The Magic Button Of Internet Marketing Personal Use Ebook

Ebook Sample Content Preview:

Now we get down to the meat of this document…marketing our button.

Marketing a button is a little different from marketing anything else for one simple reason…mindset of the prospective customer.

Somebody who is looking for a button or what we call a “push button solution” has expectations that are a little different from everybody else. They’re not necessarily more demanding but they are more exacting.

For example, if a regular Joe was to go into an electronics store looking for a CD changer, he’d be pretty much happy with just about anything that could handle a good number of CDs…the more the better.

But somebody looking for a push button or automated solution is going to be more exacting. It won’t be sufficient that the changer can handle 16 CDs at a clip. Can it be run totally by remote control? Can it be made to run infinitely without any human intervention other than the initial load?

The push button fanatic is going to be more specs conscious than anybody else…which actually goes against the normal copywriting mantra…”Facts tell, stories sell.”

For the push button fanatic, you want to give him all the specs that you can so that he understands HOW this is a push button solution. He wants to see what it does in actuality.

In the case of Carbonite, they specifically advertise that the backups are done automatically without you having to do anything but just install the software.

• File Size:759 KB
• License: Personal Use
• Category:Ebooks
• Tags:2013 Ebooks Personal Use