The Intensifier System Resale Rights Ebook

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Intensifiers are practically useless, as is any type of sales page or squeeze page, if you don’t understand your market fully. You need to be inside the mind of your average prospect in order to understand how to push the right emotional buttons.

You must learn as much as you can about your prospects. Never, ever make assumptions, especially if you don’t understand the market on a personal level. (You shouldn’t make assumptions even if you do, because you may not be the “average” prospect in your market.)

You also shouldn’t blindly trust that your competitors know the market any better than you do, because it’s quite possible they made assumptions themselves! So let’s take a look at a few ways you can get to know your market.

Studying Your Market

The first thing you need to do is observe your prospects in their natural setting. Jane Goodall was famous for studying primates, particularly silverback gorillas, by becoming one of them. She lived with them, socialized with them, and they took her into their clan as one of them eventually.

This allowed her to really observe their true behavior, because they weren’t acting differently because they were afraid of her or curious about her. Once she became one of them, they acted normally around her and she was able to see behaviors other scientists never saw.

I’m not saying you have to go gain weight if you’re thin in order to understand the weight loss market, but you can join a weight loss forum and read their posts. Join a Facebook group and see what people are discussing. Attend local meetings if you can find any. Make notes. Find out what problems they have, and what really makes them emotional.

This can work in nearly any market, because most niches have at least a few forums, Facebook groups or other places where people gather. And people naturally talk to each other about their problems, because they know the group understands what they are going through.

In order to really make this effective, you need to join in. You can ask people questions and offer feedback. This is invaluable!

Eavesdropping

If you’d rather not join in, you can still spy on their group. You can easily do this online, because people probably won’t even know you’re there!

Best of all, you’ll be able to read months, even years of archives. These are a wealth of information that will help you improve your sales pages, because you’ll be able to spot recurring themes that will help you know which problems are most common.

Look At Reviews

Another great way to find out what people are thinking is to read reviews of your competitors’ products. Make noted of what they like and don’t like, and make sure you use these to tweak your product as well as your sales page.

Let’s say your competitor has a lot of reviews that complain they were hungry constantly. You now know that people struggle to lose weight because they get hungry and end up eating more than they should.

Not only can you tweak your product itself, but you can be sure to use that emotional button in your sales copy. Please don’t trust testimonials on sales pages. They’ll either be fake, or they’ll pick only the most glowing reviews. Instead, read reviews elsewhere. This is especially helpful if you find reviews on forums that are made by long-term members.

Check Keyword Tools

Keyword tools make it easy to figure out what people are thinking, because when they have a problem they will often go to a search engine and search for something.

You’ll get plenty of keywords that aren’t particularly helpful like “weight loss” and “how to lose weight”. But you’ll also find some real gems like “how to lose weight without being hungry” or “how t o lose weight in time for prom”.

Surveys

Another way to learn what people are interested in is to ask them, but remember that people will often be telling you what they think you want to hear.

Remember how we talked about Jane Goodall fitting in with the gorillas? They were natural around her because she was one of them. But they behaved differently around humans they didn’t know. Still, surveys can be very useful.

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