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A crucial thing to realize about opt-in forms is that each field you add (Name, Email, Phone, Address) diminishes conversion, but increases quality. So you have to take into consideration what info is utterly necessary for you to collect on your landing page and adapt accordingly.

In order to have the form appear on the site, you require a third-party software. The most popular ones include Aweber, iContact, Constant Contact, or InfusionSoft. Once you've signed on for the third-party software, you (or your web designer) will produce the form, and get the HTML code. This code is then embedded into your landing page. Now when individuals fill out the form on your site, their contact info is stored within your database.

e. Product

As I adverted earlier, when I decided to sell a product that was ready to go. Not only did this save me the time and resources from having to produce a product from scratch, but I could select something that already had an firm track record of selling, decreasing the risk.

How to assess the product...

Q. Is The Product Sold By Itself?

Is this product affiliated to a business opportunity? If yes, do individuals truly purchase the product outside of that? Pick a product that individuals would actually purchase—just for the product itself.

Q. Do You Believe In It 100%?

You wish to pick a product that YOU believe in. As I mentioned earlier, when you trust in something, it’s a heck of a lot simpler to make revenue selling it. You’re excited about it, excited to promote it, and are surefooted in discussing it with your prospects.

Q. Is The Product Relevant?

Following, you need to make certain that the product is relevant to what is occurring today, and what will be happening in the really near future. Does this product solve a major issue for individuals in today’s world?”

f. Sales Process

Now that you've a Product, Site and Landing Page, you require a solid sales process to help you yield the profits. Whatever you’re doing in life, you’re a sales person. Whether you like to utilize the term “selling” or not, that's what we do in life.

We sell individuals on being our friends, on being our mate, on being our business partner, and purchasing from us. We may likewise sell individuals on not doing business with us, not being our friends, or not seeing our viewpoint.

Whether you’re selling some a positive or negative end result, you’re selling either way.

The truth of the matter is: if you wish to make a killing online—or in any business for that matter—you have to learn not only how to face rejection, but alter your position of what rejection truly is. Most of the time, rejection happens when a prospect doesn’t trust you or feels that inaction is a choice.

Your greatest obstacle isn't in getting individuals to choose you over the competition, but it’s in getting them to choose you versus doing nothing. The main way to defeat the obstacle of individuals doing nothing is through effective personal communication.

Whether it’s accomplished by copywriting or a phone conversation, overcome objections is your #1 obstacle to yielding profits.

The truth is, if you abide by my advice when selecting a product and sell something you believe in 100%, you don’t have to have “sales skills” to make sales. You merely need to trust in what you’re selling, and that rubs off on your prospects immediately.

chapter 7 Integrity

Integrity is taking action in a manner that’s in line with your declared values. Many individuals confuse integrity with morals and ethics. According to Wikipedia, “Integrity is a concept of consistency of actions, values, techniques, measures, principles, expectation and results.”

Look At Yourself

To act with integrity means that your actions match your stated beliefs and values.

To act out of integrity means your actions don't match up with your stated values and beliefs. For instance, if a marketer states on his site, “I value helping other people succeed”, but then he doesn't take action to help other people succeed—he's out of integrity.

But, if a marketer states on his site, “I value helping myself succeed”, and he takes action to help himself succeed—then he has integrity. Integrity isn't about being correct or incorrect.

It’s about actions matching up with stating values and beliefs.

The most significant thing, particularly if you're an individual marketing yourself online, is that you have integrity with yourself. If you don’t have that, you may never have it with anybody else. What are your opinions? What do you time value? What is significant to you?

Does what you offer, and how you depict your business, have integrity? Do the actions you take online match up with your core beliefs?

That is step #1 in success. If your actions don’t match-up with your core values and beliefs— if integrity doesn't exist—attempting to accomplish success will be an uphill battle.

But, when what you provide is in line with your core values and beliefs, any resistance appears to dissipate without notice.

It’s not a “fight” of getting individuals to purchase stuff. It’s merely a matter of sharing what is already there. The whole process of making revenue becomes fun and enjoyable.

Let’s face it: we don’t have a limitless number of days on this earth. There's no point in “struggling” to make revenue when you may have fun making money. This is the advantage of building a legacy with integrity.

Producing a successful business, regardless if it’s online or a traditional business, takes a lot of “blood, sweat and tears”.

The last thing you wish is to put in all of this work, and have nothing to show for it.

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