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As most of your joint venturing will be about approaching people with their own lists, we're going to use that as a base, and take a look at five examples of different people in five different situations waiting for your offer. Remember, just because I talk to you about online marketing, and that particular field of expertise, it doesn't mean that you have to be writing info products to get the most out of these guides. In fact, I'm guessing most of you won't be writing marketing info products so don't worry about this only working for one type of product or service as it's very adaptable to your needs.
So, getting started, let’s take a brief overview of the different types of people that we're going to be giving you examples of now. The first is the private list owner who only promotes their own products to their list. The second is the private list owner who only promotes affiliate programs. The third is the private list owner who's running reward schemes for long term customers and has a large and very valuable customer base. The fourth, which is where most successful marketers seem to lay, is the private list owner who promotes both their own products and products as a result of joint venturing. And lastly, we'll be looking at the public list owner.
To be specific about this, when I refer to a private list owners, these are the people that keep their lists to themselves. They rarely, if ever, sell ads to anyone, and for that reason, the subscriber base is there to listen solely to the marketers themselves. It isn't saturated by ads and is, therefore, far more valuable in terms of response compared to the public list owners. Public list owners are the opposite. It's much harder to find public lists with a good response rate compared to private lists, however, even though not a priority, they are still valuable to you, which is why we're including them here.
Also remember what we said previously about, firstly, not having to do this forever because the contacts that you make tend to stay with you and, when you get going, people will start to come to you.
A quick scan over what’s going on in your inbox every day shouldn't be too much hassle and will give you all the information you need to carry out the following, as long as you're careful and don't go giving out, or listing, your address anywhere. You should find that you can keep it active without any strange ads coming your way in their hundreds, leaving room for the important stuff. Doing research the lazy way, letting it come to you.
Ok, so lets get started on our list of different types of joint venture partners. Your first example is the private list owner that only promotes their own products. Now deducing and coming up with an offer that suits the situation, involves only one thing and that's you putting yourself in the shoes of the person that you're contacting. Ask yourself questions, lots of questions. Who am I contacting? What is their target market? Do they have the resources that I'll need to get my promotions out? Am I in direct competition with them? And most importantly, judging by what you've seen through their mailings, what do they want more of, or what will be most valuable to them?
It's important not to ask the question, what do they not have that I do? Which many other guides seem to teach. This is because, taking this in a literal sense, they may have something already but that does not necessarily mean they don't want more of it. So don't assume just because they have some that they don't want more.
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