The Complete Guide To Product Creation MRR Ebook

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10.0 Advanced Product Creation Tips

Okay, you’ve got your product basically completed. But how can you product itself?

Well, there are tons of things you can do but I’m not going to get into this book will end up twice as long as it already is.

These are some of my favorites, in no special order.

Resource Section

After your book is all done and you’ve imparted all the knowledge that you have to impart, a great thing to add at the very end is a resource section.

A resource section can be just about anything at all. Commonly, what you will find there are links to other web sites that relate to your subject matter.

For example, in a book that on advertising, in a resource section, you could list a number of sites that you could go to in order to place free ads.

Just make sure that the sites you include actually relate to the information of the product.

Affiliate Links

So you don’t come off as looking like a salesman, you have to be very clever about how you do this.

But let me back up for a second.

Why would you put affiliate links in your product?

The reason is because they can bring you additional income to you without having to sell additional units of your product.

For example if you teach people how to write articles for profit, you could give them an affiliate link to a site that will actually pay them for their articles. Since it is a membership site, you could receive a 50% commission on each signup that I get.

The way I lead into the site is also very natural because I am talking about writing articles for money and then say, "Hey, here’s a great site that will pay you for your articles.” So it doesn’t look like I’m blatantly trying to sell them something.

If you can fit in an affiliate link in that way, you’re going to make a lot more money.

Create Multiple Formats

You’ve just created a great ebook on how to care for your garden.

How about a complimentary video to go with it - one that actually shows YOU caring for your own garden?

Think that won’t add value to your product?

Almost any how to book can be converted to either audio or video. The more formats your product comes in, not only the more value it has, but the more people who will purchase it.

Some people love to read. But then there are those who prefer to download an mp3 to their iPod and listen to it while they’re out jogging. Still others prefer to watch a video on their computer screen.

If you include all these formats, somebody who might not have purchased, simply because there was only one format, might now become a buyer.

You’ve added value to your product, meaning you can sell it for more, and you will get more people buying it at the same time.

Pre-Launch

This has less to do with actual product creation than it does with getting the word out, which can be critical when it comes to the success of a product.

Fact of life: You’re only going to make so many sales on your own. I don’t care how many advertising dollars you spend, one person can only do so much.

That’s why creating a pre-launch buzz is so important.

I’m not going to go into a big long spiel on how to create a pre-launch buzz so if you want the definitive book on the subject, check out Mike Filsaime’s Butterfly Marketing manuscript. It goes into the whole process in great detail and is something no product creator should be without.

An effective pre-launch can mean the difference between selling 100 units and 10,000 units. There have been launches that have generated millions of dollars in a matter of hours because of these methods.

Reseasrch/Compiling/Writing

This is the bulk of your product creation time. I’m going to give you some advanced tips for these three areas that will make this whole process a lot better.

Research

This can be tough, especially on subjects that there is a lot of info on. The first place you want to hit are the search engines. You want to use as many keyword phrases as you can, with and without quotes, in order to dig up as much info as you can.

If the search engines crap out on you, and they sometimes do, go to your local library or a local store that specializes in your niche. No, I’m not kidding. If you go there as a customer and ask questions, you just might get a few answers that will add considerably to your product.

For example, if you’re writing a book on PC optimization, why not actually sit down with your PC tech and talk to him about it. Hey, why not offer to interview him and put a link in your book to his web site? Think he won’t give you more content than you’ll know what to do with? You can then transcribe the interview into text.

Another source of research is magazines and periodicals. You can find just about anything on anything in these places. Yes, some of them cost a few bucks, but if it turns your product into a best seller, it’s worth it.

Compiling

This really comes under the heading of organizational skills, which we all could use work on.

Naturally, the more that’s going into your product, the more there is going to be to gather together. It’s easy for you to become overwhelmed with the amount of info that you have. So here are some tips to make the process go a little better.

Tip 1 - Bookmarks

If you’re getting your info from the search engines then what you do is create a folder in your browser called "project” and in it create sub folders for each topic in your project. Then all you have to do is, when you find a site with info on a particular topic in your project, bookmark it in the proper folder. This will make finding your research a lot easier when it’s time to compile it.

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