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Building your reputation as a freelancer is no different from building your reputation as a marketer, whether it is selling affiliate products or your own products. The only difference is, instead of selling your product, you're selling yourself. Having said that, there are differences to the approach.
With sales, if you're doing affiliate marketing, the best approach is to write unbiased reviews of the products you're selling. This will help increase sales immensely.
If you're selling your own products, you need to get testimonials. In order to do that, you have to give away copies of the product at the start. After a few people use it, you can then use their testimonials on your sales page to assist in the selling of the product.
But what about if you're selling yourself as a freelancer? You certainly can't review your own work since you can't possibly be unbiased. And there's no product to give away.
However, you can do one of two things.
First and quickest way to build your reputation as a freelancer is to offer your services for a number of people at no cost. If you go to a forum that specializes in whatever it is you do and make this offer, you'll get tons of people taking you on. Just decide how many jobs you want to take. Make it clear that you are doing this in exchange for a testimonial if they are happy with the work.
Now, it is critical that you complete the assignments on time and do the absolute best job that you can. You do not get a second chance to make a good first impression. This is it. Screw this up and your reputation is shot right out of the gate.
Once the jobs are complete and the testimonials are in, the next step is to put together a sales page promoting your services. If you can't write killer sales copy yourself, get a professional to do it for you. Now, if you're a copywriter, you better be able to do this yourself. If you can't write killer copy, you have no business going into the copywriting freelance business. Obviously you can see that, right?
After the sales page is completed, the next step is to get it online. You need to get yourself a domain and hosting. You want to pick a domain that is going to brand you and your service.
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