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As with anything in life, there are things about JV Giveaways that you need to be aware of. Nothing is without its pitfalls and if you're not careful, these can bite you on the backside really bad. So here they are.
Rights - Make sure whatever you giveaway comes with FULL RIGHTS. That means you want to make sure you can modify the product AND give it away. The last thing you want to find out is that the product can ONLY be sold. That puts a big kibosh on your giveaway.
Promotion - Make sure you promote the event. If you don't, your gift could be deleted from the giveaway without warning. Now, I know what you're thinking and are going to ask...what if I don't have a list to begin with. We're going to get to that in another chapter.
Email Account - Use a brand new email account exclusively for this event. You're are going to get a lot of email, some of it very important that you will need to respond to. If it gets mixed in with your regular email you might miss something critical that could end up causing you LOTS of problems.
Clarity - Make sure that the description on the download page is crystal clear as to what is being given away and how to download it. Include any important info such as if the file is zipped, a PDF, video or whatever. You want the person downloading to know what they're going to need to open and/or view it BEFORE they download it.
Other Contributors - Make sure you check out the other contributors' offers BEFORE you follow through on your end. If there are ANY offers which look shady or require somebody to do more than just opt into a list, back out of the giveaway. Marketers have lost payment processing accounts because of shady giveaway offers. Be very careful with this one.
Support - Make sure you setup some kind of support system. You ARE going to have people who will have some kind of problem with the download or a question about the product itself. Make sure you provide a way to be contacted an answer all inquiries in a timely manner. Think about it. If you don't provide support on the giveaway, why should these people buy anything from you in the future? Good customer service is a great way to earn their trust.
AR Service - This is critical. These giveaway events can generate a HUGE amount of leads. Make sure your autoresponder service can handle 5 to 10 thousand leads or more. You WILL get them. Also make sure that their pricing per lead is reasonable. You don't want to generate 10,000 leads and find out you have to pay hundreds of dollars a month for them, not that it's the end of the world if you do. With a list that size, you should make 10 times the AR fee if you market correctly.
These are the most common JV Giveaway pitfalls to avoid. If you're aware of these and do what you can to avoid them, you should do just fine. Number 5 is absolutely a deal breaker if you don't want to wreck your reputation in a flash.
Okay, we're now going to get into how to pre-build your list BEFORE the actual event. It doesn't have to be big. It just has to exist. This is easy to do and I'll show you how.
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