The Art Of Selling PLR Ebook

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Chapter 7: The Sixth Requirement – ‘Make a Commitment’

Summary

Commit yourself to be there for your customer, always. They will be more convinced into buying your stuff.

The Sixth Requirement – ‘Make a Commitment’

People who want to buy from you want to make sure that you will be there for them. They want to see your commitment. No one likes flyby purchases in which they buy something and then lose all contact with the seller. This might work if you are selling something for a dollar, but for most things that people buy today, they want to see the seller remain involved even after the sale has been done.

There is reason for that. They want to make sure that if anything goes wrong with the product, there is some remedy for that. Only the seller can ensure such a remedy. That is the reason people are promising so many money-back guarantees on the Internet today. Take a look at a sales page on the Internet - any sales page - and you will find that there is almost always a money-back guarantee. Sometimes these guarantees extend to up to 90 days. This is the period in which customers are free to buy the product, use it and check whether they will work for them or not.

You must also provide a good money-back guarantee. It should be of an ample time so that people are convinced that could nicely check the product and return it if they are not satisfied with it.

Most likely, they will never return your product. People are already very discerning when they buy and if you make everything quite clear on your sales page, they will know exactly what to expect. Be honest there, and you will have no returns of your sold products.

But what people want more than the money-back guarantee is a support system that continues after the product has been purchased. Most people aren't technical-minded and if your product requires the customer to use some kind of technical knowledge, you have to be there to guide them. You have to promise your unstinting support even after the purchase is done.

Be honest and upfront about these promises and deliver them. This ensures long term selling prospects for your business.

Chapter 8: The Seventh Requirement – ‘Keep the Interest Factor Alive’

Summary

Very few people will buy from you at the very first go. It becomes highly imperative for you to keep them hooked.

The Seventh Requirement – ‘Keep the Interest Factor Alive’

Not many people are going to buy things from you at the first instant itself. Sales page conversions will happen but they will be very low. In the offline world, it is much more likely that you have guaranteed purchases when people walk into the store, but even so when it comes to expensive things the rate of conversion is low.

So, what must you do to clinch the deal in such cases? The one most important thing you must do is to keep the interest factor alive. Some time back we spoke about building a list and trying to get it to convert. It is for people like these - the drifters you might want to call them -that you build lists. These people might purchase, but they want that push to do so. When you have them on the list, you could keep promoting to them through emails and newsletters. Remember that you shouldn't send them such material without their opt-in permission because if you do so, you become a spammer, and there's no dirtier tag than that when you are trying to something on the Internet.

But send them quality material. Send them stuff that will really interest them. Research on what drives this particular niche. They might want to know more about how-to stuff, DIY stuff, or maybe some tips and figures interest them. Whatever it is they want to know, keep giving them such stuff at regular intervals.

The idea is to keep them hooked on. These people may have become interested in what you are trying to sell when they first visited you,

but now they might be losing interest. When one of your 'meaningful' emails comes into their inbox, their dwindling interest gets a shot in the arm.

If things are going too long, you might even consider inviting them to download another eBook or sign up for another newsletter subscription for free. It works. Probably you could get another marketer to giveaway things with you. Such collaboration works in mutual interest.

People who are selling offline could also do this by announcing offers and informing people through snail-mail. But the Internet tops when you are doing such recurrent marketing.

Chapter 9: What You Can Sell and What You Cannot - Some Taboos

Summary

Yes, you can sell anything to anyone, or let us make that 'most things'. There are some things that you cannot and shouldn't sell.

What You Can Sell and What You Cannot - Some Taboos

We have been speaking for a while about how you can sell anything to anyone. Now, it is time to be upright and honest about that statement. Can you sell anything? The point we are trying to make here is that there are some things that you shouldn't sell. But, even then this works for you, because when you know what these things are, you anyway won't sell them.

Here's the list.

Illegal Stuff

Our good governments have demarcated the legal things and illegal things. We live in this society and want to prosper and become rich in it, so it is most important that you don't sell any illegal stuff. In fact, people who sell illegal stuff are stupid. They take risks without reason. You can make a much higher profit selling legal stuff because there are more buyers who will be ready to buy it. You can market much more openly. Your prospects can increase thousand-fold. The profits in rightfully operated legal businesses are much more than those made through illegal ones.

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