The Affiliate Managers Handbook PLR Ebook With Audio

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Terry: That goes back again to actually purchasing the product, and finding out how it works.

Ken: Yea. I think you have to know what it's going to do. Obviously, a system like Affiliate Showcase is pretty sophisticated with a lot of viral marketing tools and a lot of stuff going on. If you take a quick look at it, it would be easy to be overwhelmed because there's so much there. But, you need to get in there and try it out. Sign up for the preversion of the site. That's a great way to go.

Terry: What kind of conversion rate do you have from the people who sign up for the pre-version and then upgrade to a more comprehensive version?

Ken: It's probably comparable to the people who get active.

Terry: I wouldn't be surprised.

Ken: That means that if somebody gets active with the Affiliate Showcase site, it's a no-brainer to upgrade because the executive level of Affiliate Showcase is really the best deal. We structure it that way intentionally. There are reasons that we want that to be the best deal, and it really it. So, if a person is active and serious about it, they'll upgrade because it's really a no-brainer to do that.

So, it's a good conversion if you actively do this, are actively working on it and if you're motivated.

Terry: So, if somebody comes online and they have a business type attitude, not a get-rich-quick type of attitude... that's the type of person who would...

Ken: Yea. It's not a get-rich-quick-scheme. There are a lot of things out there that promise you instant wealth, but it takes some work and some thinking.

Terry: If I was looking at two or three different programs, and one was a very high-priced item or product that I can sell online that I probably won't sell too many but I'll make a good commission every time I do sell one, and there's another one with a low price, that I'm going to make a lot more sales with a lower commission. Which side would you tend to go to?

Ken: Well, there are a couple things I look for in programs. Obviously, dollar volume is a factor. If something pays you $1,000 every time you sell one, it sounds like a pretty good deal. It's only a good deal, however, if you sell some. There was just a product that we started working with which is really easy that you basically send people to a free presentation, and that's all you have to do. These people run an excellent conference and have a real solid business on the back end, and they do a great job. Then, they pay you $700 for every sale.

They convert on a regular basis.

So, a program like that is great. The better programs are high dollar and convert well. Conversion is key; they have to make the sale.

They have to have a good sales letter, a product that's valuable, and that sells at a reasonable price. The other aspect that we should consider is having a recurring income. Affiliate Showcase is a recurring income. I get 25% of a $59 sale, that doesn't sound like a lot, but when you start multiplying that by a year, two years, three years, it just keeps going and can add up to some pretty big bucks if you look at a recurring income type of situation.

Terry: So, that's going to be the ultimate, if you can get a product that has a fairly decent price tag, a good conversion rate, and a recurring income.

Ken: That sounds like a great product to me.

Terry: Sounds like Affiliate Showcase. That's super. We can wrap it up today, so I don't keep you all day and you can have some time to get some work done. Pretend I'm coming online with $100, what should I do?

Ken: Boy, your options are wide open. If you have $100 and you want to make that investment into building an online revenue, I suggest that you start off with a wife that's really watching the beans.

Terry: That costs more than $100 though.

Ken: I have a wife-o-meter, when whenever I start to spend money, I think what she's going to say.

Terry: You have to get her approval.

Ken: I would look at the options and be very careful in exactly what you do. So, if you only have $100, don't go out and buy an Affiliate Showcase executive site, because in two months time, that money will be more than gone, and who knows if you'll have a return on that or not. A smarter way to do that is to sign up for the free version of Affiliate Showcase. If you can promote it and get four people to sign up, you can convert to the executive level, which will instantly up your commissions, which means that your site is paid for and you don't have to worry about that recurring income.

In the meantime, you can learn the system, you can get used to it, you can play with some of the features, you won't have all of the executive type features for customization and stuff, but you'll get a feel for the system and you'll start to earn some money. I would build off that income and reinvest into your business. In other words, just keep pouring it back in so you can build it one step at a time.

There are two ways to make money online. You can invest a lot of money, which will generate interest. If you're not totally stupid to keep throwing it away like a lot of people were in the dotcom boom, then you can make money with money. Leverage is one way to go. If you don't have lots of money to put into it, look at putting your time into it. Time or money... they work best together. So, if you could invest some time and some money, then that's your best shot.

Terry: Your winning formula.

Ken: Yup.

Terry: That's super. I'll close off the interview now, Ken.

Ken: Thank you for having me. I really appreciate it. It was a fun talk and it was great to talk to you finally person to person.

Terry: You too. Thank you very much. I'll just end the interview by saying that you've been listening to Ken McArthur and myself, Terry Telford. Thanks for your time.

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