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Seasoned speech writers agree that a good speech will start with a bang and end with a bang. Your closing is just as important as your opening because you want your audience to walk away feeling like they’ve learned something and will remember what you had to say.
In the introduction you told them what you were going to say. In the body, you told them again in detail. In the conclusion now tell them again. Tell them what you’re going to say, tell them, and then tell them what you said. Make the conclusion about 2 times as long as your introduction.
Do you want action with that? A speech is made to inform, to persuade, or to move to action. Finish off your speech with a statement that meets one of those purposes. Ending with a 'call to action' can be a powerful way to get your audience to act on your message.
Both opening and closing statements in a speech are so very important. Not just for the impact they can have, but also because they help to tell the audience to watch out for something. When you give your introduction, you are telling them that you will be talking to them about something interesting. At the end, you are reminding them that you have just told them something interesting.
When writing your closing, you can use the same thinking as in writing your introduction. Close with an anecdote, a personal story, even a joke. Just make sure that what you are closing with is relevant to the topic you’ve just spend a half hour talking about.
The opening and closing don't have to be earth-shattering, but they do have to be part of you and your material. If you're naturally a quiet, private sort of person there's no way you should struggle with a passionate, emotive ending to your speech, even if others think you should be able to carry it off.
One very important rule about giving speeches is if you don't think something will work for you on the night, you're right - it won't. Don't be talked into retaining anything you're not comfortable with, because something that's a small hiccup in rehearsals will become a major stumbling block on show day.
Then you will have a full manuscript of your speech. You might wonder why you need a manuscript when you will be delivering the speech orally. Actually, there are several very good reasons why.
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