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Dear Friend,
If you are like most people marketing anything on the internet, then chances are you rely heavily on your website to close the sale for you.
The big problem with leaving all the sales to the quality of your website is that not all websites, or sales letters for that mater are created equal!
Now don't get me wrong, I'm certainly not claiming to be a master copywriter, or website designer myself. In fact I dread trying to write sales copy as much as you probably do.
I just sit down at my computer and just start telling the story about what my product does and how it can solve a problem the potential buyer may have.
I try to first come up with a headline that grabs the readers attention. Is it going to reel them in? Heck I don't know, to be honest I haven't got the first clue!
I'll give it a shot and if it doesn't do the trick I'll test some other headlines until I start seeing some sales.
Sometimes, to be honest I just don't have time to read 150 pages about copywriting in some course. I just got this hot new product finished and I really need to just make a few sales to pay the bills I racked up creating it. I'll learn to write later when I have time.
For now I am just going to go for it, and keep my fingers crossed...