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Introduction

More and more people across the world are turning to the internet for a solution to their financial problems in the face of the job cuts resulting from the recent economic crisis.

Many people, who have previously enjoyed successful corporate careers and who have never had to worry about money before, are now finding themselves in a situation where their pension funds have been dwindled precipitously and the college education plans they had for their children have gone up in smoke.

The situation is out of control and lots of people are now beginning to question whether relying on someone else for a pay-check was ever really such a good idea in the first place.

Turnkey Internet Businesses are becoming more and more popular as a second, as well as a primary, income source simply because they require hardly any up front investment and also have great earning potential.

There are lots of possibilities out there that could suit your unique interests or skills. In this Ebook, we will look to examine some of these options so that you can make an informed decision about which strategy will be best for you.

Chapter 1: What Is A Turnkey Online Business?

A Turnkey Business is one which you can operate, part time if desired, online from the comfort of your own home.

After researching hundreds of different opportunities, companies and Franchises, we can say with certainty that a successful Turnkey Online Business will contain the following six ingredients:

1) You have to have a product that everybody wants and needs. This doesn't have to be fancy or particularly fashionable, just something that is in demand that everybody can benefit from in the short and long term.
2) You have to have a compensation plan that will guarantee you a good immediate income with the potential for residual income down the road. The idea of building a turnkey online business is that, as the business grows, you'll have more time to spend with your friends and family and let the business run on auto-pilot.
3) You need a comprehensive system that can be easily duplicated that does the telling and selling for you. Many people have product ideas but don't want to pick up the phone to talk to people and are scared of the marketing side of their venture. Your system, therefore, needs to do all of this.
4) You need a system that provides the necessary training, via webinars and conference calls, so that you can feel confident about doing what you are doing.
5) You need to be able to mentor with people, who are already successful, doing what you want to do, who are already making the kind of money that you want to make and who already have the kind of lifestyle that you want to have. That is important because they are going to share with you how they did it and the mistakes they made along the way so you can avoid doing the same.
6) Finally, you need yourself. You are the most important piece of the process. You have to understand that, in order to be successful, you are going to have to learn new skills and put in some work initially to get your business up and running. Do not believe the nonsense that often gets peddled online about instant riches. Making a success of business on the internet is possible, but it will not happen overnight. Condition yourself to be flexible and dynamic and adopt a long term view with your strategy. Getting your expectations in check from the outset is half the battle for most newcomers.
You are reading this Ebook because you are looking for ways to generate an income from home either on a part time or a full time basis. If you are fed up worrying about whether you are going to have a job in six months or whether you are going to get that pay rise (which probably won't happen). Or, if you are just fed up working 80 hours per week for a measly wage, then keep on reading because, with the right knowledge, the internet can literally transform your life.

Chapter 2: Google Adsense Sites - How They Work

Google AdSense was the very first major contextual advertising program. Most of Google's earnings originate from its share of the contextual ads served on the incredible number of web-pages that run the AdSense program. Site owners can subscribe to AdSense to make it possible for text, image as well as video ads to be shown on their websites.

Revenue is generated on either a per click or a per impression basis. Per click is where the advertiser pays the Search Engine (SE) along with other Internet publishers for just one click of its' advertisement that brings one visitor to its' web site. And an on line advertisement impression is just a single appearance of an advertisement on a web site.

AdSense has turned into a popular approach to placing advertising online since the adverts aren't as intrusive as banners and the content of the adverts is usually highly relevant to the web site. The primary reason Webmasters have for using AdSense would be to help their website's content generate revenue because they usually don't have the ability to develop advertising sales programs or employ sales agents.

AdSense works by providing webmasters with a Java-Script code which, once entered in to web-pages, displays relevant adverts from Google's inventory of advertisers. Since the ads tend to be more focussed, they will often be clicked, and this generates profit for the person who owns the web site, as well as the server of the ad itself.

For contextual adverts, Google's servers make use of a cache (i.e. a sizeable storage of relevant data) of the page to find out some high-value key words. If key words have already been cached, adverts can be found for all those key words predicated on the AdWords bidding system.

For site-targeted adverts, the advertiser selects the webpage(s) to exhibit the adverts on, and then pays predicated on a Cost Per Mile, or CPM (the publisher only needs to load the advertising on his web site and show it to his visitors to be able to receive the commission), or the cost the advertisers decide to cover for each thousand adverts shown.

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Introduction

Fundamental to the success of numerous Internet businesses (particularly information product based companies), is the idea of the sales funnel. Some of the very successful Online Marketers made their name in a particular market segment and took over by developing a very specific sales funnel procedure, guiding prospects via an optimized and tested channel of sales and marketing.

The sales funnel begins by capturing the interest of prospects. A certain percentage of prospects get persuaded to buy and purchase a basic level product, demonstrating they need to have what's available and are prepared to invest money to resolve their problem. A sales funnel will then continue to engage with the very best clients, eliminating mismatches and zoning in on the particular target client, offering them more specific services and products, usually at higher prices.

By the finish of the procedure, the funnel has identified the ultra-responsive clients who buy every thing available and obtain the most value and satisfaction out of every purchase made. It's from these super-responsive customers that almost all profits are created.

In this ebook, we shall introduce you to the sales funnel using simple language. We shall educate you on how, exactly, to develop sales funnels, including an assessment of the front end and the back end, and explain why you have to continually trial your funnel procedure thoroughly to make sure of long-term success. We will also examine the various online marketing methods often utilized as part of a sales funnel's operation.

Chapter 1: What Is A Sales Funnel?

We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process.

Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken. At the end of this funnel, many delivery and sales steps after, you've got those who've received the service or product and have also purchased it.

The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process.

Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you are able to predict the amount of prospects who'll, over time, become clients.

A lot more than this, by taking a look at how these amounts change with time, you are able to spot issues in the sales pipeline and just take corrective action early. For instance, in the event that you spot that not many mailings were actioned during a month, you may be expecting that, in a couple of months time, sales may dry out. The following month, you can ensure that more mailings than usual are sent.

Utilization of the Sales Funnel shows obstacles and dead time, or if they're an insufficient quantity of leads at any point. This knowledge enables you to decide where sales agents should focus their attention and efforts to help keep sales at the required level and, also, to satisfy targets.

The funnel may also explain where improvements have to be implemented in the sales procedure. These might be as straight-forward as introducing extra sales coaching or making certain sales reps put adequate emphasis on each step of the process.

The very first stage in establishing sales funnel reporting would be to brainstorm the sales process together with your sales and marketing people to make certain that it is correct and comprehensive.

Out of this, find out the main sequential parts of the sales procedure and, from these, generate status codes. Then, label your leads using these codes (this is easier when you've got a sales contact management system). Finally, work-out the amount of prospects of every status and calculate the change from the last month.

As you develop an image of a sales funnel from every month, you can begin to comprehend where you are able to enhance your sales process. Obviously, a product is required before you can start to sell anything though, and this is what we are going to discuss in the following chapters.

Chapter 2: What Is Internet Commerce?

The idea of internet commerce is about going online to complete business better and faster. It is all about giving clients controlled use of your pc systems and allowing them to serve themselves. It's about making your organization commit to a significant on-line effort and integrating your website with the essence of your business. Should you do this, you will notice results!

The web is a feasible alternative to all of the conventional ways of conducting business. Can't meet in person? Send an e-mail with a photograph attached. When it's time for the customer to purchase the merchandise, make use of a secured server for charge card and, sometimes even, digital cash payments! The opportunities and situations through which internet business can be done are limitless.

In the wonderful world of internet commerce, the area where you conduct business are Websites. Most businesses exist already offline. Adding an internet site represents a way to improve their business. For Online start-ups, the website may be the only place they conduct business.

To do business, additionally, you need a method to accept orders and action payment. In a store, clients simply discover the products and services they need, enter a queue at the till and pay the shop clerk. In internet commerce, orders need to be placed and items shipped. Orders are often handled through interactive, internet-based forms.

Clients in a store pay by cash, check or credit / debit cards. Online clients can't pay by check or cash, only through electronic means. Internet commerce transactions have to occur through secure electronic connections and special merchant portals for processing payment.

Delivery fulfilment, in the wonderful world of internet commerce, is harder than in conventional stores, requiring shipping and transportation much like catalogue and mail order companies.

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SEO is just the simple activity of ensuring that an internet site is available to SEO's online for keywords highly relevant to what the website is providing. In several respects, it's simply a quality filter for sites. With that said, if there has ever been a business which was poorly comprehended by 'outsiders' then it's SEO.

Ask some SEO businesses about SEO and they're going to try to blind you with science and confuse you in to thinking it is a black art. Ask some businesses: 'what's SEO.?' and two hours later you will be none the wiser. This is why, if you do hire a company to complete this task, you should not only understand what they're doing for you, but why!

Links appear to be essential, so how do I get them? Correct, links are essential but do not confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to one of your pages may have a far larger effect on the way your webpage ranks than the usual 1000 poor quality links that are sold by plenty of SEO businesses. Actually, if an SEO. company provides you with a collection of links for a set charge, run away because they are definitely spammers!!

Alternatively, look for great links from other great websites, as long as you have some thing that is worth linking back to because good websites do not connect to poor quality ones, why would they?

To sum up

Produce a good site, provide some thing people want and are searching for then share your website with some other great websites and you will quickly begin to notice your site traffic increase.

Chapter 2: Why Do I Need SEO?

What's encouraging about the highly visible aspect of the main Internet (i.e. the content pages of the web), is that we now have an incredible number of available pages, waiting to exhibit to you info on a fantastic number of topics. The bad news about such content is that more than half of it isn't even indexed by the SE's.
If you want to locate details about a specific subject, how can you know which pages to see? If you are like the majority of people, you key into your browser the URL of a major SE and begin from there.

SE's have a brief listing of crucial operations which permits them to supply relevant webpage results whenever searchers utilize their system for locating information. They're special websites online that can help people discover the pages stored on other web sites. There are several fundamental differences in how various SE's work, however they all carry out 4 essential tasks:

Scanning the net

A web scanner, also called a robot or spider, is definitely an automatic program that browses the webpage in a specific, constant and automated manner. This method is known as Web crawling or spidering. SE's run these automated programs, that make use of the hyperlink structure of the net to "crawl" the pages and documents that define the web. Estimates are that SE's have crawled about 50% of the present web documents.

Indexing webpages and documents

Following on from a page being crawled, it's content could be "indexed" - i.e. saved in a database of documents which make up a search engine's "index". This index needs to be tightly managed, to ensure that requests which must search and sort vast amounts of documents can be achieved in a fraction of a second.

Processing queries

Whenever an information request is made on an internet search engine, it retrieves from its index all of the documents that match the query. A match is decided if the terms or phrase is on the page in the way specified by the searcher.

Ranking results

When the internet search engine determines which outcome really is a fit for a requested query, its algorithm runs some calculations on every one of the leads to determine what is the most highly relevant site to show. The ranking system of the search engine displays these results in order from the most highly relevant to the least to ensure that users get a much more suitable visual placement of the sites the engine believes to be the very best. Users can then make a decision about which site to pick.

Even though a search engine's operations aren't especially lengthy, systems like Google, Yahoo!, MSN and AskJeeves rank as the most complicated, process-intensive computers on the planet, managing an incredible number of functions every second and then channelling demands for info to a massive number of users.

If your website can't be found by SE's or your articles can't be put in their databases, you lose out on the unbelievable opportunities available via search - i.e. individuals who need what you've got visiting your website. Whether your website provides products and services, content, or information, SE's are among the primary ways of navigation for nearly all online users.

Search queries, the key words that users type into the search box that have terms and phrases pertaining to your website, carry extraordinary value. Experience indicates that internet search engine traffic could make (or break) an organization's success. Targeted prospects to an internet site can offer publicity, revenue and exposure like no other. Purchasing SEO, whether through time or finances, might well have a great rate of payback.

Why don't the various search engines find my site without SEO?

SE's are always working toward improving the technology to scan the web deeper and get back increasingly relevant leads to users. However, there was and will always be a limit to how SE's can operate. Whereas the best techniques can net you a large number of visitors and attention, the incorrect techniques can hide or bury your website deep in the search engine results where visibility is minimal. Along with making content open to SE's, SEO. may also help boost rankings, to ensure that content that's been found will undoubtedly be placed where searchers will more readily view it.

The internet environment has become increasingly competitive and businesses who perform SEO will probably have a decided advantage in attracting visitors and clients.

Chapter 3: What Are Search Engines?

SE's make the web convenient and enjoyable. Without them, people might have difficulty online obtaining the info they're seeking because there are vast sums of webpages available, but many of them are just titled based on the whim of the author and the majority of them are sitting on servers with cryptic names.

Early SE's held an index of a couple of hundred thousand pages and documents, and received maybe a couple of thousand inquiries every day. Today, a major internet SE will process vast sums of webpages, and react to millions of search queries daily. In this chapter, we'll let you know how these major tasks are performed, and how the search engines put everything together to enable you to discover all the information you need on line.

When most people discuss searching on the internet, they are really referring to Internet SE's. Prior to the Web becoming the most visible aspect of the Internet, there were already SE's in position to greatly help users locate info online. Programs with names like 'Archie' and 'Gopher' kept the indexes of the files saved on servers attached to the web and significantly reduced the quantity of time necessary to find pages and documents. In the late eighties, getting proper value out of the web meant understanding how to make use of Archie, gopher, Veronica and others.

Today, most Online users confine their searching to world wide websites, so we'll limit this chapter to discussing the engines that concentrate on the contents of Webpages.

Before the search engines can let you know the place where a file or document is, it has to be found. To locate info from the vast sums of Webpages which exist, the search engines employ special computer software robots, called spiders, to construct lists of what is available on Websites. Whenever a spider is building its lists, the procedure is known as Web crawling. To be able to construct and keep maintaining a good listing of words, the spiders of a search engine have to check out a great deal of pages.