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The Shocking Truth

If you are reading this book, let me first congratulate you if you are a newcomer to the world of MLM and allowing me to impart my experiences on the industry to help you in taking the first step into this fantastic industry.

My intentions of writing this book is to help and provide people generic information that would apply to any company regardless on their marketing/compensation plan, product, team, country or even offline or online!

It is indeed a shocking truth to find out that over 95% of network marketers or home based business owners are operating their business at a LOSS!
How scary if you are reading this for the first time.

Well thankfully if we all worshiped statistics fanatically, most people today will be afraid to drive cars or even go to school (e.g. the percentage of road accidents and how many students in a class ‘make it’ in getting distinctions)

We all want to be smart people and rather be in the top 5% being the ones making the money now, don’t we? Of course we do.

It is sad that countless of poor victims join the industry, uninformed, and when they run into problems, they usually put the blame on the company, the team or even the industry itself!

That is why we hope to avoid such unfortunate circumstances.

Even if you have been involved, this information is invaluable because it might teach you things you have missed out or information to help your downline.

Why Would You Be Choosing an MLM in The First Place

MLM survival. Let’s face it, the world out there is like a jungle. More particularly so in the MLM world. It would be easy to say, since it is that difficult, let’s just forget about the whole MLM or network marketing deal in the first place (then this book would not be necessary at all). That action would be self-defeating.

There is good news for all of us. So let us instead start from a positive note.

The purpose of this book is not just about teaching you to choose the right MLM Company but also how, by being properly educated about the industry, you will be able to receive benefits from every opportunity you invest your time and money in. The information here will be completely generic and neutral. I am not endorsing any company over the other as there is no such thing as the perfect MLM but rather choosing an MLM that is SUITABLE for YOU!

Whatever your reasons may be, let us make a few assumptions about it before we proceed (or else you wouldn’t pay for this E-book in the first place)

(1) Making money
(2) Saving money on products
(3) Meeting new people
(4) Growth and development Making Money
(a) Looking for fast money
(b) Building a long term business with money coming in long after you have ‘retired’
(c) Investing in the product itself

For people looking for fast money, there are pros and cons to this kind of thinking.

Some people are WELL TRAINED salesmen. They have built the relationship with their clients, customers and all sorts of people. People trust what they say and will trust whatever they are selling. They may sell the product itself (sometimes, in large quantities), or they may sell the opportunity (the money making part of it) or both. Are YOU this kind of person?

Fast money is not impossible, but it COULD be for the short term only. Consider the facts that 80-90% of people in the world are NOT built for sales. If a salesman sponsors a non-salesman, would the non-salesman be able to do the same thing as his upline? Does that mean that I would spend most of my time looking for the 10-20% of sales types?

The next type of money is the long term type.

When I define long term, it does not have to mean that you might not see money right away. It differs from company to company. But as a general rule of thumb, it involves BUILDING A NETWORK OR AN ORGANISATION.

The key to building a large organization as quoted by Zig Ziglar, “You will get whatever you want in life if you will just help enough other people get what they want.” In other words, if you will help enough downlines get enough downlines, you are on the road to network marketing financial freedom. The key is to help others.
There is one more category of people who ‘invests’ in network marketing companies, not to make money through retaining or networking, but rather investing in the product, position, or depending on the company, appreciation of their ‘assets’. A few examples would be investing in a product, so that in the future, its value will appreciate, so you can sell it to other people at a very high margin (sort of like old comic books.) Others might purchase the account or distributorship from you (depending on the compensation plan of the company) while some Internet companies actually pay you to ‘invest’ in their company, sort of like buying a share of the company.

Saving Money on Products

Retailing of a product is very important to an MLM business. Lack of (or even non-existing) retailing could be harmful to the distributor or the company as certain states have outlawed ‘headhunting’ and have their own policies.

Nevertheless, saving money on an MLM product is one of the most wonderful key features of joining an MLM company if recruiting is not your forte.

In certain compensation plans, repeat purchase of the products you buy from the company gives you more rebates or bonuses. In essence, the more you buy, the cheaper it becomes. This becomes an even greater pleasure if you are totally in love with the products or you have already set aside a budget for those products (which means you are now buying from the MLM company or your upline instead of buying from the supermarket, pharmacy, grocery store, etc)

There are some important aspects to take note however, if the company requires you to purchase the products in bulk (hence the term – frontloading), is there a DEMOTION in your achieved position in the company, is there MAINTAINANCE required, or how much are the renewal fees for membership. All these will be further discussed in the later chapters.

Meeting New People

This is one of the many reasons why people join MLM companies (even if the first two reasons discussed above don’t even concern them). There are all types of people in the world. Some like the positive environment. Others like the social events the company or team organizes. Some look for a potential life partner there!

Lots of people even go all out to join these kind of businesses to get more contacts for their OWN BUSINESSES (maybe even THEIR OWN MLM BUSINESS). Bear in mind one thing. There is this old saying that goes, you scratch my back, I scratch yours. If you participate in their activities but don’t go full force in their company/team vision, don’t expect them to join you or buy from you. There may even be negative repercussions (such as being banned from coming back to the company).

Growth and Development

One of the biggest reasons why I would recommend joining an MLM company and doing the business is opening your mind to positive thinking and achieving your full potential. There are many companies out there who have the best training courses, motivational rallies, sharing sessions and whopping transformation camps that will not only fire you up but take your business building to the next level.

I will not touch much on this subject extensively here. There are so many companies out there that will do a fantastic job in terms of training.

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Why is the Population Becoming Fat?

Weight gain and obesity have become causes of health concerns in the western world.

Obesity in particular is one of the leading causes of preventable death in the world today. Studies have been conducted to establish the reasons why the world population seems to be gaining weight. Research has shown, for instance, that the general weight of the population today, is much higher than it was in the 1960s.

What are the factors that have contributed to this turn of events and what are the intervention measures that can be instituted to control it? Studies have shown that although our children still engage in physical exercises, just like the children of yester years, they still add weight and in some cases get obese. For the older people, lack of exercise, among other issues has been cited a reason for weight gain or becoming fat.

Obesity and weight gain have been attributed to the foods we eat. Research shows that we have increased our food intake which unfortunately contains a higher percentage of sugar than what the world population used to ingest about fifty years ago. Also, the amount of fat that we eat has considerably increased. This coupled with lack of exercise have been cited as the leading causes of weight gain. It's an established fact that when we get large portions of fatty foods, creamy desserts, alcohol and soft drinks full of sugar, our calorie intake gets higher. With a higher calorie intake, we are expected to do a lot of exercises to burn the excess calories. If this is not done, there is a calorie pile up that leads to weight gain.

The solution to these problems lies in the ability to change our eating habits. One way of controlling unnecessary weight gain is the eating low carb foods. This way, the amount of calories in the food is closely controlled and helps in making one healthier.

Low Carb diets have been defined differently depending on whether the point of discussion is centred on the amount of calories derived from carbohydrates or the percentage of carbohydrates in a diet. Generally though, low carb diets can be described as those diets that help the body to derive between 5% to 45 % of calories from Carbohydrates. The normal percentage of calories that is supposed to be derived from Carbohydrates, according to the U.S. guidelines on health is between 50% to 65%. Therefore, a low carb diet refers to a conscious effort to try and limit the intake of foods with high carbohydrate levels, especially those that cause a significant rise in blood sugar.

Although the debate on the advantages of a low carb diet is still going on, it's true that the tolerance of carbohydrates in the body varies from person to person. This type of diet, then, will suit or benefit those who are sensitive or whose tolerance to carbohydrates is low. The approach is to encourage the reduction of the intake of carbohydrates to levels that the body can tolerate. This approach targets the reduction or elimination from our diets foods like potatoes, white rice, white flour and sugar from the diet.

The reduction of carbohydrates intake has been known to cause weight loss in people. To control this, a low carb diet should be closely monitored so that immediately signs of weight loss are noticed; the intake of carbohydrates is slowly increased until the body can control blood glucose. It's also advisable to embrace the ketogenic diet where the body generates energy from body fats instead of glucose. This leads the body into what is called fat adaptation or ket adaptation. This adaptation encourages body metabolism which leads to improvement of stamina. Energy from fat is long lasting unlike energy from glucose which quickly diminishes..

What Is A Low Carb Diet?

We often hear about low carb diets and how successful they prove to be in losing weight, but what is a low Carb diet exactly?

The term "low-carb" means low in carbohydrate. Carbohydrates are usually found in foods like pasta, potatoes, fruit, bread and rice. A low carb diet does not entail any specific diet nor does it include well-defined steps to losing weight.

It is a rather loose term that varies according to the person who uses it. Some common features though, include consuming foods that are low in carbohydrate and glycemic. The consumption of carbohydrates leads the body to excrete insulin.

As carbohydrates get digested, glucose -the effect of insulin excretion- either gets burned by our body if it we need immediate energy or else gets stored as fat. More seriously, after consuming a meal that consists mainly of carbohydrates, the level of insulin in our body goes suddenly up and after a short time suddenly down. This effect causes us to be hungry only after 2 or 4 hours from our last meal, leading us to a vicious circle of being hungry, then eating and finally storing fat.

The main ways to define a low carb diet, following the initial question "What Is A Low Carb Diet?", is to clarify whether you are talking about the actual carbohydrate that an adult consumes daily or about the percentage of the calories in a person's diet that comes from carbohydrates.

The usual amount of calories that are allowed in an adult's diet is about 50-60%. So any percentage of calories coming from carbohydrates that is below that, can be thought of as low carb.

The most common misconception about low carb diets is that people who follow this kind of eating plan are actually striving to consume a zero amount of carb. That is not only untrue but it is also near to impossible considering that carbohydrates are hidden in most of the food we consume, especially processed food.

A diet low in carbs, as the name itself demonstrates, tries to reduce the carbohydrates in a low level, not eliminate them completely.

Another common myth is that a low carb diet forbids you from eating fruits and vegetables. The truth is that this food category is rich in carbohydrate, but that does not mean one should eliminate them from their diet. Fruits and veggies are the carbohydrates one should consume in a diet that is low of, but not deprived of carbs.

Among the benefits one could gain from following a low carb diet, is first and foremost the loss of weight and the increase of energy. People find themselves to be less sleepy and have better concentration and some cases have shown that people are experiencing a better mood.

Bad thoughts and feelings seem to be seriously reduced or lifted away. One cannot overstate the beneficial results of low carb eating habits. People have noticed improvements in their metabolism, a benefit that is considered to be a kick start for a diet focused on losing weight, even if the weight loss is initially insignificant. A shift in the metabolism is indispensable on the road to a healthy way of life and weight loss process.

The Benefits Of A Low Carb Diet

When you choose a diet, you want to make sure there are plenty of positive benefits beyond losing weight. You want to be healthier overall by eating in the manner the diet instructs you to eat on a daily basis. You also want to be able to follow the plan for life instead of just a few weeks or months. The benefits of a low carb diet will provide the healthy daily plan you can implement for life.

You may not realize that eating carbs can increase the chance of negative health issues. By reducing the volume of carbs daily that you eat, some medical conditions you often experience may occur less often. The frequency of headaches, joint pain, and trouble concentrating will diminish when you reduce the intake of carbs. This may help you reduce the amount of pain medicine you take when the pain of headaches and joints go away. So you will feel healthier and save money on medicine by the benefits of a low carb diet.

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Introduction to Landing Page

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.

The Landing Page System

The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.

Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it's a free newsletter or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

Your Landing Page
Your One Time Offer
(OTO)
Sell Ad Space in Your eZine
Endorse as an Affiliate
Back-end Ads & Selling
Sell your own product
Thank You Page

What You Need Before Getting Started

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.

One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return.

In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software.

If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly.

Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Another thing you will need before you can get started on your landing page is some way in which to create a realistic signature. http://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program.

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A Step-by-step Approach to Finding the Best Niches in which to Market a Product or Service

Niche Finding Blueprint

When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. Of course, the process should be reversed.

Find a market first that spends money, then find out what they want and give it to them.

It is certainly easier said than done, but there are a lot of places online where you can do your market research for free. They've done most of the work for you already. You just need to know where to go and what to do to connect all the dots.

Let me show you the process I go through when I'm trying to brainstorm for ideas.

For starters, I'm always aware of trends and current events in the real world. I read several newspapers each day, many magazines, both general and niche-specific, I watch the news, I listen to the radio. Occasionally something that I hear or read will stick with me. I may record my thoughts on my portable voice recorder; jot down some notes, whatever happens to be convenient for me. Sometimes I'll call my office voice mail and leave myself a message.

But at some point I'll have several broad ideas to research. I want to look deeper. And I want to make sure there is a good market for them before I even think about creating a product.

So I'll begin completing the following steps:

Google Zeitgeist-

http://www.google.com/press/zeitgeist.html

To begin with, I check out the hottest search trends at Google Zeitgeist. If I am targeting the US market, I’ll click on “U.S. Zeitgeist,” otherwise I’ll look at “Zeitgeist Around the World.” At this point I am just looking for ideas.

If I see that a particular topic is hot, I’ll make a note of it and look at more targeted sub-niches later on at more specialized sites (which I’ll show you shortly).

Lycos Top 50 - http://50.lycos.com

The Lycos Top 50 is another site, like Google Zeitgeist, where I will review the latest trends and look for hot topics to explore further. I will also look at Yahoo! Buzz for ideas as well (see below).

Yahoo! Buzz - http://buzz.yahoo.com

eBay Pulse – http://pulse.ebay.com

The eBay Pulse site is a great place to start looking at sub-niches. What I will do is select the category first (using the topics I’ve gathered from looking at the previous sites), then look for profitable sub-niches by then selecting a sub-category.

The best chance for success is if I am as specific as possible with my niche selection. In the example below, I don’t want to sell to the “crafts” niche.

I want to sell to grandmothers who enjoy giving their latch rug hooking gifts to their families and friends. Whatever. You get the idea.

Also, I’ll always check the largest stores as well to see what they’re selling. There has to be a reason they are the largest stores. They must be doing something right.

eBay also puts out a PDF report of their hottest categories each month, available at http://pages.ebay.com/sellercentral/hotitems.pdf.

Now that I have some potential sub-niches to work with, I want to see how much of a market there is there.

Just because a sub-niche is popular doesn’t mean people spend money on it.

Amazon - http://www.amazon.com

Amazon is a great place to see what currently exists for any given sub-niche.

Chances are, the more books there are written on that subject, the more that market spends on those topics.

For example:

First I specify “Books” to search. Then I enter my niche, in this case “crafts.”

Uh oh. There are WAY too many books returned. This niche is not targeted enough. It is too “mainstream.”

Much better! There are possibilities here.

We now suspect the following:

1) This sub-niche may be targeted enough.

2) This sub-niche may spend money.

Time to scope it out a little further.

We want to be as certain as we possibly can that our niche is focused enough but big enough, and that the people in that niche spend money.

So next I head over to the Overture Resource Center (http://searchmarketing.yahoo.com/rc/srch) and click on the “Keyword Selector Tool.”

Then I enter my niche and see how many times that keyword and all related keywords were searched in the previous month.

I like to see at least 10,000 searches for all keywords combined, but not more than, say, 50,000 or so (although I do have profitable niches that have only a few thousand searches at Overture, but they are the exception rather than the rule).

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Affiliate Marketing Introduced

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program!

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and E-zines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabes.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

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Benefits Of Aerobic Exercise

We are always reminded that exercise could do wonders for the body. Aerobics, a kind of exercise which helps your body use more oxygen while maintaining your target heart range, can definitely help a person live longer and healthier. There are studies showing that 30 minutes of aerobics every day would benefit the body a lot.

Performing regular aerobic exercises would gradually make the heart larger. A bigger and larger heart would be able to provide more oxygenated blood which can be used by the muscles. This could also mean more energy whether for longer or shorter periods of exercise or physical activities.

• Weight loss

Aerobics and any kind of physical activity could surely help control and reduce weight. It is most successful when combined with a healthy diet. Including physical activity and exercise with your daily routine will surely help you achieve better built, healthy lifestyle and increase in energy. Aerobics would help your body burn the calories consumed and prevent them from becoming accumulated fats.

• Stronger resistance against sickness

Aerobics can boost the body’s immune system. This would prevent illnesses like colds and flu from happening. It could also help the body manage existing health problems like high blood pressure and blood sugar. Excessive weight and obesity could cause serious health problems like diabetes, heart disease and stroke. Aerobics could help in reducing the risks of these diseases. This kind of exercise could help in clearing the arteries of the heart from bad cholesterol.

• Elderly benefits

Aging could have different effects on the body and exercise could help you deal with these changes. It could help your body become stronger and more mobile when you grow old. Common problems of the elderly would be flexibility and mobility.Aerobics and maintaining other forms of exercise even when older would help reduce these problems.

• Increase in stamina and energy

Contrary to what some people think, aerobics and exercise wouldn’t leave you breathless and less energetic. It could boost your stamina and energy. Continuous and regular exercise could result to muscle development and increase in body endurance. Aside from that, aerobics could also reduce fatigue and decrease shortness of breath. Aerobics could help the body achieve better sleep at night, making the person more energetic and fresh the next day.

• Promote better mental health

Exercise does not only calm and help the body, it could also help in boosting a mood of a person. Achieving better health and physical results through aerobics could increase self-esteem and self-confidence. It is even used to reduce stress, anxiety and depression.

Aerobics have numerous benefits. In fact, some would say that aside from physical and mental benefits, aerobics could also help in improving sexual performance. There are also different types of aerobic exercises which could capture the interest of people with different ages and characteristics.

However, aerobics may not be safe for everybody. Those with certain illnesses and those that are pregnant should take necessary precautions when performing aerobic exercises. Before trying any aerobic routine, it is important to consult with a doctor first especially if you have an existing or past medical condition.

Different Types Of Aerobic Exercises

Aerobics is one of the most popular types of exercises in the market. Its use of music, dance, equipment and other facilities have contributed to its popularity. Aerobic exercises are workouts that intend to increase the heart rate for a period of time. This would cause the body to have higher intake of oxygen which would result into better blood circulation, weight loss, faster calorie and fat burning.

Other physical activities can also be considered as aerobic workouts, like swimming, running, walking, jogging, and cycling. An aerobic exercise would start with a 5 to 10 minutes of warm-up stretching and exercises. After the warming-up, the routine proper would follow, lasting for about 20 to 30 minutes. The last part of the workout will be the cooling-down process.

There are different types of aerobic exercises for different levels of individuals. Skill, health and comfort are things to be considered when choosing what type of aerobic exercise would fit with the individual’s needs and abilities. Some of the types are :

• Low-impact aerobics

As the name implies, low-impact exercises don’t include activities which could harm the bones and joints like jumping and bouncing. Exercises performed had lower intensity, thus reducing the risks of injuries and leg overuse. In this exercise, one or both feet should always be in contact with the ground.

With low-impact routine, you do not start with a high note. An individual could start performing the exercises on a slower rate and gradually increase its intensity. Low-impact aerobics is ideal for seniors, obese and overweight individuals and of course, pregnant women.

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Be remarkable

Master marketer and best-selling author Seth Godin says that companies that resist innovation are like brown cows—after a while, they all look the same. If you’ve seen one brown cow, you’ve seen every brown cow there is to see. You don’t notice them even when they’re standing on the side of the highway. They might as well be invisible.

But when a purple cow comes on the scene, it stands out at once. You can’t take a brown cow and paint it purple, Godin explains. Purple cows are purple from the inside out—or they might be blue from the inside out, as in the case of JetBlue Airlines, a company that meets Godin’s criteria for excellence.

What is Seth Godin trying to teach us about marketing this time? If I’ve learned anything from Godin since his 1999 Permission Marketing, it is that he doesn’t waste his readers’ valuable time. So I’ve learned to listen to what he has to say. What does he have to say in Purple Cow? It all comes down to two words: Be remarkable.

I hope you’re listening, too. “You’re either a Purple Cow or you’re not,” says Godin. “You’re either remarkable or invisible. Make your choice.” I think you have made the right choice; otherwise, you wouldn’t be taking the time to read this. You’ve taken the first step toward becoming remarkable. This report will show you how to separate yourself from the millions of invisible brown cows on the Information highway.

When you finish this report, you won’t be a brown cow any more. You may discover that you’re not a purple cow either. You might be a blue cow, a red cow, or even a pink cow. But one thing is certain: You’ll know what it takes to build the kind of list that can skyrocket your Internet business. You’ll know what it takes to be remarkable.

Forget the advertising—innovate

It would be easy to notice a purple cow if we suddenly encountered one, of course. But how do you spot purple cows in the business world? To be a purple cow in the business world, Godin explains, “Stop advertising and start innovating.”

Consumers are immune to most of the advertising that reaches them, but they are hungrier than ever for real solutions to real problems. The secret of successful Internet marketing is to create and drive word of mouth.

When fifty-two JetBlue planes were frozen on runways in an ice storm last February, passengers were stuck inside the grounded planes for hours. Other airlines cancelled flights in anticipation of the winter storm, but JetBlue vowed to get customers to their destinations.

When it didn’t work out as planned, the company had a customer service nightmare to deal with. Police were called in as irate passengers argued with JetBlue employees at airport check-in counters.

At the height of this public relations disaster, David Neeleman, founder and CEO of JetBlue Airlines, posted a video message on YouTube to apologize to customers. As far as I know, this was the first time the CEO of a major corporation posted a video message on YouTube directed at customers.

In his YouTube message, Neeleman explained that steps were being taken to prevent the same thing from happening again. And he outlined a new customer protection plan with enough substance behind it to show customers that he wasn’t just blowing hot air.

Customers may not have forgotten what happened, but they seem to have forgiven JetBlue. When the situation got out of control, Neeleman didn’t do what other corporate leaders have frequently done. He didn’t call in his staff to manage the crisis. He didn’t hire a public relations expert. He did what Purple Cows do—he innovated. He created an innovative information product. And it worked.

Information products—the key to the success of your Internet marketing business

Creating a product or program is a powerful—and possibly necessary—step in your business development. When you do so your business has the potential to skyrocket.

—Michael Port

An information product that adds value to people’s lives is the best tool for creating word of mouth. When you offer real solutions to real problems, satisfied customers will want to tell the world about you.

The best way to start a viral marketing campaign is to share your knowledge and expertise with prospects and customers.

As an Internet marketer, you know that the key to your business success is the ability to build a list of customers and potential customers who look forward to hearing about your new product releases and special offers through e-mail announcements. And you know that successful list-building depends on your ability to build a bond of trust with prospects and customers.

You already have a powerful list-building tool right in your own hands—literally. Whether you type on a keyboard, talk to your voice recognition software, or grind it out the hard way with a pencil and paper, you are the best tool you will ever have for building a list.

A lead-generating information product is one that you give away in exchange for an e-mail address and permission to follow up. A lead-generating product is the easiest, fastest, and most effective tool for creating a connection with potential clients. As you build trust with potential customers, you will soon reach the point in the sales cycle where prospects are ready to buy your products or services.

Your information product is often the most powerful tool in the sales cycle. Readers will brand you on the basis of what you offer them in exchange for their e-mail address and permission to follow up. Creating an information product is the easiest and fastest way to establish yourself as an expert, build your brand, and win the trust of customers and potential customers.

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Introduction

List building is a method to collect targeted prospects who are visiting your site by offering them a decent quality information in exchange for their contact details such as email, first name, last name and their phone numbers, this is also known as laser targeted, responsive subscribers list that eventually becoming the key element to your success.

When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.

Affiliate marketers or any business owner are using different style of squeeze pages and opt-in forms combination on their site to capture potential prospects. You are able to generate the web opt-in forms from the autoresponder provider user dashboard and it is used for embedding into your squeeze page template either as a javascript or HTML codes.

Every moment when a visitor enters their name and email address into your squeeze page opt-in form, they are instantly being added to your mailing list system and instantly become an active subscriber you can follow up with them later on.

With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeating sales (which will add up more sales profit for long run).

The Gadgets You Need

Building a profitable email list building campaign is not to be exempted this day. To get started, you will need to make sure that you have the entire gadgets ready; as such you need the following:

Professional Auto responder Account (Hosted Services or Owned Version)

The most top 2 recommended auto responder services which are from www.GetResponse.com and www.Aweber.com, by using their services, you are able to set up an unlimited number of mailing lists, each of them provides an easy customization options to fit into your opt-in form for your squeeze page codes. (I have included a list of autoresponder services, please check on the last page for the recommended resources)

Organizing your lists into each of their individual campaign will be able to let you personalize your emails so that specific information or topics are directly send to the targeted groups of subscribers who are interested in.

An auto responder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system.

Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once and for all to be on auto-pilot, so that you can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list.

The auto responder service provider you are going to choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means it can lets you accommodate to a couple of dozen or more niche markets but making sure that you keep things organized and well managed to email your subscribers to avoid confusion.

For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two auto responder campaigns. One titled fitness and the other one titled weight loss.

You would create your content separately for these two markets, pre-schedule your follow-up messages in your auto responder account and it would instantly send out your notices, news and updates to each group of subscribers on a predefined schedule.

If you prefer to host your own auto responder system, one of the most decent, low-cost and affordable scripts on the Internet is available from Millennium Responder, http://www.millenniumresponder.com/

Alternatively, you may also want to check out the software being offered by Interspire and it’s called “Interspire Email Marketer” and the other one is from Auto Response Plus.

The best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you do own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.

Squeeze Page

A squeeze page consist of your opt-in form with the details to present to the potential prospects being able to find you on the web, by evaluating what you are offering them in exchange for their contact information and making the decision to become an active subscriber of your list.

A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take further action, in this case, they have to subscribe to your list.

Highlighting the "Call of Action" is very important in creating high performance squeeze pages, and you must place highly appealing outlines and benefits to ensure that your visitors are guided fully to fill in the opt-in form; otherwise they will not be added to your list.

You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).