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Part 6 – The Blueprints

Note: There are 5 Blueprints included here. In addition to these 5, we will be releasing new Blueprints monthly. Each subsequent Blueprint will be based on a newly-released or forthcoming Internet Marketing product, and will give you the strategy, tactics, and methods from each, along with step-by-step plans for implementing them. As a T100k customer, you will receive each new Blueprint as it is released, and at no additional charge.

This section contains the step-by-step blueprints. While you are free to "mix and match" between them, - and in fact we encourage you to take strategies each and apply them elsewhere as appropriate - they are written to be individual, stand alone plans for implementing their respective strategies.

Each blueprint begins with a summary or description of its particular strategy and emphasis, what it is best suited for, then the actual steps for implementing it.

Each Blueprint has been tested and tracked extensively. If you follow the directions, you will get the same results.

Where a Blueprint is based on another product, we will also provide a clear and honest “pro's & con's” review of the product it was based on.

Note: We will be sending out new Blueprints each month, based on the best and newest strategies, and the hottest new internet marketing products being released. Your purchase of this course includes all future Blueprints, at no additional cost!

“SEO Ranking” Blueprint

Summary

Use this Blueprint for your niche sites, blogs, articles, videos, etc., in order to get ranked and funnel search engine traffic to you.

The “SEO Ranking Blueprint” is ideal for new keyword-based sites such as affiliate marketing niche and product sites, informational Adsense sites, review sites, etc. You can also modify the steps and use it for any existing sites that you want to get ranked for particular keywords. If you are applying this Blueprint to an existing site, you might want to go over Step 2 (“Optimization”) to insure your content and layout is optimized, then begin at Step 4 (“Backlinking”).

Note that the steps are written to accommodate blogs & websites; if you want to use this Blueprint for “single URL” targets such as articles or videos, simply ignore the instructions that reference additional URL's or adding new content.

Step 1 – Preliminary Preparation

Your preparation will depend in part on what it is you are looking to rank i.e. website pages, articles ,etc. Preparation will consist of listing the keywords/phrases you want to rank for, and the URL's you want to rank. Remember, it's individual URL's or pages that rank, not websites. In the case of articles or videos, your 'target' for ranking is obvious. If it is your website, you must decide which pages/URL's you want to rank, and what keyword phrases you want them to rank for.

You can use the included “Tracking Sheet” to list URL's & keywords.

Step 2 – Optimization

Each 'target' must be optimized for the keywords/phrases we want them to rank for. If we are applying this Blueprint to a video, our optimization will be limited to including our target keywords in the video title and description, and including it in any tags that are allowed.

For articles, Web 2.0 sites, and web pages, here is how our optimization should look:

Keyword/phrase in the title. It is preferable to begin the title with our keywords, since search engines 'parse' the same way we read, from left-to-right. This also means the most significance and weight is given to the words that appear 'earlier' than those that appear 'later'.

Keyword/phrase in the first sentence. For web pages and articles, we want the first sentence of our content to have our target keyword, again as close to the beginning of the sentence as practical. In he case of Web 2.0 sites, the first sentence of each content block or module.

Keyword/phrase in the first sentence of the last paragraph.

Exact keyword phrase 2-4 times throughout the body of the text.

Keyword phrase variations. These would be plurals, alternate tense's, and alternate & expanded wordings, and should appear where the exact keyword would be used, in order to avoid 'over-using' the primary keyword. For example, if our keyword phrase is “dog training collar”, our variations might include “dog training collars” and “collar for dog training”, as well as “dog collars” and “collars”. The purpose is both to limit over-use of the exact phrase, but also to enhance relevance of the text to our.

Step 3 – Indexing.

Before we begin our ranking efforts, we must insure our URL/page is indexed in the search engines. This will happen 'naturally' once it is published. We can use Google's “site:” operator to check if it's a webpage: Google “ Our URL will show up as soon as it's been indexed. For articles, etc., we can Google the title, or a chunk of text in quotes to see if it shows up.

Step 4 – Backlinking.

This is the 'heart' of our “SEO Ranking Blueprint”, and where most of our efforts will go. The key to ranking is the combination of optimized content, and effective backlinking; the key to effective backlinking is strength, relevance, diversity, and consistency – in other words, we want to generate varied and strong backlinks, consistently over time.

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SECTION 2 Introduction to Press Releases

The press release is one of the most powerful promotional tools there is. With smart distribution, a press release could get your business lots of publicity.

A press release is simply a newsworthy story about you or your business. Reporters might want to print your press release or they may be interested in interviewing to assist in a story they are working on.

Why Do Press Releases Still Work?

Press releases have been around since the early 1900s. With newspaper readership on the decline, you might think that the press release’s heyday has come and gone. But in reality, the increased speed at which information travels online has made press releases more useful than ever.

Editors of offline publications are busy people. They spend a great deal of time searching for news stories and assigning journalists to write them. Press releases can save them time by alerting them to potential news stories. And if they are written properly, they can be published as-is. This is especially helpful if they have page space to fill on a tight deadline.

Those who edit online publications also have tight schedules. If they receive a good press release via email, they can simply cut and paste for an instant story. Even if they decide to add to it, most of the work is already done for them.

Many bloggers like press releases, too. Mainstream bloggers use press releases in the same way as media professionals. Personal and part-time bloggers often use them when they’re short on time but still want to give their readers content on a regular basis.

Formatting Your Press Release

A press release is simply a document written in the form of a news story and sent to members of the press. Anyone can write a press release, but it’s important to use the proper format. A press release should include the following:

Source information – Your business name and contact information should appear at the top of the release if it is sent via mail or fax. Press releases distributed online should include this information at the bottom of the page.

Release instructions – In most cases, you’ll want to let the reader know that the release is ready to go live immediately. If so, use “For Immediate Release”. If your release is time-sensitive, you can use “For Release Before (date)” or “For Release After (date)”.

Headline – Like any news story, a press release needs an attention-grabbing headline.

The headline should be between 100 and 150 characters long. Some writers also include a subhead under the headline. This is optional, but it provides an additional opportunity to draw the reader in. It should be short and to the point, but can be slightly longer than the headline.

Dateline – The dateline consists of the originating city and the date of the release.

Introduction – The introductory paragraph is the most important part of the body of the press release. As with any well-written news story, it should include the “Five Ws” of journalism: who, what, where, when and why. This paragraph should provide all of the key points of the release.

Body – The remainder of the body should include details supporting the main idea. Use statistics and quotations where appropriate. You can quote customers, business partners, industry experts or even yourself.

Company information – The last paragraph can provide a brief background of you and/or your business.

Close – The conclusion of the release should be marked by the “###” symbol. If you need to add any notes that you do not want published, they should appear below the close.

The ideal length of a press release is 500 to 800 words. For best results, try to keep the entire release no more than one page long. Always write press releases in the third person, and take care to use proper grammar and correct spelling.

Where to Distribute Your Press Release

Before the internet, press releases were distributed by wire, postal mail or fax. They may also be sent by these methods today, but the vast majority are distributed online. Here are some of the best places to distribute your press releases.

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When going through a city and choosing the niche of the business, I would highly recommend making sure that the business also has all their information on the site. These are people who know about the power of the Internet. If the business does not technically "own" their yelp page, then clearly.

Obviously, yelp is just one place to go to. There are many other sites like TripAdvisor that's great too. The reason why I like them is that the businesses usually know their company is up there, so obviously they understand why the Internet is helpful for them.

Those who are on tripadvisor are usually also very focused on their marketing, so consider focusing on these people.

Those who are advertising on Yelp as well and any other program where they are PAYING FOR ADVERTISING are really ready to work with people like you.

Just wanted you to know that this WSO doesn't end here. I will be giving you another new strategy of mine to help get you on the right track to financial offline marketing freedom. Combining the above technique with this one below will only work well for you in the long run.

Stick To Marketing With Video Presentations Video presentations

As much as writing emails can be effective, sometimes videos are so much more powerful for businesses to enjoy using.

Video presentations are always helpful for bringing the customers in.

Fiverr is a great place to be for trying to accomplish this.

So you know how there are people who constantly sell online review videos of products?

Well, we'll be using these people for this job.

No, we won't be using them at all to give you reviews for your website or anything, but I will be giving you a simple little trick to use them effectively.

I would hire these people to make a quick video talking about how they are in business with me, and since their videos are so professional, usually it works out in the end oin having the businesses trust me as their business marketing professional.

The reason why I like this simple trick is because it WORKS.

Here's the steps to doing it the right way:

1) Message a Fiverr seller that does video reviews

Send them a message saying the following:

"Would it be possible if you could do a video for me basically being my business partner to get business owners to potentially pay for my business marketing strategies?

'Hey, so my business partner (your name here) just sent you this video. We found your business on Yelp, and we're basically marketing consultants. We focus on doing mainly (insert your services here), and we know that businesses like you are always on the lookout for more clients, and we can help make that happen. Please send us an email at (your email).'

Let me know if that's possible."

I'm sure you could create a better script than that, but something along the lines of the above message and script should be what you are going after.

Some Fiverr sellers won't allow you to have 100 words or more. The maximum is usually just 100 words or less. So keep this in mind when wording your script.

I know some of you are asking, 'why don't we just make the video?' Well, honestly, your video may not be as professional or seem as somewhat personal the way some of these review people can. These people know how to "act", and they can be great at conveying messages in a short period of time.

The next step is uploading the video and keeping it unlisted.

Upload the video on YouTube, make the title ’’Business video” (make it seem like you just uploaded it) and send it out to like 20 businesses. You'll be getting phone calls or emails, whatever you choose very quickly almost within hours if you're lucky.

The goal is to make the video have practically NO VIEWS, so that business owners see it and feel like the video was sent specifically TO THEM.

Reupload the video again if it's getting a lot of views. Keep it unlisted/private to avoid others seeing it and having it get racked up in views.

You could also make each video targeted, so you'll have the guy say "we found your restaurant" in the video so that you send out that specific video to only restaurants.

This is very exciting when you realize the amounts of videos you could make, and the best part is that you could always pay $5 and consistently bring in more clients this way.

Where do I begin?

You're probably thinking, where do I start?

You want to make that kindle eBook, get it published, and start sending it out to business owners.

And if you want to spend a quick $5 on the second technique I taught you, do it and combine it with the above. You could send people to your YouTube video, and then tell people to read your eBook after watching the video. The ideas and combinations of this method are endless.

Outsourcing:

Outsourcing is probably one of the most important to do, but it doesn't have to be so difficult to accomplish.

You could just head down to the Warriors for hire section, and you'll find all kinds of different services.

Of course, you could always go to a site like oDesk.

At first, don't sell anything that requires too much work on your part if you need to outsource it.

For example, selling SEO p at first is great because all you have to do is find an SEO provider on the Warriors For Hire Section, and pay them anywhere between $50-$ 100 per client of yours while you charge the client $300-$700 for SEO.

Closing The Sale

I would say closing the sale is among one of the hardest parts of this industry. It's hard to lose a client after speaking to them for days or even weeks, only to have them disappear and work with somebody more "qualified" than you.

Closing the sale for me is usually the second hardest part with the difficult part of it all being to get their attention. To get a business to even REPLY to your email or pick up that phone to call you is usually the one thing that decides whether you have a prospect or not. But making that sale can still be just as challenging.

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The Presentation Blueprint

For this blueprint, you will simply be using a powerful technique I like to call is the Presentation Blueprint. A good friend did this a week ago and just grabbed 2 clients using this in less than 3 days.

In this blueprint, you should be taking a video talking to a business owner.

The technique with this blueprint is as follows:

Find a business and their email.

Create a short video on your screen talking to the business owner.

Upload video to YouTube, and then set it as private.

You should use animoto or just a video screen taping recorder that let's you record what is being shown onscreen.

The key to doing this RIGHT is to simply do the video of your screen while talking and BEING ON THEIR WEBSITE. SHOW THEM that you are on their site.

This is very time consuming, but considering that you are really making the video just for them, around 70% of business owners reply and become customers.

What (like to do sometimes is to use my first blueprint and talk to them first. By the time you have reached a good amount of messages on emailing them, you can email them a YouTube video of you visiting their screen and telling them that “their site is currently not mobile friendly". Here is a good script I have used that gets them interested:

“Hi John,

I am currently on your site right now. As you can see, it looks pretty good. But when you visit it on a mobile phone, it looks just the same. Your site is pretty tough to look at and view.

A mobile site is actually a mobilized version of your site, and if you look at the picture, (visit a picture online showing a mobile website) it looks really good on a mobile site.

I can set you up with a mobile site probably within the next couple of days. You can email me at-------and I will get back to you as soon as possible."

Send them the email with the video SET AS PRIVATE.

Don't forget to set it as private and to show the business owner only.

Last but not least, this final blueprint.

The SIG Blueprint

This last blueprint is fast, easy, and quick to do.

It is important to remember that this blueprint is not going to give you an instant sale, but it definitely works like a real charm.

This little secret converts probably only a small percentage of business owners into customers, but the best part is that you are not selling.

Here is how the technique works:

You send business owners emails asking them simple questions, but there is a catch:

YOU SEND THEM AN EMAIL WITH YOUR SIGNATURE TELLING THEM ABOUT YOUR MOBILE BUSINESS.

This technique may not convert everybody, but the best part is that you aren't going to have to sell to anybody.

You can ask a business anything you want:

“What services do you offer?"

“How much is your dinner/facial/massage/haircut?"

But.......

You must put a signature at every email. Try to keep your email as short as possible when trying to ask them a question so that they see the advertisement on the bottom ASAP.

Here is a short common question (have used multiple times?

“Hey (business owner's name),

Gan (ask how much your blackhead facial is at the moment? What are the kinds of facials you guys have available?

Thanks,

(Your name)

Is your site hard to view on a mobile phone? Let me design your mobile site for you! Email me at xxxxxxxxx

Wow, we have reached the end of this WSO.

Please use these WSO ideas. They work like a charm very much, and they can help you out tremendously well.

I highly recommend that you use them to the best of your advantage.

It is all about choosing one blueprint and following through on it until the very end.

All three blueprints are fast, simple, and quick.

Just be sure to work hard on using them.

I hope that you use this WSO to the best of your ability.

How do I make a mobile site?

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Now, I want you to save that link for now. You will now head down to Linkedin's home page, click on the search function to search for groups only, and then you will now type in anything that is related to your offer.

If you found a CPA offer like I did, you would type in, "job listings" or "work from home" into the search box. You'll find hundreds or even thousands of groups with these searches.

Now, click on the groups and join them one by one. Try to join just 8-10 for now. Some require an approval before you can be a member, but others don't.

When you get access to a group page, share some advice, knowledge, and shed some light.

It is of so much importance to do this part. Do not just post a CPA URL at random thinking that people will click on it right away. You want to be somewhat of a member who has shared some information in the past before people start trusting you.

You can try sharing articles you've found on the Warrior Forum, you can recommend some of them to join the Warrior Forum, you can maybe make a list of different ways to make money. Anything where you can easily show yourself as a PRO is going to be a great way to build trust. Just continue sharing info when you can for the next day.

After a few hours or after a day or two, it's TIME to start advertising.

Remember that offer of mine I told you about?

Well, when I went to one of the groups about working from home, I simply took my offer and I clicked on discussions in the group. On the page, you should be able to "start a discussion". This is great because all I have to do is make a small ad saying, "I'm looking for people who can do social media management, proofreading, and/or editing for $ 10-

Sometimes, I am required to put the link in another box, but take a look at the current page of the group. Every group is different, and some are even formatted differently.

Spamming

Do not post too many of these in a day in a single group. If you want, you could take one CPA offer and post it in different groups.

There are so any groups on Linkedin that you aren't even limited to just the "work from home' groups. You could search for SEO groups, Internet marketing groups, affiliate marketing groups, and all kinds of groups in the MMO niche. Go after the ordinary "job listings" groups too.

In regards to spamming, there are many places

where you are basically allowed to spam. I know, confusing, right? There are tons of different job listings groups where it's completely fine to do this. When you get the chance to do it, just go for it. You know its fine when you see tons of others are doing it.

When doing this for CPA, you should really consider doing this in a variational of ways. CPA is not confined to just this one technique, but let this idea run through your head. You may go to your CPA account and realize and think, "hey wait, I think 1 may do it this way."

So don't be afraid to experiment and see what works for you. With tons of different groups in different make money online niches, you'll come to find that there are so many different types of groups available to join.

Clickbank Sales

Now, let's get to the next way to make cash off linkedin using Clickbank.

Head down to Clickbank and go through the different types of products in the e-business & marketing section.

You'll discover tons of different products that revolve around making money from home, job listings products, and all kinds of CB offers that would sell great on linkedin.

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We could – and have – written more about “public domain treasures” than everything else here combined, 10 times over. It is perhaps one of the true limitless, empire-building opportunities that is both open to all, and legitimately do-able for anyone reading this report.

There are so many exceptional business models built off public domain, that it’s hard to know where to begin, even limiting ourselves in this report to business models we’ve leveraged over the past 12 months.

For this report, we’re going to highlight our one true ‘evergreen’ business, and first true internet business.

(Some of you may know I’ve been generating revenue online since the days of Compuserve and The Source – before that even, back to the days of BBS’s – pre-dating the Internet by many years. This particular model is actually the first real business I built on the internet, initially care of Ebay, and a business that grew in size & scope rapidly. Though I’ve let it go ‘inactive’ numerous times, it’s also something I’ve kept my hand in since its inception)

Premise & Summary

This Blueprint – perhaps my all-time personal favorite – involves selling prints online. It also has the wonderful aspects of being a business that revolves around physical products, something you can really feel good about: you’re providing high-value tangible goods that you’ll feel good about selling, and people feel good about buying and receiving.

With a literally endless supply of fantastic images, photo’s, graphics, etc., it’s easy to find or create lucrative categories, niches, topics, and such under which to present and sell prints.

We do some basic research to find ‘target markets’, then find suitable public domain images.

Once we have our market & images, we market them.

Producing the actual prints is easy; printers capable of producing near-exhibition-grade prints are ridiculously inexpensive, and it’s only a hundred or two more to add the much-higher-value capabilities of printing on canvas. And of course, you could always have the prints done at Kinko’s or the like, once you’ve been paid.

The Blue print

Step 1 – Market Research / Market Awareness

The easiest and most effective way to do market research for this blueprint is to get online, browse the existing venues, and see what’s actually selling.

EBay is an incredible resource for this type of market research. Not only will it show you what’s selling, and give you 1001 ideas, but you can see where demand is, what price ranges work, even how to create effective listings and ad copy.

You can start with the “Collectibles & Art” category and drill down from there. Almost every subcategory has lucrative topics and niches that you can exploit. Don’t just look under photographs, go down into the categories to see what types of things are being sold.

For example, I had come across listings for Faberge eggs, the originals of which are incredibly valuable collectibles from Russia, ranging up to hundreds of thousands of dollars, some even reaching the priceless class.

Obviously that’s out of the reach of most, either to buy or to sell, but based on that I was able to find public domain photos of Faberge eggs, and sell framed & unframed prints.

Create lists of what’s already selling, ideas that come to mind, etc. You’ll use these as the basis of your searches for public domain images, photos, etc.

Step 2 – Acquire Your Images

There are so many places that you can get public domain images from, entire reference works and books had been created for just that purpose. Knowing where to look, as well as how to look, and what you need to know about ensuring that what you want to use is in fact in the public domain, even just for this blueprint, could take up a whole report.

And so, we’ve done just that! Included with this edition of R100k is our “Public Domain Treasures” report. This will give you an easy to read, easy to digest crash course on public domain content. Not just photos and images, but more of the vast range of available material such as graphics, music, video, reports, etc. In it you’ll also find listings for where you can acquire images for this blueprint.

Step 3 – Marketing

We’ve already mentioned one of the best venues for this blueprint: eBay. But don’t limit yourself to that alone.

As wonderful as eBay is, and I’ve been able to achieve “Powerseller” status on two different accounts based entirely on this model, it’s not the only game in town, and does have its drawbacks, most notably the competition and pricing pressure.

Since you’re selling a legitimately high-value, tangible product, and I say this to try and help you recognize and break out of the all too typical Internet marketing mindset, you can approach other markets where the inherent value of what you’re selling is recognized.

Classified ads are one option. Of course there’s craigslist, but you’ll do even better with more traditional print classified advertising.

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Do people hate daily emails?

How is that possible? If they really didn't want daily emails, they should just stop signing up to email lists. This will surely solve the problem. Truth is, we all get daily emails. Go to your inbox right now and tell me what you see. Chances are you're going to see emails, right?

So emails aren't the problem. We get them every day regardless. It makes no difference whether the emails are sent from different marketers.

Actually, I would argue that a daily email from one marketer who knows what they're talking about, is a lot better than 20 emails, from 20 different marketers, giving out 20 different marketing messages... that end up pulling you in 20 different directions.

You see my future email marketing genius. It's not that peeps have a problem getting emails every day from the same marketer. They just don't want the same marketer sending the same crappy content to them every day.

Personally, I don't want rubbish content every day ether. No one does. But that doesn't mean your subscribers don't want daily emails. It's a cop-out to say otherwise.

The ones who "really" don't want daily emails, are most likely the same people who have "ADHD" - and who are addicted to signing up to email lists to get freebies. You can make your own conclusion if you want. but these are the people I have absolutely no interest connecting with.

Look at this way: Do you come online every day to avoid learning about your market? Nope. You want to learn new stuff, right? We all do. That's part and parcel of marketing evolution. We educate ourselves. So if you always have something interesting to share with your email list - and your emails are entertaining, do you honestly believe your subscribers will have a problem with that?

They won't.

They don't - and the opposite is actually true.

You become the constant inside your subscribers inbox when everyone else is just dropping in from time to time.

Imagine saying to your partner "oh sorry dear, I just want to talk to you 3 times a week, it's pissing me off seeing your mug every day" - Smack in the mouth is what you'll get. If your partner is a pain in the butt, you'll end the relationship soon enough anyway.

If your subscriber thinks you're a pain in the butt, they'll unsubscribe... let them, they're not people you are ever going to build a strong relationship with anyway. We can't. and shouldn't try to be people pleasers. No one likes a people pleaser... even people with no friends.

My point here,. is that if you actually like your partner, or close friend, you'll have absolutely no problem hearing from them every day. And this is only a 5 minute email message they have to read anyway. You're not asking them over for dinner and ice cream.

That may seem a wee bit dramatic - and it is, but think about it. Who will build the quicker relationships with their subscribers, the marketer who's just there from time to time, or the marketer who shows up every day come hell or high water? The answer is obvious, providing you're writing interesting and engaging emails.

The more you're there. The more comfortable your subscribers will be with you. This is human nature. Don't believe me? It's true. Take your bad habits for example. You have bad habits, right? But why do you participate in the process of keeping them in your life? It's "familiarity" my genius friend. We become accustomed to whatever we participate in for a sustained period of time. Whether it's good or bad. is not the point.

The more we see something, do something and participate in something... it becomes normal, even if it isn't. That's the power of repetition.

Let me do this another way. I'll give you a couple good, solid reason why you absolutely MUST email your list every day - and then you go make a decision whether or not to do it.

You Become A Better Email Marketer

Writing emails every day makes you a better email marketer. Who doesn't' want this? Think about it. The more you write. the better you get. Who will be a better email message writer. The person who emails 12 times a month, or the one emailing 30 times a month? The answer is blindly obvious.

Not only do you get much, much more comfortable writing emails, but you also have a wider scope of materials to work off. Writing daily emails is not easy. It takes discipline. You will, however, become adept at researching and coming up with new ways and ideas to get your message across.

This widens your circle of comfort and forces you to focus more on the "one" part of your business that you should be giving "at least" 80% of your time to anyway.

Less Spam Complaints, Higher Open Rates

Bet you didn't see that one coming. If you listen to most people who fear sending daily emails, they will tell you that peeps will complain if you send them emails daily. The opposite is true.

People complain when they forget who's lists they sign up to. Have you ever gotten an email from a marketer and had no recollection of signing up to their email list? Yeah, me too, along with the many others out there too.

But that's not possible if you're there every day. Peeps are not going to forget who you are, because you're the "one" person they remember when other email marketers just pop in now and then... and it's usually just to make a sale..

People also complain when they receive rubbish content from marketers, but we've already discussed this. You are not going to send rubbish. Your goal is to build solid relationships with email messages that entertain, engage - and wrap everything up in a nice little story that's easy to consume and relate to.

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The page is bear, boring, and simple. But how do I sell it?

Well, you're not selling it. You're giving it away FOR FREE.

Think of it as a "foot in the door' service for getting their attention. Not only is it going to help them with their marketing once they take ownership of this page on Google Communities, but it shows that you are a marketer who *really wants to help them with their marketing*.

What you're going to do now is take that email address you see in their business website, and send them the link of their Google communities page to them. I'll give you a template for the email in a moment. Once they accept it and take ownership of it, you continue letting them know on how you can help them with their marketing.

Here is a template that I looked for in my sent folder that really worked on helping me get these clients. Please note: this is the exact email I sent out to one of my clients when I first began. So please edit this to fit your niche and client.

Subject: "I just create a Google community for (business name)" "Hello Jason,

I'm Joel and I'm an Internet marketing consultant. I create websites, rank sites on Google with SEO, and I help with social media marketing. I found your business on the Business birectory on Biz Journals, and I noticed that you are a new local business.

I focus mainly on helping beginning businesses get started with their online presence because I know how confusing it'll be.

I actually took the liberty to create a very nice looking Google Communities for your business. I would gladly let you take ownership of it to improve your online presence."

That was it. I forgot to write down regards at the ending, or any call to action. I used the words 'I would gladly let you take ownership', and I have used this simple template to get lots of them interested.

Ratio rates? Statistics?

Out of about 10 businesses, I would usually get about 5-7 responses. Some of them would actually ask me, "So what else do you offer?"

When you have these types of responses, you literally have a client rushing themselves to you almost begging you for advice.

Just remember, if they ask you about a service you know just a little bit about, take advantage of it.

Let them know that you can do it. Just a quick Google search and someone to outsource it to can be a big help. I remember when I tried selling a mobile site tow someone, they asked instead if I could do SEO.

If they reply back with just a thank you or something similar without showing much interest (WHICH IS BEYOND RARE) then you should reply with this kind of email, or something similar. (Although I will say that most businesses if approached just right and at the right time.

they'll almost always say they are grateful for the free service you just have them, and they will almost always ask you what you can for their marketing.)

Please note: this is the email template you use AFTER they have replied and asked, "what do I do with it?" Or something similar. Let them know that they need to take ownership of it. Well, have your business client join the group first and become a member. And then let them know that they can take ownership by adding them to the moderators of the page.

You can do this clicking on "members" on the site. And then click on "step down from owner to moderator", and then invite them once they have been a member.

This following template is what you should be using if you wanted to have them become more interested in your services. Again, this may not even be needed depending on their first reply after you sent them your first email.

Email template:

"Hey again.

Just wanted to say that I am glad you enjoyed the new Community. Don't forget to let your current customers become a member, and to share the page on your other social media links.

Use the community to offer special offers just for members, and you'll be able to create a small little community for them with discounts only they can use.

I actually am an Internet marketing consultant, and I can help you with more of your marketing. I noticed that you seem to have a very basic looking website, and while it is well designed, it also doesn't have a mobile friendly design for those visiting your site on their smartphones."

Again, this is another cliffhanger. Utilize the power of cliffhangers in your emails. Why, you ask? Because they work, and it gets your clients wondering, "what's going to happen if I ask about this?"

Now, what about payment. If you land a client, always try to have some kind of contract done. Some clients don't care, and I don't either. Some will take advantage of you, but it's all about the both of you trusting each other.

Now, payment is best done through PayPal. It is quick, fast, and almost every business has a paypal account.

Communities take around 2-10 minutes to create AT MOST. They can be simple. Nothing to worry about. This is great because you can actually just do them fast and quick. It takes about an hour to do about 5-10 emails, if you're quick enough and you want that sale. Of course, the more the merrier. I would recommend hitting a minimum of 10-20 per day to get started, and of course, once you reach your first $500 or so in your paypal account, you won't have to worry about cash so much. It's a wee bit more less stressful once you have a couple hundred bucks in your pocket.

Ebook Sample Content Preview:

You can use this to get clients for anything that showcases a problem. For example, you could use this for bad Yelp reviews. (Again, this is a great money maker. I'll tell you more about this later on in this eBook.)

You can also use this to sell Social Media Management and say something like "I was trying to find you guys on Twitter and Facebook to see if you guys have any discounts or sales. But I guess not. Are there ways to get discounts?"

And then your REAL email could say something like "Hi, I am a social media manager, and I help business owners keep their

social media accounts active and growing..........."

Again, when you email business owners, you need to show them the problem, and then follow them up from the real you by showing them how you can help.

At the bottom of this eBook, I will give you a bunch of different services you could offer, and you could just pick which method in this eBook you want to use to sell that service. If a specific service seems interesting to sell, just look into it a bit more, and then research how to deliver it and then outsource it if you would like.

Either way, these techniques are I meant to help you mainly on getting IN CONTACT with business owners without striving to work too hard on getting their attention.

The Facebook "likes" tactic

Do you know how many business owners base their Internet presence mainly on Facebook and the "likes" they get?

Facebook is an industry that many people even today are still focusing on because of how many people are on Facebook.

However, it is pretty tough to sell a person on creating their Facebook fanpages, since so many businesses today are already using Facebook and all kinds of online business accounts.

There is a way to utilize this online position to help you gain success. How does this work?

Well, here is what I do:

I look for business owners and their business Facebook fan pages

I look and see if they have at least 1,000 or so Facebook likes

I then send them an email asking them a general question from a fake email that isn't associated to me in many way.

I then wait to see if they respond to emails in any way. I have created one fake email where I send them just a random email. I do this to make sure I am talking with a respected company who DOES RESPOND.

I then buy a Fiverr gig that will give that Facebook user a couple hundred additional Facebook "likes". Usually, they will do that in a couple of days, and when the Fiverr gig seller delivers the likes, you can proceed doing one of these two things.

I then send them an email from my account either on Facebook or in email, and then I simply tell them....

"Hello (name),

I am a marketing consultant, and I help business owners in the area to gain a better online presence. My goal is to help people achieve as much traffic and clients as possible.

If you look at your Facebook page, I actually have added a couple hundred likes to your Facebook fanpage. You have gained quite the following, and you have a professional business that makes what I do very easy.

I do a lot of things for business owners in the area, and it would be a privilege for me to help you achieve better marketing through the Internet.

My kind regards,

(Name)"

Or......

2) I then decide to call them with a script on hand. My script usually involves trying to talk to the business owner.

"Hi there, can I possibly talk to the business owner. I am planning on sending him an email, but I just wanted to double check something with him."

Once the gatekeeper leads me to the business owner, or at least gives me their email or phone number, (I am usually able to have the owner on the phone right away), I proceed with this script. "

Owner: hello, how can I help you?

Me/You: Hello, maybe we can help each other.

I too have my own business, and I actually help business owners like yourself gain a better presence online. I visited your site because I was really impressed with what you guys were doing.

I noticed your Facebook page was a little low in Facebook likes, so I went ahead and marketed it myself. Have you been looking at your fanpage lately and noticed the increase?"

Usually, the owner will talk to me as if I am the authority figure, and they will ask me questions about what I do. By now, he is grateful for what I had done, and he will usually just ask me about what I did. Here is how I continue my script:

"You see, I am a marketer online, and I actually

offer a ton of services that can help with your marketing. How would you like it if I emailed you some other things I could do for you?

But....actually.....have you been trying to do anything online? Maybe I can help you in that area?"

By this time, most of them will say things like, "I need SEO done. I need to start doing PPC. I need a mobile website done." Some business owners already know about many aspects of their online business, but they just need to find a way that will benefit them to get started.

When trying to find a F iverr gig seller, look for a F iverr guy willing to give the likes equally to two different site owners. This way, you save money and spend only $5 on two different kinds of Facebook pages. So if a guy offers 300 likes, ask him if he can split it up into 150 each to two different business owners.

Also, the Fiverr gig seller should also be capable of going the likes without having to get access to the Facebook fanpage. This will be very good since you can add the Facebook likes without the business owners permission.