Ebook Sample Content Preview:

Just wanted to drop by again and say your input helped me out with my research.

I feel like your business would benefit greatly from (name of service). Have you ever thought about doing (your service...SEO...going mobile...doing email marketing....SMS marketing...etc)?

(Edit the following part depending on your service) Millions of people today are on their phones, and if they visit your site on their phone, it'll be easier on them if your site is mobile designed.

Your name"

You definitely want to take advantage of this "cliffhanger" of them going, "what about the service? I need to know more about this."

Now, let's go onto the second way to do this business...

Way #2) Contact them as another person

This is a very unethical form of marketing and I wouldn't suggest it, especially if you don't want to get in trouble with the business.

I did have a friend test this out themselves just for the sake of it, and yes, they got a 100% response rate from the businesses. They contacted a couple dozen businesses, 10 did the survey, and 10 got interested.

Of course, like I said, I wouldn't recommend this since it is very unethical, but when a friend told me about it the other day, I thought I might as well tell you in this WSO because it did work.

The way he did this was simple....he made a random survey with interesting questions about marketing....he made sure that the business was writing about what kind of marketing they were interested in.

And when he got his results, he waited several days to get back to them but as another person offering exactly what they have been interested in and the info they gave in the survey.

So if the biz was spending $500 on marketing at the moment and was interested in ranking higher on Google, he was going to sell them on SEO at $500-$1,000.

Now, let's talk about online surveys and how to get this done.

If you go to Kwiksurveys.com it is a completely free site. It isn't the best online survey site, but it's super easy to use and completely free.

When you visit the homepage, just type in your name and email, and it'll give you the ability to build your first survey.

Just click on surveys at the top right in the middle of the screen.

Write down the name of the survey.

Choose your template, and then click on "multiple choice questions" on the left, and then start adding in your questions.

You need to fill out the survey by putting in a description for you to know, and another description for the clients to see. In the main title, you can just type something like "Internet marketing research".

The description could say:

"Complete this short survey to let us know what form of marketing and advertising you are doing to build your business."

Of course, this is your decision. I have made surveys where I put, "We want to help you market your business. Fill out this survey to best see how we could help."

But that is just a bit too obvious, don't you think?

Note: again, DO NOT ask them questions where they have to type. Setting up the quiz is easer done like that.

Remember how I put in the email template for them, I made sure that they are only going to put in less than two minutes of work to do this.

Again: choose ONLY multiple choice questions, and stick to less than 4-8 questions.

The rest of the process for making your own survey is pretty self explanatory. The site is super easy to use, and I would recommend it over other surveys. The only problem is that there are ads, so you could always use another survey site if you want.

Ebook Sample Content Preview:

Technique #2 Get A Slogan

Get A Slogan is another version of the Slogan Slingers. It's somewhat very similar with the same basic concept, except that it has just a few changes. For example, the site has a lot more contests that give away smaller prizes. You can see they have contests that are a couple hundred bucks. Again, Get A Slogan doesn't have to be your main source for making money from slogans.

Get A Slogan is simply a place just like Slogan Slinger where you can get your feet wet, develop your writing skills, and see what works before you move up to the big leagues.

The site is beyond useful because the site is free and is easy to use.

However, there are a few jumps you'll have to go through to make this work right.

When you visit the official site at getaslogan.com and ad you click on Contribute, you'll see the following message:

"Initially, you would have 'qualifying' status. You would only be able to participate in 'qualifying' slogan projects. The 'qualified' status is obtained once you have won at least one qualifying slogan project. Once you are qualified, you can also participate in qualified slogan projects.

There is no limitation in the number of projects you can participate nor in the money you can make. "

As you can tell, you can only join the qualifying contests first. When you win at least ONE qualifying contest, you now achieve "QUALIFIED" status that let's you join all the big contests with bigger pay. The pay ranges to a low $50 to a couple hundred bucks.

Pease join the site to see what kind of cash making opportunities they have on the site as of right now.

NOTE: Before I talk about using the site, keep in mind that writing slogans is really all about practice. It's hard at first to see what rhymes and see what works. The KEY is to continue writing often. To make more slogans. To continue writing and brainstorming. Sometimes, it's just that random thought in your head that inspires you.

Now, using this site is very self explanatory, but use these tips to help you out:

watch for their emails

Both slogan slingers and this site gives away emails to let you know of when the next contest is happening, so stay tuned.

Use this as a way to get your feet

Contests are not always happening on these two sites, so when there is a contest, join them as soon as possible. Money CAN BE MADE from these two sources. And again, don't make these sites your final chance for a good income. There are ways to make more money from slogans.

Technique #3 - Direct Access to Businesses

There are more than just businesses who make money from this industry. There are people who are able to take your ideas and use it for their birthday or thank you cards, and for their ads or advertisement via magazines. There are all kinds of ways to make cash from this market, and I'm going to show you some unique ways to make cash from this industry.

Now, there are websites and manufacturers you can submit to that actually will pay you for your slogans, but it could take days and weeks trying to find these people. The hours I spent looking for these companies were exhausting. I've been doing this for months now, and I have had some of these companies come back to me asking me for more submissions. However, usually I just submit and they continue to have me work for them.

Tips To Submit - Mail or Email

When a company says they want to receive an email submission,

send them an email. If they say via mail with a CV letter and your submission written on paper, then give them exactly that. Luckily, most of these companies love accepting submissions via email.

Keep intros short

Try your best not to be so long with your introduction in your emails. They don't care who you are or how experienced or inexperienced you may be. They will look at your submission like they do everybody else.

Organize it right!

In emails or in a CV letter, you can write it out like this:

"Name

Company name + Contact info (email and address if applicable) Dear (name of company) editors,

Attached are several different submissions. If you guys plan to use them, please contact me at the address above. Thank you for your consideration and time. I appreciate it.

Ebook Sample Content Preview:

Why does this work?

Because it shows them that you want to talk to them and get their interest. It works like a charm since it gives them the impression that they have talked to you.

What do I do next after a client calls?

After one client calls and you listen to their voicemail in your email, you can go out there and do what I do: email them again.

This part is all all about creativity. I cannot give you a specific reply because different clients will either be interested with it already.

I would say 1 out of 5 clients would say yes after I email them one more time after their call.

Of course, some of them would need a little bit more talking and convincing.

What I do next when contacting them is to know that some of them may or may not be all that interested.

If they do seem kind of interested, I tell them that I had gotten their email.

In this next email, I will usually tell them some facts and statistics. Just grab an article off of Google that talks about the importance of a mobile site and the facts relating to it, and you will find that your customer will be interested in.

Here is an email template I have used in the past regarding this:

"I have gotten your call. I wasn't able to call back.

The reason why a mobile site is so helpful is that almost everybody who visits your site is using their phone.

If they are looking for your contact info, they may not find it on their phone.

Almost every big time chain and online shopping store is creating a mobile version of their site.

Here is an article on why it can be exactly what you need to have a mobile site: (Your name)"

So, let's take a look at all the comments that you may have to experience.
Dealing with harsh and rude clients

Now, there are some people who will just email back and be extremely rude. Different business owners may have a specific kind of answer.

The one thing I do to stop the rude comments from them is to show them facts of why they need what I am selling.

You may not want to sell a mobile site, but if you want to sell reputation management, showcase to them the problem. It could be that they have horrible reviews on their Yelp account.

If you are selling a website redesign, show them how badly their site is designed.

Show them the problem, and you will end up winning the conversation and convince them to pay you for the service you want to give them.

I also recommend that you throw them with kindness. If a person is rude, ^explain to them that all you want to do is help them gain more customers for their business.*

Explain the benefits of why they need to come to you. Some businesses need to be told they need you, so you should try to let them know that nobody can beat what you have to offer.

What are the five secret words for making a business owner pay you?

*1 have called you before*

That's it!

It is phrase that makes them obligated to hear about what you have to say. It is really not that difficult to use it in your emails.

It is a great subject line too.
How do you outsource?

I never actually do the services I offer.

I always outsource my work to people who can do the mobile websites, website redesign, and even the reputation management for me.

However, I actually like to hire a virtual assistant for the sake of doing one thing: email sales.

I have hired women and even men on TaskArmy.com for as low as $5, $6, and sometimes $10 per hour.

Once you hire them, tell them that they do need to send out a minimum of 15-20 emails per hour. I have a few of them who do more, since I do give them bonuses.

Another thing worth mentioning is that sometimes I don't want the outsourcer to look at the emails, so I simply tell them to send out emails for me from a new email I create. I tell them that they are not allowed to read the emails that come in to that email.

I actually change the password once they have done their job, and then change it back when they come back to work for me again.

Asking for payment

When asking for payment, you don't want to force it on them. You always want to share multiple emails to help them feel comfortable with you.

I would recommend that you send them a PayPal invoice of at least 50% before you deliver your service and then the rest after you deliver it.

I was going to include a contract that you can include, but one thing I found with around 60% of my clients is that they ignored the contract yet still paid me right on time. This always made me laugh at times, so there is no need to over complicate everything for you.

Deliver the service that you had promised once they pay, but be sure to let them know of the timeframe of when you will be able to deliver the service.

Ebook Sample Content Preview:

How to offer this service

The next key to properly succeeding and being able to deliver this service is to decide what kind of video you want to give them.

Outsourcing or making them yourself?

Almost everybody I know here specifically wants to only outsource it.

What is this site?

This site provides you with all the tutorials to create these videos all on your own. They offer you a free 7 day trial, which I would recommend you try doing, but I would also mainly recommend starting off on doing the outsourcing first, this way, you can focus more on delivering the service to your customers.

It can take around 2-3 hours to actually finish the tutorials, so it can be a bit tiring for those of you who have very important time. If you don't want to waste time, just start sending out emails right now.

I am still paying monthly for the site, so I know it is still very worth the investment. I know personally that it is very worth it, but do not invest in it just yet. You are not allowed to join again for another free trial, so I would suggest that you consider outsourcing this, and once you get that second or third client, invest in this.

What to say in the video?

There are multiple different videos I like to use. I can use different kinds of scripts to give a business an interesting take with the video. Scripts are usually supposed to be short. If the customer wants talking in the video, do not be afraid to make them pay another $50-$100 or so. You can then outsource it on Fiverr. There are some whiteboard service providers who will provide the speaking for an additional $20 or so. However, to save more money, consider hiring one of the many voice over artists on Fiverr for only $5 who can offer talking, and then have the artist add that voiceover to the video.

Here is one of the scripts I love to have written in the video:

(For a Chinese restaurant)Are you in the mood for some traditional Chinese food? Here at the (name of restaurant), you will be treated with delightful food, an amazing array of meals, and top notch customer service in (name of city). Drop by today and snag $9 off!:)

Sometimes, I like to have them pay me per video, but it has only happened twice. They can pay you twice as well because of the fact that you can make them offer a specific discount after several days or weeks.

Be creative with the script. It is not that difficult to make one. Just be sure to showcase the script to the client first before making the video, and then ask if they want to have words spoken rather than written.

What to do after a client replies?

Once a client replies, there are multiple ways to respond. Some of them may ask for samples, but this is when using Sparkol comes in handy.

This is what I do to properly make my way out of this if you decide not to use Sparkol at first.

I first like to ask some people on Fiverr if I could possibly use their's to show to a client of mine. I will tell the outsourcer that I am not going to say it is mine, but something ME AND MY PARTNER have done! This way, you aren't taking full credit while also not even lying to your customer.

Some of the questions the clients will reply with will all be simple and easy to reply to. My experience with this is that only those who are very interested will buy.

Pricing -30 seconds = $90 - 1 minute = $150 (Say this is a special offer) - 2 minutes = $297

You can charge more once you get more comfortable with selling and getting clients.

There are some outsourcers on Fiverr who are very different and will provide 2 minutes for just $5 while others will offer only 30 for $5!

We have now reached the end of this short and to the point WSO!

Here is what you are going to do right now! Follow this simple guideline, and you will be well on your way to getting your first $90-$397 client. You just may get it in the next 24 hours!

Ebook Sample Content Preview:

Perhaps the most common woe among internet marketers is "not enough traffic". Many of us consider "traffic" to be the 'missing link’ to our success: if we had enough traffic, everything else would somehow work itself out.

It even overshadows our keyword research objectives: if we could only find that 'golden' keyword - the one with huge search volume and little competition - or at least somehow hit that Top Spot for one of those high-volume keywords, we'd have so much traffic coming to our site, everything else would somehow work itself out.

We're as guilty as anyone in pandering to this idea - prior versions of this course focused on "traffic".

So, what's the problem?

The problem is that "traffic" isn't the answer to anything, and a flood of it won't make your website or business successful.

On the other hand, "buyers" can, and will.

By "buyers" I don't necessarily mean "people who buy things". I mean "visitors who are qualified conversion candidates". Said another way, "buyers" are: "visitors who are interested in the topic of your site, and can be motivated to buy from you, provide their email address, or click an ad".

"Ok, I get it.." you reply. "But aren’t we 'splitting hairs' here? I mean, of course we want people who are going to BUY something, or whatever else you said... but it's still 'traffic', or at least 'qualified traffic', right? There, that’s it - "qualified traffic" is what we want!"

Yes, "qualified traffic" is another way to say it. But what we find is that the pursuit of "qualified traffic" often ends up simply being the pursuit of "traffic" with a little bit of "qualified" thrown in.

Having said all that, we’re going to work on "traffic generation", not "buyer generation". But keeping that goal of "qualified buyer traffic" in mind will help us realize that traffic just for the sake of traffic is wasted effort.

Another consideration is that many of the 'non-paid' methods for going after 'buyers' exclusively requires a great deal of effort and isn't scalable.

Back at Headquarters (that would be Analogy Marketing World Headquarters, otherwise known as... 'the office'), we've been working more and more with paid traffic. Free traffic is nice, but it will not scale beyond a certain point, and typically has a required "time-to-volume" ratio.

When we have more money than time, buying traffic becomes the ONLY way to go.

If we had to distill “$100k Affiliate" into 2 'parts' or objectives, it would be (V building a strong, quality affiliate marketing site, and (2) getting qualified visitors to the site.

Traffic, Promotion, and the Social Web

Today, we simply must take the Social Web into account if we intend on building a longterm, sustainable internet marketing business.

And it is in traffic & promotion where it has the greatest impact.

People are 'social animals', always have been. But it's only recently that the Internet has evolved to the point that it's begun to reflect this. That evolution continues, and at a h eightening pace. In fact, I'll make a prediction:

From both a user perspective, and a markets perspective, a "Social Web" will be a much more accurate description than anything else within the next 3-5 years.

What's more, within that same period, from a marketers perspective, virtually EVERYTHING will have changed: how we market, what we market, how we build sites, what we build, and how users behave.

Finally, this: every tactic & strategy that works today will at the least have to evolve significantly over the next few years, or they will not work.

In other words, if you don't 'stay current', you will have nothing, and nothing to fall back on.

Ranking Your Site

Our traffic will come primarily through two avenues: search engine ranking, and referral traffic.

Search engine ranking is a function of two considerations: the quality and relevance of our website content, and external links from other sites pointing to ours.

The sections on content and organizing your website will have covered the first function; what follows are the mechanics of getting those external links pointing to our site.

The Backlinking Solution

This isn't going to be the longest section of the book, even though it might have the most impact on the profitability of your site. I don't want to overwhelm you and explain every method of free traffic in the world or explain to you how SEO works. I want to clue you in to the stuff that's working right now for getting niche sized websites running and ranked, give you a simple plan for backlinking without breaking your back, and put you to work.

Ebook Sample Content Preview:

Now that you have an understanding of some of the important terminology involved in copywriting and how you can make the most of those elements, here are some more tips to help you craft great copy.

Speak to Your Audience

Since the sales copy you write is to promote your own products, it’s easy to make the mistake of talking about yourself in your copy too much. The problem is, your potential customer doesn’t really care about you. They care about themselves, they want solutions to their problems and they want to know what you can do for them. You need to focus on your customer first.

A lot of sales copy is too focused on the business who is doing the selling:

“We sell this...”

“We’re great at this...”

“We believe in customer satisfaction..."

It’s simple enough to change wording around to focus more on “you” and how you can help your potential customer. Turn it around and write things like this instead:

“Are you looking for...”

“If you need reliable...”

“Your satisfaction is guaranteed..."

Exercise: Go through your copy and change many of the "we’s” to “yous” and rewrite your copy based on the change in focus. When you’re done, you’ll see how much more of a connection you can make with your reader. In most cases you’ll be saying essentially the same thing (ex. Saying, “We believe in customer satisfaction” is pretty much the same as, “Your satisfaction is guaranteed”), but the focus is on your potential customer.

Avoid Excessive Adjectives

Can you see what’s wrong with the following copywriting example?

“The biggest and best e-book that will make you the happiest person on your block.”

Here’s the problem: Outside of the fact that it’ pretty over-the-top with its claims, that sentence above is pretty meaningless. Nobody really cares if an ebook is the biggest and this sentence really doesn’t say anything about why it's the best. Also, the word happiest is kind of meaningless. We all want to be happy, but if we are unhappy right now we have specific problems we need to have solved. Telling someone they’re going to be happy doesn’t answer much for them. They want to know HOW you’re going to make them happy and how you’ll make their specific problems go away.

The real problem with the sentence above is that it’s filled with adjectives that don't give specifics. Adjectives describe nouns and they don’t provide readers with good information.

Make sure you answer these questions in your copy:

How are you the best

What makes you great

How do you care for your customer

That’s what people want to know. If you use too many adjectives, it ends up sounding like too much hype and the meaningfulness is lost.

That doesn’t mean you can’t use adjectives in your copy. Of course, you’re still going to use them, but your copy should be able to stand on it’s own without all the extra words.

Exercise: If you want to see if your copy can stand up on its own, pick a couple paragraphs from your website or your entire page and remove all the adjectives. Does it still sound compelling? Is it selling your product?

If not, it’s probably time to start working on being specific and we’ll talk about that next.

Be Specific

I talked about this briefly when we wrote about headlines. Let’s get into this more and really understand how being specific can help you sell more of your product.

Instead of saying you ARE the best, say WHY you are the best. Instead of saying you’re fast; explain how fast and in what specific ways. Let’s say, if you are a printing service and you provide fast printing, tell them on average how much time you need to finish a project. If you aren’t willing to say how quickly you can complete a project, then you’re probably not that quick and shouldn’t be using that angle.

When we’re talking about copy, we’re giving people as much detailed information as possible so people can make an informed decision about a product, newsletter, or whatever our call to action is.

Have you ever been to a website and thought about buying a product, but you weren’t 100% sure it had the features/benefits you needed? It happens all the time. A lot of product-sellers think they can slap up a picture and add a few words and watch the sales roll in. Unfortunately, it doesn’t work that way.

You simply can’t give too much information about your product. Yes, you can be too wordy and put your reader to sleep, but if you’re giving people information that they need to make a buying decision, there is no such thing as too much information. You want them to have all their questions answered and get them to buy.

Another good way to be specific is to quantify things. If you have an ebook, that has 37 ways to reduce your cholesterol, tell them there are 37 ways. Don’t say there are "plenty of ways” or “this ebook is packed with ideas to help you lower your cholesterol”. A specific number like 37 as opposed to a round number like 30 also tends to generate a better response. It’s not completely clear why this occurs, but it’s likely because round numbers might seem made up or estimated, but when you say 37 it puts a specific picture in their mind.

Exercise: Look at things you’ve written for your business. Where can you be more specific? What can you quantify?

Don’t Worry So Much about Grammar

As you continue with your business, there will be people that tell you that proper grammar is very important to maintain a professional image. Some of your websites visitors may even take the time to email and tell you about the spelling and grammar mistakes that completely outraged them. Don’t let this worry you too much. Correct the spelling and if the grammar is outrageous, fix it - but keep reading to find out why grammar isn’t as important as it’s cracked up to be.

The most important thing about your sales copy or articles is to sound natural and to relate to your target audience appropriately. Write the way you speak.

Naturally, if your audience is PHD students studying literature, then you might have to have a more formal tone and pay more attention to more grammar rules. If you’re audience is race-car enthusiasts or those interested in fashion trends, you might be more relaxed in your writing and speak more casually.

Ebook Sample Content Preview:

Principle #178 - Commit Yourself to Improving Your Relationship with Your Spouse

Instead of seeing your spouse as a competitor, see him or her as a partner in life. Think about how you can work together to achieve better outcomes for both of you, rather than thinking about how you can get out of whatever task he or she wishes you to do.

Principle #179 - Diet and Exercise is Important

Regardless of whatever else is going on in your life, proper diet and exercise is something the successful never stray too far from. They know that a healthy body is an important supporting pillar of a healthy mind.

Principle #180 - Let Go of Your Fear of Failure

On the road to success, you will experience many failures. This is why it is so important to let these fears go; and instead focus on the process of achieving those goals that you want so badly.

Principle #181 - Define What Success in Your Personal Life Means to You

Success in your personal life can mean different things to different people. Define what it means to you. Does it mean that you become closer and more open with your spouse? Once you define it, focus on achieving it.

Principle #182 - Find Ways to Make Your Life Meaningful

Without meaning, our lives are dull and depressing. With meaning, each day is full of memories and important milestones. So find ways to make your life meaningful; and, if you are married or in a relationship, try to make it meaningful with your significant other.

Principle #183 - Plan Your Personal Life Carefully

Instead of allowing whims and chance events to control how your life plays out, focus on exerting your control over your life. Force it to give you what you want; and take control, as the successful do.

Principle #184 - Schedule Your Life

Instead of panicking about how disorganized events are in your life, make an effort to schedule things carefully. This will allow you to know what you need to do and when, rather than letting chance play the dominant role in determining your fate.

Principle #185 - Set Goals

Goals are important. They serve as a means for you to gauge your progress and to keep your eyes trained on the future. So, do as the successful do, and set goals for your personal life.

Principle #186 - Volunteer for Non-Profit Organizations

One thing that the successful frequently do is give to others. They not only give money, but they give time and compassion. Consider volunteering for non-profit organizations. You’ll not only feel better about yourself, but others will admire you for it.

Principle #187 - Don’t Let Your Past Limit Your Future

In the past, you failed miserably at many things. But that doesn’t have to carry over into the future. Don’t let your past limit your future, but instead, let go of your past failures and focus on what the future offers.

Principle #188 - Accept Responsibility for Your Decisions

While chance will always play a role in your life, your decisions are the only thing you can control. So, take responsibility for your decisions. When the outcomes are bad, accept it as your fault; and when they are good, see what you did right.

Principle #189 - Be a Good Listener in Relationships

In relationships, it is vital that you have someone who you can vent to and with whom you can be completely honest. Additionally, it is vital that you be that same person for your partner.

Principle #190 - Never Go to Sleep without Resolving an Argument

If you’re in the middle of an argument, don’t just go to sleep. Instead, resolve it. Be the bigger person if you must, but don’t allow a fight to continue through the night and into the following day.

Principle #191 - Remain Proactive in Tackling Challenges

If a big financial or personal event is looming on the horizon, don’t wait for it to come to you. Be proactive in dealing with it, so that you don’t end up cornered and with few options.

Principle #192 - Be a Problem-Solver, Not a Problem-Avoider

Instead of avoiding problems, meet them head-on. This is what the successful do; and this is precisely why they don’t ever end up cornered and without options. They take care of problems before they get worse and bleed over into other areas of their life.

Principle #193 - Manage Your Time and Resources Efficiently

Like most people, you have some time and resources at your disposal. Instead of mismanaging them or ignoring them, use them wisely and to your advantage. Be efficient with your resources and you will reap the rewards of personal success.

Principle #194 - Break Your Larger Goals Down into Daily Objectives

Once you have set broad goals for your personal life, make an effort to break them down into manageable chunks. Find ways to set and accomplish daily objectives that advance you further towards your goals.

Principle #195 - Spend Time Reflecting on Your Personal Life

From time to time, reflect on your personal life. Consider whether you are approach personal relationships and goals correctly; and consider how you might improve your approach.

Principle #196 - Commit Yourself to Getting Out of Debt

As I’ve mentioned in other tips, you must commit yourself to getting out of debt. Debt is often the product of delusion and wishful thinking. Instead of letting delusion run your life, drop the debt and get on a path to saving for a comfortable retirement.

Principle #197 - Take Notes

You’re not in school anymore, but taking notes still has a lot of value. If your spouse tells you to get a number of things done, then you may want to write them down. And if you have ideas about how you can improve your personal or financial life, write them down too. Don’t simply let these notes and insights slip away.

Principle #198 - Readjust Your Expectations to Make Them Reasonable

Many of us go through life with unreasonably high expectations of what we can and should achieve. Over time, we readjust our expectations, but only after spending years chasing something that ultimately ends up being a waste of time. Instead of doing this, do as the successful do and shoot high, but keep reasonable expectations.

Principle #199 - Stop Blaming Others for Your Problem

While others may make your problems worse, only you can solve them. So stop blaming other people for your problems and take responsibility for your life and decisions.

Ebook Sample Content Preview:

Chapter 5: Email Marketing To Your New Subscribers:

Email marketing is a CRITICAL component of "100k Reports Blueprint" -and is, by itself, a means to virtually unlimited income.

Whether you've done email marketing before or not, MAKE SURE you read and FOLLOW our INCLUDED "Email Marketing Blueprint".

It is a COMPLETE guide and step-by-step plan for EFFECTIVE email marketing that WORKS!

If you don't have an autoresponder service to deliver email messages at this stage,

I recommend you take a look at Awebers 30 day trial...

Aweber is one of the most reliable autresponder programs on the Internet and it's essential you have an account with a top quality service. They have tutorials and trainings inside their member's area to answer any technical questions you may have.

Another option is to use Getresponse which is another quality service many marketers use - the choice is yours - but I find Aweber to be much easier to use.

Most of your cash is going to come from your email list. Some will take your OTO because it will be an impulse buy at the price we're charging for our reports package -but most will pass up on the offer. This is why our free report MUST be of a very high quality.

The last thing we want is our new subscriber to read a crappy report and think it a waste of time. But, if your report is quality - they'll be far more susceptible to your future promotions via autoresponder follow up messages and broadcasts. This is VERY important.

As long as your goal is to provide value ABOVE ANYTHING ELSE, you will do very little wrong. And remember, you will learn all this stuff as you progress further in your business anyway, so don't look at this as being a daunting task, it's a journey that needs to enjoyed and NOT over complicated. Remember, business is simple - people make it hard. 5.a. - Finding Products To Promote:

Spending some time searching for relevant products and services to promote to your email list is time well spent. Without quality products to promote, you make very little money. I see it far too often, marketers promoting anything and everything related to their niche to their list, without giving a damn whether or not the product is of the highest quality or not.

Do NOT make this stupid mistake. If you are sending an offer to your list - make sure you KNOW it will be of immense benefit to them.

Lucky for us, there are hundreds of affiliate marketing programs out there that have thousands of products we can promote to our subscribers. You simply find a program, sign up, look for a product, get your affiliate link and promote that link to your list.

That's it... simple.

Some of the top Pay-Per-Sale affiliate networks are:

Clickbank

Commission Junction

Google Affiliate Network

LinkShare

ShareASale

RegNow

Pepper Jam Network

Click2selleu (Europe)

Hydra Network

You’re not limited to just the above programs though. You can simply go to Google search and find as many niche related affiliate networks as you want. Most products on the market today, from physical to digital, have an affiliate program you can join.

If you want to promote a “weight loss” product to your list for example. Just head on over to Google and type “weight loss affiliate program” into the search bar (without the quotes) and you will be met with many different products to promote. Do your research, pick the best, and promote to your list.

5.b. - Cross Promoting: The beauty about email marketing is the ability to cross promote many different products. This is very difficult to do in any other form of marketing and a blessing for you and me. Your ultimate goal is to sell a lot of products to your subscribers over time.

Let's look at an example for the weight loss niche we’re using as a template for this guide. We entered the super broad keyword "weight loss" into the Google Keyword Tool. The following are the results that the search yielded for us to take a closer look at…

As you can see from the above image – there are many different promotions we can send to our subscribers. Your first email to your list can be a short relationship builder where you give them some motivational tips. (no selling) You will also give them the download link to their free report in the first message.

The second email can be a short piece on how “hypnosis” can be very effective for losing weight – and you can provide an affiliate link to a great weight loss hypnosis program you found earlier from one of the affiliate networks.

The third email you send could be a short tutorial on the most effective exercises they can start using to lose weight. You should research what content you’re sending to your list and always provide them with quality stuff to build that relationship with them.

If you go back to Google keyword tool and take one of the above search terms and put that back into the search bar, you’ll find a hell of a lot more ideas on what to send them. In this particular niche you won’t run out of content to send your list – and I’m confident you can do this in your chosen niche also.