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Human Beings Are Social Creatures

We learned in school that human beings are social creatures, just as ants or bees are. We cannot live in solitude. We have to live in company of other people. People who live in desolation are considered to be aberrant and the world does not take to them kindly. At the same time, people who live in the company of others do not always know how they can make the most of it.

Human beings are often described as social creatures. We are almost never found alone, and even when we are physically alone, we are constantly thinking about other people in our lives. When was the last time you thought of a plan that did not include anyone else? When was the last time you saw a dream in which there were no other people but you? It does not happen that way with us. Everything that we do, consciously or otherwise needs to have other people in it. That is the way nature has ordained us to be.

From the point that we are born till our last breath, we want people to be around us. Maybe the only time in our lives when we do not want people to be with us is when we are sleeping, but even that is not entirely true, is it? Even when we sleep ‘alone’, we want other people to sleep in the same room as us. How many people should I tell you about who would not get a wink of sleep at night if they had to sleep alone in a room!

But, what I feel most amazing about this socialness of our behavior is that we can induce habits in other people. The way we live—the social part of our living—influences other people whether we want that to happen or not. It actually brings about a change in their lives, however small that might be.

There was a phase in my life when my family was living in a lush countryside, verdant with all the green one could find. This was an idyllic place to live and I really enjoyed the few years I spent in that sylvan retreat. Now, everything was truly mesmerizing about that place, but there was one thing that irked me in my initial days there. I always like to start my mornings with a hot cup of coffee and a crisp newspaper that still carries the smell of the printing press to read. It is just my habit. I am not very fond of getting to know what’s happening in the world outside—I rely more on the Internet for that—but the newspaper is a childhood habit that I cannot break even now. So, when I was living in that beautiful house, everything was quite sufficient for my needs, but my regular supply of the newspaper was brutally truncated. No newspaper vendor could foot it out that much just to deliver a paper to my house, though the nearby village had a good supply of it.

When I could take it no more, I went out to the village one evening and found out the newspaper delivery boys in the area. I spoke to a few of them and asked them to deliver a newspaper to my house. It took some convincing and even then the first few of them refused. But eventually, I managed to find one guy who agreed to come there every morning to deliver the newspaper.

Next morning was pure heavenly bliss. I have another nasty habit—that of waking up at 6 a.m. on the dot each morning, and by 6:15, this fellow was cycling up to my driveway and plopped the newspaper, perfectly aimed at my porch. Coffee tasted better that day.

In the three months that I stayed there after that, the boy did not miss out a single delivery. Perhaps I had convinced him too much, telling him how I could not start my day well without reading the Daily Times. Anyway, the Good Lord bless him, he never missed a day.

On the day of my moving out, I made it a point to meet him in the morning, take his last delivery to my house personally and I cleared his dues. He went without a word.

A few weeks later, I happened to visit that village again. I chanced into that young chap. He was looking older already—young boys have an amazing way of looking different every week. I asked him how he was doing. What he said floored me.

He said that my moving out had taken a huge toll on him. Seeing that I was nonplussed, he told me how my habit of needing the newspaper early in the morning forced him to get up even earlier than that, and how that helped him revise his college lessons (he was learning to be a doctor). He said that it had become a habit for him to get up on the dot, cycle out to my place with the newspaper, deliver some other newspapers on the way, and then go right home and start studying. After I left, he did not need to get up that early, and because of that he became lazier about his sleeping patterns. He started getting up later and later each day (his mental clock told him constantly that he did not need to get up early) and slowly he gave up delivering newspapers altogether. Eventually, he reduced his studying hours as well.
I was amazed at what he told me. I did not know how an idiosyncrasy of mine could create a habit in someone else.

This little incident told me that everything that we do… without exception… has an impact on people around us.

We are the sum total of the people we live with. They are our identifiers; the whole concept of individual identity is a myth. Our identities are so closely connected with the people we live with that we cannot talk about it in absolute terms as well.

Think about it. Don’t people in your home do things for us, and in the process develop their own habits? A mother who gets up early to prepare her son’s school lunch is altering her habit because of her son. If you wait for someone to go to the gym together, then you are changing your habit according to their routine. And, don’t even get me started about the relationships of love where people change themselves for each other so dramatically that there is no concept of individuality at all.

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Introduction

List building is a method to collect targeted prospects who are visiting your site by offering them a decent quality information in exchange for their contact details such as email, first name, last name and their phone numbers, this is also known as laser targeted, responsive subscribers list that eventually becoming the key element to your success.

When the subscriber has confirmed his email subscription on your list, you can then start to send them the follow up emails in conjunction with relevant and useful content based on your product or services.

Affiliate marketers or any business owner are using different style of squeeze pages and opt-in forms combination on their site to capture potential prospects. You are able to generate the web opt-in forms from the autoresponder provider user dashboard and it is used for embedding into your squeeze page template either as a javascript or HTML codes.

Every moment when a visitor enters their name and email address into your squeeze page opt-in form, they are instantly being added to your mailing list system and instantly become an active subscriber you can follow up with them later on.

With the method of list building, you can potentially transform the confirmed subscribers into buyers, since once your potential prospect has been added to your mailing list, you are able to establish a relationship with them, that will encourage sales as well as repeating sales (which will add up more sales profit for long run).

The Gadgets You Need

Building a profitable email list building campaign is not to be exempted this day. To get started, you will need to make sure that you have the entire gadgets ready; as such you need the following:

1. Professional Autoresponder Account (Hosted Services or Owned Version)

The most top 2 recommended autoresponder services which are from www.GetResponse.com and https://aweber.com, by using their services, you are able to set up an unlimited number of mailing lists, each of them provides an easy customization options to fit into your opt-in form for your squeeze page codes. (I highly recommend Aweber!)

Organizing your lists into each of their individual campaign will be able to let you personalize your emails so that specific information or topics are directly send to the targeted groups of subscribers who are interested in.

An autoresponder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system.

Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once and for all to be on auto-pilot, so that you can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list.

The autoresponder service provider you are going to choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means it can lets you accommodate to a couple of dozen or more niche markets but making sure that you keep things organized and well managed to email your subscribers to avoid confusion.

For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two autoresponder campaigns. One titled fitness and the other one titled weight loss.

You would create your content separately for these two markets, pre-schedule your follow-up messages in your autoresponder account and it would instantly send out your notices, news and updates to each group of subscribers on a predefined schedule.

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The Way We Think

This chapter will give you tips on how to think about cash the way the wealthy do. It will help you become financially smarter also. Our Brains

The greatest misconception about being wealthy is that you have to flaunt your wealth to show individuals that you're wealthy. Believe it or not, there might be millionaire families on your street and you'd never know it.

That's because most millionaires look like regular individuals who don't flaunt their wealth. They own regular houses and automobiles. They might have a few luxuries but most average millionaires can't be spotted on a daily basis as they prefer it to be that way and don't show off their wealth.

You have to memorize the difference between an asset and a financial obligation. An asset is something that puts cash in your pocket without you having to execute much work for it.

A financial obligation is something that takes cash out of your pockets and doesn't put cash in your pocket. If you wish to be wealthy, you demand to acquire as many assets as possible and do away with as many financial obligations as possible.

The wealthy are concerned with educating their youngsters on the importance of having a good financial education as opposed to a common, more traditional education youngsters are taught in school.

They know their youngsters aren't going to study financial skills in school on how to produce cash with their ideas and businesses or learn the info they require to get wealthy and stay that way.

Consequently, you need to teach your youngster the real rules of cash and value that education a bit more than a college education. I'm not telling you to tell your youngster not to go to school. I'm telling you to instruct them in the importance of having a great financial education.

The wealthy are concerned with producing as much passive revenue as they may and working less and less for earned revenue. This, they know will help them continue getting wealthier and richer. You goal ought to be to earn as much passive revenue as you potentially can and convert earned revenue from a occupation into passive revenue.

Be open-minded. It is so simple to have preconceived notions on a matter, but fight the urge and listen to the statement or issue presented to you.

Don't draw to speedy conclusions even if they look apparent. Think of it as attempting to solve a mystery on TV. The evident answer is rarely the correct one. Reaching the answer involves gathering facts and discarding biases.

Believe outside the box. I'm sure you've heard this phrase but it's the critical thinker's motto. Believe differently than everyone else. It's simpler said than done but a trick I utilize isn't reading or listening to others ideas till I have drawn my own conclusions. It's so simple to be drawn into one way of thinking once hearing another's ideas so do your best to abstain till you trust you've solved the issue.

A different trick I find helpful is to try and believe like a youngster. I know this appears silly, but it's amazing how young kids may solve riddles before adults may. They believe on a completely dissimilar level and rarely over-believe things as most adults do. It all calls for practice.

Explore statements. I can't say enough on this matter. Erroneous statements are made daily and "poor" thinkers take them and run.

They don't bother to check the facts for truth; it's much easier not to. They'll eventually look like fools when the garbage they've been repeating is proven false and any believability they had will be gone. Believability is everything.

Check your facts before you repeat them and you'll gain believability and the respect of other people.

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SEO Basics

Trying to get the site optimally listed on Google or other engines should be the priority exercise at every juncture. This should be part of the growth strategy of any online endeavor that is seeking ultimate success.

Literally meant to increase the site’s ranking of the web search conducted by the interested viewer, the SEO is one of the important ways to generate and direct traffic to a particular site.

The Basics

Monitoring the ranking of the site should be a priority to ensure the current efforts put into the content and choice of keywords to encourage the relevant clicks is the best for the site. Using complimenting platforms such as Marketing Vox will allow the individual to keep track of the page ranking with tools like Alexa and Google tool bar. All these will keep a regular check on the ranking and provide the feed necessary to facilitate a re-thinking exercise should there be a need to implement it.

Keywords are like the magnet or the eyes that are going to get the attraction of the SEO thus creating favorable ranking possibilities. The use of the most appropriate keywords will eventually make or break the success of the site’s ranking rate and this is the most important contributing factor from the viewing visitor’s perspective. Inserting the keywords into recognizable spots like the title tag and the page header will help too.

SEO ranking also takes into account the links the site manages to create. The integration of internal links is an easy way to boost traffic to the individual site or page thus creating a recognition element that is important.

Determine And Monitor Your Search Standings

Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the need to then consider the elements that are needed to successfully monitor this growth in an efficient manner.

Check In To It

The following are some tips on how this may be effectively achieved:

Through the process of monitoring the search standing the individual needs to be equipped with the proper understanding of how the SEO efforts work.

One of the recommendations would be to use the MarketingVox to help keep tabs on the search standing through the page ranking with tools like Alexa and Google tool bar.

Making it a periodic practice to check the referral logs to track the visitor’s movements within the site and the search terms that are being popularly used to find the site is encouraged.

Being committed to the process of determining and monitoring the search standings is also something that should be considered in a rather long term time frame.

This is because most of the results and information gathered can only be useful and effective if done for a reasonable amount a time to ensure the accurate gauging exercise in possible. Understanding that the material gathered is not beneficial is looked upon as a onetime solution or general idea of the overall picture being presented.

Having clearly defined goals will also better facilitate the monitoring exercise as the SEO efforts will be better managed. Using suitable web analytics software would be advised at this stage to create a clearer picture of what is working and what is not.

Monitoring the page yielding traffic is also a metric that determines how well the page at the specific site is able to drive search engine traffic to it. As a webhost it is a pivotal element to the success of the page to ensure its visibility to the search engines, to draw the new traffic to the site as often as possible.

Research Keywords And Know Where They Go

The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.

Research

Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used.

Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site.

This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site.

This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise.

Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial.

Know How To Use Internal Links

Using tried and true methods to optimize the chances of getting traffic to a site should always be extensively explored for its benefits obvious or otherwise.

Therefore looking into the possibility of using internal links to enhance interest in a site is definitely worth the effort.

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Foreword

Among the great things about making cash on the internet is that returning cash from internet marketing is something that's available to everybody. It doesn’t matter whether you've a college degree or not, and unlike most jobs, past experience isn't necessary either.

A different thing that makes internet marketing such an attractive choice if you're seeking a way to make cash is that contrary to most offline business choices you may name, you don’t need a big chunk of revenue to launch an internet business either.

This doesn't imply that cash doesn’t help, or that there's no cost affiliated with internet marketing. To the contrary, if you've some cash to invest in your business, it may quicken your journey towards success by a substantial margin but if there's no cash available, you may still accomplish success as long as you're willing to put the time and effort in.

When a person first gets moving in internet marketing, they are by definition a beginner, somebody who's simply started their marketing career. In marketing idiom, they are a ‘newbie’, somebody who's simply learning the ropes.

When you're still at the internet marketing fledgling stage, it may be hard as there are a lot of distractions and pitfalls that may get in your way. As a matter of fact, there are so many likely errors and things that may miscarry that it's broadly agreed that of the individuals who decide to make cash online, more than 95% will never get anyplace whereas less than 5% will make cash and accomplish some degree of success.

Therefore, it's fair to suggest that it's in no way a given that if you decide you wish to take in cash from the internet that you'll do so. Indeed, the bare stats suggest very much the reverse as highlighted above.

So, the focus of this book is really firmly fixed on how you move past the fledgling stage of internet marketing without falling foul of the many pitfalls and hurdles that may easily derail your nascent net-based money marketing job.

Here you're going to learn about the errors that so many newbies fall foul of to prevent them accomplishing success and how you may avoid doing the same.

Will this assure your success? Woefully, likely not because there are so many variables that ultimately decide whether you're successful or not, and not all of them are controllable. For instance, as with each situation in life, being in the correct place at the correct time may have a huge impact on how successful you are and this isn't truly something that you've any control over.

But here’s the matter. If you know what the errors to avoid are, you may avoid making them. If you're witting of how you take your business to the next level, you may do so. Both of these factors better your chances of accomplishing success by a huge margin, and after reading this book, you'll have a clear understanding of what these errors are and how you may prevent them.

The Biggest Mistakes

In my experience, likely the biggest single issue that internet marketing fledglings have when they decide to attempt marketing or making cash on the net is that they come at this business from totally the wrong angle or position.

Whilst a few individuals who have previous business experience approach the concept of working in the same way as they approached their prior business ventures, the vast majority don’t. It's therefore no coincidence that these individuals are commonly the ones who are most likely to bomb.

Let me ‘paint’ a fairly common scenario so that you may see why this occurs.

Individuals who begin trying to earn cash online for the first time do so because they require additional cash. Whether this is because they have to replace the income that they have lost as a result of a job loss or whether it's to yield a supplemental revenue to pay for holidays, better Christmas gifts for the youngsters or whatever, the fact is, they need cash. A Mistake

Now, let me say directly that if you discover yourself in the same state of affairs, there's nothing per se wrong with turning to the internet to yield the extra money that you need. Indeed, as pointed out in the institution, there are so many benefits to running a net-based business that if you don’t have any other more obvious lucrative opportunities available, utilizing the internet to generate additional revenue makes a lot of sense.

However, coming at the notion of making cash from the net with no other parameters, guideposts or controls than a vague belief that you’d like to make some extra cash is an almost sure recipe for calamity for one simple reason.

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What Is Internet Marketing

If every age in history could be called by the greatest invention of that time, this would definitely be called as the Age of the Internet. The Internet has proliferated each and every aspect of our being, and indeed, it has given a whole new dimension to the way we live on the planet. Today, for each and every thing, whether it is just about buying a toothbrush to spreading global awareness about the growing hole in the ozone layer, people are using the Internet as their medium. And, the Internet has proved to be an unrelenting medium, unfalteringly providing people what they are looking for.

Of all these different purposes that the Internet world serves, there is one very important trend that has caught on of late. This is the trend of selling and buying things over the Internet. A whole parallel world has spawned up here, a world of online entrepreneurs, who are making money out of selling things over the Internet. The money that is transacted here is immense.

That is obvious. With such a huge population in the online world, it is understandable that the businesses here are huge. Below are some facts and figures of the online marketing industry as they stood in 2008. The situation has only improved since then.

Continent People Using the Internet

1. Asia 578.6 millions
2. Europe 384.6 millions
3. North America 248.2 millions
4. Latin America 139 millions
5. Africa 51 millions
6. Middle East 41.9 millions
7. Australia 20.2 millions

These statistics indicate that the vast majority of the people in the world are online right now. They are consistently using the Internet as a medium of exchange. It is certainly no wonder then that so many online marketers are trying to create a niche for their products in this world.

InternetWorldStats.com says that 20% of the world are already on the Internet. They are using the online world in different ways, such as for communication or entertainment or networking or business. But the figures are definitely heartening. It means that 1 in 5 people in the world are using the Internet in some form or the other.

If we look at individual statistics, then we can see many more positive trends happening with the online world. Japan, for instance, has grown in the Internet world by leaps and bounds. It is among the most prolific countries in terms of Internet usage. Almost all Japanese households spend at least 10% of their budget on the Internet. On an overall scale, all over Asia, the money generated through online shopping has already crossed the $168 billion mark annually. Another Asian nation, South Korea, has the reputation of having the highest percentage of people who shop over the Internet. In this tiny nation, 99 in 100 Internet users do their shopping over the Internet. That is definitely an awesome number.

All of these things have created an upward trend in the world of Internet advertising also. Internet advertising has become a complete industry in itself today. We are already spending about $100 billion globally on advertising on the Internet. This is a mind-boggling figure!

So, how do all these facts and figures help you for your personal growth? Right now, one of the most important things on most people’s agenda is to have a safe source of income—all have a bad taste in their mouth after the economic meltdown of 2008 during which company downsizing had become the norm—and a source of income that promises a steady growth.

People have tried various options for making money, but it is the Internet world that seems the most lucrative option in today’s world. This is definitely helped by the fact that a lot of people right now are doing business over the Internet. The initial reservations in shopping over the Internet have petered down, and now the Internet world is certainly a safer haven with so many tools having made their presence. It is quite understandable that now people actually look forward to buy things over the Internet. It helps them in many ways, especially they get to know reports of the products they are trying to buy, which helps them to make a better buying decision.

Personally, this could be a great way for you to make some interesting sums of money over the Internet. You could have a steady stream of income and spend more time with your family, because the Internet marketing entrepreneurs do not need to venture out of their homes if they do not want to. This could be highly beneficial to you for more reasons than you think.

Mentioning all of this at the very outset was with the intention that you realize that the online marketing world is a very lucrative option, and it is certainly something that you could consider. You must give it a try if you have not done so already.

We shall come to grips with some concepts of the Internet marketing world in the further sections of this chapter.

Understanding What Internet Marketing Really Means

Internet marketing is the umbrella term used for a collection of ways in which products and services are sold over the Internet. It is also known variably as online marketing and web marketing, and sometimes as digital marketing.

To put it as a definition…

“Internet marketing is the art of advertising and marketing goods and services through the Internet.”

This is normally done through the use of placing advertisements on websites that are on the Internet. These websites will vary according to the goods and services that they are offering. Therefore, adverts are placed according to the sites that have similar content.

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What Is A Sales Funnel?

We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process.

Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken. At the end of this funnel, many delivery and sales steps after, you've got those who've received the service or product and have also purchased it.

The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process.

Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you are able to predict the amount of prospects who'll, over time, become clients.

A lot more than this, by taking a look at how these amounts change with time, you are able to spot issues in the sales pipeline and just take corrective action early.
For instance, in the event that you spot that not many mailings were actioned during a month, you may be expecting that, in a couple of months time, sales may dry out. The following month, you can ensure that more mailings than usual are sent.

Utilization of the Sales Funnel shows obstacles and dead time, or if they're an insufficient quantity of leads at any point. This knowledge enables you to decide where sales agents should focus their attention and efforts to help keep sales at the required level and, also, to satisfy targets.

The funnel may also explain where improvements have to be implemented in the sales procedure. These might be as straight-forward as introducing extra sales coaching or making certain sales reps put adequate emphasis on each step of the process.

The very first stage in establishing sales funnel reporting would be to brainstorm the sales process together with your sales and marketing people to make certain that it is correct and comprehensive.

Out of this, find out the main sequential parts of the sales procedure and, from these, generate status codes. Then, label your leads using these codes (this is easier when you've got a sales contact management system). Finally, work-out the amount of prospects of every status and calculate the change from the last month.

As you develop an image of a sales funnel from every month, you can begin to comprehend where you are able to enhance your sales process. Obviously, a product is required before you can start to sell anything though, and this is what we are going to discuss in the following chapters.

What is Internet Commerce

The idea of internet commerce is about going online to complete business better and faster. It is all about giving clients controlled use of your pc systems and allowing them to serve themselves. It's about making your organization commit to a significant on-line effort and integrating your website with the essence of your business. Should you do this, you will notice results!

The web is a feasible alternative to all of the conventional ways of conducting business. Can't meet in person? Send an e-mail with a photograph attached. When it's time for the customer to purchase the merchandise, make use of a secured server for charge card and, sometimes even, digital cash payments! The opportunities and situations through which internet business can be done are limitless.

In the wonderful world of internet commerce, the area where you conduct business are Websites. Most businesses exist already offline. Adding an internet site represents a way to improve their business. For Online start-ups, the website may be the only place they conduct business.

To do business, additionally, you need a method to accept orders and action payment. In a store, clients simply discover the products and services they need, enter a queue at the till and pay the shop clerk. In internet commerce, orders need to be placed and items shipped. Orders are often handled through interactive, internet-based forms.

Clients in a store pay by cash, check or credit / debit cards. Online clients can't pay by check or cash, only through electronic means. Internet commerce transactions have to occur through secure electronic connections and special merchant portals for processing payment.

Delivery fulfilment, in the wonderful world of internet commerce, is harder than in conventional stores, requiring shipping and transportation much like catalogue and mail order companies.

In both regular commerce and internet commerce, you need to locate a method to attract clients to you. This is epitomized by your online marketing strategy.

On the internet, one simple way to do this is via Google Adwords, where you research keywords related to your site that attract significant numbers of monthly searches. Google will then rank your site higher in their listings when a user enters that keyword into a search and you pay Google a certain amount for every click you receive.

You can also market your site by writing articles related to it and posting these (with a link back to your site in your bio) on well-known article directory sites like EzineArticles.com. These sites are free and usually rank well in the search engines.

What Can I Sell

Everyone who sets up an internet business has to address the question: What should I sell? And just about everyone appears to incur 2 classic errors at first:
They sell what everybody else is trying to sell: electronics, designer clothing and DVD's. What they find is a marketplace already saturated with these products and the suppliers usually don't work in small quantities. To create any profit at all, they'd need to buy huge quantities.

They sell what they know and love. Regrettably, unless there's a significant demand for what they know and love, they will be stuck with lots of product they are able to appreciate but can not move.

The following 'hotspots' could keep you connected with what individuals are buying, what things are up-and-coming and what things are declining in popularity. If your opinions all originate from a couple of places, you are limiting your-self so expand your thinking. You may consider taking a look at one of these simple hotspots for inspiration:

Newspapers. You will get a concept of what's on the minds of consumers simply by reading the life-style section, the business pages or taking a look at the adverts the big stores are putting out.

Consumer Publications. You will find countless magazines based around specialised products and services, specific hobbies and special interest markets. They have been a good resource for building niche products.

Shopping Arcades / Bricks-and-mortar stores. Communicate with the salespeople, discover what is being sold. You may also source your suppliers off the boxes. Obtain the wholesaler's name, ring them and get the name of their local distributor in your town.

Trend-spotting sites, such as Influxinsights.com, Trendhunter.com and Trendwatching.com.

The entertainment industry, films and television fuel product trends. Knowing what's being released in the movie industry, you can begin sourcing related products and services prior to the trend beginning.

Imdb.com maintains a list of movies that are going to be released in the coming year. So, if you are aware now that particular movies are going to be released, you can begin stocking up on related products prior to them becoming expensive, like Superman, Batman, Star Wars and Curious George.

It's wise to own a notebook for product sourcing, be it a hand-held note book or a PDA, to record your thoughts when they come to you. Ninety percent of the ideas you don't jot down can get lost. When you are visiting these hot-spots for ideas, if you notice hundreds of ideas for products to market, you will not have the ability to recall all of those. You need to write them down in your product sourcing notebook, then return to them and begin researching.

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Affiliate Marketing Introduced

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program!

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and E-zines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabes.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join. Time flies. Missed lunch but is quite contented with the tasks done. Bed time….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

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What Is A Turnkey Online Business?

A Turnkey Business is one which you can operate, part time if desired, online from the comfort of your own home.

After researching hundreds of different opportunities, companies and Franchises, we can say with certainty that a successful Turnkey Online Business will contain the following six ingredients:

1) You have to have a product that everybody wants and needs. This doesn't have to be fancy or particularly fashionable, just something that is in demand that everybody can benefit from in the short and long term.

2) You have to have a compensation plan that will guarantee you a good immediate income with the potential for residual income down the road. The idea of building a turnkey online business is that, as the business grows, you'll have more time to spend with your friends and family and let the business run on auto-pilot.

3) You need a comprehensive system that can be easily duplicated that does the telling and selling for you. Many people have product ideas but don't want to pick up the phone to talk to people and are scared of the marketing side of their venture. Your system, therefore, needs to do all of this.

4) You need a system that provides the necessary training, via webinars and conference calls, so that you can feel confident about doing what you are doing.

5) You need to be able to mentor with people, who are already successful, doing what you want to do, who are already making the kind of money that you want to make and who already have the kind of lifestyle that you want to have. That is important because they are going to share with you how they did it and the mistakes they made along the way so you can avoid doing the same.

6) Finally, you need yourself. You are the most important piece of the process. You have to understand that, in order to be successful, you are going to have to learn new skills and put in some work initially to get your business up and running. Do not believe the nonsense that often gets peddled online about instant riches. Making a success of business on the internet is possible, but it will not happen overnight. Condition yourself to be flexible and dynamic and adopt a long term view with your strategy. Getting your expectations in check from the outset is half the battle for most newcomers.

You are reading this Ebook because you are looking for ways to generate an income from home either on a part time or a full time basis. If you are fed up worrying about whether you are going to have a job in six months or whether you are going to get that pay rise (which probably won't happen). Or, if you are just fed up working 80 hours per week for a measly wage, then keep on reading because, with the right knowledge, the internet can literally transform your life.

Google AdSense Sites

Google AdSense was the very first major contextual advertising program. Most of Google's earnings originate from its share of the contextual ads served on the incredible number of web-pages that run the AdSense program. Site owners can subscribe to AdSense to make it possible for text, image as well as video ads to be shown on their websites.

Revenue is generated on either a per click or a per impression basis. Per click is where the advertiser pays the Search Engine (SE) along with other Internet publishers for just one click of its' advertisement that brings one visitor to its' web site. And an on line advertisement impression is just a single appearance of an advertisement on a web site.

AdSense has turned into a popular approach to placing advertising online since the adverts aren't as intrusive as banners and the content of the adverts is usually highly relevant to the web site. The primary reason Webmasters have for using AdSense would be to help their website's content generate revenue because they usually don't have the ability to develop advertising sales programs or employ sales agents.

AdSense works by providing webmasters with a Java-Script code which, once entered in to web-pages, displays relevant adverts from Google's inventory of advertisers. Since the ads tend to be more focussed, they will often be clicked, and this generates profit for the person who owns the web site, as well as the server of the ad itself.

For contextual adverts, Google's servers make use of a cache (i.e. a sizeable storage of relevant data) of the page to find out some high-value key words. If key words have already been cached, adverts can be found for all those key words predicated on the AdWords bidding system.

For site-targeted adverts, the advertiser selects the webpage(s) to exhibit the adverts on, and then pays predicated on a Cost Per Mile, or CPM (the publisher only needs to load the advertising on his web site and show it to his visitors to be able to receive the commission), or the cost the advertisers decide to cover for each thousand adverts shown.

AdSense has received a fair amount of criticism in the past. The primary section of complaint involves its vulnerability to click fraud. Google claims that, to prevent invalid clicks, they remove publishers from their partner network on a daily basis.

AdSense publishers can select from a number of click-tracking programs available that display step by step details about the visitors who click the AdSense adverts. Publishers may use this to find out whether they've been a victim of click fraud.

Google will withhold payment until a merchant account reaches US $100.00. However, Google can pay all earned revenue of more than US $10.00 when an AdSense account is closed.

Sample Content Preview

Increasing Traffic to your website

The World Wide Web has truly pervaded all aspects of human existence. Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.

Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.

Online purchasing is also seeing tremendous growth and many companies are projecting a doubling of volume in just three years. If you take PayPal as a case in point, they have gone from $2 billion in payment volumes in 2002 to $16 billion in 2009 with revenues crossing $2.4 billion.

Amazon is another case that you can take as an example. Considering that Amazon is one of the largest online retailers, if not the largest, just looking at their total sales volume will show you that the trend in terms of online purchasing is only going up. While just a few years ago, in 2006, Amazon was about par with retail sales, since then they have posted higher growth rates, including during the recession years while retail sales has seen a steady decline in sales. Amazon has posted a 16% growth since the last one year alone while retail sales have grown only by 2.5%.

Online is where you will have to be in the future and whether you are selling something or just blogging about your thoughts, if you are serious about it you will have to do something to increase web traffic to your site.

There are a number of ways in which you can do this and there are a number of people who give free advice on what you need to do to increase web traffic. One of the most common things you hear is SEO or Search Engine Optimization, and while this is something that you have to keep in mind, there are a number of other things that you can also think about.

This guide is meant to be informative to help beginners who want to set up their own websites on the salient points that they will have to keep in mind while they do this. Some of the tips may be a little complicated, but most of them are very simple and how popular your site becomes depends on how effectively you can bring them all together.

The content that you put up on your website is the most critical thing that you need to think of. In the same way that a store will do well only if they sell things that people need, you will get people visiting your website only if you give something that people are looking for. Of course it also means that you are entering a crowded market because genuinely unique niches are hard to come by. If you do find one, you are on to a good thing, but even if not, as long as you make the content appealing, you are sure to find takers.

Do something that others don't do. For example, selling products or services online is catching on really fast, and you will find a number of sites with products that link back to the larger online retailers like Amazon or eBay. If you want to do the same, it is not that difficult, except that there is something that you will have to give that other websites do not offer. For example, if you offer a personal review of the product that you are selling you are sure to develop a certain number of loyal customers and as long as the reviews are informative and helpful you will only get more customers with time.

There are other websites that offer the same thing, but most of them will have only a couple of lines that they probably found in other websites and copied. If you give information that is more detailed and specific, things that only a user would know, you are sure to make a hit.

Keep people coming back for more!

This does take more work and time, but unless you are willing to invest in good content, there is really no point in proceeding further. Make sure that you do your research. Even if you are only selling dog collars, as long as you give the pros and cons of each one honestly people will appreciate it. The goal should be to make the content such that people who even casually visit your site once will bookmark it and keep coming back.

Keep it short and simple

While writing your content, remember that just because you want to be informative you should not have long winded articles. Statistics show that between 600 and 800 words is the best length for most online articles. If you want to fill space in your site use other interactive content. Not only will this make the whole thing nicer to see and read it will also relieve the monotony of just plain text.

Even if you do not have the expertise to create interactive content, just using bullet points and charts in-between text will break it up into smaller more easily read pieces.

Stay who you are

Lastly, while writing, never lose your human voice. While writing it is easy to lose the personal touch that you give when talking and instead go for a more professional voice. The only thing that this will serve to do is to make visitors feel unwanted.

This becomes more of a problem as you grow, because as you see more money come in you will start to streamline the content. You need to walk a tight rope here because it is very easy to lose what brought people to your site in the first place while doing this. The risk of changing anything is that just as there is potential for success, there is an equally good chance for failure too.

One more thing that you should keep in mind when developing web content is that the more graphics you have, the more time it takes to load the page. While this may not be a problem with many people because they have a broadband connection, a number of people access the net through their phones and tablets, and heavy websites really slow down these machines when not on a wifi connection. Find that balance.

Sending Newsletters and Info

Newsletters and subscribers are a big thing in many websites nowadays. Websites ask people to subscribe to their free newsletters and keep sending out information every week or sometimes more frequently depending on the strategy that they follow. A few years ago, there may have been an issue with spam filters and emails being placed in junk folders. Today, this is still true but ISP are realizing the fact that news letters are here to stay, so place news letters and email info high on your list of to do's when feeding your subscribers.

When you do send out your email's and newsletters it is a good idea to get creative with content and the title of your email. Interesting titles create open rates, and open rates create revenue. Try to offer interesting titles which offer value. Depending on your business you should be able to work out what your subscribers want to read and what sells after some time of research.