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Why You Should be Using Online Video Marketing

If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.

#1 Your customers are spending their time watching videos

Did you know that more than 4 billion views occur daily on YouTube? It’s the second largest search engine with only Google ranking higher. 55% of people watch at least one video daily and 78% watch at least one video weekly. That information in itself should have you stoked to get that video up and enjoy the benefits.

#2 Your Competition is Already Benefiting from Online Marketing Video

Did you know that 81% of all senior marketing executives are using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.

#3 Video is Easy to Search

When it comes to searching on Google 70% of the top 100 searches are videos. Consumers are seeking information on products and services and they are ready to buy when they find what they want. YouTube is the second largest search engine and so videos rank well and you have an optimum opportunity awaiting you with online video marketing.

#4 Videos are Educational, Entertaining, and Inspiring

Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking of buying. Video is excellent for marketing because it engages emotions. Viewers can get mad, cry, laugh, and learn. Viewers are far less likely to walk away from a video than an article because of the visual component.

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Why Do You Need To Learn To Be A Good Sales Copywriter?

This skill of being able to influence your readers without them realizing will be your greatest marketing tool. This is why good sales copywriting is extremely important and can be a difficult skill to master. Being pushy and aggressive will turn your readers away. Being obviously manipulative will push your readers away. Being dishonest will have your readers blacklist you. So you need to master the skill of being persuasive without being obvious about it.

You have your great new product and you want the world to know about it. Not only do you want your readers to buy the product but you will also want them to sign up for your mailing list. Having the write sales copy will have your readers doing both. You want to turn them into long term loyal customers so that when you launch your next product you already have their contact information from the mailing list. Try to think like the customer when creating your sales page. What kind of information do you want to get on a sales page and how much do you want to know. How would you go about researching and purchasing any new product? It is likely that your customers will go through the same steps. You need to highlight how your product will benefit their daily lives. What do they get from it? How will it help them? The need a good reason to hand over their hard earned money to you. You need to have great sales copywriting skills because it will sell your product. You will eliminate any hesitations your customers have about buying your product. You will convince them it is something they need in their everyday life because it will save them money, provide enjoyment, or somehow benefit them if they didn’t buy your product. You need to have confidence in your product and that should shine through in your sales page.

12 Steps to Creating Great Online Sales Copy

Now that you know what sales copywriting is and why it is an important skill for anyone to learn, whether you are new to sales copywriting or need to up your game, here are 12 important steps to follow to create the best online sales copy. You have your product and you need to promote it. Try to keep your sales page to one amazing product. By focusing on one product you can really engage with your reader and have them concentrate on the greatness of that product.

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Also important to be ranked in Google or to use Google AdSense, you must have a Privacy Policy Page and a Terms Of Service Page. If Google decides to block you or not rank you then it will be difficult to build traffic to your site organically and you will have to work harder on social media outlets.

It’s also important to have good content so you can put in the affiliate marketing links without seeming like you are forcing them in there. The links should seem like genuine casual recommendations, like how you would tell a friend about a great new product. If you don’t have great content, then users will not trust your site and will not click on the links and you will not get the commission.

Once you’ve spent about 3 – 4 months building up traffic and followers on your site, you can start looking at different monetizing strategies. Typically, after 3 or 4 months you’ll have built up enough great content to be able to place multiple affiliate links. You can put the affiliate links in right away, but some advertisers might see you have low traffic and they might not want to partner with you right away.

Finding The Right Advertising Partners

Before you jump right into an advertisers program, it’s important to outline who you are looking to partner with and how you foresee promoting them on your website. You should not just blindly sign up for affiliate marketing programs in hopes of making money instantly. You need to have a plan to know which direction you want to take it and how it will benefit your site and how it will benefit the advertisers.

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you can try before you buy, but music is one of them and that leads to a higher sales rate than other categories. Remember you only need to sell seven items to increase your commission from 4% to 6%.

#2 You need to learn some HTML – don’t worry you just need to learn the basics – it’s not too hard. Otherwise you will have to rely on purchased software that does the coding for you or software offered on the site (such as WordPress), and you will not get exactly what you want. Plus many of these software WYSIWYG programs are code heavy and the search engines do not like this.

#3 If you want to know all the details about your visitors so that you can improve your conversion rate, you should sign up for Google Adsense. The sign up is free and it will help you to determine what’s working and what’s not. It will help you make all kinds of decisions about what you should do on your blog or website.

#4 You should always set earning expectations that are reasonable, especially when you are starting out. Every business takes time to grow, and online businesses such as your Amazon Affiliate Program are no different. Remember, you’ll get paid for sales that occur within a 24-hour period, so even when a customer doesn’t buy immediately there’s still a chance you’ll earn. You’ll also get paid a commission if your lead buys more than just the click through item and that’s a great way to increase your profits.

Amazon Affiliate Program offers something that many other affiliates don’t and that is the wide range of products that you can be paid on. Even though your visitor clicks through and buys Widget A if they buy other items on the Amazon site, no matter what they are, you will be paid on those items too. It’s common for a person to buy multiple items.

Amazon offers an opportunity for a steady income stream. These tips will help you to be successful.

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Get a List and USE it

Create a weekly email newsletter to turn occasional visitors into regular readers. The more content of yours people read, the more opportunities you have to sell to them. Even if you create an auto-responder series to send out to your readers, just keep it interesting and give, give, give.

Create a forum, type 1

Encourage people to join a forum for your niche. Active forum members will return to your forum every day, creating additional opportunities for you to sell to them. People that join a particular niche forum are very engaged in the topic.

Create a forum, type 2

Create a paid subscription forum for people to help each other. An ideal way to monetize a niche which helps people become more effective.