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How to Become a More Productive Writer

Becoming a writer and becoming a productive writer are two different things. The fact of the matter is that the only writers' online that make any money are those that are both fast and good. You can be fast and create terrible copy that no one wants, and you can be slow and create great copy but you won’t make any money. The magic formula really is Write Fast + Write Well = Make Money.

What is your writing job today? A sales page? An article? Whatever you are writing today you need to make sure that what you write supports the subject at hand. So how to begin?

The first thing you need to know is how many word the copy is going to be. 500 words is pretty average on the internet but it can be shorter or longer.

The next thing you want to do is look at the subject at hand. If it’s a topic you are very familiar with, your job just got easier. Start typing – yes that’s right – just start typing for a full five minutes. Don’t look at the screen, don’t worry about spelling, paragraphs, grammar, etc. Just type what comes out of your head. You will be surprised at just how much information is stored up there. This is especially true if you’ve been writing for online for a long time.

Set a timer and when it goes off stop. Now start to put your ideas into form. Organize them, create your paragraphs, and headings, bulleted lists, whatever you need to make your article work. You can add more content if necessary, or remove some if you have typed too much. You’ll be surprised at just how much information you can put together if you just let things flow.

Great, but you may not always be familiar with the topic at hand. In those cases you’re going to have to spend a little time researching. This is where having really good research skills can come in handy because you want to minimize the amount of time you spend learning about the subject at hand. Do some skim reading, make a few notes, and then start writing.

It’s a good idea to always find out from the client what they will require you to write on before you accept the job, because the cost needs to reflect your research time and writing time, and if it’s a subject foreign to you, then you’ll have difficulty being productive.

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When you are happy you've got a profitable niche, you can start work on crafting your sales funnel.

Your primary focus is definitely meeting the requirements of the customer. Across the funnel, you do that with more and more specifically tailored products and services. Your capability to charge high ticket prices and maximize profit rests on developing quality back-end products and services.

Initially, a need may appear quite broad, however, when you dig deeper you may find that it's actually an extremely specific facet of the overall problem that many people face. Having an in-depth knowledge of the most popular issues your visitors face when trying to meet an over-all need, allows you to know what products and services to offer.

After you have a summary of the most typical issues in your market, you could start to plan how better to deal with them. Think about delivering solutions utilizing varied media, like: downloadable video or audio, text, telephone or face-to-face conferences, private tuition or workshops.

A typical practice in the front end of a sales funnel for an internet business, is to pay attention to digital goods. You create the merchandise once and, assuming it remains current, it's set-and-forget.
As you move down the funnel, you are able to still utilize digital items to fulfil your super-responsive clients, but maybe with more bespoke content (a much more specialised problem), or by providing your innovative methods or supplying a bigger package of content all together.

Broadly speaking, as clients move towards the back-end, particularly if you operate an information publishing business predicated on your expertise, they'll be prepared to receive more personalized attention. The back-end is usually where private coaching or small workshops work nicely. You are able to gather an extremely small number of your general customer base, who are ready to pay well and work with you in a far more personalised format.

To begin building your sales funnel, you'll need to look beyond that first sale and see the picture as a whole. The procedure is flexible and takes effort and testing. A great sales funnel will tap all of the correct triggers (empathy, social proof) in the folks who have the requirement for your product. With that degree of clarity, you'll be able to produce a perception that you provide the best answer for them and can charge a high ticket price.

Putting Your Theory to Practice

As you will have gathered by now, the sales funnel is the key to success on the internet.