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CHAPTER 1
METHODS TO GENERATE WEBSITE TRAFFIC
Developing just a website on the web does not make much sense these days. With the increasing number of websites worldwide individual websites all suffer from decreasing visitors if they get any at all. Webmasters try different techniques to attract visitors to their websites and gradually these techniques have emerged into strategies that people use in order to generate traffic on a regular basis. Although according to the philosophy that if more visitors arriving on your website this would result in more conversion from visitors to customers, but then generating traffic on the website is just not enough to convert the visitors into customers, rather it requires smart techniques to attract only relevant or potential visitors on your website. Many marketing forums and blogs communicate various strategies to generate more traffic to your site, but it is important to figure out which strategies work for you and your web business.
There are various ways that can generate potential traffic to your websites, some of these may seem awkward in implementing but at the end of the day if these techniques are implemented perfectly, they can be highly productive. Some of the major web traffic generation strategies are discussed as under:
Method # 1- Public Recognition
Public recognition of the websites is a good way to generate traffic. In this kind of strategy you actually create awareness about your website which eventually reaches the potential visitors who visit your website. Public Recognition is a broader term, as several strategies have emerged which include website banner exchange, social media pages, and viral marketing. Moreover
Public Recognition is also possible through Press Release. Press Releases can give massive spotlight to your website.
Method # 2- Classified Advertisement
Many marketing professionals have discouraged to use promotional techniques like posting free classified advertisement to your website. However, there are some tools of the trade that can work best for your business. Offering free classified posting on your website can generate great amount of potential traffic if applied with good effective techniques.
Method # 3- Blogs
Blog posting is a widely used mode of creating back-links to your site that also supports your website ranking on search engines. However it is important to be cautious because web masters do dislike spamming.
Method # 4- Posting on Craigslist
Although many web developers have misused Craigslist to generate traffic to their sites in the past, but if used smartly, it is a productive method of attracting visitors and can help you a lot in providing good quality traffic.
Method # 5 - Promotional Game
Are you the one who is selling your own product? Then this lesson will work best for you. For promotional activity you can distribute your product to well known marketers or marketing forum to get publicity and good word of mouth popularity. Eventually this will increase traffic to your site. But for this to happen you have to confirm the quality of your product and ensure that it’s of competitive standard.
Method # 6- Subscribers
This last lesson has gained great amounts of popularity among the web developers. The unique feature of this method is building and maintaining long term profitable relationship with your
visitors. Of all the traffic generation methods, this precise system is well known for not only attracting new visitors but also sustaining them for future and this correlation is mutually beneficial.
Method # 7- Link Exchanges
A widely used methodology from recent past by the marketers from all over the world- reciprocal link exchange is presently also a productive method attracting visitors to your website. This technique works in a 3 way linking system or through driving the traffic from the authority sites to your sites.
From this chapter you have learned seven basic lessons to generate traffic to your site. However, the technique for building high volume traffic to your site is not limited to these seven lessons but in fact they provide you with broad guidelines. These guidelines when applied can be beneficial to your online business.
CHAPTER 2
WHAT IS LINK EXCHANGE?
With the advent of dot com world, links were a simple and straight forward path to assist visitors in finding desired information on the website. With the passage of time and innovations in the internet arena, the importance of links grew much stronger. Many search engines were developed due to which the significance of links grew among webmasters than in visitors.
The importance of links grew when Google initiated the concept of “Page Rank”. This Page Rank was basically system of website categorization on the grounds of its significance and pertinence to the subject matter. Google’s idea was that the site and the links that points that site are both important. The popularity of sites increases when the link pointing to that site bares sound fame and importance among the visitors.
Therefore, “Page Rank” has gained a significant amount of importance and if you want to have more relevant information on your website you will choose the best link exchange partner so that your visitor doesn’t get lost in this global information network. This will ultimately increase the importance and view ability of your site.
Link exchange or as you may say link partnering is beneficial to your online business in two core forms:-
i. Traffic Generation Source: Link exchange will increase the volume of visitors to your website as it will be clicked more placed with relevant exchanges.
ii. Search Engine Exposure: Your website will have increased exposure on search engines as it’s located with specific keywords.
Generating Traffic for the beginners
The new web master will be more anxious to getting traffic to their site. For this reason in the initial few months new sites can get the borrowed traffic from other websites. They can bargain with different relevant websites to post their links which can give them a way to grab more visitors.
Improving Search Engine Exposure
Search engines are an important source of providing incoming links or back links. These search engines certify your website by posting your link of their website. This patronage is carried forward in search engine or page ranking. This long way forwarding link from one site to the next passes the page rank without harming its own ranking. This in turn will benefit both back links and search engines. Firstly by increasing page rank of back links and escalating the standard of search engine and secondly by helping the back links sites gets more targeted traffic.
Now you must be wondering how to get back links? Well, this depends on the methodology adopted either you are going for pure back links or reciprocal links. Any of the strategies taken up is made applicable via expresslinking.com. Back links in whatever form are basically favors. More effective links considered are pure back links and forward links.
Both links, one way links and reciprocal links are discussed below.
One way Links
When you post a link on other site on which you don’t require any return. This is done when your site is linked by article, request, directories or citation. Expresslinking.com can be effective source of getting this link by signing into it and it accepts its subscriber into accepting the link without any codes of reciprocal links.
