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Chapter 1 Increase Traffic to Your Website

The World Wide Web has truly pervaded all aspects of human existence. Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.

Online purchasing is also seeing tremendous growth and many companies are projecting a doubling of volume in just three years. If you take PayPal as a case in point, they have gone from $2 billion in payment volumes in 2002 to $16 billion in 2009 with revenues crossing $2.4 billion.

Amazon is another case that you can take as an example. Considering that Amazon is one of the largest online retailers, if not the largest, just looking at their total sales volume will show you that the trend in terms of online purchasing is only going up. While just four years ago, in 2006, Amazon was about par with retail sales, since then they have posted higher growth rates, including during the recession years while retail sales has seen a steady decline in sales. Amazon has posted a 16% growth since the last one year alone while retail sales have grown only by 2.5%.

Online is where you will have to be in the future and whether you are selling something or just blogging about your thoughts, if you are serious about it you will have to do something to increase web traffic to your site.

There are a number of ways in which you can do this and there are a number of people who give free advice on what you need to do to increase web traffic. One of the most common things you hear is SEO or Search Engine Optimization, and while this is something that you have to keep in mind, there are a number of other things that you can also think about.

This guide is meant to be informative to help beginners who want to set up their own websites on the salient points that they will have to keep in mind while they do this.

Some of the tips may be a little complicated, but most of them are very simple and how popular your site becomes depends on how effectively you can bring them all together.

Chapter 2 Web Content

The content that you put up on your website is the most critical thing that you need to think of. In the same way that a store will do well only if they sell things that people need, you will get people visiting your website only if you give something that people are looking for. Of course it also means that you are entering a crowded market because genuinely unique niches are hard to come by. If you do find one, you are on to a good thing, but even if not, as long as you make the content appealing, you are sure to find takers.

Do something that others don't do. For example, selling products or services online is catching on really fast, and you will find a number of sites with products that link back to the larger online retailers like Amazon or eBay. If you want to do the same, it is not that difficult, except that there is something that you will have to give that other websites do not offer. For example, if you offer a personal review of the product that you are selling you are sure to develop a certain number of loyal customers and as long as the reviews are informative and helpful you will only get more customers with time.

There are other websites that offer the same thing, but most of them will have only a couple of lines that they probably found in other websites and copied. If you give information that is more detailed and specific, things that only a user would know, you are sure to make a hit.

Keep people coming back for more!

This does take more work and time, but unless you are willing to invest in good content, there is really no point in proceeding further. Make sure that you do your research. Even if you are only selling dog collars, as long as you give the pros and cons of each one honestly people will appreciate it. The goal should be to make the content such that people who even casually visit your site once will bookmark it and keep coming

Keep it short and simple

While writing your content, remember that just because you want to be informative you should not have long winded articles. Statistics show that between 400 and 600 words is the best length for most online articles. If you want to fill space in your site use other interactive content. Not only will this make the whole thing nicer to see and read it will also relieve the monotony of just plain text.

Even if you do not have the expertise to create interactive content, just using bullet points and charts in-between text will break it up into smaller more easily read pieces.

Stay who you are

Lastly, while writing, never lose your human voice. While writing it is easy to lose the personal touch that you give when talking and instead go for a more professional voice. The only thing that this will serve to do is to make visitors feel unwanted.

This becomes more of a problem as you grow, because as you see more money come in you will start to streamline the content. You need to walk a tight rope here because it is very easy to lose what brought people to your site in the first place while doing this. The risk of changing anything is that just as there is potential for success, there is an equally good chance for failure too.

One more thing that you should keep in mind when developing web content is that the more graphics you have, the more time it takes to load the page. While this may not be a problem with many people because they have a broadband connection, a number of people access the net through their phones and palmtops, and heavy websites really slow down these machines.

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Introduction to use of video online

Changing technologies have sourced paradigm shifts in the way companies used to do their business. Gone are the days when print media, radio and television were considered the only ways of reaching the masses. The internet evolution has caused a revolution especially in the fields of advertising and marketing. Internet has become the most effective mode of communication and today millions of companies around the world are engaging in online business activities in one way or another. Even the companies who do not have an online presence rely extensively on online advertising and marketing campaigns in order to reach to millions of potential consumers and create brand awareness and promote their products and services.

As internet is becoming the most extensive medium of communication. Well focused and future oriented companies realize the potential of the “Interactivity” of the online medium and hence they are spending millions of dollars on online marketing.

According to a report published on the 13th of October 2010 on marketing-interactive.com; which states that:

“Although severe global recessionary pressures have affected the economies in the last couple of years, it appears that the recession doesn't exist on the web. This statement was based on the basis of report presented by the Interactive Advertising Bureau (IAB) and The Price Water House Coopers (PWC) which suggests that during the first half of the year 2010, advertisers spent US 12.1 billion dollars on the web, which is a record spending on online advertising for a half-year period. According to the report the online advertising spending climbed to 11.3% over the same period in 2009. That spree was fueled by a robust 6.2 billion US dollar in spending during the second quarter of 2010, marking the second-largest revenue quarter ever tracked by the Interactive Advertising Bureau /Price water house Coopers (roughly $6.3 billion was spent during last quarter of the year 2009).

Analyzing the results the report further highlighted the comments of David Silverman, a partner at Price Water House Cooper (PWC) maintained that despite an adverse impact of recession, the double-digit growth in both online search and display clearly suggests that the prospects for online advertising continue to be strong and it clearly indicates long-term growth in the future.”

Visualizing the importance of online marketing and advertising, businesses are engaging into an incessant war to improve their visibility, drawing more and more traffic to their web sites. Online marketers and advertisers are constantly incorporating various tactics and strategies to attract the attention of the masses of visitors and stand out to their competitors. Hence there are several forms of online marketing through which companies can maximize search engine rankings online, one of which is Video Marketing.

Video Marketing

Video marketing is defined as a marketing strategy use by companies to promote their products and services by using short, attractive and informative videos. The basic objective of developing and using such videos is to induce product or brand awareness in the prospective customers and entice them into purchasing the promoted products and services. It is also essential to note that video marketing is basically a strategy of marketing products through video as people sometimes confuse it with marketing the videos.

Communication through videos has always been the most efficient means of conveying your message successfully to your audience. As it is a well-known phrase that “A picture is worth a thousand words”, video communication is a potential mode of communication to reach thousands of people. A visual presentation instead of textual material is not only attractive and visually appealing but also remains in the minds of the visitor for a long time. This is why today video communication is getting more and more important and companies are trying to improve their marketing efficiency through video marketing and giving its importance this book is dedicated to give you, an in depth information about Video Marketing. If you want to become a successful online marketer and want to stand out of your competitors through incorporating effective marketing tactics by incorporating videos in your websites and other online sources than this book is essential for you and will help you explore not only the importance and the scope of video marketing but also it will help you to explore how to create and develop an effective, and ways to embed it in your websites. Further we will discuss several tips and tactics that can improve the efficiency of your videos. Hence this book presents a complete outlook on video marketing.

Chapter 2

Scope of using videos

A famous Russian story writer and dramatist, Anton Chekhov once said that;

“Don't tell me the moon is shining; show me the glint of light on broken glass”. It is well-known fact that human brain always tends to visualize things whenever they read or see something, hence in order to communicate your message it is always important to remember that showing is better than telling. This quote is practiced well by expert marketers as effective marketing is also an art of showing not telling. As mentioned in the previous chapter that a picture message is worth more than a textual message. In an advertisement that is composed of text only, an online visitor has to go through the text, which consumes extra time and effort, in order to figure out the message conveyed. However, visual demonstration captures a viewer's attention quickly and has the potential to create an impact on the minds of a viewer. This is the reason why many marketers either conventional marketers and/ or the online marketers prefer to use video clips in order to advertise and promotes their products well.

Also as it is a common knowledge that nowadays people enjoy searching the internet rather than to watch TV or to read newspapers, there is an emerging trend of increasing number of people turning to the internet in search of information. Even one of the major online icons Google recognized the importance of video marketing and recently bought out YouTube, the top video site on the Internet, which is one of the first sites that comes to mind when you want to do a video search for something. So bringing video into your campaigns is important to give your site a big boost.

As internet is becoming a globally preferred medium of communication and videos being the most efficient and attracting modes of communication, online marketers are extensively using internet marketing videos to attract high number of visitors towards their websites. Statistics reveals that there is an emerging scope of online video marketing as online video helps the businesses to reach to a wide range of best prospects instantly. According to the Interactive Advertising Bureau (IAB) and The Price Water House Coopers (PWC) report, ad spending on digital video enjoyed its best quarter ever, jumping 31 percent vs. the first half of '09.

Another report indicated that the year 2009, was definitely a year when online video boomed, as in the United States the total time spent watching online video grew up by 34.9 percent.

Hence, online videos are getting popular as it does not only enable you to reach the targeted customers across geographical boundaries and fetch maximum number of customers but also the associated costs are significantly lower. This expands the customer base of a company. Online marketing is therefore more cost effective than regular TV ads, simply because, it is not only the less expensive source to produce and disseminate your message, but also it makes customer targeting a lot easier too.

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Having your own easy to customize and update website means that you can operate your business with yourself, instead of any one company, as the center and hub. At the same time, it allows you to keep your activities focused and separate so that you don’t confuse prospects and team mates.

Using your website as “Home Base” for your networking business makes it easy to brand around the trust you build with the individuals within the various opportunities you may work with over the years. It will allow you to generate leads that aren’t specific to any particular opportunity, so that you can help the individuals you resonate with find an area in which they might be most successful. It will allow you to create additional income opportunities for your business through the individuals searching for helpful tools, tips and training.

Of course, this would be true of any website platform that you find through your webhost or even another network marketing company. It’s important, then, to discuss why WordPress will be a good alternative for as long as you’re involved in the network marketing industry.

Why WordPress

One of the most attractive features about the WordPress platform is that it’s free to use. Some marketers use the free hosted platforms that WordPress provides through its Wordpress.com site. This platform, since its hosting is free and shared by millions world-wide, is somewhat limiting in what you’d be able to do to customize the look and function.

However, if you’re willing and able to invest in your own hosting, you’ll be able to use free software to build out your website platform. WordPress actually maintains the platform through its centrally located hub, sending updates to users to keep your sites safe from spammers, hackers and identity thieves. Instead of saying it is “free,” it is probably more accurate to call WordPress an open sourced platform. This means that programmers with the source code can design different looks (themes) and functionality (plugins) for users that have specific goals and problems. These developers are able to create a wide range of applications to the platform that they can either give away, sell or provide lead generation versions (lite versions and pro

So, developers are constantly solving the problems that individuals have, so that just about anything that you need a website to do has already been provided or can be developed. Doing a simple Google, Bing or Yahoo search for WordPress themes or WordPress plugins will yield millions of results. In most cases, WordPress will not require that the person who is updating the site know or understand any coding.

If a user can write, type and operate a mouse, this is more than enough skill required to operate a WordPress site successfully. A user that already has learned such skills as creating hyperlinks, using font effects and placing images will find that they’re able to control a great deal of the activity of the site. Due to the nature of available functionality and ease of use and its basic free cost, you have a platform that’s flexible enough to handle the dynamic nature of your personal and business relationships in the industry.

Using WordPress to Create Your Unique Brand

When you decide to ask someone to check out your new or existing opportunity, you want to have built some level of trust with the person prior to doing so, if at all possible. You want the person to have found you, read about you, listened to your training, your philosophy and your values before they join your team. This will often set you apart from others in the industry and even within the same opportunity. This is made easy when you have an existing website that you can direct people to or that they can find themselves through a search engine or social

Your WordPress site can help you to communicate this brand consistently.

• Use WordPress pages to continually craft the way that you want your team to do business.
• Use WordPress posts to demonstrate this through updates on:
• Your training
• Your team’s successes
• Your awards
• Use WordPress media uploads to post links to multimedia content from platforms like iTunes and YouTube.
• Use the comment area to be transparent in your interactions with team members, leaders and prospects.
• Posts photos that reinforce the things your team is doing to achieve success.

With WordPress you have the flexibility of making this kind of content opportunity specific or usable for all opportunities you’re involved in. Your WordPress site should display without you having to state it, why someone should join you over any other opportunity. This can work to weed out those that join strictly on the basis of price of the entry fee, monthly fee or special fees.

Ultimately, you want people to have seen enough of what you’re about to know if they’re willing to work to your standards. You also want to have it in writing exactly what your expectations are so that you can direct everyone that becomes part of your organization to read it. When changes must be made, you can do so in seconds rather than waiting for an “assistant” or outsourcer. Having this information available about you and the way you do business can be the difference between having congruent team members or not having them.

Using WordPress to Create Additional Income

Because you will be inviting both prospects and customers to your website for basic information, team information and for updates you will have a captive audience the longer that you stay involved in network marketing. That means that you will have a built-in source of traffic to your website, even if you do nothing with SEO, social media or paid advertising. Not everyone that comes to your website will be ready to join your opportunity.

However, they’re obviously on your site because they’re interested in generating more income, whether online or offline. You can and should use your WordPress site to make tools and training available to them that will help them to develop as an entrepreneur. These can be tools and training that you have personally created, or they can be hand picked options that you can attest that will help them.

You can use some of the built-in features of WordPress to remind your site visitors of these options when they visit the page. Use WordPress widgets to allow website visitors to see options in the sidebar regardless of what page they may visit. Use WordPress posts to tell your visitors about new tools and training (created by others) that you believe will be helpful to them by providing them your affiliate link to buy them.

Use the easy to edit feature to add in a YouTube video with a demo of how the software can be used to help them to accomplish specific goals. Add photos and illustrations to the post that show the site visitors exactly how they can benefit quickly. Use the text field to update with additional bonuses until you find that your visitors are buying the product that you are promoting. Use WordPress pages in the very same way to give site visitors advice on what they need for success in network marketing. Do you have a list of books that you can sell…whether you wrote them or you have an Amazon affiliate link for those that others wrote? Do you have a growing list of recommended resources on tools and infrastructure such as: