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Conditioning Your MindThe human mind is amazing. You need to remember that the organ in your head has been responsible for building civilizations, going to space, and creating the screen you’re looking at right now. Being the most evolved creature on the planet, we can do many things, but few reach that potential.

Some people sit in their cubicles, doing menial tasks for fair pay, when they could be improving themselves and the world around them. By this, we don’t mean that everyone has to reinvent the next wheel, but instead live life to the fullest. Take calculated risks, be more confident, and set goals that they’ll end up accomplishing.

It’s difficult to reboot the mind into something that’s purpose-oriented, and this is where this book comes into play. In this book, you will learn how you can reprogram your mind to be more positive and bulletproof. No longer will your thoughts be weighed down by doubts, but instead going after your goals despite the risk. And you’ll be able to think clearly and decisively.

This book is a quick read, designed for the busy world of today, but it’ll be able to change your life as you read it from chapter to chapter, just as long as you put in the effort and follow its wisdom. It is imperative that you proceed reading the next chapter once you are able to grasp the previous chapter mindset concepts first.

Confront And Deal With Your Inner Demons Once And For All The way your mind works has a lot to do with your past, whether you’re aware of it or not. You don’t need to have a tragic childhood to have had some trauma that prevents you from making it to your full potential; sometimes an innocent event can shape you without you realizing it.

For example, if your parents were overprotective and didn’t allow you to dress up your own way or play with your friends, you may be more likely to be codependent when you’re an adult. If you grew up in an environment of drugs and alcohol, you may find yourself toughened. Bullied children will grow up to be distrusting adults. This isn’t happening in every circumstance; there are deviations, and you need to look at it by a case by case basis. Science is never concrete in these situations. But if you’ve experienced some trauma as a kid, the outlook you haveas an adult may change, and you don’t know it. It’s almost a subliminal change that happens so fast you don’t even realize it. Think of your mind as a military base, one that puts up barriers to protect itself. Your mind may have put up its own shield to protect you from your traumas.

For example, being bullied as a kid may have taught you to be less trusting of people. If you see someone who is even slightly critical of you, you may get anxious or defensive. And it’s understandable as to why that is; you don’t want to relive getting pushed around. If your parents got divorced at a young age, you may be less trusting of your partner simply because you don’t want to go through the same ordeal, or have a child who would have to experience that.

It's natural to be cautious because of what happened in the past. You’ve seen people who have did what you did and got burned, or you’ve seen how terrible humanity can be. It’s natural that you put up your own shields so you won’t be like them. There’s only one problem: the shield does not protect you!

Like the giant slab of mental it is, the shield around your mind weighs your mind down and prevents you from realizing your full potential. You may not take risks or pursue something because of this shield. You may not go after that woman, or man, because of past rejection. You may not ask for a raise because as a child, you asked for a toy and got yelled at. Humans have evolved to be creatures of survival, so these survival tactics have stayed in our minds, but in modern society, there are sometimes where we need to drop our shields and go in unarmored.

Think about your own shields. Have there ever been regrets you’ve had because you haven’t taken the plunge? Why didn’t you do it? What could you have done to do it? Was there some sort of childhood connection preventing you from doing it?

You’ll need to think hard, as some of these memories have been bottled up. Asking your family about your past can help too. If you think you’ve found the reason, you obviously haven’t cured the trauma holding you back, but instead diagnosed the case.

Look at your shield. Is this really your conscious making these decisions for you, or your unconscious pulling the strings from behind? If you want to live a good life, you’ll need to live one on your own terms, and not be dictated by something that happened years, possibly decades, ago.

A true bulletproof mind doesn’t need protection from the mental bullets life throws at you. When you have shields up, you become overly calculative. There’s nothing wrong with thinking before you do something; you’re probably doing it right if you question if that fishy email saying you can win millions of dollars for a small fee. But sometimes, you’ll find yourself overthinking and overanalyzing the world around you, shielding yourself from taking risks and making challenges.

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Why use Amazon S3 to host your files?

Have you ever thought of a simple, secure, efficient and reliable online storage service?

Would you like a web service interface where you can store and retrieve whatever amount of data regardless of location or time?

Amazon s3 is the cloud service you need. It does not need expertise in cloud storage for you to use it.

With its simplicity, Amazon s3 will allow you to store bulky amounts of data online may it be web marketers, web-prenuers or retailers.

All you need in order to access the service is an active internet connection and a gadget such as a computer.

Find out why you should consider using the service.

Amazon S3 Crash Course...

7 Reasons Why You Should Use Amazon S3

1. It is an Affordable Hosting Solution

This is always the first thought that crosses everyone’s mind. The first question that question that comes into one’s mind before venturing into many activities is the cost.

How much does it cost? Amazon S3 is an affordable service since you are required to pay for the storage and the bandwidth that you use.

The cost on the bandwidth depends on the amount of files that you are likely to upload. Therefore, you need not to contend with high end server cost. You only need to pay for the bandwidth that you will use.

This is because, your bill goes in line with the amount of data you use.

2. It has a Scalable solution

It is important to note that Amazon S3 is absolutely scalable. This implies that there is no limit to the bandwidth you are entitled to use or the amount of space reserved for you.

These parameters changes according to your needs and capability to acquire them.

Unlike most hosting companies, Amazon S3 does not apply limit to their plans such that once you reach the limit, you are slapped with huge extra cost, or your account gets suspended.

Using Amazon S3 implies that you are never at the mercy of a hosting company. You are simply your own boss getting the service you need at your ability and capability.

3. Amazon S3 is Reliable

S3 being provided by the world’s leader in web services, and with high level technical expertise, Amazon S3 is a very reliable service.

Amazon S3 makes it possible for any developer to leverage the benefits of Amazons massive scale without upfront performance or investment compromises.

With Amazon S3, developers are now encouraged to be innovative since they Know that however much their businesses become, it will always be simple to ensure accessibility, and availability of their data.

Amazon S3 Crash Course...

4. Self- Server Protection

Using amazon S3 allows you to lower the strain on the server that hosts your website. Some files such as audio and videos consume larger file sizes as compared to the standard html files.

Therefore, an influx of traffic to get access to a given type of file may bring undue strain on your server which may at some instances knock it out.

Outsourcing the hosting of the large files to S3 implies that you may optimize your own server to host your website, and leave everything else to Amazon.

5. First Class Data Durability

Amazon S3 offers a highly durable storage infrastructure that is designed for primary data storage.

There is redundant storage of objects on various devices across various facilities in an Amazon S3 location. In order to ensure durability, S3 COPY and PUT operations store your data synchronously across numerous storage facilities before outputting SUCCESS.

After storage, Amazon S3 ensures the durability of your stored objects by rapidly detecting and repairing the lost redundancy.

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Introduction

When you think of a brand the first thing that probably comes to mind is a brand on livestock. Branding of a product should be viewed as the same thing. When you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share the more powerful your brand will become.

There are many factors that go into making a brand successful and there are even more that go into keeping you brand successful. By learning the basic steps, you will be able to put your brand on the best possible path to success. You will find that marketing and branding go hand in hand. A good brand will help your marketing and strong marketing will help build a strong brand. It is up to you to do your homework to ensure that you make the right decisions to help your company build a strong brand.

Your goal is to build a brand that is the recognized leader in a given category. This makes the consumer want to be aligned with your brand and will seek it out at the store. It will give them the satisfaction that they have made the correct decision for themselves and their family when they purchase your brand.

With the explosion of the Internet, now more than ever, companies have the chance to go global and increase their sales and profits. By following the steps that are outlined here, you will have the information that you need to make your brand successful and have the ability to go global both on the Internet and with a brick and mortar store.

Chapter 1 --- Expand the Brand

When you have a company that has products on the market, you have to decide if you want to expand the brand or keep it at an even level. Expanding your brand can be a delicate decision because you do not want to do any harm to your brand by expanding too quickly.

Some companies decide to expand their brand quickly in order to benefit in the short term, while others look for long-term success. To look at how brand expansion can weaken your brand you only have to look at car manufacturers. At one time the big three automakers were untouchable, consumers would be proud to state they drove a Ford, Chevrolet, or Chrysler. However, as the automakers introduced more and more models, there brands were weakened. Consumers no longer stated that they drove a Ford, Chevrolet, or Chrysler; they said they drove an Escort, Cavalier, or a New Yorker. This ultimately saturated the market, weakened their brand, and lessened their market share allowing competition the opportunity to move in to their territory.

That is not to say that weakening your brand is a bad thing or will not allow your company to increase profits. If you are in an industry that has weak or no competition, weakening your brand through expansion will open it up to a larger market share allowing you to increase sales and make a larger profit.

On the other hand, you have to keep in mind the consumers that want to buy your product or want to be aligned with your brand. Having a brand that is everywhere and open to everyone might not be what the consumers are looking for. Think about the exclusivity of some brands like Rolex, not everyone can afford a watch of that caliber, and that is why the brand is strong with those consumers who can afford to buy the watch. Being exclusive does have its benefits as well as being available to the population at large.

Chapter 2 --- Contract the Brand

Having a brand that is associated with doing one or just a few things well will help you to build a strong brand. If you want to open a business, it is okay to sell just a few items or if you want to open a restaurant focus on being great with just a few dishes. Think of all the specialty stores that are out there that specialize in selling one thing or focus on a genre. Toy stores, for example, fit into this niche. Although they sell a variety of products, they are all geared to toys. Girls toys, boys toys it does not matter, when you are going into a toy store you know exactly what you are going to see and you know why you are there. This increases their brand, whether it is a well known toy store such as Toys “R” Us, or a neighborhood toy store.

The same goes for restaurants. If you want to open an Italian restaurant, do not include dishes that do not fit within the scope of your business. Focus on doing Italian dishes right and you will build a well respected brand for doing it well. There are certain rules you should follow to ensure that your brand benefits if you want to specialize or contract. First, make sure that whatever business that you want to be involved in you keep it simple and narrow. Second, you will want to keep the supply of your product full at all times. Third, when dealing with wholesalers, you want to strike the best possible price so you will be able to sell your product at inexpensive prices. Finally, you have to make sure that you are the best in whatever you choose to do so that you will be the leader in the industry giving you a good brand identity.

Think of the large companies in the world that dominate in their category by focusing on one product. Coca Cola, for example, is the worldwide leader by far when it comes to selling cola drinks. Recent studies have shown that their share of the worldwide market in the neighborhood of seventy percent. Pundits should not even refer to Coca Cola and Pepsi as cola wars because there is a clear winner in the category. McDonald’s and Burger King are the same way; they are successful because they focus on making hamburgers. While they have expanded their menus to include chicken, they remained focused on being good at just a few items.

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Introduction

When you have a business, it is important to be able control the narrative of your product. You will want the product to have a positive image in the minds of consumers. It is up to you and your company to come up with a message that will convey what you feel the product is all about. Doing this is not an easy task. You will have to conduct research, either by yourself or you can hire another company to do it for you. From this research, you will be able to identify a group of consumers that you will target through the marketing campaign and it is this is the group of consumers that the marketing plan will be designed to. Research will also have to be conducted on your industry and any companies that you identify as your competition.

By being diligent with your research and getting the whole company involved you will be able to ensure that the marketing plan that is agreed upon will have the best chance of succeeding because the entire company will feel some ownership of the plan and will work to see its proper implementation. However, perhaps the most important part of coming up with a marketing plan is knowing your product inside and out. You will have to know how it is going to be used by consumers. If there are many uses for the product, if there is only one, or does it work in conjunction with another product or does it stand by itself. Having a clear understanding of the product will help you streamline your marketing campaign and make it that much more effective.

Chapter 1 --- Getting Started

One of the key aspects in becoming successful in business is being able to market your company to ensure that you get the most out of it. By being able to successfully get your company’s name out to the masses, you will find that you will be able to control what your company stands for more easily and be able to easily maintain a positive brand image.

When you embark on coming up with a marketing plan there are certain areas and steps that you should follow in order to make the marketing campaign a success and making sure that your message is clearly represented and can be easily absorbed by your target audience.

Overview

First, take a good look at your business. You have to make sure that you understand your business clearly, what it is that you want your business to accomplish, more than just bring you profits. By ensuring that you completely understand what it is that you want to do you will be able to form a marketing database. The review of your company needs to be comprehensive to ensure that you get the data necessary to make your marketing campaign successful.

For the best results, make sure that you review your own company records. Bring together your potential customers, have focus groups, and conduct surveys. Make sure you stay up to date with any publications that might be relevant to you company’s industry. Get to know the marketplace for your product or service as well as you possibly can. Become informed about your competition and how they go about marketing and who they feel is their target demographic. By doing this you will have the tools you need to make informed decisions about your marketing campaign.

Set Goals

When thinking about your marketing campaign it is imperative that you set sales goals. This is a critical step in your marketing campaign. Without setting a sales goal, you will be at a disadvantage when coming up with the rest of the marketing campaign. By setting a number as a goal it gives you and your team a focus point. If the number is not there, you will not know how much of a product you want manufactured, how to distribute the product in stores, what your budget needs to be, or how much or how little you need to advertise.

Once you have set the sales goal for the product you will need to identify who it is that you want to market your product to. The group of people that you will want to market your product to will most likely fall into the same age bracket, income level, and gender. This will help you to design your marketing campaign to your target demographic and will help you save money by not marketing to a wide audience and wasting your message on consumers who will not be interested in your product.

Know Your Product

After you have identified your target market, the next step is to come up with a marketing plan that will put your product in the best position to be successful. This step is known as brand positioning. When you position the product that you are trying to market, it means that you attempting to control how the public is going to perceive it. In effect, you are telling your target demographic how your product is going to enhance their life and why they should not be without it.

Knowing how your product is going to be positioned in the marketplace you can move forward and determine what kind of strategy you want to pursue when it comes to marketing the product. This is done by incorporating the sales goal numbers that have previously been set. The marketing strategy will put in plain words how these goals are going to be achieved.

When you finally get to implement your marketing campaign you want to stay on top of all the details that went into the plan. This is the most crucial point. If the plan is not executed correctly, all the time and effort that went into it will be for naught. Lastly, when all is said and done you should go back and examine the entire plan and see where things went according to plan and where things might have to be reevaluated or redone.