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Leadership Strategies PLR Ebook

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Introduction

Everyone has had the experience of working for a not-so-great boss. While it’s common for people to be promoted into management when they excel in non-leadership positions, the truth is that a lot of the people who get those promotions don’t have the skills they need to effectively manage their team.

In other words, they lack the must-have leadership skills that all great bosses have in common.

The good news is that they’re skills you can easily learn. In this special report, I’ll explain the five essential leadership skills you need to successfully manage a team, and how to set yourself up for long-term success.

These critical steps include: communication, adaptability, team building, strategic thinking, and delegation.

Are you ready to learn what it takes to become an effective leader? Let’s get started!

Skill 1: Communication

Without proper, clear and concise communication, you can’t hope to become an effective leader.

Communication is your best tool for explaining your ideas, setting expectations, and building your team. In this chapter, we’ll talk about why strong communication skills are essential for leaders and share some tips about how to communicate effectively both in writing and in person.

The Importance of Interpersonal Communication

Interpersonal communication is what builds relationships. If you listen to employees complain about their bosses and employers, one of the top issues they’re dealing with is usually lack of a direct and clear channel of communication.

Of course, communication goes both ways. But, as a leader, it’s your job to set the tone for interaction within your organization or team.

Effective communication:

Minimizes misunderstandings and confusion
Ensures that team members know what you expect
Encourages communication among team members
Increases the chances that you’ll reach your goals

Any time you touch base with your team or with a client, you’re using communication skills. That means every phone call, every meeting, every chat, and every email reflects your ability to communicate and keep a pulse on how projects are going.

Tips for Effective Communication in Writing and Off the Cuff

What makes for effective communication? The hallmarks of a good communication are clarity, detail, and honesty.

Clarity means that you must be able to articulate what you want in a way that the person you’re talking to can understand. You’re not communicating effectively if the listener or reader can’t understand what you need or expect from them.

Detail means that you are specific about what you want, expect, or need to know. If you delegate a task and the team member still has questions about what to do or how to do the job, your communication skills have fallen short.

Honesty means that you must be truthful when communicating with your team. That doesn’t mean you need to tell them everything you’re thinking all the time, but it does mean that you cannot mislead them or deliberately omit information that might help them achieve the goals you’ve laid out for the team.

Here are a few tips for communicating effectively:

In writing, keep your sentences and paragraphs short
Think about what you say before you say it
Always keep your audience in mind. Don’t use jargon unless you’re sure they’ll understand it
Pay attention to how the listener reacts to what you say
Be available to answer questions and patient while you do it

These tips will help you be an effective communicator and enhance your ability to lead.

Coming up next, we’ll talk about why you must be adaptable if you want to become a great leader.
Skill 2: Adaptability

You’ve heard about survival of the fittest. It’s the principle that tells us that only those who can handle change and cope with adversity survive. In other words, adaptability is necessary – and it can mean the difference between success and failure in your business.

In this chapter, we’ll talk about why great leaders must be adaptable, and provide some tips about how you can increase your adaptability and learn to go with the flow.

How Adaptability Can Help You Succeed

In our professional lives, things seldom go the way we want them to. There are too many variables for that to always be the case and often, the things that derail our career or our personal lives feels as though it’s out of our control.

There have been many times in my life when I’ve had an expectation that hasn’t been met – and I’m willing to bet that’s true for you, too.

The bottom line is that what you do in the face of adversity is what’ll determine whether you’re able to quickly recover, reset and get back on the path to success.

If you have a setback, do you get up and keep going – or do you give up and move onto something else?

Great leaders learn to go with the flow. They understand that success doesn’t happen overnight. Their adaptability helps them get through failure and come out the other side a winner.

Customer Tested Buying Triggers PLR Ebook With Audio

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Chapter 1

1 Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content.

2 Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity. For example, you could say, "We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations."

3 Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net. For example, you could communicate with your customers or visitors by phone, instant message, web site messages, chat rooms, message boards, video conferencing, fax, e-mail, etc.

4 Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales. For example, you could find out they are interested in buying DVDs from your business. You could contact a DVD supplier and start selling them as back-end products.

5 Make sure your web host isn't losing your sales. If you get an e-mail from someone who told you that they couldn't access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

Chapter 2

6 Allow your visitors’ experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc. You could offer online games that are related to your web sites theme. You could offer prizes to the high scorers too.

7 Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "Been there, done that". For example, you could introduce a new freebie every month. People will revisit every month to get the new freebie.

8 Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).

9 Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn't working, don't be afraid to tweak it some.

10 Trade links only with web sites that you or your target audience would visit. They should offer their visitors valuable content or freebies. There is nothing wrong with filling your web site up with outside links if they're are interesting and helpful to your target audience.

Chapter 3

11 Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool.

12 Offer a free affiliate/reseller program. When you offer people a free opportunity to make money, they will line up to visit your web site. You should offer fair and high commission, affiliate training, a good tracking system, tested and proven marketing ads and other persuasive benefits.

13 Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles. For example, if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme.

14 Offer your visitors a free community. People like to have a place where they can have discussions with others on a particular subject. You could even create multiple online communities. For example, if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool.

15 Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

Explosive Influence Tactics PLR Ebook With Audio

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1 Change your ads regularly. Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. "FREE Killer Marketing E-book!", you could change it later on to "FREE Sizzling Marketing E-book!"

2 Lower the chances of negative word-of-mouth marketing. You'll always have customers who are dissatisfied. Try to please them as much as possible. You could give them a refund, discount, a free product, a coupon, a rebate, a compliment, etc. Just be polite and stay calm if they are angry or frustrated with your business.

3 Give people a deadline to order. Tell people if they order by Sept.15, 2002, they will get a discount or free bonuses. This will create an urgency so they don't put off buying. Another example, "Order before 8:00 p.m. US/EST and get a second product of your choice for free!"

4 Offer people a money-back guarantee. The longer the guarantee, the more effective it will be. It could be a 30-day, 60-day, 1 year, or lifetime guarantee. You could also offer them double or triple their money back or a set amount of money back, like $25. You could also allow them to keep the product if you can afford to do that, even if they ask for a refund.

5 Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repairs and they won't have to be without the product for a long period of time. If they have to send the product to you to get repaired, offer them free shipping.

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6 Publish testimonials on your ad copy. They will give your business credibility and you'll gain people’s trust. It's important to include the person's full name and location with the testimonial. For example, "Jon Goodhart, Auto Mechanic, Wooster, Ohio."

7 Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses.

8 Allow people to make money reselling the product or service. Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.

9 Offer free 24-hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc. If for some reason you can't offer this service, answer their questions and concerns as soon as possible. You could also let them know you received their message and you'll get back to them as soon as possible.

10 Provide free shipping with all orders. If you can't afford it, you could offer free shipping on orders over a specific dollar amount. You could also offer a rebate on their shipping costs. Most customers most probably won’t send in the rebate card unless it's a huge shipping cost, for example, $30 or more.

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11 Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.

12 Offer a buy-one, get-one-free deal. If you sell more than one product, this type of deal works great. People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’, etc.

13 Increase the number of visitors who revisit your web site by publishing a free course right on your site. Just release a new lesson once a week. You could even offer a live chat room class every week or a class published on autoresponder.

14 Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional. That also goes for broken links and slow loading graphics. People can find other web sites to visit with a click of a mouse. 15 Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower. Just type the message on your web site. You can highlight it with flashing, color or bigger text.

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16 Make the text on your web site exciting to read. You can use emotional words, descriptive adjectives, highlighted keywords, exclamation points, etc. You can also get your prospects excited by showing how much passion and excitement you have for your product or service.

17 Remember to reach out and touch your visitors offline. When your visitors give you offline contact information, use it to send them some non-selling greeting card by mail, a friendly phone call, a little gift, etc. This is actually pre-selling them back-end products because when you eventually try to sell them one, they will be more receptive to your offer.

18 Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site. You can find out critical things, like how people like navigating around your web site, if the design looks professional, etc.

19 Regularly check and resubmit your web site's search engine rankings. They can drop very quickly because of all the competition. Keep informed of new search engine strategies by visiting informative web sites, subscribing to related e-zines, buying search engine how-to e-books, etc.

20 Divide your product’s price over a period of time to make it sound less. Offer a payment plan, or show the per day price. For example, "Only 33 cents per day!" If it's an information product, you could divide it by the number of pages, tips, chapters, strategies or minutes/hours/days it took you to create it.

Covert Product Selling Principles PLR Ebook With Audio

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Chapter 1

1 Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program, using viral marketing or both. For example, you could start an affiliate program and give your affiliates customized e-books with their own affiliate links to give away.

2 Increase your ratio of visitors who purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc. For example, one week you could have your headline say, "How To Lose 5 Pounds In Two Days!" and the next week use, "Lose 5 Pounds In Only 48 Hours!" Just see which one pulls more orders per visitors.

3 Find out who are your strongest leads for buying your product by offering a free e-zine. The visitors who are very interested will subscribe to it. Once they have subscribed, you can sell them related products again and again. Just make sure your e-zine has enough original content to keep them interested.

4 Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them. You could give all the members graphic links to place on their home pages. This would increase your membership and business exposure.

5 Publish an e-zine for your employees. This could motivate them to do a better job or keep them advised on where your business is headed. For example, you could include articles about friendly customer service, being more productive, getting along with other employees, employee profiles, etc.

Chapter 2

6 Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business. For example, you could find someone complaining about your customer service, an employee, your web site design, product, etc. Then you'll know what to improve.

7 Attract people to link to your web site. You could offer them a discount on the products you sell or give them free items for linking. For example, you could say, "Get A Huge 30% Discount On Our E-book If You Agree To Link To Our Web Site For At Least One Month!”

8 Develop your own opt-in email list by giving your visitors a reason to give you their e-mail address. Allow them to sign up to free items and contests. Just get their permission to e-mail them again in the future for other things. For example, you could say, "Sign Up For Your Chance To Win A Color TV!"

9 Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc. There are many ways to get into the media, like launching a unusual product, donating a large amount to charity, holding big events, etc.

10 Give your business and products credibility by linking to web sites that have written positive stories about your business. You could link to them right in your product ad. For example, you could say, "Just See What (name) Magazine Is Saying About Our Newest E-book!"

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11 Give people a free subscription to your e-zine. Almost everyone is publishing an e-zine nowadays so it's important to give something extra with the free subscription. You could offer a weekly contest for new subscribers. For example, you could say, "Subscribe And Have A Chance To Win Our Latest Home Study Course!"

12 Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site. If your content is super original, you could use something like "Never Seen Before" in your titles.

13 Offer a free online directory. The directory could be full of interesting e-books, e-zines, web sites, etc. If people find your directory to be a valuable resource, they will visit it over and over again. You could also put your whole directory into e-book format and allow people to give it away.

14 Give your visitors a free e-book. You could also include your own ad in the e-book and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers’ permission to use their articles. They will just want you to publish their resource box too. 15 Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic. You could hold them weekly or monthly to get people to revisit your web site again and again.

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16 Give visitors a free entry into your contest or sweepstake. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results. For example, if your target audience is business owners, your prizes could be computers, business e-books, business services, etc.

17 Let visitors download free software. It could be freeware, shareware, demos, etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. You could also allow people to link to your free software directory so they could offer it to their own visitors.

18 Offer free online services or utilities from your web site. They could be search engine submitting, copywriting, proofreading, etc. The service or utility should be helpful to your target audience. For example, if your target audience is e-book pub- lishers, offer them a free e-book creation service.

19 Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this to be of huge value because consulting fees can be very expensive. You could also create a product by recording or saving the information you gave them and selling it to them as a handy reference.

20 Give your visitors a free membership to your online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.

Success Mindset PLR Ebook

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Introduction

We all dream of success. If you’re like most people, you’ve spent quite a bit of time thinking about what constitutes success, how you’ll achieve it, and how good you’ll feel when you’ve achieved your goals.

The part that can seem elusive is the middle part – getting from dreaming about what you want, to having it and enjoying it. It probably seems like some people get to the pinnacle of success easily. How can you be one of those people?

The secret is taking 5 key steps that will help you reach your goals and accomplish what you’ve set out to do. In this special report, I’ll walk you through each of those critical steps and explain what you need to do to get to where you want to be.

Let’s begin!

Step 1: Believe in Yourself
Being successful is as much about self-confidence as it is about anything else. People who constantly doubt themselves often can’t reach their goals because their negative thoughts act as saboteurs, preventing them from doing the things they want to do. That’s why the first step of the success mindset is believing in yourself.

Dealing with Naysayers and Self Doubt

When you set a goal, you may find that people in your life express doubts or dismiss your goal as unreasonable or unattainable. You may also hear a little voice in your head that says you can’t do what you want to do.

If you want to succeed, you’ve got to find a way to silence both the naysayers in your life and your negative inner critic. Listening to either can sabotage your best efforts and ensure you don’t achieve success.

With the naysayers, you’ve got three options:

Ignore them and let their negativity roll off your back
Talk to them and convince them not to be negative
Avoid their company

The right choice may vary from person to person. Sometimes, friends and family don’t realize they’re being negative. When that’s the case, a simple, “Hey, I’d appreciate it if you’d find a way to be positive about my goals” might do the trick.

Some people might be unwilling or unable to curb their negativity. When that’s the case, you’ll have to decide if you can ignore it or if you’re better off avoiding their company. Choose the option that’s right for you.

Avoiding the inner critic is more challenging because you carry it around with you. A good option is to reframe the negativity and imagine that instead of talking to yourself, you’re talking to a dear friend. You wouldn’t be rude or insensitive to a friend, so don’t treat yourself that way either!

Identifying Your Strengths

Believing in yourself is easier when you recognize your strengths. We’ve all got things we do well, so why not celebrate them?

You can cultivate a mindset of self-believe by making a list of the things you do best. Are you a great salesperson? An innovator? A team builder?

Write down your strongest traits and abilities and then turn them into affirmations. When you’re heading into a meeting or negotiation or planning session, read the list and remind yourself that you’re a terrific negotiator or a strong speaker. It’ll put a spring in your step and help you maintain a positive outlook.

Overcoming Fears and Negative Thoughts

The flipside of acknowledging your strengths is looking at your fears and negative thoughts and finding ways to overcome them. We’re all afraid of something. What sets us apart is how we handle those fears.

With negative thoughts, try reframing them as things you would say to a friend. You can even write out your negative thoughts and then rewrite them with a positive spin.

Fears are a little trickier. You’re going to need to face them. Look for ways to give yourself the tools you need to overcome your fears. For example, someone with a fear of public speaking might join Toastmasters to get critiques and encouragements from fellow members.
Building a Business Plan

Sometimes people fail due to a lack of planning. You’ll have a better chance of achieving your goals if you lay out a concrete plan for achieving them.

Writing a business plan takes time and effort. You’ll need to think about your specific goals and break them down into actionable steps. Decide what resources you’ll need and how you plan to get them, and create immediate, short-term, and long-term goals.

The benefit of writing a business plan is that it will:

Help you clarify your goals
Make it easier to tell if you’ve got a goal that’s too ambitious or not ambitious enough
Help you fine-tune your ideas
Serve as a template for approaching investors, partners, and others to talk about your business
It might be a lot of work, but the time you spend on your business plan will help you achieve a success mindset.

Getting Inspiration from Successful People

When you’re aiming for a lofty goal, it’s easy to get discouraged. It’s also easy to look at other successful people and tell yourself that you can’t do what they did – or that they were never where you are.

Time For Success PLR Ebook

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Introduction

So, you’re anxious to reach those goals you’ve set for yourself and your online business, but you quickly realize that there’s only so much time in the day. No matter how hard you try, you feel as though you’re always one step behind.

One thing becomes very clear: You need a plan.

No matter what business or industry you’re involved in, learning how to effectively manage your time is one of the most important skills that will set you on the path towards ongoing success.

Without a system designed to place a value on each hour you spend working on your business, you’ll find yourself frantically scrambling to meet deadlines, follow through on launches and prioritize what is most important to your business.

This special report was written for one purpose only: to help you get more done in less time by levelling up your productivity score quickly and easily.

The strategies contained in this guide are designed to help you learn to value your time, make informed decisions about the kind of work you’re focused on and ultimately, beat the clock.

Let’s begin. There’s no time to waste. ;)

Critical Shift

One of the reasons so many people seem to struggle to gain traction in their business is entirely due to the way they manage their daily activities.

This typically points to one major problem:

People are stuck in an employee mindset!

They’re so used to that 9-5 grind that they aren’t equipped to adopt an entrepreneurial mindset, which will help them make the transition so they can train themselves to focus on the most important tasks: prioritizing their time and assigning value to the time they spend building their business.

When you work for yourself, your time is more valuable than it has ever been. You’re no longer an employee, paid for each work day regardless of the outcome. If you aren’t ruthless with focusing on the most important tasks, you can easily fall behind or find yourself constantly treading water trying to stay afloat.

As an entrepreneur, you’re solely responsible for your business, so your ability to value your time and make every minute count will have a major impact on how successful you’ll be.

Fail to make this important shift in the way you spend your time, and you’ll always struggle to get to where you want to be.

Thankfully, it’s not all that difficult to break that cycle and transition your way of thinking from that of an employee to a boss. It starts with preparing yourself for the realities of being an entrepreneur.

This means you need to:

Set Realistic Goals. You must be honest about what you’re capable of getting done on any given day. Then you need to determine how many hours you’re willing to invest in your business and then assign those hours to specific projects.

Break tasks down into smaller, focused projects. Tim Ferris, author of “The 4-Hour Work Week”, refers to this as “chunking”. We’ll talk more about the importance of this in a bit because it’s a great way to boost your productivity and get more done in less time.

Cut out Distractions. Your work environment will change drastically from what you may be used to as an employee, and you need to optimize your workspace so that it’s supporting a focused, productive workflow.

Identify the Truth Behind Procrastination. This is one of the hardest things to acknowledge at times, especially if you’ve gotten into the habit of procrastinating for reasons you aren’t aware of.

We’ll talk more about this in an upcoming chapter because it deserves a section of its own. It’s that important.

Be Ruthless in Prioritizing. Does your email really need to stay open while you work so that all those notifications cause you to continuously check your inbox?

Cutting out distractions, as we just mentioned, plays a huge role in your ability to prioritize. Every hour needs to count and you’ll get a lot more done if you focus each segment of your time on only one task. No outside interference!

In the next chapter, we’ll take a closer look at how you can learn the chunking technique, which will immediately boost your daily output and keep you focused on meeting your goals.

Traveling Photographer PLR Ebook

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Getting Started as a Traveling Photographer

Imaging traveling to beautiful and exciting destinations all around the world, trying delicious food, meeting interesting people, and seeing some of the best views that nature has to offer. Imagine taking photos of everything you see and making money from the entire adventure. And imagine even getting paid to travel by the person who hires you to go there.

Maybe you take a few photos of your morning coffee and sunrise, next you video the locals in a special parade, then later you get invited to watch someone’s grandmother make mole - and sample the results, of course. Next week you’re going on a river cruise of the Amazon, and you’re already planning your great Alaska adventure.

The great thing is, it’s all paid for via your traveling photographer business. Due to amazing digital technology, it's entirely possible for one person to run a profitable and exciting traveling photography business these days. You just need to understand how it works, whether it’s for you, and how to make money. Let’s get started.

=> What Is Traveling Photography?

Basically, a traveling photographer’s job is to take photos and possibly a video that record the things that make an area unique, or they may instead be traveling for an event that they are contracted to photograph such as a game, graduation, or a wedding.

For example, on any given gig you’ll take pictures of various landscapes, the people, note how the culture is different, the customs that they have, and their unique history. You can depict all of this in your photography. Anyone who documents a local area or agrees to travel to a location-based photo shoot is a traveling photographer.

Travel Photography for Pros and Amateurs

The genre of traveling photography is popular with both amateur and professional alike, with much inspiration derived from magazines such as National Geographic with their photographers like Steve McCurry and Renan Ozturk. Steve McCurry’s most famous photo was made while reporting on the war in Afghanistan, and his photograph entitled "Afghan Girl" appeared on the cover of National Geographic in 1984.

You can travel and take pictures while traveling, or you can travel to a location to take pics of something specific like a religious ceremony or another event.

Wide Flexibility

Traveling photography can translate into many format styles of documentary photography. Most shooting will be under natural conditions with ambient lighting of a wide variety of indoor and outdoor subjects. Landscapes, people, culture, customs, fun and emotional events, and history are what the photographer frames as his or her subjects. On the commercial side, tourist attractions, hotels, resorts or anything to do with merchandising travel will often be the topics.

Requires Wide Range of Skills

Traveling photographers must possess a wide spectrum of photographic skills because of the wide variety of the subject matters, which likely encompasses not only portraits and landscapes but also wildlife, architectural, reporting and events. One day you may be taking pictures of mountain scenery and the next food at a five-star restaurant.

As a travel photographer, you need the necessary skills to photograph basically everything. Patience is essential as well as being well versed in the technical aspects of shutter speed, depth of field, and lighting.
Tourism - a Driving Force in Genre

Traveling photography has been popular with tourists ever since cameras were built for amateurs. The famous Kodak Brownie introduced the concept of the snapshot and was very portable. Now with the advent of smartphones, photography is more convenient than ever. Many tourist attractions today are placed in photogenic areas to entice the public to come and take pictures.

Clever Profit Generating Insights PLR Ebook With Audio

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Chapter 1

1 Keep people at your web site for as long as possible. Allow them to download free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors.

2 Anticipate any objections your visitors may have about your product’s offer. You must research your target audience's needs and wants. For example, your target audience may not like businesses that use free web site domains. Another example, they may not like to buy from web sites that don't accept offline checks.

3 Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you. For example, don't say, "You can make 1 million dollars in 2 days!" Another example, "You can fold paper at home and make up to $2000 a day!"

4 Pick a good name for your business and product. Your names should be memorable and describe the kind of product you're offering. Names that rhyme are easy to remember. If you're selling information products you may want the word "publisher" in your business name. You also don't want your name to have any offensive words or phrases in it.

5 Solve your customers’ complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they contact you faster, like by e-mail, phone, web message system, fax, instant message, cell phone, etc.

Chapter 2

6 Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service. You could give the free surprise gifts, survey your customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc.

7 Market yourself, as well as your product. You could write articles, e-books, do free consulting, do speaking engagements, etc. You could tell your prospects a little bit about your personal history too. You could tell them when you were born, where you grew up, tell them about your parents and other family members, etc.

8 Find new target audiences for your products or services. For example, if you're selling coffee to stores, try to sell it to coffee shops too. You should always be opening new profit streams for your business. Try to brainstorm new profit ideas at least once a week.

9 Use the phrase "invest in our product" instead of the words “buy” or “purchase”. This makes prospects feel they're investing in their future if they buy. You could also tell people how much others have got back from your product by publishing testimonials of people who have made money or reaped the benefits.

10 Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties". You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online.

Chapter 3

11 Use logos and slogans for your business. They make it easier for people to remember and identify your business. For example, how many times have you had a problem and the first thing that popped into your mind is some business’ logo or slogan. It's almost like an automatic reaction.

12 Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. For example, you could say, "Our product works fast!" Another example, "Our product comes with fast shipping options."

13 Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard- earned money buying your product. For example, you could say, "Our product comes with a 90-day money-back guarantee!" Another example would be, "Don't forget our product comes with a lifetime guarantee!"

14 Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable. For example, you could say, "This special edition will be limited to the first 500 who order!" Another example would be, "Order before (date) to get this limited version of our e-book!"

15 Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc. For example, you could say, "It's the easiest way to lose weight!" Another example would be, "It's easy to order - just click here and fill out your information!"

Chapter 4

16 Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof. For example, you could say, "Check the hundreds of testimonials we have received!" Another example would be, "All these testimonials below were given voluntarily without payment!"

17 Use the words "discount/sale" in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get-one-free offers, etc. For example, you could say, "Get a 50% rebate if you order before (date)!" Another example would be, "Order before our buy-one-get-one- free sale ends!"