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Using Instagram can be beneficial for all types of businesses. Whether you own a small hardware store or a high-end luxury boutique, Instagram is the perfect platform to help you market your products. This is because it provides your company with significant online exposure and appeals to your more visual audience, which leads to more sale conversions and profits.

Building on solid Instagram strategies helps to attract your targeted audience segments and increase your customer base. Small and medium sized businesses sometimes shy away from using Instagram; however, trends have shown that Instagram works. With more traditional marketing mediums becoming less compelling to younger audiences, it’s important to maintain a steady stream of new and/or young people to grow your business.

Some businesses believe that if you don’t have a visually appealing product to showcase Instagram is probably not worth the hassle but that is the farthest thing from the truth. Businesses that sell services and products can all benefit from Instagram. The key is to push your brand more often than your products in order to gain greater brand recognition and influence on Instagram.

In order to remain relevant in today's ultra-competitive consumer world, successful businesses should find a way to attract the attention of audiences who are now looking to social media entertainment and content networks by creating traction through both proprietary media channels and earned media worth of mouth recommendations.

Compelling content that drives audience engagement is key. Posting with Purpose and having high quality content can spark conversations and optimize engagement. Whether it’s an expertly photographed image or a series of videos, content creation is the backbone of successful Instagram Business accounts.

However, engaging content is not enough to keep up with the business trends on Instagram. To properly leverage your account, you will want to engage with your customers and audience often. This can be through giveaways, contests, targeted campaigns and other ideas.

Many businesses use Instagram instead of traditional advertisement space to make their followers aware of deals and sales they are hosting. It is also a powerful platform to capture leads and generate new revenue. In this guide we will go over all of the best practices of establishing your small business on Instagram.

Instagram is a very visual platform which is why compelling content is key to getting your followers to stop and actually read or view your post. There are many ways to do this, but the number one way is to always be authentic and genuine in your branding and message. What are you company’s core values? What is a catch phrase associated with your company? What demographics does your company primarily serve? These are just a few of the questions you will want to ask yourself when taking your brand online to Instagram. Many of these factors have already been established but your messaging needs to be tailored and curated for Instagram.

Generating Ideas for Posts

The best way to make sure you have Instagram content that resonates with your audience is to consistently post relevant content and plan it out. Some small businesses decide to hire a social media manager or social media planners that are already skilled in these areas. These specialists are creative and have experience in creating words and imagery for brands to generate leads and sales. If you are not in the position to hire a social media planner just yet, you can give it a go yourself. It may take some experimenting to learn what captions and posts work best for your audience, but it is totally achievable.

Pick a theme based on your business or industry and create a brand guide that includes your company’s logo, colors and fonts. Creating unique branding can ensure that whenever your content is seen, people know just by viewing a post that it belongs to your company or brand. It’s wise to learn and implement Canva, a simplified graphic design tool as it will come in handy to create visually engaging images and graphics.

The best way to optimize your Instagram feed and plan what to post is to consider a website that schedules your content out over time. Whether it’s two weeks or one month in advance, have an editorial calendar can be really beneficial and reduce the time spent to create posts.

There are thousands of social media management tools and schedulers for Instagram on the market so deciding which one works best is all up to you. You may decide to start with one platform and then change direction based on new needs and that is perfectly okay. Platforms such as Buffer, Hootsuite, Plann, and Later are some of the more popular options on the market today. These apps will help you visually layout your content and help generate ideas of clever things for you to post. What to post:

The type of business you have will dictate what you post. Research the competition and likeminded businesses to see what they’re posting and the hashtags that they are using to drive engagement. Use this as inspiration for what your content should like. What other businesses are in your industry or niche that are performing very well on Instagram?

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Introduction

Arthritis is a condition that can cause a plethora of symptoms, including deterioration of muscles and joints, a reduction of use in your main joints, and of course, severe pain.

Some cases of arthritis, like rheumatoid, can affect the immune system as well. There are constant and active studies on the conditions and your doctor knows the best treatment options for your specific situation.

Fortunately, on top of the modern medical treatment of arthritis, there are a few different things you can do daily to reduce and relieve the symptoms. Some studies have even shown that some of these all-natural treatments can even diminish symptoms of different types of arthritis!

In the following report, we will discuss 10 of the most widely used, all-natural forms of treatment for your arthritis symptoms. Most of the following treatments can even be done in the comfort of your own home, and can be combined with current medical treatments you may be receiving.

Hopefully, with implementation you can begin to live a healthier and more pain-free life with arthritis.

Let’s begin!

Important Note: It’s important that you seek the advice and approval from your health care provider prior to making any drastic changes to your diet, exercise, or supplement intake.

Tip #1: Regular Exercise

Exercise is vital to keeping those joints and muscles elongated, warmed up, and moving. Make sure to always discuss your weight and exercise routine with your physician before following any workout plan.

Keep in mind that exercise doesn’t have to mean 7 days at the gym pumping iron and running on treadmills. Regular movement, whether it’s walking around your home or participating in aerobic classes at your gym, does wonders for arthritic pain.

In the past, it was thought that exercise made arthritis pain worse, but this has been shown to, not only be untrue, but quite the opposite. Daily workouts help to build and maintain a strong and healthy cardiovascular and muscular system.

Beyond the strengthening and stretching you get from exercise, maintaining a healthy weight contributes in many other ways as well, such as reducing the strain on muscles and joints. If you are overweight, it is important that you set goals with your physician to reach your optimal healthy weight and that you set yourself up for long-term success, rather than short-term results.

Laura Robbins, Senior Vice President of Education and Academic Affairs at the Hospital for Special Surgery in New York, says that for every pound you lose, you reduce the pressure on your knees by four pounds.

In fact, Roy Altman, MD, Professor of Medicine at the University of California, has seen symptoms of arthritis completely disappear from patients that have lost ten to twenty pounds of excess weight.

Along with the symptoms of arthritis, you will be improving your overall mental and physical well-being, helping to control other ailments your body may face as you age. A strong heart and a strong mind can do wonders for pain management!

Tip #2: Hot & Cold Treatments

One of the main natural treatments for arthritis include hot and cold treatments. There are several different types of arthritis so make sure to ask your doctor which will be better for your specific symptoms.

Cold Therapy helps to reduce joint swelling and inflammation. This type of treatment is most often recommended to rheumatoid arthritis sufferers, but can help others as well.

You can alternate hot and cold treatments as needed but always monitor how your skin reacts and adjust or discontinue as needed.

Cold treatments should be limited to 20-minute sessions. Here are several cold treatments used:

Use a cloth covered bag of ice applied to the painful area.
Submerge the joint in an ice bath.
NOTE: Check with a physician before submerging, especially if it is a large area of the body.
Simple cold packs kept in fridge or freezer, applied when needed.

Heat therapy is often good for all other types of arthritis, as well as, in conjunction with cold treatments. The heat relaxes your muscles and helps blood flow to the affected area.

Heat treatments should be monitored and adjusted depending upon your body's reaction.

Here are several heat treatments widely used by arthritis sufferers:

Start your day with a hot bath or shower to get your blood flowing and joints relaxed.
A warm paraffin wax to affected joints. (This can often be done by a professional to monitor wax temperature.)
Apply a heating pad, heat pack, or other warm heat source to the affected joints.

Always make sure, when using heat therapy, to maintain a comfortable level of heat.

Hot tubs are also excellent ways to cover larger areas of the body, but always check with your physician first as they can be dangerous for those with certain health conditions.

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Introduction

If you’re looking to maximize exposure and profits while consistently working towards acquiring new customers, there is no better way than with referral marketing.

Referral marketing is all about encouraging people in your niche to share your products and services. This can include customers, influencers and thought leaders in your market.

Ultimately, there is no easier way to better position your brand and leverage your existing customer base than to design a referral system that actively encourages sharing.

There are many ways to create a referral system for your business. You could choose to compensate referrals based on a specific cash value, credit towards purchases made on your shop, or other incentive-based offers that motivate people to share your products and services amongst their own inner circles.

The problem is, many people don’t spend enough time analyzing what is currently working in their market so they can design a referral program around what is likely to move the needle.

Worse, many businesses overlook referral marketing altogether and do little more than set up a basic affiliate program and hope it will help them expand their outreach.

Build it and they will come simply doesn’t work when it comes to creating a successful referral program. The key is to analyze your market so that your platform will attract the right customers.

While a basic affiliate program is a great asset to your business and can help elevate your platform and broaden your outreach, it’s only the beginning. There are many other ways to utilize the power of referral marketing and that’s what this special report is all about.

I’ll show you how to connect with your most loyal customers so you can motivate them to spread the word about your business, while setting yourself up for long-term success.

Are you ready to maximize your profits and level-up your game with referral marketing?

Let’s begin!

Become Share-Worthy

When it comes to taking advantage of the power of referral marketing, it all begins with ensuring your business is share-worthy.

The goal is to persuade existing customers, thought leaders and influencers to promote your products and recommend them to others. So, the better you structure your business to appeal to your target audience, and the more excited you get people, the easier it will be to launch your referral program.

Think about it: if your products and services don’t include a clear brand message that tells a potential customer exactly how they benefit from purchasing from you, chances are your affiliates will have to do way too much work to get the sale.

Remember, it’s not their job to persuade a prospect into making a purchase – it’s yours.

The key is to get your customers excited about your message so that they are motivated to spread the word. You can do this several ways, including through monetized campaigns (affiliate programs, rewards or other incentives), and of course, by creating a product that stands out in the market, is in-demand, and solves a specific problem.

Regardless of your strategy, you need to make sure that you focus on highlighting the benefits of your product or service. You’ll want to spend time working on a killer sales page while fine-tuning your shop or business landing page so that it offers a positive user experience.

Simplicity is key! You want potential customers to land on your page and get excited about what you have to offer. At the same time, your referral program should follow this same format.

And above all else, making sure that your customers are happy and that they feel you are a quality provider is essential in generating new business and persuading others that you’re worth recommending to their friends, family or colleagues.

Focus on over-delivering and exceeding expectations!

According to recent surveys and statistics, 62% of people do a thorough internet search before buying a product. They want to see what actual customers have to say about a company before handing over their money.

In addition to reading ratings and reviews, 90% of buyers rely on brand recommendations from people they know. Just think about the last time you made a big-ticket purchase. You probably asked around to see what people recommended, right?

At the very least, you likely spent some time reading through reviews and feedback left by people who had already purchased the product you’re considering. So, it’s important to make sure that if someone searches for your product or service, all they see are glowing testimonials and positive feedback. You do this by over-delivering and providing the best user experience possible.

With every customer transaction, you want to encourage them to share your product with others, either directly or indirectly through their social media platforms and outreach.

Here are a few ways to get started:

Customers always appreciate a discount, or you can even give them a gift just for providing their feedback.

For those who are more interested in boosting their internet clout, offer to do a shout-out to their social media page in return for a testimonial or share.

A testimonial-style video created by satisfied customers can become instrumental in convincing new customers to take a chance on your products or services.

Take time to share positive feedback you receive on both your business website and social media accounts. Give potential customers as much opportunity as possible to see how customers are responding to your services.

Word of mouth might be the most important part of your marketing since 75% of people have little faith in traditional advertisements. Genuine endorsements from people they know or respect will go the distance.

After each transaction, find a polite and non-intrusive way to ask customers to tell their friends and family about their buying experience. On average, people are four times more likely to do business with you if they were referred by a friend!

Network with Influencers

Social media influencers and thought leaders are, without a doubt, incredibly valuable partners when it comes to helping you reach new customers.

Influencers are people on social media with a strong following. Their followers rely on them for advice on what products they should and shouldn’t buy. Many of these influencers do this as a full-time job.

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Did you know that sleeping at least eight hours a night decreases the risks of obesity, cardiovascular disease, and type II diabetes? Good quality sleep is an essential component of your good health. Sadly, it’s also one of the last things most of us think about when trying to increase productivity.

However, just like eating right, staying hydrated, and exercising moderately, getting a better night’s sleep should be one of the first improvements you make to create a healthy and productive lifestyle for yourself.

A better night’s sleep will also help you reduce stress, improve your memory, and boost your mood – in addition to all the physical health benefits. When you think about it, the idea of losing weight, being healthier, and reducing stress just by sleeping better at night sounds like science fiction. But it’s not. Let’s learn more about how you can get a better night’s sleep so that you can get all these benefits.

How Much Sleep Do We Really Need?

You’ll see a lot of people claim that they don’t need much sleep. However, the truth is most of us need a lot more than we get. There are a few lucky people who, due to their genetics and a rare gene mutation, can function normally on just six hours of sleep each night.

But, six hours is still a good chunk of sleeping for many people today due to the high demands on time. Let’s explore more about how much sleep you really need each night and then learn how to ensure you get it.

Sleep Seven to Nine Hours Each Night

When it comes to getting enough sleep, while it does vary slightly for different people, most of us (as adults) need between seven and nine hours of sleep each night. The only way to be sure that you’re getting enough sleep for yourself is to experiment, but start with the longest period – not the shortest.

Sleep Quality Matters Too

Technically, a person getting enough sleep each night should be able to fall asleep within about 20 minutes without any issues and wake up within 20 minutes when the alarm goes off without much of a struggle. Then, you should be able to get through your day with enough energy to be as productive as you need to be.

About Segmented Sleep

Some people have experimented with the idea of sleeping in two chunks instead of one long night. This idea has come about mostly because many of us have lifestyles that aren’t conducive to sleeping nine hours a night, and history shows that two sleeping shifts were common in some households in the past.

During the most extended sleeping, prehistoric people would visit friends, have sex, pray, and do other calming activities during the sleep break. Not much can be done without sunlight, so nothing too active. Then after a couple of hours, they would go back to sleep until sunrise.

The main thing to understand about that past is that we did not have electricity then, and therefore night-time was longer due to not having artificial lighting. With this standard, they were often really sleeping about ten hours a night, in two approximately five-hour shifts. Additionally, people did not have regular jobs like they do now and instead lived off the land, and their time was used differently.

This method of sleeping can work for people who don’t need or want to live in the daily schedule that exists for most people who have typical day jobs and a normal nightlife. So, if you have an open schedule, it can work for you. Aim for two five-hour shifts, which should result in at least the seven to nine hours of sleep you need each 24 hours.

The main thing to do is to figure out what works best for your lifestyle. More than likely, due to how people live today, it’s easier for you to stick to a regular night-time sleeping schedule and daytime working schedule.

However, don’t force it; if you try something and after a couple months, you’re not experiencing the good health and energy you hoped, try something new. Regardless of when you sleep, getting your sleep environment right is the ultimate way to ensure you can get the quality sleep you need.

Getting Your Sleep Environment Right

No matter what time you plan to sleep, creating an environment conducive to sleep is essential. You really do need to ensure that wherever you sleep is the right temperature, is comfortable to sleep in, and makes you want to sleep. That really does mostly start with your mattress.

Get the Right Bed and Mattress

Choosing the right mattress to sleep on requires that you know your budget, your sleep position, and understand your own physical conditions that may interfere with your ability to sleep.

Know the Type of Mattresses You Like – If you like a bed with some bounce to it, you’ll need to choose an innerspring mattress, while if you like a firm mattress, you’ll want to choose memory foam. If you like something that offers both, you can choose an innerspring mattress with a memory foam topper. Some mattresses are filled with air, like the Sleep Number bed made famous by night-time commercials and the bionic woman; this allows you to control the firmness of the mattress along with your partner.

Know Your Sleeping Style – Believe it or not, the position you like to sleep in matters in terms of the type of mattress and pillows you buy. For example, if you want to sleep on your side, you may need an innerspring over a foam mattress because it may lessen the pressure points you feel on your hips and shoulders. If you sleep on your tummy, you will need a firmer mattress too, because you don’t want to suffocate inside a soft memory foam option.

Sleeping Temperature – If you tend to be a hot sleeper, it’s essential to be mindful of this when choosing a mattress. Many memory foam mattresses have a reputation of warming up quite a bit and causing people who are hot sleepers to be even hotter. If you really want a memory foam but you’re a hot sleeper, find one of the newer “cooling” options.

Dealing with Allergies -- If you have allergies to dust, pets, or the environment, finding a mattress that doesn’t add to it is very helpful. Memory foam is antimicrobial, as well as resistant to dust mites and mold. Innerspring mattresses will need to be covered with an allergy-resistant cover to help avoid the same problems. If you do have sensitivities, you’ll also want to check whether your choice is certified regarding different materials.

Don’t choose something as important as a mattress on the spur of the moment. Give it a lot of thought and go to real stores to try out a mattress before ordering. Try to purchase mattresses that offer a long return option so that you don’t waste your money. A good mattress should last between five and ten years.

Set the Room Temperature Colder

This is one of the more difficult parts to control because it will affect your budget, and it really depends on what type of home you live in. But, the ideal temperature for most people to sleep is about 60 to 67 degrees Fahrenheit.

Introduction

One of the best things you can do to expand your business is to start a YouTube channel. It’s the most popular video-streaming service boasting massive online traffic, and constant streaming services – and ultimately, it will maximize exposure and help your brand become recognized within your market.

And it’s the second most-visited website on the Internet with nearly 2 billion monthly users logging on to watch videos every day.

So clearly it’s a great way to connect with your audience and keep them engaged for longer periods of time, while encouraging repeat traffic and views.

For any business owner, it only makes sense to use this as a marketing tool to better position yourself in your market. If you don’t, it’s a pretty safe bet that you’re leaving a great deal of exposure on the table. And if your competitors are working hard to create attention-grabbing content for their channels, then you’ll find it even more of a struggle to persuade your market that you have more to offer.

Unfortunately, a lot of people struggle to set up their channels. They find the learning curve too steep, or they believe that the investment of time and money may not pay off and chalk it up to a risk not worth taking.

After all, building a channel does take time and effort. Not only do you need to research the kind of content that is likely to attract attention (and become “sticky), but you have to be consistent with creating fresh content and engaging with your audience.

Still, regardless of the fact that creating a stand out channel takes time, there is no mistaking just how powerful YouTube is as a marketing vehicle that can carry your message wider and deeper into your market than nearly any other social platform.

And if you’re unsure about how to get started while minimizing the learning curve, then keep reading because this special report was designed just for you.

I’ll walk you through the ins and outs of YouTube, the best times to upload videos, and even how to make sure you attract the most people to your channel.

There’s a lot of information out there about how to get started with YouTube. It can be overwhelming, so I’ve done my best to condense some of the most important tips in a way that is easy to follow. That way you’re equipped with the basic knowledge you need to create your own channel.

Then, you can continue learning about YouTube including advanced optimization and marketing strategies later, once you have hands-on experience building and managing your channel.

So, don’t complicate the process and try to learn everything about marketing on YouTube at once.

Take your time and focus on the basics: building a channel based on market research so you know what kind of content is in demand. Then optimize and expand!

One important thing to keep in mind is that you’ll need to treat your YouTube channel as an extension of your business, not as just another social media platform. Building a successful YouTube channel takes time and effort and above all else, consistency.

That’s the only way you will be able to gain traction and take your channel to the level you want.

Are you ready to get started?

Let’s begin!

Tip #1: Have a Clear Vision

One of the most important things you can do is to develop a clear vision and strategy for your channel long before you begin to create content.

You want your channel to appeal to a specific audience so that you’re able to connect with your core market. You also want visitors to immediately understand what you have to offer and that your content appeals to their interests.

This is how you connect to your audience and quickly build a large following on YouTube. All of your content should be unique, highly targeted and relevant to the products and services you are offering.

This requires careful content planning. You’ve probably already decided on a general focus for your channel, but now it’s time to dig a bit deeper and create a content plan that will help you stay on track while ensuring that your channel is focused on what your audience wants most.

The key to YouTube is being consistent in terms of the type of content you offer as well as uploading fresh, unique content on a regular basis. Creating a content plan helps you stick to that overall theme.

Tip #2: Create an Attention-Grabbing Description

Believe it or not, a lot of new YouTube channels often overlook the importance of a highly-optimized channel description.

This is the first thing that people often see and if someone is interested in subscribing to your channel, chances are, they’re going to read your description to determine whether it’s something worthy and relevant to what they are most interested in.

Therefore, creating a well-written, keyword optimized, informative channel description is imperative to the success of your YouTube channel. Potential subscribers will find this when they click on your “About” tab.

To begin creating your channel description, click the "Edit" button within your admin panel, and then fill out the “About” section. Use this opportunity to inform viewers about the type of content you offer. Include links to your website or landing page so you can convert that viewer into a mailing list subscriber as well as a channel one!

You’ll want to include 1-2 primary keywords that clearly describe your content. Use them in both video descriptions and titles as well. It’s been proven that YouTube places a great deal of importance on the content found on your About Page so you want to make sure you use this space wisely.

There are also places to link your other social media accounts for your business, such as Facebook, Instagram, and Twitter, so be sure to fill them out if they’re applicable, as this is a great opportunity to gain followers on other social media platforms and create a flow of traffic to all your accounts.

If your channel will offer a weekly podcast, then be sure to include the link and content schedule in your "About" section along with a relevant hashtag for your podcast.

Use YouTube as a spring board to generate and control traffic flow to other avenues of your business. It’s one of the easiest ways to position yourself in your market and build a loyal following.

Once you’ve created a handful of videos, you can also create a playlist that is linked and featured in your About section. This is great for the times where you are offering longer videos on external channels like Twitch.

You can upload a portion of the full video to YouTube and then funnel traffic to the full video on another site where perhaps you’re able to monetize.

At the end of your about section, you’ll want to include something to encourage viewers to interact with your videos – essentially, a call to action.

Videos with a high level of interaction tell potential subscribers that what you produce is good, binge-worthy content, and keeps people engaged instead of clicking on something else and moving on.