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Introduction

Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.

Think about that, over 1.3 billion people using the same website day

after day. On top of this, it continues to grow.

Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.

Of all Americans, 79% use Facebook at some level or another.

If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage.

Among US residents, 53% reportedly use Facebook several times a day.

In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.

The point is, Facebook is a massive traffic monster. You really cannot afford to miss out on Facebook and its marketing potential.

If this wasn't impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission.

When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn't become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

It's as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right?

Well, this extends across the board. That's right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook.

This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.

As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I've got some bad news to report. Too many businesses still fail to fully leverage Facebook.

This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.

Chapter 01 - Facebook Marketing – Mistakes to Avoid

There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.

It's a good idea, if you want to save a

lot of time, effort and money at this point, to become aware of these mistakes.

This will decrease the likelihood that you will probably commit these same errors.

Starting Off Paid Campaigns with a Bang

Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign.

Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.

Starting a Paid Campaign with an Immature Page

If your page is very new or there's really not that much engagement yet, you might want to hold off on a paid campaign. You simply don't have enough target audience profiling information to base a successful paid campaign on.

Using Mass Content Posters with Discovery Tools

Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.

Don't do that. You're not doing your brand any favors when you do that. All you're really doing is you're spamming.

It’s only a matter of time until you get banned!

Promoting Direct Affiliate Links or Direct Sales Page Links

There's an old saying, "You can lead a horse to water, but you can't make it drink." By the same token, you can get a lot of people on Facebook to click on your links, but don't expect them to convert once they go to that affiliate sales page or your own direct sales page.

Why won’t people buy? After all, they did

click on your ad, right? Answer: they haven't been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake.

Whatever the case, you still did not get a sale!

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Introduction

If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.

An authority can:

Persuade visitors into becoming lifelong customers.
Easily convert traffic into buyers.
Maximize their income quickly.
Expand into new markets easily.
Build a brand and audience in any market.

The first step in your journey to positioning yourself as an authority in your niche is to ask yourself two important questions:

Who are you?
What do you have to offer?

Seems like two rather easy questions, right?

Yet answering them carefully and thoughtfully will go the distance in helping you find the best entry point into your niche so you can truly connect with your target audience.

Because ultimately, all people are about is “what is in it for them?”

They need to know how you plan to help them, what you bring to the table and how you will solve their problems.

Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.

Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.

Note that I didn’t say “specific markets or niches”, I said topic.

That’s because it’s always best to position yourself so that people identify you as an authority on a very specific topic or category rather than the market as a whole.

For example, rather than trying to establish yourself as the authority of all things related to blogging, positioning yourself as someone who is known for teaching people how to drive traffic to blogs, allows you to connect to a specific audience.

This will make your marketing campaigns far more effective and targeted than when casting a wider net.

Of course you can always expand your focus later on so you can reach additional markets and cater to a larger crowd, but when just starting out, it will be a lot easier to position yourself as an authority if you focus on one specific segment of your market, rather than the market as a whole.

Trust me, it’ll cut down on a lot of research, trial and error and testing as well because you’ll be able to spend the majority of your time researching that one specific segment of a market and learning everything you need to know about it.

So, begin by taking some time to decide what area of your niche you’ll venture into. Then you’ll be able to study that segment of the market thoroughly, create a plan of action and execute quickly.

In the following report, I’ll share some of my best tips and strategies to gaining the upper hand in your market by positioning yourself as an authority.

Let’s begin!

Know Your Audience

Sounds obvious, right?

You need to know WHO you your audience really is and HOW you can help them.

In fact, knowing your audience is one of the most important things you can do when trying to establish yourself as an authority in your market.

This goes beyond just creating a quick overview of your average customer. Instead, spend time on the same websites, in the same circles and on the same platforms that they do.

Get to know the top, burning questions in your market. Find out what makes people tick, what they are responsive to, and what their triggers are. This will go the distance in later helping you create laser-targeted, effective marketing campaigns that will resonate with your core audience.

Always put yourself in your customers’ shoes. They don’t care about your personal goals – they care only about themselves and their needs - and above all else, how you will help them solve a problem.

Read that again: you’re the only one who truly cares about your business growth. Everyone else just cares about how your business can personally help them.

This means that your focus should always be on identifying key areas in your market where people are struggling.

Then you can use that information in many different areas of your business, such as: coming up with customized products and services that fill that need, developing a USP (Unique Selling Proposition) that offers a promise to solve that problem and creating marketing campaigns that trigger your audience into taking action.

Thorough market research is the key to success when it comes to gaining the advantage of becoming an authority.

Those who overlook the importance of truly understanding their audience even before they create a business plan or launch a marketing campaign will quickly discover just how difficult it is to gain traction.

In fact, without knowing your audience, you’re venturing into a market blindfolded with little chance of success.

On the flip side, putting time and effort into researching your market and connecting with your core audience early on, will make all the difference in your ability to create in-demand products and services that are a no-brainer for your customer base.

You’ll be able to stand out from the crowd, position yourself as an expert and easily convince people to give your brand and business a chance.

And your marketing campaigns will be far more successful and ultimately, cost you less in terms of time spent tweaking and split-testing campaigns. Because you’ll know what makes people tick.

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Introduction

Committing to a regular exercise regimen is often easier said than done. It takes discipline, focus and time – and if you’re planning to join a gym, it can cost you an arm and a leg every single month.

But does it have to?

The truth is, you don’t have to spend a fortune on gym memberships or fitness classes. With the tips and strategies featured inside of this special report, you’ll be able to achieve the exact same results at home at a low-to-no cost!

Regular exercise, particularly as you get older, is an important component to living your best, most active and healthiest life.

Even if you suffer from limited mobility, your body needs to move and your muscles need to stretch in order to feel at your best.

Further, your brain will benefit from the activity and increased blood supply as will your overall mental health. You’ll be healthier and more energetic with a regular exercise program, even one done entirely from home.

In fact, incorporating regular fitness into your daily life is often easier when you focus on a home exercise routine. Since you don’t have to leave the house in order to complete your daily fitness goals, there will be fewer distractions and even less excuses! ;)

Are you ready to get started?

Here’s how you can set up a scheduled home workout program in your own home gym without spending thousands of dollars. In fact, we’ve found nine different pieces of equipment you can get for next to nothing, that will serve you just the same as those expensive machines at the gym.

Let’s begin!

Use The Power of Resistance

Resistance Bands. Anyone – at any fitness level – can use resistance bands to improve their workout. They don’t put the same sort of stress on your joints that weights or kettlebells do, while still providing a challenging workout.

They’re also great for targeting smaller muscles you don’t ordinarily pay much attention to, like the smaller muscles in your hips that stabilize your quads.

Resistance bands are basically giant rubber bands that give you tension, making your muscles work against one another to strengthen them. They’re small and lightweight, easy to pack and carry around, and come in a variety of styles (looped, non-looped, with or without handles).

They’re also really inexpensive – you can usually pick up a set for around twenty dollars, depending on the brand and where you shop. You can buy resistance bands on Amazon, of course, but also at retailers like Kohls, Target, and Walmart.

With resistance training, the key is to do multiple reps with a rest between, then repeat the set about three times. You’re not trying to bulk up – you’re strengthening muscles and tendons that might not get a good workout otherwise.

You can hook a band to a stationary object, like a stair railing, or simply use your body to anchor it (such as standing on the band). You should be working out three to five times a week for about half an hour. Don’t expect massive results with resistance bands – the goal is to strengthen the muscles and tendons, not to bulk up.

Here are a couple of easy exercises for you to try at home:

Bicep Curl – Stand up with both feet on the resistance band. Your feet should be spread to shoulder width. Hold one end of the band in each hand with your arms straight out to the front, palms facing forward. Slowly curl your hands up towards your shoulders, bending your elbows and squeezing your biceps muscles.

Keep your elbows tight to the sides of your body so your biceps do the work. Then slowly lower your hands back down to the starting position. This is one repetition.

Try to keep your reps rhythmic and slow so your biceps feel the tension at all times. Do twelve to fifteen reps and repeat three times.

Single-Arm Triceps Extension – Stand with one foot slightly in front of the other and foot further back. Loop a resistance band beneath your back foot and take hold of the other end in front of your body with the opposite hand.

Reach back over your shoulder with the other hand and grab the free end of the loop (you may need someone to hand it to you). Hold this behind your head by your neck.

Your elbow should be pointed towards the ceiling. This is your starting position. Slowly extend your upper hand towards the ceiling until your elbow is straight. Then lower it back to the starting position.

This is one repetition. Do twelve to fifteen reps on one arm, then repeat with the other arm. Repeat entire set three times.

Weight Training

If you’d like to work out with weights like dumbbells or barbells from the comfort of your own home, you don’t have to spend a fortune to get the equipment you need.

You can even purchase a good used set of weights for about half the price of a new one, and since free weights are easily stored, you won’t have to worry about having to make room for a full weight bench.

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Live demos or demonstration videos are as simple as they sound but can be complicated to master. They are live demonstrations of a product or service you or a company provides. It provides an opportunity to showcase exactly how a product or service works, or can solve a problem for someone else.

Live demos can easily be the reason why some companies are beyond successful and others are not. Remember, the primary purpose of hosting live product demonstrations is to close a sale and, in turn, generate more revenue for the company or you.

A live demo funnel can help to achieve more qualified sales and leads. This is because you are showing the potential customer more than just words. People love to see proof and feel more comfortable purchasing if they see it. Just like the common phrase goes, "seeing is believing," and live demos do just that.

Why Bother Creating Live Demos?

Even if the product may seem straightforward to you, it is always a good idea to create live demos that properly showcase and demonstrate your product or service. A correctly done live demo is informative, educational, and also memorable. While live events may seem like a lot of work, these events provide loads of benefits.

These benefits include:

Increased Audience Relationships – Live demos give you a chance to engage with your audience in a way that other content can't accomplish. It's your chance to demonstrate why your product is the best and can help solve a problem your audience may be having. You get to engage and educate your audience at the same time by answering any questions they may have and by showing them how to use the product correctly.

Increased Sales – Successful live demos generate more sales. This is because live demos provide the opportunity to show possible customers exactly why they need your product. If you can successfully show people how your product solves their problem, you will generate more sales. You can't expect people to know your product can help without showing them first.

Increased Product Reliability, Proof, and Trust – Live demos show your audience that your product works and performs the way you promised it would. Having someone else demonstrate the product goes even further to gain their trust. If anyone can use your product as you say they can, people will believe you. That's because any business can easily claim it is the best product or service, but real physical and tangible proof is what people need to make the sale.

Enhanced Marketing Material – Visual content is what everybody craves these days, and recording your live product demos is yet another great way to share and market your products. They can be repurposed into YouTube videos or even Facebook Ads. They also provide an excellent resource for your sales team to share with potential customers over and over again without having to rely solely on verbal communication. Again, customers love seeing the proof and live demos is precisely how you achieve this.

As you can see, live demos generate benefits that can't be ignored or overlooked. The more you can engage, educate, and increase trust within your audience, the more successful you will be. With these benefits, any company that chooses not to do live demos must have even better reasons or are missing the mark.

Which Products and Services Work Best for Live Demos?

Live demos can work for just about any product or service-based company. Even restaurants, consulting firms, brick-n-mortar stores, and more can benefit from adding live demonstration videos to their marketing plan.

This is because people love visual content and seeing products or services in action before they buy them. They want to see that what you are telling them is true. Even better, they want to see other people with the same problem use it and see how it benefits them. The only way live demonstrations wouldn't benefit your company is if your audience rarely uses the internet or technology.

Consulting firms can benefit by going live on a social media platform to explain how they solve typical customers' problems or how their customers are currently benefiting from their services.

However, if customers are typically older or dislike using technology, it is unlikely to benefit you. In other words, like everything you need to do, success with live events has more to do with your audience than your product or service itself.

While any company can benefit from live demos, the following types work best:

E-Commerce – E-commerce businesses don't have the same "drive by traffic" opportunities that brick-n-mortar companies can rely on. E-commerce companies are parked on the internet and require a search engine and specific keywords to find their business or products. Live demos showcasing and educating people on their products is a great way to get their business known and shown worldwide.

Software – Software companies cannot rely on or be successful without live demos these days. Most software companies also offer free trial offers so customers can get a hands-on approach. The majority of software applications are too tricky to explain and sample using words, and many would get bored or get confused before they finished reading it.

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Introduction

If you’ve been looking for ways of generating passive income, this special report will provide you with many different options. Some of the opportunities will require start-up capital while other options will only require your time and effort.

Whether you want to be able to free yourself from the daily grind and still generate a full-time income, or you just want more time to spend with friends and family or perhaps traveling the world, passive income is the key!

Passive Income is any income that requires little or no ongoing work to maintain. Ideally, your passive income businesses will require absolutely no work to maintain, but occasionally you can increase your income by expanding on your passive income channels, or by combining more than one.

You can always outsource these tasks and eliminate them from your own schedule as well.

In this special report, we’ll discuss the top tips and strategies for creating streams of passive income so you can enjoy true financial freedom.

Let’s begin!

Sell Your Knowledge

One popular passive income stream that doesn’t require a lot of start-up capital is selling your knowledge in the form of a book (digital or physical), or through an online course or training program.

Some of the best types of digital content are “how-to” books that teach people specific skills that improve their lives somehow.

In addition, it’s very easy to self-publish a book with the Amazon KDP platform. No longer do you have to try to land a publishing contract! You can simply create a free Amazon Publishers account and upload your manuscript.

Visit https://kdp.amazon.com to get started.

Tips: Be sure you price your book at $3.99 or higher so Amazon will give you a 70% return. You’ll need a professionally designed cover, as well.

Check out https://www.Upwork.com for affordable cover designers. You can also outsource editing, proofreading or outsource the entire book!

Creating a course will take a bit more time. You’ll want to invest in a professional microphone and you’ll need a room where you won’t be interrupted by outside noise while you’re recording your lessons.

There are many different microphones on Amazon that will help you create clear, pitch-perfect audio files, but our favorite is the Blue Yeti. It runs for around $100 and is one of the best microphones you’ll find at this price point.

Tip: You should also consider grabbing a pop filter that will help block out background noise when you’re recording.

Screen Recording Software:

When it comes to screen recorders, I highly recommend ScreenFlow if you’re a Mac user. You’ll be able to create high-quality videos in a matter of minutes using this one tool.

Link: https://www.telestream.net/screenflow/

If you’re on a PC, check out Camtasia available here: https://camtasia-studio.en.softonic.com/

In addition, you can either create a “talking head” video course or use a slideshow with a voiceover. We’ve seen both types of courses work well.

You’ll need a good platform to host your course and process payments. There are many to choose from, but the most popular ones are:

https://www.Teachable.com
https://www.Udemy.com
https://www.thinkific.com
https://kajabi.com/pricing
https://www.podia.com/pricing

When choosing the topic for your online course, consider:

What are you most passionate about?
What do you enjoy doing when you have free time?
What skills have you learned over the past year?

Remember, everyone is an expert at something!

There’s no risk with this stream of passive income. It will take time, but once your content is created you’ll be able to generate passive income from new customers’ day after day without having to update the course material very often.
Property Rentals

Rental properties are a proven method for generating passive income, but it comes with some definite risks. John H. Graves, a Los Angeles Fiduciary, recommends that you determine three things before getting started:

How much return do you want from your investment?

What total costs and expenses will you incur from this investment?

What financial risks are you running with this investment?

In addition, this is one of the passive income streams that does require periodic injections of cash for upkeep of the property. You need to be realistic with your expected returns, as well.

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Introduction

When it comes to birds domesticated and kept for their eggs, meat, or feathers, no poultry is more popular worldwide than the chicken.

In fact, there are about eight chickens for every human being on the planet, with more than 60 billion chickens raised annually.

Smaller than the vast majority of other commonplace livestock like cattle, pigs, or sheep, chickens are generally considered to be both the easiest working animals to upkeep and the most efficient producers per square foot.

As communities become increasingly reliant on local restaurants and grocery stores for their food security, more and more families are choosing to turn unused backyard space into their very own chicken farm.

Even outside of food production, chickens continue to grow in popularity both as pets and, thanks to their colorful plumage, as competitive show animals.

Combined with organic raised beds or larger scale foodscaping, choosing to invest in poultry farming remains one of the most productive uses for almost any backyard, big or small.

As egg producers, chickens have no equal in the modern world. Worldwide, hens laid more than 62 million metric tons of eggs in 2009. By 2017, that figure increased to more than 80 million.

Every aspect of the chicken egg is edible, including the shell, which can be finely ground into a natural calcium supplement.

When cooked, a single 100-gram egg serving contains more than 12 grams of protein, 46% Daily Value of Vitamin B12, 42% DV of B2, and only one carb.

In terms of meat production, chickens can be prepared to fit almost any cultural cuisine. With the simple addition of spices, sauces, or side dishes, chicken meat can be baked, grilled, fried, barbecued, or even cooked rotisserie style.

Containing less saturated fat and cholesterol than beef, veal, venison, and other red meats, chicken meat represents one of the healthiest sources of protein available.

With only 4 grams of fat and 31 grams of protein, a 100 gram baked chicken breast presents a much healthier alternative compared to the 10 grams of fat and only 27 grams of protein for the same portion of lean skirt steak.

Without a doubt, the choice to raise chickens is a powerful force in the growing urban agriculture movement.

In the following report, we will discuss the top tips and strategies you can follow to help make your own backyard chicken farm the best it can be.

Let’s begin!

Set Realistic Expectations

The first step is to determine your own expectations. What do you hope to gain by adding chicks, roosters, or hens into your life?

Broilers

Urban chicken owners looking for a source of meat closer to home should turn to Broilers - chicken breeds ideal for quick maturation.

Amid the growing awareness of how severely factory farms produce just as much cruelty and disease as food goods, Broiler owners can rest easy knowing exactly where their meat is coming from and how it was raised.

Layers

Any homeowners looking for a steady supply of fresh, healthy eggs just out their back door won’t be surprised why chickens are the perfect companion.

Certain hen breeds can provide over 300 eggs in a year! But, be warned, just like their human counterparts, female chickens only produce eggs for a limited time. So, before adding egg layers to the family, consider what you’ll do when those feathered females reach henopause:

Option 1

The commercial farming approach to the issue is the most cost-efficient.

From a business mindset, there is no motive for continuing to invest the cost of feed once a hen ceases to produce. If a homeowner shares this view and isn’t opposed to the act, then all “spent hens” can be equitably killed for their meat.

Option 2

For many homeowners, an attachment forms with the creatures that they care for and interact with daily.

If killing isn’t an option, then only those willing to care for a hen until its comfortable, natural demise should consider pursuing the responsibility of owning Layers.

For reference, most hens significantly slow in their productivity after twelve months.

Depending on the breed, many chickens live for five to ten years, while the Guinness World Record is held by a hen who died of heart failure at the age of sixteen.

Pets

As with the later option associated with obtaining Layers, many urban agriculturalists are comfortable with committing to backyard chickens, even without any mind for their meat or eggs.

Just like any other pet, chickens have individual personalities, provide companionship, and, as such, are often bestowed with names.

They show affection, respond to their caregivers, and, although many breeds aren’t as prone to cuddling, almost all, given comfort and time, will feed from a familiar hand.

Poultry Fancy

Some chicken owners operate with a mindset altogether different than those focused on food production or having a pet.

Just like canines and horses, some chickens are simply more attractive than others, to the extent that some hobbyists - and even careerists - selectively breed chicken heritages for the purpose of competitive exhibition shows.

Quick Tips

Looking for a pet? The US Centers for Disease Control and Prevention does not recommend bringing chickens indoors or letting small children handle them due to the birds’ propensity to carry and transmit Salmonella in their dander and feces.

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A business owner’s most important asset today is their customer email list. A healthy email list will ensure healthy profits. In fact, marketers report earning 38 to 40 dollars for every dollar they spend on email marketing.

Using lead magnets to incentivize your ideal customer to sign up for your list is a classic and effective way to grow your list. The value exchange is considered fair and reasonable to the customer. The list provides demographic data and an audience to whom you’ll market your solutions.

You give them something that has instant value and solves a problem for them. They give you their email address, and sometimes other information such as the size of their business, their name, or other data that you want to collect to qualify the potential customer.

After that, you can use their information to communicate with them about more of your recommended solutions. In the following pages, you’ll learn what lead magnets are, how they work, why they work, and even see some examples that you may already be familiar with but did not realize were lead magnets.

Definition of a Lead Magnet

You get that a lead magnet is a bribe you give to interested parties to collect information like email addresses so that you can market to them. A lead magnet can exist in any form, from a PDF download to some software, a checklist, a report, eBook, white paper, video, a trial, a course or any other easy to deliver piece of information or content that solves a problem for the subscriber and adds a potential customer to your email list.

While customers help build a healthy list, you need to build a list before you have paying customers to truly experience the benefits and power of having an email list. For this reason – using lead magnets to grow – it works wonders.

A healthy email list needs some form of lead magnet or entry-level product to help the business owner build their list. The offer needs to be something that solves a singular problem fast and efficiently, is attractive enough to the prospect to make them sufficiently curious to give you their email address, and leads them to want more while it also demonstrates your expertise.

Some common names for lead magnets are:

Ethical bribe
Opt-in incentive
Irresistible offer
Freemium
Freebie
Content upgrade
Free gift

You may have heard other names for lead magnets, but the idea is the same. Give the ideal audience something of value to get them to sign up for your email list. Then you can send targeted information via email messages that encourage them to buy something – whether your offer or an affiliate offer.

Common Types of Lead Magnets

Here are some common lead magnets you’ve probably even signed up for yourself without even realizing it was a lead magnet.

Short eBook
An ultimate guide
Unannounced bonuses
Learn more PDF Download
Resource guide
Coupons and coupon codes
Checklist
Workbooks
A case study
A secret
Webinars
A course
Targeted email offers
Cheat sheet
Swipe files
Free trial
An anthology or compilation
Training
software or app
How to
Recipes
Directions
Free consultation
Discovery call
Tool kit
Spreadsheet
Templates

If you’ve seen anything like this, you’ve also seen how effective lead magnets are to get you to sign up for an email list. The only other way to build your email list is to make sales, since the only legal ways that you can add people to your list are if they’re your customer or they agree to sign up for the freebie.

A freebie can be anything that you can create and offer to your ideal customer in exchange for their information so you can add them to your email list. Once they’re on your list, you can start marketing your own products or products you recommend as an affiliate, as well as educating them about your expertise.

To ensure that you are attracting the most targeted list members, it will help to know what should be included in your lead management to make it as useful as possible.

Criteria for Developing Effective Lead Magnets

Remember that a lead magnet is a tool used by business owners to attract their audience to come to their website and sign up for their email list so that they can communicate their offers. The lead magnet needs to target the right audience, solve a problem quickly and easily, and provide specific information that the audience member is seeking.

The Freebie Offers High-Value – Even though you’re giving this away for free, it still has a value, which is why you ask for an email address. An email address has a lot of value, so it makes sense that what you offer your audience as a freebie should be as valuable to them as their email address is to you.

Delivers a Specific Solution for a Specific Problem for a Specific Person – If you keep this in mind as you create your freebies, you’ll be much more effective and successful. Ensure that the lead magnet is designed for a specific person and a specific problem, and that the solution is also specific because it’s yours.

Promises One Awesome Thing – Don’t try to do too much in your freebies. In fact, this is a good criterion for any product you create because you want them to understand clearly what the product is going to do for them.

Offers Immediate Gratification – The freebie needs to be immediately accessible; otherwise, they’re going to forget. Giving them access right away before they go to their email is the best way to do it.

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Introduction

Regardless of your reasons for wanting to home school, one of the questions that is probably burning in your mind is:

Do I have what it takes to be an effective teacher?

Will your children buckle down and get the work done? Can you get rid of the distractions in their lives so they can learn and focus more easily? How do you separate family time from school time so it’s well balanced?

And how will you still find time to complete your own personal tasks each day while still being available to your child?

One of the first things you need to keep in mind is to be a parent first and an educator second. Your kids are going to need Mom or Dad to love them, listen to them, and play with them.

Yes, you can do these things while they’re learning once you get the hang of things, but have those as your priorities, especially when you’re just starting out. That doesn’t mean school isn’t as important, but it does mean they need to realize that first of all, you’re Mom or Dad (or Grandma, Grandpa, whatever the case may be J.

They should feel free to come to you with their problems instead of worrying you’ll get upset or frustrated because they need extra help.

Remember, this is a transition for both you and your child and it will require commitment, dedication and above all else, patience!

Home School Strategies: Special Report 7

Here are ten tips you can follow that will allow you to home school without losing your marbles.

Let’s begin!

Create a Reasonable Plan

In order to be successful with home schooling your child, you need to create a plan of action. Your child’s school may be able to provide you with a curriculum you can follow. This might include worksheets, workbooks, or educational websites your child will need to use in order to complete specific tasks or assignments.

If you’re lucky enough to have the school’s help, your main job will be to make sure everyone’s participating, everything’s getting done on time, and everyone understands the lessons.

If your school isn’t all that involved, don’t panic. Yes, you’ll be making up your own lesson plans, but you’ll still have plenty of help. You want to base your plans around your child’s grade level, their skills and abilities, and on the work they were doing at school (if you can find that out).

Run a Google search for your child’s grade level and your State’s Board of Education to find learning goals for each of their subjects. You’ll want to concentrate on “The Three R’s” (reading, writing, and arithmetic AKA language arts and math) of course, but remember not to neglect the other courses. Your child will benefit from a solid knowledge of science or history, as well as the creativity taught by the arts.

There are plenty of online sources that can help as well. You can download entire textbooks, worksheets, workbooks, and lesson plans. You can also get involved in Facebook groups dedicated to home schooling, if you need help or feel you’d benefit from the encouragement from other parents who may be facing the same challenges.

In addition, use Google to find language and math websites that offer online lessons or extra learning practice. Your local library can also be a lifesaver. Get to know your librarian and find out what kinds of resources they may offer!

Talk to your child’s public school teachers and find out where they obtain the materials they use to teach with. There are plenty of good resources you can use in your classroom, and we’ll talk about some of them in this special report. Teachers can help you learn where to find these resources and which ones will actually work.

One thing about lesson plans: make sure your objectives are something concrete that you can measure.

For example, you want them to “be able to count to ten” instead of “be able to know addition,” to “recite a short poem” instead of “appreciate poetry.”

Establish a Daily Routine

You’re probably not going to be able to schedule a routine in the same way the public school did, however it’s important that you create some sort of structure that will make it easier on both you and your child.

Establishing a routine will help your child know what to expect, it’ll help you plan out your day so you have the time you need for your own work or activities, and it will create a clear divide between personal time and school time (which will help your child stay focused!)

It’s usually best to take care of your schedule first, then see where the homeschooling will fit into that. That way you’re focused and able to dedicate the time to helping your child with their school work, free from distraction.

When you’re homeschooling, it’s important that you and your kids follow a bedtime and wake-up routine as well. They should try to wake up at the same time every day and change into “work clothes” instead of lounging around in their pajamas. That way your child is retaining a similar schedule and routine that they did when they were attending school.

You, too, should lead by example, being dressed and ready in time for classes. Create a daily routine that everyone follows. You won’t have the traditional 8:00 to 3:00 schedule (with recess between classes!) but you should have some sort of set routine. School begins and ends on time, and you’ll be working during that time, not playing with cellphones or listening to the TV in the other room. Your child will only be as invested as you are!

Remember, younger kids and teens need at least 10 hours of sleep in order to perform at their best. And sadly, most kids (and their parents!) are chronically sleep-deprived, which makes a big difference in their ability to learn. So, try to get them to bed at a decent hour so they can get that much-needed rest.

Having a set daily routine benefits everyone in the family. Your kids will get used to being “in school” at a certain time and will therefore be far more focused and ready to learn.

You will also have the ability to plan your day more effectively and utilizing your time the best way possible. In addition, it’s a lot easier to work diligently based on a set schedule or daily plan, than just to “wing it”.

Assign a Dedicated Learning Space

You already know how easily kids can get distracted. If you’re lucky enough to have a separate room you can use for school, that’s fantastic. If, like most of us, you’re forced to work in a corner of the living room, work with what you’ve got! It’s totally okay: the goal is to assign a dedicated learning space and stick with it.

That way, your kids know that once they’re within that area, it’s time to get to work.

You’ll need somewhere for everyone to sit where they can spread their work out and write or work online. The kitchen or dining room table will work, as will a desk, if they have one. If you’ve got several kids and only one computer, of course, they’re going to have to take turns with that. But if you’ve got enough tablets or laptops for everyone, even better!

Note: if your kid would rather sprawl on the floor to work, that’s fine too. Whatever gets the job done. Don’t forget to save a place for the teacher. J

If you can’t spare the table for the entire duration of the homeschool day (maybe you need to prepare lunch or use the desk for a teleconference), get a basket for the school supplies and let the kids carry them to a secondary space, but whenever possible, staying within a space dedicated to school work will help them stay focused.

You’ll also want to do your best to eliminate distractions. Turn the TV and cellphones off (you should probably put the phones away completely so they’re not even tempted).

Make sure the pets are excluded from the room. Tell your friends and coworkers what time you’re teaching so they don’t interrupt with calls or visits.

If you’d like some background music, science has shown that soft instrumental music helps kids concentrate best (no lyrics or heavy beats).

You might even want to put up a “Work in Progress” sign like you see in offices so that other family members know not to disturb you when “school” is in session. Write out the times you’ll be holding class each day and add “Do Not Disturb” to the sign.

If everyone knows that this is the designated school room, you’re far more likely to get a good day’s work out of your students. Prepare Your Learning Tools

You’ll want to do your best to stay very organized when home schooling. Have everything you and your children will need ready to go every day.