Sample Content Preview

Chapter 01 - Introduction

If you run a business from home, then it's important to recognize that it's going to mean living a completely different lifestyle from the majority of people you know. Not having a commute in the morning, not spending all day sitting in an office and being able to generally create your own working hours puts you on an entirely different page from most people you'll know.

For the most part, this is a good thing. Being able to set your working hours, to dictate the way you work and when you work and getting to spend time doing something you love can all contribute to a much happier and healthier lifestyle on the whole. In fact, it's a starting point for improving overall health.

At the same time though, this type of lifestyle also brings with it its own challenges. And because very few people live the same lifestyle you do, that means you're going to be somewhat 'on your own' when it comes to finding advice on how to manage this work/life balance.

Well, until you found this book anyway!

Here's the long and the short of it: being self-employed and working from home gives you the freedom to begin your own 'lifestyle design'. This is pretty much the way things are moving and is likely the future of working. Technology is making it possible for us to work remotely in more and more industries and more and more roles. The benefits of this kind of work drastically outweigh the cons – for both the employee and employer – and so the traditional office may soon become a rarity rather than the norm.

That means the emphasis is on increasingly more of us to look after our own health and work/life balance. This book will help you to do just that.

1.1 Working From Home: The Possible Health Benefits

As mentioned, when done right, working from home has the potential to lead to incredible health benefits.

Let's look at the facts. Most of the population is overweight, overtired and overstressed. If you can still remember working in an office, then no doubt you will recall what it felt like to have a full on day in the office, to travel home for an hour on the train/bus or in the car and then to have to cook dinner when you got back.

What did you most often end up doing? You threw something in the microwave and you collapsed in front of the television. And then when your friends called to invite you out, you ignored that and carried on 'vegging out'.

Many of us talk about 'time management' and we say that the reason we don't stick to a training regime/weight loss program is that we don't have the time. This is in fact all wrong. Most of us have plenty of time (otherwise, how did you manage to fit in the entire series of Lost recently?) but what we lack is the energy. Without energy, we don't have will-power. Without will-power, things don't get done and we start to drown in a list of things we need to be doing and become incredibly stressed. Our bodies suffer, our relationships suffer and we don't live life to the fullest.

Working from home can change all that. Working from home means that you can choose to work out in the morning or in the afternoon – you just have to choose the time that you have the most energy. At the same time, it means you can put food on the stove while you're working and watch it simmer.

Working from home means you can sit outside and feel the sun on your face, instead of being cooped up in an office (which is known to contribute to stress and depression). Working from home means that you don't have to commute down busy streets with hundreds of people walking at you during rush hour – this wreaks havoc with your heartrate.

In short, when you work from home you get to choose your priorities and you reduce the stress of working several times over. Now you can put yourself first and that's an incredibly important and valuable thing to be able to do.

The potential health benefits are transformative and life-changing. This book will show you how to start working from home if you don't already and how to take maximum advantage of that situation so that you're able to feel your very best and feel the benefits in every other area of your life.

Oh and of course this will have a powerful knock-on effect and impact on your productivity helping you to get more work done and to a much higher quality.

1.2 Working From Home: The Health Risks

But this book won't just be about capitalizing on the amazing health benefits of working from home. Just as importantly, we'll be looking at the potential health risks that working from home can pose. And make no mistake: there are many.

Think being shouted at by your boss is stressful? How about being shouted at by 10 angry clients? Or 300 angry customers who just downloaded your app?

And here's the difference between working for someone versus working for yourself: when you work for someone else and you have an unproductive day, you still get paid.

When you work for yourself and you have an unproductive day? You get nothing.

Have a bad month? You still get nothing. That's another thing: working for yourself is highly volatile and unpredictable and that's why some people refer to bipolar depression as 'the entrepreneur's disease'.

Sample Content Preview

The act of financial planning consists of the long-term planning of your finances, which includes all the money you receive (whether you earn it, inherit it, win it, or otherwise), and how you fund your life goals from now until your death and even after your death – including planning for your family members’ future by planning how your estate will be handled.

Steps to Planning Your Finances

When you want to get serious about your finances, it’s time to engage in financial planning. Financial planning allows us to realize our goals and objectives by learning, organizing, and planning based on the reality of the current situation. You have to understand what is genuinely achievable and know the steps to make it happen to be successful with financial planning.

For most people, successful financial planning will include:

Setting goals and objectives
Determining your current situation
Figuring your assets and liabilities
Choosing your budget method
Implementing and monitoring your plan

You do have to know where you are, where you want to go, and the steps that it takes to achieve that result, to be successful with any type of financial planning. But the good news is, anyone can get benefits from financial planning. Let’s look more closely at each of the steps involved with solid personal financial planning.

Step #1: Set Goals and Objectives

The personal financial goals and objectives you set for yourself should include both long- and short-term savings and expenditures. The goals you set should cover the goals you hope to achieve both today and throughout your life.

You’ll set goals for your entire life, including education, housing, and retirement. You’ll want to set goals that involve both short-term and long-term planning. For example, paying down debt, saving for a down payment for a house, saving for emergencies, saving for a vacation, affording health care, improving your career options, and of course, retirement planning.

Set goals for this year and set goals for the future for anything you want to do so that it makes it concrete. If you don’t set a goal for it and then set up a way to reach the goal, it’s unlikely to happen.

12 Financial Goals You May Want to Set

Let’s look at some financial goals that you may not have thought about that you may want to actively plan for, to give you some ideas about what financial goals you may need to think about.

Develop a Realistic Daily Budget – The best way to get a handle on your situation is to have a realistic budget set up that involves paying your bills and meeting your daily needs, and keeping you to your future goals. If the budget is too tight, you won’t stick to it, so it needs to be as realistic as possible.

Create a Six-Month Emergency Fund – One goal essential to all the other goals is having a backup emergency fund that you can get to right away when needed. This fund should include six months of needed funds to cover the basics. You’ll need to know what that amount is to be successful.

Get Out of Consumer Debt – The biggest roadblock to success in financial planning is having consumer debt. Consumer debt involves unsecured credit card debt, payday loans, and the like. This type of debt can be useful at times but most of the time, it’s a big mistake that you should try to pay off as fast as possible.

Plan for Retirement – It may seem far off, but this time of your life is closer than you think. Thus, it’s vital that you fully understand how money works, including compounding interest and so forth. If you start planning now, you can even set up a number that you need to retire early.

Ensure College Education for Kids or You – College is a considerable expense, and it is not always going to be covered by scholarships, even if your child is super-smart. You cannot rely on that. Every state has plans you can start investing in today to use for your child’s education in the future. If you want to go to school yourself, you’ll need to plan for that as loans are also a dangerous proposition and may not help you get ahead.

Tax Planning to Avoid Overpaying – While most people don’t need that much tax planning, it can help to talk to someone who knows how to help you avoid overpaying and best use your money.

Develop More Income Streams – They say that rich people tend to have more than seven income streams. You should also plan to have more than one income stream if you want to meet your financial goals. Work, investments, and cash flow from side hustles can go a long way to ensuring you can achieve your goals.

Buy the Right Insurance – Everyone needs to buy insurance, but you want to make sure you never buy more insurance than you need. Most people need insurance on everything they own plus health and life insurance. A good agent can recommend what you need.

Buy a Forever Home – If you would like to stop renting and buy a home, setting a goal to save a 20 percent down payment is the first thing you should do. While you can buy homes without a down payment, most people will get better loan terms with a good one.

Go on a Vacation – Even things like going on a vacation, whether yearly or less often, need some form of financial planning. If you plan for it, you don’t have to use credit, as this is is not a good way to fund your vacation.

Sample Content Preview

Introduction To Pinterest

Pinterest is a fast growing image-based social networking site that not only offers a unique approach to the way that people communicate, but it offers incredible potential to maximize your business exposure and brand awareness.

Even those who held no interest in other types of social media sites have jumped on board Pinterest simply because it offers a very innovative method to share and communicate with others who hold the same interests.

With more than 10 million visitor’s monthly and over 2 million visitor’s hitting the site each day, Pinterest is an extremely valuable resource for spreading your business message, connecting with potential customers, and furthering your brand.

But how exactly does Pinterest work?

Pinterest is similar to the bulletin boards that you’ve seen located in shopping malls, local grocery stories, and perhaps convenience stories, but on a global scale.

Similar to the way that corkboards and bulletin boards work in local shops, where people can pin up announcements, news, items for sale and of interest, Pinterest’s foundation is based on providing users with the opportunity to “pin” the things that interest them.

Imagine being able to create a virtual “sticky note” for your business that is seen by thousands of visitors a day. Now consider the branding opportunity that is now at your fingertips, just by utilizing the popularity of a virtual “corkboard”.

It’s no surprise that hundreds of businesses, entrepreneur’s and marketer’s have begun to develop creative marketing campaigns based around the ever-growing Pinterest community.

Exploiting The Popularity of Pinterest

In order to create an effective marketing campaign within the Pinterest community, you need to understand the features and extended options when creating pins.

Image Showcase

One of the most powerful components of a successful pin is in your ability to create, collect and display various images from your websites, resources, and even other website’s in your niche market.

Visitor’s to Pinterest are interested in exploring relevant content pertaining to their interests, and while many of Pinterest pages are designed around specific brands, physical products and collectibles, you can easily create popular Pinterest pages around your offers, just by helping members discover your very own “themed” image collections.

For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory.

For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory.

But even if you sell digital products, you can still take advantage of image themed pins by creating a visual library of everything associated to your brand, including your logo, ebook covers, and other image-based marketing materials.

And don’t just stop there. With Pinterest you can also create visual-marketing campaigns around other image types including spreadsheets, graphs, charts, and even mindmaps!

Examples of Successful Pinterest Campaigns

Consider the image-based training tools that you use within your products. All of these can be used to create Pinterest based pages that provide a visual illustration of the services and products that you offer.

Drawing from a couple of examples of successful Pinterest marketing, let’s take a closer look at Etsy – their Pinterest page vailable at http://pinterest.com/etsy/pins

Etsy has developed a presence within Pinterest just by showcasing handmade crafts, clothing, vintage collections and designs from their community.

But Etsy is only one of many online businesses who have taken advantage of Pinterests global community. Sony Music, Pepsi, clothing designers, interior decorators, and many other big-brand companies have established Pinterest accounts in order to futher connect with their target audience.

When it comes to online businesses, Mashable has had great success with their Pinterest page, available at http://pinterest.com/mashable/pins

Mashable is the perfect example of how online businesses can begin to generate high targeted traffic to their websites instantly, while maximizing exposure with very little work involved.

Sample Content Preview

Introduction

If you're looking for a fairly automated way to build a brand online, you don't have to look further than Twitter. In fact, for the longest time, a lot of marketers and marketing companies have long

considered Twitter as a great place for brand formation. If you're looking for an online brand, Twitter is a great place to start. It's easy to see why.

Twitter is so easy to use. You just need to post a tweet that is one hundred forty characters. You need to do it long enough. You have to pick the right hashtags. You have to pick the right content and, given enough focus and attention to detail, you will get it right. It’s just a matter of time.
Of course, this does not mean automatic success but, with everything else being equal, Twitter compared to other social media platforms, is definitely easier to master. Why?

First of all, it is very friendly to automation. That's right. You can automate pretty much everything you do on Twitter. This is why a lot of people use it to make money from the Internet on autopilot.

They don't have to babysit each tweet. They don't have to sit around to figure out what's going on. They can pretty much set a strategy, let software do it, let the process run for some time, double-check their work, make some adjustments here and there and then let it run.

Basically, they keep repeating this process until they get it right. Again, you can run things on autopilot. With that said, you shouldn't expect much traffic if you just started on this platform. I hate to break it to you but, just like with anything else in life, you can’t start out at the top.

You can’t expect massive success without having put in the time. While the actual work involved in Twitter can be so well-managed that it almost feels like everything is automated, it still requires work.

I know this is going to discourage a lot of people because a lot of people are looking for get-rich-quick schemes. A lot of people are looking for some sort of one-size-fits-all, cookie-cutter instant-success formula.

Unfortunately, Twitter doesn't work that way. It can deliver success pretty much on an automated basis, but you have to pay your dues to get there.

Everybody is different. Everybody’s situation is different. Everybody's goals are different. This is why you need to put in the time.

The good news is if you are able to do that, you will be greatly rewarded by this platform because of certain key features of this system.

What is so great about this platform is that it has fairly easy mechanics. It really does. When people use Twitter for the first time, they just tweet away. They just think of things to say and in one hundred forty characters, they tweet away.

Sooner or later, they realize that they would reach a wider range of people if they use hashtags. Even later, they figure out that people who tweet about certain topics all the time are more likely to send them more visitors or more interested followers if they engage with them.

In other words, Twitter is one of those platforms that you just have to figure out in broad terms to lay out an initial strategy. Implement that strategy and then learn from your results.

Chapter 01 - Things to Do before Starting Marketing on Twitter

Before you even seriously think of starting on Twitter, do these first. If you set up a website, you should have been doing these already. Just in case you’re unclear on the concept or just in case you did things out of order, here are the things that you should do before you even think of marketing on Twitter.

Pick Your Niche

It's really important to understand that if you want to be successful on the Internet, you must have a laser focus on how you're going to make money. A lot of people are clueless regarding this.

In fact, a lot of them think that they just need to buy a system that somebody else has built and they will make money. What they’re really saying to themselves is that they're too lazy to think through their online business.

That’s always a dangerous proposition because when you let another person do your thinking for you, you're going to have to deal with the consequences. You have to understand that when people build systems for others, they’re usually trying to cut corners.

They’re trying to make the most amount of money with the least amount of effort. Do you think they have your best interest in mind with that attitude? Of course not.

This is why it's a bad idea to let somebody else pick your business for you. You have to do it yourself. You have to know what you’re doing. You have to know who you're going to be marketing to, what exactly you’re going to be pushing and how you’re actually going to be making money on the Internet.

You can’t just buy some sort of “business in a box” and expect everything to work out smoothly. That happy ending that you may have been dreaming of may be a very distant and even impossible dream. Why? You just didn't step up. You have to do all of this yourself.

The most important is to pick a niche. A niche is a subject matter category or some sort of category for whatever collection of needs you are trying to address.

What kind of problems do the products you are promoting or the website you are building address? Pick that niche. Understand how that niche compares with other niches. Understand whether it fits your amount of resources and your expectations.

Sample Content Preview

Introduction

Video marketing is not actually new. Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon.

Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. You only need to go back to the days of RealPlayer to understand the hype surrounding video marketing even back then.

The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises. People have always been talking about how awesome video marketing could be, but it was all just theory. It was all just speculation, opinion, and the facts were not there. The technology was just simply lacking.

Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of marketing, but now it is probably

wearing its crown thanks to the rise of high-speed yet cheap wireless data transmission. You can actually watch videos on your mobile phone without having to spend an eternity waiting for the video to download completely.

We also have high quality decoding and coding technology that is standardized. In other words, regardless of what device you are watching a video on and regardless of which website you’re viewing, the images will be crisp and the sounds will be crystal clear.

Another technological breakthrough that we have now, involves the price of storage. You have to understand that the video that you’re watching has to be stored somewhere. It has to reside on a series of hard drives. That’s not free. Thanks to modern technology, storage prices have really crashed through the floor. On top of that, the service that people offer to host websites has become cheaper and cheaper.

Given this combination, video marketing has come to its home. It has finally arrived, but here’s the problem. It is quite ironic. The challenge to video marketers nowadays is that video may have been the victim of its own success. The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.

Fact: most YouTube videos have very few views

Have you ever been searching for stuff on YouTube and noticed that there are a huge number of videos that have very few views? That is the fate shared by the vast majority of

marketing videos on YouTube and other platforms.

You have to wrap your mind around the fact that video marketing is both new and old. Depending on how you navigate these factors, you will either succeed or fail. Either your video is going to convert people into buyers or they’re just going to sit there on YouTube getting zero views.

What’s new?

It involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot video content by

hand. There is all sorts of software that can help you edit, enhance and even automate the creation of video content.

Also, video marketing content is increasingly plugged into a larger marketing infrastructure. These are the blogs, social media platforms, so on and so forth.

Finally, there are tools out there that would enable you to upload the video that you created without you manually going through all sorts of upload steps. With a few mouse clicks and a few key strokes, you can massively distribute your video.

Sounds awesome right? Well, don’t get ahead of yourself. A lot of marketers think that it’s all about technology and that as long as they have the right tools, video marketing will pretty much take care of itself. Absolutely wrong. How come?

You have to pay attention to the old elements that sill remain alive in video marketing. Lose sight of these and you're going to fail. These factors remain. You have to build a brand. You have to create a human connection with your prospects. Most importantly,

you still have to walk people through the KLT (know-like-trust) buying process.

Without these old elements, all of your videos, as awesome as they may seem on the surface, simply won’t be able to do the job. Sure, you may get sales every once in a while, but that’s not the kind of income you’re looking for. You want videos that close the deal on a consistent basis, but that’s just not going to happen if you disregard the old rules of salesmanship.

These old rules worked in the past, they’re working now, and they’ll continue to work long into the future. This training steps you through the mystery of the effective video marketing so you can set it up to maximize your ROI. This training is based solidly on the interweaving of the new and old factors that make up video marketing.

Sample Content Preview

Chapter 01 - Content Marketing – Why is it Necessary?

If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing. Content marketing is currently one of the biggest trends in digital marketing as a

whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.

While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.

But content marketing is a complex and broad term that encompasses a number of different strategies and activities. In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand.

What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future. For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success.

You’ll receive a completely content marketing formula that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success.

What is Content Marketing?

Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?

There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out.

At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.

Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will

include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking the page provides readers with a constant stream of interesting information and it helps to gain more likes as a result.

But the objective of content marketing goes beyond simply getting people to your website. All these uses for content demonstrate one key fact: the internet runs on content. The reason that people search for topics on Google is because they are looking for either information or entertaining. Both those things are examples of content.

By filling your site with great posts, you are giving people a reason to like your Facebook page. What’s more, is that you are giving Google a reason to add you to its search results. Google wants to pair its visitors with the top sites and resources on the web. In doing so, that is how it is able to provide value and that is what will keep people coming back.

But if your site is filled with great content, then you are also giving people a good reason to come to your site directly. In other words, content marketing that is good enough will eventually cut out the middle man. Content marketing that is good enough will encourage visitors to bookmark your site and to visit it regularly as part of their routine in order to see what new posts you’ve uploaded and what more they can learn.

In other words, you are filling your site with value.

Once someone is visiting your site directly and without being encouraged to do so by an advert or by Google, then they have evolved beyond being a simple visitor. Now they are a fan. They are actively choosing to engage with your brand, so they must really like the type of content you provide, your style of writing or the topic that you cover.

This takes your site to a whole different level and that’s not even the whole story…

Chapter 02 - Content Marketing is Crucial for Selling – Here’s Why!

Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority.

Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you

think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it?

The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community.

The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority.

Sample Content Preview

Introduction

A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target

website, a large chunk of those people will buy whatever it is that you are selling.

Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for.

There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

If you believe in any of these, don't be surprised if you spend a lot of time, effort and money only to end up with a whole lot of nothing. Welcome to the club.

Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

It doesn't have to be this way. You just have to have the right metaphor or the right conceptual model to make social media marketing work for you. Best of all, you can make it work on autopilot.

You probably have heard of all sorts of "set it and forget it" systems. You probably bought at least one of these products. Well, they're definitely on the right track as far as their label. Social media marketing can be automated. It can be mastered to the point where it can produce income after you've set it. But getting there is another matter entirely. And that's the price people have to pay.

And unfortunately, most people are not willing to pay that. They're excited about shortcuts, but they're not willing to take the stairs to get to the top. At the back of their minds, they're thinking that there has to be some sort of elevator.

There is no shortcut. You have to work with this metaphor

What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and

social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.

This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.

You might need to modify them a little bit. For example, if you are thinking of marketing on Instagram, a lot of the things that I will teach you about Facebook, Twitter, YouTube, and Pinterest, can be tweaked to work well on the Instagram platform.

Now that you have a clear idea of the heavy visibility that you can achieve with social media, keep in mind that visibility does not mean traffic or clicks to your site. This is a myth. The visibility that I'm talking about means visibility on those platforms.

When people share your content within those platforms, you can enjoy a tremendous reach within such platforms.

But this does not automatically mean that when you share content on Facebook, people who see your link on the materials shared by their friends would automatically click them.

Get the idea out of your head that raw visibility, or as Facebook terms it, "reach," automatically translates to traffic. It doesn't work that way. Instead, you need to start with heavy content visibility on each platform. People must see your stuff there. You must achieve a wide enough reach.

People may not necessarily click on through to your site, but that's secondary. At this point, you just want your brand to be visible. You just want people to become familiar with your brand.

So what's the big deal about visibility anyway? You may be thinking, since visibility doesn't mean actual visitors to your website, what good is it?

Think about it this way, when was the last time you saw an ad for the first time and automatically clicked it? If you're like most other people, you probably would want to see the ad show up a few times for you to become familiar with it. You might glance at if from time to time, you might read the description from time to time, but after enough showings, you might seriously think of clicking through.

The same applies to your content on social media platforms. Don't expect that just because you come up with catchy titles and nice, attention-grabbing graphics that this is enough for you to expect a tremendous amount of clicks to your website. It doesn't work that way.

People have to be comfortable enough. Your content has to become familiar enough for them to click on it.

When audience members click on the content you share through your social media accounts, they get a chance to like your page, follow your Twitter feed, pin your posts, or subscribe to your YouTube channel. They still stay on the platform, but they get a chance to subscribe to your account or follow you.

This is the second stage of the social media funnel or inverted pyramid. You have to develop some sort of in-platform credibility. Your content is not just this random material that came out of nowhere. Even if people don't click on it, they see enough similarity in terms of branding, graphics, as well as other content cues so that your brand stands apart from everybody else's.

Again, they may not necessarily be motivated to click, but with enough repetition through social media channels targeting certain topic categories and hashtags, your brand doesn't remain an unknown quantity.

Once you have people checking your content out through your social media accounts, you can then send them "call to action" content (CTA). This content recruits people to your mailing list. This social content that you're sharing offers some sort of incentive.

Maybe you're giving away a free booklet, maybe you're giving away software— whatever the case may be, there is some sort of giveaway to incentivize people to click on that link, enter their email address, and join your mailing list.

Whether you use freebies, special content, special free tickets to an online webinar that's pre-recorded, it doesn't really matter. Whatever the case may be, the endgame is to get people to join your list.

Sample Content Preview

Introduction

Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money.

Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.

The traffic that you bring to your website is crucial because it helps you increase your rankings on the various search engines, which is how potential customers can find your company.

It also helps you to gain expertise in your industry, which allows you to establish your influence on a particular topic, giving you the ability to earn money.

Unfortunately bringing more traffic to your site these days can be a challenge. With millions of competing websites, it can be difficult for potential customers to find your site.

In fact, NetCraft, an Internet service company located in Bath, England, recently announced that there are now over one billion websites on the Internet. With so many websites competing for the same customers, the question becomes what steps you can take to effectively capture the attention of consumers and increase the traffic to your site?

The good news is that the multitude of consumers that search the Internet daily are funneled through the rather narrow search engines to the various websites on the Internet.

This leaves the market far from becoming saturated regarding the division of resources. Therefore, there are still plenty of ways that you can effectively market your website to attract more people to your site successfully.

The bad news, most of the techniques that are being used today aren't entirely understood by a majority of the population, leaving them unable to fully capture the benefits they can bring and forcing them to hire specialized marketing firms that increase their operational costs.

The five powerful techniques outlined in this guide are geared toward a single purpose; helping you drive more traffic to your website. These methods that you will learn are easier than you might have thought initially and will bring you results within a week.

As long as you follow the concepts outlined in the guide, you will start to see a marked increase in the number of visitors to your website.

Chapter 1: Content Creation, SEO and Leveraging Analytics

According to Internet Live Stats, Google now processes over 40,000 search queries every second, which translates to more than 3.5 billion searches every day and 1.2 trillion searches every year, worldwide.

Add to these numbers the number of interactions with social media and mobile applications and ranking higher on the Internet can be downright overwhelming.

The good news is that search engines remain the dominant resource for people to find and cultivate information on the web.

This makes focusing your efforts on organic searches the best way for companies to realize enormous dividends for their websites and blogs.

Whether you’re new to SEO or looking for the most effective strategies to dominate Google, having a basic understanding of search engine optimization techniques along with knowledge of the latest algorithm changes will put you ahead of a majority of those trying to optimize their websites.

The first thing that you need to learn about driving traffic to your website is that all your efforts start from your own backyard. The first rule to building an excellent foundation for website traffic is remarkable content. Being a small business owner, you need to appreciate the immense array of new media tools that you have at your disposal.

Developing Content

The first rule that you need to follow is to diversify your content among as many different media formats as possible. This includes textural, audio, audio-visual, etc. Every business, no matter what they sell, requires a specific set of skills to survive, and ultimately succeed.

Unfortunately, many people shrug off these skills as everyday occurrences, which leads to those more willing to acknowledge their gifts receiving more attention, publicity, and more business through higher web traffic.

To provide the best content to consumers, you need to take the time to isolate your specific skills; those that qualify you to succeed in your chosen profession.

Most small business websites that thrive, do so because they aren't merely filled with business jargon, but because they are relatable and able to communicate the qualities of a great business through articles, anecdotes, etc. This is the kind of content that the general public can relate to and learn from.

So, in addition to the usual content, you need to make sure that you have a blog on your website that can serve as an educational and exciting target for the perusal of consumers.

Sample Content Preview

Chapter 01 - Introduction

To this day, it amazes me that more people aren’t aware of the HUGE potential that the internet represents when it comes to earning money.

This is not just an option for those lucky, tech-savvy entrepreneurs; this is something that anyone can

start doing with amazing effects. If you know how to use a computer, then you could be earning money online.

Not only that, but you could be earning passive income. That means you could be earning money while you sleep. And those passive income business models don’t need to be complicated to set up by the way. This is something you can start doing in days if not hours.

Some online business models are so shockingly simple that they literally involve doing little more than ‘copying and pasting’ an exciting business model to start making it work for you.

And it’s not just money that you can stand to gain by doing all this. Running a business online gives you a way to make money doing something you love and that you’re truly passionate about. More than that, it will allow you to develop a small amount of fame.

Can you imagine how rewarding it would be to get emails from strangers telling you that your videos or your blog posts changed their lives?

This can be a stepping stone to great things. It can be a way to find yourself on TV some day. It can lead to a publishing contract.

It can help you to create other products that you’ve always dreamed of – imagine the sense of accomplishment that comes from seeing something that you thought of in stores.

And if you already run a business or if you’re someone that works for another company, then you can even use a basic understanding of internet marketing in order to promote that existing organization and grow it to entirely new heights.

If the web can do all that for an individual, imagine how much it could grow your business. Imagine how many new visitors you can drive to your website, how many new customers you could drive to your products and just how little time, effort and money all of it could cost you…

In short, there is no limit to what you can accomplish using internet business and it’s something that everyone should be involved in.

Whether you like the idea of having a blog that people read and enjoy, whether you want to make a little money on the side, whether you want to boost your existing organization, or whether you want to grow your own internet empire.

That All Sounds Great! But I Don’t Have the Time or the Knowledge!

Maybe you’ve heard some of this pitch before. Maybe friends have told you how their lives changed when they started earning money online. Maybe you’ve read the blogs of other internet marketing gurus that promote the benefits of earning money on the web.

Maybe you’re just smart enough to see the opportunities there in front of you.

So why haven’t you don’t anything about it yet?

Well, if you’re like a lot of other people, then the answer likely comes down to two factors:

- Time

- And knowledge

You probably don’t know enough about the web or how it operates in order to see the precise opportunities that are there for you.

You probably don’t yet know how to go about setting up a website, let alone filling it with the kind of content that people fall over to read, creating a product to sell from it, or promoting it so that people all around the world are able to discover it (without trying to!).

And perhaps you’re not yet familiar with all the different types of business that you can create online. Perhaps for instance, you didn’t know that you could start making money by selling books that you didn’t even create!

And the other issue is time. You’d love to learn all this stuff, but do you really have the time?

Then there’s the idea of actually running the business day-to-day. If you’re already a busy professional, how can you possibly afford the time to build an additional business on top of the one that already takes up the vast majority of your time?

Especially if you’re also a family man or woman, or even just someone with an active social life!

That’s where this book comes in. In these pages, you’re going to discover everything you need to know to start running a massively successful business in your spare time.

You don’t need to know a single thing about SEO, building a website or even business just yet: you’re going to learn how the web works, how people make their money and how you can get in on the action.

We’re going to focus on the fastest and most effective ways to start making money online. You’re going to discover business models that you can easily implement in a matter of hours or even less.

And you’re going to discover how you can create businesses that run themselves so that you don’t have to.

I’m serious: you can start making thousands of dollars each month from a business that will take you less than a few hours to set up. There’s an element of luck involved sure, but the worst case scenario is that you’ll earn a few hundred a month.

A few hundred a month.