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Voice search is a big trend today. It has significantly crossed the threshold of early adopters. This is because it’s more convenient for users to speak with an assistant than to type. And the results of voice queries are faster.

Let’s look at the recent statistics…

Over 41% of adults and 55% of teens use voice search daily.

Nearly 20% of all Google mobile searches are voice queries. Also, voice search has grown 35 times since 2008.

The statistics show that voice search isn’t “the next big thing.” It’s already here. So, when and where are these users using voice search?

They use it on the go, with friends, family, and even in the bathroom. With the increasing use of digital assistants, optimizing for voice search is crucial to SEO success.

In this report, we’ll look at how to optimize your website and content for this search trend.

Voice Search Technology and Trends

The rapid innovations in the digital world seem to change how we all use the internet. And as voice search technology continues to grow, it’s changing the way most of us search online.

Voice search accounts for nearly 25% of searches on the Windows 10 taskbar. Apple HomePod answered 52.3% of queries correctly. And Siri also falls in the same place by answering 52.3% of queries correctly. By 2020, 50% of all web searches will be voice-based. And 30% of these searches will be done using devices without a screen.

Emerging Trends in Voice Search Technology

The voice search trend is a top-notch searching pattern and it is set to take over the traditional search type. Thus, voice search technology is here to stay, and it’ll be challenging to adapt to the changes to remain in the market.

If you want to build a sustainable and successful business, you need to adopt these new voice search trends to face the competition in the market. Here are some popular voice search trends:

AI and Machine Learning

The increasing demand and dominance of AI devices and machine learning is causing changes to search algorithms to process machine learning. Changes in AI and machine learning are making a huge impact on the way we interact with smart devices and also the internet.

Google’s RankBrain is a perfect example. It’s designed to recognize words and phrases to learn and predict better outcomes. When RankBrain encounters a word or a phrase it has never heard before, it makes its best “guess” based on the searcher’s intent and meaning, and it delivers appropriate matching answers. The ability to “think” makes AI such as RankBrain more efficient in handling unexpected search queries.

Nearly 75% of voice search results will rank in the top 3 positions for a certain question on a desktop search.

The increasing dominance of AI-powered devices means search algorithms must evolve to accommodate machine learning and the unique ways we use these devices in our lives daily.

Smart Speakers Drive Voice Search Adoption

Smart speakers are becoming popular in households across the globe. Initially, devices such as Alexa and Siri were merely entertaining because it was fun to ask Siri silly questions just to see how “she” would answer.

However, voice technology has now significantly improved, and new hardware such as Google Home and Apple HomePod are venturing into the market.

Smart speaker usage is projected to rise to a compound annual growth rate of over 48% to include over 76 million users by 2020. And as more consumers become accustomed to interacting with voice-responsive devices, smart speaker sales will continue to grow, and the use of voice search technology will increase accordingly.

As a result, voice technology will only become better and better.

Voice Used for Local and Hyperlocal Searches

More Internet users are searching for local results. And within the last year, over 58% of consumers have found local businesses using voice search. Not only is the number of voice searches growing, but the frequency of voice searches for local results also continues to increase. In fact, 46% of users repeatedly use voice search to find local businesses daily.

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If you’re like most other business coaches, you’re an experienced entrepreneur who can not only talk the talk... but walk the walk when it comes to building and maintaining a successful business.

And like so many others with your level of expertise, you possess a genuine desire to help other business owners become successful and have their dreams fulfilled.
What gives what you have to offer a struggling business owner a great deal of value, is your willingness and practice of being hands on.

In other words, when someone seeks you out, and or secures your services, they are not tapping into an anonymous internet persona or a text book.

But rather, they are gaining access to a living breathing business professional who generously gives them your time, talents, advice and proven expertise.

A client is a recipient of all of your experience and business know-how. And if that isn’t enough, they also receive it in a customizable fashion, tailored to meet their specific needs and goals.

However, just like numerous other business owners, it’s not uncommon for many business consultants to have difficulty scaling their operation.

The good news is...in this special report you can discover the ways and means to do exactly that, and do it simply and easily.

The following detailed steps will guide you.

What is Your Niche?

Step number one is... decide what your niche is.

Are you a big-picture individual who wants to focus on all areas of your client’s company...?

Or do you want to be a specialist and zero in on a specific department of a business?

Maybe you’re a sales wizard. Or you could be brimming with expertise in the areas of finance or securing joint ventures. Perhaps like the president in his former life, you are an expert at ‘The art of the deal”.

Only you know the answer to this... so you will have to decide.

But let’s use the practice of law as an example.

An attorney who practices law as a generalist, earns considerably less than a lawyer who specializes in, let’s say...personal injury law.

There’s a considerable difference between a generalist and a specialist

By specializing, you are perceived as someone who has, and can delve deep into your well of knowledge and offer solutions to obstacles and pressing issues a generalist cannot.

This kind of expertise is looked upon as having greater value than what would normally be possessed or made available by a lawyer who dabbles in many areas of the law.
Next, you need to look inside yourself and ask the following two questions:

Ponder your skill sets, acquired knowledge, and hands-on-experience. Then ask and decide what is the number #1 problem you can solve for your clients?

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Introduction

Tis the season for a lot of things, and getting in shape is no exception. With the hustle and bustle of New Year’s Resolutions, there couldn’t be a more perfect time to create a workout plan and kick it into high gear!

There are many things that cause us to wake up and realize the body we’re living in isn’t the healthiest of bodies. Stress, especially this time of year, can lead to overeating and increased cortisol- both of which are not conducive to getting or staying fit. Being overwhelmed with balancing all aspects of life- work, kids, home, school, etc., can also cause us to under eat or fly through a drive-thru without thinking twice.

There are a plethora of factors that can throw our healthy habits off track or just completely off the radar.

When we shed just even a small amount of weight, we reap a ton of health benefits. Our chances of developing diseases such as diabetes and heart disease drops. We are less likely to suffer from sleep apnea. Our blood pressure drops and we feel better about ourselves. Energy increases as we become more active and we produce more feel-good hormones when we exercise.

No matter how you slice it, medical or physical, the benefits of working out and losing weight are plentiful.

So with that said, it’s time to begin the journey that will ultimately change your life...are you ready? Let’s get started…

Chapter 01 – Building A Solid Foundation For Successful Weight Loss

Once you decide to start taking steps towards a healthier lifestyle, it’s important to follow some certain criteria in order to ensure success. From experience, the following things are what I think are imperative to any successful weight loss plan

Set Reasonable Goals-

If you have 50 pounds to lose, don’t plan on losing it all in two months. Losing 1-2 pounds a week is reasonable and maintainable, but not much more than that. So if you want to lose that 50 pounds, plan on doing so over a course of 6-7 months instead. This will not only be much easier for you to maintain if you drop at a steady rate, but it will also be a much healthier approach.

Practice Patience-

Remember that it took some time for you to get to where you are today. So don’t expect to see progress happen magically, and don’t get discouraged when things are taking longer than you hoped or anticipated. The most maintainable results are those that are achieved in a healthy fashion and not in a crash-diet style.

Acknowledge Mistakes and Move Forward-

In the perfect world, we’d never fall off track or make mistakes, but that’s just not reality. There will be times where you will experience setbacks- you’ll sneak in a slice of cake, skip a workout, find yourself at a McDonald’s drive thru. The only time mistakes will make a dent in your progress is if you let one turn into ten. Acknowledge it happened, understand the trigger, forgive yourself and move on.

Share your Goals-

We tend to feel most accountable when others around us know what we’re working towards. For example, if you tell your coworkers about a weight loss goal, you’ll be less likely or at least think twice before having dessert at a company luncheon. You may even be able to find support groups in your community where other individuals with common goals meet.

Celebrate Small Accomplishments-

Let’s go back to the example of wanting to lose 50 pounds. Perhaps part of your weight loss plan is to start working out, something you’ve never really stuck to doing. Set a goal of working out three days a week for a month straight. Once you accomplish that, reward yourself with something non-food related, like a trip to the spa or a new gym outfit. It’s the small steps that get us to the finish line, so celebrate them!

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Chapter 1: Bitcoin and Cryptocurrency – An Overview

In this guide, you will learn all about Bitcoin (BTC) and cryptocurrency, how they work, why they exist and what kind of technology is behind Bitcoin. It wasn’t too long ago when people started hearing the words ‘Bitcoin’ and ‘cryptocurrencies.’

Few people outside of the crypto-communities knew what they were and many thought it was just another fad that was bound to fail in a few years or so. The value of one bitcoin was just a few cents then so obviously it wasn’t worth a lot. For this reason, it was ignored by the masses. There were far more profitable investments one could make, after all.

Those who invested sums of money on the new digital currency either believed in the system proposed by its founder, Satoshi Nakamoto, or they simply wanted to see how it works.

Either way, those who believed were rewarded greatly, and continue to be rewarded, as a single bitcoin now costs thousands of dollars.

It only took Bitcoin five years to breach the $1,000 mark in late 2013, and just a few years later, Bitcoin prices are at an all-time high – way past the $10,000 mark for a single bitcoin!

With skyrocketing prices and extremely fast growth, more and more people are curious about bitcoins and cryptocurrencies as a whole.

A Look At Cryptocurrency and Bitcoin’s Colorful Past

Cryptocurrencies are digital currencies which are electronic in nature. They do not have a physical form like paper money or coins which you probably have in your wallet right now. You can't hold them physically, but you can buy things with them.

Depending on the merchant you're doing business with, they may accept more than one cryptocurrency as payment.

According to CoinMarketCap (https://coinmarketcap.com), there are more than 1,000 active cryptocurrencies right now. If you’re looking to invest your hard-earned cash but can’t afford Bitcoin prices right now, there are plenty of alternative cryptocurrencies to choose from such as Ethereum, Litecoin, Ripple, Dash, Monero, Zcash, and more.

We would, of course, advise you to do some in-depth research on the cryptocurrency you want to invest in as not all cryptocurrencies are equal. Some are more stable than others and would, therefore, make for better investments.

Bitcoin is not the world’s first cryptocurrency, but it is the most successful.

Many have come before it but all have failed. And the reason for failure?

Virtual currency had an inherent problem – it was easy to double spend.

You could pay $100 to one merchant and use the same amount of money to pay a second merchant! Scammers and fraudsters simply loved this loophole.

Fortunately, in 2007, Satoshi Nakamoto started working on the Bitcoin concept. On October 31st the following year, he released his white paper entitled “Bitcoin: A Peer-to-Peer Electronic Cash System” which outlined a payment system that addressed the double spending problem of digital currencies.

It was a brilliant concept that drew the attention of the cryptographic community. The Bitcoin Project software was registered in SourceForge just a little over a week after the white paper was published.

In January 2009, the first ever Bitcoin block called the ‘Genesis block’ was mined. Days later, block 170 recorded the first ever bitcoin transaction between Hal Finney and Satoshi Nakamoto.

The very next year, in November 2010, Bitcoin’s market cap exceeded

$1,000,000! This was a very pivotal moment in the development of Bitcoin as this lead to more people getting interested and investing in bitcoins. The price at this point was $0.50/BTC.

However, in June 2011, Bitcoin experienced the so-called “Great Bubble of 2011” after reaching an all-time high of $31.91/BTC. Just 4 days after reaching its highest price, the exchange rate plummeted to just $10/BTC.

Many investors panicked at losing so much money and sold at a loss. It took almost 2 years for the exchange rate to recover and surpass the previous all-time high. Those who kept their bitcoins made the right decision as the price has continued to climb and surpass everyone’s expectations.

What’s really interesting about Bitcoin is that while all transactions are public and nothing is hidden from anyone, no one actually knows anything about Satoshi Nakamoto.

Many have speculated that he is not just one person but rather a collective pseudonym for a group of cryptographic developers. Some have come forward claiming to be Satoshi, but to date, his real identity remains a secret.

Why Do Cryptocurrencies Exist?

Many people have started thinking that cryptocurrencies, Bitcoin in particular, are on the brink of replacing our national currencies such as the US Dollar, British Pound Sterling, Euro, Canadian Dollars, and more. This is because cryptocurrencies have started to become very viable alternatives to traditional currency.

Cryptocurrencies exist to address weaknesses in traditional currencies which are, of course, backed by central banks and governments. This makes traditional currencies prone to corruption and manipulation, among a host of other issues.

Unlike traditional currencies, there is no governing body that backs

Bitcoin and other cryptocurrencies which means they aren’t subjected to anybody’s whims.

Bitcoin is completely decentralized, open source and transparent. This means that you can see all the transactions that have ever been done on the network and you can check and review the blockchain data yourself to verify the authenticity of each transaction.

Bitcoin runs on highly complex mathematical algorithms to regulate the creation of new bitcoins and to make sure no double spending ever occurs on the network (remember, this is the Achilles’ heel of failed virtual currencies before Bitcoin).

The Bitcoin code is so secure and advanced that it’s virtually impossible to cheat the system so if you’re thinking you can create an unlimited number of bitcoins, you’re greatly mistaken.

One of the main problems of traditional currency is that these aren’t limited in number. This means that governments and central banks can print more money when they see fit.

When more money is printed and enters the economy, this reduces the purchasing power of our paper money which means we need to spend more for an item we’ve only spent a few dollars on before; this is called inflation.

Bitcoin, on the other hand, is a different story. The Bitcoin Protocol states that only 21,000,000 bitcoins can ever be mined and created which means that bitcoin is, in fact, a scarce resource.

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Introduction

In today’s marketing environment, it is crucial that businesses have a presence in social media. Social media marketing can be intimidating and time consuming if you do not plan and establish a foundation from the beginning. It’s one thing to set up your LinkedIn page, but planning how and when you are going to post to you’re your clients, fans and future customers is another story. Keeping your followers engaged is where most businesses fail in the social media atmosphere.

But why Social Media you might ask? Social media marketing has many benefits. Through the different channels available for social media, you can increase exposure for your business, increase traffic to your website, increase search rankings, generate leads, develop raving fans, improve your sales, grow business partnerships, and best of all reduce your marketing expenses.

No longer do you need to take out costly ads in the yellow pages or in newspapers. Those are still great options, but social media provides quicker results you are able to measure and track month to month.

In this report, I will walk you through LinkedIn and how you can create your vision and goals for your LinkedIn profile. While it isn’t vital for you and your business to participate in LinkedIn, it is a good idea to at least have a presence here and point them to your website or a way to interact with your business. You do not want to lose a potential client just because you’re not found on LinkedIn.

So, Let’s get started.

#1: Critical Areas to Consider

In each of the social media sites, there is a basic funnel every business should follow. First, create the social media platform. A platform is “A raised floor or stage used by public speakers or performers so that they can be seen by their audience.” You want to be seen by your audience, or in this case, your clients and customers. In the next chapters, I’ll explain the LinkedIn platform and how to build it to fit your business.

Next, every business needs to build a community of followers.

Please understand, your goal should not be to sell within LinkedIn. Instead, you want to create a raving fan base that will be interested in what you have to say and what you’re giving away so you can build an email subscriber list, and THEN convert them to buyers.

Critical Areas

There are seven very critical areas each business or individual must consider in order to be successful in social media marketing and LinkedIn.

LinkedIn Vision

LinkedIn Goals

LinkedIn Voice

Building the LinkedIn Platform

The LinkedIn Publishing Plan

LinkedIn Community Building

Measuring and Tracking Results

We’ll discuss these in detail in just a few moments.

#2: Reasons to Use LinkedIn

But first, let’s discuss why someone should use LinkedIn. The #1 advantage of LinkedIn is it’s all Business! LinkedIn is a business oriented social media networking service. It allows businesses to build a personal and business brand by providing both personal pages and a business page. LinkedIn can also increase visibility of products and services for your company. Through LinkedIn’s groups, you can participate in targeted and relevant business groups to establish your authority and leadership in your area, build connections with prospective clients, and develop new strategic partnerships.

You might ask yourself, “What can LinkedIn do for me?”

Great question! LinkedIn is an easy and effective way to find like-minded people and business associates. LinkedIn allows users to read a person’s business history on a single page. You can also see whom they associate with and other people they know, allowing you to reach out and make a connection with them as well.

Top 8 Reasons to Use LinkedIn

Build your Social Reputation. LinkedIn is a great tool for people to outline their experience, accomplishment, organizations and network.

Find Qualified Employees. Looking for an employee? Use your connections to search out qualified candidates. LinkedIn also has a job posting board, for a fee.

Make New Connections. Use LinkedIn and do a search for people in your niche or area of business. LinkedIn has an introductions tool that you can use to give you a written introduction for a person you want to connect with.

Increase your Google Ranking. Well-written LinkedIn profiles typically earn a high rank on the front page of Google. The more information you have such as LinkedIn (or Blog articles), the higher your Google ranking.

Check out Competition, Customers, Partners. LinkedIn is a great tool for research and to see what groups your customers and potential customers belong to.

Groups. Groups are a great way to network. Use groups to make connections with others within the group.

Recommendations. LinkedIn has a recommendation system where you and your contacts can recommend individuals and other companies, and in turn, they can recommend you.

Use it on your smart phone/tablet. Log in just about anywhere to post an entry, make a recommendation or find a new contact.

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Introduction

E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can’t even hold the candle to just how effective list marketing can be. It’s easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why.

Through e-mail marketing, you can get in front of the eyeballs of your audience members anytime anywhere. That’s right. You can be at a beach in the Bahamas somewhere writing an e-mail update. Plug that in to your e-mail service provider and your audience, regardless of where they may be in the world and regardless of what they’re doing, are sure to get your e-mail. After all, most people check their e-mail inboxes. Isn’t that awesome?

This enables you to sell more products. Since you have a de facto relationship with people who voluntarily got on your mailing list, you are able to keep the conversation going. You don’t get just one bite at the apple in trying to get list members to buy. Every time you send an update, you get a chance to convert some of your audience members into buyers.

Through e-mail, you also get to keep in touch with the needs of your audience. It’s like you’re plugged in to what they need, what they’re looking for and the problems that they face. After all, that’s the reason why they joined your mailing list in the first place. They’re looking for solutions and answers that your list can provide.

This enables you to keep a steady flow of traffic to your blog or online store. Now, this traffic may not convert right there and then but the fact that it is constant enables you to get many bites at the apple. You don’t just get a one-shot chance at converting online traffic. That traffic can come back again and again with each and every update that you spend.

If you’ve heard great things about social media, you might want to think again. Social medial marketing faces many challenges because of the evolving algorithms of platforms like Facebook. As the years go by, Facebook is sending less and less organic traffic. Even if you have a big Facebook fan page with a gigantic following, you’d be lucky for your page posts to reach a tiny fraction of your following. It’s getting worse and worse with each passing year.

With e-mail marketing, you have a higher chance of reaching your complete mailing list instead of being at the mercy of these changing social media platform algorithms. It really all boils down to how well you write your headlines and how targeted your list recruitment is. If you did your homework and you played your cards right, you stand to reach a much larger percentage of your list audience. This is not the case with the typical Facebook fan page.

Finally, with your own e-mail list, you stay in control of your access to your audience. You can even download your list members’ e-mail addresses as you move from one e-mail service provider to the next. This list is your asset. It’s not going away anytime soon.

Given all these amazing reasons, it’s no wonder lots of old-school online marketers say “The money is in the list.”

But wait… If you have just jumped in with both feet into e-mail marketing, I’ve got some bad news for you. You’re probably going to fail. There, I said it. You can fail by:

Putting up a list but it doesn’t attract many members.

Attracting enough people to your list but most don’t open your e-mails.

Building a huge list of people with many opening your e-mails - but most don’t buy anything.

The sad reality is that the vast majority of people who try their hand at e-mail marketing have very little to show for it. They spend money every single month on their e-mail service provider only to come up empty handed.

Failure in e-marketing comes in many different forms because people try many different things. Marketers also have many different circumstances and priorities. However, they all lead to the same place: very low to no income!

If you want to get into e-mail marketing and enjoy the amazing passive income it can produce for you, you are reading the best book to get your started. Seriously. No other book comes close because almost all other books out there try to pump you up about e-mail marketing. They get you all hyped up but they leave you high and dry. How come? They do not step you through a systematic and methodical way of doing modern e-mail marketing.

Let me tell you the old tricks no longer work. Get rid of them. Don’t get excited by them. Otherwise, you are just setting yourself up for failure. Unfortunately, almost all the other e-mail list marketing books out there keep rehashing the same stuff.

In this guide, you are going to get just what you need to succeed in the highly competitive yet also highly lucrative world of e-mail marketing. Put simply, I will step you through the process of putting up a modern e-mail list - one that is engineered to succeed from the ground up. I have trimmed all the fat off. There is no fluff in this book. Instead, you’re going to get clear, easy-to-understand concepts that you need to wrap your mind around for you to be successful.

Chapter 1: Identifying the Target Audience for Your Marketing Campaign

If you have a fuzzy idea of who your target audience is, you are going to fail with e-mail marketing. You really are. You might as well give up now if you are chasing after some sort of vaguely defined market.

Audience identification is crucial for niche list marketing. You cannot just target everybody. You have to drill down to a specific population of people who are trying to solve a fairly narrow set of problems. This is how you define their needs. By directly addressing the needs of these individuals, conducting enough consumer research and speaking their language, you would be able to convert a high percentage of them from website visitors to list members to product buyers.

It is crucial that you go from raw traffic to dollars in your bank account. Otherwise, you’re just wasting your time. All the traffic in the world is not going to add one red cent to your bank account unless you target a specific niche market and give its audience the solutions that they are looking for.

Finding the Right Audience

So, how do you know which audience you should target? There are many different audiences out there. All of them cluster around a specific range of needs or problems. Well, it all boils down to commercial value of those needs. There are many problems out there that people are not going to pay top dollar to solve. Sure, people are looking for the right DVD set of headphones but there is a limit to people’s budgets. Different problems have different priorities.

You need to find a niche that has enough commercial value. One way to estimate this is to use Google AdWords Keyword Planner and do cost-per-click research on keywords related to your niche. If you notice that advertisers are willing to pay a lot of money per click on those keywords, then you’re in a good spot. Chances are there is enough commercial demand for that niche. People are willing to pay a significant amount of money to solve problems related to your niche.

It’s also important to make sure that you are targeting a niche that is big enough. Sure, there are lots of advertisers willing to pay a tremendous amount of money for “structured settlement” keyword traffic. We’re talking about more than $20 per click. The problem is the volume of searches for that niche is actually quite low.

Make sure the niche you are targeting has enough demand as indicated by Google Keyword Planner. This tool not only tells you how much advertisers are willing to pay per click but it will also give you an estimate of the volume of searches for keywords related to that niche. You’re looking for a nice combination of decent commercial value with decent traffic volume.

Finally, you should also pay attention to competition levels. If you pick a niche that is extremely competitive with gigantic brands monopolizing pretty much all the search volume for keywords related to that niche, you probably are going to have a tough time making inroads. You should look for a niche that is somewhat competitive but no so competitive that there’s absolutely no space for newcomers.

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Introduction

With the advent of systems like Shopify and WooCommerce that make it easier than ever to set up an online store without vast programming knowledge or deep pockets, and the prevalence of drop shipping companies that have affordable prices, e-commerce is booming like never before.

E-commerce is one of the only systems you can use to make money online that is truly long-lasting and sustainable, and, in a profitable niche, can keep making you money for many years to come.

In fact, there are ordinary people with no business background, no advanced education, and no huge starting bank account balances who are making millions selling everyday items.

If you’re interested in starting your own online store, I recommend reading this guide from start to finish. I’ll teach you the basics, and it’s up to you to pursue it.

So let’s get started.

Chapter 01 - Selecting a Profitable Niche

You can create the coolest, best looking, most exciting online store ever created, and fail miserably if you don’t choose a profitable niche. Niche selection is so important that it can literally make or break your success.

A good niche should:
Have a moderate to large audience
Have low to moderate competition
Have buyers who are passionate about the niche
Have products that are priced high enough to be profitable

You want to make sure there are enough people who are interested in the niche to support a good number of sales, but you don’t want the niche to be so saturated that it’s difficult to make a profit.

You want a market in which the buyers are passionate, or have a real need for the product. It’s going to be difficult to make good money selling ordinary products unless you have a very unique selling point, such as a drastically lower price, or some sort of value added selling point. You want to sell products people will be excited to buy, and that they will keep coming back for.

You want to make sure you have products that can be priced high enough to make you a good product without pricing you out of the market. You probably won’t make a lot of money selling products priced under a dollar, because you won’t be able to build a large enough market quickly enough, but a product priced at ten dollars or more would probably be enough to justify the opening of a store. Of course, there are people who have made fortunes with very inexpensive products, but it takes more volume than a beginner could likely manage.

A good starting point for niche research is to simply make a list of your own hobbies, interests, areas of knowledge, and needs. The more you know about a particular subject when you open the store, the easier it will be for you to source products people would want to buy and to find the right marketing channels to reach your core audience.

Once you have a list of at least 10-20 topics, you can begin to research them in earnest. You want to find out how many people might be interested in each potential niche, how many products are available that you could sell, and how much of a profit margin would be possible.

There are many different ways to do this, but one of the most popular ways is to check Amazon. Start by searching for individual products you might buy in a particular niche. For example, if you want to research the golf niche, search for things like golf clubs and golf balls and find out the bestseller rank for each product. This will give you a general idea of how well each product sells.

You want to be able to find at least a few products selling well enough to be in the top 10,000 in their main category, and in the top 1,000 would be even better.

Here is an example from a live Amazon listing for a particular brand of gold balls:

This product is currently #857 in its main category (Sports & Outdoors), which shows there is a strong market for golf balls, especially when I take a look at other products in the Golf Balls category. The top product in this category is #125 in Sports & Outdoors.

Now, you should be aware that strong demand within a main category might not always mean huge sales. Some categories will have fewer sales than others, of course. But this will give you a general idea if there is a market in the niche.

If you want to learn more about niche selection, I highly recommend checking out Ecom Smart Start. You’ll learn all about niche selection from start to finish, including dozens of broad niche topics you can use as a starting point for your brainstorming.

Chapter 02 -Finding Your Passion

It’s not enough to choose a niche that is profitable. If you choose a niche you aren’t passionate about, or one that you find you truly dislike, your business is likely to turn into a drudgery very quickly. In fact, one of the reasons many people start a business is to get away from jobs they hate, and the last thing you want is to end up in the same position you were in before you left your job—unhappy and wanting something different.

So as you look for potential niches, try to find something that interests you and you’re passionate about. This will make it easier for you to source products, market the products, and spend the time required to make your store a success.

It’s possible that you won’t have any interests that would be profitable, but it’s highly unlikely. Even if you like some relatively obscure things, there will usually be at least a decent number of other people who are also interested in it.

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Chapter 01 - Google AdSense - Definition and Overview

Google AdSense takes internet marketing to the next level. It is a helpful tool that allows website owners to select what types of ads are relevant for their target market, allowing only the most relevant ads to appear. When relevant ads appear on your

website, or ads that interest/speak to your specific target market, they are likely to click on those ads. And with Google AdSense, you earn money for every time an ad is clicked. It really is that easy!

In short, Google AdSense allows Internet marketers and website owners to work together to ensure the best possible results from results driven advertising. And do you want to know the best part about Google AdSense?... It’s FREE!

Rather than giving permission to advertisers of all varieties, Google Adsense puts the power in your hands to choose which ads make the most sense for you, your business and your target audience.

Google defines its AdSense program in the following way:

?Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site – or matched to the characteristics and interests of the visitors your content attracts – you’ll finally have a way to both monetize and enhance your content pages.

It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Google further hails AdSense as ?The flexible, hassle-free way to earn revenue online.

So, is what they say really true? Does it really work and more importantly, does it really work that well? The answer is, yes!

Google will pay you every time your site visitors click on an ad within your site. That means that you get paid whether they end up purchasing something from an advertiser or not. All they have to do is click in order for you to get paid!

In addition, you can not only choose which kinds of ads will appear on your site (as in relevant topics via keyword selection), but you also have the ability to integrate them seamlessly into your site by completely customizing the look of your Google AdSense ads. You have the ability to select a color scheme, size of the ads and and placement specifications for the ads as well.

Google also makes it very easy to follow your AdSense success by providing you with easy to read, easy to manage reports that show you which ads are being clicked, how often they are clicked, and how much you are earning with your AdSense account.

From an outside perspective, Google AdSense is, in both theory and reality, a fantastic tool. So, it’s not just a self-proclaimed useful and effective way to gain revenue for your business... It really is!

Chapter 02 - How Google AdSense Works?

While Google AdSense is an extremely user-friendly tool, it can take some time to figure out exactly how it works. You will need to become familiar with all of its features, how they work and how they can best be used to benefit your particular business, your business goals and your business needs.

Let’s take a look at some of the most basic steps involved in Google AdSense to better understand how it works.

1. You choose what and where AdSense ads will appear.

You will carefully select and specify what kinds of ads you would like to show up on your site as well as where on your site they will be placed. Google will ask you for keywords about your business, products and/or services that will help generate a topic or topics of ads that are relevant to your business.

2. Advertisers bid on ad placement in real-time.

Advertising space online is valuable real estate. That is why many advertisers are willing to pay for quality placement. With Google
AdSense, the highest bidder always wins the spot. In other words, you
won’t find advertisers with questionable businesses paying too much for advertising space, so the bidding system helps separate the ?good advertisers from the ?bad ones.

3. You get paid based on clickthrus.

Google bills those who win the bids and pay for advertising space. You then receive your payment based on the ads placed on your site and when/how often your site visitors are clicking on them.

Many people find it hard to believe that there is no fee for creating a Google AdSense account and allowing AdSense ads to be placed on your website. But the truth is, they only pay you when the ads are being clicked, so if you think about it, this method makes sense.

There is no need to pay them to advertise for others businesses. And in the same vein, they don’t pay you for simply placing the ads. There has to be positive activity in order for it to work on either end of the spectrum. The advertisers decide how much they are willing to pay for their ads (to be explored in Google AdWords) and you, as the one providing the advertising

space, benefit from the ads’ effectiveness.

AdSense is also more than just advertising. With Google AdSense, you can choose to include one or all of their ?products as a way to increase your

profit-earning potential through targeted advertising. For example, you can choose to place AdSense ads within your site (which are customizable and of course, targeted); you can also choose to include AdSense searches within your site (which help users and bring you a profit at the same time); or you can choose to place Google AdSense ads in your feeds. It’s up to you which, if not all, of these options you choose, but no matter how you look at it, Google AdSense just makes sense for business.

Remember, the more you take advantage of Google AdSense products, the more you will benefit from it.

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Chapter 01 – The Basics of SEO

Trying to get the site optimally listed on Google or other engines should be the priority exercise at every juncture. This should be part of the growth strategy of any online endeavor that is seeking ultimate success.

Literally meant to increase the site’s ranking of the web search conducted by the interested viewer, the SEO is one of the important ways to generate and direct traffic to a particular site.

The Basics

Monitoring the ranking of the site should be a priority to ensure the current efforts put into the content and choice of keywords to encourage the relevant clicks is the best for the site. Using complimenting platforms such as Marketing Vox will allow the individual to keep track of the page ranking with tools like Alexa and Google tool bar. All these will keep a regular check on the ranking and provide the feed necessary to facilitate a re-thinking exercise should there be a need to implement it.

Keywords are like the magnet or the eyes that are going to get the attraction of the SEO thus creating favorable ranking possibilities. The use of the most appropriate keywords will eventually make or break the success of the site’s ranking rate and this is the most important contributing factor from the viewing visitor’s perspective. Inserting the keywords into recognizable spots like the title tag and the page header will help too.

SEO ranking also takes into account the links the site manages to create. The integration of internal links is an easy way to boost traffic to the individual site or page thus creating a recognition element that is important.

Chapter 02 - How to Determine And Monitor Your Search Standings?

Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the need to then consider the elements that are needed to successfully monitor this growth in an efficient manner.

Check In To It

The following are some tips on how this may be effectively achieved:

Through the process of monitoring the search standing the individual needs to be equipped with the proper understanding of how the SEO efforts work.

One of the recommendations would be to use the MarketingVox to help keep tabs on the search standing through the page ranking with tools like Alexa and Google tool bar.

Making it a periodic practice to check the referral logs to track the visitor’s movements within the site and the search terms that are being popularly used to find the site is encouraged.

Being committed to the process of determining and monitoring the search standings is also something that should be considered in a rather long term time frame.

This is because most of the results and information gathered can only be useful and effective if done for a reasonable amount a time to ensure the accurate gauging exercise in possible. Understanding that the material gathered is not beneficial is looked upon as a onetime solution or general idea of the overall picture being presented.

Having clearly defined goals will also better facilitate the monitoring exercise as the SEO efforts will be better managed. Using suitable web analytics software would be advised at this stage to create a clearer picture of what is working and what is not.

Monitoring the page yielding traffic is also a metric that determines how well the page at the specific site is able to drive search engine traffic to it. As a webhost it is a pivotal element to the success of the page to ensure its visibility to the search engines, to draw the new traffic to the site as often as possible.

Chapter 03 - Research Keywords And Know Where They Go

The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.

Research

Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used.

Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site.

This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site.

This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise.

Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial.

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Introduction

What is an Amazon affiliate website?

Amazon, the world’s largest e-commerce site has a well-established affiliate marketing program called Amazon Associates that allows you to earn up to 12 per cent of the total sales value of a transaction originating from your referral website. That’s a pretty decent figure you earn for a successful referral.

E-commerce companies nowadays are trying to outdo each other in terms of sales and they are investing on every marketing channel available. Affiliate marketing is where they are interested mainly for the returns it can guarantee.

Let’s start with the basics by getting a general idea of what an Amazon affiliate website is. If you are looking to make some money, then becoming an Amazon affiliate is a great idea, but you need to do more than just becoming an affiliate. You need to promote the products you think will earn you some cash on a regular basis.

How does it work? It is really simple.

Once you open your Amazon account, you can insert plenty of Amazon HTML links into your articles or blog posts, which are based on the products you choose to promote on your blog.

These customized links will direct readers that click to the item on Amazon’s page, and if they buy the product, you get a commission. Best thing is that these links will remain on your blog forever as long as you leave them there, meaning you can be paid commissions for an endless period of time whenever someone make a purchase through your referred link.

There is a fee structure within Amazon that will help guide you to the products

where you will earn more money. For example, electronics only earn 4% commission while mp3 downloads will earn 10% commission.

Lucky for you, the more products you sell, the more commission you will earn as your percentage will go up. In regards to electronics, if you sell more than six products in a month your percentage commission jumps to 6% and then will go up again after you sell more than 30 products in a month.

The greatest percentage that you can earn in a month is 8.5%.

Now that we know the basics of the Amazon affiliate program, what is an Amazon affiliate website?

An Amazon affiliate website is a website that promotes products from Amazon and uses affiliate links to sell these products. Typically, these types of websites will have a theme, such as cameras. There are product posts, reviews and other things to create interest about a certain product to send the reader to Amazon to purchase that product.

One of the absolute best things about the Amazon affiliate program is if a reader clicks to go to Amazon through one of your affiliate links, it stores your affiliate code and anything that they buy will earn you commission. Therefore, they don’t have to buy the product you suggested for you to earn commission - they can buy anything off of Amazon and you will earn commission.

Chapter 01: Reasons of being an Amazon Affiliate

It’s free to join and easy to use. And it makes money.

There’s plenty of reasons why the Amazon Associates Program is one of the best existing affiliate program.

One of the great things about the Amazon affiliate program is if a reader clicks to go to Amazon through one of your affiliate links, it stores your affiliate code and anything that they buy will earn you commission.

I repeat, ANYTHING.

This simply means that they don’t necessarily need to buy that product you recommended in order for you to earn commission - they can buy literally anything from Amazon and you will earn commission, as long as they are directed to Amazon through your website’s affiliate link.

It’s really common for people to buy more than one item. Regardless of whether people make purchase of the product you recommended or not, statistics have found that a significant crowd of people usually went on to buy all manner of products (other books, electronics, cosmetics etc) – where you will get a commission on each one of them – this is passive income.

You earn a commission on anything that a person buys within 24 hours of you directing them to Amazon.

Amazon is one of the most widely trusted brand on the internet. The traffic for Amazon has been proven to be one of the most popular shopping destinations online. Readers know Amazon and are familiar with it – they trust it and do spend significant amount of money there.

Tens of thousands of Amazon customers have already set up an account and specifically have a credit card stored on file for speedy checkouts. Proving that these pool of trusting loyal customers usually will not have second thought on making a purchase.

The amount of products on Amazon is what makes it attractive. The wide arrays of products selling on the site allows you to narrow down your options. Amazon has such a variety of products, bloggers with narrow niche generally get to avoid facing the common difficulty to find the right product that matches their blog’s focus.

For example, certain blog that only focus or specialize in reviewing a specific product that affordable affiliate program do not offer. Many bloggers don’t have the luxury of being able to choose high paying affiliate programs that have narrow niche because they simply don’t relate to their topics. Therefore Amazon is a great option to bloggers.

Your earnings might come in slower than you can wait but trust me on this, it will build up as time goes and when it is established, it will be your constant snowballing income source. The next best thing is the effort needed for this program is pretty minimal. Just by doing reviews, blog posts, adding links to your posts over time. Create as much doorways you can to direct customers into the Amazon store. Each time you do, you are increasing the chances of people making purchase and you will get your share of commission. That is literally all you need to do. Attract, direct, earn.

And just like any shopping center, the sales during holidays season on Amazon bloom rapidly too. There is a significant bloom in sales whenever it hits holidays season so the key to making profit as an Amazon affiliate is to aim for times like this. Plan ahead, line up your links and posts a couple of months before, and run specific posts leading up to the holiday rush (like Christmas or New Year). You’ll be sure to earn extra commission during the holiday season.