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Secrets To Successful Career PLR Ebook

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Introduction

“You will never change your life until you change something you do daily”, said by the popular televangelist Mike Murdock. Once you arrive at the torturous decision of changing your career, do not waste more time dwelling on the rationale behind this decision.

Get all your acts together and think of better ways of giving yourself a set of career skills that can gear you up for a new life and a new career.

Beefing up your career skills is rather an essential step of achieving true success. There are some secrets that will aid you in acquiring these skills. Learning these secrets can be very beneficial indeed.

Once you have learned all these secrets, you are on your way to enjoying a better career, a sense of stability and more money. All of the time, energy and efforts in strengthening your career skills will be well worth the investment.

By strengthening your career skills, you can become one of the potential candidates that employers are looking for. Thus, it is important to pay attention to these secrets.

One of the first steps of acquiring a new set of career skills is arranging funds that allow you to attend a university or school. This is a big step to moving forward for you to obtain a new set of skills.

Taking it a step further than college is also important. You may want to check out some extracurricular activities such as clubs or maybe even participate in a volunteer event. These are just a couple of examples that can be very beneficial.

Although obtaining new career skills means spending money and time, the outcome will be most beneficial. Keep in mind, it will be a difficult task and will require longer hours.

There is also a plethora of courses that can help in getting your foot in the door to your career. You can gain specialization and expertise in a specific activity or field. Some institutions also offer courses that are highly effective in establishing a career. They are reliable in arming yourself with a set of career skills. It is important to look into many schools and check to see what each offers.

Through constant training and practice, you will be on your way to embarking on a new career. Beefing up your skills is proven to provide long-term benefits and offer you a stable job.

Learning and development are also needed in meeting the challenging demands of a career. There are some skills that will also need improvement. By focusing on these skills, you can improve and become a better person.

Mentoring or taking online and offline courses are also essential parts of beefing up your skills. Below are some of the secrets to learn to aid in strengthening your career skills for your success.

Chapter 1:

Basic Career Skills

All employers are searching for potential employees who already have their basic career skills that serve as their foundation skills.

Here are the basics pertaining to your career skill to ponder on:

- Reading: You can understand, interpret and locate written information like graphs, schedules and manuals.

- Writing: You can communicate ideas, information, thoughts and messages effectively in writing. You can further create documents like manuals, flow charts, graphs, reports, directions and letters.

- Mathematics/Arithmetic Skills: You can further perform computations and face practical problems by means of choosing from a wide array of mathematical techniques.
- Listening: You can attend to, interpret, respond and receive verbal cues and messages.

- Speaking: You can communicate and organize ideas orally.

- Interpersonal and Team Skills

An applicant must be competent with verbal communication. Answering questions in a good and positive manner is a good point.

There is a need to be direct to the point and demonstrate good skills as part of customer service. There is no need to be outgoing. There is only a need to know how to better communicate with coworkers, team members, customers and the management.

Chapter 2:

Identify Your Area of Improvement

Synopsis

Most people are holding jobs with various employers. They are also moving to various employment sectors throughout their working life.

Thus, there is a need to be flexible enough with the working patterns. There is a need to be prepared with the changing sectors or jobs for better opportunities. You need to have improvement that serves you in the long run.

Employers are looking for skills that often go beyond experience and qualifications. While your experience and education may make you eligible enough to apply for a job, you still need to have mixed skills.

For most employers, getting the right people is important. It is all about identifying the people with the right qualities and skills to fulfill their role and contribute to the success of the organization. You may be one of those candidates who have the “hard skills” and qualifications in managing your job role. However, employers are less likely to hire you without your soft skills.

Where do you need improvement- Below are some of the skills that you may need to improve.

Employability

Employability skills serve as the foundation of your career. Organizations are spending a lot of money and time to train their staff for various positions. During high employment, employers give favor for applicants who have well-rounded employability skills.

Mind And Motivation PLR Ebook

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Introduction

Motivation serves as one of the most important things in life that a person must not forget especially in times of troubles and difficult challenges. This thing has successfully changed the life of many people in this world in the past because of its amazing benefits that can amazingly increase the level of self esteem and courage of a person while accomplishing tough tasks and special goals. Some people might say that motivation is just an ordinary word which has a very useless meaning. But such claim is a very big mistake since it plays a very important role in the daily living of every individual in this world who wants to become successful.

Motivation has an ability to change the mood of a person in a good way especially when it comes to the completion of special goals. This thing works more efficiently when executed with the help of a very reliable support. It has a very strong connection to the ability of a person to find a purpose behind the things and situations that are happening in this world nowadays. And everyone will surely agree to this statement since it is part of the reality.

Motivation works more efficiently if an inspiration is available to inspire a person to work harder in the middle of all the challenges and obstacles that are happening in the way towards success. With the help of this special thing, a person will be able to achieve great excitement in all of the missions that are meant to be accomplished to achieve a very important goal in life.

Chapter 1:

The Basics of Motivation

Synopsis

Motivation plays an important role in the daily living of a person. It can totally change the mood of several individuals in a very good way. Many people in this world have successfully achieved their most important goals in life because of this wonderful thing. Sometimes it can be embodied by a set of interesting objects that are very important in the life of a person. Its main purpose is to motivate a person to do a certain action or move in exchange for a certain reward or achievement.

Motivation is always embodied by a set of rewards that a person will receive after the process of accomplishing a very important goal. This special thing can be applied on the daily living of a person with the use of some special items or special individuals who can provide great happiness, contentment and courage to another person. Its concept is highly applicable in the process of learning process since the learners won’t be able to focus on their studies if a reward is not present to compensate their achievements. This emotion can be used also to achieve excellent results in the field of teaching. A teacher won’t be able to catch the attention of the students in a classroom for several hours if this was not properly integrated.

The Basics of Motivation

It is really hard to understand the concept of the motivation. But it is really one of the most important emotions that a person must feel while aiming for something to achieve better results in the end. The following are the key ideas that can explain the meaning of this special feeling:

? Several kinds of rewards or gifts are meant to be provided by an individual who aims to be motivated in the middle of a very tough task of responsibility in school, office or business establishment. Anyway, what are the examples of rewards that a person can use to motivate oneself or a different person? Some of the best rewards that a person can cause while aiming for an effective motivation are the following: money, compensations, success and other special things that are very rare or limited in the life of every people in this world.

? Motivation can be executed by only one person alone or with the help of another individual. All of the people in this world need it to become more successful in all of their goals and aspirations in life.

? Motivation can be used to build up the concept of moral values in the daily living of a person. It is something that can encourage a person to work harder while aiming for a very special thing or achievement in life.

Chapter 2:

How to Focus on One Goal at a Time?

Synopsis

It is easy to concentrate on one goal if a person is well motivated. Motivation has a very strong connection to the concentration of an individual who aims for a very special thing. Such claim is very applicable in the process of attaining a very important goal in life or a very significant opportunity which can lead a person to success. There are so many ways to concentrate on a goal with the use of some effective motivational techniques. And some of its examples can be executed by only one person.

Motivation has an ability to improve the level of concentration of a person while trying to complete a very important goal. This special thing can encourage a person to pursue a very difficult task even if the needed things are not so easy to provide. It is something that can provide self confidence, strength and courage in the mood of a person. The issues that are related to hopelessness can be easily resolved with the help of this special thing which can be achieved by a person only with the use of a reward or any special item that can bring happiness and satisfaction in life after several days of focusing on a very tough responsibility.

It is Important to Concentrate on One Goal

Motivation and concentration have a strong connection to each other. These two things have an ability to change the overall performance of a person in school, work and even in the process of achieving a very special goal in life. If motivation is not present in the life of a person, it will be very hard for that individual to focus on a certain goal. It is because motivation helps a person to find a perfect purpose for a certain action or plan once executed. The following are the steps on how concentrate on one goal while aiming to understand the concept of motivation:

? First of all, self evaluation must be executed by a person while trying to motivate oneself to concentrate on one goal. Try to establish some limits and target accomplishments on the daily schedule of the tasks that are meant to be finished in the completion of a goal.

? Think of something that can be used as a reward for oneself just in case the goal has been successfully completed.

? Do not think of any negative situation while trying to accomplish all the tasks that will lead to the completion of an important goal. Stay positive and look into the things and rewards that will come after the challenges.

That’s it, when all of these steps were properly executed, a person will be able to concentrate on one goal. Such steps simply explain the importance of a motivation in all of the aspects of the daily living of a person.

Leadership Ethics PLR Ebook

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Introduction

Most of us will never have seen ourselves as being leaders. For the majority of us, the thought of taking charge of an office will not so long ago have seemed completely absurd. That’s a job for high fliers, for people-people… for born leaders!

But despite any initial apprehension, leadership roles are something that many of us will have thrust upon us against any protestations. In the vast majority of industries, progress and a hike in salary means taking on more responsibility. And that responsibility will very often take the form of some kind of leadership role.

You can only progress so far before you start having staff under you and the further you then climb the ladder, the more people will start looking to you for direction and the more people you’ll be responsible for.

That then leaves two choices: shy away from the pressure and the responsibility and live on the modest salary that comes from that, or learn to suck it up and take charge.

And guess what? When you do accept that mantle and become the leader that you can be, you’ll find that it’s one of the best experiences imaginable for your personal growth and development. You’ll become more confident, more able and more authoritative and it can completely transform the way you see yourself.

So now the big question: can you learn leadership? Are some people simply destined to be good leaders while others will forever be disrespected and awkward in the role?

Well, while some people are ‘born with it’ (as Maybeline would have us believe), it certainly is possible to learn the skills needed for leadership if you don’t already have them. And as it happens, that’s exactly what this book is about to do for you!

So read on and prepare to learn the ins and outs of leadership and what it takes to inspire a team and get the very most out of them.

What you will learn…

• What makes a great leader
• Should you be feared or liked?
• How to become instantly more charismatic
• How to use ancient techniques like ‘transformismo’ to control your team
• How to understand the differences of your team and get them to work for you
• How to handle a crisis
• How to cultivate inspiration
• How to give your staff motivation How to create new teams

And more!

And once you’ve honed these skills, you’ll find that they become powerful not only in the office and the boardroom but also in all other walks of life. Prepare to become a more inspiring friend and a more effective parent!

Chapter 1:

What Qualities You Must Have as a Great Leader?

Perhaps the best place to start is by asking what makes a great leader. What is the end goal here? What are you aspiring to?

When we think of great leaders, we will often think of inspiring superhero types. People with heroic, puffed out chests, powerful voices and a cool air of confidence. They always know the right thing to do and they have the uncanny ability to reel off motivational and inspiration speeches at the drop of a hat. No one ever defies these great leaders because they don’t want to – the leaders are so just and wise that they have no need. But if anyone ever did cross them, they would be immediately be put to rights with a stern but fair judgement and unquestionable authority. These are the leaders that make us feel safe, that steer our ships through uncharted waters and that make us feel like we can do anything as a team. These are the heroes taken straight out of the Saturday morning cartoons you probably watched as a child (which, by the way, are based very much on our Father and Mother archetypes).

Now the chances are that you probably have known a few people like this in your lifetime. Perhaps you have a parent who really is that wise, all-knowing figure. Or maybe you had a teacher that inspired you when you were younger and helped you to make the career choices that led you to where you are today.

You might also know of some famous real-life characters who fit this bill. Perhaps you know of a few celebrities who you look up to, or a few historical characters even.

But for the most part, this is not the reality of what makes a good leader. While all these things could certainly help you to inspire followers, they are certainly not necessary for you to become an effective leader. And it’s just as well - as that would be an awful lot of pressure to put on yourself!

So what does make a good leader? What is the minimum entry requirement?

Of course this is a somewhat abstract concept and not one that can be satisfied with a simple answer. But let’s give it the best shot.

Ultimately, the best leader is the leader who gets results. And they do this by organizing, stabilizing and motivating a team in order to get more out of them than they would be able to accomplish on their own. So put simply: does having this leader in place make a big difference to the team’s ability to accomplish goals?
If the answer is yes, then the leader is providing a useful function and they are worth keeping in place. If the answer is no, then you could make the argument that the leader is not useful and is a waste of money or time.

But this mentality, while accurate, is dangerous. Why? Because it leads to ‘performance reviews’ and other tests to identify the ability of the leader. A leader might then be punished or penalized if they should fail to meet monthly targets, or if they should be seen to be spending too much money. This seems to make sense when you think about leaders in terms of their ability to help teams meet goals but this is forgetting one small factor: time.

Because a leader’s ability should not be measured in terms of their ability to accomplish X in T amount of time. If that is the only concern and the only aspect of performance that the leader is graded on, then in all likelihood they will end up making the wrong decisions for the good of the business and the good of the team. They will stick with what works, they will stick with what they know and they will avoid taking risks or evolving their business model to meet new challenges. A good leader should be someone who is able to see the road ahead and to seemingly pre-empt the changes that will affect businesses most.

These are the leaders who will be able to help a business to grow rather than just survive and who will be able to help avoid catastrophic failures that lead to layoffs or bankruptcy. And this same theory applies in other contexts too - the best parent is one who can not only keep the family happy and functioning well but who can also help to improve their circumstances so that they become happier and so that they become more fulfilled. They are also able to foresee potential challenges and set up contingencies so that they can deal with crises while remaining cool and level headed. This is the true example of ‘Super Dad’ and ‘Super Mum’.

So we can conclude that a great leader is able to help a team meet goals more effectively than they would otherwise and that these goals should be long term goals rather than short term. When a leader is stifled, it is very often because the leader above them is short sighted. If management higher up is forcing quarterly reviews with strict, punitive measures for those seen to be underperforming then it will stifle a leader’s ability to grow and bring changes. This means that the goal needs to be right as well and in many ways, it’s that goal that we will see is the most important driving force behind a great leader.

Traits of a Great Leader

That’s a rather abstract overview of leadership though and one that doesn’t really give us all that much concrete information to work with. So let’s take a look at some of the more concrete traits that we can break down this concept into…

Kickstart Your First Product PLR Ebook

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Introduction

There's some great news… which is you don’t have to be super-creative to produce your own unique product. You may always do what so many others do, and that's to upgrade something that exists; or make it greater and better it. You may produce a product mash-up and produce something over your own. Example, you've some particular issue or subject, and you have 3 or 4 ebooks on that issue.

You may simply take ideas from all these ebooks and produce your own. You don’t copy but instead learning from them and making a product of your own that lets in your own ideas, analysis and data.

The thing here is that you’re handling these research products as a commencing point to get ideas, so that it becomes simple for you to work with your own product. There’s an unbelievable amount of ideas simply sitting all over the place, so do keep an awareness. If you’re going to build a product, then it’s in your best interest to make a high quality product holding useful info.

Your first product, regardless what you do, will always take the longest and feel like the hardest. Given here are hints that will help you in that field.

Chapter 1: Take Care of these Most Critical Things for Writing an E-book

Synopsis

There are a lot of advantages to writing ebooks, but the experience is priceless. Authoring something so involved is truly worth the time and effort, not simply for apportioning your knowledge, but for the feedback you get from those who read it.

All the same, when most individuals begin to think about composing an entire eBook, they make the error of believing it will be complicated. The key component for success with any eBook is authoring it and presenting it the right way to your intended audience.

What You Need To Know

It's crucial to be centered if you wish to compose an eBook that will bring in cash. This is the most crucial thing about authoring a great eBook: don't let your attention wander from your goal as the more data that you are able to include in your eBook the greater it will be. For instance, if you're composing an eBook about “cat training” you have to stick to that matter and not attempt to cover everything about cats.

If an individual chooses to purchase an eBook online, they're frequently looking for very directed info that may be utilized immediately. They don't wish to go through a whole bunch of frivolity before getting to the info they require.

Additionally, bear in mind that the caliber of your eBook relies on how well you produce it. Among the chief reasons why publishers reject books again and again is because they're written poorly. So if you wish to give your target audience something they'll like, along with great info, your presentation likewise matters.

No one will give your eBook very much credit or even wish to read if it is not composed in a professional fashion. You have to really certain of what you write and how you're delivering it.

Make certain that you're specific when you ask other people to review your eBook. Would you like review of your spelling and grammar? Or about the flux and the consistency? How about the caliber and usability of your info? You have to be extremely specific when you’re inviting feedback from individuals so that you know what precisely are the changes that you have to make. Remember, authoring a great eBook takes work and time and that means that you have to take the feedback you get to heart and put it to use.

Platform

“Platform” is the publishing hoopla for a plan that you've developed to market your eBook once you’ve released it. Your platform consolidates a number of tools to circulate the word about your new or newest eBook. As the responsibility for marketing your book is mostly your own, you're not only the writer; you're your own publisher, also. In and of itself, you're totally in charge of getting the word out to anybody you wish to purchase and read your eBook.

As an eBook, published electronically for a likely readership that will get it, store it and read it is in an electronic data format, it stands to reason that you can reach that likely readership by electronic means. Here are a few of the things I've utilized to advertize my eBooks:

Review Books

Amazon and Barnes and Noble both enable me to provide a two-week lending of my book to a target area list of likely book reviewers associated with papers, magazines and blogs, who may help me to circulate the word about my eBook.

Smashwords goes beyond that: by their unparalleled couponing program, they let me send net coupons to this same target market, who may issue an indifferent review of my eBook for their particular readership. My blended target market reviewers get through to a potential huge readership nationwide.

Releases

In order to accomplish my plan for book reviewer and book purchaser recruitment, I formulate numerous press releases tailored to each particular demographic or geographic section.

Writer and Book Pages

Each of my selected publishers provides me with a free writer page and a separate marketing page for each of my eBooks, which enable me to provide relevant info about my eBooks and my pertinent background, likewise links to my appropriate blogs and an chance to sample and (hopefully) sell my eBook.

Acupuncture Mastery PLR Ebook

Introduction

The classic Chinese explanation of acupuncture is that channels of energy run in even patterns through the body and across its surface. These energy channels, named meridians, are like rivers flowing through the body to irrigate and nutrify the tissues. A blockage in the movement of these energy rivers is like a dyke that backs up in others.

The meridians may be molded by needling the acupuncture points; the acupuncture needles release the blockages at the dams, and restore the regular flow through the meridians. Acupuncture treatments may therefore help the body's internal organs to rectify instabilities in their digestion, absorption, and energy production actions, and in the circulation of their power through the meridians.

Learn About The Amazing Art Of Acupuncture

Learn About The Healing Power Of Acupuncture

Chapter - 1: Acupuncture – An Overview

Synopsis

Think acupuncture, think needles. Primarily this is the way most people view the art of acupuncture. These needles are inserted into the skin but not too deeply; it would seem, at various locations to relieve pain or to correct a negative problem in a particular body part.

The Beginning

It is not surprising to note that this art form originated from ancient china. The early Chinese physicians discovered the energy network just below the surface of the skin which communicated and connects the exterior surroundings to the internal organs and the various individual body systems in over a thousand acupoints. These acupoints are found in specific strategic places all over the body.

By addressing the imbalances in the body system through these various acupoints the practitioner is able to restore harmony or address any negative occurrences.

The basic idea behind acupuncture is to correct the balance and restore it to an optimum positive functioning level. By correcting the balance, one corrects the problem.

Originally discovered as an ideal way to keep pain under control or eliminate it altogether, it then went on to explore the possibility in restore the individual’s health by seeking to correct the balance in the body system.

The assumption that this art form is painful as it consists of using needles as the primary way of approaching the treatment is totally unfounded. The needles are so delicately fine.

Ideally the individual considering this form of treatment should be willing to commit to at least a dozen sessions before the optimum levels can be reached. However some have attested to seeing results as quickly as after a few sessions only. There are also some who experience worsening conditions; this is because the body is in the process of correcting itself. Thus by sticking to the desired amount of sessions, eventual positive results will unfold.

Chapter - 2: Acupuncture Treatment for Diminishing Neck, Shoulder And Back Pain

Synopsis

Explained the most basic way, is that acupuncture uses an examination style that takes the pulse for diagnosis purposes; then the trained practitioner will be able to determine the balance of the twelve meridians and its working percentage.

Clear Up The Pain

There are various areas that acupuncture has been proven to be able to provide relief to when this style of treatment is sought. Most neck and shoulder problems are caused by muscle tension and stiffness.

These conditions are mostly caused by the regular routine of most office bound workers who tend to be in a sitting position for the most part of a working day.

Couple this with the strain the eyes are put through when working on a computer is what causes these muscle tensions. Other reasons for these tense muscles are stress and tiredness.

Acupuncture addresses this problem by locating the important acupoints nearest to the problem area, which in this case is the “fuchi” point at the top of the neck, just below the hairline. This is the area that mostly affects the neck muscles.

As for the shoulder muscles the problem areas are found to be in the large muscle between the neck and the shoulder joint and the muscles between the shoulder blades. Acupuncture needles are then applied to these points to relieve the stiffness and increase local tissue circulation and induce additional relaxation responses. The better circulation eases the general tension in the area, thus eradication the discomfort originally felt.

To address back pain issues, the acupuncture practitioner will first examine the pulse of the individual in order to determine the condition of meridian points.

Then the larger nerve in the lumbar spine, the sciatic nerve is addressed. Needles may not always be inserted into the perceived area of the pain.

These needles can sometimes be placed around the lower back area while actually avoiding the meridian points. The blood flow is then normalized to ease the tension caused by the muscle strain.

Ai For Entrepreneurs PLR Ebook

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Introduction

The technology industry has fallen in love with artificial intelligence, also known as AI. With applications that range from automated customer service to high-end data services, artificial intelligence is popping up all over the place.

Rob Marvin and Brian Horowitz from PC Magazine point out that AI is clearly a growing force in the industry, taking center-stage at conventions and conferences and showing a lot of potential for a wide variety of industries (including manufacturing and retail).

New products are already equipped with virtual assistants and chatbots are answering your customers’ questions for you. And companies like Google and Microsoft are “integrating AI as an intelligence layer across their entire tech stack.”

This isn’t the artificial intelligence that science fiction has conditioned us to expect, though. While there are a few robotic androids, there’s no Skynet. We don’t even have Jarvis, the AI butler from the Iron Man movies. What we do have is smarter tech and far more powerful data.

And what that means is that, according to the CEO of Sas.com, “Widespread advancement in machine learning (ML), computer vision, deep learning, and natural language processing (NLP) have made it easier than ever to bake an algorithm layer into your software or cloud platform.”

For your business, practical AI applications can take almost any form, depending on your organizational needs and “the business intelligence (BI) insights derived from the data you collect.”

You can use AI for everything from “mining” social data, automating customer growth and data collection, to driving customer engagement to optimizing logistics and overall efficiency.

In this special report, we’ll take a close look at how you can use AI in your business successfully.

Let’s begin!

What AI Can Do for You

A survey of CEOs from small- to medium-sized businesses (conducted by Vistage, an executive coaching company) found that artificial intelligence is quickly becoming an important part of business processes.

In that survey, 29.5% of business leaders said that AI, of all new technologies, would have the greatest impact on their business in the next year.

In the finance industry, some of the lenders have already started using AI or machine learning to improve the risk assessment process.

But you don’t have to look toward the future to see what artificial intelligence can do for you now. AI-based tools can offer you several benefits, including:

Lowering costs
Reducing risk
Reducing time spent on tasks
Increasing results
Improving flexibility and responsiveness

Here are four specific areas where artificial intelligence can help you grow and manage your business:

Improving sales and marketing—Customer relationship management (CRM) systems are designed to collect customer information from communication channels like phone, email, and social media.

The goal is to help improve and even automate the sales process.

Platforms like Salesforce have begun using AI that helps small businesses analyze the data from those communication channels and then adjust lead generation activities and marketing based on that information.

AI-infused CRMs can help you generate more leads for the same amount of marketing money. They also show how AI can be used to gather marketing- and sales-relevant insights to optimize nearly the entire customer acquisition process.

Automating customer communication. Many small businesses have started using chatbots on their websites.

Chatbots can initiate conversations and help answer customer questions. It’s like a 24/7 sales or customer service rep.

You’ve probably already encountered a chatbot, even if you didn’t think of it as artificial intelligence. It’s that little pop-up chat box at the corner of a website that asks if you have any questions or problems.

If you don’t have a dedicated customer service or sales team yet, a chatbot might be the way to go, taking some of the pressure off your shoulders and letting you put your focus on the things that are important.

Streamlining human resources tasks—An unexpected area where AI has started appearing is in the field of human resources.

AI tools are available to not only streamline the hiring and “onboarding” processes, but also gather information from new employees that helps HR improve those processes. And both of these can have a major impact on your bottom line.

AI can automatically sort through that stack of applicants to find the people who most closely match the criteria you’re looking for.

This can not only improve your odds on finding the perfect candidate, but also save you valuable time and resources.
And once that candidate is brought onboard, the software can help educate employees with questions about company benefits or policies.

This can reduce the time you spend on the hiring process and increase the number of high-quality candidates you see, since you just don’t have the time to wade through all those applications yourself.

It then reduces the amount of time HR spends on answering questions from your new employees.

Acquiring competitive intelligence—You’ve probably dreamed of being able to gather and analyze your competition easily—from written and video content to social media posts and marketing campaigns that help them better position their business.

Well, the great news is that artificial intelligence can do that for you!
There are several tools that let you keep tabs on your competitors and their activities, including collecting the information for you, and then convert it into easy-to-read reports.

Crayon, for example, a competitor analysis tool, uses artificial intelligence to track competitors across a variety of digital channels such as their websites or social media posts.

It then collects a variety of information for you, like slight adjustments in their marketing language or pricing changes.

These types of AI tools allow you to gather more detailed information faster, which means you respond faster and more efficiently to industry changes that might affect your business!

Youtube Advertising PLR Ebook

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Introduction

Targeted, engaging and optimized videos are powerful vehicles for spreading your marketing message and reaching a new audience. And the reality is, most people would rather watch an engaging video than read a lengthy article or blog post.

In fact, the YouTube platform has over 2 billion users—who, combined, consume over 1-billion hours of video every single day!

That’s more than Netflix and Facebook videos combined.

But of course, YouTube isn’t the only video platform available, though it currently is the largest. As of 2021, YouTube reaches more 18 to 49-year-olds than any American cable network.

There’s no question, it’s a powerful tool for branding and marketing, and since your audience is likely already on video platforms, it’s an easy way to maximize conversion rates, or simply reach an entirely new following.

YouTube has also become a frequently used search engine for many people, even those who generally say they’re not comfortable with modern tech.

In this special report, we’ll take a close look at how you can create high converting video ads on the YouTube platform so that you can maximize exposure quickly and easily.

Let’s begin!

Intro to YouTube Ads

In 2017, YouTube revamped its AdWords, allowing advertisers to reach more viewers on YouTube, especially on mobile devices, where almost 50% of all YouTube views occur.

YouTube also announced the ability for advertisers to target viewers based on their Google search history—in addition to the viewing behaviors it was already targeting.

This means that you can now target viewers who recently searched for a specific product or service, and you can then create different ads for different types of viewers.

If a viewer sees a video-based ad that’s closely related to something they were just searching for, they’re more likely to watch the entire clip, or even click through to your website for more information.

Targeted ads allow you to maximize your marketing dollars and reach deep into your niche, connecting with your audience in a matter of minutes.

YouTube ads are a little different from other types of ads (like Facebook or Google) though. With some of the other platforms, you’re required to pay upfront for your ads.

With YouTube, however, you only pay for a view if the user watches more than 30 seconds of your ad, or takes an action (such as clicking through to your website).

With Google or Facebook ads, you’d pay no matter how much of your ad was seen. With YouTube, you pay only when your ad has triggered a positive response!

Types of YouTube Ads

Before you begin advertising on the YouTube platform, it’s important that you understand the different options available.

Currently, there are seven different types of YouTube ads:

TrueView Instream Ads: These are the most common of all YouTube ads, the main advertising format.

8 out of 10 viewers prefer this sort of ad over the other types. This is mostly because this format gives you the most control over which advertisements they see.

You may see this as a negative, as viewers can choose to skip your ads, but think of it this way: you’re paying only for those viewers who are interested in what you’re offering them.

These ads can be as short as 12 seconds and as long as 6 minutes. A six-minute ad is a fairly long one, so you should probably aim for somewhere in the middle.

There are two basic types of TrueView Ads: skippable and non-skippable.

Let’s look at those in more detail.

Non-skippable Instream Ads: These are a type of TrueView ad that do exactly what the title says. The viewer cannot skip over these ads, but must watch all the way through to get to the content they’re searching for.

Non-skippable ads can play at the beginning or end of the chosen video, or can be placed somewhere in the middle. Ads that pop up in the middle of a video can be annoying, but you’re more likely to keep the viewer’s attention because they’re waiting for the rest of the chosen content to display.

The important thing to remember is that the ad must be watched all the way through, which means you pay every time the ad plays. This would be a good choice for a business with a large marketing budget because you’re not going to be targeting your viewers quite as narrowly as you would with a skippable ad. With a non-skippable ad, you’ll pay every time it pops up.

Note: YouTube recently announced that they had to be under 20 seconds long (rather than the 30 seconds they previously allowed).

There’s also a special subset of Non-skippable Ad: the Bumper Ad. This is a Non-skippable ad that plays at the beginning of a video and must be under 6 seconds long. You are charged for these in the same way you are charged for other Non-skippable ads.

Skippable Instream Ads: Again, this is just what it sounds like. After viewing five seconds of your TrueView ad, the user can opt to skip it and get straight back to their chosen content.

You aren’t charged unless they watch at least 30 seconds of your ad (or if they take action such as clicking on a link in your ad).

Skippable ads can be played at the beginning of a video, during the video, or afterwards. We recommend placing your ads at the beginning or middle of the video because it’s way too easy to just skip an ad at the end by clicking on the next video in the series.

Sponsored Card Ads: These ads display content relevant to the YouTube video being watched, such as products used in the video itself. Viewers will see a teaser for the card for a few seconds, or they can click an icon at the top right corner of their screen to browse through the cards associated with their video.

These ads are available on both desktop and mobile versions of YouTube. Sponsored cards are a very unobtrusive YouTube ad.

Overlay Ads: These are available for desktop or laptop computers. An overlay ad is a transparent ad that appears in the lower 20% of the video. That’s 480 x 70 pixels and viewers can exit the ad at any time they wish.

Overlay ads are not as popular because are prone to with false clicks, and because some viewers find them annoying.

Display Ads: These appear to the right of the video just above the video suggestion list. They can be 300 x 250 or 300 x 60 pixels in size and can run across all areas of YouTube except for the homepage.

If a viewer is interested in what you’re advertising and sees one of your display ads, you should get a click.

Midroll Ads: These ads play full screen and appear in videos that are more than 15 minutes long. They play just like television commercials, interrupting the video periodically to show an advertisement.

Viewers must watch the ad before the video continues playing so you’ll be paying whenever the ad runs and not when the viewer watches a certain amount of the ad.

These ads can appear on desktop, laptop, and mobile devices. Advertisers can insert ad breaks at natural pauses in a longer video for a more streamlined viewing experience.

Most people are used to seeing commercials when watching a video, so this type of ad isn’t as annoying as some of the other types. Since these are non-skippable, you are charged on a CPM basis – that’s Cost-Per-Mille, where “mille” stands for a thousand views.

Rather than charging you per click, YouTube will charge you a fee for every thousand views.

Combat Gaming Addiction PLR Ebook

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Foreword

Gaming Addiction is not different from any other types of addiction that are present in the human nature nowadays. Such type of addiction is not unstoppable and these are so many ways to prevent its negative effects. In order to save its victims from misery and lack of discipline in life, a support group must be hired immediately; although some individuals who are not yet suffering from its worst effects can handle it by themselves without the assistance of the authorities.

Chapter 01 - What is Addiction?

Synopsis

Gaming addiction is one of the most destructing effects of the video and online games to the mental status of a person. Such type of addiction is very common to children and even to teenagers as well. It is really hard to accept the fact that the things you consider useful are the things that will also destroy your mentality as a human. There’s a way to save your loved ones, family or children from this kind of addiction. But still, prevention is the best solution to keep your neighbors, friends and family members protected from its destructive effects. You have to move now since video and online games are already multiplying and influencing the minds of several individuals in this world.

Addiction Basics

Gaming addiction has two classifications but both classifications have similar effects to the behavior of a person. Some people call it computer addiction because it occurs in the presence of computers where several kinds of addictive video and online games are available. Some individuals call it internet addiction because most examples of games that are available in computers nowadays are connected or accessible on the internet. Every year, new versions of these addictive games are appearing in computers and internet to attract computer users. Actually, there’s nothing wrong in enjoying this kind of application in computers. However, too much exposure to such hobby is bad for the overall health of a person, most especially to the brain.

Gaming addition can make a person irresponsible. Some individuals are already neglecting their responsibilities in life because of this type of addiction. Some students are no longer attending to their classes in schools and universities because of video and online games. Some workers are already losing their good performance and productivity at work because of this serious problem. Its worst effect to human beings is the fact that it can destroy the harmonious and strong relationship of a person to a family.

Gaming addiction can change the overall personality and behavior of a person. Those individuals who are very kind and industrious will turn to lazy and violent individuals once exposed to several kinds of online and video games for several hours and days. It is really hard to control the negative effects of this problem to humans. But if people will already move to stop this kind of addiction now, there’s a possibility that one of these days, the regular players of online and video games in computers will already be able to control their extreme desire for to play such games.

Chapter 02 - Recognizing the Addiction

Synopsis

Is it possible to recognize gaming addiction? The answer to this question is a big YES! There are so many ways to determine if a person is already a victim of this type of addiction. Through comprehensive observation and a set of detailed evaluations, a person will be able to determine if an individual is already a gaming addict. Having an ability to recognize this kind of addiction can also help a person avoid its possible causes as time goes by. All people in this world should try to discover the best ways on how to discover this kind of addiction to eliminate its negative effects to human beings faster and more effectively.

As time goes by, the number of online game and video game users is multiplying fast. Millions of people in this world are already using the famous online games and video games on the internet and computers nowadays to satisfy their extreme desire to compete with other players in the different parts of the globe.

Recognize the Addiction

For some individuals, this situation looks normal. However, behind the enjoyable scenes of this situation, several individuals are already losing their real personality and harmonious relationship with their family members because of the bad and destructing effects of the video and online games to their minds and behavior. Some individuals are already willing to kill their own friends and family members just to enjoy these addictive games forever regardless of its possible effects to their daily living and future. As much as possible, this problem must be resolved with the help of a very excellent solution right now to save other individuals who are already at risk of its worst effects.

Gaming addiction is not actually different from any type of substance addiction. It is an unusual behavior wherein a person exhibits extreme desire to play online and video games continuously without considering the importance of education and discipline in their lives. If substance addiction can make a person crazy, this type of addiction can also destroy the mental health of a person. If substances can totally destroy the overall health of a person, gaming addiction can also make the immune system and health of a person weaker. Some users of online games and video games nowadays have already forgotten to proper way of living in this world due to the things that are present in the scenes of the games that their eyes can see in the computers. Hopefully, this problem will no longer continue to grow and destroy the lives of other people.

Chapter 03 - Finding Help and Support

Synopsis

Gaming addicts still deserve a second chance to live normally in this world. It is true that spending too much time to online and video games can make a person crazy in the end. The best solution to apply in order to stop the negative effects of this addiction to the human beings is not to blame the gaming addicts. The act of blaming the individuals who got addicted to online and video games is not the best solution to use in order to stop the effects of gaming addiction to human beings.

A set of education and rehabilitation programs will be the best solution to the negative effects of gaming addiction to human beings. These programs will help the gaming addicts to change the path of their lives in a good way for their own welfare. The rehabilitation programs of gaming addicts should focus on the different ways on how to remove the extreme desire or interest of a person to video and online games. In this program, the negative effects of this type addiction must be explained to the patients to educate them more effectively and to motivate them to quit permanently in such type of addictive activity for the rest of their lives. Only a dedicated support group for gaming addiction can perform these kinds of programs for the gaming addicts.

Find a Support Group

Is it possible to change the paths of gaming addicts in a good way to provide them with a brighter future? Well of course it is possible. A support group for gaming addicts is already available in the different parts of the globe to help the family members of those individuals who got addicted to online games and video games in protecting the future of their loved ones against the negative effects of this type of addiction.

When is the right time to ask for the assistance of a support group for gaming addiction? If one of your family members is already spending more than four hours to computer games, it’s a sign that something is wrong. Try to spend more attention on the behavior of that person but be careful in making your final judgments. It is because such action can make the problem worst when not properly executed. A support group for this type of an addiction is a team that aims to eliminate the negative effects of gaming addiction to human beings.

Communication Made Simple PLR Ebook

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Foreword

Communication is an important form of getting information across to the other party. However good, quick and effective deliverance is just as important as the attention span of most people today is very short, and this is especially so if the material being communicated is rather boring. Get all the info you need here.

Chapter 01 - Why is Good Communication Important?

Synopsis

Since our minds are crammed with so much of information, there is very little time or space to indulge in frivolous and irrelevant information thus the need to be precise and quick when communicating. With hectic schedules and distractions to contend with, it is often quite hard to take the time to stop and pay attention to what is being communicated.

The Basics

The following are some recommendations on how to ensure the information being communicated is done so in the shortest possible time frame, and yet fully understood by the receiving party:

• Perhaps the most effective way of communicating information and having it understood is to ensure there is constant eye contact with the recipient, throughout the length of the communication session. This should also be done in a precise and quick time frame where the information is presented as concisely as possible.

• Getting the recipient to summarize and repeat, what has been communicated is also another method of ensuring the information is both heard and understood. This is also another way to ensure the content of the information stays the same as it was presented and there are no additions or distortions to the content.

• The language design and phrasing should also be in line with the recipient’s capability and understating levels. Talking to someone who is not savvy in the technical jargon used will not only be a waste of time and effort, but it would also seem pretentious to those around. This type of communication would not effective at all.

Chapter 02 - Understanding Yourself And Your Message

Synopsis

Problems usually arise when information dispersed is not really understood by the individual doing the dispercement exercise. This has a lot of negative connotations to it as the said information content may not be dispersed as it was first designed to represent. Here in lies the problem of good communication that is faced by any level in society, which more often than not, results miscommunication or misinterpretation of the said information.

Understanding

There are three main components of communication, which affects the overall understanding of what is being communicated.

These would include the verbal, nonverbal and paraverbal platforms used.

The following are some tips on how to ensure the information is first thoroughly understood by the presenter before it is presented to others:

• By understanding the content of the message intended to be shared with others the individual presenting the message will ideally utilize either all three of the communications components, or at the very least two components at any given time. This will allow the recipient of the message the opportunity to fully grasp, both the content and its impact meant to be made through the communication session.

• When the content of the message is completely understood by the individual, he or she will be able to design or choose the suitable verbal, paraverbal or nonverbal messaging style that would effectively get the message across to the receiving party. Without this initial understanding factor, the individual would be hard pressed to make the presentation of the message impactful enough to get the desired results.

• Another important effect that is desired from thoroughly understanding the message content before presenting it, is that the consistency in the message itself will be presented in a way that is less confusing and inconsistent according to the perception of the recipient.

Chapter 03 - Learn To Use Terms That Invoke Emotions

Synopsis

For most, the effective impacts desired out of a communicating exercise, comes from the importance of being able to invoke some level of emotion both from the presenter and the listener.

If the communication is well designed, with this important aspect dominantly featured, then the eventual results of the said communication exercise will bring forth the desired effects.

Emotions

Learning how to identify and include terms in the speech pattern and body language will be very useful when trying to focus in invoking some sort of emotion from all involved.

Using appropriate trigger works and phrases is one way of achieving this emotional impact. “Painting” a picture with the choice of words used is the main idea behind the emotion invoking communication technique.

Free Instagram Traffic PLR Ebook

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INTRODUCTION

Instagram has over 1 billion active monthly users and is, therefore, one of the top platforms to market your business on and raise brand awareness. If you don’t have a business account or haven’t begun using it to attract potential customers, it’s high time you did.

Use the platform to grow your audience and boost engagement.

After that, easily drive traffic to your site, blog, and other business pages.

This article will help you to define your audience, retain them, attract more followers, create an online store, drive traffic to your website, and avoid common mistakes.

Let’s get started!

FREE INSTAGRAM TRAFFIC DEFINE YOUR AUDIENCE

This is by far the most important step that will help you to create valuable content that users love and are willing to share. Therefore, decide who your target audience is and avoid common mistakes such as producing irrelevant content, advertising to the wrong people, or failing to attract more people to your page.

Know your audience.

Know who you want to market to before creating your content, uploading posts, or advertising your business and use the most effective methods to see ideal results.

Ask yourself three questions:

1. ‘What is the purpose of my business?’

To build authority and reach a specific audience, you have to define your purpose. It will also help you to grow your business and stay on track. So, what is your purpose? Is it to build brand awareness, increase sales, or encourage engagement?

Having a purpose-driven business allows you to connect with and attract the right people. This brings us to our next point:

2. ‘Who do I want to attract?’

Once you figure out your main aim or what drives you as an organization, specify your audience. Do you want to market to people based on their location, age-group, gender, or expertise? Answering this question helps you to understand your market and meet their needs.

After specifying your target audience, find out if your offer is ondemand or if it is something that people need. If it is, move on to the next step.

3. ‘What sort of value can I offer?’

Stand apart from the crowd and make the competition irrelevant by offering something that they aren’t. Identify the value your service or product can bring to your followers and easily convert them to long-term customers.

Grow and retain followers.

The secret to growing and retaining your followers is sharing useful information that keeps them coming back. So, come up with an effective content strategy and apply it to the content creation process. Answer three questions; ‘What types of posts does my target audience interact with most?’ ‘What are some of the common challenges they are facing?’ and ‘When is the most ideal time to post?’

Share interactive content.

Use high-res images and videos when sharing stories or advertising your brand. Include your business name and logo on all images. Upload inspirational quotes, DIYs, or cheat sheets for more likes and comments. Use meta keywords, meta descriptions, and hashtags for SEO and exposure.

Post as frequently as you desire and know the best times to share posts. This ensures your followers engage with your content, ask questions, share their opinions, or leave a ‘Like.’ It also enables you to send timely responses, develop meaningful relations, and talk about your brand where applicable.

Use Instagram stories.

Countless people prefer videos so use Instagram stories to encourage users to stay on your page longer. They are a fun and interactive way to communicate with your audience. You can share image slides or record live videos.

Instagram stories disappear after 24 hours. Meaning you can upload a new story each day and give your followers a great experience. Use Instagram highlights, share topics within your niche, use proper hashtags, participate in interesting conversations, and command attention. This can lead to more people visiting your profile, engaging with your content, and following you back.

GET MORE FOLLOWERS

The next step is to get more followers so you can drive traffic to your site, blog, or store. The best way to achieve that is by marketing your content. You want people to know that you exist, find you on search engines, understand your business, and prefer your product or service over your competitor’s.

Market your content.

Ensure more people interact with your content and take action by using the following tips:

? Complete your profile.

Ensure you have a business account so you can meet your goals. If you don’t have one, go ahead and create it. You will gain access to countless features that will help you to grow and build your brand.

So, ensure you either open a business account or convert your existing account to a business one.

During the signup process, make sure you fill in all the details and pick the right username so you can appear and rank high on search engines. People will find you based on your username so choose one that best describes your business or offer.

If your existing account is incomplete go ahead and edit it. Ensure all the information is there. For example, business name, description, location, and working hours. Keep your information up-to-date.

? Be consistent.

Consistency helps you to grow your brand and ensure people easily identify your posts. So, give your brand a unique voice, stick to your primary colors, and avoid copying the competition. Learn from them but be as unique as you can be.

? Use proper hashtags.

Hashtags help you to command attention and allow people to easily find your posts. Use industry-specific hashtags to attract the right people. For example, if your business’s primary aim is to offer sales and marketing services to clients, use relevant hashtags. For instance, #marketingservices, #sales, #increaserevenue, and so forth. People follow hashtags and including them on your posts ensures your content appears on search engines. Use AutoHash or Display Purpose to gain access to quality hashtags for your posts.