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INTRODUCTION

PPC, which stands for Pay Per Click marketing has been in existence for many years now, with one of the more popular PPC marketplaces being Google's advertising program, Adwords.

If you aren't familiar with Google Adwords, it's very easy to understand and if you use the Google search engine for personal searches, you are already familiar with the marketplace layout.

Visit http://www.Google.com/ and enter in a keyword string (any keywords under the sun, for example: Coffee Beans)

Adwords ads are the results that appear under the "Sponsored Listings" on the right hand side of the search results window, as well as the ones that are highlighted above the search results.

Take a look at the image below to see the ad blocks highlighted in red.

This is where your advertisements could appear once they are live via the Adwords network.

These are advertisements that PPC marketers using the Adwords system have created. They appear in block format and feature an ad title, two lines of ad copy, and a link that directs readers to their landing page.

Advertisers can create as many advertising blocks (and campaigns) as they wish and by bidding on keywords, their advertisements will appear within different positions.

So, how can an average joe marketer join the ranks of successful PPC gurus who have utilized the popularity of PPC search engines and marketplaces to jump start websites, establish an online presence, build a brand, grow a list and maximize their income potential?

If that’s your motto, you’re ready to jump right into this guide, with our first chapter being focused on the Google Search Network, a powerful tool that will send unlimited traffic to your website in a matter of a few minutes.

Let’s begin!

CHAPTER 1:

INTRODUCTION TO GOOGLE SEARCH NETWORK

Showcasing your advertisements within the Google Network can significantly increase your marketing exposure to customers, especially when you consider the fact that your ads will be eligible to show up on thousands of search and content sites and products, in addition to Google search results pages.

But what, exactly, is the Google Network?

It is made up of two areas - the Google Search Network and the Google Content Network. As an advertiser, you may select whether your ads will be visible on either or both of these networks.

The Google Search Network continues to be the industry leader, as evidenced by the fact that 76.7 billion searches were performed on Google in July 2009, which was an increase of 58 percent compared to the same month in the previous year.

What does this mean for your business?

It means you have an incredible opportunity before you!

Google Search

The majority of your traffic that will convert into sales should come from Google Search.

This refers to the ads that appear on the results pages when your potential customers are using the search engine, including Google search pages, properties that display search results pages such as Google Product Search and Earthlink.

The easiest way to think of this is when you sit down at Google.com, type a phrase in the search box, and then receive the results.

If you would like to tap into the mind of your target customers, think in these terms. The people who will find your ads through Google Search are actively seeking a solution to a problem.

That is why they have turned to a search engine - to find an answer to that particular problem. You have a greater chance of getting their business if you provide an answer to the solution they seek.

Google Global Search

The vast Google Global Search has the power to supply your business with an amazing reach, since it provides web sites and portals with access to 3 billion web pages and the world's most sophisticated search technology.

Revenue opportunities through Google partner sites are made available with sponsored links from Google's worldwide network of advertisers. These Google partner websites include many of the largest web sites in the world such as AOL, Ask, Earthlink, Google Maps, Google Product Search, and Google Groups.

Your ad can appear within dozens of external networks including Earthlink, Ask Jeeves, America Online and even Compuserve.

Your ads may appear above or to the side of the search results, on the results page as a user finds their way through a web site's directory, or on other relevant search pages.

Google Content Network

By choosing the Google Content Network, your adds will be display on websites instead of the alongside Google search engine results.

Think of the Google Content Network as an enormous group of web sites with the common bond of hosting AdSense as a way for the sites to bring in revenue.

This can be good or bad. It can be good because there are some quality sites out there, which will increase your exposure.

It can be bad as there are websites created with the sole purpose of encouraging visitors to click on your ads so the web site owner can make money (essentially, costing you money for invalid clicks).

Google actively monitors these situations, with an eye out for click fraud detection, and bans sites when deception is suspected.

The Google Content Network includes news pages, topic-specific websites, blogs, and other sites where visitors are actively engaged with content, as opposed to merely conducting searches. Your ads might appear if a web site’s content and URL correspond with the keywords in the campaign.

Content Network partners include About.com, Lycos.com, NYTimes.com, InfoSpace.com, ReedBusiness.com, HowStuffWorks.com, Business.com, FoodNetwork.com and HGTV.com.
Users of Gmail may also see your ads within their email accounts.

The people who find your ads on the content network are more likely to be readers, as opposed to the users of Google Search being more likely to be searchers.

While searchers are actively looking for the solution to a problem, readers are often more leisurely about the interpretation and understanding of the actual content. This means that the searcher is more likely to click, while the reader is more likely to continue reading.

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Introduction

Are you stuck for lead magnet ideas? Good news… you’re about to get unstuck! Over the next several pages you’ll find 101 ideas across a variety of niches and types, including reports, apps, mind maps and more. Check them out…

Ebook And Reports

1. [Number] Ways to [Get a Benefit]

Example: 27 Ways To Boost Your Conversion Rates

2. The Secrets Of [Getting a Good Result]

Example: The Secrets of Getting Rid of Garden Pests Naturally

3. Everything You Ever Wanted to Know About [Topic]

Example: Everything You Ever Wanted to Know About Buying a New Car

4. The Beginner’s Guide to [Topic]

Example: The Beginner’s Guide to Golf

5. The Quick and Easy Way to [Get Some Result]

Example: The Quick And Easy Way To Get Rid of Fine Lines and Wrinkles

6. How to [Get Some Result] In Just [Short Time Period]

Example: How to Start a Church In Just 60 Days

7. The #1 Way to [Get Some Benefit]

Example: The #1 Way to Get Rid of Cellulite

8. What Your [Type of Person] Doesn’t Want You To Know

Example: What Your Real Estate Agent Doesn’t Want You To Know

9. [Number] Easy Steps to [Getting a Benefit]

Example: Three Easy Steps to Writing Better Sales Letters

10. The Surprising Truth About [Topic]

Example: The Surprising Truth About Traveling Europe On A Shoestring Budget

Apps

11. The Ultimate [Type of] App

Example: The Ultimate SEO App

12. The [type/benefit]-izer

Example: The Conversionizer App For Marketers

13. The [Type of] Calculator

Example: The Fat-Loss and Calorie-Counting Calculator

14. The [Type of] Planner

Example: The Blogger’s Publishing Planner

15. The [Type of] Generator

Example: The Headline Generator App

Planners And Calendars

16. The [Type of Person’s] Weekly Planner

Example: The Competitive Bodybuilder’s Weekly Planner

17. 30 Days to [Results]

Example: 30 Days To Your First Novel

18. The Complete Planner for [Type of Person]

Example: The Complete Meal Planner For the Low-Carb Dieter

19. [Get Results] in 24 Hours

Example: Get More Traffic In 24 Hours

20. Swipe This [Type of] Planner

Example: Swipe This Zone 3 Gardening Planner

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Introduction

The Net has indeed supplied individuals with infinite chances to be amused, be informed and first and foremost, to earn fast cash.

Due to the streaming lucrative opportunities one may find online, a call for the quickest ways to do so has swamped the minds of a lot of individuals.

This book provides you with the particular steps to bringing in fast bucks via the Net.

I'll teach you how you are able to become the boss of your own destiny as you work on your very own time and simply sit in front of your computer as you expect profits to roll in.

Chapter 1: Decide Your Niche

Synopsis

In picking out a niche, see to it that you opt for one that you're interested in. As what you might have experienced, it's absolutely unhelpful to work with something that you loathe. It's rather difficult to convince customers to buy your product or service when you yourself don't have the heart to take interest in it.

Choose

The opening move to selecting a niche that's correct for you is to consider the issues and subject matter that you're most passionate about! By being passionate about a certain matter, you'll be motivated to learn more about it, teach other people about it, and work in it on a daily basis. Among the basic issues when it bears on failure in online business efforts is that a individual selects a niche that they think other people will be interested in, but they plainly have no interest in it themselves. Prevent this downfall right from the beginning - make certain whatever content you pick is that which you have a great interest in!

While learning how to pick your niche, it's crucial to ensure that you've a great idea of your "target" audience. By discovering who's best suited as your audience, you'll be able to supply content that will meet the requirements that they have, and school them on items of their concern. It's equally crucial to guarantee that you're part of the audience that you're trying to draw in. This will guarantee that you cover every facet of your niche, and relate on a personal level with the other people that are in the same audience.

Next apply the use of content that's uniquely yours. Exclusive material that you write, or have composed by ghost writers who produce professional SEO content, helps to demonstrate you as an authority in your niche. Ensure that your material can't be located anyplace else on the Net! This will immediately drive traffic to your site as you'll be providing visitors something fresh and unique. There are a lot of companies out there nowadays that may offer you unparalleled content.

When you begin to put up material on your site, in article directories, or any additional location on the Net that's directly related to your niche, it's crucial to guarantee that you provide steady updates. This will keep your audience returning time and time again so that they might see the "newest" that you have to provide! This means provide fresh articles, keep your site maintained, and tailor your niche according to up to date trends.

It's utterly imperative to see to it that you narrow the content down as much as conceivable. For instance, if you run a site on computer game cheat codes, you'll want to incorporate "computer game cheat codes" into your material, but your niche should be specialized to the type of computer game cheat codes that you provide. A good niche would be "The Sims Cheat Codes" - this will help interested Net users discover the material that they require fast!

It's simple to learn how to pick your niche. The mystery to being successful is to pick a subject that you're passionate about, ascertain your audience, produce high quality, SEO content, update your material on a steady basis, and utilize keywords and keyword phrases that will reflect what your Net audience will look for.

Chapter 2: Select A High-In-Demand and Evergreen Niche

Synopsis

You are able to merely do this by checking a few article sites and a few other things. Study articles and how they're written so that you are able to have a great idea on how to market your niche.

Hot Topics

As an author, you've probably went through a lot of times when you just don't know what to write on. Maybe you've exhausted your common subjects and are looking for something different that will bring in the readers. This will give you hints for a few hot article topics. By applying these easy ideas, you'll be able to step-up your views, fascinate your audience, and ensure that your material brings in a constant stream of income.

Write on an approaching holiday. General audiences are commonly interested in info concerning to the holidays. If the content is well written and furnishes info that is other than basic knowledge, you should see a good amount of views. These will fizzle out after the holiday has blown over, but will recover momentum, once the holiday approaches, once again.

Research up to date events. If the matter is red-hot in the news, it will be red-hot to likely readers. Attempt to determine your own voice and present your data in a way that's unique to your audience.

Write a report about pets. There are a lot of pet devotees around the world that like reading about their furry champions. Pet care is a great place to begin.

Journal about our surroundings. Green is the up to date theme in news these days, and the chances are that it's here to stay. You are able to write about how persons may "green up" their lives, what fresh alternate fuels are being formulated, or how our environment is bearing upon wildlife. Any subject you decide to write on is likely to take in a powerful amount of readers.

Tell individuals how to save income. This is among the most red-hot topics around, and it consistently pulls in viewers. The great thing about this subject is that there are perpetual ways to save revenue, so you should not have a problem making your material unique.

Write on your passion. If you are profoundly interested in an issue, there is a great chance that other people are, as well.

Do not forget to make your article original. Do not overexploit info that is vastly available over the Net. Pick out an easy yet unique title that will rank high on search engines, and draw in fresh readers.

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Foreword

For thousands of years and in many countries around the world at the end of the calendar year, people have reviewed areas of their lives and their own performances to ascertain sections that need improvement and have drawn up New Year resolutions. It is interesting that globally the end of the year is seen as linked with review and change. Fresh beginnings and improvements for the year to come are something to shoot for.

The New Year Resolution Roadmap

How to prevent resolution slumps and burnouts?

Chapter 01 - What are New Year Resolutions?

Resolutions are in fact promises that individuals make to themselves to work to a distinct goal or the reformation of a habit. A key element to a New Year resolution that sets it apart from other resolutions is that they begin in the New Year and they are to last for a year. People plan to commit themselves to work on the resolution for an entire year. The lifestyle changes that people commit to undergoing are generally interpreted as advantageous changes.

The Basics

There are a number of areas that people commonly choose to resolve to improve. Many people consider attempting to improve their health and many more try to focus on specific areas associated with their health such as eating, exercising, stress and altering habits such as smoking or drinking alcohol that they believe are having a negative effect on their health.

At the end of the year people typically review their career paths and jobs and resolve to alter those in some way or to undertake further training and improve their education.

Typically an examination might be made of individual’s finances and people they resolve to get out of debt or to spend less, or save more or even earn more.

Whilst throughout the world there will be billions of people resolving to change areas of their lives or facets of their person in some way, sadly statistics reveal that the failure rate for New Year resolutions is as high as 88%.

Chapter 02 - Making ‘Specific’ Resolutions

Synopsis

Statistics show that most people who make New Year resolutions fail to bring about the change that they resolved would happen. In fact 88% of people break their New Year resolutions. Given this negative fact, if a person wants to ensure the success of their resolve then they need to go about the formulations of their resolutions in the right way. Research has shown that there is a 22% higher chance of the resolutions being successful if people engage in goal setting.

Get Down To It

Psychologists believe that rather than having several resolutions we are more likely to keep our resolutions if we make just one and focus on it energetically.

New Year resolutions should be goal focused but for success it is important to choose a specific realistic goal.

Many individuals choose ambiguous goals when making their resolutions such as “lose weight” or “get in shape”. Whilst such resolutions are admirable they are likely to fail as there are no specific goals or objectives attached to them.

Rather than saying “lose weight” it is better to resolve to “lose 10 kg”.

The goal is then specific.

Once there is a specific goal it is then possible to plan to achieve the goal. There has to be a plan to tackle the necessary behavioral changes that will bring about success.

We should write down the goal and then make a list of the things that we might have to do to achieve the goal. The small steps or objectives that have to be undertaken to achieve the goal need to be tiny.

It is better to have the objective of losing half a kilo a week to achieve the 10 kg weight loss than having the objective of losing 10kg in two weeks.

Knowing exactly what you are aiming for and how to go about it in small steps it is much more likely that a resolution will be kept and not broken.

Chapter 03 - Having the Right Mindset

Synopsis

New Year resolutions are difficult to keep. Most resolutions require us to change a form of behavior or circumstance. Particular behaviors have been formed over many years and to bring about change in them will require a lot of patience, time and effort. Changes will not occur overnight but they will occur.

How You Look At It?

People have a much greater chance of keeping their resolutions if they have a positive mindset and are willing to be persistent. It is a good idea to focus on what the resolution will add to a person’s life rather than what it will take away.

For example it is better to have a positive mindset and think about eating more healthy foods rather than thinking about eating less unhealthy food.

Really wanting to bring about a change and focusing on one resolution is going to help an individual to succeed. Once the goal has been clearly formulated it is important to visualize the success and to try to remain thinking positively.

The goal should be written and reproduced and highly visible. It could be in an appointment diary, on the computer desk top, on post it notes on the fridge, and on banners around the room indeed, wherever it can be placed to remind the person of their goal.

Enlisting the help and support of family and friends and joining a group of like inspired persons will improve the chances of success. It is important to bear in mind that the resolution will be broken but that must not be seen as a failure. Instead any lapse should be reviewed as a learning opportunity.

Renewing motivation will be helpful too. When it gets hard for an individual to persist with their resolution they should remind themselves of the reason why they are endeavoring to change or improve. They must remind themselves of what they have to gain by achieving their goal.

Individuals with positive mindsets will succeed.

Chapter 04 - Having the Necessary Resources

Synopsis

To succeed in keeping a resolution it is absolutely essential that very careful planning is undertaken in advance of the resolution being made. As in all areas of life, if we want to succeed then we must plan for our success.

What Do You Need?

Firstly it is essential that there is a clearly defined, specific and realistic goal. Once the goal is known, it has to be broken down into steps or objectives.

The steps need to be tiny and achievable. Recording of all the objectives and the goal should be undertaken. It would be advisable to have a journal ready as well in which a person can record their successes and failures and their obstacles that they have had to overcome.

As well as the plan itself and the journal, there needs to be careful consideration to other resources that might be necessary. One of the most valuable resources a person could have available would be friends or family member who would be willing and able to support the behavior changes that the person is going to attempt to undertake.

So approaches for support need to be made to such people well in advance. Other support personnel could come in the form of club or organization members of like minded people, so it may be necessary to take out membership of a particular organization prior to attempting to institute the resolution.

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Introduction

Welcome to Shopify Secrets! Having your own ecommerce website is one of the most rewarding and fulfilling things that you can do in your life.

Knowing that you have the potential for unlimited income and that it all rests on how hard you work is very liberating and motivating. While having an online store is something that many people dream about, few actually follow through and build one, so you are in a unique class of individuals.

Of course, creating a store has never been easier either, thanks to Shopify. In fact, setting up and launching an ecommerce website is as simple as painless as creating a Wordpress or Blogger blog these days thanks to ecommerce platforms like Shopify.

What You Need to Start Your Own Ecommerce Website

There are some initial things that you should be bringing to the table if you plan to start your own ecommerce website, before you start configuring your store or even deciding what sort of products you are going to sell.

You should ask yourself if you have or are willing to cultivate the items on the list below to give yourself the best chance possible of having success at selling online. Here are a few things to consider if you are thinking of getting into the business.

- Are you able to devote the time involved into making your store successful- That may include several hours per week that you spend setting up your ecommerce website while still having to work a full-time job or assume your regular responsibilities. Even if you are able to be successful and work your store full-time you will have to spend time each week on order fulfillment, shipping, updating your store, communicating with customers and following the industry of products that you are selling.

- Do you have the ability to invest in your store while still meeting your financial responsibilities and possibly compromising the lifestyle that you are used to in order to have money to spend on setting up your store- Even if you take out a loan to start your store you are still assuming financial risk and you need to make sure that you are prepared financially.

- Can you work on your store for a year or more without seeing any sort of profit- The Small Business Administration estimates that the average small business won’t see a profit until the second or third year in business.

- Will you be able to keep yourself motivated even if you feel as if you aren’t having any success at running your store- You may end up having to work for a long period of time before you see any sort of success and most people would give up before they reached the point where things turned around for them. Are you able to make yourself accomplish the work that needs to be done daily, as well as live your regular life, including working at another job, all with what seems like to reward at any time in the near future.

- Are you prepared to accept potential defeat- You might put in the work, live simply or take out a loan to have money to invest in your business, purchase a great deal of inventory and do countless other things to make your website a success only to realize that it is never going to work the way that you have it currently set up. The competition is fierce and it not only takes skill and perseverance to run a successful e-store, it also takes luck. It is possible that you’ll never be able to get your business off of the ground and you have to be willing to take that risk.

Why You Should Start an Ecommerce Website

Even though it might sound like starting an ecommerce website is best left to people with a great deal of time on their hands and plenty of money to invest, there are some great reasons to take on the challenge. Yes, it is a difficult job, but there are also benefits that make up for the difficulty of the process. Here are some of the more positive aspects and results of starting your own ecommerce store.

- You get to be your own boss. That means that you have no one telling you what to do, and that any successes (or failures) are yours and yours alone. Many people dream of being their own boss and dislike their current job or supervisor, but few actually get the opportunity to do so. You’ll definitely be accomplishing something that lots of people dream about.

- You can work from home. That’s right; you don’t have to go into the office. You don’t have to leave your house at all. You can skip the shower if you want. You can work barefoot, in your underwear or however else you choose (with the shades down of course). Besides the comfort factor, you also have the ability to work whatever hours you choose and take time off whenever you want. If you decide you want to work for ten days and then take five off, no one will stop you. Of course, if you are shipping merchandise yourself, you might be limited by the needs of your customers but you’ll still have a great deal of freedom.

- You have the potential to make an unlimited amount of money. You know that in your regular job, no matter how hard you work, the most that you can look forward to is a series of raises. Even if you had the best luck in the world and worked harder than anyone else, you aren’t going to get rich from your paychecks. But with an e-store, the harder you work and the luckier you get, the more money you’ll make. Becoming a millionaire is within the realm of possibility when you are business for yourself.

- You’ll be prepared for the future. The fact is: brick-and-mortar stores are on their way out. If the technology is created to ship something and have it arrive at the customer’s home or business within hours, such as with Amazon’s drone shipping program or through the use of 3-D printers, brick-and-mortar stores will have no advantages and many disadvantages. Right now, the only thing they have going for them is that you get the item when you buy it. In the future, it is likely that any benefits to shopping in person will be outweighed by the benefits of online shopping and you will be right there, already prepared to fulfill the online shopping in your niche.

- You get numerous advantages over starting a retail store. There are many advantages that ecommerce has over the brick-and-mortar retail store for business owners, perhaps even more benefits than for customers. For example: you get to stay open 24 hours a day, 365 days a year. Can you imagine how much it would cost to run a physical retail store 24 hours- Also, you don’t have to pay rent, you don’t have to pay utilities and start-up costs are massively reduced.

Why You Should Start a Shopify Store

While there are some enormous benefits to starting an ecommerce website, there may be even more benefits to doing it with the Shopify platform. In fact, many of the risks and the potential problems mentioned in this introduction that come with having your own e-store are minimized or eliminated thanks to the Shopify platform. Whether or not you start an ecommerce business is up to you, but if you decide you are going to, you definitely need to do it using the Shopify platform. Here are just a few reasons.

1. Your store design costs normally would be thousands of dollars, for getting a website designer that not only has the skills to create a great looking website, but also to program all of the ecommerce functions you need including security. But with Shopify, there is no huge investment of thousands of dollars. You just pay one of four tiers of pricing and you get the perfect ecommerce website.

2. You get the benefit of the entire Shopify team. You aren’t just getting a website template with Shopify, you are getting a ready-made store that has already had all of the bugs worked out and has been re-designed and re-worked so that it functions perfectly and has just about every feature that you could possibly want.

3. The platform is so intuitive that you can start building your store right after logging in. You might have to look at the help pages to use some of the more advanced features but for adding products and customizing design as well as other basics, you can start doing it right away with almost no learning curve.

4. You have some incredible security. By law, an ecommerce website has to take certain steps to protect a customer’s financial information, but you don’t just get sufficient security with Shopify, you get some of the most highly rated security features of any ecommerce platform on the market today. You don’t have to worry about programming security protocols or making sure that your site is protected on all sides from thieves who want your customer’s credit card numbers. Shopify does all the work for you.

5. Shopify is designed to help you reach your SEO potential. If you were to pay a designer for a custom ecommerce site you would spend thousands of dollars or perhaps even tens of thousands of dollars and you wouldn’t get the features that you get with Shopify. One of those features is their search engine optimization. With Shopify, your e-store has the best chance possible to rank high in the search engines and bring you lots of organic traffic.

6. You get analytics that tell you exactly what is going on. With Shopify, you can see exactly where your customers are coming from, what keywords they are using to reach your site and where they go once they get there, not to mention how long they stay. All of this information has one primary purpose – to allow you to tweak your Shopify site and your marketing and promotion efforts to get as many people coming to your site as possible and then getting them to stay there once they arrive. You still have to offer great products, but Shopify helps you market your site much more effectively and gets customers to show up, which is half the battle when it comes to ecommerce.

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Chapter 1: Introduction to #Hashtags

While #hashtags are a relatively new “buzz word” over the last decade its a word that a vast majority of us use daily in our own lives. So what exactly are #hashtags? Lets take a look at the official definition of a hashtag.

Definition:

nouna word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.

Lets be honest hashtags have become a part of modern culture, their place hasn't been restricted to appearing just on our social media accounts, #hashtagged phrases have been used on everything from t-shirts to mugs and cushions.

They have even found their way into general conversion with phrases such as “#sorrynotsorry!”

In terms of social media, #hashtags were first found on Twitter and slowly have found themselves used on all other social media channels. Facebook was the most recent social media site to get on board and add the # functionality.

Hashtags are great for both setting and finding the latest trends. They can be key to social media campaigns going viral.

The great thing about hashtags is that it's up to you, how you use them.

You can find the latest trends and use one of them or you can set your own.

When a user clicks on the hashtag it will bring up all the tweets, posts or images that have used that hashtag.

So now we have looked at what a hashtag is, lets move on and see how hashtags are relevant to your business!

Chapter 2: Hashtags for Your Business

Social media marketing is one of the top marketing methods for businesses right now. Which is why #hashtags should be playing a massive part in your business marketing strategy.

Capturing the latest trend or even setting your own can drive thousands of visitors to your website, products and services each and every day! What business can afford to ignore that sort of traffic?

There are various different ways of using #hashtags for your business across a number of different social media platforms.

You can use #hashtags on Twitter, Instagram, Facebook and Pinterest and they can bring great results on all these platforms.

However before you even consider using a #hashtag you really need to think about what it is that you are wanting to say.

You can't just throw any old #hashtag phrase out there, there are a few things you will want to consider to maximize the impact that your #hashtag will have.

Obviously you will want to use #hashtags that promote your offers or events, like webinars or sales. However that doesn't mean you want to go with a #hashtag as bland as #sales or #livewebinar.

One of the first things to consider is that you will want to create something unique, you will want to use #hashtags that stand out from the crowd, that are instantly recognizable and that promote what you have to offer. This might mean you have to get a little bit creative but it will be well worth it.

You could use the initials of the company in the #hashtag or perhaps some other part of your branding or marketing the choices really are endless. Just keep in mind you want your message to be clear and Unique!

The next thing you will want to consider is that what you decide to use as a hashtag should be easy to remember, remember if you have a specific #hashtag that is part of your overall marketing plan, then don't be afraid to put it on other marketing channels. Think how often you see a #hashtag that appears on the corner of your TV screen for the show you are watching, or if you buy a programme for an event you will often see the #hashtag within the pages telling you to check it out the next time you are online.

So always keep in mind what your marketing message is, then make sure your related #hashtag is clear and easy to understand and remember while also being unique enough to stand out.

Once you have you #hashtags in place remember to use the same ones across all the social media platforms that you use and then just wait for the traffic to start rolling in!

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Introduction

If you or someone you know has suddenly lost interest in the things they normally love, has trouble sleeping, or sleeps too much, there is a possibility that it’s depression.

Sometimes depression is subtle, and sometimes it can be in your face. The main thing to note is that if you’re feeling hopeless, sad, and empty for more than two weeks, you probably are suffering from depression.

Thankfully, depression is very treatable.

Major depression affects more than 7 percent of the US population. Sadly, most of the people suffering don’t know that they’re suffering and don’t seek the appropriate help.

Usually, the reasons for not getting help involve not having the right insurance, not being able to afford the care, or not accepting that they have a problem because it’s considered a made-up problem by their circle of family and friends.

Since depression is a treatable disorder, this is sad. If you do seek treatment, you’re a strong person who can recover.

Don’t allow the stigma or even money stand in your way. There are often places that can help you, regardless of your financial abilities. You’ll be glad you did.

Chapter 1:

The Major Difference between Low Mood and Depression

Everyone experiences stressful times and low mood occasionally. Usually, this is related to an event in life such as working too long hours, or a tragedy that you’re coping with.

But these types of low moods usually pass eventually. When a low mood doesn’t pass, usually within about two weeks, or you cannot identify why you’re feeling bad, then you may be suffering from depression.

In addition, there are other illnesses that you can have that manifest as low moods, such as thyroid disorders, low vitamin D3 levels in the blood, and even anxiety.
It’s imperative that you seek professional diagnosis to ensure that what you really have is depression before you try to treat your condition.

Remember that sadness like other feelings is a valid, human emotion. Everyone who feels low is not depressed.

When you’re sad, it’s likely that someone can still make you happy, or you can listen to happy music, or do your favorite hobby and feel better. But, when you are depressed you cannot find joy in even the things that used to give you joy, no matter what they are.

Depression may happen even at the happiest time of your life because it has nothing to do with outward events. While it’s true that sometimes depression can be triggered by a normal life event that you’re having trouble accepting and getting over, usually it just happens for what seems like no reason. It’s not different from getting another disease such as diabetes.

It has a physiological reason for happening even if we’re not totally sure yet what causes it, but it has a treatment that can help you manage it or cure it.
When you are depressed, you cannot just snap out of it.

You can’t just listen to a happy song, play with your kids, go for a walk, read positive things, or write a journal and expect it to magically go away.

Chapter 2:

Types of Depression

There are many different types of depression. If your symptoms have persisted for a long time, be honest with your doctor about them.

Don’t leave anything out. Even if you’re not sure it’s related to your disorder, you want to tell the truth and be honest so that you can be properly diagnosed and treated.

* Major Depression – Usually there is a combination of symptoms that have lasted for two weeks or longer.

These symptoms interfere with your ability to enjoy everyday life, even when you loved them before. You may feel empty, moody, hopeless, pessimistic, worthless and more. You may even have thoughts of suicide or have attempted suicide.

* Dysthymia – If someone has depression for more than two years without it lifting, it’s considered chronic.

It’s not different from major depression but you may have to be treated longer (if not for a lifetime) if you are diagnosed with dysthymia.

* Persistent Depressive Disorder - Some people are depressed for a long time, over two years, but it comes and goes.

Some days you’re able to be happy, but the depression comes back. This differs from bipolar in that you don’t have manic episodes, just times of normalcy.

* Bipolar Disorder – There are many types of bipolar disorder that also involve depression. But often it includes manic episodes where you feel on top of the world, and then you plunge into a depression that seems to have no end.

* Seasonal Affective Disorder (SAD) – This is depression that happens due to weather, specifically dreary weather that keeps you from the sun.

Some people find relief using light therapy but for some, this doesn’t work.

* Psychotic Depression – This is typical depression along with a separation from reality.

A person may suffer from delusions, false beliefs that are disturbing to others, and even hear voices and see things that aren’t there.

* Postpartum Depression – Some women end up with this type of depression after giving birth.

It is a hormonal imbalance. It can happen to 15 percent of women who give birth, and interferes with life and the joy in being a parent.

* Premenstrual Dysphoric Disorder – Many women have worse premenstrual syndrome than others.

Often this can be a serious depressive illness that needs treatment to help them avoid doing things they will regret.

* Situational Depression – Most people are sad after someone they love dies, they lose a job, or something else major goes wrong.

But for some, they cannot shake it off and need extra help to do so.

* Comorbidities – Sometimes depression is brought on by medications, drug use, or illnesses that change the brain and cause major depression symptoms that should be treated to avoid them getting worse.

These types of depression can be diagnosed and treated by the right medical professional. Let’s look at a few of the causes, signs, and symptoms of depression next.

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Introduction

When most people think about how to get more traffic and sales with their autoresponder, they have a handful of good methods come to mind. Turns out there are quite a few ways to use an autoresponder to grow your sale, and you’re about to discover 17 of these proven methods. Take a look…

1. Follow Up After The Sale

Whenever you get a new customer, you should add this person immediately to your customer mailing list. You can then send a series of follow up emails to promote related offers.

For example, if you sell a social media marketing report to a customer, then you might follow up with a series of emails that are designed to sell an in-depth Facebook marketing course.

2. Teach People How to Use What They Purchased Another good way to use your autoresponder is by sending out a series of emails that helps people make the most of the product they just purchased from you.

For example, let’s suppose you sell a meal-planning and fitnesstracking app to people who want to lose weight. You can then send out a series of emails which teach customers how to make the most out of the major features of your app, such as:

- How to use the app to count calories.
- How to use the app to balance macronutrient levels.
- How to use the app to calculate how many calories they’re burning with exercise.

And so on. Every email should teach them how to use a feature, and then encourage them to take action.

The reason for doing this is because when people take action and get good results, they’re naturally more satisfied with their purchase. This produces three benefits for you:

- Reduces product refunds.
- Makes it more likely the customer will buy something else from you.
- Makes it more likely the customer will tell his or her friends about your offer.

Next…

3. Distribute Ongoing Freemiums That Lead To Offers The idea here is to surprise subscribers with unannounced bonuses that will keep them opening your emails with anticipation. They never know when they’ll get the next freemium, so you can bet they’ll open all your emails.

Now here’s the key…

You’re not just delivering a bunch of freebies to people. Instead, you’re offering high-quality products that naturally lead to paid offers.

For example:

- You might offer the “lite” version of an app for free. If people like what they see, they’ll upgrade to the premium version.

- You might offer one video module out of a training series for free. Again, if people like it, then they’ll purchase the entire set of training videos.

Here’s another idea…

4. Drive Traffic To Your Blog

What you do here is direct your list to your most popular archived, evergreen articles.

Here’s why: if you can get people to get engaged on your blog, then you have a chance to put various links and calls to action in front of them. This may include:

- Links and calls to action embedded right in the articles themselves.
- “Feature product” ads in your sidebar.
- Product ads at the end of articles.

Next idea…

5. Do JV Swaps

The idea here is to do ad swaps in your respective newsletters with your marketing partners. Here are a few ideas:

- You promote each other’s lists. In other words, you encourage your subscribers to join your partner’s list, and your partner does the same for you.

- You encourage your subscribers to follow your partner on social media (and your partner returns the favor). - You promote your partner’s product, and they return the favor.

Next idea for making the most of your autoresponder…

6. Poll Your Audience

What you do here is use your newsletter to poll your audience and learn more about what they want. You can ask them questions to help uncover information such as:

- What are their biggest niche-related problems?
- What solutions have they tried?
- What are the shortcomings of these solutions?

The answers to these questions will help you send out content and offers that your newsletter readers really want, which will in turn increase conversions and sales.

7. Build Relationships

If you just blast your email list with one cut-and-paste promo after another, your conversion rate is likely to stagnate. That’s because your subscribers don’t know, like or trust you – all of which are essential to sales.

Point is, give your readers a chance to get to know you. You do this by:

- Sharing personal stories. It’s best if these are nicherelevant stories, but sometimes you may just drop in notes about what’s going on in your life, such as going on vacation or having a baby.

- Sharing case studies of what happened when you used a particular product or strategy. Be sure to share lots of data, but also share the personal side of the story, such as how you felt, which is inspirational and motivational.

- Allow real access. This means ask for feedback, and then answer your subscribers when they provide that feedback. You can also direct readers to a blog or social media platform to interact.

Next idea…

8. Train and Motivate Affiliates

This is a great way to use your autoresponder, but it’s something that a lot of affiliate vendors overlook. Check out these ideas for what to send in your autoresponder series:

- Send out a series of training emails that tell your affiliates exactly what to do to make money with your affiliate program.

- Showcase other successful affiliates to motivate inactive or inexperienced affiliates.

- Send out other motivational material to get inactive affiliates excited about promoting your products. Next up…

Sample Content Preview

Introduction

Have you been running a blog for some time? Then you have a lot of content. And the good news is, you can repurpose and reuse this content to quickly create additional content to sell, build your list and generate leads.

Check out these 20 ideas…

1. Create An Email Or Sequence

The key to this strategy is to choose your evergreen content, format them into emails, and then upload them to your autoresponder. Here are three different ways to do it:

- Take a series of blog posts and turn them into an autoresponder sequence. This works particularly well if you have a training series on your blog to turn into an ecourse.

- Turn a long blog post into a series of emails. For example, if you have a post that shares ten tips, then you can create ten separate emails out of this post.

- Turn one blog post into one email. When you run out of blog posts that you can use to create a series, then you can always turn any individual blog post into an email. Next…

2. Build a Lead Magnet

The idea here is to compile multiple blog posts to create a lead magnet report or other downloadable report. You can even create a “toolkit” with these pieces to distribute to prospects and customers.

For example:

- Compile a series of blog posts on the topic of writing a sales letter to create The Copywriter’s Toolkit. Then give this toolkit away as a lead magnet.

- Create a report and send it to your existing subscribers as a special surprise.

- Create an ultra-targeted report, and then use this report to segment your list.

Next…

3. Design a Slide-Share Video

All you have to do here is turn an article or set of articles into a slideshare video. You can use the text from the articles to create the slides (using software like PowerPoint™). If you have graphics with your articles to include on the slides, that’s even better. Then use a screenrecording software such as Camtasia to run your slide-share. You can narrate it yourself, or simply set it to music.

Here’s another idea…

4. Create a “Talking Head” Training Video For YouTube

This is an easy way to create new content, because all you have to do is turn the camera on yourself and use the article as the basis for a training video. You can even add a demo into the training video. For example, turn an article about weight training into a training video complete with a demo of two or three lifts.

Or turn an article about setting up a blog into a training video that includes a screen capture video that shows every step of the process.

Next…

5. Post the Content on Social Media

You can take a blog post and publish it directly on social media, such as Facebook. You can use a post to answer questions on sites such as LinkedIn questions or Quora. You can even excerpt out short tips and use them to create tweets for Twitter.

6. Create an Infographic

Take a blog post that’s heavy on data or other facts, and then use the content to create an infographic that you give away. For example:

- Give the infographic away to your newsletter readers.

- Distribute the infographic on social media and encourage your followers to share and retweet.

- Ask your joint venture partners to give the infographic away to their subscribers and followers.

You can even post this infographic on your blog.

Next…

7. Sell the Licensing Rights to Select Pieces

Here’s a quick way to make money from your content: sell the licensing rights to other marketers, bloggers and small business owners. Since you’ve already distributed this content for free, your best bet is to sell the PLR (private label rights), which gives license holders the freedom to modify the content and distribute it in whatever way they see fit.

Alternatively, you can compile your best content to create a report, and then offer resell rights to this new product. The benefit there is that your links remain intact, so you can reap the backend profits.

8. Turn the Content Into a Series of Podcasts

Get out a mic and audio recording software like Audacity, and you can turn an article into a podcast. If you have a set of related blog posts, then you can turn them into a series of podcasts. You can then distribute these podcasts on your blog, on social media, and even as a “guest post” on other peoples’ blogs.

9. Use the Content Inside Paid Products

The idea here is to use your blog content to bolster your paid products. For example, let’s suppose you’re writing a chapter in an ebook about housetraining a puppy. If you have a blog post with 17 tips for housetraining a puppy, you can insert that into your product. You can even include a note that says the article came from your blog, along with a link to the blog and a call to action to visit the blog.

10. Create Guest Posts for Other Peoples’ Blogs

Here’s a great way to turn your existing content into new traffic and leads: simply use it to create guest content for other blogs.

TIP: You can find other blogs that accept guest posts by running a Google search for your niche keywords alongside words such as “guest posts” or “submit article” or “guest author.” E.G., “dog training guest post.” Next…

11. Give the Content to Your Affiliates

In other words, stock your affiliate center with your blog content, and let your affiliates insert their affiliate links into the content and use it to promote your products.

Here are four ways to use existing content to stock the affiliate center: - Upload the content as-is and let people post it to their own blogs.

- Create emails and autoresponder sequences out of the content.

- Compile the content to create rebrandable reports.

- Excerpt out portions of the content to create short blurbs to post on social media.

Next…

12. Compile the Best Posts to Create a Tripwire Product The idea here is to create a low-cost tripwire product you sell for $7. Better yet, add some additional content to your report to add value to the product.

For example: “The Seven Secrets of Getting Ripped That Every Competitive Bodybuilder Ought to Know.”

TIP: Here’s another twist: turn this report into a Kindle ebook, and sell it in the Amazon marketplace.

Here’s something else…

13. Use Content As Handouts During Guest Speaking Gigs

Local speaking gigs are a great way to generate leads and build relationships in the community. If you’re looking at making sure people remember your talk later, then you need handouts. These handouts should also be used as tools to drive your listeners to your lead pages or sales pages.

So here’s a quick and easy way to create these handouts: just recycle a blog post.

For example, if you’re giving a talk to the local gardening club, you might hand out an article about getting rid of garden pests without harsh chemicals.

Sample Content Preview

Introduction

The science of growing younger may seem like a fairy-tale or snake oil. The truth is that a growing body of research is pointing to the causes of aging. By knowing the causes, we can prevent the damage that these processes due to our body, and in some cases, even reverse it. By making smarter lifestyle choices, we can also preserve a youthful mind, body and spirit well into our senior years. Age really can become just a number once you’ve discovered the science of growing younger.

So, let’s start first with the main area of our body that can give away our chronological age if we don’t take proper care of it, our skin.

Chapter 1 - How to Look 45 At 60

The skin is the largest organ of your body. It protects our inner organs and musculoskeletal system from injury. It allows nutrients in and stops essential fluids from leaking out.

It’s easy to take our skin for granted-until something goes wrong with it. The most obvious example when we are young is acne. As we age, the big concern becomes wrinkles.

However, an even bigger concern is aging the skin through poor lifestyle choices, which in some cases can culminate in skin cancer. The most common type is melanoma.

Melanoma is caused primarily by the harmful effects UV rays of the sun. Those who spend a lot of time out in the sun without sunscreen or sunblock are at increased risk. So too are those who:

spend a lot of time at a beach or pool;
work on the water, where the sun’s rays are reflected;
go to tanning salons often
work outdoors and don’t cover up against the sun.

Any unprotected exposure to the sun carries risks. The most common location of melanoma is the left forearm in men. Researchers attribute this to men leaning their left elbows on the edge of their car doors as they are driving.

If you’ve ever seen the skin of people who spend a lot of time out in the elements, such as fishermen, you will notice their weather-beaten look. Sun, wind, salt, and sea spray dry the skin while the rays of the sun darken it, causing a craggy, darkened complexion.

As people age, they also develop ‘liver spots’ on their face and particularly their hands. Even if you are smart enough to use an SPF (Sun Protection Factor) sunscreen/moisturizer of 30 or more each day, do you also think to put it on the back of your hands? If not, it’s time to start.

What about your neck? As we age, it starts to look slack and pouch. So does the skin under our eyes. This is gravity at work, it is true, but it also signals a loss of skin tone and collagen that can be prevented with a good beauty routine and healthful diet.

The first thing people see when they meet us is our face. What does yours say about your age? If you look old beyond your years and want to appear younger without spending a fortune, the best place to start is your daily skin care routine.

Caring for your skin regularly

There are a few steps to this to keep it looking youthful, including washing, toning and moisturizing. Let’s look at the most important aspects of each.

Washing Your Face

You would think that most people would know how to wash their faces. After all, we do it every day. Cats make it look easy too, don’t they?

The truth is that especially if we live in a large city with a high-level of pollutants, it can be tricky to keep your face clean and blemish-free.

Every day, we get a build-up of impurities on our face that can clog the pores and give us a washed-out complexion, which makes us look older than we really are.

Some personal care products can make the situation worse. Studies have shown that women are exposed to up to 100 chemicals each day through the personal products they use. For men, the average is about 40. The first step, therefore, is to strip down your products to the basics, all-natural ones that can be used for a range of purposes.

The most basic is pure Castile soap and warm water. Soap is best in its liquid form because no chemicals have been added to turn it into a solid bar of soap. Castile or vegetable glycerine soaps are mild enough even for sensitive skin. Wash your face and neck, rinse well, and pat dry.

Toner

Many people choose a toner based on skin type. One good choice for a natural toner is pure witch hazel which is mainly alcohol-free. Some women use lemon juice, but it can cause photosensitivity, that is, sensitivity to sunlight, and make skin darker, sometimes permanently.

If your skin is very dry, add a couple of drops of a soothing essential oil such as myrrh to the pure witch hazel.

Toner removes impurities that soap alone can’t reach, and refines the pores, making your skin smooth. It helps keep down blackheads and whiteheads and lessens your risk of breakouts.

Moisturizer

Once you have toned, putting on moisturizer helps keep moisture in. Even people with oily skin need moisturizer. A daily moisturizer with an SPF of 30 will protect you from the aging effects of the sun. Look for one that is oil free.

At night, when applying before bed, SPF is not important, but you could use a heavier cream than you would use if you were going out in public, or applying before you put on your makeup if you are a woman.

If you are a man, moisturizer can help keep down the irritating effects of shaving and the raw look it can give around your face and neck. Shaving will, however, offer one benefit in addition to hair removal, and that is exfoliating.

Exfoliating

Exfoliating is the process of removing dead skin cells from the upper layer of your skin, the epidermis. Dead skin cells can make your complexion look dull and weathered instead of youthful and radiant. Soap and a washcloth will work well, Scrub lightly in small circles over every part of your face, taking care in the eye area.
A mild scrub made from ground almonds or apricot kernels can also help. A homemade sugar scrub can serve as a fruit peel as well. However, it can redden skin for up to 2 hours afterwards, so if you wish to use it, apply it only at night.

Exfoliating 1 to 2 times per week should be more than enough to keep the fresh young skin cells shining through.

Applying makeup

Use fresh, oil-free makeup and keep it only 6 months so it will go stale and harm your skin. Some foundation makeup will also have SPF, for double protection if you apply it over your moisturizer.

Removing makeup

To remove your makeup, use soap and water, or pure apricot kernel oil. Avoid any products with a lot of chemicals and fragrance. It is important that all traces of makeup are removed before you retire for the night, because sleeping with your makeup can clog your pores overnight and cause breakouts.