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Chapter 1:

Systemization – An Overview and Benefits

The Internet has changed the way people think about companies, especially when it comes to owning a small business. Millions of people have tried to start an online business, with many of them finding success. While there are several reasons why one might fail to get their online business off the ground, one of the main reasons is because the owner was unable to systemize the company and utilize the available resources.

People who have found success with their online business know that they need a great idea, as well as the resources to cultivate a customer base for that great idea. They also understand that the same daily activities that are done in a brick and mortar business, also apply to an online business. They know that they will need to take the necessary steps to either learn those skills or outsource them to trusted and reliable sources is about combining the vision with the practicalities of the business world to become successful. The process of systemization is no great mystery. It is possible to learn how to effectively systemize your business and position yourself to run a successful online business that makes a profit on a consistent basis.

What is Systemization?

Many online business owners, when they hear the word “systemization,” turn to the idea of an endless array of meetings that create a ton of action items that must be followed up on at the next meeting so even more action items can be created. In short, people believe that systemization is nothing more than an ongoing, convoluted series of processes that only make running a business more complicated. This couldn’t be further from the truth.

Having a systemized business doesn’t mean that you’ll be caught up in so many policies and procedures that you lose all ability to work on anything productive and it’s not about filling time or creating the illusion of being busy. Systemization is not about creating a machine and being dominated by that machine. Systemizing your business doesn’t have to be complicated.

True systemization is about creating a stable functioning procedure that knows what needs to be done, has a way to do it, and gets the job done. When you have a truly systemized business, you free up more of your time to focus on more important aspects of your business, like marketing, strategy, and product creation.

When your company is systemized correctly, the procedures make sense and always have a purpose. With systemization, everyone in the business knows what to do and when to do it. There are no endless meetings to deal with, no complicated policies to follow, and no time wasted with spinning the wheels.

This isn't to say that all the processes within an adequately systemized business are going to be fun. However, when organized properly, the tasks can be completed in a reasonable amount of time, leaving the rest of the day to work on something more interesting, like converting more prospects to buying customers, creating a new product line, or writing new sales copy. True business systemization, frees you, while a lack of systemization creates endless work and stifles your ability to succeed.

Why You Need to Systemize Your Online Business?

There are many benefits that you can gain by systemizing your online business. With a sound system, people in your organization have a clear understanding of the work they need to perform and what is expected of them. Without policies, there are many unanswered questions, and quality and service can’t be guaranteed. Now that you understand why it's good to have a systemized business let's explore the benefits that you can gain.

Reduce Costs

Managing your email inbox or reading through piles of mail isn't the most efficient use of your time. As the business owner, your time would be better spent analyzing new business opportunities or developing new product lines. Delegating many of the days to day tasks that are required to run a business, can free up your time so you can focus your energy on the activities that will allow you to grow your business and increase revenues.

Without clearly documented business procedures, you can’t delegate those daily tasks that eat up most of your time. By recording your processes, you can easily delegate tasks knowing that they will be done correctly, allowing you to free up your time to oversee more projects, which brings in more revenue for your growing business.

Increase Efficiency

Documenting procedures allows you to discover any unnecessary steps that you may be taking. When you record your systems, you provide yourself with the opportunity to improve the process, which can result in cutting costs and freeing up your valuable time to grow your business. It can also help you complete tasks with fewer mistakes. Taking the time to document new procedures and re-document existing procedures can provide you with opportunities to make the daily tasks more efficient and freeing up your time to focus on growing business revenue.

Improve Performance

Businesses that lack procedures often have employees that have their own way of handling tasks. While this can make your employees happy, it can also lead to inefficiencies. Not having documented procedures can lead your team to complete the same function in different ways. Recording the best way to perform the task will allow everyone to become more efficient in his or her jobs and improve their performance.

Improve Communication

One of the biggest killers of time and profit in a business is miscommunication. When there are no documented procedures in place, internal and external communication becomes a huge issue. When you have clearly written procedures, there are fewer arguments over how things should be done.

Scale Your Business

Having procedures in place for training new staff will reduce the stress your current staff endures when training new team members. Following documented hiring procedures will allow you to hire the right people for each job and they'll be able to follow procedures without requiring additional assistance.

When your new hires receive better training, they can become more productive at their jobs. They can be trained in a way that reduces the number of mistakes being made and improve their overall performance. When your employees perform better, you can gain more sales and have fewer errors to deal with, ultimately cutting costs.

Measure Your Progress

While the money coming into your business is one way to measure your progress, being able to measure your marketing efforts or the development process of new products will provide you with a better picture of the health of your company. If your business is organized and has clear documentation of your procedures in place, you will be able to quickly check on these things, as well as other areas of concern and obtain real-time data on how they are doing.

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Chapter 1:

Domain Flipping – An Overview

Buying and selling domain names can be an exceptionally lucrative venture to get into, however if you are starting off with very little cash flow, it's always best to purchase lower cost domains and generate small profits as you work your way up to larger flips.

I have sold hundreds of domain names that I secured from marketplaces like Ebay and resold on marketplaces like NamePros.com or DNForum.com.

While the marketplaces where domain sales are most lucrative will change from that of website flipping, the game remains the same with your focus being on locating and purchasing low cost domains and flipping them for a higher price.

One of the great aspects of domain flipping is that the efforts required are minimal. No longer must you locate or integrate content, tweak website pages, outsource tasks, or transfer websites.

All you need to do is find memorable, appealing domain names in niche markets and sell them to buyers, eager to create their own website on this domain.

Furthermore, the risks are quite low as are the investment costs, and once you have set up your system so that you are generating daily profits, it will require no more than one hour a day to keep the cash flow going.

Many of my partners, students and friends are earning $500 - $2,500 per week from flipping low cost domain names, while others have gone to secure high value domain names that are generating them revenue even before they are resold.

It's not a difficult business to get into, if you follow my simple guide to buying and selling domain names.

To start, you will want to create accounts at the following places, where you can both buy and sell domain names:

www.NamePros.com
www.DNForum.com
www.Ebay.com
www.SitePoint.com

Chapter 2:

How to Choose Perfect and Relevant Domain Name?

When it comes to finding the best domain names, the easiest route to take is in exploring the expired domain listings.

With expired domain names, it simply means that they have previously been registered and left to expire. These are far more appealing to buyers due to the fact that they are considered 'aged', despite the fact that they have expired and are no longer active domains.

I use a few different resources when locating expired domain names that I believe to be winners, one being the free service located at www.WSMDomains.com and http://www.RedHotDomainNames.com

Here, you are able to access and download lengthy listings of both expired domain names as well as domains that are about to expire.

Download lists of expired domain names each day, and run them through a filtering script, such as the one available at:

www.alouwebdesign.ca

Another filtering tool is available at:

www.DomainPunch.com/products/domainfilter and it’s entirely free.

What this script will do is enable you to sort through the listings of domains by extension, as well as weed through domains that have numbers or hyphens.

It’s quite flexible in how you can set it up to filter through these lists for you, hands free.

Best of all, it can handle very large text based lists.

Download and install the software and check it out. You will find it will save you an incredible amount of time and make the job easier and more enjoyable.

When it comes to purchasing domain names for resale, you want to stick with the top level extension, the dot com, and avoid any domains with numbers, or other characters.

You will also want to focus on searching for expired domain names that are as short as possible, and with utilities such as the one available at alouwebdesign.ca, you are able to search through your lists by setting a maximum and minimum length, meaning that you can sort through the domains so that only ones that are shorter will appear.

Personally, I set the maximum length to 20 characters and of course, the minimum to zero, so that it includes the shortest domain names on my expired lists.
You will also need to enter in specific keywords, these are words that when contained within any of the expired domains, will be included in the results page after you have entered in your list and filtered through the results.

Creating a keyword swipe file is an ongoing job, and one that you should concentrate a lot of effort on, as the more prime keywords you enter into the software, the better your chances of finding true gems.

This comes down to the niche markets you cater to, and you should take a bit of time to start creating a list of keywords in a text file that you can copy and paste into the software.

Apart from targeted keywords, you should also consider thinking outside the box a bit, by drumming up a list of memorable keywords that when added to a domain can be used for branding purposes.

I've sold countless domain names contrived of two keywords that really made no sense together but because of the sound, the appeal and the brand-ability factor, they were gobbled up quickly.

Think about some of the Internet's most popular websites like Twitter.com, Facebook.com or FeedBurner.com whose domains are off the beaten path but definitely memorable, which is one of the best important elements of a domain names profitability.

Take some time to get familiar with both the expired domain websites as well as the software available to help you manage the lists and weed through potential gems.
Once you have sorted through your lists, it's time to run the remaining domains through a bulk domain registration tool, to determine what domains are still available, as others downloading these lists may have scooped up a few already.

One great resource for checking large domain lists for availability is available at www.Moniker.com where you can enter in hundreds of domain names and allow the software to validate whether the domains are available or have been registered.

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Introduction

Cooking at Christmas time either brings joyful thoughts or thoughts of dread.

Maybe it’s a combination. We all love the food at Christmas and the smells wafting through the house. But, it also puts a lot of pressure on whoever is the main cook of the house.

Most of the issues with cooking at Christmas can be solved by making things simple.

The truth is, we tend to complicate food production for the holidays, making too much food, too many different types of food, and not involving the family to help cut down on the host having to do all the cooking.

Chapter – 1 Intermixing the Old and the New Ones

Every family has its traditions, and it’s always good to keep and pass these on. But, it’s also fun to add in something new. If you find out that no one in the family likes something, just stop doing it. Even if it was tradition, there is no point in continuing.

There are many traditional foods that you can serve at Christmas, but there are also some foods that you can add to make the celebration newer.

Let’s look at some traditional foods and how to incorporate something new.

* Potato Salad – This is a common dish served at Christmas celebrations all over the world. There are many ways to make it.

If you’ve always made it one way, why not try a new way. For example, if you make mayonnaise-rich potato salad, you might want to try one that doesn’t have mayonnaise just to shake it up a little.

* Turkey – It might seem odd to you but not everyone eats turkey at Christmas. Many people today are now enjoying plant-based diets so they want something else.

Others are just tired of the same old thing each year. Why not have a pizza party, or try some traditional dishes from around the world - like Chiles en Nogada, which is enjoyed during the holidays in Mexico, as your main dish.

* Feast of the Seven Fishes – This is an Italian tradition.

You can change the theme of your holiday depending on what you normally do and still be fully traditional, while also trying something new.

* Doro Wat on Injera – This is the traditional Ethiopian Christmas dinner.

It’s a spicy chicken stew. You could sub turkey for chicken and use this recipe as a way to use leftovers from your traditional turkey dinner, shaking up the old and new in a very tasty and original way.

* Go German – There are many rich traditions for food in Germany.

Instead of your normal turkey, why not roast a duck instead? This can be a good way to shake up your Christmas dinner, keeping it traditional while adding something new:

You get the idea regarding food. Look to your heritage. A fun idea is to get everyone to do a DNA test to check your genealogy before the holidays, then ask each person to bring a dish from a country that they discovered was part of their genetic makeup.

You can set up a Facebook group around Halloween with your entire family to discuss cooking for the holidays, as well as DNA test results if you do that.

However you choose to proceed, remember that you don’t have to do it all. You can ask for help, you can skip some things, and you can add new things as you desire.

Chapter – 2 Breakfast & Brunch Ideas for Christmas

If you’re feeding a crowd, then you might want some Christmas breakfast or brunch ideas to help you make everyone happy. But remember - you don’t have to fix Christmas breakfast on Christmas Day. You can do it anytime during the holidays. If you have a large crowd in your house for Christmas morning, you can offer easy-to-grab food like muffins, donuts, and even cereal if you prefer.

* Overnight Casseroles – These are perfect for making everyone satisfied with breakfast, while not putting too much work on your schedule.

These ten recipes are simple to follow and delicious to eat, and you can choose from sweet or savory casseroles. Don’t be afraid to sub ingredients in these ideas if you don’t eat or like something in the recipe.

* Easy-to-Grab Food – Often the morning is full of opening presents and thinking about what you must do to get dinner ready. So, if you want to, you can make a variety of finger foods so that everyone can wake up and grab food as they will.

Muffins, individual quiches, oatmeal, cereals, and even pop tarts are fine for Christmas brunch. If you want to be creative, make cinnamon rolls in a Christmas tree-shaped pan and add red, green, gold and silver sprinklers.

* Christmas Ham – A great way to use that Christmas ham is for breakfast. You can provide rolls, the spiralized ham, chutney, and other toppings to enjoy with the ham.
Everyone can make their own. All you do is put out the ham and rolls and maybe some fruit, and let people grab and go at will.

* Breakfast Quiche – This is a great way to prepare breakfast fast and to fill people up.

You can make a quiche with all sorts of ingredients. You can also make mini-quiches if you have a lot of people with different dietary needs at breakfast - even vegans. Note: You can also buy prepared mini-quiche at Costco.

* Bread Pudding – You can make a breakfast bread pudding. Most of the time, you can start this overnight and then finish in the morning. Try this blueberry-pecan pancake bread pudding to brighten up your Christmas brunch breakfast.

* Go Out for Breakfast – That might seem strange, but you can make it super-easy by going out for breakfast. Yes, many places are open on Christmas for brunch.

You’ll have to call around for your area, but it can be fun to turn tradition on its ears and go out for breakfast and then even maybe go to a movie.

* Don’t Forget the Punch – A great thing to make for your Christmas brunch is a fun special punch just for grown-ups.

Martha Stewart has a great Bloody Mary punch recipe, but you can make any type of punch you want to that means Christmas to you.

Whatever you want to make for your Christmas brunch, and whether you make it on Christmas Eve or Christmas Day or even the day after, doesn’t matter. Enjoying yummy food with people you love is what it’s all about.

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Introduction

There is one extremely important thing that can really make or break the success of any website, but a lot of webmasters are underutilizing it – or worse, aren’t using it at all. That is analytics. Specifically, Google Analytics.

What makes Google Analytics so great?

Well, not only is it a great way to monitor how much traffic your site is getting and where it’s coming from, but if you use it properly you can glean a wealth of other information including your bounce rate, most popular pages or articles, and even your conversion rates!

The trouble is, it can be confusing. There are tons of features that seem hopelessly hidden amongst a wide variety of options, and the majority of people don’t even know they’re there, much less how to use them.

In this guide, you’re going to learn about some of the most important features of Google Analytics, and how you can use those features to improve your traffic, conversions and more!

So let’s get started, shall we?

Chapter 1:

How to Install Google Analytics?

The first thing you need to do is get a Google Analytics account, if you don’t already have one:

http://analytics.google.com

You can use an existing Google account. Just sign in and press “Sign up” you’re ready to start using Google Analytics.

Next, you’ll need to add a site to Analytics. To do this, you can take a look at this great guide Google has already made for you:
https://support.google.com/analytics/answer/1008080?hl=en

Chapter 2:

The Perfect Combination of Analytics With Wordpress – know Everything you need

If you’re using WordPress, and a great number of sites are these days, you can use a nifty little plugin to make it easier to install Analytics on your pages.

This is especially helpful if your theme doesn’t already have a specific place to add your Analytics code. (Some do.)

If your theme doesn’t, you might want to check out the Analytics by Yoast plugin.

This plugin will connect to your Analytics account and let you choose which site you want to track and will then automatically add your Analytics code to all of your posts and pages.

Take a look at the plugin here:

https://yoast.com/wordpress/plugins/google-analytics/

Chapter 3:

Uncover The Five Report Suites

There are five report suites inside Google Analytics that will each offer you different types of information.

These five different report times include:

* Real Time
* Audience
* Acquisition
* Behavior
* Conversions

Some sites may not use all of these reports. For example, if you’re not selling anything, you may not need to use the conversions suite. (However, it’s still useful for tracking conversions to your email list and such.)

Real-Time

Real-time reports let you know what is happening with your site right now. You can find out what is happening on your website at the moment you’re viewing the report.
This will give you live information about how much traffic you’re getting and what pages people are currently viewing.

Audience

The audience reports give you information about the people visiting your site.

They let you know their demographics such as age and gender, their interests, where they are located, what type of devices and browser they use, etc.

Acquisition

Acquisition reports tell you where your traffic is coming from. It gives you information such as keywords used to find you and links they came from.

This will help you determine which are your most effective keywords and marketing channels.

Behavior

The behavior reports let you know information such as which pages people are viewing, where they go, how fast your pages load, etc.

This will tell you which articles are most popular, and what you could do to make people enjoy your content more.

Conversions

The conversion reports will let you know how effective your site is at making sales or getting email signups or getting users to take whatever other action you’d like them to take.

Those are the five different types of reports and what type of information you can get from each one.

Ideally, you’ll be using each of these different types of reports in order to take full advantage of the power offered by Google Analytics.

You can learn a lot about how to increase your traffic and conversions by using these reports.

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Introduction

We Marketers have it really hard these days. We are all targeting the same group of people, with the same basic product offerings and sometimes even at the same time.
This is especially true for the world of Online Marketing. Some may find our efforts informative or even amusing. Others are downright annoyed and seek out every possible way to silence the noisy atmosphere we have created as we compete with each other.

To make matters worse, many of the promotions online are fictitious and have left our target market overly skeptical about everything they see online.

Many of them have actually suffered serious financial loss as a result of the tactics of unscrupulous marketers. In fact, less than 25% of all consumers actually trust advertisements they see online. Just think about how negatively this will affect your sales!

But, do not despair, building a recognizable brand is within your reach if you are willing to learn how to play your cards right. Marketing a business or brand online has become one of the most popular ways for Entrepreneurs to reach their target audience.

Gone are the days when a good billboard and couple of well-designed posters would be enough to get you on the map. If you do not take the time to establish your brand’sonline presence, it can easily become forgotten or overshadowed by its competitors. Keeping ahead of the game now means carefully integrating online marketing into your overall marketing strategy and thus building a brand that needs no introduction.

The truth is, marketing your brand online is not an overly complicated task. But like any other skill, you must take the time to learn as much as you can about the task at hand and the best way to achieve the desired results.

Thankfully, you have purchased this book, which means you are well on your way to building a successful brand.

Chapter 1 – Defining Your Brand and Everything it Represents Attractively

Your brand represents a unique promise that you make to every single one of your customers and potential customers. It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand.

Getting your customers to become loyal to your brand is the only real way to make your brand successful. But in order for your promise to be effective, it must be distinct and clearly distinguishable from the many other promises your potential clients will encounter.

What kind of promise is your brand making?

Who is your brand making this promise to?

Why is your brand’spromise different from everyone else’s?

Why should anyone believe your promise?

At a glance, the task of defining your brand may appear quite simple but please do not be fooled.

The golden arches of McDonald’sandthe Nike swoosh did not become what they are in a day. These and other successful brands are the product of careful research, distinctly defined boundaries and a comprehensive Marketing strategy. The result of all this hard work is that each customer and potential customer knows exactly what these brands represent.

Have you ever walked into McDonald’sto order to purchase a Pepperoni pizza? Will anyone in their right minds drive to Nike to pick up a pair of ruby red stilettos?
Of course not! That is as a result of these brands being so carefully defined that we know exactly what to expect and what these brands can deliver.

Customers are far more likely to be loyal to a brand that sends a clear message or has a distinct voice.

The first step to defining your brand is thinking carefully about and documenting what your business is good at. You can make use of S.W.A.T analysis to outline the major strengths and weakness of your business.

It goes without saying that your brand should represent the strengths or core functions of your business. This will require some amount of honest self-evaluation.
Some Entrepreneurs fall into the trap of aiming to be good at everything or doing too many things at the same time. Even worse is trying to make a ‘universal’product or service that has no specific target audience.

The result of this kind of strategy would be a brand that is not well defined and will not encourage brand loyalty.

Trying to target everybody and doing everything will force you to spread your resources too thin. The easiest way to get nothing done is to try and do everything at the same time.

Once you have a clearly defined message in mind, the next step is to choose the right tools. The Marketing tools that you choose to make use of should then emphasize the core focus of your business. In doing so, your Marketing strategy should also emphasize what your business is not and thus make your clients see that your focus is not on ripping them off.

This is an easy way to highlight the difference between you and the competition. A memorable brand is not worth the effort if you are not earning any money and the easiest way to make money is to take out the competition.

After assessing the strength of your business, find three simple words that represent what your business does well. Think of it this way, which three words would you want your clients to use to describe your brand if your brand was a person?

This will require that you and your executive team carefully define the mission and vision statement of your business as well. Your next move should be figuring out how to communicate these attributes to your target audience with the utmost simplicity.

A complicated commercial or website is a major turn off to potential clients and will not be very effective at generating sales. Keep your message simple if your aim is to make your brand memorable and profitable.

“There is no greatness where there is not simplicity?Leo.” Tolstoy

“Simplicitythe ultimateis sophistication?ClareBoothe.” Luce

“To be simple is to?RalphbegreatWaldoEmerson.”

Defining your brand and the identity of your brand will require much more than a fancy logo.

It must instantly bring to mind what your business does and what your brand represents. One core principle that never fails is to focus on quality and convenience.
The identity of your brand should be carefully tied to adding value. Make your clients think of your product or service as being of the best quality, the easiest to use, the most affordable or even the most durable. Selling hype will not get you very far.

Always remember that your aim is to give your brand a pleasant voice and a distinct identity.

The ultimate aim is to get the voice of your brand off the printed page or website into the mind of your target audience. Your message should make such a deep impression on your target audience that purchasing your product or service should seem like the only sensible choice.

You should not have to clutter your website or commercials to get potential clients to remember what your brand represents. This will prove to be a waste of time since your brand may become easily confused with another.

The next chapter will provide further details on building a unique identity for your brand.

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Introduction

We all have big dreams in life. It’s our dreams that sustain us as we slowly trudge through our day to day lives. We look towards the future, so we don’t feel so bad about our present.

We see our lives as having this upward trajectory. We’re not going to stay at the bottom forever. Who wants that anyway?

But we all know what the truth is. The vast majority of people are going to remain at the bottom. Far removed from what they’ve envisioned their life to be.

For most of us, success is nothing but a word. It means nothing. But how did this happen? Aren’t we all supposed to want to achieve our dreams?

The truth is, we all want to succeed, but not everyone is willing to take action. Success is earned, not given. It’s not going to be handed to you on a silver platter. You don’t get to sit back, do nothing, and get rewarded with your dreams. No, it doesn’t work like that.

If you want to be successful, you’re going to work hard for it. And by hard, I mean really hard. You’ll toil for your dreams for years. It won’t be a walk in the park.
You’ll take risks and challenges. You’ll face failure head-on, not once, not twice, but plenty of times.

Dreaming is not for cowards. It’s not for those who can’t even find the courage to leave their comfort zones behind. It’s not for people who aren’t brave enough to take that first step out the door. It’s not for people who don’t know the meaning of the word ‘sacrifice.’

But, you’re not one of them. You’re reading this guide because you want to change your life for the better. You’re tired of living a mediocre life, and you’re finally taking action towards your goals.

Let this guide help you get to where you want to go. I guarantee that by the time you finish reading, you’ll be ready to finally step out of your comfort zone.

Chapter 1 – Are You Living In Your Comfort Zone?

“A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown.”

- Denis Waitley

We all like getting comfortable. We like living and doing things in comfort. In this day and age of instant gratification, we can easily get the things we want.
For instance, with just a push of a button on a mobile app or a click on your computer mouse, you can have your food and groceries delivered to you. There’s no need to stand in line all hot and sweaty.

Thanks to the Internet, you can get practically anything you like delivered straight to your doorstep.

Living in a comfortable bubble

When we get too comfortable, we tend to live in our own little bubbles. At first, we may feel happy, satisfied, and safe in our little safe zone. We’re able to do things that don’t stress us out or make us anxious.

Eventually, however, we become bored and uninspired. We become unhappy. Our dreams get relegated to the back burner.

But many people still don’t want to rock the boat even though they’re unhappy. Does this sound like you?

You want to leave things the way they are. You’ve gotten too used to comfort that the mere thought of leaving it to go do something uncomfortable leaves you in a cold sweat.

What does it mean for you?

It means you’ve changed. And it’s not for the better, either. Where your dreams once consumed you, you’ve now turned into a scared little mouse. Always afraid your small block of cheese is going to get stolen right from under your nose.

Comfort zones do change

You want to go out and chase your dreams, but you’re afraid that if you do leave your comfort zone, you won’t be able to find your way back. You think it’s going to disappear.

But it’s not true. You know why? Because our comfort zones don’t remain constant forever. As we grow older and have more life experiences, our comfort zones grow with us too.

Think of it this way:

What you have inside your comfort zone now used to be outside of it at one point.

Look at your home. For most of us, our homes are at the center of our comfort zones. It’s where we go home to sleep, eat, relax, have fun with the family, all that good stuff.

But, have you always lived in that same home? Did you always have the same people living in your home?

I’m willing to bet your answer is going to be a big ‘no.’

So, before you moved into your present home, you were living somewhere else. And that somewhere else was also part of your comfort zone.

When you decided to move from your old home to the new one, you probably felt scared. Excited, too, but mostly scared. You were leaving your old comfort zone behind.

However, after a few days, weeks, or months of living at your new home, you suddenly realized it’s become your new comfort zone. You no longer felt scared.

Your new home is no longer the ‘unknown.’ You’ve finally settled in. You’re finally comfortable.

See, that wasn’t so bad, was it?

There’s nothing wrong with being comfortable. After all, everyone seeks it no matter what their status in life is.

When comfort becomes a problem

When comfort suddenly interferes with your dreams and your goals in life, it becomes a problem. When you get to the point where you let your comfort take precedence over your dreams, then it’s a problem.

Your comfort zone has become a problem. Now the thing is, problems aren’t meant to fester. They’re meant to be solved and remedied.

So, when your comfort zone stands between you and your dreams, you need to make the right choice if you want to succeed.

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Introduction

Copywriting is an exclusive technique that permits you to promote such things as products, special events, individuals or companies. Copywriting is regarded as one of the most important elements of any marketing strategy.

It should be considered as the tool to help your company promote itself. Your customers or returning clients are familiar with the quality of the products and service that you offer and consistency of your business. However, most of the people find or "discover" your site by the search terms or keywords they enter into search engines.

How is the copywriting performed- Irrespective of the company you have, diversities of products and services you provide, you should be fixed to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet, some fundamental rules still apply.

As simple as copywriting might look, it should comprise several vital elements. First, it must have an intriguing and appealing headline that entices your visitor to explore further down the page. It must contain subheadings where main features of the heading are restated. The most significant part of the copywriting copy is definitely the body that tells the major points of your text. It should be easy-to-read, logically structured and coherent.

Ideal copywriting content should highlight the benefits of the product, its uniqueness and clearly state reasons your visitors should buy from you. One should remember that there are plenty of other people, businesses and websites, which might sell identical products and services as you.

In order to be successful, you should stand out from the crowd. This technique should apply in offline and online copywriting alike and if the technique is performed professionally it leads to the increase of the traffic on your website. When writing a sales letter remember that one of the most important elements of the content is persuasion.

One should persuade your visitors to take further actions to make a purchase from you rather than from your competitor’s. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.

Chapter 1:

Drafting a High-Converting Sales Letter

Ever heard of the saying that if the heart’s in it, the brain will follow- There is need to capture the heart of today’s advert weary buyer as a result from flooding sales letters from received advertised products or services.

There is need to follow the required step-by-step structure for your sales letters to achieve results. A structural plan that goes into the heart.

Emotion is the key to buying anything; whether it is paper clips or plain paper, emotions are required to enhance a purchase. Once the emotion is set rolling, facts, specifications, and the likes are used to justify the decision made.

Catching your customer’s emotion is the main essence of every sentence, phrase and everything about your sales letter.

The promise of gain and the fear of loss are the two emotions that really motivate people. The stronger is the fear of loss. Choosing from using either “How to keep from being sued” or “Save money in legal fees” as headlines will get better a response as an example of a sales letter.

Basic human needs are based on keeping the fear of loss or the promise of gain which give rise to seven emotional hooks. Your sales letter must frankly address as many of these basic needs irrespective of your product or service.

These seven emotional hooks are:

- Free time.
- Self-satisfaction.
- Fun or excitement.
- Popularity.
- Wealth.
- Safety or Security.
- Good looks.

Using all these is more important. So, how do you get them to the heart, or get your prospective customers to act or utilize the copy paradigm- For instance, you will catch the attention if you shout “Peanuts” facing an audience in rows of bleachers in a baseball stadium. Your boss has given you a bag of peanuts that you must completely sell or you’ll get fired. Therefore, you must sell.

Use The Verbal "2x4"

An emotional motivator must be used to hit them on the head, meaning you start with an envelope. You can ask “When you saw a plain white envelope, did you remember the last time you rushed to open it?” Remember that you must make use of the promise of gain or fear of loss, written boldly.

Let’s consider these two examples:

Gain: In this white envelope, we put a money-making miracle.

Loss: Work hard for the rest of your life and throw this away.

The envelope was eventually open and you saw a boring paragraph about your leadership in the industry having conventional sentences about dedication, innovation, and commitment.

It Goes in a Round File

Making use of our key motivators; the promise of gain or fear of loss. Either must be in the headline, as your reader must not miss it and it must strengthen the headline into watering their appetite to rip open the envelope. Both your headline and sales letter must come together in their emotional impact and the message.
For instance, “You are halfway to getting rich if you finish reading this letter”. Our next discussion will be about the body of the copy, getting what to say to leave your existing or prospective customers begging for your product. You must mine the clues to master the perfect sales pitch and get into your customer’s emotions.

Testimonial Time

Heard of profiling- You put details of key specifications that build trust in your company and you. This can be done by sharing satisfactory words of testimonials from your satisfied customers. There will be the edge if you can get this from people in the industry that your prospects recognize and you can also make use of photos, phone numbers if you have access to them to boost your credibility.

You can share experiences of how long you have been in the business and share any articles about your company and or its products that were shown in the any type of media. These might cost more as they are revealed from an impartial source.

Having mitigated their fears concerning doing business with an unknown entity, your prospects will be completely sold about your product or service. They won’t think about you but about what you can do for them to solve their problem. This is the right time to share your details because you have built trust.

Make Your Customers an Offer They Can't Refuse

After your customers go through your sales letter, make them an urgent, compelling and irrefutable offer. Offers that will make them feel they aren’t losing anything but their problems. Let’s say you combine 3 big offers of irresistible free gifts, terms, and price.

For instance, you can make an additional offer of giving a low-interest rate, for example, a blade-sharpening tool and a discounted retail price for sales of a cordless electric mower. Adding an additional benefit might serve as safety goggles or an extended warranty to raise the perceived value for the electric mower. Your offer is enhanced with convincing benefits.

Use a Guarantee

There is need to take the risk out of the purchase, by giving a strongest guarantee you can, making your offer bulletproof, allowing your reader to know that you are absolutely sure about your product or service. Every customer listens to a little voice that talks in his or her head that “You will regret buying this”. Go ahead with this final commitment, back it up with a guarantee.

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Introduction

DeFi has been driving a cryptocurrency resurgence since 2020 with no sign of stopping.

But, what is DeFi and how does it work?

Decentralized finance (commonly referred to as DeFi) is a blockchain-based form of finance that does not rely on central financial intermediaries such as brokerages or banks to offer traditional financial instruments.

Instead, it utilizes smart contracts on blockchains, the most common being Ethereum.

So, now that you know what it is, how can you utilize this new technology in your own business?

That’s exactly what we’ll take a closer look in this special report.

DeFi Explained

As mentioned on the introduction page, DeFi stands for Decentralized Finance.

This means that the financial services are carried out on a blockchain instead of through a brokerage or bank.

In today’s financial world, financial institutions act as guarantors for any transactions. This gives them immense power over your money.

Decentralized Finances are services with no central authority controlling them. Decentralized exchanges allow for peer-to-peer cryptocurrency transfers with no middleman.

Forkast News calls it “the merger between traditional banking services with blockchain technology.”

DeFi involves taking traditional elements of the financial system and replacing the middleman with a smart contract.

This means DeFi needs a decentralized infrastructure to run on, like the Etherium blockchain. This blockchain is a do-it-yourself platform for DAPPS or Decentralized Applications.

About 96% of DeFi protocols operate on Etherium, although a small number have migrated to competing blockchains because of increased speed.

In decentralized transactions, the typical overseers of those transactions (banks, stockbrokers, government institutions, etc.) are replaced by blockchain.

Because users don’t need to transfer their assets to the exchange, decentralized exchanges reduce the risk of theft from hacking of the exchanges.

They’re also more anonymous than exchanges which require your identity on all transactions and can prevent price manipulation or faked trading volume.

DeFi’s goals are to utilize technology to remove intermediaries between parties in a financial transaction. Its components are stablecoins, use cases, and a software stack that allows the development of applications.

This infrastructure and use cases are still in development, though plenty of users have jumped on the DeFi bandwagon.

The Rise of DeFi

DeFi’s origin is often traced back to 2015, when a platform called MakerDAO allowed people to utilize cryptocurrency for collateral on their loans.

DeFi, like the traditional cryptocurrencies, promises to do away with the unnecessary intermediaries like banks and stockbrokers. This viewpoint Is fueling the market lately.

Bitcoin was created in 2009 as an alternative to traditional finance (and financial authorities like banks and stockbrokers), but many limitations still exist.

hile Bitcoin was meant to function like money, its functionality depends on a network of new central authorities that are acting much like the institutions they were meant to replace.

Miners, node operators, wallets, and exchanges—these authorities are showing a distinct proclivity for acting just like banks and stockbrokers.
In other words, Bitcoin doesn’t seem to be truly decentralized.

A true decentralized system should be run by the people alone. Bitcoin has given us glimpses of this but has ultimately fallen short of its goal.

With DeFi, there are no central authorities and protocol are run by smart contracts designed to eliminate foul play.

The open financial network is trustless and decentralized, facts that have attracted many investors.

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Introduction

Cryptocurrency is an online form of payment that can be traded for goods or services, just like fiat money (government issued currency).

There are many companies who have created their own tokens which can be traded for their own goods and services, so there are certainly a lot of cryptocurrencies out there—nearly 7,000 according to CoinMarketCap.com, a market research website!

According to Investopedia.com, the “crypto” in cryptocurrency refers to “complicated cryptography which allows for the creation and processing of digital currencies and their transactions across decentralized systems.”

Cryptocurrencies are usually developed by teams who build in various mechanisms for issuance, usually depending on that decentralized system.
Cryptocurrencies work by using something called blockchain, which is a decentralized technology that is spread across a great many different computers and records and manages transactions.

It’s very secure because it’s not all in one central location, and once a transaction is chained, it’s recorded for posterity.

Entrepreneurs have begun to utilize cryptocurrency to further their business and increase profits. In fact, since cryptocurrencies are both investment opportunities and new financial instruments, there has never been a better time to get started!

Are you ready to dive into the exciting and profitable world of cryptocurrency and blockchain?

Let’s begin!

How Cryptocurrency Works

The most popular cryptocurrency is the Bitcoin. Cryptocurrencies modeled after this one are often called “altcoins” and are often less secure than the Bitcoin.

Bitcoin was created in 2009 (at present, nobody knows exactly who created it). Investopedia says it offers “lower transaction fees than traditional online payment mechanisms and, unlike government-issued currencies, it is operated by a decentralized agency.”

There aren’t any physical Bitcoins you can see or touch. Instead, there is a totally public ledger that everybody on Earth has access to. Bitcoins aren’t issued or backed by any government or bank, and individual Bitcoins aren’t valuable as a commodity.

All Bitcoin transactions are verified by a huge amount of computing power, though. The system consists of a collection of computers, referred to as “nodes” or “miners,” that all run the Bitcoin code and store the blockchain record of all transactions.

Since every computer running this blockchain has the same lists of blocks and transactions, and everyone can see the new blocks being filled, it’s almost impossible to cheat the system.

As of January, 2021, Bitcoin has around 12,000 different nodes (and that number is growing), so such an attack is highly unlikely.

Even if it did occur, the Bitcoin miners (the actual people involved in the Bitcoin network with their computers) would notice the change and simply “fork” to a new blockchain and make the whole attack a waste of time.

Bitcoin mining is the process by which the bitcoins are released into circulation. Investopedia explains that this mining “requires the solving of computationally difficult puzzles to discover a new block, which is added to the blockchain.”

When a new block is added, miners are rewarded with a few Bitcoins. This reward is halved after every 210,000 blocks, so the 50 Bitcoin reward in 2009 is now down to 6.25 Bitcoins.

You can use a variety of different hardware to mine Bitcoins. Some will get you better results, of course, and these are called “mining rigs.”

For example, certain computer chips (Application-Specific Integrated Circuits, or ASIC) and more advanced processing units (like Graphic Processing Units or GPU) will yield higher rewards than other systems.

One Bitcoin can be divided into eight decimal places. The smallest unit is called a Satoshi (0.00000001 of a Bitcoin) because the mysterious entity who created the Bitcoin used the pseudonym Satoshi Nakamoto. If participating miners agree, the Bitcoin may be divided even further in the future.

Bitcoin can be used as a means of payment for products or services. Physical stores can accept Bitcoin in lieu of fiat money—transactions would be handled with a special terminal or with QR codes and touch screen apps.

An online business can easily accept Bitcoins along with its other online payment options like credit cards or PayPal. There are also job-site websites that will hook up prospective employees with employers who pay in Bitcoin, like Cryptogrind, Coinality, or Bitwage.

Many Bitcoin supporters feel that digital currency will become the norm in the future. In 2014, the IRS proclaimed that all virtual currencies, including Bitcoins, would be taxed as property instead of currency. This means that gains or losses from Bitcoins held as capital will be realized as capital gains or losses, while those held as inventory will incur ordinary gains or losses.

To purchase cryptocurrency like Bitcoins, you will need an online “wallet,” an app that can hold your investments. Usually, you create an account with an exchange, and then you can transfer fiat money into cryptocurrencies.

One popular trading exchange is Coinbase, which allows you to create a wallet and buy and sell cryptocurrencies.

What You Need to Know: The Risks

While cryptocurrency opens the doors to countless investment and financial instruments, because of the lack of guaranteed value, as well as its digital nature, there are risks involved that you should know about before you get started.

Barry Sibert, CEO of Digital Currency Group (which builds and invests in Bitcoins and blockchain companies) says “It is pretty much the highest-risk, highest-return investment that you can possibly make.”

Here are some of the risks you can incur:

Regulatory Risks: Bitcoins are a digital rival to government currency and, thus, may be used for illegal activities, black market transactions, money laundering, or tax evasion.

Governments, therefore, might seek to regulate, restrict, or ban the use of such currency (some already have). Other governments are coming up with various rules concerning cryptocurrency.

Security Risks: Most people who own and use Bitcoins have obtained their currency through any of many popular online markets, called Bitcoin exchanges. These are entirely digital, so as with any other virtual system, are at risk from hackers, malware, and even operational glitches.

Hackers may target these exchanges and gain access to thousands of accounts and digital “wallets” where Bitcoins are stored.