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Down the Rabbit Hole

Welcome to ! Although this book is the second part of a 2 part series, the content here is designed to be stand-alone and each book is written with lessons applicable for every aspect in network marketing.

Let me just give you a few facts to ponder about:

Average network marketing companies today spend roughly a few hundred to a thousand dollars on Compensation or Marketing Plan Training in just hall/training room rental, speaker salaries and question and answer sessions! And to think that most people assume that plans are all about numbers only.

If you plan to recruit professional networkers (people who do network marketing for a living), and you hope to bring over their entire organization of maybe 50 - 2,000 people, your chances of sponsoring them is close to zero unless you are an influential leader yourself AND you know your company’s marketing plan even better than the company themselves!

These facts are definitely worth pondering. If I am running my own network marketing company, imagine how much money I would save.

On the other hand, if I were building a network, I wouldn’t want to lose my people to networkers in other companies because of lack of training! If I am not careful, I would lose up to tens of thousands of dollars!

In this book, we are taking a more in depth look at plan mechanics as well as practical steps to boost your career. Learn the tips and tricks how to:

- Avoid the various pitfalls of typical plans and how to use them to your advantage
- Stay in control in spite of quotas and use them to drive your team to success
- How to use products and create a cash flow generating machine
- Work with the right people and the right plan to become a networking juggernaut
- Learn other nifty secrets your upline might be too busy to teach you.

In the words of THE MATRIX:

Those of you, who are ready to take the red pill in network marketing to get to the truth behind the confusion, get ready to find out how far down the rabbit hole goes.

Mastering the Product Synergy, Downline Development Tactics, & Techniques to building the Best Network Marketing Company

NOTE: Just like the first book, the applications of each chapter will once again be split into 3 sections: Downline Building Strategies, Product Synergy, and Starting Your Own Network Marketing Company.

Mastering the Product Synergy, Downline Development Tactics, & Techniques to building the Best Network Marketing Company

Pros and Cons of Accumulation

What is accumulation?

In typical marketing plans, accumulation is a system of rewards that allows the distributor to save up purchase products and accumulate the point value to reach the next rank. For example: If I need 10,000 points to go from 5% to 10%, I can purchase 3,000 points in the first month, 2,000 in the second and the remainder 5,000 in the final month so I would achieve the rank.

Advantages of Accumulation

- It gives the distributor a longer time frame (sometimes no time frame) to move from one rank to another giving them less pressure and less stress

- Volume gained from sales in previous months doesn?t get flushed away.

Meaning, you can gather the volume, go away on a 3 month holiday, and you can start immediately again as though you haven’t left.

- Protected against the effects of demotion (see later chapters)

Disadvantages of Accumulation

- Encourages Front Loading and Buying Position (see later chapters)

- No time frame means no pressure. No pressure means no incentive to go out and look for sales so giving too much time frame also works both ways. - If there are no repeat sales in the business, you will have a hollow organization. Most people stop buying or recruiting once they hit a new level in an accumulation system. In other wards, since there are no quotas, you can have 10 Super Diamond Ambassadors in your organization who don?t buy anything.

Downline Building Strategies

To overcome the shortfalls of accumulation, educate your team to be good product

users. Emphasize on teaching them to buy stuff that has a high consumption and higher repeat sales (like vitamins or skin care products). This way, you will not only have income from recruiting opportunity seekers, when each downline has their own set of customers and are consumers themselves; they will generate more volume from their own purchases than from recruiting a new downline.

Remember: repeat sales are what keeps a business running long term.

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Those Who Fail to Plan, Plan to Fail

Welcome to Show Me The Plan – Part 1! This book is the first part of an exciting 2 part series.

Why have I written this book? If you are familiar with the network marketing industry, you will have no surprise why the majority of new distributors or networkers spend a lot of time in network marketing training because they simply don’t understand how the compensation or marketing plan in their company works!

Every year, network marketing companies and teams spend thousands on marketing plan training because many people simply find marketing plans today too confusing or people just don’t take network marketing serious enough to be well equipped.

Isn’t this alarming? Consider this:

- Would you be in a profession if you don’t know your career path?
- Would you work in a job if you don’t know how much you are getting paid?
- Would you give away money for free?

We all know the answers to these questions, BUT, in network marketing, proper understanding of the marketing plan (not only yours but others in the industry) will not only save you lots of time, but will also determine the rest of your network marketing career! This is even more so for people who plan to start their own network marketing company offline or online.

When I first started out with my network marketing career, I was so clueless about my company’s plan that it was almost laughable. When my prospects ask me how much do I get paid at this level, I would call my upline in front of the prospect and ask him the questions. Towards the end of the prospecting session, I think I must have called my upline at least 4 times! (Thankfully the prospect signed up?)

I have also seen people lose thousands of dollars because of wrong placement of the downline causing massive residual income to be wasted due to poor planning and lack of understanding. You don’t need to be a mathematical genius to understand plans, just simple calculation and mechanics to master.

Dissecting Network Marketing’s Compensation System

To Maximize Profits & Even Start Your Own Company

After you are done with this book, you will learn how to:

- Differentiate between typical plans and how to make money there
- Choose a good network marketing company based on how good is their plan
- Develop confidence in front of your prospects
- Close the deal with other networkers by simply stressing the benefits of your plan over theirs and bring them into YOUR organization
- Develop a strategy to building your network for the long term
- Avoid costly mistakes by placing your new downlines under the right people to maximize your profits
- Start from scratch your own network marketing company the right way (whether it be online or offline) saving you heartache and disaster!

Now, let’s get ready to dissect the plan!

Dissecting Network Marketing’s Compensation System

To Maximize Profits & Even Start Your Own Company

Terminology and Jargon You Can’t Live Without

If you expect to start a successful network marketing company or build a very large network, you had better get familiarized with the terminology or jargon!

Builder

A builder is a distributor who is actively looking for downlines. A builder is not the same as a customer who only consumes the products or recommends them to friends.

Upline

You are in their organization. An upline usually earns commission from your group volume. You may have several uplines possibly up to 10-20 levels in depth. Normally, an upline is responsible for your success. An upline may not necessarily be an upline leader/mentor.

Upline Leader/Mentor

This is an upline that you actively seek counseling from on how to build your business. They are here to guide you and are here to mentor you and make sure you succeed in the business.

Sponsor

You are directly under him or her. Normally they are the one who introduced you to the company.

Downline

They are in your organization. Depending on the nature of the plan, your commission from their group usually is smaller the deeper they are in the organization. Sometimes, your downline’s downline could be many levels deep in your organization so you might not even know him personally.

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Copywriting Today

The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional “brick and mortar” world.

And ever since the Berlin wall came down and the World Wide Web came up, it did not take long for people from business backgrounds to tap into the growing world of E-Commerce.

And it certainly didn?t take long for direct response marketers to carry their offline practice into the online world.

Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.

This is the case, because sales letters in this fashion have been proven to be all time-tested. As you probably know by now, sales letters are really just one LONG page with one person in mind: to help sell the product to the prospect.

It?s like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face or gamble on sending out hard copy mails (that can span 5-20 pages long when printed) and face the chance of not covering your investment on printing back.

A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent. You are doing better if your sales letter produces above 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!

Believe it or not, online sales letter consists of mainly the use of mostly words and then some images. And words are indeed powerful tools; you should consider them double-edged swords.

If used correctly, words can sell literally. If used improperly, not only would your sales letter suffer in conversion rate, it might just deliver the wrong message and the worse case scenario can be that of offending your prospects (besides not closing the sale).

I have a sneaky suspicion that your sales letters are currently not producing the kind of conversion rates you want. Or this is your first try at developing a life long asset or skill where marketing online is concerned.

Perhaps you want to seek all ways possible to offer your sales copies a boost without having to spend a fortune on expensive copywriters in the process because you don?t have the deep pockets for it at the moment.

Regardless of your current needs, I trust that you will find this guide useful and that when you apply these tips into your sales copies, you will see substantial results in your conversion rates.

Read on and discover how tips you can use to MAXIMIZE your conversion rates by making MINIMUM changes and additions to your current sales copies!

Headline & Sub-Headline

1. Color your headline red.

The color “red” usually symbolizes urgency or importance. Alternatively, you can use “black” or text with “yellow highlight in the background” if “red” won?t suit your sales copy?s color theme.

However, it is advisable to use “red” as the color of your headline plus this color can be used with almost any theme color suitably.

2. Your headline font must be larger than the standard font used for your sales letter.

The purpose of your headline is to grab your prospect?s attention to read and qualify him or her. Thus it?s important for your headline to stand out from the rest of your standard font.

Usually, the headline font is 1 or 2 times larger than your standard font.

3. Imply a benefit or a summary of your offer in the headline.

And the benefit should often refer to your prospect, not YOU or someone else. Even if you are using another character in the headline, make absolutely sure that it ultimately has to do with your prospect and why or how it could benefit him or her.

Speaking of characters…

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THE SHOCKING TRUTH!

If you are reading this book, let me first congratulate you if you are a newcomer to the world of MLM and allowing me to impart my experiences on the industry to help you in taking the first step into this fantastic industry.

My intentions of writing this book is to help and provide people generic information that would apply to any company regardless on their marketing/compensation plan, product, team, country or even offline or online!

It is indeed a shocking truth to find out that over 95% of network marketers or home based business owners are operating their business at a LOSS!

How scary if you are reading this for the first time.

Well thankfully if we all worshiped statistics fanatically, most people today will be afraid to drive cars or even go to school (e.g. the percentage of road accidents and how many students in a class „make it? in getting distinctions)

We all want to be smart people and rather be in the top 5% being the ones making the money now, don?t we? Of course we do.

It is sad that countless of poor victims join the industry, uninformed, and when they run into problems, they usually put the blame on the company, the team or even the industry itself!

That is why we hope to avoid such unfortunate circumstances.

Even if you have been involved, this information is invaluable because it might teach you things you have missed out or information to help your downline.

Let’s proceed…

Why Would You Be Choosing an MLM in The First Place

MLM survival. Let?s face it, the world out there is like a jungle. More particularly so in the MLM world. It would be easy to say, since it is that difficult, let?s just forget about the whole MLM or network marketing deal in the first place (then this book would not be necessary at all). That action would be self-defeating.
There is good news for all of us. So let us instead start from a positive note.

The purpose of this book is not just about teaching you to choose the right MLM Company but also how, by being properly educated about the industry, you will be able to receive benefits from every opportunity you invest your time and money in. The information here will be completely generic and neutral. I am not endorsing any company over the other as there is no such thing as the perfect MLM but rather choosing an MLM that is SUITABLE for YOU!

Whatever your reasons may be, let us make a few assumptions about it before we proceed (or else you wouldn?t pay for this E-book in the first place)

(1) Making money
(2) Saving money on products
(3) Meeting new people
(4) Growth and development
Making Money
(a) Looking for fast money
(b) Building a long term business with money coming in long after you have „retired?
(c) Investing in the product itself

For people looking for fast money, there are pros and cons to this kind of thinking.

Some people are WELL TRAINED salesmen. They have built the relationship with their clients, customers and all sorts of people. People trust what they say and will trust whatever they are selling. They may sell the product itself (sometimes, in large quantities), or they may sell the opportunity (the money making part of it) or both. Are YOU this kind of person?

Fast money is not impossible, but it COULD be for the short term only. Consider the facts that 80-90% of people in the world are NOT built for sales. If a salesman sponsors a non-salesman, would the non-salesman be able to do the same thing as his upline? Does that mean that I would spend most of my time looking for the 10-20% of sales types?

The next type of money is the long term type.

When I define long term, it does not have to mean that you might not see money right away. It differs from company to company. But as a general rule of thumb, it involves BUILDING A NETWORK OR AN ORGANISATION.

The key to building a large organization as quoted by Zig Ziglar, “You will get whatever you want in life if you will just help enough other people get what they want.” In other words, if you will help enough downlines get enough downlines, you are on the road to network marketing financial freedom. The key is to help others.

There is one more category of people who „invests? in network marketing companies, not to make money through retaining or networking, but rather investing in the product, position, or depending on the company, appreciation of their „assets?. A few examples would be investing in a product, so that in the future, its value will appreciate, so you can sell it to other people at a very high margin (sort of like old comic books.) Others might purchase the account or distributorship from you (depending on the compensation plan of the company) while some Internet companies actually pay you to „invest? in their company, sort of like buying a share of the company.

Saving Money on Products

Retailing of a product is very important to an MLM business. Lack of (or even non-existing) retailing could be harmful to the distributor or the company as certain states have outlawed „headhunting? and have their own policies.

Nevertheless, saving money on an MLM product is one of the most wonderful key features of joining an MLM company if recruiting is not your forte.

In certain compensation plans, repeat purchase of the products you buy from the company gives you more rebates or bonuses. In essence, the more you buy, the cheaper it becomes. This becomes an even greater pleasure if you are totally in love with the products or you have already set aside a budget for those products (which means you are now buying from the MLM company or your upline instead of buying from the supermarket, pharmacy, grocery store, etc)

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You Need To Read THIS!

Welcome to the exciting follow-up book on Network Marketing. In the first book, we have explored on one of the most important yet least talked about, most overlooked aspect of network marketing or Multi-level Marketing (MLM) – Knowing how to CHOOSE a network marketing company and getting the most out of it.

Now what? Okay. I have chosen the right company. Will it really work for me? The truth would sound more like how can I make the company WORK in my favor?

Remember the staggering truth that 95% of people fail in MLM? I strongly believe that among the 95%, there are sincere, hardworking people who work hard to make the business work for them, but are spending most of their time and money DOING ALL THE WRONG THINGS!

This book once again is not a typical HOW TO guide. There are lots of HOW TO scattered throughout the Internet and many, many more HOW TO available from your upline and from MLM books all around the world. Yet strangely many people miss out the fact that it is EASIER NOT TO do the WRONG THINGS than learning to do the RIGHT THING.
Sounds simple?

Ironically, common sense is not common.

Avoiding the wrong things saves you the valuable TIME (some people in MLM do the wrong things for YEARS) so you can learn how to do the RIGHT things with the time you saved.

Is this practical stuff or just theory? Must I do the wrong things myself to prove that it is really wrong so I can feel it for REAL? Well, A mother doesn?t need to go on drugs in order to prove to her child that they should AVOID drugs now, don?t they?

Remember that in MLM, just like in real life that we must learn from the mistakes of others. We don?t all the time in the world to make all the mistakes ourselves!
With that thought in mind, let us proceed once again…

What Network Marketing is NOT

? It is NOT an INVESTMENT PROGRAM! Just because you bought a business opportunity, it will forever be a business „opportunity? and not a business if you sit and do nothing. This is not Unit Trust or Mutual funds or a Fixed Deposit Savings Account. The money doesn?t grow by you becoming a distributor. The more you invest doesn?t mean you will necessarily earn more.

? It is NOT a GET RICH QUICK SCHEME! Those who make it big in MLM within a short time are the EXCEPTION to the NORM. Do you have what they have? (The experience, built trusts, contacts, paid the price) Everyone who has made it had all paid the price.

? It is NOT totally a SALES RECRUITMENT PROGRAM. Some like to sell. Some are salespersons, being good in sales will not make you succeed in MLM.

? It is not MUSICAL CHAIRS. It is never about whom gets there first, sponsor a few people then sit down and watch the group build itself while the latecomers miss out on the opportunity forever. Remember that if the downline works harder, they will eventually earn more than their uplines.

? It is not a 9-5 JOB. In a 9-5 job, some people get away without doing any work sometimes (they still get their salary). But it is very obvious in Network Marketing that what you GIVE is what you GET.

? It is not a CLONING MACHINE. I am not down playing the need for uniformity and like-mind direction but remember that EVERYONE is DIFFERENT. Different people have a different personal touch when it comes to recruiting. Their relationships with their prospects vary from groups to groups.

? It is NOT a 100 METER DASH. It is a marathon. Business builders must pace themselves over a period of time. Going „all out? to the point of exhaustion is just bad because it is the quality of the work that counts, not the quantity. Don?t „close the back door? or jump into the deep end without a float.

? It is DEFINITELY not a RELIGION. Please never ever treat your business like it is the ONLY business worth getting into (friend, if you don?t get into MY MLM and if you join others, you are not my friend). They are NOT losers if they don’t join you! Please don?t ever, EVER do this. You will lose a lot of true friends.

Common Mistakes to Avoid For Newbies

Trying to understand everything

If you are new in your business and you sit down for days (some even take weeks before they make their first phone call) trying out the product, reading all the company brochures, understanding every single calculation about the compensation plan, memorizing all the names of the management in the company (I think we get the idea)…

This is a VERY SLOW way to get started in your business.

Your business is like riding a bike

(1) You don?t learn to ride by reading the best manual on riding
(2) You don?t learn until the moment you start peddling
(3) You learn by falling down
(4) You also learn how not to fall down after falling down the first time

Reading every single book in the industry

Most MLMs recommend a reading list and they are very helpful for new people especially if the information is factual and informative about the industry. Reading is also a very good habit to develop. But one of the major mistakes of new people is thinking that the more books they read, the more money they are going to make! Those books are mostly self-help books or network marketing self-improvement.

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Article Marketing Explained

One way of promoting your website and product can be achieved for FREE. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income.

Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings.

How does this work?

Write articles relating to your website and submit them to “free content” submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.

If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.

The more incoming links the website has, the more importance search engines attach to it. This will then increase your website’s placement in the search results.

If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

There are also those who already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions.

See how easy that is?

Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, no effort on your part was used to bring them to your site. Just your published articles and the search engines.

It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the Internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the Internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

Nothing like getting benefits for something you got for free!

The 4 Things ALL Articles Must Have

The importance of articles in today’s websites and Internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

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How to Make Your Business “Click”

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

- Pay per placement
- Pay per performance
- Pay per ranking
- Pay per position
- Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

- Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

- Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

- Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

- Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product.

Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget.

Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right.

Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line.

Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords.

Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

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Give Away Events Exposed!

All smart Internet Marketers and list owners know that “the money is in the list”. And I know you are one of them, too!

Therefore, every marketer who firmly believes in how much business, influential power and wealth a mailing list can bring are doing just about any and every way possible to build their mailing list.

That’s why you see marketers running advertising campaigns such as:

- Pay-Per-Click
- Ad Swaps,
- Article Marketing,
- Joint Ventures,
- Affiliate Recruitment Drive,
- Press Releases,
- Traffic Exchanges,
- Paid E-zine/Web Advertising, and
- Much more than this list can bear!

And the savvy marketers often run these campaigns with one goal: build their mailing list! (Besides trying to sell, of course.)

Now some of these methods require low to high costs to run, which can be out of the option for beginning marketers who are on a tight budget. And one thing is for sure: all well-executed advertising and list-building campaigns require a high degree of skill.

In the last couple of years, a new method of list building was conceived primarily in the Internet Marketing circle. It’s called:

Give Away Events!

This is one of the recently discovered methods in Internet Marketing where list building is now made possible through the spirit of giving away!

It can be carried out as and when you – or anyone – like to.

The cost of hosting an event can be next-to-nothing.

And to join a Give Away event in the shoes of a contributor or JV partner is zero cost.

But you can rake in hundreds, possibly thousands and potentially tens of thousands of subscribers through joining Give Away events!

And to get kick started, you just need a gift of your own and an auto responder to suck fresh, red-hot leads in!

And to discover how building your list in such a fashion come true in the shoes of a JV Partner, you really owe it to yourself to read on!

How Do Give Away Events Really Work?

Give Away events are carried out primarily in the Internet Marketing circle itself. However, it is very possible to carry out Give Away events successfully in other hot niches with the cooperation of a group of partners and contributors in the same niche.

I also suspect that it has probably been carried out in offline businesses, in a similar way, to get hot prospects and leads, though I cannot vouch for this truth. It’s a subject fit for another book, nonetheless.

So how do Give Away events really work – and how does it help YOU build your mailing list?

Well it works like this: think of a GIANT ad swap.

How Ad Swaps Work

In a regular ad swap deal, you and another list owner (who probably has a similar mailing list size as yours) do an ad exchange.

You send the partner’s advertisement to your mailing list.

Your partner sends YOUR advertisement to his or her mailing list.

Usually, you will want to send an ad that encourages the reader to subscribe to your mailing list (we’ve been talking about it until now so you know the drill!).
You can call this “legally stealing subscribers” if you want to. After all, the average subscriber is subscribed to more than 10-20 mailing lists, possibly more, which is a perfect norm these days.

While ad swapping is a perfect way to build your mailing list by playing the game of “using subscribers to make subscribers”, the leverage effect is often 1:1 in a real sense.

You can only carry out one ad swap at a time, for starters. And even if you do swap ads with more than one list owner or e-zine publisher, the leverage effect remains 1:1 because you have to send that many advertisements to your list, too, in proportionate to how many list owners you agreed to swap ads with.

This doesn’t mean I’m discounting the power of swapping ads; it’s a good and essential marketing method you can do now and then.

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Building Your Business with an Opt-in Mailing List

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all, “action speaks louder than words”. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses.

Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Give Away event offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

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Introduction to Private Label Rights

Since the advent of the Internet, business had been good, if not better than before. This is because the Internet provides more viable means of disseminating information about the products and the business all at the same time.

Hence, most businesses know that the proliferation of the online business will definitely boost the income-generating potential of the business.

However, most online entrepreneurs contend that for an online business to generate good income in the Internet, the business must have its own product. This is because everything is a sale, even the thoughts that you have in your mind could count as a product for sale when presented in the Internet for other people's use.

But contrary to most popular beliefs, having your own product does not limit you to the many possibilities of earning more by using a "license" that is attached with an "information product" that you may acquire online. These are known as Private Label Rights.

Private Label Rights is just one of the three "basic rights" that are embodied in the concept of resell rights marketing. Among the three, Private Label Rights are considered as the most moneymaking and rewarding.

Private Label Rights are represented in a certificate or authorization that is attached with an "information item." The basics of Private Label Rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise to go well with the buyer's personal desires and yearnings.

For example, if you have a Private Label Rights, you can easily segregate the contents of an E-Book, and persuade somebody to buy the contents as sequence of pieces of writing.

One of the best things about Private Label Rights is that you can actually do the same thing inversely. For instance, if you were able to buy a set of information products like a collection of articles embodied with Private Label Rights, you can easily bring them together without the risk of some law-related predicaments. Hence, you can collect different articles from different owners. With a common thought, you can come up with a creative masterpiece.

In addition, with Private Label Rights, you can simply append some information on the said product to make it more meaningful and creative, thus, creating an impression of having a product of your own.

Best of all, you can even put your name as the author of the said work. This is the most gainful aspect of having Private Label Rights. In this way, you do not have to acknowledge the primary author of the work.

So for those who are not yet aware of the rewards of using Private Label Rights, here is a list of some of the advantages:

1. It is just the thing for marking your name and your business' name.

With Private Label Rights, you can easily acquire informative products that you can use as your own. Hence, this creates an impression that you are making your own product and that you are a professional and a skilled person on the given field.

In turn, you get the trust that you need in order to compel them to buy your product.

2. It triggers creativity.

One of the best things about Private Label Rights is that you can be creative in a thousand and one ways. This is because you can assemble the different elements and come up with a new and near-original work without having any difficulty of creating such product.

3. Develop a product!

With Private Label Rights, you can simply modify or improve a product if ever it does not fit your taste or needs. In this way, you can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product.

However, even if some people contend that it is totally unethical for a person to sell the Private Label Rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life."

This goes to show that people must learn how to give way to any possible changes to any product that might have already lost its income-generating potential. By allowing other people to modify or enhance the features of certain products, the advancement of such products will continue to take place. Hence, the cycle will go on.

Indeed, the basics of Private Label Rights are not just necessary for most of the Internet marketers who wish to earn more income aside from their own products but also for the whole market as well. This is because the whole system of a give and take relationship dwells in the business and that is exactly where income generates its power.

Everyone Wins with Private Label Rights

Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours?

What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?

If you haven’t heard of Private Label Rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.

But what are Private Label Rights?

To understand why Private Label Rights are so special, you need to know about resell and master resell first.

Resell rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.

Master resell rights take it a step further and allow you to sell the resell rights to the work. The reason why it is called master resell rights is because it covers a large set of permissible actions to the person who acquires those rights.