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Chapter 1: What is LinkedIn Advertising All About?
Section 1
LinkedIn Ads Basics LinkedIn Ads Basics
What is LinkedIn?
LinkedIn is a business oriented website founded in the year 2002 in the United States that has been built on the basis of how social media platforms work. In fact, LinkedIn is considered to be an “employment social networking service,” as it is mainly used for professional networking.
The key aspect that makes LinkedIn different from other social networking services is how it helps professional individuals and businesses to match on a single platform. Here, social interactions are based on the mutual benefit obtained by both parties having access to the single biggest online data base of career based resources.
Most of LinkedIn’s revenues comes from selling access to its professional user data base to headhunters, recruiters, sales professionals and large corporations. This is because people “advertise” their skills and availability for work on the platform when they create a LinkedIn account and add their professional bios and work experience to it.
Currently, LinkedIn rightfully boasts about having more than 433 million registered users in their platform, with over 300 million active users and 106 million of those in the United States alone. LinkedIn’s popularity is due to how easy the platform makes it for employers to place their Job Postings and for job seekers to post their resumes and professional bios, which results in real world professional connections.
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Chapter 2: Why use Facebook for Remarketing?
Why Facebook?
Well, simply put, Facebook is the most used social network worldwide, and it is the most effective advertising platform that any brand can use. Besides that, Facebook Offers you Remarketing.
Yeah, there are different types of ads that Facebook provides for you to precisely implement remarketing. Facebook has made it possible for you to show your ads exactly to the people you want, who had already shown interest in your business in several different ways.
Thanks to Facebook being the largest social media in the world, there is a huge possibility you'll find all of your existing and potential customers browsing this social media monster, and getting engaged by your retargeting ads.
They spend a lot time there, see ads related to their interests and may take action with you in mind as an option when they want to buy something! This gives you more space to find new customers, or engage those who have seen your business somewhere else online.
Understanding the Facebook advertising platform is one of the most productive practices you can do to grow your business, and that’s why you're here now!
What Remarketing Services does Facebook offer?
Facebook offers you absolutely amazing remarketing services to reach the people who matter to you the most. Remarketing on Facebook is called Custom Audiences. Facebook offers you four different opportunities to remarket to your current and future prospects.
Customer File: With this remarketing feature, you can use a customer file to match your customers with people on Facebook, and create an audience from those matches.
Website traffic: With this remarketing feature, you can create a list of people who visit your website or view specific web pages.
Interact Automatically On Messenger In Just A Few Clicks!
MessengerAutomatically Using Customized Bots – And Do It All In A Few Clicks!
Finally, there is a fantastic, easy way for you to take full advantage of Messenger’s incredible growth through a simple chatbot, designed specifically for your business.
Do you know the value of Facebook Messenger and wish you had a way to take advantage of that incredible use?
Don’t have the time to spend responding to numerous messages directly?
Want a way to get to tape into the huge numbers of people using this digital medium?
Do you wish you had a simple way to connect more effectively with your audience but don’t want to spend a lot of money designing your own bot?
You’re In Luck!
Introducing for the First Time Ever…
Turbo Bot Builder!
Turbo Bot Builder is the simplest tool available to you to create the most effective bot to interact directly with your customers and clients on Facebook Messenger!
Dear Internet Marketers and Businesses:
You can interact automatically using Facebook Messenger, but the time and money invested in doing this one-on-one is very prohibitive for today’s small business. However, with Turbo Bot Builder, you gain access to the millions of people that use Messenger. It does all of the work for you – and it doesn’t cost you much at all!
A chat bot is a tool that automatically reply with the answers you will pre-define to your Messenger visitors when they contact you. You can grab their attention and provide key information to these people – who already want to work with you and just need you to interact with them!
Let’s say you have a top-quality product.
You know people want it and will buy it from you.
And, you know you have the right price point. Yet, you aren’t able to interact fast enough, effectively, or in the best way to get people to close the sale. You’re on Facebook Messenger, but not getting the attention you need. You’re not alone.
"Finally, there is a fantastic, easy way for you to take full advantage of Messenger’s incredible growth through a simple chatbot, designed specifically for your business!"
"Kindle Book Cover Templates!"
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Build Residual and Passive Income
You work hard on your business. Sometimes it feels that there just aren’t enough hours in the day to do everything you need to do to take your business to the next level. While part of your business is limited by how much time you can spend making and selling your products, or how long you can have your store open, there’s a way to use your blog to generate more income.
Have you heard of residual and passive income? These are types of income that allow you to make money even when you’re no longer actively working on a project. For example, let’s say you’re writing a blog post about a related product or service and you’re using an affiliate link to send your customers to the other business. For each sale you make an affiliate commission. That’s passive or residual income. The idea is that you write the blog post once and then profit from it again and again for months, if not years to come.
Let’s say you write one of those types of blog posts per week. As time goes by, your passive income keeps growing and growing. That gives you a lot of leverage and allows you to get more done, and make more money, without having to work more.
Make It Easy To Be Found (and Learn More…)
We already established that a blog can help you grow your reach. It also makes it easier to be found by anyone actively searching for you or your products. Blogs frequently show up in search results.
Blog about yourself, your business, how you got started, and of course plenty of blog posts about each of your products. In other words, use your blog to make it easy to be found by your target audience.
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Book Outline Worksheet FICTION
You don’t have to outline your fiction book. Each author has their own process and while many are plotters and do create some type of outline or structure, others are what are called “pantsters.” They write by the seat of their pants.
It’s recommended to give outlining and plotting a try first. It ensures a faster writing process, which means your book will be done and ready to publish much more quickly. And it also ensures there are no gaps in your story. You can look at the outline and make sure everything is organized and lined up to tell your story.
This worksheet presents two different types of outlines. Use the one that works for you and modify it as you see fit.
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10. Make sure to use vibrant and striking words to describe your motives and aims.
11. Remember that there are hundreds applications for a single job. In order to make sure that the employer picks your resume and calls you for the interview make it as impressive as possible.
12. Next thing to get the job is to succeed in the interview. You must prepare for the interview well.
13. Being called for an interview means you have already made your place; preparing adequately for the interview can get you the job of your dreams.
14. Preparing for the interview includes both physical and mental preparation.
15. Mental preparation means to prepare your mind for any type of questions that could be asked in interview.
16. Prepare the answers for all the possible questions.
17. You should have clear answers to the traditional questions like ‘who you are’ and ‘what are your aims’. Write the answers picking the words carefully and memorise them.
18. Present your strengths and weaknesses in a positive way using the best of words. Your words and the way you speak make a lot of difference.
19. Keep in mind that the purpose of the interview is not to know your abilities but to find out what you can do for the company.
20. You must present yourself as someone who has all the skills for the job they are offering.
21. Assure them that you are the person who would value the interests of the company more than your own.
22. Your employer may ask you why you left your previous job; you should answer it in a positive way without talking negatively about the previous employer.
23. You have to convince them as to why they should hire you and not any other candidate. You will have to act like a salesperson here and present your skills and abilities in the best possible way.
24. Before you go for the interview it is good to do some homework.
25. Do some research about the company and the employer in order to get an idea what type of questions they may ask and what type of behaviour do they appreciate.
26. You can take help from people who somehow know the potential employer and learn from them about how he conducts the interview.
27. Increase your contacts; the more professionals you will know the more chances you will have to get a better job.
28. In order to gain experience work voluntarily or as an intern in well-known companies.
29. You may not get a lot of money but you will get enough experience to proudly tell your new potential employers.
30. If you worked in well known companies, even though without salary, you will get to know many people who are well-known in business community.
31. Such people can help you find a job and their recommendation while you try to get a job can make a lot of difference.
32. Work hard even if you are just an intern. You may get a good job in the same company if you proved your worth.
33. Companies prefer those individuals who can think and act fast even in stressful situations. Increase your abilities to cope with pressure and stress.
34. You already know how tough it is to get a job so be very careful about your interview as it is your only chance to impress the employer and get the job.
35. Try to cover the gaps and fishers left in your resume during your interview.
36. Have a lot of positive abilities and experiences to tell.
37. Besides the traditional questions you may also have to go through behavioural interview.
38. Behavioural interview is more about judging your practical abilities and require you to be very well prepared.
39. You may be asked to demonstrate your skills.
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Buy in bulk, cook in bulk
Many wholesale supermarkets offer you discounts for buying products in bulk. This is a good way to save only if you have somewhere to store a dozen tins of everything and 10kg of rice and flour. If you have a large pantry or a place to store non-perishables this can be a way of taking advantage of unlimited quantity specials. You will need to use the products before they go out of date and start to deteriorate.
Get together with family and friends-If you don’t have the room, split the items between your family or a group of friends. Having 4 members in your group is enough. Everyone puts in their share and one of you goes and buys the products and then you split them up equally amongst the group.
Sometimes cases of tinned food are cheaper than buying each tin individually but if you can’t store it there is no point in buying it. Find out what your family and friends buy and split a case, say of baked beans.
Bulk dry goods are usually cheaper to buy at the local supermarket. You do need to do a price comparison as bulk does not equal cheaper. Check the price per kilogram, pound or litre to make sure that the bulk quantity is not more expensive than the smaller quantities.
If your family like bolognaise sauce, make a big batch and freeze portion sizes for using later. It is just as easy to make a big batch
Make muffins in large quantities and freeze to pop in lunch boxes or to take out when friends drop in
