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Introduction

Content is King. It’s a common saying in the business world, but it’s true. With all the changes Google has made in the last few years, the quality and length of the content you post online is more important than ever.

Even if you don’t depend on Google for traffic, the next best source of traffic (actually, it’s probably even more important than Google for most people) is viral traffic, and people don’t share crappy content. If you want to get traffic from social media without paying for it, you must be posting great content.

But creating killer content takes a lot of time and effort. Or… it can take a lot of time and effort. Fortunately, there are actually ways to reduce the time it takes to create great content. There are even ways to cut out the need to write content altogether, although you can’t get away with having no written content on your site unless it’s already an authority site or is getting a lot of traffic from social media. Google really needs to see some written content on a site.

In this guide, you’re going to learn how to create content without having to write all day every day. You’ll learn about different types of post that lessen the need to write, and different types of media that Google and your visitors will enjoy.

So let’s begin.

What Is Quality Content?

Alright, before we get started, we need to define what quality content actually is. You might think that quality content simply means being grammatically correct and having accurate information, but there are actually several different elements to creating quality content.

Let’s take a look at the elements of quality content:

1. Interesting – Even the most useful content needs to be presented in an interesting way. Content that is boring isn’t going to be read to the end, nor is it going to encourage readers to view any of your other content.

2. Entertaining – Not all content has to be extremely entertaining, but if it’s not useful, it should at least be funny or exciting.

3. Useful – Unless your content is really interesting or entertaining in some way, it needs to be useful. Useful content like tutorials and educational material is quite popular both with readers and with search engines.

4. Well Researched – Your content needs to be well researched, ideally from multiple sources.

5. Factually Accurate – Obviously, your content must be factually accurate. If your site gets the reputation for distributing false information, people won’t come back.

6. Grammatically Correct – Not only should your content be grammatically correct for readers, but also for search engines.

Google can tell if your content is grammatically correct, so it’s more important than ever to ensure your spelling, grammar, and punctuation are all correct.

7. Long – Unfortunately, these days, Google wants long content. This change basically came about to combat all those spammy websites that were putting up 150 to 300-word articles that were very basic and didn’t really offer anything of value other than repeating keywords often for search engine rankings. These days, Google likes to see articles that are at least 1,000 words, and up to 3,000. There’s one way to avoid writing long content, and that leads us to the last element of great content.

8. Mixed Media – Having other media is not only great for your visitors, but Google loves it, too. You do need to have some written content on your site, but having other forms of media is great for Google, great for visitors, and great for you!

Now that we have a basic idea of the type of content we should be creating, we’re going to look at some ways to make content creation much easier.

Easy Ways to Write Content

Written content is still an important part of the overall content creation process, and there’s really no way to get out of writing it unless you just outsource it or have solely user-generated content on your site, especially if you want to get Google traffic.

But there are ways to make the process easier, which we are going to talk about right now.

Quotes

Collections of quotes on particular topics are one easy way to create content, and you can add some unique content to them by writing your take on the topic.

For example, if you create a list of motivational quotes for entrepreneurs, you can let people know your personal favorite quotes and why you like each one, along with your interpretation of each.

Roundups

Roundups are a very popular type of blog post these days. Readers love them, because they get to discover a lot of information about a single topic in one place, and content creators love them because they don’t really have to write a lot of original content themselves other than descriptions of each item they are linking to.

In case you haven’t seen roundup posts, the basic process of creating one is something like this:

1. Pick a topic.

2. Find several different pieces of content online that fit the topic. It could be articles, videos, audio, or images, but ideally they should all be the same type of media. A good number for most purposes is between 5 and 20 items.

3. Create an article that links to each item, along with a description of each. Your description of each link is the unique content that will attract search engine traffic and make your article interesting to readers.

Roundup posts do still require quite a bit of work to create, but they don’t require the same level of in-depth research that articles typically do, because you’re just writing descriptions of other people’s content. This is a great time saver.

Interviews

Interviews are great content, because you only have to write some questions, and the person you’re interviewing does most of the writing work. You just email the questions to your subject, and they email you their answers back.

You can interview pretty much anyone who knows anything about your topic, but ideally you want to interview someone who is fairly well known in your industry and has a following with the hopes that when the interview is posted on your site, they will tell their own followers about it and get you some additional traffic.

Re-Blogging

Re-bogging is taking someone else’s blog post or article and publishing it to your own site—with permission, of course. Sometimes people will allow you to post their content in its entirety, but a lot of the time they won’t want to risk the dreaded “duplicate content” issue, so they may ask you to post only excerpts.

But that’s actually a good thing, because you won’t have to worry about duplicate content, either.

Guest Posts

Guest posts are a great way to get free content written for you, but it’s tricky to find people to do guest posts unless you have a relatively popular website.

People generally want to write guest posts when they believe it will get them more traffic. In this case, you’ll have to convince people that a guest post on your site will be beneficial to them in some way.

Perhaps it will be because you do have significant traffic or social media followers, or it might be because your site has a high domain authority or page authority. Just make sure they understand there is value in writing for your site.

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Introduction

Starting any type of retail business is never an easy task. It typically requires a large outlay of cash in the beginning to purchase stock, invest in warehouse or store space, and handle initial overhead costs.
With all the other expenses required to start a business, buying stock is often the straw the breaks the camel’s back with regards to finance. It’s often the largest expense of any retail startup, and sometimes it’s just too much and the business fails to get off the ground.

Plus, there’s always the risk that you’ll spend thousands of dollars on products that never sell, and you’ll be out of all that money and stuck with items you can’t get rid of.

But there is a better way!

Instead of spending a fortune upfront on product, and then having to find warehouse space to store it, and figuring out the logistics of packing and shipping it to customers, why not just use dropshipping?
Dropshipping will allow you to get started with little to no upfont investment, while still being able to offer customers the products you want to offer!

In this guide, you’re going to learn the basics of dropshipping, and how to find the best suppliers.

So let’s get started!

Dropship Detective

What Is Dropshipping?

Imagine setting up your own online store with dozens, hundreds, even thousands of products without having to spend a single dime upfront on inventory.

Instead, you find products on another website (let’s use Amazon in this example since most people are familiar with it), add products to your site, and price them higher than they are being sold on the original size (Amazon).

Let’s say you are selling a frying pan that sells for $14 on Amazon. You price it at $20 on your website. When a customer orders it, they pay you $20. Then you go to Amazon and order it for $14, having Amazon ship it directly to the customer, and you keep the $6 difference.

Pretty slick, right?

Only dropshipping doesn’t require you to pay full retail price like ordering from Amazon. Instead, you can often get prices that aren’t all that much higher than true wholesale prices.

Of course, you have to be careful. Some so-called dropshipping companies are actually selling at or very near retail, so it’s nearly impossible to make a profit. Sometimes they charge a monthly or yearly fee to access their inventory, which cuts into your potential profits even further.

You also have to make sure the company isn’t going to be slow with shipping, which could seriously harm your reputation.

Dropship Detective

Dropshipping has a lot of pros and cons, so let’s take a look at those before we continue.

Pros Of Dropshipping

Lower Upfront Investment – Because you don’t have to pay for inventory upfront, your initial business startup costs are much lower.

No Warehouse Space Needed – The dropshipper is the one who deals with inventory, so there’s no need to rent a warehouse or take up space in your home to keep your inventory.

No Shipping Hassles – The dropshipping company also handles packaging and shipping products, so that takes a lot of work off your hands, freeing you up for other tasks, like marketing, and sourcing other products.

More Products – If you don’t have to worry about whether a product will sell or not because you aren’t paying for it upfront, you can take more liberties with the products you add to your store. If a product doesn’t sell, the only thing you’ve lost is the small amount of time it took to add it to the store, and you can remove it just as easily.

Cons Of Dropshipping

Low Profit Margins – Because most dropshippers are not true wholesalers, you’ll find your profit margins are lower than they would be if you bought inventory directly from wholesalers. In
Dropship Detective fact, there’s often a middleman between the wholesaler and dropshipper, which cuts into profits even more.

Delivery Issues – Because you will have no direct control over shipping, there may be times when customers don’t get their orders on time, or receive the wrong product or damaged merchandise. Because they bought the item from you, they will expect you to be responsible, and they aren’t likely to accept the fact that you used a dropshipper as an excuse. In fact, they’d likely just see that as a reason not to order from you again.

Inventory Issues – You may also find that your dropshipper’s inventory control system doesn’t sync with your own, which means there may be times when a customer orders a product from your site that is not currently in stock with the dropshipper. In this case, you’d have to either source the product elsewhere very quickly, or issue a refund and an apology to the customer.

Higher Shipping Costs – Because you won’t be able to make deals with shipping companies for volume discounts, and because customers may order products from multiple dropshippers in a single order from your store, you may run into shipping issues. Shipping costs could eat into your profits pretty badly if you aren’t careful.

It’s a tradeoff, really. You sacrifice larger profit margins and control over inventory and shipping for a lower upfront investment and less work overall. It’s up to you to decide if dropshipping is right for you and your business.

How Dropshipping Works

Before you can truly understand how dropshipping works, it’s important to understand the basic supply chain. Products you see in stores often go through three, four, five, or even more companies in the supply chain before they arrive in stores.

Manufacturers

Manufacturers are the first step in the supply chain. (Unless of course you count the companies that supply the raw materials, but that’s a different arm of the supply chain.)

Manufacturers create the products, but most of them don’t sell directly to the general public. Instead, they typically sell through a wholesaler, or sometimes another middleman brokers the sale of the product from the manufacturer to the wholesalers.

Occasionally, manufacturers may sell directly to retailers, but they usually don’t deal with selling direct to companies.

Wholesalers

Wholesalers are middlemen. They buy from the manufacturer and resell at a higher price to retailers. They usually don’t make an enormous profit per item, but they make their money by selling in bulk.

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Introduction

Welcome to the latest and very easy to apply Video Ads Training, designed to take you by the hand and walk you through the process of getting the most out of Video Ads.

I'm very excited to have you here, and I know this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Video Advertising in the easiest way possible, using the most effective tools and in the shortest time ever.

This video training is comprised of 20 HD training videos organized into 6 sections. This is exactly what you are going to learn:
Section 1: Video Ads Basics

In Chapters 1 through 3, we'll talk about: What Video Ads are all about, why you should use Video Ads for your Business, and What types of Video Ads are available nowadays.
Section 2: Creating your Video the right way

In Chapters 4 through 6, we'll talk about: What Types of Video can you create? Creating your Video with the Right Tools, and The Right Place to Outsource the Creation of Your Video

Section 3: Video Ad Networks

In Chapters 7 through 9, we'll talk about: What to Look for in a Good Video Ad Network, Top Video Ad Networks, and Other Video Ad Networks to consider.
Section 4: Setting up a Video Ad Campaign

In Chapters 10 through 11, we’ll talk about: Setting up a Video Ad Campaign with YouTube, and Twitter.
Section 5: Additional Video Ads Tips to consider

In Chapters 12 through 15, we will talk about: Do’s to apply, Don’ts to avoid, Other Premium tools and Services to consider, and Shocking Case Studies.

Well, it’s time for you to get the most out of Video Advertising for your business. I know you'll love this training.

Your Name

Chapter l: What Video Ads are all about

In today's fast-changing technological world, technology has opened up some possibilities to all of us.

Even in the marketing world, there are opportunities to embrace new media, such as video. What is marketing and video marketing, and how can it impact your business?

Marketing is the process of promoting a brand, products or services over the Internet or in the public, either by using digital or affiliate means. Its broad scope includes video marketing.
What is Video Marketing?

Video marketing covers a lot of things. From television to tweets, videos are used to promote businesses and brands. Marketers all over the world have recognized the effectiveness of video, and now there are countless ways to use video to attract prospects and convert them into customers.

Video marketing can be defined in digital marketing strategy context as all uses of a video's content to promote a brand, product or service. Video marketing is

also a means to include Video into one’s marketing efforts to promote an offer. This can be done using a full motion Video or a screen-capture Video.
Why should you use Video for Marketing?

Video marketing is the most powerful digital marketing tool available. Video marketing is effective, and it is a very informative means of communication. Below are all the reasons it belongs in the best marketing plans.

Improved SEO Ranking

Today, both Google and Bing include videos in their blended search results. Video marketing has become more valuable to both small and large businesses across the country.

Videos that have been uploaded to YouTube have an even greater possibility of being found by your prospective customers. This should come as no surprise since it's common knowledge that Google owns YouTube, and YouTube is the second largest search engine on the web, right behind Google. This means that your videos receive quality backlinks. The quality of your backlinks on your website significantly improves your search engine ranking.

It is Persuasive

The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. No technology is better at conveying emotion than video.

Studies have shown that over 80% of people say they are more likely to buy a product after watching a video about it.

The reasons why video marketing is so persuasive are: Video compensates (somewhat) for the asynchronous problem, Video can convey emotional info, not just factual, and Video testimonials combine all of the powerful elements together

Connect with Your Audience

Video has a distinct advantage over text, because videos help your potential customers get to know you more easily than reading text Video allows people to connect with you, because they see your face, they hear your voice, and they see your personality. It’s just a basic fact that emotions are better communicated through video than they ever could be through text.

It's just human nature that people want to see behind your name and logo, and with whom they're really dealing. They want to see the heart of who they’re dealing with, and video marketing allows this like no other medium. Videos help customers feel like they know you, even before they've met you.
It Improves Email Marketing Campaigns

Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO.

What if you could double or triple the effectiveness of your email marketing efforts?

That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest possible ROI.

Attract More New Visitors

Video marketing has been proven to attract a lot of new customers, both to your site and your social network pages with the added benefit of improving your online branding efforts. Today, there’s no shortage of video sharing sites to upload your videos to, like YouTube, Dailymotion, Vimeo, and 300 more. The best thing about all of this is that it is free to share your videos on most of the sites.

The more places you upload your videos, the more opportunities there are for people to find them and view them. One of the best things about social media and video marketing is that it increases the chance of your videos being shared by friends and family to new prospects quickly and easily, which can increase the chances of your videos going viral.
What are Video Ads?

Presently, what "video advertising" is depends on who you ask. This ambiguity possesses a negative effect on the whole ecosystem. Mass media pundits, reporters, and many companies, particularly networks entrenched in the display, claim video advertising is any digital ad that contains video, including in-banner and in-text ads.

A video ad is a commercial or public video that plays on a website for marketing or informational purposes. A video ad is just like a television commercial, except it's on a website instead of on a TV, and users choose to watch it to learn more about a business, its products, etc.