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Introduction

Snapchat is pretty much the hottest thing going these days, especially among the younger millennial crowd. The site allows users to send “Snaps”, which are pictures or videos, to their followers. These Snaps disappear after a short period of time, giving users the (somewhat false) sense that anything they do won’t last forever.

Snapchat can actually be extremely useful for your business, especially if you market to the younger crowd. In fact, 41% of U.S. residents between 18 and 34 use Snapchat every day!

But don’t think that it won’t benefit you if you market to older markets. Over half of new signups are for people who are over age 25. They may not use the site as regularly as the younger crowd, but they are there, and they are ready and willing to buy.

It is estimated that over 150,000,000 people use the app daily, and over 10 billion videos are watched each day. That’s a massive user base that you shouldn’t ignore.

Not only that, the site is actually an effective marketing tool, as well. Snapchat ads get twice the visual attention of Facebook ads, 1.5 times more attention than Instagram ads, and were 1.3 times more effective than YouTube ads.

Ready to make use of Snapchat for your business? Let’s begin.

The Basics of Snapchat

Snapchat is seen as pointless by a lot of marketers, but that’s great for the rest of us because there’s less competition. A lot of people think it can’t possibly be all that useful since Snaps disappear not long after they’re viewed, but this is one of the things that makes Snapchat so powerful.

See, sites like Instagram and Pinterest actually capture too much attention for many users. They spend too much time there, and later regret that time spent because it could have been used for something more productive.

Snapchat alleviates that by making it quicker and easier for users to make use of the site. They see content, and later it’s gone, so it’s less distracting.

Let’s take a quick look at how Snapchat works.

Users can send Snaps, which are picture or videos, to their followers. Once the Snap has been viewed, it disappears shortly after. Users can take a screenshot during that time if they want, but otherwise the content is gone.

There are also Stories that appear for 24 hours. They can be much more affective than single Snaps, however you need to have a theme for your Stories. You can’t just post a bunch of Snaps as a Story and expect people to be impressed.

Snapchat Success

For example, if you wanted to show someone how to make your favorite craft project, you could show each step with a series of Snaps. Each Snap in the Story could be a 2-minute video, with a total of 10 Snaps (20 total minutes).

The app is also remarkably easy to use. If you can take a picture, you can use Snapchat. It really is that easy.

Marketing on the app takes a bit more effort (or at least thought), but once you get the hang of it, you’ll see it quickly becomes second nature. It’s actually quite similar to Instagram, and if you’ve ever used that app, it should be even easier to pick up Snapchat.

Snapchat Demographics

Snapchat’s user base is relatively young, but that number is changing. About 71% of the app’s user base is between the ages of 18 and 34. From a marketer’s perspective, that’s generally a blessing since that’s usually the age range that is so profitable for marketing purposes.

Because the user base is so large, the remaining 29% of users that are not in that age range is still a very large number. With over 150,000,000 people using the app daily, there are at least 50 million or so that are over, or under, the age of 18. That’s still huge!

The number of those over 25 is also growing rapidly. Remember that more than half of new users are over 25, which means that the older audience is growing at an astonishing rate.

It’s more difficult to tell exactly how many users are female vs. male. Snapchat doesn’t make that information public. The CEO said in 2013 that about 70% of its users were women, but that number may have changed somewhat since then.

In 2015, a study at Harvard showed that about 42% of the 18-to-29-year-old females they surveyed said they used Snapchat, but only 31% of males in the same age range said they did. But that still means there are a lot of male users on the site in addition to females.

So no matter what you’re marketing, you will find your average user on Snapchat.

Basic Setup

Getting started on Snapchat is quick and simple. The first thing, of course, is to download the app. You can download it for iOS or Android, so you can use it on most current devices.

You’ll have to create an account before you can use the app. You must be sure to choose the right username, because once you’ve created it, you can never change it. You should take some time to think about the username you want before you make a decision. You might use your own name, or your business name, depending on your purposes.

If you’re promoting a brand, you’ll probably want your username to be the name of your brand. But if you’re marketing services or something specifically under your name (such as your books if you’re an author), you’d probably be better off using your name.

If you’re already on Twitter, Instagram, or other services with a specific username, you’ll probably want to use that same username on Snapchat to make it as easy as possible for people to find you on Snapchat (or for Snapchat users to find you elsewhere.)

When you have selected your username and finished signing up for your account, you’ll need to find some people to follow. This is easy to do if you already have some usernames to follow, but there’s no search feature built into the app (other than finding people who live near your location), so if you don’t already know some usernames, you’ll have to look some up.

Snapchat Success

To add users, tap the ghost logo at the top of the screen. This will bring up a menu, and you can select “Add Friends”.

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Introduction

Native Advertising may sound foreign to you, but believe me; you will want to know all there is to know about this powerful new traffic-generating strategy. Not only is this one of the easiest ways to send a swarm of high-quality traffic to your websites, but it’s one of the hottest new methods online. And don’t worry, native advertising is an ‘evergreen’ strategy that is bound to be accepted by publishers for many years to come. As you’ll soon discover, it’s quickly becoming known as THE leader in advertising models.

In fact, in 2016, 3 out of 4 publishers offer some form of native advertising on their websites, with over 90% of publishers planning to launch native advertising this coming year!

So let’s break it down for you, nice and easy, shall we?

Do you remember the popular traffic generation strategy back in early 2010 that was called “content marketing”? Well, native advertising is even hotter, and easier than content marketing, though it’s based on the same idea.

You see, native advertising based campaigns will send your click-through rates through the roof because not only are they highly targeted, but they are designed to look like killer content rather than traditional ads. Hence the word ‘native’. Your content will look and feel like the platform that it’s being hosted on.

What does that mean to you?

It means that your ads will blend into the platforms in which you are being featured, giving users a positive experience, and encouraging engagement with website visitors who are there to consume content! Most often, your visitors won’t even realize that they are advertisements at all, increasing interaction and making it easy for you to build brand awareness.

Quite often, native advertising is created in such a way as to disguise the fact that it’s an ad at all, and instead, is designed to look like an article, news, or blog posts. One example would be a native ad campaign set up as a lead page in order to generate and collect subscribers or leads, but is made to resemble a high quality article, relevant to the niche you are targeting.

A traditional landing or squeeze page usually includes a headline, an opt-in form and a few bullet points outlining what the person will receive after subscribing to a newsletter, and the call to action. There isn’t a lot of content or value that is visible upfront.

A “Native Advertising” ad is totally different. It offers exceptional value in some form of engaging content, and the landing page that visitors may end up on will deliver on that promise.

How do you get started with native advertising, and build highly effective marketing campaigns that will generate maximum traffic and increase sales?

Let’s begin with understanding the top 3 ways of building incredibly powerful native advertising based campaigns.

The Top 3 Strategies

There are many different ways to incorporate your advertising message into native advertising campaigns, but here are the three major types of native ads that you are likely to encounter.

Sponsored Content

The most effective type of sponsored content is when you cleverly design ads that are meant to educate and inform, rather than directly sell. In turn, you are maximizing brand exposure, and consistently building brand recognition (which will automatically increase sales). Sponsored content doesn’t look like your typical advertising, at least not to the average visitor, or reader. If done correctly, your sponsored ad will blend in with the existing website content, providing real value to its readers, while giving them an authentic, and positive user experience.

Many people think of sponsored content as just blog posts or articles. In reality, sponsored content could also include Pinterest posts, Native Advertising Secrets Instagram posts, YouTube videos, or even BuzzFeed listicles (list articles).

One of the most important elements of a successful sponsored content ad is to make sure that it is created so that it feels natural on the platform that it’s being featured on. For example, if you plan to create a native ad based sponsored content piece on YouTube, you will want your video to look and feel similarly to those already featured on the channel, focusing on the same target audience, particularly that of the main feed.

And while sponsored content falls under the same marketing umbrella as native advertising, they are a bit different in the fact that sponsored content slots offered by publishers are typically less restrictive than authentic native advertisements. With sponsored content you aren’t always required to use the same font or style as the blog or website that your campaign is being featured on, but we highly recommend that you do anyway. Native ads always look and feel like the host website which in turn will feel far more authentic to website visitors.

Remember, customers will always trust editorial based content over advertising. If you can create your campaign to look and feel natural to Native Advertising Secrets the audience who is familiar with the host website, you will see much better results. I’ll show you a few examples of highly successful native ads that use this very format in an upcoming chapter so you can see for yourself just how easy they are to build, and how incredibly effective they are.

Tip: When considering sponsored content opportunities, don’t overlook the popularity of microblogging websites such as Instagram, Pinterest and twitter. Instagram has over 500 million users on their platform, and offer sponsored content spots throughout their website. Image based websites work particularly well for infographics, recipes, and cartoon-based campaigns.

SnapChat is also making it easier to set up sponsored content advertisements with their new “Memories” platform that allows users to save video clips into custom streams (similar to the way someone would create a playlist on iTunes.)

Recommended Content With recommended content, your brand appears as a recommended resource by prominent websites and networks online, including content discovery networks (more on that in the next chapter).

Publishing networks make money by offering campaigns that typically run on a PPC model. These ads are embedded into the content or theme in some way as to provide a more authentic experience for readers, and quite often will look exactly like other areas of the website such as navigation menus, or other internal links so that readers don’t see them as advertisements at all.

Social Ads This method of advertising on in-feed social ad networks is one of the easiest places to start if you’re new to native advertising. In-feed ads are those you’ll find on places like your Facebook News Feed, where box-type advertisements will be shown right along with updates from friends and family. In-feed social ads don’t always include a call to action within the ad itself, but instead will direct people to a landing page or product information page where you can capture the lead. You can also find in-feed social ads on Linkedin, Twitter, YouTube and Pinterest. Ever see those YouTube videos that you can skip after 5 or 10 seconds? Those are in-feed ads!

The Quick Start Method

Do you know what the easiest method is for creating a high converting landing page for your native ads?

Create a high quality blog post!

Start by deciding on the topic you want to write about. Then, create (or outsource) a killer content piece that is ultra-focused on your market. Make sure it’s informative, entertaining or fun (or all of the above!). Your content doesn’t have to just be textual. Perhaps you have video content you can implement into the blog post, or you have a PowerPoint presentation that you’d like to feature. Whatever you choose, make sure that it provides exceptional value to your target audience, and is relevant to a product or service you are interested in promoting.

If you want to guarantee that it’s a hit, use content from any other platform that you are on that has yielded results. Have you had a newsletter perform better than usual? Have you ever ran an ad campaign on Facebook that yielded incredible results? Analyze your most recent successes, and create a blog post based on that material.

Just remember:

Provide exceptional value. Don’t be afraid to over-deliver on content. Give your best advice, your insider strategy, your best tip.

Make sure its relevant and targeted. You should know your audience better than anyone. Make sure your native-ad landing page provides the kind of information they are hungry for.

Call to Action. Don’t forget to motivate visitors and remind them of the value in subscribing to your newsletter or mailing list. Weave your CTA within your content, adding it once more for a strong finish. This high quality material will form the basis of your landing page. This is where your native advertisements will bring visitors.

Make sure you implement a strong call to action into the post. This includes an opt-in form where visitors can sign up to your newsletter, and you can collect leads. Add more content after the opt-in form, ensuring that you over-deliver on killer content. For best results, weave your call to action into your content, ending your blog post with a secondary call to action. Make it feel as authentic and natural as possible. More content than calls to action!

Once you have a high quality landing page, it’s time to use In-feed social sites to generate exposure and get that traffic pouring in! The easiest way is to post on your Facebook page. Include the same headline that appears on your blog post, enough content to capture attention and keep visitors engaged, and then a photo or image that is relevant to your landing page (make it as interesting and evocative as possible!).

Feel free to expand on your content, adding in an extra punch to your ad, giving readers no choice but to click-through.

When you’re happy with your ad, it’s time to boost it! Just click the “Boost Post” button beneath your ad, and set your budget. I would recommend starting low (maybe $5-10 to begin), and go from there. You can always tweak your ad as you go, utilizing Facebook’s self-serve advertising tools to keep a pulse on activity.

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Make Money Online Made Easy

Introduction:

Welcome to the latest and very easy to apply “Making Money Online” Training, designed to take you by the hand and walk you through the process of making some good money over the web.

I'm very excited to have you here, and I know this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate making money online in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 15 premoum chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Basics of Making Money Online

In Chapter 1 through 4, we’ll talk about: What’s making money online all about? Why you should make money online, What are the most common ways to make money online? And What you need to make money online?

Section 2: Easy Ways to Make Money Online

In Chapter 5 through 7, we’ll talk about: Making Easy Money Online by Taking Surveys, Making Easy Money Online by Testing Stuff and Making Easy Money Online by Performing Easy Tasks

Section 3: Advanced Ways to Make Money Online

In Chapter 8 through 11, we’ll talk about: Blogging, Freelancing, Email Marketing and Webinar Marketing

Section 4: Additional Tips to consider

In Chapter 12 through 15, we will talk about: Do's to apply, Don’ts to avoid, Premium tools and Services to consider and Shocking Case Studies.

Well, it’s time for you to start making some good money online.

I know you'll love this training.

Basics of Making Money Online

Chapter l: What’s making money online all about

Money has become the foundation for all deeds on our planet, and man has found innumerable ways to earn these dollars and pound notes for himself.

One of the ways to make money, where you won't need to invest huge amounts of it, is through the biggest revelation of this century - the internet.

With the horizons of the internet spreading far and wide, the ways in which you can earn money have become enormous.
What Making Money Online actually means?

One of the key concepts to understand how to make money online is learning the deep meaning of the subject. Making money online is a very wide concept, and it is a young industry with not many people understanding it. Remember, when you understand a concept, you'll succeed in that area.

Understanding what it is will help you become a successful marketer and entrepreneur.

Making money online can represent a variety of things. It can be as simple as filling out surveys for points on a site which converts into real life items. Out of this variety of jobs, one thing is in common; the output of your input is money or something of value.

Can you make money online as a service provider?

The benefits of the I nternet go beyond searching for information needed for any desired topic. People remain in touch with each other through social media sites, and countless businesses rely on the web to succeed.

Most manufacturers and service providers can be reached through the net. The Internet has facilitated quick and efficient communications while offering many channels for entertainment. Apart from these well-known benefits, the net is also being exploited for making money online.

Many professionals claim to survive with the money generated through online sources. Students are also making money through the net. In fact, there are hundreds of ways to make money by working online.

Money can be made online through the rendering of services like article writing, affiliate marketing, owning a website or blog, and becoming a virtual assistant for a online company. Through these services, dollars can be made online.

However, making money has never been easy, and that remains valid for online money, too. One also needs to be aware of the different available opportunities for making money through the internet and recognize the most suitable one.

Can you make money online as a business owner?

Another way for online money making includes your knowledge of business. The internet is the most efficient and easy way of buying and selling when owning a store at online marketplaces like Amazon, eBay, Fiverr and so on.

eBay is very popular today, and it is one of the largest marketplaces online. On eBay, you can not only buy, but also sell. You can use this site for buying things at lower prices and selling them for higher prices to earn profits.

With online sales continuously on the rise, selling products to web shoppers is a worthwhile path to follow for business purposes.

Can you make money online as a regular online user?

Being a regular online user creates an opportunity for your knowledge to make you money through the use of the internet.

Money can be made through provisions of professional and specialized observations based on your field of expertise.

Here, you can choose whether you want to work solely online, or combine face-to-face services with your digital ones.

Chapter 2: Why you should make money online

Internet technology has changed our lives forever. It has opened up unlimited opportunities to market our products, services, and information. Also, it has become the new frontier for finding ways to earn money.

We live in a world where the economy is often a little unsettled to say the least, and unemployment is soaring in many areas. This is all the more reason why you should think about part-time online income from home.

Awesome Benefits

Even if you have a full-time job, earning money online can be an extra income option. There are many reasons why you should make money online.

The freedom for you to work anywhere also makes the work fun and less stressful, instead of sitting in an office in one particular spot over-working yourself.

Deal With Whomever You Want

You can choose who you want to work with when you work online. Picking your clients allows you to develop relationships with people who share your vision.

Work is a lot more fun when you are working on things that matter to you. Writing about your favorite cause is more fun than spending your day ringing up groceries.

Also, not having a boss to contend with is a huge relief. Most online work is either freelance or independent contractor work.

Broaden your horizons

For most people, making money online and workingfrom home is a brand new field. There is so much to learn, and as your knowledge grows your income increases.

I remember some people saying that making money online drove them to learn more about the internet and marketing.

From simple PTC to running their own site, and from Google adsense to selling Clickbank products, it involves so many things that if only people would learn more, they could make more from the internet.

Way of entertainment

Some people only see making money online as a way of relaxing and entertaining themselves. To them, it is like browsing youtube videos and reading articles.

As a matter of fact, almost everything you do on the internet can make you money; such as forum posting, video uploading, writing articles, searching, sharing files, surfing, etc.

Strengthen your feeling of achievement

If you get your first reward, it will encourage you to learn more. You can achieve your goal if you are encouraged.

Since making online income is not as easy as it sounds, it is not something everyone can achieve.

If you are already making money from your online activities, you are one step ahead of the pack.

Use Your Business Plans

Use your business experience to run things your way. No one is going to tell you that your marketing plan won't work.

Nobody is going to stop you from pursuing a project because of office politics. You can expand into new markets, attract new clients and create your own company culture.

Running your own online business helps you hone your leadership skills without getting penalized for making mistakes.

Shocking Facts and Figures

S There are 3,525,744,904 Internet Users in the world today (source) v' There are 1,123,185,446 Total number of Websites today (source)

Digital interactions influenced retail sales to the tune of $2.2 trillion in 2015. (source)

•S 40% of global internet users have bought products or goods online.

(source)

A single second of delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load, (source)

Worldwide B2C e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018. (source)

S 8 out of 10 consumers will shop online if offered free shipping, (source)

' Personalized recommendations can increase conversion rates by up to 5.5 times, (source)

'T An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74% (source)

E-commerce sales from social media grew by 202% in 2014, and is expected to further increase, (source)

S Mobile advertising spend is projected to account for 60.4% of ail digital advertising spend by 2016 and 72.2% of all digital advertising spend by 2019. (source)

S Spending on digital marketing is projected to increase by 12% to 15% on average. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. (source)

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Guerrilla Landing Page Tactics

All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.

Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.

Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads.

Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.

But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one. Reason #1: It is the only way you earn conversions in an affiliate marketing program. There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.

Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page for the potential customer to be redirected into. It's just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason #2: Other web pages may just not be enough.

Many people make the mistake of making their website's homepage as the landing page for their ads. The same is true for those who make use of other pages like a "contact us" page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It's also crucial to your campaign that the landing page can induce your visitor(s) to take action that is to purchase your product or at least provide leads for potential customers.

Landing Page Success Tips

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Squeeze Page Essentials For Rapid List Growth

Your squeeze page, also known as landing page or “opt-in” page is your most powerful tool for building a list fast. It is a simple page consisting of a headline, sub-headline, benefits, image of your free gift and an opt in box.

Your headline is the most important component of your squeeze page. It has to be bold, striking and able to catch your reader’s attention at first glance. If you don’t catch them within the first few seconds you’ve lost your lead.

The sub-headline is meant to re-enforce the message of your headline. It is usually smaller in font but bold enough to encapsulate the message of the headline further. After the headlines comes the benefits. You have to demonstrate why your readers should give their precious information to you. The benefits should talk about what is offered in the free gift that you are giving them.

An image of your free gift such as an e-book or video cover will improve conversions(the percentage of people who sign up to your list), hence should be included in your landing page.

Finally, your opt in box comes last. You can get the code for your opt in box from your email auto-responder service. The opt in box usually consists of a call to action, name and email input box and a sign up button. One of the commonly used call to actions would be “Get instant access” or “Download now”.

In short, apply these good landing page practices and you will soon start to see your list build up real fast. Remember to test and tweak your landing page to ensure maximal conversions of you’ll be potentially leaving lots of money on the table.

Simple Steps To Creating An Awesome Headline

The headline is undoubtedly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single-handedly ruin your business. The following points should insure your headline is quality and will force to read on.

1. Ultra Specific

You need to be as specific as possible. For example. Instead of "how an ebook author make thousands every month",change it too "how an ebook autor makes $2,678.85 every month".It's more specific and alot more believable.

2. Keep it unique and original

You really need to come up with your own original headine. For example I'm sick of seeing this headline. "Finally,the simple way to get free to your site. It's this word "finally",its been totally overused.

3. Keep the urgency

This really forces the reader to view the sales page further. Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.

These techniques have personally been proven by myself, and countless other successful marketers and businesses. Some of them may work better than others, however, the key is to keep tweaking and testing with the above points always in mind.

Copy writing In Your Email Campaign

Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copy-writing techniques. Copy-writing in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.

Copy-writing is often described as a play on words where the best and the most persuasive campaigns win.

Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of copy-writing in your Emails.

The secret is to balance the right blend of benefits and features in your Email marketing copy. Here are some tips to try in your next email marketing campaign.

1. Pack a powerful headline punch. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly.

2. Draw readers in with a great lead opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion.

3. Keep the main message focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims.

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Profitable List Building

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign.

Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam.

However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business.

By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list.

This report will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing. Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list.

This is essentially a list of email addresses to which you will email your advertising and promotional materials.

One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services.

This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience. When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam.

Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message. A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them.

This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list.

These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services.

This information will be valued by the readers and may help to persuade them to try your products and services. You might also want to include useful links to either your website as well as other websites which may be of interest to your readers.

Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

3 Quick And Easy Ways To Build A Profitable Opt In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly. Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users.

You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you.

They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

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Giveaway Event Method

It's no secret that JV Giveaways are a great way to get free marketing products. In fact you can get almost any marketing product with resale rights simply by visiting JV Giveaways and simply signing up and joining other marketers email lists. Lets take a look at the other side of JV Giveaways and find out what being a JV partner is all about and how it can make you money.

In order to do this you will need to get some hosting, either free or paid. You will also need to have an autoresponder, this can be either free or paid as well. The last thing you need is to know how to make a simple web page.

The first thing you will have to do if you want to make money from being a JV partner is get something to sell. The best place to do that is coincidentally a JV Giveaway. If you don't know of any JV Giveaways that are currently running you can check out http://www.newjvgiveaways.com/ Once you join the JV Giveaway you will want to find a few products that are not seen as often and were made recently. If possible try and find about ten products like this. You will be taking about three and giving them away and using the rest to make a package to sell.

In order to do this you will need to know how to make a simple sales page for your one time offer (OTO), a thank you page, and the giveaway page. Most JV Giveaways now have the capability to enter your email list form into their site so you will not have to make a signup page.

Gathering Emails

The next thing you will have to do is find a way to gather emails. You can do this with a script hosted on your site, a free autoresponder service, or a paid autoresponder service. Getting a paid autoresponder service like Aweber is always preferred but if you are on a tight budget you can use a free autoresponder site.

To find a free autoresponder service to use for your JV Giveaway simply do a search on Google. You should come up with several pages of results. The best ones to look for are those who do not use advertisements in your emails.

Web Hosting

After that, you will need to have is some form of web site hosting. If you already have a host then you are doing good. If you would like to get a good host for your business I would recommend Dream Host. If you cannot afford to pay for web site hosting then simply find a free one. Like the free autoresponder try to find one that does not display ads on your site.

Making Your Sales Page For The OTO

Now it is time to make your simple sales page. This is the page going to be used for your OTO. New members of your list will see this page before they get there free products. This will be one of the two ways that you can make money from JV Giveaways.

Your OTO should be short, sweet and to the point. This page will consists of a headline, opening paragraph, short talk about the benefits, list of products with descriptions, a bullet list of benefits, guarantee, order link, a conclusion with P. S.'s and the link to your free products.

You will want to start your page off with an attention grabbing headline and follow it up with an equally strong sub headline. Keep in mind that you are selling to marketing newbies so try to keep focused on them. Your headline should point out the main benefit of having what you are selling. The sub headline should point out the second best benefit. You may have to tweak your headline until it is strong since the pages visitor is not here to buy something. The freebie crowd is a hard one to get to buy but the key is to make it cheap and a very good value.

The next part of your page will be your opening text. Make sure that your first paragraph keeps your readers attention. Your opening text should be about three paragraphs and tell all about the benefits of having the products.

Note: It will be allot easier to write your mini sales page if you have actually read and like the products you are selling.

The third part of the OTO page you will be using for JV Giveaway's will actually tell the visitor what the products are. To do this it is best to use a table two cells wide. On the one side you will want to put a picture of the products cover. On the other you will want to put the title of the product along with a brief description.

If you need to find pictures for your products the best way is to use Google's images search engine. It can be found on Google's main page by clicking the images link. Now, all your mini sales page needs is some benefit bullets. The best way to make your benefit bullets is to directly reference parts of the products. This will arouse curiosity in your reader, hopefully enough to buy the books so they can find the answer. For example do something like the following.

An easy to use technique that can double your AdSense earnings in under a week. - Great AdSense Book (p. 32)

Try to do at least one of these benefit bullets for each book. If you have a hard time finding one for each book it is time to rethink what you are going to sell. You want the products to be useful to your customers. If you cannot find at least one good thing to mention then you should scrap using that book in your sale.

After that, you'll want to add a guarantee. Most people use a thirty to sixty day money back guarantee. If you sell your package for low enough though you may never see a refund request. Just in case though keep enough to refund two or three sales in your acct. Now you will need to put an order button on this sales page. The easiest way to accept payments is to use PayPal. Once you have signed up or signed in to PayPal you can consult help to find out how to make your button. I strongly suggest selling your package for only $5 through $15.

This will also be the time you think of a name for your thank you page. Use something other than thankyou.html so it is not to easy to guess. The address to this page will be where your button sends customers after a successful purchase. Also make sure you get your payment button encrypted so that others cannot steal your products.

Now it's time to wrap up your sales page. In this you need to write a closing paragraph or two that tell more about the benefits and state that your visitor will never see this page again. Next you will need to write a small series of post scripts (P. S.). These will restate the benefits again.

The last part will be to add a link to your free products. This is at the very end so hopefully new members will read your sales page. You will also want to put it very close to the post scripts so they will get a glimpse at the products benefits before getting their free products. This is where you will name your free page.

Since your mini sales page is done, you will need to upload the sales page and it's pictures to your host. Once it's uploaded make sure the page loads correctly and check your order button to ensure that it works.

Now you will want to make the remaining two pages that are needed for your JV Giveaway. Both of these will be really short and very simple.

The first one will be your free page. This page can be named most anything since it really does not matter if someone stumbles upon it. This page will be very simple and consists of only a thank you message and a link to the products.

Note: It will be easier on you and your list members if you zip the products being offered in the packages. This will cut down on the number of links you need to make as well as the number they need to click on to get their products.

The Thank You Page

The second and last page you need to make will be your thank you page. This page is very similar to the free page you just made. It to will consist of a thank you message and a download link. The only way anybody should get access to this page is by buying your OTO.

Now that you have that out of the way it is time to setup your email list. The first thing you will need to do create your list. This list can be named whatever you like. You will also need to make a simple message the member will get when they sign up. This message will welcome them and have a link for them to get their free products that leads to your OTO. You should also be able to have them sent to the OTO after signing up. The email will serve as a reminder.

Most importantly you will need to get the code for your signup form. Go ahead and copy this code to an empty text document for right now since you will need it soon.

Congratulations the hardest part is now behind you.

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Affiliate Marketing Coin Flip

Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign.

Affiliate marketing, when done right, can yield a great deal of positive results for your business.

Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business.

This report will take a look at affiliate marketing and explain how it works and how you can maximize the benefits of affiliate marketing.

Using Affiliate Marketing To Promote Your Business

Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. You can lear more about affiliate marketig by checking out the Internet marketing blog at www.jeremyburns.com for weekly updates.

Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way. Instead the affiliate is paid when the advertisement yields a desired result.

Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliate’s website.

Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website. Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate’s website and also makes a purchase during this visit.

The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate’s website is effective.

Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program.

These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting.

Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business. This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well.

For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks. This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.

Starting An Affiliate Marketing Campaign

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing strategy. In most cases the affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising. However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as placing banner ads and orchestrating an email marketing campaign.

One of the most appealing elements of affiliate marketing is the affiliate is only compensated when he produces a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the Internet user registering on your website or filling out a survey. The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale. Cost per click and cost per lead are usually paid in terms of a flat fee which is awarded to the affiliate each time an Internet user either simply clicks through the banner ad on his website or performs a specific action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.

The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record of promoting the businesses which they support. Most affiliate programs are open to anyone with a website and it is not necessarily damaging to allow those who are not particularly knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept and generating website traffic to their own website. This is important because the more visitors they receive each month the more likely your website it to receive interest from visitors who click on the affiliates banner ad.

Another aspect of affiliate marketing which can contribute to success or failure is the design of your banner ads. It is important to remember affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to create banner ads which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing advertisement.

Clickbank Affiliate Marketing Success

There are tens of thousands of products that you can promote on Clickbank and earn guaranteed commissions that you know will make it to you.

Here are some of the different ways you can promote your Clickbank products that you find in the marketplace at Clickbank that you think will be good sellers for your customers.

Choosing banners

With most affiliate programs, you are offered a variety of banners to plan on your website, as very few of them will be effective. The problems with most banners are their size. If you choose a banner that is high in size, it will take a long time to implement and use. Therefore, it's recommended that you use banners no more than 15kb in size.

When you select any types of graphical advertising, you should try and keep the theme of your website in mind. Even though graphical ads are meant to stand out and catch people's eye, they shouldn't be to the point where everything else on the page is completely ignored.

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5 Common Myths About Making

Money Online and Internet Marketing

One of the sexiest topics in business today is the idea of making money online. Whether it’s providing information products, selling courses, or promoting as an affiliate, building an online business can be a very lucrative way to make your living. And even better, it often comes with the coveted aspect of freedom. The freedom to work where you want when you want and in many ways, make what you want.

While making money online can be an excellent way to live a life of your dreams, there are many myths around it that warrant addressing. Overcoming these common myths is the first step to being able to crush it online.

Follow along in this report to learn exactly what these common myths are and why or how knowing the truth can benefit you...

Myth #1– Making Money Online is Easy

Maybe you’ve heard that lately more and more people have been turning to the Internet to start a business. Maybe you’ve even thought about putting something together so you can get a slice of that “make money online” pie. After all, how hard can it be to slap an ebook or two together, toss up a landing page, and watch the sales come in by the droves? Well now, let’s hold onto our belts. This brings us to the first myth of Internet marketing: Making money online is easy. Unfortunately (or fortunately depending on your view), making money online is not as easy process. People who get wide-eyed and overly excited at the idea of getting into internet marketing to make money often seem to forget one thing: It’s still a business.

This means that it is no easier to build an online business than it is to build an offline one. In fact, in some respects, making money online can be even harder than making it offline. Though not necessarily easy, making money online can be simple. Building an online empire, or even just making a few bucks on the side, comes down to a few key things. It requires putting in the time and effort as well as a focus on providing quality, which is now more important than ever. But it mainly requires you to take action TODAY and find and follow a proven system. More on these last two in a bit.

Myth #2– Making Money Overnight

This second myth ties in with the first. Many of the same people who believe that making money online is easy also tend to believe that Internet marketing can and will make them money overnight.

Now while overnight doesn’t necessarily mean literally making money overnight, it refers to the misconception that internet marketing can make a person good amounts of money in a very, very short period of time. While this can happen, it is certainly not the norm. And more importantly, it should not be expected.

It’s pretty unreasonable to expect to “jump into” Internet marketing and be making six figures overnight, or even within the first six months. Again, it’s possible, and you can and possibly should strive for it, but don’t expect it. As mentioned in the first myth, making money online requires consistent effort over time.

Taking this approach will help you to be successful in making money in the long term. It can also help you get to that five figures per month, six figures per year income quicker because you will already know and be prepared for this to be a long term game. And because of this you will be much more likely to keep investing effort and taking consistent action, even if (when) your first attempts don’t quite work out how you hoped.

Myth #3– You Must be an Expert on Your Topic

Of all the things that seem to hold people back from taking the plunge into online business, this myth appears to be the most common. The idea that you must first be an expert on your topic in order to start an online business around that topic is completely false. While being an expert (and being seen as one, which is often more important) can be nice, it is far from essential. There are plenty of people who are able to make good amounts of money online while not being experts in their chosen topic.

Becoming a relative expert in many cases can be easier and more beneficial than you think. What is a “relative expert?’ A relative expert is someone who, though not an expert, is seen to be more of an expert on a particular topic than the person he/she is informing. An example would be maybe you’ve only coached soccer for two seasons. You are likely far from being an expert coach, however an aspiring soccer coach who has never coached soccer at all may see you as being an expert compared to them. This is where the beneficial part comes into play. Instead of waiting to start something after you work to become an expert in a particular topic (which can be a long, hard journey), you have at least two options available right now.

Option 1: Pick a topic or skill you are interested in, obtain a working knowledge of that topic or skill, and begin talking about that topic and/or using that skill.

Option 2: Make a list of skills or topics that you can see yourself already having relative expertise in and begin talking about that topic and/or using that skill.

By doing this, you are utilizing one of the most powerful tools you already have at your disposal (Hint: without it you won’t make any money online). That tool is taking action. By taking action now, you can get started, and learn as you go. You don’t need to be an expert on your topic; you just need to know slightly more than the person you would be talking to.