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Chapter 1: Viral Marketing for Your Online Businesses The Elements of a Successful Viral Campaign

When you're planning your viral marketing strategy, it's important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.

To build a good viral campaign, make sure your plan includes

A free product or service

The product has to be easily transferable to another person

It has to be able to scale easily

It has to take advantage of other people's resources

It has to be unique, original, and relevant

Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign. Don't worry. It's not as complicated as it looks!

There's A Free Lunch, And You're Serving It!

Every single viral campaign begins with giving something away. Every one. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away. Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customers wanting more.

For example, if you build and sell a software package that helps bloggers find free photos for use on their blog, you could offer a free version of the software that only searches one database instead of several. Or if you've written an ebook, you might release one chapter for free.

One thing to remember, though, is that the free product must be useful all by itself. You're not releasing a free trial, you're essentially building two products. One which you'll give away and one which you will sell, and they both need to be valuable to your users. Free software that is so limited as to be worthless is not a good candidate for a viral campaign. The same is true for a chapter of an ebook that ends with a question.

Some marketers pull just this sort of trick to "force" customers to upgrade, but very often it will backfire. Customers are savvy, and they dislike being manipulated this way, so don't make the mistake of thinking you'll lose sales by giving away too much information, because the opposite is actually true. You'll gain sales by giving away great stuff. Especially if your great stuff is easy for your users to share among their friends, family, and colleagues.

Share and Share Alike

The second element of a fantastic viral marketing campaign is the ability of your customers to share your product with their peers. Think about the hundreds of email forwards you get in a year. That's because people love to share great stuff. Good marketers know this and take advantage of it by providing their customers with what they want, and then they sit back and watch it spread.

Social Networks Traffic 101

Viral campaigns thrive on the Internet largely because of the social networks that exist. Ten years ago marketers had to rely on telephones and email (maybe) to get the word out about a new product or a great service. You can imagine the results were unpredictable and slow to materialize.

Today, we have dozens – maybe even hundreds – of social networks to use to get our message to the masses. But for some, that means having the opposite problem: where do you start? For an online marketer, the first place to start is with your very own email list. These are the people who already know you, like you, and buy from you. They're your biggest fans, and they're the ones who are most likely to pass your great products on to their family and friends and social network. So make sure you're keeping them informed about the latest products you're developing, any contests you're holding, or any other thing that's going on that they might want to share.

You probably have an account with several of the more popular social networking sites, like Facebook and Twitter. But for viral marketing to work in these venues, you have to be hanging out with the right crowd. If you use Facebook primarily for friend and family interaction, trying to launch a viral campaign there is probably not a good move.

The same goes for Twitter and Google Plus. Do you follow those in your niche, or those who are other marketers? If it's the latter, your niche campaign won't have very good results here either. Instead, make an effort to follow those who share your passion for your niche, instead of those who are simply marketing their own online business. Now if your niche is internet marketing, then you should be following other marketers, but that's the only exception. Concentrate on following – and being followed by – those who are in your niche, but who are not necessarily selling in your niche. In other words, you want to be hanging out with the buyers, not the sellers.

For strictly social interaction, Google Plus, Facebook and Twitter are your number one choices. If your target market is other business owners, though – say for example you sell a product aimed at accountants – you need to get on LinkedIn. If you're not familiar with it, LinkedIn is basically a database of business professionals in all areas of expertise. It's similar to Facebook, but without the games and other social activities.

LinkedIn allows you to network with other professionals in your area of expertise, form groups, organize meetings, and develop a vast network of colleagues you can reach out to through private messaging or by posting status updates. You can automate your LinkedIn updates just like you can with Facebook and Twitter, and even link your other social network accounts so everything is up to date. If your product is geared toward professionals, LinkedIn is the social network of choice.

For viral campaigns built around funny videos, great photography, comic strips, or other visual media, StumbleUpon is the social network of choice. A combination of a social application and a bookmarking service, StumbleUpon is where you go when you're looking for new stuff on the Internet. Just click the button on your toolbar, and you'll be transported to the next interesting thing as determined by the choices you made when you signed up. Like animals? StumbleUpon will serve up a random cat video or heartwarming dog story. Into sports? You might land on a video of Tiger Woods hitting a hole in one, or an ad for a new kind of practice ball.

Of course, getting your content to go viral on a social network involves more than just putting it out there and hoping for the best. Later on we'll discuss how you can give your campaign a virtual push to get it started, but for now, just be aware of the options available in the social networking world. Each has its own purpose and followers, so pay attention to where your customers hang out to determine the best social networks for your needs.

Learn To Utilize Your Friends And Their Resources

Leveraging the power of your own network is an important aspect of any successful viral campaign. Chances are some of your friends are marketers just like yourself, and chances are they've got mailing lists, blogs, and Twitter followers in related, complementary niches. These are powerful assets you can use when it comes to launching a viral campaign.

Here's a short list of ways you can leverage the resources of other marketers to get the word out about your new campaign:

• Buy ad space on related blogs

• Guest post on related, but non-competing blogs

• Buy ad space in newsletters or networks in your niche

• Offer affiliate commissions for lead generation

• Make yourself available for interviews about your product or business

Under that you will see a breakdown of the traffic by country. This gives you an idea of the national demographic you may be targeting. You may think all sites are geared towards the US market, but that's not so. Once you understood who is coming to visit your competitors' sites, you will have a better understanding of how to build and market your own sites.

Make It Special

The final element of any viral marketing campaign is its uniqueness. The same old eBook offering the same old, seen-it-everywhere plan for planning a destination wedding isn't likely to go viral. But add a new twist or your unique take on it, and suddenly it has potential.

That doesn't mean you have to invent a new way to train dogs, though. It just means you have to offer a unique view. In other words, be yourself. You'll get a lot further by giving your eBook or video or podcast your own voice than you will with simply rehashing what others have already said many times over.

Another way to add a unique flair to your content is by giving away checklists, printable workbooks, and other user-friendly features that can't be found elsewhere. We'll talk about that some more in the section on creating viral eBooks, but for now just remember that unique and unusual products and marketing campaigns will spread faster and farther than anything else. You can see that all these elements go together like a jigsaw puzzle. Without all of them, the picture is incomplete, and they all rely on each other to work. Without the resources of your friends, your social networking strategy won’t work as well or be as far reaching. Without a good product, your friends and readers won't be likely to share it with others. Without a great distribution network, it won't matter how good your product is, because no one will see it.

Software

Free software lends itself quite naturally to a viral campaign. It fits all the requirements we discussed earlier for successful viral marketing – it's free; it's easily transferable; it's easily scalable; it uses other's resources; and it's unique. Some examples of software that's gone viral include

• Article submission programs or automation programs

• WordPress plugins – and WordPress itself!

• Games (they don't have to be big or elaborate)

• iPhone or Android apps

• Browser add-ons

• Note-taking and organizing applications like Evernote

But before you decide you want to write a software package, you need to consider the special requirements of software. First, it has to work across multiple platforms. Unlike video hosted on YouTube or a pdf file, software has the added problem of so many possible configurations of computers to deal with. Is your end user running Windows XP? Vista? Or even Windows 97? What about the video adapter? You can see that a lot of thought has to go into the development of a large-scale software package, so it's not something to be taken lightly.

The second obstacle to software creation is ongoing support. You can't just throw out a piece of code and let it drift off without a support plan – not even a free piece of code. If you don't have plans to upgrade, fix bugs, and improve your software down the road, you might be better off sticking with eBooks and videos.

That doesn't mean you have to invent a new way to train dogs, though. It just means you have to offer a unique view. In other words, be yourself. You'll get a lot further by giving your eBook or video or podcast your own voice than you will with simply rehashing what others have already said many times over.

What's In It For Me?

With that said, though, software can quickly go viral and build a fantastic revenue stream for you, even if the software itself is free. Here's a few ideas you can use to monetize free software:

• Offer a limited functionality free version, with an upsell to the fully functional paid version. Remember though, the free version must be useful as it stands if you hope to get a viral stampede started.

• Sell ad space in the software itself. Evernote does this well, with one small, unobtrusive ad in the corner.

• Use a link-back strategy to build brand awareness. This is perfect for WordPress plugins. Distributing free software isn't much different than distributing other forms of content. You can host the files on your own server (remember to use caution here if you plan on going viral!), host them on free file sharing sites, upload them to CNET or ZDNET or SourceForge servers, or – in the case of WordPress plugins – distribute them through the WordPress Codex.

The Basics of Going Viral

Can you force a viral stampede? Probably not. But there are things you can do to give your marketing tactics a nudge that might just send them over the edge.

Great content. This cannot be stressed enough. Without this, no matter how much effort you put into your marketing strategy, people are just not going to pass on links or eBooks or newsletters that aren't any good. Make an effort to go the extra mile for your readers, and they'll reward you by bringing in new customers for you.

Before we get into the specific aspects of viral marketing, what it means and how to implement it, let’s spend a little time discussing the concept of traditional marketing, what it is, how to implement it.

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Chapter 1: Introduction

What Is Twitter, And Why Should You Be Interested In It?

Why indeed? Because, after all, isn’t it just another social networking site?

I think it is a little more than that. It IS a way of networking with other people, that much is true, but you could also call it a phenomenon. Sharing knowledge, advice, updates and much more in just 140 characters is a challenge that thousands of new people are taking up every single day. Twitter has hit the headlines more and more in recent times, and revealing just a few of the stories that have been published should give you an idea of just how important this site can be to you.

When the Presidential race was on, both candidates were making good use of Twitter to garner support for their campaigns. Barack Obama is still the most followed person on the whole of Twitter… although he hasn’t been tweeting much since he started running the country. He still has well over 600,000 followers at the last count however.

And celebrities are using the site more and more too – to connect with their fans, promote their careers and much more besides. Some of these have been proved to be fake, but there are plenty of real celebrity Twitterers out there too.

The British comedian, actor and writer Stephen Fry has the second biggest number of followers on the site. He often responds to messages and takes part in conversations as well. American actress Demi Moore proved that Twitter can be much more than just another social networking site by helping to prevent an apparent suicide bid by another user.

You can see how Twitter has pervaded the lives of many different people. You can make a difference with this site, and you can also use it for many different purposes, as we’re about to find out in this book. But the main thing to remember at this stage is that you can reach a huge audience. It may not be anywhere near as big as the one President Obama enjoys, but you can still end up with thousands who will read every tweet you write.

Twitter is not just for the rich and famous – although judging by the number of stories along those lines that have been hitting the headlines recently, you may wonder.

But no matter what line of business you are in; whether you are based primarily online or you have offline interests as well, you CAN benefit from having a free account on Twitter. And this book will show you exactly how you can do it.

We’ll explore everything you need to know during each section. You’ll not only know how Twitter works and how to make the best of it, you’ll also discover how you can make it work for YOU. There are certain points that you will need to bear in mind if you want to build up a huge band of followers instead of just having a few hundred, or even a few dozen. We’ll cover all of these one by one.

We’ll also cover the importance of getting set up in just the right way. Once you know what you are doing on Twitter, you will instantly be able to tell which people haven’t taken the time to get set up properly. You won’t be one of those because you will have read all the tips and techniques I am about to give you.

You’ll soon see that the book is split up into several different sections. These have been designed to be read in that order, so as to get the best out of this book. You need to have a great home page before you start learning all about the tricks of the trade that I have included in Section Four.

So let’s get started and go straight to Section One, so you can get started with the least of delay.

Chapter 2: What To Do Once You've Joined

Okay, so you've gone to http://twitter.com and signed up for your free Twitter account. That is the easy bit, and it should only take a few moments to complete the process.

The first thing you need to think of when you sign up is what username you are going to use. This could depend on how long your own name is, as you only have a limited number of characters to use. Your username will then form part of your own unique home page address, i.e. http://twitter.com/username.

And of course you don’t need to use your own name either. You could use your business name if you wish.

The next step is to go through the five step process I am about to share with you. Now I know you are probably itching to start ‘tweeting’ – the term that is given to sending messages through Twitter – but it is essential that you make sure you get your account sorted out properly first.

As you become more and more familiar with the site, you will be able to spot those people who have jumped in without completing all the steps I am going to show you. And there is one word for what their home pages look like – unprofessional. It can’t be a coincidence that most of these people have either (a) tweeted a few times and then disappeared entirely, or (b) made sure all their messages are of a marketing kind.

There is nothing wrong with marketing on Twitter, but if you are going to heavily promote everything you have to sell, don’t expect to get many followers or much success. You’ll find out why as we go along. Incidentally all of these steps can be done by clicking on the ‘settings’ option at the top of your home page once you are logged in.

So let’s get started with the first step, shall we?

Filling Out Your Bio (Profile)

Twitter is all about brevity. And when you only have 140 characters to use to create each new message, it shouldn’t come as much of a surprise to find that your bio only consists of one line as well.

But it isn’t much of a problem – provided you write it in the right way. You need to think about it from a certain angle to make sure you have a successful bio that draws people in. In other words, a good bio will get you more followers.

One good method to get ideas for your own bio is to have a look at what some other members have already done. Type a word into the search box – any word will do for the purpose of this example – and take a look at the results you get back. Click on a username and you will be taken into their home page, which will have their bio in the top right hand corner, underneath their little photo.

Which ones really get your attention? The best ones are generally those which describe the person and what they do without going into sales mode. Your bio is not the place for trying to sell people something. It is a place to introduce yourself, and nothing more.

You will no doubt also notice that some people don’t bother to fill in their bios at all. This is a BIG no no. If your bio is not filled in, people only really have your tweets to go on to decide whether you will be worth following or not. And if they aren’t interested in the latest few they read, you could easily lose a potential follower there.

So how do you write a great one line bio?

The trick is to think about what you do, and what you are on Twitter for. And above all, think in keywords. Remember that you haven’t got much room to make an impression. Let’s suppose you started off like this:

“Hi I am Dave and I’m from Texas in the US. I love internet marketing and...”

And at that point you probably have very few other characters left to make anything out of. More than half of the words in that piece are superfluous – ‘am’, ‘and’ and ‘from’, for example. It’s not essential to tell everyone your name as your username will appear in the top right hand corner of the page anyway. And the same goes for your location, which you should fill in separately on your profile.

So let’s go back to keywords. Remember that your Twitter home page can show up on Google’s search pages, so you want to think about what pages you want to appear on. Twitter’s own search facility can help people find you as well, so be sure to include all the relevant words you can.

The trick here is to get a balance between writing a proper sentence, and simply putting a string of keywords down. So an internet marketer who writes their own series of eBooks - as well as doing some affiliate marketing on the side – might come up with something like this:

“Internet and affiliate marketer; writer and promoter of eBooks.”

You could go a bit longer than that, but for the purpose of the example do you see how effective a short phrase like that can be? It isn’t a proper sentence as such, but it is packed with keywords and it manages to tell people 4 things that the person does.

So take time over your bio – it is a very important part of your home page. You’ll be able to fill it in using the account tab in your settings.

Why You Shouldn't Protect Your Updates

I just want to mention this because if you are going to use Twitter to help promote your business, you shouldn’t protect your updates.

An update is basically a message that you post to your home page. If you protect it (which can be done by ticking the appropriate box on your profile page), it means no one who visits your home page will be able to see your updates... unless you accept them as a follower.

So basically they have to send you a message asking if they can see them, and if you say yes, they will be able to. What a crazy way of doing things! This is really only suitable for people who want to Twitter with friends and family. It’s great under those circumstances, but it’s not so good if you are trying to use Twitter to enhance your business and promotional efforts. The other point to bear in mind is that if they can’t see what you are tweeting about, all they have to go on is your one line bio. That’s pretty much it. You are preventing people from seeing your tweets if they look up tweets on a certain subject as well, so you won’t get anywhere near as many followers by doing this.

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Introduction:

Welcome to the latest and very easy to apply “Instagram Ads” Training, designed to take you by the hand and walk you through the process of making the most out of Instagram Advertising.

I’m very excited to have you here, and I know this will be very helpful for you. This exclusive training will show you step?by?step, topic by topic, and tool by tool, what you need to know to dominate Instagram Ads, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 15 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Instagram Ads Basics

In Chapters 1 through 3, we’ll talk about: What is Instagram and why use it for your business?, What are Instagram Ads All about?, and What Ad Solutions is actually Instagram Offering?

Section 2: Setting things up

In Chapters 4 through 7, we’ll talk about: What you should do right before creating Instagram Ads, Setting up Facebook and Instagram for Advertising, Image Tips for Instagram Ads, and Video Tips for Instagram Ads

Section 3: Creating Ad Campaigns – Step by Step

In Chapters 8 through 12, we’ll talk about: Boosting your posts, Increasing brand awareness, Increasing your reach, Sending people to a destination on or off Facebook, and Getting installs of your app

Section 4: Additional Tips to consider

In Chapters 13 through 15, we will talk about: Premium tools and Services to consider, Shocking Case Studies and Frequently Asked Questions Well, it’s time for you to dominate Instagram Ads on behalf of your Business. I know you'll love this training.

Instagram Ads Basics

Chapter 1: What’s Instagram and Why Use It for Your Business?

Most of the successful businesses today are leveraging the advantages of social media as a marketing strategy due to the increasing popularity of visual content. Social media marketing has become an important asset that helps brands create their presence in the online market.

With the different social media platforms today, it is now easier to communicate visually with customers, followers, and fans.

One of the most popular and widely used social media platforms today is Instagram.

What is Instagram?

Instagram is a social networking application that is designed for sharing videos and photos using smartphones and other devices. As with Twitter and Facebook, Instagram users also have their own account, with their profile and newsfeed.

The app was created by Mike Krieger and Kevin Systrom, and was released on October 10, 2010. It instantly became popular and gained more than 100 million users in April 2012, and more than 300 million in December 2014.

Photos and videos posted by users on Instagram are automatically displayed in their profiles. Instagram users can follow each other and see each other’s posts on their newsfeed. Instagram is actually Facebook’s simplified version, the only difference is that its emphasis is on video and photo sharing only.

It’s a social media app, and therefore it is very simple to interact with other Instagram users by just following them, liking, tagging, and commenting on their videos and photos, as well as private messaging them.

Instagram Benefits for Businesses

Using Instagram as a social media platform for your business gives you a lot of perks and opportunities for generating more profit. Here's a closer look at the major benefits of using Instagram for your business.

Increase Customer Engagement

Most of the time, brand posts and updates on Twitter and Facebook are overlooked by users. This is not true for the users of Instagram, because if your Instagram account is active and posts relevant and interesting content, you will gain higher engagement from followers (customers and potential customers). The latest study of Instagram has found that its content is 58 times more engaging compared to Facebook, and generates 120 times more engagement than Twitter.

Build Identity and Trust

As your brand becomes more popular on Instagram due to engaging content, it eventually helps your business gain the trust of your target audience. With the nature of online marketing, Instagram can significantly help you build an emotional connectional with your customers.

Using Instagram allows you to keep your customers updated with your business’ daily experiences in a casual way—giving your business a personal appeal. Photos are also helpful to make your business look more trustworthy and attractive.

Increase Traffic

Although there are no options for you to include links to your Instagram updates, it is still very powerful for increase traffic.

If you have a high percentage of engagement and traffic on Twitter and Facebook, you also maintain a strong profile on Instagram to increase your business’ visibility.

Gain a Competitive Advantage

There is far lesser competition for your business on Instagram compared to Twitter or Facebook. Surveys show that only 2% of small?scale businesses are currently leveraging the benefits of Instagram.

This means that if you start using Instagram actively today, you can gain a relative advantage over your competitors. Businesses that use Instagram as a marketing strategy are more likely to reach their audience easier than on Twitter or Facebook where competition is higher.

Reach Your Target Market Faster

If your target audience is people who are born in the 1980s through the 1990s (Millenials), you'll find that 37% of the people in this age bracket are on Instagram.

If you want to reach out and connect with a crowd that is under the age of 30, you definitely need to have an Instagram account for your business.

Free Advertising

Yes, you read it right. Advertising is absolutely FREE on Instagram. You should not miss this great opportunity to promote your products or services. Actively updating your Instagram profile with your product or service line generates massive exposure for your business. It allows you to show your audience more of the things you offer.

With these significant benefits, you probably know by now that it is a powerful tool for you to create relevant visual content for your audience. With the fact that almost all people are now using smartphones and other devices, it is impossible for your business not to gain more presence online.

Instagram Shocking Facts

Do you know how popular Instagram is today? Ever since its release in 2010, it has drastically gained its own spotlight in the digital world. People prefer using it, because it is more direct, with real?time video and a photo sharing platform. Below are shocking facts about Instagram that you might want to know.

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50 Smart Ideas for Getting Publicity

Publicity is about getting the attention of the media. Their words hold weight with their audiences. When they write about and recognize you in their publications, they bring the public’s attention to your name and company. Publicity helps you grow your business and can be an important part of your content and marketing strategy.

1. Build a social media presence. Building a presence for your business on popular social media sites such as Facebook, Twitter, and Google+. This presence creates ongoing opportunities for publicity. Make frequent, relevant, and interesting posts. Provide bloggers and members of the media with information, activities, and events their readers will want to know about.

2. Disagree with an industry influencer. A disagreement can stir up some controversy and publicity. Make sure you are on solid ground before you disagree with someone. Be ready, willing, and able to back up your views with sound facts and figures.

3. Start a Facebook group. An active Facebook group that is relevant to your niche can generate a great deal of publicity, especially when members work together on specific projects.

4. Win an award. Winning an award gives you more exposure to new prospects. It also helps you build credibility and authority in your industry.

5. Make use of LinkedIn. LinkedIn is a wonderful site for online business networking and contacting members of the press.

6. Create something new or improved. People love the words “new” and “improved” so leverage that for publicity. Take something in your industry and make it better.

7. Re-launch your website. Update and overhaul your website. Then host a launch party that builds awareness and attention for the changes and improvements.

8. Maintain a blog. A good business blog is great for publicity. Keep it updated with relevant and engaging posts, and be sure to offer an RSS feed so that readers can subscribe and site owners can add your updates to their own sites.

9. Publish a book. You might be surprised how much publicity you can earn from publishing. It boosts sales, traffic, and opt-ins too.

10. Post link worthy content on your blog. “Top 5” or “Top 10” lists tend to attract links nicely, as do product reviews and tutorials.

11. Teach what you know. Educate others and offer information free of charge. You can hold an online class, a teleseminar, or a traditional class in your community. It’s up to you.

12. Comment on other blogs. Keep your comments on-topic and useful. Only include a link to your site in the URL field. If you’re adding to the conversation and not blatantly promoting your business, this is a quick and easy way to gain links and exposure.

13. Write guest posts for other blogs. Many bloggers welcome guest authors if they have something worthwhile to say. Instead of shamelessly plugging your business, write a post that their readers will be interested in and save the promotion for your byline.

14. Support a cause. Find a cause that you and your company care deeply about and support them. Donate, host fundraisers, and help build awareness for them. You’ll receive publicity as a natural byproduct of your efforts.

15. Invite other bloggers to write guest posts for your blog. They will pass the link on to their readers, giving your blog greater exposure.

16. Post interviews with fellow online business owners on your blog or website. Again, they will let their customers know where to find the interview, giving you traffic and publicity.

17. Share a controversial opinion. You have opinions and some of them may be a bit controversial. Don’t shy away from those thoughts and ideas. Instead, leverage them to generate discussion, interest, and publicity.

18. Break a record. Does your competition have 5000 followers? Beat them and make a big deal about it. Create a campaign designed for this purpose. Or find a different record to beat. Get people excited about and interested in your potential success or failure. The Guinness Book of World Records is packed with ideas too.

19. Solve a problem. Your customers and prospects have problems. Solve those problems publicly. For example, follow the on Facebook and step in when they make comments that involve your business or industry. You can also get some great publicity by responding in a positive way to a bad online review.

20. Stand up for someone. Whether off line or online, when you see someone being treated unfairly, stand up for them. Not only are you doing the right thing but you may get some positive attention about your good deed.

21. Conduct research and share the information you learn. Study some aspect of your industry and share your findings in a blog post, article, press release, or even in a book or white paper.

22. Submit articles to article directories. When bloggers and site owners post your articles on their sites, you’ll gain exposure and links to your own site.