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Introduction

It can be tough to stay fit and healthy when you’re working a desk job. It doesn’t matter if you’re spending 8 to 10 hours a day at an office, or if you’re working from home. Staying in shape when you work at a desk can be quite a challenge. I’m sure you’ve heard about the dangers of a sedentary lifestyle. We weren’t designed to sit for hours at a time and some health care professionals now refer to sitting as the new smoking. Sitting for long periods of time has been associated with obesity and metabolic syndrome, both of which bring with them a slew of health concerns including increased risks for heart disease and stroke. It’s just not a natural state for a species that evolved for tens of thousands of years as hunters and gatherers.

We’re not designed to sit all day. Because of that staying healthy if you sit in an office all day can be a challenge. It doesn’t matter if you’re working in an office, or from a desk at home. If you spend the majority of your time sitting down, you need to take a proactive approach. After all, there’s only so much you can do outside of working hours. It’s important to do what you can while you’re at work.

Throughout this guide, we'll take a look at diet, exercise, and mindset. By combining these three approaches, you have the best chance of seeing results and sticking to a healthy lifestyle.

The healthier and the more active you can be at work, the less you have to worry about it in your time off. That means you have more time to have fun and enjoy with your loved ones in the evenings and on the weekend. Does this mean you can do and eat whatever you want outside of the office? Of course not. But it does give you more options and a bit of leeway to indulge in a treat or spend a Saturday binge watching Netflix.

Does this mean you need to spend all your working hours standing, walking around, or doing chair exercises? Of course not. The goal is to strive for balance. Small changes and healthy habits can make a big difference in how you feel.

Let’s dive right in by talking about your diet and how you can make sure you eat healthy at the office.

Sticking To A Healthy Diet At The Office

What you eat has a big impact on how well you feel, how fit you are, and even how much you will get done at work. When you eat a big lunch of food that's not that good for you (think pigging out on pizza or the Chinese buffet down the road), makes you come back ready to take a nap in the early afternoon instead of finishing up a big project. And those pick-me-up, sugary snacks you get out of the vending machine only make you feel better for a little while before you crash from your sugar high. In other words, eating food that's good for you and sticking to a healthy diet is important. But working in an office, or even from your desk at home doesn't make it easy to eat well. In this chapter, we'll discuss sticking to a healthy diet at the office. Let's start by looking at the importance of eating healthy and the challenges it brings in a little more detail.

The Importance Of Eating Healthy

There are a lot of great reasons for eating healthy. By choosing the right foods, you greatly improve your chances of staying healthy and keeping your weight in check. When it comes to your job, eating healthy even helps you perform better. You have more focus and energy when you fuel your body with healthy fare instead of junk.

If you want to stay on top of your game and have the energy to make it through even the longest of work days, you have to choose carefully what you put on your plate and in your cup. Eating healthy, well-balanced meals is the goal here, particularly at lunchtime and of course breakfast.

The Challenges Of Eating Healthy At The Office

Sadly most offices and break rooms are stuffed with unhealthy food options. You have the vending machines, the box of donuts on the break table that your boss brought in, and of course lots of takeout and fast food options for lunch. Hunting down healthy food in and around the office can be a bit of a challenge.

We already talked about some of the challenges you face in an office environment. There’s the temptation of unhealthy food brought in to share like that box of donuts, birthday cake, or the pizza party. The temptation of having free junk food is bad enough on a good day. When you're stressed, bored, or tired and looking for a way to make it through your workday it gets worse. It's hard to be good and hold out until you can cook a healthy dinner at home when the vending machine full of chips, cookies, and chocolate beckons. You know the sugar or salt will give you a quick burst of energy. Or how about a quick trip to the coffee cart for a sugar and caffeine filled treat. Both are short term solutions that will do more harm than good in the long run. But they are also tempting and close by.

Just being aware of these temptations will help you maneuver around them. But it doesn’t have to stop there. I have some tips for you that make eating healthy and avoiding the office junk food trap easier.

Tips For Eating Healthy At Your Desk

Your best policy when it comes to sticking to a healthy diet at work and in general is to be prepared. That’s what most of these tips have in common. It’s much easier to resist temptation if you’ve either just eaten a healthy and delicious meal, or you know you have an option within reach that’s good for you.

Start with a healthy and filling breakfast. If eating early in the morning doesn’t sound appealing and you usually just run on a cup of coffee, pack yourself a healthy snack that you can eat at your desk when you are

ready for your first meal. Eating something good for breakfast instead of skipping it will keep you from making bad food choices at lunch. Eggs or a whole grain dish like oatmeal are both good breakfast choices that will keep you full until lunch time.

Next, let’s talk about lunch. We’ve all had heavy, greasy, fast-food type lunches and we’ve all had days when we’ve overindulged. You know you don’t feel good by the time you make it back to your desk. You feel sluggish all afternoon and it’s hard to get much of anything done. A light and healthy lunch is a much better option. If you are lucky and have healthy options at the restaurants around work, that’s great. But for most of us, that can be a little hard and possibly expensive. Packing a lunch is often your best bet. If you make it yourself, you know exactly what goes into your food and thus into your body. Packing a lunch may seem like a bit of a chore at first, but it won’t take you long to make it part of your getting-ready routine. Salads, wraps, sandwiches, and even leftovers from dinner make great healthy lunch options. In a pinch, just grab some sandwich meat, cheese, nuts and fruit.

If you do have to eat out for lunch, make a choice of where to go and what to order early in the day, before you get too hungry and desperate. It’s easy to look up menus online and won’t take you long to come up with a few healthy lunch choices you can pick on those days when you’re not bringing your lunch.

With a filling breakfast and a healthy lunch under your belt, it should be pretty easy to make it until you get home for dinner. If you’re a snacker, eating only three healthy meals per day can be a bit of a challenge. The cold hard truth though is that you don’t need snacks once you make it past the toddler years. Eating no more than three meals should be just fine most days and it allows your insulin levels to drop naturally. Make it a goal to get out of the habit of snacking all day, even if it is on healthy

That being said, you should keep a small stash of healthy emergency food at your desk. You never know when you may be stuck at the office longer than expected, or you oversleep and have to head out without your healthy breakfast. Those are the days when you’ll be most tempted to hit the vending machine, or order in some Chinese takeout. Having a few healthy options including water, energy bars, fruit, nuts and whatever other healthy, shelf-stable fare you can think of will be priceless to help you stay on track.

Speaking of water, as you get into this healthy eating habit, drinking plenty of water throughout the day will help keep you hydrated, full, and on track with your healthy diet. Instead of grabbing a candy bar when you feel that afternoon slump, go get a glass of water or a cup of tea or coffee. When your stomach grumbles before it's time for your next meal, fill it with a cup of hot herbal tea. It works. Give it a try.

We'll talk about mindset in a lot more detail in chapter three. For now, start to think of food as fuel for your body. You want to perform well at work and just feel better in general. In order for that to happen, you have to pick the right fuel for your body. Make it a habit of thinking about that with every meal or snack you have. If it isn't good fuel for your body, skip it.

I mentioned this briefly at the beginning of this chapter, but it’s worth repeating. Plan ahead as much as you can and get into the habit of sticking to that plan. Pack your meals if you know you’ll be away from home, so you have full control over what you eat. An ounce of prevention is worth a pound of the cure when it comes to eating junk and becoming overweight. Or you may say an ounce of preparation prevents a pound or two from creeping on the scale.

Last but not least let's get real for a minute. Sticking to a healthy diet is something you should aim for most of the time, the key phrase being "most of the time". Don't beat yourself up over the occasional piece of birthday cake at the office, or indulging at the office Christmas party. Life is a balance and eating well is part of that. Indulge every now and then, but aim to eat healthy most of the time.

Just make sure it's "every now and then", not every day, or multiple times per week. I'm not giving you permission to pig out all the time. You know

better than that. Eat well, choose your food wisely, and you'll see great improvements in your health, well-being, and even productivity at work. Now that we’ve talked about diet, let’s take a look at what you can do about working out at the office.

Working Exercise Into Your Workday

Yes, you can exercise throughout your workday and even get a bit of a workout in right at your desk. Will it replace the gym? Of course not. What the tips and exercises I will share with you in this chapter will do is help you move a little more, ease the tension in your body, get the blood moving for better mental focus, and help you feel better and stay healthy.

Of course, a little workout during lunch will help on those days when you can’t make it to the gym or go for that morning run. But let’s not put the cart before the horse. Why do we need to worry about exercise in the first place? We are told that it’s important to move around more and work at least 60 minutes of physical activity into our busy days, but what are the actual benefits of working out?

Exercise is good for you. Our bodies were designed to help us move around. Evolutionally speaking they are designed for hours and hours of walking to gather food and hunt. They are not designed to sit in an office chair, car, or the couch. Moving around for at least an hour a day helps us offset some of the damage we’re doing to ourselves by spending too much time sitting down. It’s not good for our back and squishes our organs. Exercise also helps us burn some of the extra calories we're taking in through the food we eat and the drinks we drink. Take that pumpkin spice latte with extra whipped cream you treated yourself to this morning. Your body may not need all those extra calories and you need to burn off some of that sugar. Moving around more at the office will help you do at least some of that.

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Introduction

t’s safe to say that most people who are making the change to move out of the cubicle and into the world of online entrepreneurship have little background in marketing or technology. All they know is that they are tired of the rat race and want to be in charge of their own business. That’s great! There’s never been a better time to be an entrepreneur! And you really don’t need a marketing or business degree to be successful in the online business game.

But, you do need to understand enough about your target audience, including their needs, pain points, and behaviors, to effectively serve them so that you can make a profit. The problem with that is that when we move into internet marketing, we plan to learn as we go so we can get it all up and going fast. Then we find out that there's so much to learn that it can be overwhelming!

New startups can have a tough time keeping up with the demands of providing their audience with what they want. Too often we find ourselves trying all sorts of things to drive traffic to our websites to increase our bottom line, but we often miss the mark totally. Why is it that we fail with the techniques that all of the online marketing gurus say can't fail?

t is often because we don’t have a handle on measuring the results. If we don’t really know what is working for us and what isn’t, we can’t give our audience more of what they want. To retain and convert our audience into raving customers and site ambassadors, we must use and optimize the right metrics! Have you ever felt like you were just throwing stuff against the wall to see what sticks? We all have! But what you are going to find in this eBook will help you to understand how to measure the right metrics so that you can get more traction. It’s all here in an easy to understand format.

How Can Measuring Help Me?

Measuring the traffic and performance of your online presence can make or break a business. Analytics can do many things to help you stay in front of your ideal customer and to offer them things they really need and want. Without knowing this information, you could be spending time, energy and money marketing in the wrong places, to the wrong audiences, and with the wrong products. Here's a quick overview of what analytics can tell you:

Where traffic is coming from

How your traffic is converting

Where your traffic is converting the best

When the busiest times of the day and week are

What attracts the most traffic

What keywords people are using to arrive at your site

What types of copywriting techniques convert better

When you know these things, you can take much of the guesswork out of your marketing efforts. You will be able to make more informed decisions on things like:

What type of content to add to your website and social media

When to add it to get the most exposure

How to spend your marketing and advertising budget

Where you should focus more effort to get more targeted traffic and leads

What types of info products to create

What types of copywriting techniques and images your target audience responds to

What types of offers your target market responds best to

So basically, understanding your online stats will make you a more productive, effective entrepreneur! It’s as simple as that!

Bet you are ready to get started on figuring out how to gather and analyze this information so that you can stop guessing. Bet you also want to know what tools to use and what stats to look at. All of the tools available, whether free or paid, offer a lot of different numbers and data. You may have tried to use some of them before and simply been baffled by the sheer amount of data. Well, starting today, you will know what to look for and how to interpret it to make the wisest decisions possible for your growing business.

Google Analytics

Google Analytics is a free tool that many people don’t utilize. Oh, they might look at it occasionally, but with all the numbers and other data, it can be overwhelming. Not to mention that Google keeps adding new functionality to it. That’s great! But, it can add to the learning curve and confusion. This leads to many people only looking at the total number of sessions and number of page views in Google Analytics. But there is so much more you can get from this free tool!

Before we dive in to look at some of the more important metrics individually, it’s worth mentioning a general rule to keep in mind. The Google Analytics Audience tab defaults to 30 days, so when you first look at your dashboard, you are going to see how you have been retaining and converting traffic for the last 30 days only. This is definitely a good thing to keep an eye on, especially if you’ve been trying some new tactics or running ads in that timeframe.

However, you should also look at the longer-term conversion and retention rates. These will show you how your site is growing and changing over a longer period of time, which is extremely beneficial. It can demystify where you should be spending your time to improve traffic and the behavior of that traffic once you get it.

There are three main areas that you want to track in Google Analytics:

• Acquisition shows you how you obtain visitors, how many you obtain and where they come from.

• Behavior tells you how visitors behave once they land on your site, including what pages they most often visit and how long they stay on your site.

• Conversion illuminates if, when and where visitors take desired action on your site.

Once you get more comfortable with Google Analytics, there will be other reports and information you will want to seek out there, but to get started, this is the most important data. For now, let's look at what metrics you should be paying the most attention to in Google Analytics and why.

Acquisition

You can waste a great deal of time and resources by ignoring where your traffic is coming from. The first thing to do to improve your marketing efforts is to go to the Acquisition Report Overview. Here you will see a summary that shows you the Acquisition, Behavior, and Conversion (ABC) data for your top traffic sources. Here you will learn what your best traffic sources are and where the majority of new and repeat visitors are coming from, such as social media, referrals, organic search and any email campaigns This information shows you where you should continue doing what you are doing and where you can improve.

Based on this knowledge, for example, you might change your social media strategy for one or more social media channels because very little of your traffic is coming from that source. Or maybe you see a lot of your traffic is coming from quality backlinks. That’s great, so you know to continue putting time and resources into building relationships with other internet marketers or bloggers.

To see more details about each traffic source, use the Channels section. Here you will find data on how many visitors were new vs. returning, the bounce rate and how long visitors stay once they arrive on your site. From this, you can see if your ratio is too high in one area and not in another. For example, if your new visitor ratio is consistently very high, it means that your content isn't what your market is looking for, which means once they come to your site once, they don't return. This is invaluable information—knowing this lets you know you need to get a better understanding of what content your potential audience needs.

Tip: A good rule of thumb for the percentage of new visitors you want is between 15-20%.

Go to All Traffic to see each traffic channel's details. This will show you which of your content people are responding to the most so that you can provide more of it.

Behavior

Now that you understand where, how and how many users you've gotten onto your site, it's time to look at what they do there. You can find out how helpful they find your content by looking at these metrics. After all, it's not going to help you much if you are getting a lot of traffic but can't keep users on your site because you aren't offering what they need. To consider your users' behavior, you want to look at entrances, exit percentage, and bounce rate.

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Introduction

Let’s talk about headlines. It may not be something you think about on a regular basis, but we are surrounded by headlines. In an age where the amount of information that’s thrown at us 24/7 is quickly becoming overwhelming, it’s headlines that grab our attention and pull us in. It’s also why you have to get good at writing killer headlines if you want your audience to sit up and pay attention to what you have to say. In other words, getting good at writing headlines will help you in every aspect of your business.

Headlines help you grow your reach. It’s a good headline on a blog post or your favorite social media channel that will entice people to share your content far and wide. That’s what helps you reach your prospects and grow your audience.

Headlines on your opt-in pages entice new readers to sign up for your list. Getting better at crafting said headlines will help you gain subscribers more quickly. It will also help you get more traffic to your site. If you want people to read your content, they have to click on the blog post first.

The same goes for social media. With thousands of other posts flowing through the content stream, you have to grab your audience’s attention and entice them to click through to what you’ve written or recorded.

Last but not least there are sales pages. You need a killer headline there that hooks the reader and pulls them in. Without it, you might just lose them in those all-important first few seconds and any chance of closing the sale is out the window.

In other words, headlines are very important. Getting good and then better and better at crafting killer headlines will help you in all of these areas:

• More Reach

• More Traffic

• More Subscribers

• More Sales

• More Dollars

Ready to dive in and learn more about writing killer headlines that get clicked? Let’s start with those blog post titles I mentioned earlier. In chapter two we take a look at headlines on sales and opt-in pages. After that, we'll dive into email subject lines, which are yet another type of headline, before wrapping it up with a look at social media. I'll give you plenty of copywriting tips and ideas along the way and even include some simple plug and play templates that get you up and running quickly. While this report is divided into four distinct chapters, many of the ideas I share will apply across chapters. If you like an idea for an email subject line but are working on a blog post title, feel free to use it there. In the end, they are all just headlines and fulfill more or less the same function – to hook the reader and get their attention.

Writing Killer Blog Post Titles

Let’s start with something we all work on regularly – blog posts. You have to get the content out here to share your expertise, get the traffic, and start to build your funnel. Yet when we craft our blog posts, the title is often a bit of an afterthought. If you’re into SEO (Search Engine Optimization), you may make an effort to include your keyword in the title, and then hit publish.

It always surprises me how many people publish blog post titles that I would consider a working title. It's something that gives you a pretty good idea of what the blog post is about while you write it, but it doesn't have the polished look and attention-grabbing quality of a killer blog post title. Your job with the title is to "sell" the blog post and convince people to click through and read the content of the post. Let's take a closer look at why it is important to put some time and effort into your titles.

Why Good Blog Post Titles Are Important

We often put a lot of time and effort into our blog posts. We create amazing content that will wow our blog readers. We craft content that's designed to show our expertise and earn the trust of the people that read them. It is designed to convince them to sign up for our lists or get them closer to becoming a customer. It's there so it can be shared and help us expand our reach. The problem is that none of that will happen if we don’t spend some time crafting a good blog post title.

People, our potential audience included, are bombarded with information all day long. Consider how many pieces of content you come across on a given day that you could potentially read. It's thousands of them. There is way more information out there than we can possibly consume. But a few pieces grab our attention enough that we click through and start to ready.

Guess what grabs our attention and makes us click? It’s the blog post title.

If you can’t get their attention and convince them to click through to your blog, it doesn’t matter how stellar your content is. They’ll never see it if you don’t convince them through your blog post title to click on it. Think about all the different places your blog post title shows up. It’s not just at the beginning of your post. It’s also what shows up on the main page of your blog and throughout the side bar and anywhere else you have links back to your most recent or most popular content displaying. Your title will also show up when your content is shared on social media, referenced in other blogs etc. In other words, it shows up quite a bit.

Craft Your Titles For Both Readers And Search Engines

Blog post titles often serve multiple purposes. They grab your readers' attention while also giving them a good idea of what the content in the blog post is about. At the same time, they are one of the most important parts of search engine optimization. That means that you need to work in your main keyword or key phrase in addition to making it interesting for your readers. It's a balancing act. You want to craft titles that work well for both your readers and the search engines. With a little practice, you can get good at accomplishing both.

We’re going to take a look at how you go about crafting killer blog post titles and what you have to keep in mind to do that. To make it easy to get started, I share a few blog post title templates you can use at the end.

Headlines “Sell” The Click

You may not realize it, but you have to “sell” your potential readers on the idea of clicking through to your blog post. If that doesn’t happen, it doesn’t matter how well written your content is, or well the CTA (call to action) in your content converts. If you can’t convince them to click through to the post, the battle is lost. That’s why it’s important to put a lot of thought and effort into your blog post titles. They don’t need Killer Headlines any less than your sales or opt-in pages.

Do Your Research First

Start by doing your homework. You have to have a pretty good idea of what your audience is looking for and what will get their attention. You should also learn as much as you can about copywriting. It’s a craft and a skill that can be learned and it’s something you’ll get better at with practice. Learn as much as you can, start practicing right away and you’ll get there as fast as possible.

Don’t be afraid to make mistakes. The most important thing is taking action and giving it a try. Try out a new headline idea and see if it works. Even if it doesn’t you’ll learn from the experience.

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Chapter 1: Internet Traffic Now

This Is How You Get The Traffic You Need Fast!

Traffic is the most important part of marketing online. Traffic is what creates a successful online business. Without it, you're going to be starving in the world of Internet marketing.

Internet marketers are always learning new tricks to build traffic. Many people have been doing this sort of thing for years now and can quickly generate interest by posting videos or other content on the web. Those are the people who are usually competing for you for eyeballs, especially if they are in your market niche. So, first you want to get a good idea of who is ranking at the top of Google using the keywords you've targeted, and then you want to find ways to copy them so that people searching for their content find yours instead.

This can be done with articles, videos, any type of social media. It doesn't take a whole lot of smarts, and it can be very effective because much of the work of attracting attention is already done for you. You just have to hijack that attention back to your site instead.

The first thing you do is go to the Google search engine and insert the keyword you are targeting. Then browse the first five pages of the search results to see who has gotten top ranking. These are the people who you are competing against.

Knowing that, you can start visiting their sites to see if you can find a way to use their popularity to increase your own. The simple way to do that is to go each site and see if they have a blog you can comment on, a discussion forum you can add to, or any other way to get your name in their site, with an appropriate link back to your website, if possible.

The next thing you want to do is create copy that is very similar to what they are using to be successful. You want to use similar keywords and similar topics. You don't want to outright plagiarize, but you do want to paraphrase and re-market the same content that worked for them.

Next, you want to find out who linked to these sites and content which made them go up in the Google ranking. Again, you use the Google search engine and type in “link:http://competitorurl.com”

This will give you an idea of who has linked to them. Here you are interested in seeing which social marketing sites are helping them to rank better. And then, you go into those sites and add your own bookmark or link there to confuse people into going to your site and also to bring up the ranking on your content too. If you happen to be looking at a YouTube video, you would find the links at the Statistics & Data section given in YouTube for each video, instead of Google.

Either way, you want to know who is linking and then try to get yourself listed there too.

You will also want to know who are the people that showed such interest in these competitors. That's your target demographic too. You can do this for the competitor and for the links they go to. All you have to do is visit Alexa.com to get a good insight into the demographics of any site online.

Alexa.com

At Alexa.com you can insert the URL of any site on the Internet and search the traffic rankings by selecting that option. It will come up with the site and a brief description of what that site is about. That already tells you something about what kind of people your competitors and their links are attracting. Maybe it is a technology site or a business site, whichever, you now have that little piece of information stored away as one of the types of people who frequent your competitors' sites.

Under that you will see a breakdown of the traffic by country. This gives you an idea of the national demographic you may be targeting. You may think all sites are geared towards the US market, but that's not so. Once you understood who is coming to visit your competitors' sites, you will have a better understanding of how to build and market your own sites.

One last way to find places that can help you drive traffic to your site with Alexa.com is to use their Top 500 Sites list. It gives you a breakdown of which sites have the most traffic, separated by country of origin. This will allow you to target these sites to add comments, contribute content, and generally try to elbow your way into the limelight. It is located here: http://www.alexa.com/site/ds/top_500 .

Quantcast.com

To further your understanding, you will want to visit Quantcast.com for more market research on your competitors and their links. This site gives you a much better breakdown of the demographics in very minute detail. So, once you have some good candidates to research further, you add them to market research list you will do on Quantcast.com. All you have to do is type in the URL of the link you are interested in researching, and Quantcast can let you know what the gender, age, ethnicity, income, and college education is for all the people visiting that site. It will also give you the monthly traffic frequency too.

If you are looking for demographics, Quantcast.com is a goldmine of information!

Quantcast also has a very nice feature that allows you to see the other sites the audience that likes the link you are investigating also likes online. This gives you a handy-dandy way to find even more sites to research to see how they are attracting their visitors. Not only that, but you can visit these sites like you did the original site and see if there is any way you can add a comment, a link, or any other interaction that can drive traffic from those sites back to your site. And, don't limit your contributions to these sites to small things, if the return might be high. Think about submitting videos and podcasts too if that's allowed.

Chapter 2: Strategies Research

The best way to do market research is to stalk your competitors and see what they're doing. There are a number of different ways you can get that information and then use it to your advantage. It does take work and persistence. However, think how quickly your traffic can grow if you manage to find a site that is quickly building their audience and your content, along with backlinks to your site, is plastered all over their pages. You will quickly zoom up the ladder of visibility and you will see the results of your efforts.

Here is a step-by-step way to approach your market research in a methodical manner so as to use your time to the best advantage:

1. Understand your market niche and keywords you are targeting,

2. Go to Google and type in the keyword to find your competitors on the first five search result pages,

3. Visit each of these to see if you can add content and backlinks to the site to increase your traffic,

4. Take note of the most popular topics/content on these sites so you can later copy them,

5. Target a few of these for copy cat efforts,

6. Check out those few for their target market by visiting Alexa.com,

7. Use Quantcast.com to find out more about the demographics of these sites and what other sites might have an interest in that content,

8. Build content that is very similar to the sites you've targeted,

9. Submit it to the same people who linked to those sites, using similar keywords, titles, etc,

10. Reply to comments and build a buzz around your content.

Getting Out Of The Traffic Getting Circle

In order to learn how to simulate traffic flow online, the first thing we need to do is get an overview of all types of traffic available, so we understand how it moves. Let's talk about some of the types of Internet customers that are available...

Subscribers Freebie seekers SEO Traffic Affiliate Traffic Customers “Regulars”

One of the things you’re going see: There are 6 customers heading to your shop, that’s true – but only 3 types of traffic:

Type A traffic is crucial to your business success because it conveys people directly to your door. Think of Type B as a fleet of taxi drivers, each of whom recommends you to fares they think are likely to buy from you. They drop their fares off right at your doorstep, without ever coming in themselves (after a first, initial visit to check you out and make sure you’ll please their clients – who will give them big tips!)

Type B ends up hurrying directly into your shop and purchasing. They know what they want – and that you’re likely to have it.

Type C are window shoppers… They reach your shop, but spend all their time browsing, stepping inside only because they were lured by your “free samples” or window displays. They hover about, and come back again and again until one day the finally buy… or they look around, decide you don’t have anything they want; and leave.

Now we’ve got a clear handle on how it all works, let’s shift our focus to effective methods of handling and expanding all that complicated traffic. Without ever losing sight of our big goal. Namely, to explode your sales, and solidify and prosper your business!

Your Visitors

If you’ve been in business a while, how will you dramatically increase the number of visitors? And if you’re brand new and need to grow a list, how can you get them to visit you at all? In Section II, I’m planning to show you some truly little known SEO tips (at least, I’m judging they’re little-known, by what I haven’t see, in the countless dozens of other Traffic generation reports I’ve read). My SEO tips should help with organic traffic. We’ll deal with painlessly and quickly SEO-optimizing your static site HTML and your blogs. (Don’t worry, I’ve pared it down to just 5 easy-to-implement tips – with instructions.)

Ebook Sample Content Preview:

Chapter 2: The Best Service Out There Here I am going to use TalkShoe as an example.

Viral Marketing Strategies

Some strategies are obviously going to work better than others. The Hotmail campaign in which “free” services are utilized with no apparent cost to the end-user, are no-brainers. Approaches where some initial up-front costs are charged to credit cards or where “future” charges will be incurred are much less likely to generate active involvement.

• Go to www.TalkShoe.com and click on signup at the top left.

• Fill in the account signup form.

It is recommended you use the phone number you will be calling in from for your PIN (Personal Identification Number). Agree to the terms of service and click the “Create User” button. That’s it for sign up. On the next page you will see a large blue “Continue” button. Click continue button to proceed. You will be returned to the home page but you will be logged in.

• Check your email. You should receive an email.

If it doesn’t appear you received the email, check your junk/span folder. If it is there white list the TalkShoe email address it came from. File the email where you can find it if you need it. Now go back to your web browser which should be still opened to the home page. You will see your user name in the top right of the page where it will say, “Hello YourUserName”, indicating you are logged in. In that same area of the page click on help.

You can click on the link in item “A.” or go directly to the video tutorial page here: www.talkshoe.com/se/help/videoDemos.html

On this page should watch each of the video tutorials from left to right. Don’t miss the video tutorials down on the right as well.

You will see the following content on the page and I want to explain something about what is stated here:

Connect with Your Audience.

TalkShoe is a unique website for people to participate in live interactive podcasts -- called Community Calls™. You can host, join or listen along to a live or recorded Community Call. Hundreds of people can talk and chat live, thousands can listen in (audio streaming to computers), and an unlimited number of people can download or podcast the recorded talk show.

Participants can use the TalkShoe Live! Pro software, which has a number of unique features including: 1) integrated live talking, and text chat, 2) see-who’s-talking indication, 3) request-totalk, and 4) listen-only mode. Hosts have additional controls including start/stop recording, muting, censoring, and request–to-talk queue management.

Note the first sentence in the 2nd paragraph above makes reference to the “TalkShoe Live! Pro software”. It is no longer necessary to use this software if you are calling in using any type of telephony device such as regular landline, cell phone, cordless phone etc. You can use the new Web Client that starts automatically when you enter a call/chat episode. But you will have to have the JRE JAVA Run Time Engine installed on your computer.

However, if you are using a VoIP (Voice over Internet Protocol) phone you may have to use the “TalkShoe Live! Pro software”, to host your show. While VoIP works well for some people, that technology hasn’t quite come up to commercial standards yet as far as I’m concerned. I do NOT recommend you use VoIP or SIP systems to host your shows. As the technology continues to evolve and improve, I’m sure I’ll be changing my mind on this issue.

Below is a group of step by step directions for different features you have to set up and control your calls. I could have just put a link here to each of the individually, but if you have this open you can more easily go down through the list or directly to the directions you need by clicking on the Table Of Contents at the beginning of this guide. It will make it easier for you than going through FAQ’s.

If you want to skip down to the section on setting up your first test rehearsal call, you can CLICK HERE to skip past these instructions below. Don’t forget they are here for future reference: TalkShoe Step-By-Step Instructions

October 5, 2008 at 11:16 am | Author: Dave Nelsen | In Announcements, What's New | We’ve seen many former Skypecast users show up on TalkShoe recently. Let me be the first to welcome you! Below are simple step-by-step instructions for a variety of basic actions on TalkShoe. First, here are some of the advantages of TalkShoe:

1. TalkShoe is built on the best conferencing technology on the planet, same as used by NASA and 80 telcos worldwide for their best business teleconferencing customers. On TalkShoe, you can have 300 simultaneous callers while being in complete control just like a radio talk show host.

2. TalkShoe allows voice over IP (VoIP) callers from its own integrated ShoePhone application (download and install TalkShoe Live Pro) or any SIP-standard alternative including Gizmo, SJPhone, and X-Lite. Skype is not SIP-compliant but if desired you may use SkypeOut to call TalkShoe at 724-444-7444.

3. TalkShoe also allows callers from VoIP softphones, plus landlines and cell phones. That enables a whole world of participation.

4. All TalkShoe features are free. If you’re not using VoIP, please check with your phone company to see if they charge you (incrementally) to call 724-444-7444. Many people have flat-rate calling plans (Vonage, etc.) and free cell phone minutes.

5. TalkShoe calls can be recorded and distributed as podcasts (listed in iTunes), completely automatically. This can increase your audience by 20X on average.

6. People can listen and chat live without downloading or installing any software. These folks will show up as “guests” in your TalkShoe Live display.

Keep in mind that like a radio talk show, TalkShoe is built on the philosophy of dictatorial host control. You can enable or block any text chatter and mute or un-mute any caller; you may do so individually or all together (e.g., mute all).

Here are step-by-step instructions for a variety of tasks. Start at www.talkshoe.com, then: Sign-Up:

1. Click the white “Sign Up” button in the upper left header area.

2. Fill in the six mandatory fields, hovering over the “?” next to each field for more detailed instructions.

3. Complete by clicking the green “Create User” button. Click the Continue button when the system indicates “user created successfully”. Downloading the TalkShoe Live Pro client is optional at this point (see topic below).

Sign In:

1. Click the white “Sign In” link in the upper left.

2. Enter User Name and Password and click “Remember Me” if you are working from your own computer.

3. Complete by clicking the white “Sign In” button.

Recovering Your Username and/or Password:

1. On the Sign In page (as above), click the link that says “forgot username or password” and enter the email address you specified at sign up.

2. Complete by clicking the green “Send Password” button.

Creating and Scheduling Your First Call:

Keep in mind that TalkShoe uses the term “Episode” to describe an individual call, and “Call Series” to refer to all episodes that are for the same group or theme. Think about a TV “series” (Gilligan’s Island) and individual “episodes” (Gilligan finds another way to screw up their rescue). To create a call episode, you must first start from an existing or new call series as follows:

Creating a New Call Series:

1. Click the green “Create” button in the upper left header area. The first time through, you’ll see a short overview of the process on the first screen. Click “Get Started” to continue.

2. Enter a title for your Call Series or use the default title selected for you. This can easily be changed later.

3. Set the desired options or accept the defaults. Notice the orange link for “Advanced Options”. Again, these can easily be changed later.

4. If you’re ready to do a call immediately, click “Start Now”, otherwise select “Schedule” and fill in the episode options.

Regarding Start Time and Episode Duration, these are just to set audience expectations. You may actually start any time during the scheduled window or up to 15 minutes early; once started, you may run as long as desired up to 5-hours of recording or 24-hours of talking. You’re in total control.

Creating a New Episode:

1) When “Signed In” to TalkShoe (notice your user name in the upper right), you will see a white button labeled “myTalkShoe” in the upper left area. Whenever in doubt, click it. Notice the nine tab topics down the left side (lots of good stuff here). By default, you’ll see a list of “My Calls” (meaning “Call Series”).

2) Click the title of the desired call series.

3) Across the top, you’ll now see four tabs. Click the second one to “Schedule Episode”.

4) Complete the fields and click “Next”. Click “Complete” unless you want to “invite guests to your call” using TalkShoe’s email engine.

Accessing Any of Your Call Series (and accessing recording archives, scheduling episodes, etc.):

1. Click the white button labeled “myTalkShoe” in the upper left area.

2. Click the title of the desired Call Series. You’ll be able to access a wide variety of callspecific activities from this “Call Series page”.

Ebook Sample Content Preview:

Chapter 1: “Exponential Resource Management”

Exponential resource management isn’t just a fancy name. It’s a really underestimated, under used marketing method that works incredibly well. So much so, this section is one of the main reasons we’re only letting 500 copies of this go. I don’t want my competition to be able to manage their customers correctly if it means I’m going to get them instead. What we’re looking at here are your five primary resources. The lifeblood of any online business. That’s your affiliates, your list, your customers, long term customers and joint venture prospects. All of which we’ll refer to from this point onwards as your resources, or your promotion power.

Each one of the big five have the power to make you sales, and thus big profits. However, imagine being able to take those five and manage them in such a way that you never have to carry out the expensive act of paying for new customers, a bigger, list, more affiliates or JV contacts ever again, but still having countless thousands of them flowing into your lap. It sounds unthinkable, but with the right management of your resources, you’re going to be seeing their usefulness double, multiply by three, four, sometimes even five. What does this mean or your profits? Well, have you ever worked it out in your head how much you’d make if you doubled a penny every day for a month or two? The principal here is the same, but instead of money, you’re using your resources. The more you have, the faster they build each other. The true power of real exponential growth is at every marketers fingertips. They just have to know how to realize it’s there and understand how to use it to their advantage..

Chapter 2: Goals of This Section (And Method)

To demonstrate how to take your existing resources and cross them over in such a way that they begin to build themselves. The ultimate in marketing strategies allowing you to boost your promotion power exponentially, when others are having trouble even building a list that makes a single sale.

To display a diagram to demonstrate this method helping you commit this to memory and act on your knowledge.

To discuss each resource in depth and to define specific roles for each one, opening up the ability to cross your resources and to start the snowball effect rolling.

To avoid the pitfalls that other marketers are making as we speak with their crossing of resources, if they've even discovered such a method in the first place.

To inspire and to demonstrate ideas for the crossing of your resources, both enabling you to follow the examples we've laid out for you, and to come up with your own as your resources start to flood in when you launch your products.

Exponential Resource Management (One)

Welcome to the section entitled exponential resource management and treating your customers right. As well as a selection of literal ways to get the most out of your customers without giving them the earth for free, we'll also be taking a little bit of a lateral detour here. You see, when I say treating your customers right, I'm not just talking about how to keep your customers happy. Although this is important, what I'm going to show you is much more important, and much more beneficial to you, and it should alter the way you think about what you're doing and how you're doing it.

Resources. Your five main resources. Joint Ventures, Affiliates, Standard List, Standard Customers and Long Term Customers. That is exactly what this section is about. Not just being nice to people so they trust you more, we're going deeper than this to start with. We'll leave the easier stuff until afterwards.

The Working Concept (An Overview)

The whole idea of this section is based around kind of a cross promotion strategy, which is nothing new products wise, but when we look at it in terms of the five main resources you've been gathering it becomes a different matter entirely. What we're planning to do here is take the whopping promotion power of the big five, tie them together and double what they're doing for you without bringing in anyone new. We're simply referring each type of member to different sections.

Now, you may have seen this circle of five before when talking in terms of website promotion, using the site itself as a base to launch each resource onto the next stage in the ladder where possible, whilst at the same time bringing in new blood. This time around, we're taking that circle, and moving people around so that they can reside in multiple places, which in turn, can double, or even triple your promotion power simply because one person becomes two, three and up to five different resources on their own. Powerful stuff. For quick reference, here's that basic resource circle that we’re talking about. We’ll be adding to this in a moment.

Now, this is going to become a big part of the circle, because it's going to add to it internally, as we're moving people around here without bringing in new people, increasing the productivity of the people we already have, so please do take a careful look at it right now, or the rest of this section won’t make any sense. The main thing I want you to keep in mind is the above diagram, as that will form the basis of your whole web based marketing outlook. It will however be added to at the end of this manual, so that you have five large diagrams at the end of the course to base your marketing off of.

What we're going to do now is go through each resource, and look at the most effective ways to cross them over to another resource, whether it's worth doing, why you should or shouldn't do particular things with each section, and most importantly, which ones are going to make you the most cash.

Even if you don’t have all of these resources at your disposal yet, don’t worry. The aim here is to show you what’s going to go on when your promotions do go out and be prepared. Let me assure you, the speed that the five main resources come in may turn around and surprise you, It’s going to come in very handy, very soon.

What To Do With Your List?

So first up, let's start with your list. Think first about what your list is. It's your first contact, and it contains pretty much everyone that's passed through the system you've set up, from the freebie hunters, to the people that didn't know what they signed up for, those who had friends that signed them up for a joke, and of course those who are going to progress through the circle and make you a whole load of cash in several different ways. It's the most numerous of all the five resources, and is also in this instance of the lowest quality compared to the other four, however is essential if you want to fill the higher ranks.

An Important Tip

Keep in mind that it's not always possible or even in your best interests to subject a particular resource to this type of cross promotion. This is especially true for your more valuable moneymakers. The reason being is that they can be lost, just like any other resource, but when you take the regular customers who have spent many thousands of dollars on your products in small numbers, compared to a large list that have yet to spend, it's much more devastating to lose one or two percent of your big spenders than it is to lose one or two percent of your freebie seekers.

What To Do With Your List (Continued)

So, getting started here, what do we want to turn your list into? Well, everything really. Your lists are there for one thing, and one thing only, and that's to act as your own media outlet, and increase your other four resources. (something that many business miss). Turning your list into customers and long- term customers is quite straight forward. You'll be sending them announcements relating to your new products and services. It's as they should be used, and most often are.

Two more extremely profitable things that your list can do that people rarely ever seem to catch hold of (even more profitable than making direct sales) is build your affiliate base and on top of that build your joint venture base. First up the affiliate building. Remember we talked previously about promotion to build resources instead of make the profits? Well this works in exactly the same way. The reason we don't see it too often, aside from the people that have been told about it, or sussed it out already, is who in their right mind would promote, and in fact spend the two most important things (their money and their time) on promotion when they're not going to make any cash out of it directly.

The sooner that you, as an business-person, online or offline can see how important it is to look beyond immediate profits from ad campaigns, the sooner you will start to make some real money. I guess it's overlooked by so many simply because in today’s age of the internet, everyone wants something right now, they don't want to wait. The longer it takes to carry out, the more they overlook it as something that won't be an immediate fix for their situation.