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Email Marketing 20 Made Easy Upgrade Personal Use Video With Audio

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These simple and over the shoulder videos will enable you to increase your learning and make the most by using Email Marketing for your business.

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Video Marketing Personal Use Ebook

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Introduction

Why Video?

Video is the most rapidly increasing medium for engagement online. If you have any doubt as to why you should develop a video marketing strategy for your business, then consider the words of marketing genius Seth Godin:

“The web was built on words.

And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well.

Today's internet, though, is built on video. Much more difficult to create well, far more impactful when it works.”

As the internet has developed, it has progressed from the standpoint where businesses that played a dictator role into one where they have eased off the direct sales pitches and moved to a conversational role. The change in marketing strategy has come about as the web progressed from gaudy flash animations to more engaging copy, then inspiring photography and ultimately to video, which has not slowed in its takeover of online marketing.

Engagement is key for modern web marketing and is a key metric for success.

The rise of video isn't just a result of a natural progression from text to visual stimulation. It's the result of greater emotional connection in the content. While we will all read content and see images, the real human connection is not as evident as it is with video. Emotional triggers are what made direct sales letters and advertisements of the past so challenging to create.

The emotional impact is what helps forge connections and encourage videos to be shared – expanding the reach of a campaign – but it would be wrong to adopt such a simplistic viewpoint.

Video is informative, sure, but it’s also engaging, entertaining and meaningful. It provides evidence of trustworthiness and allows the viewer see products and services in action; answering their questions along the way.

Videos can be syndicated across a range of online platforms, reused and repurposed for use elsewhere; such as having stills pulled from the video that may be used in more traditional advertising – yet leveraging the audience’s recognition of where the still came from. Audio might be extracted and used in podcasts and online radio.

The variety of video marketing possibilities is so large, that not to engage in video marketing is to ignore one of the most exciting and potentially valuable marketing platforms available.

Neither does the size of your business matter. Video is as accessible and valuable to the solopreneur as it is to the corporate giants who take advantage of it.

One trend that shows no sign of slowing down is the rise of video sharing on social media. Facebook receives 4 billion video views per day at the time of writing, and YouTube is the world’s second largest search engine. Technology drives the expansion of video content, with the continued expansion of mobile devices helping maintain the trend. 75% of US smartphone users watch video on their phones, with the average time spent watching mobile ads coming in at a little over 16 minutes per month. Further stats that drive home the impact video has, include the facts that 62% of all Google searches include video and that video results in 157% organic traffic from search engines.

These figures do change over time. That’s the nature of the internet. But for the moment at least, the future is in video.

In short:

Video builds trust which makes it ideal for branding

Google (and other search engines) rank videos and posts with embedded video higher in search results – great for SEO benefits

Video has very broad appeal for mobile users

Video appeals to those who are time poor or don’t want to read

The emotional appeal of video encourages social sharing

Video ads have a high CTR (click through rate) compared to other types of display network advertising

The question isn’t what’s good about video, or why should you use video, but what you should create videos on and where to share them.

In this guide, we’ll look deeper into the video creation process and video syndication and promotion opportunities for your business.

Video Topic Selection

Aside from video channel selection and video format, one of the primary concerns of most video marketers is the topic selection. Getting it wrong isn't a disaster, but it's disheartening to follow up a bad choice with all the inherent work of production, editing, syndication, and promotion only to find zero interest among your target market.

Don't let this step overwhelm you. Any video that doesn't work out initially can always be repurposed and reused, so analysis paralysis should be avoided.

Here is a short process to run through to help choose the best topics.

1. Market Research

Understanding your ideal customer will help you learn the problem areas they have - which you can solve. Try to be as specific as possible in your definition of this customer.

For example, while reviewing your Google analytics you might discover that your visitors are 65% male, 20% female and 15% unknown. You will never get thoroughly accurate data because many people prefer to keep their personal information a secret when browsing.

If you sell running gear, you'll know that many of your visitors are men and you'll also be able to see what age groups they are in. Let's say 18-35. By enabling interest reports in your dashboard you might also find that this customer's other interests include food and technology.

Technologically advanced running gear is likely to be a huge hit with this target market, and it's relatively easy to come up with ideas for a video.

Your options could include:

1. The most advanced sports material and how it helps prevent friction thanks to its wicking ability.

2. The best night running equipment for visibility.

3. What makes up the interior of a running shoe and how that affects the shoe that best suits your

While these ideas are quite directly applicable to the tech-loving young man whose salary (also shown in your demographics data) allows him to indulge in them, let's not forget that the same person has an interest in food.

At first, as an online running store, you may find this information challenging to use. Consider the idea of "affinity marketing". This is marketing whereby you tailor your video ideas to a market that has an affinity for products in a different category.

Serious athletes always pay special attention to their diet, and whilst food may have nothing to do with what your store offers, it is a possible way to attract your market's attention.

Online Biz Mistakes Personal Use Ebook With Audio

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Don’t Make the Mistake of Not Updating Your Skills

Most people have the ability to offer some kind of service or product online. If someone is looking for what you do and it’s something they can’t do or don’t have the time for, they will pay you to do it. But you don’t want to put all your eggs in one basket. Demand for skills change, and that’s why it’s necessary to make sure you can offer multiple sets of skills. For this, you need to keep updating your skills.

Even when you outsource services to clients, you want to have knowledge of the basics on whatever you are offering. You never know if an out-sourcer fails to complete a task or does it incorrectly. You may not have the time to have them correct it due to deadline pressures. It’s during these times that knowing about what you are offering can help you to step in and finish the job. You want to avoid missing deadlines as much as possible. That is a difficult situation to reverse.

Of course, having dependable resources in the first place will limit this situation from arising. When considering outsourcers, have them do some jobs that are exclusively for you, in the beginning, to see how they per-form. Again, having a grasp on the basics of the task they perform will help you evaluate their skills. Once you are confident of their abilities, you can use those resources to perform work for your clients.

For the most part, the internet has made it quite easy for people to keep their skills up-to-date and learn new ones. There are plenty of websites dedicated to learning. Some have specific subjects while others are gen-eral purpose. You may need to pay for some courses, but you’ll be able to find plenty of them for free. YouTube is one place to look if you can get past the advertising and offers. Another free place that expands fre-quently is Khan Academy.

When you feel comfortable with your new skill sets, you can offer them as standalone services, or you can use them for add-ons. If you already have an existing client base, simply let them know that you can perform these extra services when they need them. Also, ask them if they know of anyone who may be looking for such services. You already have proven yourself to your clients so they should have no problem recommending colleagues. These types of referrals are your best sources for new jobs.

Even Online Businesses Need a Plan

As Benjamin Franklin is quoted as saying, “If you fail to plan, you are planning to fail.” One of the greatest reasons to start an online business is, it is easy to do. But that ease often comes with a price of not making a plan of how you will make it work. The dynamics of online businesses are easy. The execution is what throws a lot of people off. Trying to make it without a plan is at best, an uphill battle.

The plan doesn’t have to be an elaborate business plan. Keep it simple by specifying the type of people you are targeting (your ideal customer) and what kinds of products you are going to offer. Come up with a list of so-cial media platforms that would fit with what you are trying to sell.

Determine what kind of marketing channels you are going to implement. It may be content creation for your website, videos, instructional mate-rial, etc. Don’t rule out traditional offline methods like direct mail and flyers. These still work better than most people realize.

Whatever methods you choose, make sure you track your efforts. If you don’t know where your sales are coming from, you won’t be able to in-crease spending on those methods. And you will also be spending too much money on channels that are not as effective.

Another common problem when it comes to planning is not knowing what you need to do to become successful in your online business. When you first start out, you won’t have enough experience to determine the best path to execute. If this is the case, find a qualified program or mentor to get you on track. You can choose to use this just long enough to come up with a plan, or you can continue so that you learn the appropriate meth-ods and techniques to help you.

One of the biggest problems when seeking out help from others is whether or not they truly are qualified to give that help. Ask for some proof of what they have accomplished. If you get any feeling that they are not who they say they are, don’t be afraid to move on. It’s your money, and you don’t want them jeopardizing your chances of success due to a lack of experience.

If you come up with the right plan for your online business, you will in-crease your chances of making it work. It still will take a lot of effort, but the journey should be much quicker than trying to make it without a plan.

Getting Less Done By Trying to Do Every-thing Yourself Starting an online business is easy. Running an online business success-fully is a whole other ballgame. One of the biggest mistakes online busi-ness owners make is they try to do everything by themselves.

You believe you know what is needed to make money online, and you start to perform tasks to get there. But then, other things come up that get in the way. Bills arrive in the mail, so you pay them. Perhaps you get a phone call from someone who is interested in what your business has to offer. You spend an hour with this prospect. They decide to hire you. They ask for contracts and other documentation. Before you know it, your day is finished.

The next day, you are excited to get started on work for this new client and decide that you also need more clients. You do some prospecting online and send out some emails. You get a few nibbles from prospects asking for more information. You have to do some research to answer their questions. By the time you are done, your day is half over, and you haven’t done anything for the new client.

As you can see, running an online business often entails much more than you signed up for. You will continually find it difficult to manage actual work with prospecting. Something has to give. Either, you spend the ma-jority of your time with prospecting, or you spend it working for your cli-ents. You need to offload whatever you decide not to do, to someone else.

If you have enough work to justify hiring someone, then by all means, go ahead and do so. Of course, this means you may need to deal with payroll and offering benefits, etc. An alternative would be to outsource, so you don’t need to pay those benefits. Another great benefit to outsourcing is when you find someone that doesn’t work out as intended, you can choose someone else. The break is much cleaner than hiring an actual employee.

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Business Ethics Personal Use Ebook With Audio

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Business Ethics: A Double-Edged Sword?

If you have your employees take training on business ethics, will they think that there is something wrong with the company that they had to implement a business ethics program? Customers may think the same thing.

It’s similar to asking for a lawyer when being detained at a police station. The police want to know why you are “lawyering up.” You must be guilty of whatever it is they are questioning you about. What is it that you are hiding that you need legal representation? Some people, especially those with enough money, will seek legal council anytime they have to deal with law enforcement. This is what they pay their lawyers to handle.

As for your company, could they be hiding something that you are not aware of? If you know about a potential company requiring ethics train-ing, would this make you stay away?

A more likely scenario within the next 15-20 years is that most companies are going to require this type of training. Too many people are trigger happy when it comes to lawsuits, so companies are taking measures to re-duce the possibility of these suits from happening. If this likely scenario comes to fruition, customers and employees will become less cynical or suspicious.

It’s already happening with larger corporations. Since they employ a fair amount of people, these people are becoming conditioned to this training and won’t be so critical further down the line. In fact, any of these peo-ple who decide to move on from these corporations to start their own businesses will be more likely to set up their own programs when their or-ganization becomes large enough.

Employees are not fond of having to sit through the training. It’s a boring subject matter and usually, lasts for at least an hour. The good news is that most of the training is via computer so employees can work at their own pace to break up the monotony. They usually have a deadline when they have to complete it and unfortunately for them, they wait until the last day and have to take the whole training in one sitting. But, they manage to muddle through it.

Even though it is common sense, not too many people get excited with this type of training. However, it can open your eyes as to how to be more ethical in your business dealings as well as with your colleagues and managers.

Business Ethics in the Banking Industry

This topic may appear to be an oxymoron. There doesn’t seem to be any ethics in banking these days. Bankers used to have this pristine and al-most sacrosanct reputation. They were the guardians of money and the preservers of the goodwill of the people. This doesn’t seem to be the case anymore.

Then again, the industry always seems to be tangled in corruption in some form or another. A look through history shows bank failures, market crashes, etc. In each instance, you’ll find the government had a role in helping the banks shoot themselves in the proverbial foot.

Consider the most recent banking scandal of 2008. Banks got mixed up in complicated derivative products that became a game of hot potato. But before you go blaming the banks outright, keep in mind that the govern-ment required banks to take on more subprime, a.k.a., risky loans. Banks needed a way to offload these loans. So, they put pressure on the govern-ment to relax the Glass-Steagall Act. This was the act passed after the stock market crash of 1929 that prevented banks from investing. It was actually one of the few acts Congress got right.

But, it’s unfair to force banks to take on these risky loans without some way of hedging. Congress lifted the restrictions of the Glass-Steagall Act, and banks were once again allowed to invest. If the banks stuck with sim-ple hedges, they probably would have made it through unscathed. How-ever, they started getting greedy and came up with all kinds of crazy de-rivative schemes that no one understood. They just paid out high rates, until they couldn’t anymore. When the well dried up, people started to panic.

Yet, the government stepped in like they always do and pointed fingers at all the various players except themselves. They started introducing overly restrictive regulations which forces banks to hire teams of consultants just to make sense of the new rules.

It’s not clear how the regulations will affect the banks over the long term. The smaller banks don’t have the same monetary resources to ad-here to the regulations and gives larger banks a competitive advantage. Already, smaller banks are being consolidated and acquired by the bigger banks, which reduces competition. That’s never good for consumers. The government doesn’t seem to be overly concerned with this issue. Could it be that it is by design? It’s a long-standing feeling with consumers that the large banks and government are in this together.

Can Business Ethics Be Taught?

Companies are made up of people that run them and work in them. Peo-ple who remain ethical in their business will never have to worry about doing something wrong. However, there are people who don’t have the best intentions of companies at heart. These could even be people who have had training (both in school and at work). The question becomes, can business ethics be taught?

The answer probably depends on each individual. If someone is taught ethics but decides to act in unethical ways, they either don’t believe in ethical behavior, or they think about it in terms of degree. It may be bad to get involved with insider trading, but stealing some supplies may be fair game. Then again, the bad behavior usually starts with small acts and people work up when they don’t get caught early on.
There is also indirect ethics (or lack thereof) where people see others do-ing something that is not on the level. They look the other way. Training in ethics would have you report the behavior. Again, for some people, it becomes a matter of degree. People also don't want to be labeled as a snitch, so it's often easier to simply look the other way.

Modern laws are making it more difficult for these indirect people to keep quiet. If they find out that you knew about a certain behavior, you can be brought up on legal charges as an accomplice. Of course, small in-cidents are not going to warrant the attention of law enforcement. They don’t have the time or the resources to handle those. The company will simply bring disciplinary actions against the people involved. But, if the incidents are big enough, it could bring about legal actions. This is not only expensive but may cost you your job and most likely some jail time.

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30 Days To A Bigger Email List Personal Use Ebook

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The number one thing that nearly every successful online entrepreneur has going for them is that they have an email list. This is a list of subscribers that opted in to receive more information from you, to gain access to free training, or people that bought something from you.

At one point or another we have all made our way to an email list. From the largest online retailers to the solopreneurs running a business from their living room, email marketing is still the number one way to engage and follow up with your audience.

Social media has definitely changed the game a little bit, but email marketing is here to stay. What has changed is how people access their emails. So, don’t let anyone try to fool you into thinking that email marketing is dead.

In fact, some companies, even major ones, credit over 75% of their sales directly to email marketing!

If you have an email list and you create a product, have a coaching program, service, physical product, or webinar you want to tell people about; then you just send an email to your list for instant results! No more waiting for your paid ads to get approved or relying on affiliates to mail for you.

Paid advertising and affiliates are a tremendous way to get traffic, but having your own email list is even better! That is why over the next 30 days I want to teach you the same steps used by the experts to build an email list that pays you repeatedly!

With 30 days to a bigger list you are well on your way to winning big online, and building that asset you need to help keep your income consistent. There has been one constant in the marketing world, and that is email! You must have an email list if you want to make it!

Instead of breaking this into chapters like a normal book I will just make each day of the process its own section so you can easily follow along!

30 Days To A Bigger Email List

Some steps may feel as if they repeat themselves, and that is simply because you need to be consistent with your traffic generation efforts. Each section will have unique content and things to do for that day. Just note that sometimes you may be doing the same strategy.

Also, feel free to work faster on the steps. I am designing this so each step takes a few hours each day. Some may take less work, and others a little more. The idea is that you keep your eye on the prize and stay consistent.

For example, if you already have an email list going, but want to use this ebook to add more subscribers, than you could just skim Day’s 1 through 4, and jump right into the traffic section on Day 5. Please try to read each section though as I provide valuable insights that will help you along the way.

Further, keep in mind that this guide is intended for any type of online business. Whether you are a local brick and mortar business, an ecommerce shop, an info marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist this can help you get more customers and more business which at the end of the day is why we are all in business for ourselves!

Remember, that consistency counts! Don’t get discouraged if after 5 days you don’t see much progress on your list building. You need to see this process through to completion, and be diligent. Apart from having an email list the ones that succeed in this business succeed because they are consistent!

It will be fun to watch your email list grow.

Let’s get started!

This will be one of the longer sections of this ebook, but it is the most important one to follow along with, as it covers the one thing you must have going for you to get your list going!

The first thing you must have in place to start your list building efforts is a lead magnet. For those that already have a lead magnet, and are looking to build their lists you may pick up some methods in this section that will help you enhance your lead magnet to increase your conversions.

Otherwise you can skip ahead to “Day #5” which teaches the first traffic section. Just make sure you at least skim through Days 2, 3, and 4 to ensure you have a follow up sequence in place, and that you have your web form and autoresponder setup correctly.

If you are starting out with building a list, then you will want to make sure you have something to entice people to join your email list and give you their personal information like their email address!
Back in the early days of list building and marketing online you could simply say “Join My Newsletter”, and people would be happy to do it! Nowadays though people are not as open to just share their email, and even their best email address with you.

So, you must give them a good reason to opt-in to learn more from you.

Here are 6 examples of really-good lead magnets you can create to give away. Remember, the more exciting your offer sounds, the more people will gladly give up their email addresses to receive it.

1. Top Tips PDF Report

This can be a list of tips that will help people solve a problem that they are seeking a solution to. For example, if you are a tax accountant offering CPA services, then you could write a report called: “The Top 8 Tax Savings Every Small Business Owner Needs To Know About”.

If you were a small business looking for help with taxes, then you better believe that would capture your attention, and get you to give up your email address!

In this report, you can share the top 8 tax savings tips, and even do a paragraph or page at the beginning and end that sends people to your website for more information.

If you are an affiliate marketer with content sites selling people on mattresses, then you could do a report called: “How To Find The Perfect Mattress For You”. Then you create a short 3 to 5 page report explaining your tips for finding the perfect mattress.

To give you one more example let’s say you sell pet products on an ecommerce store you could create a report that says “6 Pet Products Every Dog Owner Can’t Live Without!”

That would be attractive on your site, and would generate those email subscribers that you can then follow up with later when you have sales on your store, and inside the report you can could of course recommend 6 products from your store with direct links!

Another example for this type of lead magnet is found here in this chapter! I could simply take the 6 lead magnets I am recommending right now, and do a free report called: “6 Highly Effective Lead Magnets”.
If you are stuck for ideas that your market wats look at Q&A sites like http://answers.yahoo.com or www.quora.com. You can also do a search for your niche keyword phrase like “pet products”, “small business taxes”, or “mattresses” into www.youtube.com or www.google.com and look at the ‘Suggested Search Phrases’ that come up!

Browse forums in your market, or even look at top selling books within your niche on Amazon. Just think creatively and start writing. It is conceivable to write your entire lead magnet in just a few hours from start to finish!

Subscribers Only Personal Use Software

ATTENTION: WordPress website owners looking to grow their email list....

Reward Your Loyal Readers With Exclusive Content, Plus Encourage New Visitors To Subscribe...

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Dear Fellow Blogger,

You've worked hard to build your mailing list, and you try to provide great value to your subscribers. And still, some days it seems like the unsubscribes outnumber the new subscribers.

It's a constant battle just to grow your subscriber numbers, and it seems as though no amount of vaule-added emails will help.

It's time to take a lesson from your favorite neighborhood stores and start rewarding loyal subscribers by offering exclusive deals just for them. It's a powerful strategy that can...

Increase your subscriber numbers as word gets out
Improve retention rates
Build a responsive list filled with raving fans

The problem is, up until now, rewarding subscribers most often involves emailing them coupons, special offers, and other exclusive content. And while there's nothing wrong with that approach, it does have its limitations. After all, even the most engaged list might boast only a 25% open rate. That means 75% of your loyal subscribers won't ever see your offer!

It's time to...

Reward Your Subscribers In Real Time, Right On Your Website

You've probably even seen expensive WordPress plugins that do just that. Here's how they work:

A subscriber visits your website or blog, and rather than seeing your usual opt-in form, they see a special coupon code or other offer, just for them. Those not on your list see the opt-in form as usual.

Elegant and simple, right?

Here's the problem with this setup.

Cost. Plugins with this type of functionality often come with a hefty monthly price tag.
Cookies. Because they use cookies to identify subscribers, these plugins don't work when a return visitor is using a different device or has cleared her browser cache.
Limited options. With most of these plugins, you have two choices. You can show either an opt-in form or an offer. No articles. No videos. No other content at all.

That's a lot of money and very few options with far too many opportunities for failure. But up until now, there simply has not been a better way.