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Podcasts For Promotion Power Templates

Podcasting allows you to promote content to your customer base in a way that is truly unique.

How?

Podcasts are considered “push” content. Because they are in audio format, they are available to your customers at whenever and wherever they want to consume it.

Unlike video, which requires a user to be visually engaged, or text, which requires reading, podcasts are portable and allow your audience to listen as they perform other tasks. This also makes the content “on demand.”

Your podcasts allow you to highlight your expertise, and illustrate why your products or services are the best. It can all be accomplished without doing any traditional marketing.

How?

Your customers face thousands of ads every day.

You can reach them without advertising by giving them quality content in the form of podcasts. Because podcasts are versatile, you can produce varied types of content for your audience, and you do it in your own words, using your own unique voice.

You are essentially having a conversation with your listeners. They can hear you interview experts, cover the latest industry news, or give them how-to lessons on improving their lives or businesses.

Reaching Niche Audiences

Finding niche audiences can be difficult with many types of traditional advertising platforms. Even if you manage to penetrate a niche market through Facebook or Google ads, you now need to deliver unique content to that audience.

Podcasting allows you to segment your content marketing. You can chop up each episode, pulling content that relates to different niche audiences. This gives you the ability to provide different segments of your customers with content that matches their specific needs.

Authority Positioning

Give your content your unique voice. Articles, white papers, and blogs are all great ways to position yourself as an expert in your field. They are essential to presenting your business as the “go-to” in your niche.
However, text is one-dimensional.

Imagine your customers being able to hear your voice, to be able to hear you inject your enthusiasm into your content.

Providing clients with consistent, useful information on a regular basis makes you an authority intheir eyes.

Remember, your customers are spending their hard-earned money. They want to know that they’re not going to lose. When they hear your voice, and the info you provide, it overcomes a lot of barriers to making the sale. Studies show that hearing someone’s voice forges deeper connection vs simply reading their words.

We all learn differently. Psychologists feel that there are 4 types of learners:

Visual
Auditory
Kinesthetic
Reading/Writing

Podcasts are the best way to reach auditory learners. Hearing your voice helps your marketing message stick. The inflection and enthusiasm in your voice translates to a longer lasting memory of what you’re saying.

Film producers and TV commercial creators understand the power of tying audio and visual stimulus. This is why most critical movie scenes, and almost all commercials, use carefully selected music. This is to form an association between the visual and the song. Using audio can help form a powerful tie-in between your content (marketing message) and your customers.

In addition, because you can spin the audio content into text (transcriptions of your podcast), video, and leave a comment section on your podcast page, you can engage three of the four learning types, making your message last even longer with your audience while positioning you as a knowledgeable expert in your field.

Brand Awareness and Loyalty

Because you’ll be using your podcast to share useful information in conversation form, your audience feels they are benefiting from your broadcasts – because they are!

Continually delivering useful info to your customer base builds both brand loyalty and brand awareness.

If you want word of mouth to help bring in new customers, podcasting is for you.

Why?

When you give your customers something free, they are apt to tell their friends. Remember, there are a lot of free info sites online, but most of them are thin on content. This frustrates customers.

You can stand out by sharing fantastic information. The more your customers love your podcasts, the more they’ll tell their friends about them. This helps spread the word freely, and, again, positions you as an expert.

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Content Branding and Monetization Templates

Every week you write, post, and share content. From blog posts to tweets, from reports and downloads to email messages, you’re communicating with your audience, leads, and customers. You’re sharing a message. If that message is consistent, then people start to develop trust and expectations. They learn who you are and what you are able to provide them. If your message is inconsistent, then your audience is left confused and unsure of who you are and where you stand. This confusion generally leads to them leaving your fold, or never entering it in the first place. If you want to attract customers and keep them, your message has to be consistent from message to message and across your content channels. In short, you have to have a brand and that brand has to be communicated clearly and effectively in every piece of content that you share.

A strong and consistent brand provides you with:

A clear message
Credibility
Clearly, delivers the message
A prospect that is emotionally connected to you, your products, or services.
A motivated buyer
Loyalty

Branding is…

The process of creating a unique name, message and image in a consumer’s mind. The goal is to differentiate yourself from others in the market and to attract and retain customers. There are actually many elements that go into a brand and many ways to communicate your brand.

Logo
Personality – the “voice” you use in your content and marketing pieces
Website colors, header, and layout
Mission
Tagline
Images used in content and marketing materials.

Your brand answers the questions:

What Makes You Unique? How are you different from your competition? Why will customers buy from you?
What Is Your Voice? Your voice is part of your company personality. It’s communicated in the language that you choose in your content and marketing message.
What Do You Promise? What is the single most important promise that you make to your customers?
What Do You Stand For? What are your values and what is your mission statement? What are your core beliefs and how does your brand communicate that to your audience?

So how do you create consistency with your brand? Project a consistent look. – Make sure that your logo is used in all your content and marketing. The colors, the style of your images, and even the look and feel of your marketing materials should all help your audience immediately identify you. Communicate a consistent voice in your communications. You have a voice and a personality. Make sure to express it in every marketing piece and communication you share. Embrace a consistent message across all your marketing and communications channels. Your tagline is part of your message. Your company message is also part of your brand definition. It’s what you stand for. For example, if your brand is about exceptional customer service then that message needs to be integrated into your content. Consistency is about making sure that your prospects and customers never doubt who you are. Each time they come across your organization they receive a branding experience that further solidifies you in their mind. It’s about creating expectations and then meeting them each time you contact your audience.

Defining your brand and creating a strategy to communicate it in every piece of content is a first step. Content is the core of your business. It’s what connects you to your customers and audience. Branding your content helps you build a stronger connection. Of course, branding is only the first step of leveraging content and growing your business. You can, and should, also monetize your content. What about Monetization?

In addition to branding your content to ensure that anyone who is reading it makes a clear connection to you and your company, your content also provides another opportunity – an opportunity to make money.
There are different ways that you can monetize your content and different goals. For example, you can:

Include a call to action in a blog post – visit LINK To buy now.
You can embed a YouTube video in a blog post and earn Google AdSense on the video
You can create a product comparison chart and embed affiliate links in the chart to earn commissions on sales.
You can invite readers to visit your blog where a pop over form invites them to sign up for your opt-in offer and email list.
Guest Blog – Write for other relevant industry blogs. Your byline is an opportunity to link to a web page or offer.
Content Upgrades – Bonus content and upgrades provide you with an opportunity to offer value and tap into the buying trigger “reciprocity.” Link to affiliate products, your opt-in page, or to your own products or services.
Publish Information Products– Whether you sell your digital products or you give them away for free, information products provide a monetization opportunity. Again, you can promote your own products or services, send readers to your opt in page, or promote the products or services of others for an affiliate commission.

You can drive traffic to a blog post that subtly pitches your products or services.

The list could go on for quite some time as there are many ways to monetize your content. It boils down to your goals:

Affiliate sales
Website/blog traffic
List building
Ad sales

The first step to monetizing your content is to create a strategy. That strategy should begin and end with amazing content because your content is what communicates your information, message, and brand and it’s what connects you to your prospect. Then and only then will any type of monetization work. Like any effective strategy, your monetization strategy should:

Have measurable goals
Cross multiple channels (social, email, blog, etc.)
Be implemented in steps.

For example, monetize blog posts first, then focus on monetizing social and so on. One of the first steps that you may want to take when branding and monetizing your content is to look at both old content that you’ve published and PLR. Both are easily rebranded with a few simple steps. Rebranding Word Documents Rebranding documents is straightforward. There are a few steps that you can take to change the look and feel: Change or Add a Logo: Many PLR reports, eBooks, and blogs come with a logo in the header. To change the logo, click on it the existing logo, hit delete, then head up to your document toolbar, choose “insert,” click on “picture” and add your logo. To add your logo to the header, still under “insert” in your toolbar, click on “Header, choose the “Blank” header. Then place your cursor where you want your image to go, click on picture and follow the steps to add your logo.

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Introduction

Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.

When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.

So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content! And for the most part, that was the written word.

This included articles, reports and newsletters that offer regular content to those who subscribe.

Now don’t get me wrong - this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves. If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies.

For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly.

So, what kind of content should you create that will yield the best

This special report will reveal a few different types of content that visitor’s will absolutely love, leaving you with return customers while providing them with a memorable on-site experience.

Let’s begin!

Creating A Content Pillar

Before we dive into the different content formats that you should be tapping into, let’s take a quick look at the importance of creating and understanding a content pillar, and how you can utilize this strategy to cover all your bases.

A content pillar is simply a structure that includes 3 key types of content: ? Content designed to educate – typically the cornerstone of every campaign. ? Content based on news, current events and data-driven material. This is where you tap into what is currently popular and use it to drive traffic to your website. ? Content designed to entertain and encourage social distribution and sharing. This is the kind of content that most often goes viral.

Content that is designed to educate will consist of your most informative, useful content. Depending on your market, this could include straightforward, utility content that your market will find educational and informative. It also works towards portraying you as an expert on the topic, and an authority figure in your market, which is critical. Content that is based on news, current events, or popular topics help drive in ongoing traffic, and while it can be time-sensitive material that can’t be used on a long-term basis, this type of content used to easily drive in massive traffic based on current hot topics that your audience are actively looking for.

And finally, content that is designed to encourage sharing via social media, email, or word-of-mouth, is always an important part of content marketing campaigns because this is the stuff that can go viral. This content should be interesting, fun and entertaining and is more often light-hearted and sometimes not particularly relevant to your product or service, but used to get more eyes on your videos and encourage click-through traffic.

Consider using all three content types when creating your campaigns to form a rock-solid content marketing strategy.

Video Killed The Radio Star

Do your content marketing campaigns include video content? If not, you are missing out on a huge segment of the market!

Video can be highly engaging, interesting, and can capture attention faster and easier than almost any other content marketing vehicle.

With video, you can provoke emotion, encourage response and connect with your prospect in a far more meaningful way than nearly any other type of content available to you. If you aren’t using video content in your marketing campaigns you are leaving a ton of potential prospects out of your reach, and these prospects are going to go to your competition – the guys with video content.

Think about it: Not everyone enjoys reading, and not everyone has the time to read lengthy articles. But everyone watches video.

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Introduction

With sites like Facebook and Kik opening their platforms to automated messaging for companies, chatbots have really exploded in popularity. Facebook went from zero chatbots in February 2016 to 18,000 by July of the same year. Kik had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chatbot.

You’ve probably seen chatbots in action. They are on all sorts of websites, from major retail chains to mobile phone service providers and many other types of sites and apps.

At first, you might think you’re talking to a real person. Usually, a popup appears with a picture of an agent, along with a name. The “agent” asks something like, “May I help you with anything?” Or, “Do you have any questions?”

Chatbots use artificial intelligence that is often quite advanced to answer many questions a user might have, and in the event that the bot is unable to help the user, it will usually as the user to call, email, or fill out a support form, or perhaps to check a F.A.Q. page.

Chatbots are quite advanced, and many of them can almost manage to fool users into thinking they are speaking to a real person. This is beneficial, because it allows companies to lower their overhead by using chatbots to replace customer service agents in many circumstances, and only when the chatbot is unsuccessful in helping the customer must a real agent step in.

Chatbots have a few drawbacks, but they also have many benefits. In this guide, you’re going to learn more about how chatbots can be used for marketing, and whether or not chatbots are a good fit for your business.

So let’s get started.

Benefits of Chatbots

Chatbots are very useful for a lot of different applications—from simple user contact, to answering questions, and even helping the sales process along.

One of the biggest benefits of using Chatbots is that you can have fewer actual employees, because chatbots can take care of a lot of issues that might take up time from paid employees. This frees up paid employees for more important tasks, and allows them to have more time to help customers with major issues.

This benefits customers, too, because they can get answers to questions and help with problems much faster than they might if they ended up contacting customer service through traditional means.

Bots can also provide you extremely valuable information about your customers if you log those conversations and analyze them, because you can see the types of questions they are asking. Never overlook those logs as a way to find out more about them.

Drawbacks of Chatbots

Of course, chatbots have a few drawbacks, too. No technology is perfect, and bots are no exception.

The biggest drawback is that artificial intelligence, no matter how advanced it may be, is not yet at the level that can replace actual humans. This inevitably leads to failure to help customers sometimes, which may end up frustrating the user enough that they leave your site. This is rare, but it can happen, so you must make sure your chatbot can direct customers to live help when needed.

Many bots are poorly programmed because they have been rushed to market to take advantage of the surge in chatbot use, so you must be on the lookout for this, as well. The cheapest solution isn’t always the best, so it’s vital that you test your chatbot thoroughly to make sure there are no problems with it that could end up frustrating your customers.

Are Chatbots Right For You?

Chatbots aren’t right for every business. If you find that you don’t have a lot of contact with customers normally, you may not need a chatbot. But, on the other hand, if you do have a lot of contact with customers, or if you find you have a lot of shopping cart abandonment or your customers tend to ask a lot of questions or need additional help, a chatbot just might be perfect for your needs.

Here are some situations where a chatbot might work for your business:

1. Your customer service agents are overwhelmed. If you find that your agents are overwhelmed by the volume of help requests you get daily, especially if the are simple requests that could easily be taken care of by a bot, it makes perfect sense for you to use one. 2. You have a high rate of shopping cart abandonment. If you find that a lot of people are abandoning their shopping carts or leaving your site without converting into email subscribers or buyers, a chatbot might help by asking the customer what went wrong when they try to leave your site, and then guide them through the process so they can complete the conversion. 3. Customers keep asking the same questions over and over. Let’s face it, customers rarely read F.A.Q. pages. Sometimes you may wonder, “Why even bother having a F.A.Q. page? It seems like nobody reads them!” And that’s true. But chatbots are a great way to get more people to find out the answers to simple questions without wasting your or your agents’ time. You can program common questions into your bot and let it answer those questions. 4. Your business is oriented toward service. If you’re in an industry that is notoriously service-centric, such as the travel industry, for example, chatbots can go a long way toward helping customers get assistance while alleviating some of the initial work that agents might otherwise have to deal with.

These are just a few examples, but hopefully you’re beginning to get an idea of whether or not a bot might be a good fit for your business.

Ways to Use Chatbots

There are many ways to use chatbots for business, and companies are thinking of new, innovative ways to use them all the time. Let’s take a look at a few ways chatbots can benefit your business.

Content Delivery

A lot of companies are using chatbot technology to deliver content in a new an interesting way. Websites such as CNN are sending interesting articles to visitors through messaging apps.

Since so many people are using messenger apps like Facebook and Kik on a regular basis, delivering content straight to the platforms they’re already using just makes sense.

This allows companies to reach readers even if those readers aren’t coming to their site daily.

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Introduction:

Welcome to the latest and very easy to apply “Email Marketing 2.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing on behalf of your business.

I’m very excited to have you here, and I know this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Email Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 5 sections. This is exactly what you are going to learn:

Section 1: Email Marketing Basics

In Chapters 1 through 3, we’ll talk about: What Email Marketing is all about and why you should definitely use it, Automating your Email Marketing Efforts and“Regular” vs “Self-Hosted” Email Marketing

Section 2: Setting things up

In Chapters 4 and 5, we’ll talk about: The Five Cornerstones of a Successful Email Marketing Campaign and Setting things up before creating your first Email Marketing Campaign

Section 3: Creating an EM Campaign – Step by Step

In Chapters 6 through 10, we’ll talk about: Researching a hot online topic, Creating an attractive Lead Magnet, Setting up a high converting squeeze page, Setting up a persuasive autoresponder series and Sending the right type of traffic to your squeeze page

Section 4: Advanced Email Marketing Strategies

In Chapters 11 through 16, we’ll talk about: Inbox delivery secrets exposed, Proven Tricks for growing your Subscribers List Quickly, Writing Results Oriented Newsletters and Autoresponders, Simple little tricks to Double your Email Open Rates, Skyrocketing your Click Through Rates like a Pro and How to dramatically increase your ROI

Section 5: Additional Tips to consider

In Chapters 17 through 20, we’ll talk about: Dos and Don’ts, Premium tools and Services to consider, Shocking Case Studies and Frequently Asked Questions Well, it’s time for you to start getting the most out of Email Marketing. I know you'll love this training.

Your Name

Section 1

Email Marketing Basics

Chapter 1: What Email Marketing Is All About and Why You Should Definitely Use It.

There is a large number of companies increasing the volume of their sales using this powerful weapon called Email Marketing, which used correctly can generate great benefits for your businesses.

This incredible tool offers great advantages, which will not only allow our customers to buy once, but will help them become loyal customers if we use it correctly.

What is Email Marketing?

It is a powerful commercial communication tool by email. It's fast, economic and used to attract users with specific interests to generate sales.

It consists of creating a list with names and e-mail addresses of people interested in a specific topic or product through a subscriber request form, which aims to provide valuable information to attract those people.

When people enter their data in the subscriber request form, it gives the company permission to send newsletters and promotions to their emails.

This permission is important, so that we can begin to build trust and a close personal relationship between potential clients and ourselves.

There are some important things to consider when starting to create an Email Marketing campaign:

Choose a good Email Marketing services provider.
It is important to use an autoresponder.
For each mail, create titles that arouse interest and a call to action.
Create valuable, original, relevant and interesting content.
Include a link that allows the subscriber to cancel the subscription.
Send emails with information of interest to the subscriber and not only saturate them with offers of our products and services.
Do not stop sending emails. It is not a good practice to send an email every day, but neither is it to let a lot of time pass between each email.

Why is email marketing so awesome?

Using Email Marketing as a strategy to attract customers will help your businesses increase sales and generate greater profits. Here are some of the advantages of this impressive tool.It's direct The user is willing to read the emails, because they have given us previous authorization to send them. We can create a professional relationship with each of our subscribers.