Facebook Ad Templates

According to recent stats, Facebook has 1.94 billion users. Although there aren’t official numbers released, it’s estimated that Facebook makes over 4 billion dollars each year from advertising. These two stats mean that Facebook is the ideal place to advertise your business.

How Facebook Ads Are Displayed

There are a few different sections of Facebook where your ads can be seen. The three most common ad locations are in the user’s news feed, within the user’s mobile app, and on the right side of the user’s screen (only relevant to desktop users). Here are some examples of ad placement:

Your ads may be featured on the mobile app or Messenger within Instant Articles, which is Facebook’s content platform. It could also be displayed during videos like Facebook Live or Video on Demand.

You can preview how various ads appear by checking out the Facebook Ads Guide. It breaks down each element of the ad so you can easily visualize what your ad would look like:

You can click on the options above the red arrow to preview what different advertisements would look like.

How to Target Your Facebook Ads

There are plenty of business owners that complain about not making money from their advertisements. They may tell you that Facebook ads are a waste of time and money. They might say that they never broke even on their costs.

But the majority of people criticizing didn’t know how to use the platform correctly and that’s why they never saw a return on their investment. The power of ads on Facebook lies in the ability to target users.

Demographics

Facebook lets you to target users by their demographics such as gender, age, education level, and politics.

You can choose to have your ads shown to people who meet certain behaviors. For example, you can target an ad toward men or women who have a marriage anniversary coming up in the next 90 days. That can be helpful for flower shops or jewelry brands looking to advertise.

You can target users by location. If you own a local food market, you might want to target customers who just moved to the area since they may not be aware of your store. The same is true of other service-based businesses like hair salons or spas.

Interests

Another way you can narrow down your audience is to check their interests. You can have Facebook ads displayed to users who are interested in fitness, business, or any other niche you choose. This increases the chances that the people who see your ad may actually click through to your website.

Uploading Your Customer List

You can target your Facebook ads to your customer list. Since these users have already made a purchase from you, they already know and like your brand. All you have to do is remind them about your products and that’s easy to do with Facebook.

Gathering Lookalike Audiences

Facebook can look at your current fans and followers to determine what they have in common. Then the Facebook ads manager begins to search for users who have similar interests and matches them for you. This means you spend less time defining your demographic and more time focusing on your business.

Retargeting Website Visitors

If you’re not familiar with the phrase ‘retargeting visitors’, it means showing the user an advertisement for a product that they researched or clicked on previously. For example, one potential customer visits your website and clicks on a beautiful blouse. She’s not quite ready to make the purchase yet. She just wanted to do some initial research.

With retargeting, you can make the same blouse appear in the potential customer’s social media account. Now, she’s had some time to think over the purchase. She clicks through your advertisement onto your website and buys the item. That’s how retargeting works.

Facebook allows you to retarget your visitors so you can encourage them to buy your product. This is a smart idea because most customers have to be exposed to a product or brand multiple times before they make a purchase.

Tips for Advertising Effectively on Facebook

Before you spend money on a Facebook advertisement, sit down and think about what your goal is for this ad. Do you want to raise brand awareness? Get users to subscribe to your newsletter? Buy your product?

If you’re not sure, look at your business. What are you currently focused on? Have you recently released a new product and are busy promoting it? Are you working on growing your mailing list of potential leads? When you know what you’re doing with your ad, then it’s more likely to succeed.

Focus on the location of your advertisement. Some brands think they’ll get more for their advertising bucks with if they treat their tiny right side advertisement the same as they would an ad in the news feed. This can result in headlines that are too long and pictures that are difficult to see. Since the ad isn’t properly formatted, it doesn’t perform very well.

Headlines are one of the most important elements on your Facebook ad. Yet many businesses and brands only include a headline as an afterthought. Without an engaging headline, users will just keep scrolling.

Sample Content Preview

Introduction

SEO is a complex topic that requires a lot of research and work. Not only do you have to work hard to get to the top of the SERPs, but you have to work hard to stay there, as well.

But how do you know if your efforts are really working? If you’re targeting dozens, even hundreds of keywords or more, how can you possibly keep up with whether or not your rankings are going up, staying the same, or even slipping?

Think about this:

Let’s say you’re trying to lose weight. You go on a diet and start exercising, but you have no measuring tape and no scale to track your results. You might see occasional signs that you’re actually losing weight, like your pants fitting a bit looser, but without real results staring you in the face, you’re likely to lose motivation. You might even give up entirely.

The same thing can happen in SEO. You might see occasional signs that your rankings are improving, such as jumps in traffic, but that could be due to anything from getting a post on social media to some sort of seasonal boost in search traffic. It doesn’t necessarily mean your rankings have changed.

You need tools to help you keep track of your rankings. These tools can track your rank over time, showing you whether you are gaining, losing, or retaining rank. Not only that, but these tools can track many different keywords at a time, which would be very difficult and time consuming to do manually.

So let’s take a look at some of the different tools you can use to track your SEO results.

Types of Rank Trackers

There are two main types of tools you can use to check your SEO rankings—desktop and online. Both types have their advantages and disadvantages, so let’s take a look at what makes each type tick.

Desktop Trackers

The main advantage of desktop trackers is that if you’re working with a huge number of keywords, they may be the best option because a lot of online trackers limit the number of keywords you can track, or charge more for larger numbers of keywords.

The problem is that if you’re using a desktop tracker from your own IP address, the searches engines may ban your IP address temporarily for doing too many searches in a short timeframe. This necessitates the use of proxies.

Another benefit of desktop trackers is that they often cost a flat, one-time fee, while most online services charge an ongoing monthly fee to pay for the cost of all those searches. That can really add up over time, so running a desktop tracker can be cost effective, however once you add in the cost of a proxy service, the cost may not be all that much less than just paying for an online service.

Online Tools

While online tools may end up becoming expensive if you have to track a lot of keywords, you won’t risk your own IP address getting banned, and you can track as many keywords as you need to (as long as you’re willing to pay the monthly fee.)

Now let’s take a look at some of the specific tools you can use to track your rankings.

Another benefit of online tools is that they will work on nearly every computer out there, and many will even work on a tablet because they work in a browser. No specific OS required.

Desktop Tools

We’ll look at desktop tools first, because those are generally more affordable and most have the advantage of allowing you to track an unlimited number of keywords.

Rank Tracker (PC, Mac, Linux)

>> https://www.link-assistant.com/rank-tracker/

Rank Tracker is a desktop program that is available for all major operating systems, including Windows, OS X, and Linux.

Rank Tracker will keep track of your rankings in over 400 search engines, even in foreign markets, and without any limitations whatsoever. There is no extra cost for more search engines or more keywords. It can even be set to do this on autopilot at whatever frequency you choose.

Not only will it check your ranks, it will also help you research keywords, build and manage links, research your backlinks and competition, audit your website content, and even manage your social media.

There’s a 7-day trial, but the software itself starts at $299 for the Professional version, which is fine for most website owners. It’s pricey, but it can save you money over the long run when you factor in many months of service from an online service that has a monthly fee.

EZ Rank Tracker (PC)

>> https://ezeeranktracker.com/

EZ Rank Tracker is for PC only, comes with a wide range of features, and is one of the most affordable solutions out there. You can track your rank in 188 Google domains and have an unlimited number of projects and keywords, as well as track social signals and website stats and more.

Pricing is $19.99 per month or $99.99 for lifetime.

Online Tools

Online tools will probably cost you more over the years, because all those monthly fees really do add up. However, their services can be absolutely invaluable, so if you can afford them, this is one area where you may want to splurge for your business.

I’m going to rank these according to price, from cheapest to most expensive. Those that cost more are generally richer in features, but if you’re just getting started, you may not be able to spend so much for month.

Keep in mind that the results you get with one system will likely NOT transfer if you move to another system, so if you start with a cheaper one you may lose a lot of tracking data.

With the paid list, I’m ordering these by their lowest price point. Some of the options with lower entry-level prices have higher upper level pricing, but I’m ordering them by the lowest possible price you can pay. These prices may change any time, but they are accurate as of the time of this writing.

Google Webmaster Tools

FREE

>> https://www.google.com/webmasters

The cheapest online rank tracking tool is, of course, Google Webmaster Tools. Their free Google Search Console will allow you to check basic information about your keyword rankings, but none it is done automatically, and it won’t give you very much information at all. But if you’re broke and have no other option, it’s better than nothing. You’ll just have to keep track of your rankings by checking manually and writing them down at regular intervals. Be sure to date each entry so you can tell how long it’s been since your ranking changed.