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Introduction:

Welcome to the latest and very easy to apply “Video Marketing 3.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Video for your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Video Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This video training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Video Marketing Basics

In Chapters 1 through 3, we’ll talk about:

? What is Video Marketing all about?
? Shocking Video Marketing Facts to Consider
? Types of Marketing Videos

Section 2: Video Marketing – Step by Step

In Chapters 4 through 8, we’ll talk about:

? Researching for a hot “business related” topic
? Creating you video
? Optimizing your video
? Publishing your video
? Advertising your video

Section 3: Advanced Video Marketing

In Chapters 9 through 16, we’ll talk about:

? Manual vs Automated Video Marketing
? Video Marketing Automation Tools
? Video-Affiliate Marketing
? Advanced Video Marketing Strategies for Social Media
? Green Screen Video Creation
? Paid Facebook Video Advertising – Step by Step
? Paid YouTube Video Advertising – Step by Step
? YouTube/Google Video SEO Ranking – Step by Step

Section 4: Additional Tips to consider

In Chapters 17 through 20, we’ll talk about:

? Do's and Don'ts
? Premium tools and Services to consider
? Shocking Case Studies
? Frequently Asked Questions

Well, it’s time for you to start getting the most out of Video Marketing. I know you'll love this training.

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Section 1

Video Marketing BasicsVideo Marketing Basics Video Marketing Basics Video Marketing Basics Video Marketing Basics Video Marketing Basics

Chapter 1: What is Video Marketing all about?

Hello there my friends! Glad to see that you are back for another round of awesome online marketing training, and we are also glad to tell you what our newest training is all about.

But first, let’s take a moment to discuss a few details of what will serve as the basis of your understanding about the context of what we are going to cover in our newest set of training sessions. So let’s start by saying that it all begins with you having some previous know-how about the way online marketing works.

That is because by having some previous background you will have a better grip of all the amazing strategies that we are going to discuss further down the road. And as you might already know, crushing it with online marketing is all about knowing the marketing format.

But the most popular formats have been used to the point of saturation. Display advertising, blogging, email marketing, you name it! So in order to give you a heads up in your next marketing campaign or product launch we have decided to teach you all about video marketing.

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Introduction

The key to thriving in business these days is to find fresh, new ways to connect with your target audience. Social media is a great way to do that, and Instagram is one of the more popular social media platforms out there right now.

Over the past few years, its audience has grown exponentially to the point that brands and businesses large and small can no longer afford to ignore it. Neither should you.

Your target audience is on Instagram. Your job is to get in front of them there. In this guide, we'll talk in detail how to go about doing just that. Follow along, and you'll be ready to broaden your reach and grow your business.

As a savvy marketer, you also know that it’s important to have multiple points of contact with your prospects. An Instagram presence and marketing strategy will help you do that. Your target audience will start to see you everywhere, on Facebook, Pinterest, your website, and email. Instagram will become another point of contact and help you find and develop that all-important relationship with your potential customers. From there you can entice them to join your list, buy something from you, or become a paying client. In short, Instagram is one more way to funnel people, who are already out on the web actively looking for what you have to offer, to your sites and into your business.

We’ll talk more about how Instagram is different than other social media platforms in the next chapter. For now, let’s just say that you get to show off your stuff in pretty pictures. After that, I’ll show you how to get started with Instagram, followed by a chapter on growing your audience there. Last but not least, we’ll wrap things up by looking at monetizing your Instagram account.

Ready to get started? Keep on reading …

What Is Instagram And How Does It Differ From Other Social Media Platforms

Let’s start our short report on using Instagram for business by taking a closer look at what it is and how it differs from other Social Media Platforms like Facebook, Twitter, and Pinterest to name a few. While it is certainly still social, there are a few things that make Instagram stand out from the crowd.

Some of these key features may seem like a disadvantage from a marketing perspective, but by leveraging them, we can turn that around and turn Instagram into a powerful marketing tool. In this chapter, I'll point them out to you, so you know what to expect as you start to dive into Instagram marketing. Further down in the report, we'll talk in more detail about what you can do to overcome these rather unique features and so-called "limitations" and turn them to your advantage. Let's dive in.

Instagram Is Very Visual

Let’s start with the obvious. Instagram is a very visual platform. It’s all about sharing photos and images. It’s about showing off where you’re at, what you’ve got, and what you’re doing.

Pictures can be a great storytelling medium. I'm sure you've heard the saying that a picture is worth a thousand words. If you're a writer or speaker, this can be a bit of a challenge. Being able to teach or tell a story with a picture is a new craft, but certainly something you can learn and leverage.

Since everyone learns and consumes information differently, it's good to have an Instagram presence, no matter what your business is. A portion of your target audience is visual learners, and they will gravitate to a visual platform like Instagram.

A great starting place to learn more is to open up a personal Instagram account, follow a few people and brands you like and pay attention to how they use images to tell a story. You can learn a lot by just observing what others are doing to grow their followers, encourage engagement, and market on Instagram.

Instagram Is Used Almost Exclusively On Mobile Devices

The next big difference with Instagram is that it is almost entirely used on mobile devices. From there we can narrow it down even more, and I think it's fair to say that most people use it on their smartphone.

While other social media platforms are often accessed across multiple devices from desktop and laptop computers to tablets and phones, Instagram is built to work on a smartphone with a built-in camera, and that's still how most people use it.

While this certainly makes it different, it isn’t necessarily a bad thing. You know from the beginning that you are reaching mobile users. That means you can make sure your images are mobile friendly and that the text and call to action you use takes this into account as well. You know that it's not easy to copy and paste, for example, so you use easy to remember and type short links in your descriptions for example, or refer back to the link in your profile.

When it comes to copywriting, and yes, every bit of content you create to gain more exposure and particularly calls to action are copywriting, it helps to know as much as possible about your audience. The fact that they use Instagram tells you that they like visual content and that they are on a mobile device. That's good info to have.

Last but not least, this means that you can get in front of them more often. The average person checks their mobile phone 76 times per day. That means you potentially have 76 chances to get in front of your target audience. Of course, not every single interaction includes Instagram, but it's a lot more than on any other type of device. I’m pretty sure you don’t boot up your computer or open your laptop that often. Being in the palm of their hand whenever and wherever they are with their smartphone can be a valuable asset and helps you get your brand and your message across anytime anywhere.

With Instagram It’s Quick And Easy To Interact

Another huge advantage with Instagram is the fact that it’s easy to interact and connect with content and brands. All your followers need to do to connect with you is to open their app, and like or comment on your images. The easier it is to interact, the more they will do it and start to forge a connection with you and the content you’re sharing on this platform. Instagram does an excellent job at making it as easy as possible.

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Introduction

There is a condition some entrepreneurs suffer from that is called shiny object syndrome. It is a disease of distraction where entrepreneurs are continually gravitating to "The Next Big Thing" because they are concerned they are going to miss out on the entrepreneurial opportunity of their dreams. People can spend their entire working lives suffering from shiny object syndrome, always flitting from one opportunity to the next, and never gaining the traction needed to deliver the career results they are looking for.

Whether you are an entrepreneur, 9 to 5 Monday through Friday office worker, freelancer, or you enjoy some other type of career; you have probably thought about changing occupations from time to time. A lot of questions go through your mind when you consider bailing on your current career path in the hopes for something better. In most cases, the dozens of questions you are asking yourself in this situation can be boiled down to this.

"Am I doing the right thing?"

Your parents say you are crazy if you leave your current job. Maybe you make good money, but feel that you deserve better compensation or your significant other begs you to change careers. Perhaps your benefits package now pales in comparison to that of your best friend, who just started a new job. Maybe you want to live in a different location, you need to escape your physical environment, there is no upward growth where you currently work, or you are just bored with what you're doing.

The question you have to ask yourself is, "Am I suffering from shiny object syndrome, or is this the opportunity I've been waiting for my entire life?"

That question is what this career change guide will help you answer. You will discover how to recognize if you are looking at a real sign you should change your occupation, or whether the consideration you are making will cost you big time in the long run. You will learn the 11 common career changing mistakes to avoid, as well as a simple 7 step plan to successfully start out on a new career path.

One of the keys to a successful career change (or staying right where you are if that is for the best) is understanding why you may want to try something new. As human beings, we don't always want what is best for ourselves. We may think our desires are going to lead to the best outcome, but that is not always the case. To keep from making a mistake regarding your current or possible future employment, let's look at some possible reasons you may be thinking about giving your career of choice the old heave-ho. Reasons You May Be Thinking about Switching Careers

Just because you are considering changing jobs does not mean that is the best move for you. Short-term solutions sometimes provide long-term problems. With something as serious as your employment at stake, it is often tough to know what decision to make. Do you sacrifice short-term misery for long-term success and happiness? On the other hand, would you prefer to be happy now, even if you know your career advancement and long-term earning potential will be stifled?

Answering those questions sometimes means looking at exactly why you are thinking about starting a new career. Here are some common reasons people give for considering new employment.

I Am Not Appreciated

Career change is not always about money or benefits. Sometimes people are doing just fine financially, but they feel they are just a cog in the wheels of a great business machine. Studies show that when employees are appreciated, frequently recognized for what they do, they will work for less money. This shows how important it is for some people to feel like they are making a difference at work, and that somebody has noticed.

If this is how you feel, talk to your boss and your coworkers. Have a sit-down with your human resources representative. If you otherwise enjoy what you are doing now, and the future looks bright, it would be a shame to leave that position unnecessarily.

Some bosses and managers just aren't the "thanks for your effort" types. Their management style is different. If you simply let your boss know you need to feel like you are appreciated at what you do, you may find that staying right where you are is the smartest move.

The Money Isn't Right for Me Right Now

This really should have been listed first. Commonly, the number one reason people give for wanting to change jobs or tackle a new career opportunity concerns money. They don't feel like they are making enough money right now.

This is a valid concern. While money isn't everything, it is required to put a roof over your head, food on your table, clothes on your back and to provide your family with financial security.

There is absolutely nothing wrong with considering changing careers if you are under-appreciated financially. Some people could care less about getting a thank you and a pat on the back for their efforts. They just want to receive fair compensation, and that is certainly their right. If this is your concern, take a look at the financial opportunity down the road with your current company.

It may be that you are just around the corner from a significant promotion. If you like your job otherwise, maybe there are some areas where you could cut back on your spending and realize more savings without getting a raise. If you don't feel you are being paid enough, talk to those who have control over this aspect of your employment. Be sure to consider every other aspect of your career, not just finances. This will give you more information about whether or not you should seek some new career path.

The Money Won't Be Right in the Future

Maybe you are making plenty of money for your current situation. However, you are concerned that your job, responsibility, and the industry you are in dictate very little financial growth in the future. This is a valid concern. If you are looking down the road 5, 10, and 20 years to see where your current career will take you, you are planning more than the average bear.

Just keep in mind that the future is never guaranteed.

There have been plenty of people who were promised large amounts of money in the future in the form of pay raises and stock options, that went into work the following day and found out their company was bankrupt. You are to be commended for thinking about your future because not everyone does. Just realize that a bird in the hand will always be worth two in the bush, and your current paycheck will always be more real than a future possibility.

Not Enough Free Time

You work for a reason. You have your own a very specific set of reasons for doing your current job. You get paid in return for what you do, and then you use that money for certain things that are important to you. One reason many people work their current jobs is for their family.

They work to bring home the bacon for their spouse and children, and their current employment allows them to do that very well. However, a lot of people fight for that balance between occupation and family. It's great if you are making tons of money and providing for your family's present, and future. That is great. A lot of people do not have that reality in their lives these days.

However, if you don't get to spend any time with your significant other, your children, or your friends, then what are you working for? After money concerns, one of the most common reasons given for considering changing an occupation is not enough time away from work.

No one is guaranteed another hour or another day. If you are simply working too much, and you don't spend enough time with the ones you love, maybe it's time for a change.

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Chapter 1: What is LinkedIn All About?

Hey there pals! We are glad to have you back again, and so we welcome you to our latest video training, where you will learn a new way to dominate the ever growing world of making the internet a fertile ground for doing solid business.

And one of the greatest things about making money online is that it is now a fully developed, fully diversified industry. An industry that, not too many years ago, was perceived to be nothing but a niche pastime for internet gurus as well as for the unemployed.

This was mostly due to the fact that making money on the internet was limited to a handful of niche activities that only people with a wide knowledge of where to look had access to, including display advertising and affiliate marketing schemes.

But the internet has changed A LOT since then, and we are now looking at an industry that not only offers people the opportunity to “make money online”, but to find real jobs that pay real salaries and to grow in a professional manner thanks to platforms such as LinkedIn.

Now, What is LinkedIn All About?

Social media platforms took the internet by storm more than a decade ago and they have been one of the biggest sources of online activity ever since. They were all about minimal user interaction and only used by very specific demographics.

But then Facebook entered the picture and it changed the way that things were made online forever, mainly because from then on every place on the internet has made the effort to offer some kind of social feature to their visitors.

It also gave birth to the phenomenon of social networks, and now there is a social network for basically anything. Do you want to get in touch with old friends from high school? You can use Facebook! Do you want to share quick bursts of information? Then use Twitter! Do you want to share your hobbies and awesome crafts? There’s Pinterest for that!

This focalized approach at designing social networks targeting a specific activity and a specific demographic is what made possible the conception of LinkedIn, famous for being a social network mainly used by job seekers and head hunters.

But describing LinkedIn as such barely does it justice. LinkedIn can be best described as a social network with features designed to benefit the business community as a whole. The main goal of this social network is to connect its members on a professional level.

Just like any other social networking site, LinkedIn allows people to join it for free and to create a social profile. Whereas other social networks are mostly designed as billboards for people’s interests, hobbies, everyday moments and thoughts, LinkedIn is designed to highlight career related information.

LinkedIn profiles emphasize information such as professional or labor skills, employment history and education. Also, unlike common social networking sites, social contacts are not called followers or friends, but “connections”, as to establish a professional tone to interactions made by people on the platform.

These connections allow members to connect with people with whom they have worked, gone to school with, or with people that they know on a professional level, whether online or offline.

The big advantage that LinkedIn offers to its regular users is that it allows them to be discovered by companies looking for employees thanks to the massive amount of data that LinkedIn users provide the platform with, including job titles, geographical locations, skillsets, industry information and much more.

On a purely practical level, this means that users looking for new career options as well as for ways to expand their professional reach can use LinkedIn as a great platform to boost their efforts because it is a powerful way to connect with employers as well as with other people that might help them to learn a lot more about their own career path.

And much like on Facebook, users can customize their LinkedIn accounts so they are served only the best career related info, including personalized job listings. Also, a LinkedIn profile is currently valued like a well-crafted resume, and lots of people have had success in using the platform to find their dream jobs!

LinkedIn can also be used as a great educational resource, as lots of famous business people have LinkedIn profiles that any user can follow to find helpful tips from the most seasoned of professionals from around the world.

So now you know that LinkedIn is a great platform to kick start a professional career and to find the perfect job without ever leaving your house, but what if you are already running your own company? How can LinkedIn help you grow your business? We are glad you asked, because we are going to give you the answer in our next chapter!