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Introduction:

Welcome to the latest and very easy to apply “Instagram Marketing 3.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Instagram for your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Instagram Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Instagram Marketing Basics

In Chapters 1 through 4, we’ll talk about:

What is Instagram all about?
What can Instagram do for your Business?
Shocking Instagram Marketing Facts to Consider
Instagram Walkthrough

Section 2: Marketing on Instagram – Step by Step

In Chapters 5 through 10, we’ll talk about:

Set up Instagram for business
Your Instagram business settings
Posting and Sharing
Instagram Stories
Instagram Advertising
Types of Instagram Ads

Section 3: Advanced Instagram Marketing Strategies

In Chapters 11 through 16, we’ll talk about:

Instagram Insights
Instagram Microblogging for maximum reach
Shooting great marketing videos on Instagram
Snapping great marketing pictures on Instagram
Advanced Instagram marketing tips from the experts
Using Instagram DIRECT for killer engagement

Section 4: Additional Tips to consider

In Chapters 17 through 20, we’ll talk about:

Do's and Don'ts
Premium tools and Services to consider
Shocking Case Studies
Frequently Asked Questions

Well, it’s time for you to start getting the most out of Instagram Marketing. I know you'll love this training.

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Section 1

Instagram Marketing Basics Instagram Marketing Basics Instagram Marketing Basics Instagram Marketing Basics Instagram Marketing Basics Instagram Marketing Basics

Chapter 1: What is Instagram all about?

What Is Instagram?

We hope you enjoy and get the most out of this training section.

Instagram is a photo sharing social network. In practical terms, it is a visual discovery platform focused on user generated content and with predominantly social media oriented features. Contrary to other social networks, though, Instagram has been designed from the ground up for mobile devices.

Its humble beginnings can be traced back to 2010, when it was launched as a free photo sharing app for iOS devices, followed by Android versions as well as a feature-limited desktop interface two years later.
Much like any other social network, Instagram allows its users to create a profile from where they can upload and share visual media such as photos and short-form videos to other users’ feeds. As you can see, the idea behind Instagram is simple, yet elegant; So much so that Facebook acquired it in 2012 for $1 Billion!

What Can You Find On Instagram?

Instagram is mostly famous because it allows its users to share awesome visual content, and because of that you will be able to find basically any type of content on the platform, which presents great potential for content discovery.

The first thing that you will find on Instagram are your friends, then you will discover that you will be able to find all of your favorite things on Instagram: Your favorite brands, your favorite musicians, your favorite actors, your favorite fictional characters, even your favorite food!

That is why Instagram is so popular among active social media users, and that is also the reason why it is so easily monetizable, because it is created towards fostering massive engagement. Brands of all sizes and industries have been able to use Instagram’s model to their advantage, and a new breed of marketers called “Influencers” have been able to make six figure livings thanks to Instagram!

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Introduction

No matter what kind of business you have, you need leads. Leads are prospects, people who are interested in what you offer to a certain degree. Even if you don't aggressively seek leads, you deal with them all the time. The owner of a brick-and-mortar business that does no advertising at all still has leads, these are the potential customers who walk into the doors of his business.

With the advent of social media, businesses large and small can now enjoy a truly global reach. Simply by engaging with the Twitter universe, and without spending anything more than some time, you can get the word out about your business. Done properly, this can turn the world's second-largest virtual social hangout into a lead-generating machine.

Consider the following Twitter statistics from 2017:

• More than 320 million users are active on Twitter each month.
• Over 500 million tweets are sent every day.
• A staggering 100 million Twitter users are active every day.
• 80% of Twitter users access the social media site from a mobile device.

There are 70 million users in the United States, and a full 79% of Twitter users are based outside the US.

Those statistics show you just how big of an impact Twitter can have on your business. Whether you market to the United States, the UK, Canada, Asia or globally, your business can truly turn Twitter into a global lead-generation tool.

You may think we are straying off-topic here, but do you mind if I ask you a simple question?

Do you like seafood?

If so, and you want to catch your own fish, you should know that the best time to catch fish is one hour before high tide, one hour after high tide, as well as one hour before and after low tide. That is something that is good to know if you like eating fresh fish because you have a better chance of catching fish when they are hungry and biting.

You can apply the same common sense to Twitter.

If you are looking for leads for your business, or want to grow your email list, or turn leads into customers, it is only logical to tweet when most of your prospects are on Twitter. This is going to vary a little bit depending on whether you do business with individual consumers or other businesses.

In this Twitter marketing guide, you'll discover not only when you should be tweeting, but what you should say, how you should say it, how often you should be posting updates, and how to build followers. You will also discover how to turn those followers into leads to funnel them through your sales cycle.

You will find out what apps and websites show you exactly what results you are getting from your efforts, and in short, discover how to turn Twitter into your personal lead generation machine that works for you 24 hours a day, 7 days a week, and 365 days a year.

Let's get started by giving you a down and dirty primer to creating a Twitter account. This will also include important pointers about how you should build your profile with lead generation in mind.

Creating a Twitter Account the Lead Generation Way

If you already have an account, you still want to read this section. In it, you discover not only the bare bones profile-building process but exactly how you should structure the different parts of your profile so you can capture leads effectively. If you don't currently have a Twitter account, head over to https://twitter.com/signup.

Enter your full name and phone number, and create a password. If you want to sign up using an email address instead, use the "Use Email Instead" link at the bottom of the sign-up page. Click "Sign up for Twitter."

Select a username. You can change your username at any time, as long as the new username is not in use. (We will give you some pointers about selecting the perfect username later in this guide.)
Go back and check your name, phone number, password and username to make sure you have what you want, and there are no mistakes. Click "Create My Account."

That's it. That is all that is involved in creating a new account. Obviously, you want your profile to look as good as possible to your perfect prospects. The following best practices are essential to make your profile attractive to Twitter users, and for getting your profile to generate leads for your business.

Smile and Say Cheese!

We are obviously referring to your profile picture. Your pic should be professional, and you should be smiling. Profile pics are viewed on mobile devices most of the time, so don't try to squeeze anything more into your picture than a head and shoulders shot. Make sure you are dressed professionally, and you look happy and confident and forget about using a recent picture of you at the beach unless you are selling surfboards.

It is very important to understand the size you should use for your profile pic. Re-size or upload an image that is 400 by 400 pixels. This will look good on mobile devices, laptops, tablets and desktop computers, and still does reasonably well if someone taps on your picture and expands it. Resist using filters and getting creative here - professional, smiling, head and shoulders shot is all you need to worry about.

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Introduction

Twenty five years ago, a concept like "virtual assistant" could have seemed impossible. But this is now a common idea. Today, online entrepreneurs and other small businesses can hire an assistant from anywhere in the world.

Because of the enormous amount of daunting tasks a small business owner has to do each day, a virtual assistant, or VA, could be vital to the success of your business. It's easy to see how this kind of helper could save you both time and money, though many business owners procrastinate hiring a VA because they don't know where to start.

Business owners often feel they shouldn’t need any help-that they should be able to do it all on their own.

What are the Benefits of Using a Virtual Assistant?

Using a VA means you can concentrate on the business rather than the paperwork that goes with it. You get more time to do what you do best, without having to supervise, train or worry about staff.

1. Save Time

Time is something that we all run short of. You can save time while improving your business by delegating tasks that are time-consuming, boring or that you aren’t good at to virtual assistants. This will help you utilize your time for completing revenue-generating tasks.

2. Save Money

It is better to hire remote assistants who are experienced in providing services to small businesses than hiring in-house workers because you only have to pay VA’s on for the hours worked. You’ll also be able to cut costs by not having to provide computers, office space, insurance, etc.

3. Retain Qualified, Experienced Experts

VAs are professional experts who have plenty of experience in a variety of fields. They act as your better half in taking care of your business. When you are sick, busy or on vacation, your business doesn’t have to shut down because you’re VA is there to take care of everything.

4. Complete Any Task

Whatever the tasks you want to delegate, there’s a VA for it, be it label printing, customer service, web design, article writing, SEO optimization. Another important factor is that you can hire a VA part-time or full-time, depending on your needs.

5. Accessible Anytime

Since these professionals are accessible throughout the world, they may work while you sleep! When you assign a VA in a different time zone work at the end of your day, they will be ready to start it immediately. So when you wake up, the work is already completed!

Virtual Assistants can take on your trivial tasks, and help you to concentrate more on your business development so you can increase your profit and reputation.

In this ebook, we will be exploring everything you need to know about virtual assistants so that you can start outsourcing effectively right away.

What is a VA?

AVAis an experienced, skilled person who remotely provides administrative, accounting, marketing, technical, creative and/or personal support to any entrepreneur, business or start-up. They work remotely, usually from their home offices. Virtual assistants have a variety of skills that you might not have acquired, which makes them more efficient at completing tasks. Instead of spending time to learn how to use a new program or complete a task you aren’t good at, you could hire a VA to do it instead. This saves valuable time you can use to focus on generating income.

While freelancers and personal assistants (PAs) have been in demand for some time, small businesses and online entrepreneurs are now becoming aware of the amazing benefits of hiring virtual assistants as well. VA’s provide exceptional value through the flexibility and cost-effectiveness of their services.

What a VA Can Do for You and Your Business

Nowadays, the dynamic business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and small business owners. To be relevant, successful and competitive in running any business, it’s all about productivity and efficiency, so you can fully utilize your talents and professional skills. In other words, it is all about focusing on your strengths and making a large contribution to growing your business, while outsourcing and training the right people to take care of the rest.

When you are an entrepreneur, a start-up or a small business, it is only natural that over time you won’t be able to keep up with all the tasks that need to be performed to grow your business.

The constant lack of time to finish necessary tasks or the lack of resources to hire additional full-time employees can result in a decreased level of productivity and efficiency in your business. This can make it hard for you to stay competitive in the existing market. And when you think about it, there are many important tasks that don’t actually help you make progress in achieving professional goals.

The easiest way to deal with this challenge, while growing your company, is to outsource to virtual assistances who can help you with your accounting, bookkeeping, marketing, customer service and anything else that you have on the list.