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Introduction

Push notifications is a topic that is unfamiliar to a lot of marketers. Many people don’t even know what they are, much less how they can be used profitably.

But push notifications are an amazing way to reach your potential readers or customers, because it makes those people a captive audience. You can send messages straight to their devices.

Push notifications work a bit like email marketing. Users must opt in to receive notifications, but when they do they receive your messages straight to their phone, tablet, or even their desktop computer.

In this guide, you’re going to learn a bit more about what push notifications actually are, as well as how to use them to increase traffic, conversions, and sales.

Let’s get started.

What Are Push Notifications?

Push notifications, in case you don’t have a device that uses them, are notifications that pop up on your computer or mobile device. They can come from an app, or also from a website. Companies like CNN use push notifications to get their visitors to come back and read new content, and app developers use them to keep people using their app and to notify people of important developments like sales and new features.

Users must opt in to receive push notifications, so they can’t be used for spam, but that’s a good thing. People who opt in have done so because they want to hear from you.

In this guide, we are specifically going to focus on website push notifications rather than app notifications, because pretty much anyone who has an app understands what they are and how to use them. But website owners often don’t even realize they can use them, much less how to do it!

Why Use Push Notifications?

There are many reasons to use push notifications, but one of the biggest reasons is that (according to Mobile Marketing Magazine) push notifications have been found to have an opt-in rate of about 40%, which is about ten times the average rate of opt-ins to email lists!

They also work even when your visitors leave your website, so they are more effective than things like popups and other on-site tactics.

Let’s take a few of the most popular ways to use push notifications for your business.

Get Return Traffic

The most obvious reason to use push notifications is simply to bring users back to your website or blog. Once a user visits your website, you can send them a notification asking them for permission to send them push notifications. If they choose to allow you to, you’ll be able to send them individual notifications, or even use RSS to push notification to send regular updates every time you post on your blog.
This works much better than standard RSS these days, because RSS isn’t as popular as it once was, and most people no longer use RSS feed readers.

It’s also more effective than email, because it doesn’t require a user to check their email to receive the notification. This means they can receive notifications almost instantly, as long as they are near their device!

Send Time-Sensitive Information

Another benefit of that near-instantaneous nature is that you can use push notifications for time-sensitive promotions. Let’s say you have a sale running that lasts only a short time, or you have a popular product that is almost out of stock. You can use push notifications to let people know information like this before it’s too late, whereas other methods such as email might not reach them in time

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Chapter 1: What is List Building all about?

What is list building?

Ok, so what is list building? To understand what is list building, you first need to know what is a list in the first place. A list, or a mailing list, is a database where you store the email addresses of people that you can get in touch with in order to send them marketing material and business info in general.

And in order to have a solid mailing list with qualified subscribers you need to build your list through email marketing. In fact, list building can be considered to be one of the stages of email marketing.

To summarize, list building is the stage of your email marketing efforts in which you are going to continually add people to your mailing lists, and to add people to your mailing lists you will need their permission.

That is when you apply email marketing strategies to get people’s permission to be added to your mailing lists. To summarize, list building is all about using email marketing strategies to add more people to your growing list of email leads.

How can you start building your lists?

The only way to start building and growing your mailing lists is by applying proven email marketing strategies the right way. There are many email marketing strategies that work as well today as they did when they were first applied back in the days of dial up internet.

In this training you are going to learn the best ways to apply only the best ones, such as using free stuff as magnets to get email subscribers and email marketing automation, as well as other little known implementations that have been kept secret from you by the so called “gurus”, up until today that is!

Who is using list building as a marketing strategy?

Basically anyone with an online marketing plan should be list building, yet most marketers and businesses are content with having a single opt-in on their websites for those that might be interested in giving out their email addresses, leaving a lot on the table.

The truth is that there are ways to even get the emails of people that are not initially interested in joining your mailing lists, and we are going to teach you how to do it in this training so you too can feel the power of email marketing.

So keep reading, because in the following chapters we are going to go into deeper detail on what makes list building an amazing strategy that you need to implement on your overall business plan right now!

Chapter 2: What can an Email list do for your Business?

So now that you know what an email list is and what you can do to start building and growing your own today, it’s about time that we talk about what you will get from putting in the effort towards building your list.

And what you will get from working towards building a solid email list full of qualified contacts are benefits that will take you several steps further into solidifying your business as an online venture with ample growth potential and an ever growing, loyal customer base.

And really, the biggest thing that an email list will do for your business is, as we just said and without a doubt, will help you to grow your customer base. This is because of the implicit behavior of people that visit a business’ website in the first place, which can be summarized in two stages:

Get information about your company, your offers, your products, your services, and your prices
Making a purchase after getting the desired information

The thing is that, unless a visitor is already in purchasing mode, you won’t be able to convert him or her in the very first interaction. You have to be pretty convincing about your offers in order to capture the attention of visitors during their first visit to your site.

And once you have established that first impression, most visitors will simply leave your site and go about their daily lives, even if they liked your site and your offers. Sure, some among those that leave will be back and convert later if they need to obtain what you are offering them, but most of them won’t.

That is why most marketers love tracking and retargeting lost visitors through paid adverts, but that is a very expensive strategy for most. That’s where list building comes in, as it is a cost-effective marketing strategy that is easy to implement.

List building is as easy as inviting website visitors to join your mailing list, and we are going to discuss the best means to do so later on, but for now let’s just say that it will be easier for you to drive sales once you have qualified buyers in your email list.

This is mostly because you will be able to email them the best offers available to them according to their buyer profile, as well as sending them exclusive offers that they can share with others by referring new people to your email list. Other benefits of having an email list for your business include:

It will help you to better communicate with your customers and to have a better channel to solve their inquiries
It will help you to update your customers and your leads about your most recent business activities without them having to go to your website
It will allow you to better segment your customer base
It will allow you to gather more quality data about your customers

Tune in to the following chapter if you want to learn some shocking list building facts that will inspire you to chase your marketing objectives by building your email list today!

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Introduction to Retargeting

Since 2015, retargeting, sometimes referred to as remarketing, has become a very powerful advertising tool. In its most basic definition, retargeting is a type of marketing where you deliver advertisements to people after they have visited and then left your blog or website. Since reams of marketing data show that only 1 or 2 out of every 100 web surfers buy something from you the first time they visit your web property, you need to find a way to reach out to those remaining prospects.

After all, they have already decided to check out what you have to offer. It would be a shame to have these interested individuals leave your site, never to be seen again. Through the use of strings of code called pixels and cookies, you can extend the conversation with someone that visits your website and leaves without buying or completing some other desired action.

Don't worry, if you just frowned at the word "code," you don't need to know how to write HTML or any other computer language. There are retargeting platforms and companies that do all of the hard work for you, and finding freelancers to add this simple code to your web pages is also a painless process.

At this point you may be thinking, is this really something I need to do? If a person found my site through a web search or an advertisement, possibly through a referral from a friend, do I really want to spend money marketing to that person if they leave without buying anything? To answer those valid questions, let's take a look at the following retargeting statistics from 2017.

• A ComScore study showed a 1,046% boost in brand search after a retargeting campaign. This means that retargeting led to 10 times the normal number of searches for a particular brand.

• Emarketer tells us that 30% of web surfers said they either liked or extremely liked retargeting ads. Only 11% did not like those types of ads, while a full 59% didn't care either way. This means retargeting led to a +19% positive engagement factor in the case cited.

• A full 60% of online buyers in the United States have noticed advertisements for products and services they searched for on other sites.

• AdReady has seen increases in responses to advertisements as high as 400% thanks to retargeting.

• On average, across multiple markets and niches, the typical clickthrough rate you can expect from a standard display ad is just 0.07%. Retargeting ads deliver a 0.7% CTR, 10 times better performance.

• Approximately 72% of Internet browsers abandon their shopping carts without making a purchase. Without retargeting you have no way of reaching those individuals. You just have to cross your fingers and hope they return to make a purchase.

In this special retargeting guide, you will discover exactly what retargeting is and what it isn't. You will learn several common retargeting methods that have proven profitable across multiple markets and niches. You will be introduced to the 3-step customer journey that has to take place before a sale is made.

You will get to know how to incorporate smart email strategies with your retargeting efforts and how to choose the correct retargeting platform to fit your business. Finally, you'll see exactly how to set up your retargeting campaign, and why segmentation is so important for keeping your prospect happy and maximizing your conversions and sales.

Let's get started with an in-depth exploration of exactly what site retargeting is.

What is Site Retargeting?

When you hear people talk about retargeting, most of the time they are speaking of site retargeting. Remarketing is not the same thing as retargeting, but the phrases are used interchangeably in many cases. The major focus of this report is site retargeting, which makes up the vast majority of all retargeting marketing campaigns.

Site retargeting keeps your brand and message in front of people who leave your site or blog without taking a desired action.

Most people think about generating sales when they talk about online businesses. This is probably going to be an eventual goal in your business. You have to make sales to generate profits, and you need profits to make sure you can continue to do business. This only makes sense. However, site retargeting is not just about selling products and services. It is about getting people to fill out forms, take surveys, join contests and subscribe to your email newsletter.

In the very first paragraph of this report, you discovered that 98 or 99 out of every 100 people that visit your site will leave without doing anything. Those are industry standards across all types of businesses and demographics. Even if you do an incredibly good job and get 3 to 5 people out of every 100 to take some type of action the first time they visit your site, 95 to 97 targeted prospects are leaving without doing anything.

Retargeting attempts to convert those 95 or 97 or 99 tire kickers into buyers. If your goal is to have someone join your email list, site retargeting can help. No matter what action you want visitors to your site to do, site retargeting dramatically improves the odds that you get the desired result. Site Retargeting Tracking

How do you know what your website visitors do after they leave your Internet property? You can keep track of the activities of your site visitors with tracking code. With site retargeting, cookies are embedded into the Internet browser of a web surfer that visits your site or blog. Whatever that person did on your site, whatever pages they looked at and what actions they took, are recorded.

Depending on certain filters and formulas you set, they are then shown advertisements when they visit other websites. This is a great way to make sure that a person returns to your site to buy a product, even if they are thinking about purchasing a product on another website, blog or web property. You can see how powerful this is to get people back to your site. When you use site retargeting, and your competition doesn’t, you enjoy the advantage of keeping your audience engaged, and it is easier to turn prospects into customers.

Understanding Social Media Retargeting

Facebook is the king of social media online. That statement probably does not come as a surprise to you. Unless you have been living under a rock since 2004, the year Facebook was born, you are well aware that FB is the most powerful and influential Internet business not named Google. With over 2 billion active monthly users, Mark Zuckerberg's online social hangout offers a lot of opportunity for Internet marketers.

YouTube counts more than 1 billion active monthly users, and Instagram has 700 million active participants every month. Those are numbers should make you sit up and take notice for an obvious reason. If you find out where a large number of people are hanging out online, and you can deliver a smart retargeting campaign to those people, you can have a positive impact on your business. Basically put, it's easier to make a sale or get someone to join your email list when you address a large prospect pool, rather than a small one.