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Introduction to Running Successful Webinars

If you have ever attended a live seminar, you pretty much know what a webinar is. Thanks to the worldwide reach of the Internet and the prevalence of computers, smartphones, and tablets, most of the world is online. Webinars take advantage of this fact, allowing you access to a global audience by conducting a seminar-like event online rather than in a physical, real-world environment.

Traditional seminars are limited in scope and get be very expensive. You have to rent a room or presentation facility, and you are limited as to how many prospects you can address. If you want to host multiple seminars, it requires the presence of you and any trainers or presenters involved at every one of those seminars. This means travel and lodging costs if you want to step out of your local environment. Those expensive and time-consuming restraints don't exist in the virtual world of webinars.

You can record, present and profit from webinars for very little money. If your budget is extremely tight, you can host live and recorded webinars which cost you nothing more than your time and expertise. With free and paid screen capture software, webinar services and live streaming video integrated into popular social media sites like Facebook, Instagram and Twitter, anyone can boost their brand, increase sales and profits, and build their reputation as an expert in their field with webinars. If you are wondering whether webinars have a place in your business, consider the following webinar benefits.

- You build a list of interested prospects.

- It is possible to create a passive income stream.

- You are looked upon as a leader and authority figure in your field.

- Your prospects are highly engaged, you have direct contact with your target audience.

- Webinars make effective use of your time, allowing a single presentation to reach hundreds, thousands or even millions of prospects.

- Webinars are extremely inexpensive ways to market your business.

- You can host a webinar anytime and anywhere, from your smartphone, tablet or computer.

- You can sell your webinar as an information product.

- No matter the size of your business, you can instantly develop a global reach.

Aside from those substantial benefits, webinars help you become more real to your audience. They can hear your voice, and if you choose to show your smiling face, their perception of you as a real person rather than just a website or business is enhanced even further. People buy from people, and webinars show you as a person to your audience.

Webinars give you the ability to connect with your audience in ways that text-based marketing can't.

What you will learn in this report on running a successful webinar is the many different types of webinars you can host and present. Webinars can be live or recorded, one-time or recurring, and you can use webinar services, live video streaming applications or screen capture software to get your message across. You will discover why an intimate understanding of your audience is essential to success, the specific tools you need to host webinars, as well as how to use a landing page to build your audience.

You will learn no webinar can be successful without effective follow-up and email integration, and you should always host a Q & A session after delivering your content. There are tips you need to know for delivering your sales pitch, as well as effective follow-up procedures that engage your audience and lead to sales long after the webinar is over. This special report reveals all that information and more, and since webinar implementation can be simple and fast, your business can benefit from this engaging marketing tool in no time.

Let's begin your webinar education with perhaps the most important lesson ... the importance of intimately understanding your audience. (NOTE: Webinars can be used for customer service and retention, to train sales staff, to introduce a new product or service to employees, and for other non-sales activities. The how-to aspect of this report will help in all those situations, but the main focus of the overall report is on using a webinar as a sales tool.)

Knowing Your Audience Is Essential

The success of any marketing campaign depends first and foremost on understanding your audience. Attempting to sell veggie-burgers to diehard meat eaters is not going to work, no matter how good your offer, presentation, and your product are. That is an extreme example which points out the first step to success for running webinars - choosing who will see your presentation, and understanding what they want from your products or services.

If you are selling a weight-loss product, the relentless driving force in the minds of your prospects is not "to lose weight." Yes, your perfect prospects do you want to weigh less than they currently do. However, that is not their core desire. People want to lose weight so they can feel good about themselves, receive compliments from others, finally look good in a bathing suit again, or to improve their health.

Someone may want to lose weight because he or she is tired of being called mean-spirited, hurtful, demeaning names. Women and men may desire to drop 30 or 40 pounds so they can attract a specific type of mate. Whatever the reason or reasons, you will not sell even the greatest weight-loss product in the world if you do not understand the real reasons your prospects are considering your offerings.

You must understand the core beliefs driving the behaviors of your audience.

Never stop asking yourself why someone would choose your product over another. Think about the biggest problems and most nagging questions that trouble the people in your market. Focus on a very narrow, welldefined group of people and not only will your webinar registrations improve when you market to that audience, but you will see your clickthrough rate (CTR), webinar attendance and sales increase as well. When you cater and present your weight-loss solution to "over-50 divorced men trying to lose 25 pounds to get back in the dating game" rather than "all overweight men and women," your webinar experience improves dramatically.

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Introduction

It is no longer news that the adoption of digital currencies as a means of making payment is rapidly gaining momentum around the world. Bitcoin, which is the first example of the growing category of money known as the cryptocurrency, is the most popular and widely accepted of them all. Bitcoin is a peer-to-peer electronic cash system that was invented by a software developer called Satoshi Nakamoto, and it is currently taking the lead amongst other digital currencies. It is an electronic payment system based on mathematical proof that is created and held electronically. Bitcoin is also a decentralized form of cryptocurrency that is independent of any central authority – meaning, there is no single institution controlling the Bitcoin network.

This eBook is going to help you go beyond a basic understanding of Bitcoin and the mining of it. When you are finished reading, you’ll be ready to get started mining Bitcoins today!

What is Bitcoin Mining?

In traditional fiat currency systems, money is printed by the government and released into circulation whenever it is needed. Bitcoins, on the other hand, aren’t printed, rather they are mined. Computers around the world ‘mine’ for coins by competing with each other using software that solves mathematical problems.

Bitcoin is mined by people, and increasingly, businesses using computing power in a distributed network. It can be transferred electronically and costs very little in transaction fees. The first groups of people to stake their claim in Bitcoin mining were cypherpunks, cryptographers, technically-minded libertarians and multi-talented hackers.

Miners get rewarded in Bitcoins for each new block that they discover and for every transaction that gets finalized. Bitcoin mining usually involves two main aspects; these are: confirming transactions to the blockchain and introducing new Bitcoins to the system.

The blockchain is normally kept in a chronological order to provide the proof needed to complete transactions. Hence, it makes it extremely difficult and nearly impossible to undo transactions because it will require new proof on not just one block, but on all the others.

The network is programmed in such a way that when two blocks (or pending transactions) are found simultaneously, the entire Bitcoin network works on the first block they’ve found. It follows a one-block-ata- time process so that no new block is solved until the penultimate block has been finalized. Then, whoever solves the block gets rewarded with Bitcoins.

The process of solving subsequent blocks continues on to the next block, and it keeps going on and on in circles with a reward for each successful block that gets finalized.

As the mining population increases in the field, there is a proportionate increase in the difficulty of finding new blocks. This difficulty is enhanced because the network is always wanting to ensure that the average time for miners to find a block is limited to 10 minutes. Hence, there is an inherent cutthroat competition lingering among the miners because they only have 10 minutes to finalize their transactions. With this rule actively in place, no one person can control the blockchain, rather, a series of miners get to finalize transactions.

Bitcoin Mining Terminology

To begin your journey into Bitcoin mining, you will need to run software with specialized hardware. We will go into further details about this in the next few chapters. But first, we are going to explain how Bitcoin mining works by defining the basic technical terms that are commonly used in mining. These terms include:

Block:

A block is a group of Bitcoin transactions that are collected during a set period from current pending transactions. These transactions are usually entered into an ever-growing list of blocks, also known as the blockchain, by the miner. It is clearly visible to everyone who is a part of the Bitcoin network. It is estimated that a new block is created on average every ten minutes.

Proof of Work Hashing:

This is the function which miners perform to define a new block. It is usually done to ensure that the Bitcoin blockchain is functioning properly. Miners compete with each other to solve a cryptographic "puzzle," known as a hash, by using raw computational power. When a miner correctly hashes the current block, he successfully solves the "puzzle," thus proving his investment of work. He is then rewarded with a certain number of newly-created Bitcoins.

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Introduction

Cryptocurrency has been referred to as "the money of the future" by its many advocates. Its detractors say cryptocurrency is an unregulated, Wild West atmosphere where billions are created out of no value, and investors should be aware. While the term is familiar to most people these days, it is not that well understood outside of the cryptocurrency marketplace.

Even so, all the cryptocurrencies combined in November of 2017 equaled a valuation of $300 billion. That means the crypto market at that time had a greater financial valuation than the global banking conglomerate that is Bank of America.

That is more than just a little impressive for a financial market that the average person doesn't know very much about. On the other hand, the term IPO is more commonplace. That stands for an initial public offering, which is a way a company can raise money by offering investors stock shares in that company. This initial offering bases the value of one stock unit at a particular price that is a discounted price of the per-share value of the company, in order to attract investors.

This is the way for an investor to own a part of a company, even if that ownership is an insignificant percent of the company. The company making an initial public offering tells prospects why they believe the investors can multiply the IPO investment in the future by buying stock in the company.

An ICO is an initial coin offering.

Like an IPO, it is a fund-raising mechanism. Instead of offering stock units which allow an investor to control a small portion of the company, an ICO sells "crypto tokens." The idea on the part of the investor is different than what is expected in the case of an IPO. Tokens are purchased during an ICO for the purchaser to be able to exchange those tokens for a product or service which will be launched in the future. The buyer may also purchase a token or tokens in the hopes that the tokens can be sold in the future to another interested party for a profit.

In this way, an ICO is very much like crowd share funding. You are paying for something now to lock in a much more favorable price than that product will have in the future.

In this special report on how to launch an ICO successfully, we first have to take a look at exactly what cryptocurrencies are. You will also get a behind-the-scenes look at bitcoin, the most well-known cryptocurrency. You will learn what the blockchain is, and how you use that technology to launch your ICO. After reading this report, you will better understand whether or not you want to use an ICO to raise money for your brand-new or established company.

Let's get started by diving into the world of cryptocurrency.

Everything You Need to Know About Cryptocurrencies

The term cryptocurrency has cryptography at its origins. The most wellknown cryptocurrency, bitcoin, far and away the 800-pound gorilla in the cryptocurrency world, began as a way to make transactions secure online. The virtual currency which became bitcoin had its origins in a product created by Satoshi Nakamoto. The individual or group of individuals going by that name did not intend to create some type of currency.

He (or they) announced the development of bitcoin in 2008, describing it as "... a peer-to-peer electronic cash system". Like so many others that do transactions on the Internet, Nakamoto saw inherent trust problems with third-party systems and centralized regulators that handled transactions. Basically, you had to trust that the third-party would handle the transaction fairly for both the purchaser and the product or service provider.

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Introduction:

Welcome to the latest and very easy to apply “Facebook Remarketing 3.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Facebook, as a remarketing machine for your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Facebook Remarketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 HD training chapters organized into 4 sections. This is exactly what you are going to learn:
Section 1: Facebook Remarketing Basics

In Chapters 1 through 4, we’ll talk about:

- What Is Facebook All About?
- What Is Facebook Remarketing?
- How Can Facebook Remarketing Help Your Business?
- Shocking Facebook Remarketing Facts To Consider

Section 2: Facebook Remarketing – Step by Step In Chapters 5 through 10, we’ll talk about:

- Facebook Walkthrough
- Facebook Ads Manager Walkthrough
- Creating A Facebook Remarketing Pixel
- Adding The Facebook Remarketing Pixel To Your Business Website
- Custom Audiences
- Creating A Facebook Remarketing Campaign

Section 3: Advanced Facebook Remarketing Strategies In Chapters 11 through 16, we’ll talk about:

- Remarketing To Your Existing Customers
- Remarketing To App Users
- Remarketing To Engagement Audiences
- Remarketing To Users Who Never Open Your Emails
- Using Content Series To Remarket To Hard-To-Get Leads
- Additional Facebook Remarketing Tips And Tricks

Section 4: Additional Tips to consider In Chapters 17 through 20, we’ll talk about:

- Do's and Don'ts
- Premium tools and Services to consider
- Shocking Case Studies
- Frequently Asked Questions

Well, it’s time for you to start getting the most out of Facebook as a Remarketing machine, on behalf of your Business.
I know you'll love this training.

Your Name

Section 1

Facebook Remarketing Basics Facebook Remarketing Basics Facebook Remarketing Basics Facebook Remarketing Basics Facebook Remarketing Basics Facebook Remarketing Basics

Chapter 1: What Is Facebook All About

Facebook is a worldwide social media phenomenon. With almost 2 billion active users a month, it has become such a popular platform thanks to its easy to use social platform and features.

The main draw of the Facebook platform is that it allows its users to create personalized social profiles that they can use to get in touch with other users by adding them as friends on their social network.

The platform's popularity along with its accessibility has made it the go-to site to find old friends at a distance and to meet new people. Users can also use Facebook to play games, to chat with their Facebook friends and to share video content.

Facebook users can also create and share photo albums, comment on other people’s profiles, and create “groups” where families and groups of friends can share content privately.

Facebook has also become an attractive platform for businesses of all sizes because it offers companies and organizations across all industries to reach their ideal audience.

Facebook’s social nature makes it the perfect online channel for businesses eager to reach and engage potential customers because there they can create their own social profiles in the form of Facebook pages.

Facebook pages are designed to allow small businesses, big companies, brands, organizations, and artists to use the platform the same way that any regular user would, with the added benefit of cost-effectively building a qualified audience.

Furthermore, Facebook Pages allow businesses to promote and remarket their products and services though Facebook's own advertising platform. Tune in to the following chapter to learn more!

Chapter 2: What Is Facebook Remarketing?

Hey there folks! Let's now talk about the main topic of this training; Let's talk about a paid advertising strategy so effective that you will wonder why you haven’t heard about it before.

Do you think it is unfair to pay top dollar on advertising to reach leads that will click through your ads and then land on your website without taking action, leaving soon after- Do you think that it is unfair that those unconverted leads will possibly forget that they were on your site a few minutes later?

The harsh truth is that the majority of leads that you reach with ads will not convert. In fact, about only 5% of leads end up converting. But what if we told you that there is a way to re-engage those lost leads, even when they were seemingly uninterested in your business- Let’s talk about remarketing and about why Facebook is the perfect remarketing platform.

First, What Is Remarketing?

Remarketing is an online marketing method that advertisers employ in order to stay relevant to bounced traffic and non-converting leads. As a paid advertising strategy it will allow you to reach out to leads long after they have clicked through your ads or visited your website.

Remarketing works by following the steps of your potential customers across the internet. All you have to do is to insert a code provided by your remarketing network on your website that saves a tracking cookie on your visitors' browsers, which then tracks visitors and shows them adverts wherever they go.

The secret behind remarketing’s efficiency as an advertising strategy is in how it can help you to reengage leads that have shown an interest in your business not only by clicking on your ads but also by visiting your site while browsing organically.

That is why remarketing is used by many online marketers as a complimentary advertising strategy, as it allows them to send people to the business website that they are promoting through ad units and then to retarget those same users through retargeting ads.

What Makes Facebook The Perfect Remarketing Platform?

As you might already know, Facebook is one of the most effective advertising platforms around, and one that is often preferred by agencies and professional marketers thanks to its cost effectiveness, its wide ad inventory and because of its 2 billion active monthly users.

And it so happens that one of the most lauded features of the Facebook advertising platform is Facebook Remarketing, which offers advertisers better audience targeting options than any other remarketing platform.

That is because the Facebook Remarketing platform allows advertisers to set up custom audiences that go beyond website visitors. With Facebook Remarketing you will be able to retarget existing customers, Facebook app users and in-store customers.

One of the advantages of the Facebook Remarketing platform is that it relies on pixel codes instead of tracking cookies, making up for more accurate remarketing campaigns.

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Photoshop Tutorials

Glow Effects

Easy Glow Effect

Creating a glow effect can look complicated, but in fact it is quite easy and fast. You can add a glow effect to any object or text you create. Photoshop has a lot of layering tools that you can experiment with to get that perfect glow that you are looking for.

In this tutorial we are going to create a glow effect using the the built in ‘outer glow effect’, filter and the brush tool.

USING GLOW EFFECTS IN PHOTOSHOP

Glow Effect using the PEN tool

1. Create a new file by pressing FILE -> NEW. Supply your desired dimensions and press OK. For glow effects, a black background is always nicer in order to enhance the brightness and make the light pop out. Click on the FILL tool and select BLACK to change your background color to black. Alternatively, you can use COLOR OVERLAY by right clicking on the background layer and then select BLENDING OPTIONS.

2. Select the PEN Tool and make sure that PATHS and PEN are selected.

3. Create a NEW LAYER and on your canvas, start drawing curves or lines using the pen tool. PATHS PEN

4. Click on the BRUSH TOOL and select a brush size, color, etc. This will be the stroke settings for the path that you just created with the PEN tool. For this sample, we are going to choose a brush size of 12, hardness of 0 and a bright yellow color.

5. Select the Layer that you used to draw a PATH with the PEN Tool and then go to the PATHS panel. Right click on the WORK PATH -> STROKE PATH.

6. Select BRUSH in the drop down menu and check Simulate Pressure then click OK.

7. Your PATH has now been filled with the bright yellow color that you chose earlier. To remove the PATH Line. Go back to the PATH Panel then right click on the WORK PATH tab and select REMOVE PATH.

8. Right click on the newly stroked PATH layer and select BLENDING OPTION -> OUTER GLOW. Adjust the Outer Glow settings according to your preference and once satisfied with the glow, hit OK.

9. You have now placed a GLOW EFFECT to an object that you created. You can add more glowing PATHS by repeating STEPS 2-8.

Applying a Glow Effect using FILTER

Sometimes we just want part of a picture to have a glow, like for example a light with a lens flare effect. Check below on how to place a LENS FLARE filter on an object to create a GLOW EFFECT.

1. OPEN the object/photo that you would like to use and resize according to your preference.

2. Click on FILTER -> RENDER -> LENS FLARE.

3. In the panel that will pop up, select the LENS type that you like. In this example we are using a 105mm lens. Drag the “+” on the preview window to where you would like the lens flare to be, then hit OK. You can add as much flare as you’d like.

4. You have now created a glow effect using a FILTER called LENS FLARE.

Glow Effect on Text

To make your text glow easily, follow these steps:

1. Select the TYPE TOOL and supply the text that you want - change the font type, color, size, according to your preference.

2. If you want to put a GRADIENT effect on your text, right click on your text layer and select RASTERIZE LAYER.

3. Select the GRADIENT tool and edit the Gradient Colors. For this example, we are using a yellowish-gold gradient combination.

4. Once done editing the colors, HOLD the COMMAND/CONTROL key while selecting the FONT Layer. This is going to select the Rasterized fonts instead of the entire layer.

5. Click on the Gradient Tool again and drag on to the Rasterized fonts.

6. To add a glow, right click on the TEXT LAYER and select BLENDING OPTIONS -> OUTER GLOW.

7. Experiment with the Outer Glow settings until you find your desired look, then click OK.

8. You have now created a TEXT GLOW Effect.

You can combine all of the glow effect techniques to create an entirely new photo or project like this one:

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Introduction

Facebook video ads are taking over the social media sphere today. There is presently an estimated one billion people using Facebook and over 100 million hours of video being consumed daily. Among these users are businesses that leverage Facebook video ads to capture the attention of their target customers.

Video ads are among the most powerful Facebook ad formats for generating user engagement. From this eBook, you will learn how to create such relevant and actionable videos ads on Facebook. As a marketer, you will learn why you should be running Facebook video ads as well. You will also learn how to use it to drive traffic and increase sales by planning your strategies using our top tips and best practice suggestions.

What are Facebook video Ads?

Facebook video ads are exactly what they sound like—Facebook advertisements in the format of videos. They can be used to reach a wide range of audience on a diverse range of topics. With Facebook video ads you can give your business personality, showcase different features of your products, or simply let people know who you are and what you do.

The effect of Facebook video ads in getting customer engagement is staggering. According to Nielsen, the body commissioned by the Facebook Marketing Science team to analyze data on how video ads affect brand metrics, a recent measure of 300 video campaigns showed that 73% of them had a significant lift in ad recall. Also, the average lift between test and control groups measured was a whopping 86%

Video ads are usually uploaded using Facebook’s recommended specs to ensure the highest quality viewer experience. The recommended Facebook video specs include the following:

• Format: .MOV or .MP4 files

• Resolution: minimum 720p

• Aspect ratio: widescreen (16.9)

• Duration: 60 minutes max (2.3 GB)

Videos allow you to deliver complex messages in a simple and easy to understand manner. Their effectiveness far surpasses the use of static images in promotional campaigns. Just as a picture is worth a thousand words, James McQuivey, Ph.D. of Forrester research aptly puts it that “a one-minute video is worth 1.8 million words.”

The common Facebook video ad types being used today are most likely to have a positive impact on Return on Investment (ROI) are:

• How-to or instructional videos: This type of Facebook video ads are employed to reassure your customer/client that he or she will be able to successfully use or install your product.

• Product demonstration videos: These are similarly employed to convince your customer of being able to successfully use your product.

• Explainer videos: These video ad types are aimed at explaining a concept, product or service in an interesting way. It makes use of diverse styles like animation or live action.

• Interviews with experts: These are employed to help validate your authenticity and authority in your area of business The above Facebook video ad types are effective at increasing confidence in making a purchase.

• Conference and presentation videos: These video types are instrumental for B2B, educational organizations, and not-for-profits. When employed, they help establish your credibility and authority in your field.

You stand a better chance of attracting new business with this video ad type above. It all depends on the overall objective of your organization. It is effective whether used for paid conferences, boosting donations for charities, educational institutions or not-for-profits.

Why Marketers Should Use Facebook Video Ads

Marketers who want to get the most out of their online advertising campaigns need to start using Facebook video ads. They help you to stand out from your competitors and grab people’s attention with motion. They also show people what your business does or offers and connects and brings your message to life.

Video is increasingly becoming a very important component of several marketing strategies. According to Cisco, video currently makes up 69% of all consumer internet traffic. As a marketer, it is catastrophic not to get on board the Facebook video ads train.

A 2014 video statistics released by Invodo revealed that shoppers who viewed video ads are more likely to make a purchase than non-viewers. Also, 51.9% of marketing professionals worldwide picked video as the type of content with the best ROI.

Video is taking over social media, and Facebook is the platform where it reaches the most audiences and gets the most engagement. Boasting about 1.5 billion monthly active users, Facebook is the world’s largest social media network.

According to Facebook CEO, Sheryl Sandberg, a record 1.5 million small and medium-sized businesses shared videos on Facebook in September of 2015.

TechCrunch also noted that that same year experienced a 50% increase in the average ad revenue per user in the U.S. This goes to show that the video ad strategy is working.

I n the same vein, Facebook videos are making a tremendous impact in the ad space than any other post on the network. It provides visual storytelling which does a great job of captivating its audience. Videos also serve as a marketing vehicle, and Facebook provides the largest possible platform where you can share your story to target audiences worldwide.

Marketers that are not leveraging the power of Facebook video ads will only have themselves to blame. Facebook video ads convert faster than all other marketing vehicles, and they also let you reach audiences that are difficult or expensive to reach on TV.

According to a 2016 social media survey carried out by Buffer, which collected data from over 1,200 marketers, 83% said they’d like to create more video content if they didn’t have restrains like time and resources.

Thirty percent claim to be enthusiastic about spending more time focused on Facebook video in 2017. Sixty percent of marketers employed video as part of their social media marketing in 2016, while 14% of marketers used live videos in their social media marketing in 2016.

Facebook video ads are the most captivating marketing strategy as they leave a positive, lasting impression of your brand on the minds of your site/page visitors. It is a strategy that synchronizes all other marketing efforts, propelling them as a whole to be more productive. Video ads engage and convert website visitors, push leads down a funnel in email marketing campaigns and increase engagement across multiple social channels.

Need more convincing? Here are more specific reasons why marketers of all sizes and all niches should consider using Facebook video ads:

Facebook Video Ads Helps Boost Conversions and Sales

Making use of videos in your Facebook ad campaigns is a guaranteed way of earning yourself some serious money. Also, embedding videos in your landing pages can help increase conversions by 80%. If your video is creative and captivating enough, it can lead directly to sales.

A 2016 video marketing report by wyzowl states that 74% of users who watched an explainer-video regarding a product eventually went ahead to purchase the product. Regardless of the category in which your video is positioned, these types of ads provide consistently higher conversions and sales.