Sample Content Preview

Introduction to Video SEO - How to Optimize Your Video for Search

Like it or not, video marketing is here to stay. While you can pay for traffic and then send that traffic to your videos, the best-case scenario is for search engines to choose to rank your videos high for certain search terms and keywords, without you paying a penny. This is called generic search traffic. Here are just a few of the many reasons it makes sense to optimize your video for search engines.

• Cisco Systems, Inc. is a technology-based multinational conglomerate headquartered in San Jose, California. Their substantial research and knowledge of computer usage habits leads them to believe that as much as 80% of all internet traffic will be represented by video by the year 2020.

• Videos on YouTube, the largest video sharing website in the world by far and the second largest search engine behind Google, can appear on YouTube and Google search engines.

• YouTube hosts video content exclusively and boasts 1.4 billion users, roughly 1/3 of the global Internet.

• Data from SmallBizTrends shows that companies which have a regular video marketing plan in place receive 41% more web traffic from search engines than companies that don't use video.

• WireBuzz tells us that a web surfer retains just 10% of the textbased content he reads online, as opposed to 95% of the message delivered in a video.

Video marketing seems to be the new blogging. The early adopters of blogging enjoyed a marketing scenario where they were shooting fish in a barrel. Traffic, sales, and profits were easy to come by because very few people were using blogs to market their products in the early days of the Internet. Today you absolutely must have a blog or website introducing your company to the world.

Accordingly, you must be involved in video marketing to give your company a chance for success in the 21st century. Some online and brickand-mortar businesses may be able to find a way to succeed without using videos and the Internet to spread their reach, but that is going to be a club with few members. In the days of the first automobiles, the buggy whip salesman resistant to change that believed cars would be a passing fad saw his business drop every year. How many buggy whips have you seen for sale in your lifetime?

For some very important reasons, companies big and small and in a wide variety of marketplaces need to have a video marketing plan in place. Unless that plan involves a budget with deep pockets, learning to optimize videos, so the search engines send you relevant, free traffic is essential.

That is the object of this report.

In it, you will learn what video SEO is. You will discover the difference between text-based and video-based search engines, and why good keyword research is essential for search engine optimization. After reading this report, you will understand the video ranking factors YouTube uses, as well as how to use the YouTube search algorithm to rank your videos for your desired search terms.

Since video-exclusive sites like YouTube and Vimeo are not the only way people find your videos, you will also learn exactly how to optimize your videos for traditional search engines like Google. Finally, we will show you where you should be putting your videos online and share 10 tips proven to optimize your video for search, so you boost your chances of ranking high for your intended keywords. Let's get started optimizing your videos for search engines by defining video SEO.

What Is Video SEO?

If you have some idea of what SEO means, figuring out video SEO is not too difficult. SEO stands for search engine optimization. This practice refers to making each of your web pages and every piece of your online content as attractive to Google and other search engines as you possibly can. Some statistics show that the top 3 spots for a Google search get as much as 55% of all the clicks for that search term.

Many times, a web surfer will not look any farther than the first page of Google search results. If your web content is not on page 1 for the keyword or phrase you are targeting, it can be difficult to generate much free, generic traffic. SEO optimizes your content using what we know about how search engine algorithms work, so you have the best possible chance of ranking high for your target keywords.

Video SEO works the same way.

The goal is to reverse engineer videos that rank well for words and phrases you want to rank for. This gives you a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase you are targeting in the title of your video.

Sample Content Preview

Introduction

Email marketing can be described as the use of email to promote products and/or services. It is defined as the act of sending out emails to customers, both current and perspective. Email has been in existence for nearly as long as the internet has. It is an essential communication tool that enables businesses to communicate with their staff, their suppliers, and their customers. Email marketing is a segment of internet marketing which constitutes online marketing via websites, blogs, social media, etc. Email marketing functions almost the same way as direct mails. Most businesses today make use of email marketing. They use it not only as a channel for promoting their products and services but also to develop and forge meaningful, productive relationships with potential customers and/ or clients.

This book provides a comprehensive guide on how you can use email marketing for success. Regardless of whether you run a business, a government establishment or a not for profit organization, the strategies, and techniques discussed in this book will give you a clearer and broader understanding of how you can make the most use of this dynamic and reliable tool called email marketing.

Why Use Email Marketing? There are several reasons why people choose email marketing as their preferred means of promoting their products and services. One of the main reasons is because email marketing allows businesses to reach their potential clients in a place where most people visit every day – their inbox.

There are, of course, other means through which businesses can get their messages out to their target audience, such as video marketing via YouTube, social media marketing, and so on. However, email marketing has remained the most reliable and cost-effective marketing solution that consistently delivers the highest ROI, and it is being used by thousands of businesses of all sizes across the world. Marketing hasn’t really changed much, rather technology has. The advent and increased usage of the internet over multiple devices and platforms is the major factor that has contributed to the evolvement of marketing. The marketing channels that were previously employed by most businesses attracted new customers and kept existing clients coming back by spending huge amounts of money erecting billboards, publishing in magazines and advertising on television or radio stations. Getting the most out of your marketing efforts requires a system that not only generates traffic and converts consistently but is also cost-effective. A marketing channel must expand your customer base and also save you lots of valuable time and money. Email marketing focuses on these areas and more. It provides the most convenient platform for businesses to increase their sales, as well as their customer loyalty. It is extremely easy to set up and track, which makes it a favorite among small business owners. It also provides a cost-effective solution that helps businesses develop and maintain a close relationship with their customers over time.
5
Another one of email marketing’s most compelling unique selling point, and why businesses love it more than any other marketing channel, is because of its measurability. Email marketing’s accurate, near real-time reporting translates to improved confidence when calculating the testing, execution, and the resulting return on investment. Below is a compilation of some of the amazing statistics email marketing has generated in recent years.

• Email marketing has a 4400% ROI and $44 for every $1 spent
• 75% of adult online users say that email marketing is their preferred marketing method
• 94% of internet users use email, while only 61% use social media
• Email’s average order value is at least three times higher than that of social media
• Nearly 1 in 5 companies (18%) reported an ROI of over $76 in 2014, which is three times more than 2013 figures (5%)
• Email on mobile continues to grow in leaps and bounds with open rates reaching up to 68%
• The revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013
• 77% of ROI comes from segmented, targeted, and triggered campaigns
• Email offers more reporting and analytics capability, including clickthrough rates, open rates, bounce rates, and conversions.
• Email’s ROI was 28.5% compared to 7% for direct mail
• 83% of B2B marketers use email newsletters for content marketing
• 91 percent of US adults like to receive promotional emails from companies they do business with
• Email is almost 40 times more effective in helping businesses acquire new customers than

Facebook and Twitter combined These statistics prove why email marketing has remained the ideal marketing channel for internet users to date. Still, you may wonder, why does email marketing drive more customer engagement metrics and better ROI than other marketing techniques? Why do its benefits outweigh other conventional forms of marketing? What is the essence of investing your time and resources to develop an email marketing program in the first place?

Those who are unfamiliar with email marketing may not quickly understand the reason behind its popularity amongst companies operating in a variety of industries. This is why we have compiled a list outlining all the benefits of email marketing. Below are some of the reasons why it is seen by many as the most effective marketing channel today. Benefits of Email Marketing Email marketing offers a lot of benefits for its users. Some of these benefits include: It is cost-effective and generates a high ROI This is one of the most apparent advantages email marketing has over other mainstream marketing strategies. It is a highly sought-after marketing channel that does not require a large marketing budget as other mainstream marketing techniques require. There are no print or postage costs, and you do not have to pay any fees in exchange for exposure. You usually just need to pay a monthly flat rate to your email service provider. If your email list is huge, you may also need to pay a small overhead cost for sending thousands of emails at a time. These costs, when combined, are nothing compared to the costs incurred when using other marketing methods.

Sample Content Preview

Introduction

The Internet and the World Wide Web have combined to provide opportunities for businesses to reach a global audience. One of the ways to do so is to use paid advertising platforms like Google AdWords. Any business, online or off, can reach millions and even billions of potential customers with AdWords advertisements. There are many businesses which dedicate most or all of their marketing budgets to AdWords because this advertising platform provides most or all of their profits. Whether you are announcing a new product launch, you want to build brand awareness, grow your email list or sell products online, AdWords can help. There are so many advertising options and filters that you can quickly create a customized ad and then target your ideal prospects, taking up very little of your time, and investing minimal capital. You select how much you want to spend each time someone interacts with one of your advertisements, and you can constantly change the parameters, text, demographics, geographical reach and other aspects of your ad. Whether you are the owner of a Fortune 500 company or you are launching a tabletop entrepreneurial business, AdWords can help you reach your business goals.

Unfortunately, beginners to this potentially profitable ad network sometimes get in over their head. Because they believe they know a little bit about the process, they jump in with both feet rather than testing the waters one toe at a time. This is the wrong approach, which can lead to your entire marketing budget drowning rather quickly.

The object of this Beginners Guide to Google AdWords is to keep you from making costly mistakes. You will learn how to effectively use AdWords to minimize your costs, maximize your returns, and reach all your business goals. This report will show you how to access analytics and data which create the most profitable outcome for you and your business. Let's get started with your AdWords education by exploring why this marketing platform is perfect for so many businesses.

Why Use Google AdWords to Grow Your Business

There is no end to free online methods for advertising your business. You can blog, hit forums, reach out through email marketing, and spend time getting the word out on social media. With so many effective free marketing tools, why should you spend money on Google's advertising network to build your brand, increase awareness and improve sales and profits?

• AdWords is instant – Search Engine Optimization is a good way to drive free traffic to your website. However, it can take weeks or even months to see your SEO efforts pay off. The ad you create in AdWords is often approved within 24 hours, meaning you can see a nearly instant return on your investment.

• Google is the largest search engine in the world – It is probably not news to you that the Big G is the King Kong of Internet search engines. It is one of the largest online businesses, and most people use Google rather than some other search engine when looking for things online. This means Google places a preference on their advertising network as opposed to other Internet marketing methods.

• AdWords has built-in analytics – By simply placing an ad through AdWords, you have access to tons of relevant marketing data. Spend time studying this information, and you can eventually spend a minimal amount of money while simultaneously creating the largest possible return.

• Your competitors are using AdWords – The AdWords platform is based on keywords to a great extent. There are also video and display ads, and in-app advertisements. Studies show that more small and large businesses are using AdWords than ever before. If

• you are not actively engaged with this global marketing tool, and your competitors are, you could be losing ground to the competition.

• You can create ads in minutes – Once you understand how to work through the ad creation process (which you will learn in this report), you can create new ads in just a couple of minutes. This speed of process, coupled with the transparent analytics AdWords offers, gives you access to rapid creation as well as monitoring and tweaking abilities not present on many other advertising networks.

• It's inexpensive – You can put the power of the world's largest search engine to work for you for just $5 or $10 per day. You can pause or discontinue your campaigns at any time and change your daily and campaign budgets whenever you like. This gives you access to the world's largest data collection company for a minimal investment.

Businesses both large and small routinely use AdWords to earn 2 times, 3 times and in some cases as many as 5 or 10 times what they spend on Google's advertising network. On the other hand, just like any marketing tool, you can lose money if you do not know what you are doing. The purpose of this guide is to give beginners to AdWords the knowledge they need to dramatically improve their odds of success.

The first step to successful advertising on the Big G is to determine what you are trying to accomplish with your advertising campaign Clearly Define Your Goals

The way AdWords works, you need to have a clear picture of exactly what you want to accomplish with your campaign. If you don't, if your goals are vague, your efforts will reflect that. You may also end up spending a lot of money and seeing few results. There is another reason you need a very specific idea of what you want to accomplish.

There are several different ways you need to choose from to deliver your ad. You may want to work with Google's search network, or perhaps you would prefer a display ad. You may choose video ads or advertisements that show up in an application. In each of these situations, understanding exactly what you want to do with each ad campaign is vitally important for you to see the intended results.

Are you trying to send people to your website? Do you want these ads to lead directly to sales, sending the web surfers to a sales page or your online store? The Google AdWords platform has specific methods for getting customers to call your business or fill out a form on your blog or website.

If you want to drive foot traffic to your physical business, keep that in mind while creating your ad campaign. Perhaps you want to run a campaign where you are trying to build brand awareness. You want your brand name and logo to appear over and over, so people subconsciously have your business in mind when they are searching for the products and services you offer.

Clearly defining your goal of each individual ad campaign is extremely important. Take some time here to be very specific about what you are trying to accomplish. You should have one specific goal for each ad campaign. Remember, you can create endless campaigns for an endless number of business goals, so don't try to do everything with one campaign.

Eventually, you will have one campaign for each business goal, and you can run simultaneous campaigns with the hopes of achieving different sets of results. Additionally, in each campaign, you can run multiple ads at the same time. Once you have a goal in mind for your first campaign, you will need to open an AdWords account.

Opening an AdWords Account

To get started, you will need to set up a Google AdWords Manager account. This is where you will build ads and campaigns, monitor their performance, and test and change different aspects of your advertisements until you discover a profitable combination. Head to the following URL to get started.

https://adwords.google.com

Click the Sign In button at the top right of your display. You can sign in with your Google account if you have a Gmail address. You can only attach a single email address to your AdWords account, and Google much prefers this to be a Gmail address. **

You need to choose a time zone you will be operating in and add billing details. Your billing details include a payment option which will be linked to your AdWords account. This is how you will pay Google when your ads are triggered. Your time zone can be changed in the future, but your billing details cannot so keep this in mind when setting up your account. ** If you would like to open a Gmail account with your non-google email address, do this.

Go to Google.com and click the Sign In button in the upper right corner. Click Create Account and enter your info. When entering your username, you will see an option that says, "I prefer to use my current email address." Click that link, enter your email address, and follow the prompts.

How to Choose Your Campaign Settings

Now that you know exactly what you want to accomplish with a specific ad campaign and you have opened an AdWords account, it is time to decide what type of ad you are going to use. You will select specific settings and filters that give you the best chance at successfully achieving your business goal. The choices you make here will dictate where your ads are going to appear.

Your selections will also decide how your ads will show up, for example, as text or video. You choose which of the two Google ad networks will see your advertisement, and you can choose to exclusively show up on desktops or mobile devices, or select both of these options. To get started, choose a campaign name. Then choose from the following options regarding where your advertisements will display.