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Introduction

There are several ways you can present your company and products to the world. Some businesses use nothing but text-based content. Perhaps the most effective tool for getting your products and services in the hands of your prospects is with videos. Podcasts have exploded in popularity the last few years, largely because they allow listeners to consume content while doing other things, like driving to work or working out at the gym.

All of these are different ways to market your business. Marketing can be described as the method or methods you use to tell people about your brand, offer your products to the world, find new customers and keep your current customers happy. You do this with different forms of content, like blog posts or podcast episodes. As with any worthwhile endeavor, a clearly defined plan of action for marketing your content almost always delivers better results than a distracted, disjointed attempt with no plan in place.

In other words, your business can benefit from a content marketing blueprint. That's exactly what this special report gives you. In it, you'll learn exactly what content marketing is and how it can benefit your business. You will discover that by answering 5 simple groups of questions, you create the bones of your content marketing strategy. Every business is uniquely different. This means when you move through the five stages of a content marketing blueprint creation, you end up with a marketing strategy which is uniquely suited to your business and your needs.

Finally, we will share with you some proven resources and tools that make understanding content marketing and implementing it much easier, no matter what business you are in or what you are trying to accomplish. Your report closes with a list of 10 top practices for creating a successful content marketing blueprint. Let's get started helping you grow your business with a successful content marketing blueprint by defining this powerful and popular marketing strategy.

What Is Content Marketing?

Content marketing has been around for a long time. As long as there has been a product to sell or a service to advertise, spoken or written content has been used to spread the word. Incidentally, one content marketing plan or approach may be vastly different from another. For this reason, if you ask 10 different professional marketers to define content marketing, you are likely to get 10 separate responses.

If you ask the Content Marketing Institute, they will give you the following definition:

"Content marketing is a strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action."

For a simpler definition, consider content marketing as a way of creating and marketing different types of content to help you build your business. That content may be text-based, print media, video, or audio. Your content may be distributed online or off and could take the form of folders and flyers, blog posts and articles, images, infographics and digital posters, videos, e-books, webinars or podcasts. You may create your own content, or let your happy clients and customers make marketable content in the form of testimonials and interviews.

The content marketing blueprint you create using this guide will be catered to your unique business and needs. The many benefits of content marketing are as diverse as the different types of content you can use to receive those benefits. Let’s explore just a few of the top rewards offered by a smart content marketing plan.

9 Ways Content Marketing Can Help Your Company

Traditional business owners often don't believe that content marketing is a "real thing" that can benefit their businesses. They have been implementing a marketing plan a certain way for the last several years or decades and see no need to change gears. However, marketing methods are constantly changing, as is their effectiveness. The first business owners to embrace the Internet enjoyed a global reach and saw their businesses explode, especially when their competitors were slow to jump on board the new technology.

The first bloggers to the Internet found sales and profits rather easy, and once everyone else started blogging, those early adopters had already established reputations as leaders in their fields. Writing blog posts is just one type of content creation. You can use a blog to build your email list, generate leads or sell products. There are a lot of benefits offered by content marketing, including the following 9 rewards this marketing strategy offers.

1. Improved Sales and Profits – It doesn't really matter what type of market you are in, at some point you're going to have to make a profit to stay in business. A smart content marketing strategy identifies what types of content produce the most sales and profits for your company.

2. You are Perceived as an Authority in Your Field – Social media posts, Amazon Kindle e-books, physical books, podcast episodes and dozens of other types of content boost the perception that you are a leader in your field. People prefer to do business with the best of the best, and smart content marketing places that desirable tag on you rather than your competition.

3. You Solve Big Problems for Your Prospects – When you answer the biggest questions on the minds of your prospects regarding your marketplace or niche, you make lifelong fans. You can use content to solve the big problems that keep your prospects up at night, and when you do so, both you and your prospects benefit.

4. Improved Search Engine Rankings and More Traffic – Keeping the search engines happy is important for generic, free traffic. The less money you have to pay for traffic, the more capital you can direct towards other areas of your business. Value-based, high-quality content can enrich your readers and viewers while also answering the needs of search engine algorithms, and improved traffic is the result.

5. Effective Data Collection – Polls, surveys, and contests are perfect for finding out what's on the minds of your prospects. Blog and social media posts generate comments that reveal important information that can help you grow your business. These are just a few ways that content creates relevant data you can use to achieve a number of business goals.

6. You Make a Good Connection – When you connect deeply with your audience, they remember you. People do business with individuals and companies they like, respect, and admire. Content can help you make a good connection with your prospects, and ongoing communication can mean a customer for life.

7. Build your Email List – Building and nurturing a list of contacts is extremely important, whether you have a big or small business. Podcast episodes, YouTube videos, opt-in bribes and Facebook advertisements are just a few types of content that allow you to build an email list, so you can continue to market to your prospects.

8. Generate Leads – Without new prospects, your business won't grow. Landing pages, autoresponder sequences, blog posts and other similar types of content can generate leads to keep your sales funnel filled.

9. Client Retention and Satisfaction – You should always be working to attract new customers. Your current customers should not be ignored, however. Someone who has already done business with you is more likely to make additional purchases in the future. Communicating with your customers also minimizes returns and boosts positive word of mouth advertising.

Building Your Content Marketing Blueprint

This chapter will outline the steps you need to follow to create your content marketing blueprint. There is no one-size-fits-all, cookie-cutter strategy that works for every company or entrepreneur. You may not use types of content that are absolutely essential to another business. This means your formula for creating and presenting content to grow your company and reach your business goals is going to be unique. To discover a successful content marketing plan, you need to answer a series of questions. You also need to evaluate your content from time to time, to see if it is producing the intended results. The first step to developing a successful content marketing blueprint is to answer the following 5 groups of questions.

1. Niche down to discover exactly who your prospects are. Who is my laser targeted audience? What does my "perfect prospect" look like? What is the narrow consumer base that can benefit most from your products and services? If you go too broad you can get lost in a sea of competition, and the more narrowly you focus your content marketing efforts, the better your results.

2. Identify the story of your brand, your content marketing mission statement. Are my products or services unique? What do I offer that is different from everything else that is already out there? What makes my business a smarter choice for my prospects than my competitors? What value do I offer my customers? What are the big problems that keep my prospective customers up at night, and how can I solve them?

3. Before you start writing blog posts and making videos, ask yourself why you are creating content and how it will help your audience. Why are you writing blog posts, creating videos and spending time on social media? How are your different pieces of content going to benefit your readers, viewers or listeners? Before you begin churning out content, you need to have a targeted goal or result you hope that content can help you reach.

4. How are you going to create and distribute your content? What specific schedule are you going to use so you are consistently developing and sharing valuable, high-quality content? This is the "how" of the content marketing process. What specific scheduling blueprint or formula do you need to create so your content helps you achieve your business goals, and so that same content becomes invaluable to your prospective clients and current customers?

5. Measure and evaluate, make any necessary changes. Is your landing page converting at a high rate? Are your email open rates where they need to be? Are your blog posts generating the amount of generic traffic you had hoped for? Is your video sales letter turning enough tire kickers into buyers to produce the profits you need? Here is where you gauge how well your content is performing, so you can focus on what is working and retool or abandon content marketing strategies that are underperforming.

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Introduction

The concept of emotional intelligence is widely recognized as a distinct type of intelligence that deals mainly with a person’s awareness and understanding of his or her emotions as well as those of others. It is a type of intelligence that is entirely different from the general intelligence with many describing it as “the other kind of smart.” Emotional intelligence was first introduced to us in the 90’s when during an intelligence test, people with average IQs were observed to outperform those with the highest IQs 70% of the time. The unexpected results derived from this test formed the basis upon which decades of research was conducted to gain more knowledge and a better understanding of this new form of intelligence.

This same unique form of intelligence was identified as the critical factor responsible for distinguishing the star performers from the aforementioned test. The term “Emotional Intelligence” was later coined as a fitting description for this form of intelligence and since then has become a term recognized in households around the world.

A significant attribute of emotional intelligence that makes it unique is that it is broad and can be applied to various aspects of our daily life. This eBook will focus primarily on emotional intelligence in business or the workplace.

What is Emotional Intelligence (EQ)?

Emotional intelligence, according to Drs. Travis Bradberry and Jean Greaves, authors of Emotional intelligence 2.0, is defined as “your ability to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behavior and relationships.” It is a dynamic form of intelligence that affects how we as individuals are able to manage behavior, perform effortlessly through social complexities, and make personal decisions that yield positive outcomes. We all have different personalities, and in most cases, our personalities are shaped by the level of our emotional intelligence.

Some people are very good at managing their emotions while others have a poor grasp of it. Being emotionally intelligent gives you the ability to recognize your feelings, understand what they’re telling you, and raise your awareness of how they affect people around you. It also constitutes your perception of others and helps you understand how they feel, enabling you to manage relationships more efficiently.

Emotional intelligence utilizes a fundamental element of human behavior that is different from your intellect. It is important to note that emotional intelligence does not have any recognized connection to a person’s IQ—it cannot be predicted based on how smart someone is.

Traditional intelligence has to do with a person’s ability to learn, and that ability remains constant throughout that person’s entire lifetime, be they aged 15 or aged 50. Unlike traditional intelligence, which comes naturally to a person, emotional intelligence is a flexible set of skills that can be acquired and developed with practice.

Emotional intelligence focuses around four fundamental skills, and these skills are paired up under two primary proficiencies, personal competence, and social competence. Personal competence is comprised of one’s self-awareness and self-management skills. It is ideally described as your ability to remain aware of your emotions as well as consciously managing your behavior and tendencies.

• Self-awareness can be described as your capacity to correctly distinguish your emotions and stay mindful of them as they happen. • Self-management has to do with your aptitude to use this awareness of your emotions to stay flexible and behave appropriately and positively.

Social competence, on the other hand, comprises of your social awareness and relationship management skills. It focuses mainly on a person’s ability to understand other people’s moods, behavior, and motives with the aim of improving the quality of your relationships. • Social-awareness can be described as your capability to correctly interpret others’ feelings and then to use that knowledge to understand the current underlying situation.

• Relationship management has to do with your ability to use your emotional awareness as well as that of others to manage communications efficaciously.

Emotional Intelligence, IQ, and Personality

The relationship between emotional intelligence, IQ, and personality is often confused. These intellectual concepts aren’t interchangeable, but rather, they are three different aspects of ourselves.

A person’s IQ and their emotional intelligence have no identified connection with one another, so you cannot forecast emotional intelligence of a person based on how smart he or she is. As earlier explained, traditional intelligence is your ability to learn, and it remains the same throughout your lifetime. Having a high emotional intelligence, however, occurs naturally, but can also be developed and cultivated.

Personality, on the other hand, is the prominent icing on the cake. We could describe it as a person's style. It is comprised of the perceptions, behaviors and emotional tendencies that each person develops based on their biology and their environment. Personality is usually based on the habits we have developed over time, and that has consequently shaped our thinking and way of life. Also, just like IQ, personality cannot be used to predict emotional intelligence. It is, for the most part, stable and remains constant over a person's lifetime.

Emotional intelligence plays a significant role in the professional success of a person. It is directly linked to performance and serves a powerful purpose in enabling you to focus your energy in a single direction to produce massive results. Emotional intelligence is believed to be the best indicator of workforce success when compared to other important workplace skills.

Not only are people with a high degree of emotional intelligence top performers in their various fields of interest, but they also make more money than their counterparts who have a lower degree of emotional intelligence. Research studies show those with higher emotional intelligence average $29,000 more per year across all career fields and that a person’s earnings increase in direct proportion to their degree of emotional intelligence.

Another amazing thing about emotional intelligence and what makes it different from IQ and personality is that it can be developed. Even when a person is born without a high level of emotional intelligence, he can train himself to become more emotionally intelligent.

Emotional intelligence is explained as the outcome of the communication between a person's rational and emotional ‘brains.' Thanks to the advances in neuroscience, we now know that the brain develops new connections in relation to new skills learned. This is called neuroplasticity. The brain employs strategies to increase your emotional intelligence by creating a network of cells, thus triggering a chain reaction of growth that makes it possible to activate new behaviors in the future. As your brain repeatedly practices using new emotional strategies, you will find that emotionally intelligent behaviors become second nature to you.

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Introduction:

Welcome to the latest and very easy to apply “Video Ads 2.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Video Ads, for your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Video Ads, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Video Ad Basics

In Chapters 1 through 4, we’ll talk about:

? What Is Video Marketing All About?
? What Are Video Ads?
? How Can Video Ads Help Your Business?
? Shocking Video Advertising Facts To Consider

Section 2: Video Ads – Step by Step

In Chapters 5 through 10, we’ll talk about:

? Finding The Right Tool To Create Your Video
? Getting Started With YouTube Advertising
? Creating A Basic Video Ad Campaign On YouTube
? Using AdWords For Video
? Setting Up An In-Stream Ad
? Setting Up An In-Display Ad

Section 3: Advanced Video Ad Strategies

In Chapters 11 through 16, we’ll talk about:

? Creating A Brand Awareness Campaign
? Creating A Video Ad On Facebook
? Creating A Video Remarketing Campaign
? Other Video Advertising Platforms To Consider
? Optimizing Your Video Ads
? Video Advertising Tips And Tricks

Section 4: Additional Tips to consider

In Chapters 17 through 20, we’ll talk about:

? Do's and Don'ts
? Premium tools and Services to consider
? Shocking Case Studies
? Frequently Asked Questions

Well, it’s time for you to start getting the most out of Video Ads on behalf of your Business. I know you'll love this training.

Section 1

Video Ad BasicsVideo Ad Basics Video Ad BasicsVideo Ad Basics Video Ad Basics

Chapter 1: What Is Video Marketing All About?

Video marketing is, in its most barebone sense, the use of video to deliver online marketing campaigns. But because you can integrate video into so many stages of an online marketing campaign, it is better to define video marketing as a clever marketing strategy that integrates engaging and relevant video content into online marketing campaigns.

In other words, video marketing can either be a marketing strategy in itself or a complimentary strategy in any multi-media online marketing campaign.

Video marketing is a very straightforward process when looked at from the surface level. As a marketer, brand or business, you are in charge of creating or outsourcing the creation of videos to promote your name, your products, your services, your websites, or your retail locations. Your goal is to engage and convert your target audience into customers with video content.

But video marketing is a very data-driven online marketing strategy that requires you to do a lot of behind-the-scenes work before you launch your first successful video marketing campaign.

In fact, the majority of most marketers’ first video marketing campaigns are not created with the intention of driving lots of sales; Instead, their goal is to track interactions and engagement metrics that can help them to create truly profitable video marketing campaigns.

Yet video marketing is not always used to drive direct sales. A lot of times, video marketing campaigns are designed to create brand awareness, or to generate traffic to a website, which are objectives that will generate sales or revenue later on.

To sum it all up, video marketing is an online marketing strategy that can be used to generate traffic, to capture leads, and to drive direct sales depending on what monetization method you integrate with your video marketing campaigns.

But please understand this: video marketing relies mostly on organic channels and word-of-mouth to spread, and you will need to be persistent, patient and network-savvy to make it work.

So what if you wanted faster results? What if you wanted to try a more direct, more aggressive form of video marketing? What if you didn’t want to create marketing videos, but you would rather use other people’s videos to promote your stuff like you would on a blog? The answer is in our next chapter, so tune in!

Chapter 2: What Are Video Ads?

Hey there everyone! So we already talked about video marketing, or about how you can use relevant video content to compliment any type of marketing campaign, and we’re sure that you are now seeing how some of your favorite content creators are simply using video marketing to drive home their message as the most effective part of their content marketing strategy.

Yet by now you are also aware that video marketing is often used as part of a larger content marketing campaign for a reason, and that is because it is a longer-term strategy that is mostly used to create engagement instead of, say, create immediate sales.

Granted, you can use video marketing to promote affiliate products and make money off it, but the truth is that you will be required to deliver not only relevance, but also value to your target audience. That means that you won’t be able to use video marketing to directly pitch your offers but to show your audience the benefits of your offer in an indirect way, which will in turn drive sales later on.

So the question now is, what if your objective is to send your message in the fastest way possible? What if you want to bypass all the formalities and the difficulties so often associated with organic engagement and tell your target audience to buy your product now or to move on otherwise? Well, we might just have an answer for you: video advertising.