Sample Content Preview

Introduction

Mindset is something that you hear successful people talking about all the time, mainly when reflecting on their own journey. For most people, the term just flies over their head; the old adage ‘in one ear, out the other’ springs to mind. That’s because it can be extremely difficult to comprehend the link between the state of your mind and overall success. But, it’s vital that the mind is appreciated for exactly what it is – a powerful tool capable of influencing absolutely everything. If you don’t take mindset seriously, that’s when you develop a bad one and quickly succumb to the pressure of our demanding society. You’ll start plodding along with zero ambition, accepting what you have and never pushing for more.

Now, we’re not going to tell you there’s a substitute for hard work because there isn’t. However, bolstering your mindset will empower you to add forward direction to that hard work, rather than grafting without progression. Slight tweaks to the way you think can be the difference between phenomenal success in life and entering retirement with an abundance of regrets. Don’t worry, though, because we’re not going to let the latter happen.

This E-Book will discuss everything you need to know about mindset. Once you’ve absorbed the information and stored it as knowledge, we’ll then teach you how to use that to transform your mindset and improve your life significantly.

Of course, you’re reading this E-Book because you’ve decided enough is enough. You want to achieve more, but your head isn’t in the right place, and you desperately want to discover how to condition your mind to think like a successful person, right? That’s great! Commitment lays the foundation for change. But, the only thing that will actually result in change is taking action.

So, we implore you to not read this E-Book for the sake of reading but read with the intention of integrating all of the tips into your life. It may not be easy, but with time and dedication, you’ll start to notice serious differences.

What is Mindset

Theodore Roosevelt – one of the most influential men in American history – once stated, “Believe you can, and you’re halfway there.”

See, having belief that you can achieve something is a fundamental element in actually becoming successful. But, it’s something that you need to obtain right at the very start because belief kickstarts a chain reaction, which in turn develops your mindset. So, once you have belief, the rest will just flow from there.

In fact, it was the great mind of Mahatma Gandhi that broke down this chain reaction:

“Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become your habits. Your habits become your values. Your values become your destiny.” If you haven’t heard of the law of attraction, then it’s also a critical part of your mindset. It’s something that thousands of successful people live by to boost their chances of accomplishing their goals. Essentially, it’s the art of consistently – maybe obsessively – picturing yourself with the life that you desire.

By thinking, believing and envisioning success in your life before you’ve even achieved it, you’ll end up acting differently. The “real” images in your mind will push you to be relentless, dedicated and unceasing in your efforts. Subsequently, you’ll stop at nothing to ensure your inner goals materialize.

The simplest way to understand mindset is to view it from a basic perspective. It’s believing you can become successful, thinking in a successful way and always acting in a way to put you in a successful position. On a deeper level, it’s the inner beliefs, assumptions, and views we hold about the world and ourselves, then the attitudes we hold based on those.

But, from a complex perspective, it’s tying different emotions, attitudes, and habits together to forge a positive mindset. Moreover, mindset is built on an array of different mental functions. So, the best way to explain it is to divide it up into different aspects; aspects that decipher the purest principles of mindset and describe them in unique ways. Experiences

From previous experiences, our mind automatically creates our mindset. So, every experience you have throughout your life – bad or good – will contribute to your overall mindset. The wonderful part about that is, new experiences can help shape the way you think for the better, as fresh distinctions can form new mindsets.

If you want to improve your mindset, then it’s a wise idea to learn how to manage your emotions. Why? Because if you can handle situations in a positive way, things won’t register as negative experiences so much.

Adaptability

At the heart of mindset is adaptability. The world is forever changing, throwing new hurdles at you to overcome and presenting new opportunities. So, if you aren’t open to shifting your mindset every time you face something new, you’ll become stuck in a negative rut that is extremely difficult to escape from.

But, it’s also crucial to recognize that mindset can shape our lives. Thoughts, actions, and experiences can emerge from the state of our mind, so it’s a case of both adapting to life and monitoring how mindset can impact your life.

Habits

Arguably, habits are the number one principle of mindset, because it relates to the way we naturally think, act and view the world. Habits are often formed through prior experiences in life and encounter with other. In essence, your habitual thought process has a direct correlation with what you’ve been through and your opinion on world events. Though they may be natural and often subconscious, they can definitely be manipulated in a way that benefits you more. All you need to do is refresh the way you think and digest data in your mind, and you’ll be able to create better habits and a stronger mindset.

Wisdom

Developing a better mindset isn’t all about self-gain, it’s also about increasing the impact you can have on those around you. You see, with an incredible mindset that’s been honed using knowledge, experiences, and positivity, comes a powerful amount of wisdom. With wisdom, you can encounter other perspectives, views, and opinions without the need to be overly skeptical.

Resultantly, you can replace feeding your ego with a world-centric approach. This means helping others goes hand-in-hand with your own personal success, rather than achieving goals at other people’s expense.

World

This one leads on nicely from our last principle because utilizing our mindset to benefit others can easily be scaled up to have the world at the forefront of your mind. What does that mean? Well, those with excellent mindsets are able to laser-focus on their own personal goals, gain wisdom to positively affect others and put their own stamp on the world with ease.

In terms of the world, we’re referring to actively pushing for change in both your own society and the larger population. For instance, if deep down you care about women’s rights, entice that to the surface and be a supporter of them.

Resistance

Let it be known that shifting your mindset is definitely possible; it’s a common occurrence for people to do so all across the globe. But, that doesn’t mean it’s an easy feat. Like with any type of change, you will be met with some resistance. In this case, it will be your own mind that tries to curb your mental evolution.

When you attempt to create a new set of attitudes, your mind will rapidly retreat into its comfort zone. This means it will search for any recollection of your pre-existing views, beliefs, and opinions, then will try to reaffirm them in your mind. Stay strong and embrace change.

Tunnel vision

So, in layman’s terms, your mindset is a set of attitudes that you possess which are founded on experiences, beliefs and mental traits. But, who said that those attitudes make your views of the world and life correct? It’s crucial that you avoid being narrow-minded by just looking at the world through your mindset-tinted glasses.

The more you acknowledge alternative opinions and explore factual statements, the more wisdom and success you’ll acquire. Just remember, your mindset is not full of concrete facts, it’s just the contents of your own mind.

Development

A massive component of mindset is the ability to grow and progress off the back of a love for learning. Too many individuals fail to leverage the power of mindset by accepting their current attitudes and assuming they’re set in stone. When, in actual fact, you can shift your mindset and concurrently improve the way you think, act and chase your goals.

By doing that, you’ll provide yourself with a much larger chance of success, both in your career and life. Open your mind to the possibility of developing your mind, and you’ll be able to hone skills, gain knowledge and accomplish so much more.

Why Does Mindset Matter?

Ahhh… good question; why does mindset really matter? Well, the answer is pretty simple. With a strong mindset that contains a multitude of attitudes that are beneficial in everyday life, you’ll be in an awesome position to start achieving some success. But, the crazy part about it, is that it will enable you to achieve success in a variety of different ways. The secret to that is in a growth mindset. A growth mindset plays a huge role in actually pushing you out of a hole, and into a life where you can have fun, forge rewarding relationships, hone skills, discover new talents and excel in the business world.

Here are some distinct benefits of a growth mindset:

Enhance relationships

The best relationships are those that have pure honesty and communication running through them because those are the most genuine. With a growth mindset, you’ll find other people that will challenge you to become better, motivate you to attempt new things and point out faults that you are making. When you appreciate those types of people and benefit from them, you’ll improve drastically as an individual.

Not dwell on the past

An awful lot of people never reach their true potential, because they are too busy fretting over a bad experience in their past. For instance, they may never look to gain more qualifications because they failed their exams in college. But, those with a growth mindset acknowledge that those single events don’t define them, and they use that knowledge to improve and progress.

Sample Content Preview

Introduction

Bloomberg is, in their own words, "... a global information and technology company." The influential and respected conglomerate is constantly researching business trends for information on how to help small-cap, medium-sized and large businesses succeed. Bloomberg reports on its website that 8 of every 10 businesses fail, most of them in their first 18 months of existence. While many reasons exist for most businesses in various industries not surviving more than 1.5 years, the #1 reason Bloomberg found for business failure was ...

... lack of sufficient capital.

There are other causes of business collapse. If you have a poor idea of what your customer is really thinking, you don't differentiate yourself from other businesses similar to yours and suffer from poor leadership, your business is probably doomed to failure. When you look at those very valid reasons for business failure, you see they can all be overcome. You can perform or pay for market research that tells you what is on the minds of your customers. You can create a unique value proposition. You can overcome important leadership by replacing ineffective managers. However, you can't do those things when you don't have enough capital in the corporate coffers to weather those and other businesses-killing storms.

You can get past many common business problems when you have enough startup capital to launch your business. It is going to take a while to establish a presence in your industry. You can't reasonably expect to have a grand opening today and have your company become a business buzzword tomorrow. Most venture capitalists and serial entrepreneurs that are good at what they do will tell you that you need at least 3 to 5 years of operating capital before you start your business. This gives you a solid chance at developing a business that can make it through early growing pains and establish a foothold in your desired market.

This report will help you find that startup capital.

If you have an idea for a small business, this is a great time to shake off the shackles of employment and become your own boss. In the early 21st century, unique and innovative funding mechanisms have been created for business owners seeking startup capital. Combined with the global reach of the Internet and traditional funding sources, it is hard to imagine a better time for the cash-poor entrepreneur to find the required money to launch a business.

In Financing Your Small Business or Startup, you will learn important Dos and Don'ts of financing your small business. These are the best practices and business mistakes other entrepreneurs have discovered along their paths to success or failure. You will also find specific avenues for using your current resources to create the capital you need, as well as sources of venture capital and investors. The report closes out with a Top 10 checklist that provides a quick reference to important small business funding tips you are about to receive.

If you are ready to find the money necessary to move your business from dream to reality, let's get started by looking at some proven small business financing practices, as well as some funding ideas you should probably avoid.

10 Dos and Don'ts of Financing Your Small Business

1. Don't Be Nearsighted

Hey, we understand. You think you have an idea that absolutely cannot fail. All you need is a little money to get started, and you are going to take the world by storm. Your business idea is innovative and your product fills a need not currently being addressed in some marketplace. Guess what? None of that matters if you think short-term. You absolutely can't be nearsighted when raising funds for a business startup. Leave no stone unturned in trying to figure out exactly how much money you will need to stay afloat for at least your first 3 years, and planning for 5 years is even smarter.

Once you come up with a figure, factor in an additional 10% or 15%. Have any other interested parties go over your calculations. Did you miss anything? Are there any glaring omissions you forgot to take into account? Thinking short-term (a few months, 1 year) reveals to venture capitalists and other potential backers that you may not be taking your business seriously. Raising just enough money to get up and running for the short-term only is a financing don't for sure.

2. Do Evaluate Your Finances Regularly

Most large businesses perform quarterly reviews. They communicate with stock exchanges, their investors, and business analysts to let everyone concerned know exactly how they are doing. While passing along important financial information to interested parties is a smart business move, big businesses perform regular reviews for one very important reason ... they want to constantly know where they stand financially.

Companies need market research, a strong infrastructure, happy employees, smart leaders and other resources to succeed. This is true for small and large businesses alike. Keeping all the spokes of the business wheel in place to ensure the company keeps rolling along means having easy access to liquid capital. Concerning your small business, it is vital to constantly evaluate its health, since your business will be closer to financial ground zero than a Fortune 500 company.

3. Don't Borrow Too Early

This may not sound like a wise move. If your business launch is 2 or more years off and you happen along an attractive source of funding or a venture capitalist who loves your idea, you may be tempted to grab the money now. In the back of your mind, you believe it would be foolish to pass on any type of funding that is available, even if the capital will not be required for several years. In a lot of cases, borrowing money before you have a business plan and implementation of practices in place is a bad idea.

Here's why.

Imagine you are at the very beginning of planning your company and how it will run. You are creating products, performing market research, testing the services you are going to offer, and your launch is probably 24 to 30 months away. You are basically just getting started. You happen to stumble across a substantial funding offer. This will be enough capital for you to operate your business at a loss for breakeven point for several years.

You take the money, stick it in the bank, and go back to planning your business launch. Since you are just in the early stages of formulating your business, you are going to have dozens of ideas about what you want to do. After you do your research, you may discover that what looks like a smart business practice now won't do your company any good in the future.

Unfortunately, if you have a bundle of money staring you in the face in the experimental phase of business development, you could burn up valuable capital because you are tempted to spend money on anything and everything while you have cash in hand. If you find an investor eager to finance your business, she will appreciate the fact that you want a solid and workable business plan in place before you get your hands on any startup money.

4. Do Borrow a Specific Amount

Only borrow what you need. Imagine that you have done a great job figuring any and every possible cost you are going to incur over the first 5 years of your business. You have taken into account the fact that you may struggle in the beginning. You are not relying on early success for money to keep your business afloat. You are instead planning for every possible penny you are going to need to give your company a chance to develop a sustainable position in your industry.

If that number is $100,000, don't borrow $200,000 if it is offered to you. The business owner that knows exactly what money is required for startup success and ongoing operations should not arrange for excessive capital over that figure. There are too many things that can go wrong, even if you have conducted excellent market research. It's okay to allow for a little wiggle room and calculate 10% to 15% over the amount of capital you're going to need. Anything over that is dangerously excessive and tempting.

5. Don't Obsess Over Your Interest Rate

You obviously want to secure a good interest rate or loan repayment particulars. Looking around for an attractive rate could save you thousands or tens of thousands of dollars. Sometimes obsessing over getting the best possible interest rate is a mistake. Having tunnel vision that takes your interest rate into account while blinding you to other financing considerations can cost you more money in the long run.

Sample Content Preview

Introduction

Even if you are a newbie in the online entrepreneur landscape, you’ve probably heard Seth Godin’s quote, “Content is king,” bandied about all over the Internet. When the average person in today’s digital world needs answers, they go to the web to locate it as quickly as possible. Your audience and potential customers are constantly looking for content they can devour, and if you can deliver what they need in the way they prefer to consume it, you’re golden.

However, as a business owner, you have a lot of different plates spinning in the air, all at the same time. How can you keep up with your fan's demands for content? And not just any old content—it must be fresh, innovative and useful. And don't forget well-written in a voice your readers have come to expect from you.

The huge marketing gurus can afford a team of ghostwriters, but what about the rest of us? If you’ve asked this question, you are in the right place, my friend. Because what we are going to share with you in this eBook will change your life dramatically. There will still be work involved, but by using the secret weapon of smart, savvy online entrepreneurs, you too can begin to enjoy having free time again.

The secret weapon is, of course, Private Label Rights, better known as PLR. In this eBook, we’re going to show you how to put this affordable content to work for you by growing your content marketing efforts without breaking a sweat. Let’s get started, shall we?

Why Content is King

Before jumping into the details about how PLR can help you grow your new or existing business, let’s consider why content is so important to every online entrepreneur.
We’ve already established that the number one reason you need to publish consistent, hard-hitting content is because that’s what consumers want. All businesses, including extremely popular brands, understand the importance of employing quality content in their marketing strategy and publish lots of content all around the Internet, including on their blogs and websites and social media daily.

To keep up with your competition, you too need to offer potential customers what they seek and in a way in which they search for it. Let’s consider other reasons for the importance of high-quality content marketing as a strategy.

• High-quality, instructive, solution-centered content can help to build your brand’s reputation exponentially in a very short time. However, producing and publishing low-quality content waters down your reputation for being a professional. As a matter of fact, junk content takes a heavy toll on your credibility and could adversely tarnish your trustworthy online image.

• The recent Google algorithm updates have drastically adjusted the scene of digital marketing and Search Engine Optimization (SEO). Google now predominantly favors websites that contain significant and applicable content while at the same time not only ignoring but punishing sites that resort to including spammy backlinks in their content.

• If you publish lots of interesting content online, you may have noticed that your search results have improved when you search for items on Google, Yahoo! and so on. These search engine algorithms are increasingly placing more emphasis on how relevant the content on your website is. For the proactive internet marketers, this is a welcome development that is beneficial for both the search engine bots and your potential audience.

• Nobody wants to see irrelevant content come up in the search results when they’re looking for content that is related to the keywords that they’ve entered. If a website has lots of relevant content that comprehensively discusses and analyzes your keywords, then without a doubt, that website will rank higher in the search engine results.

• Besides having an incredible outline, websites need to likewise have realistic and fresh content uploaded to them regularly. This does not mean, in any case, that sites like yours should conjure up just any kind of content. For your content marketing campaigns to be truly successful, it is imperative that you create and publish only high-quality content on a regular basis.

• Another reason why having a lot of quality content on your website is important is because you will get lots of interlinking. This means lots of good pages will link back to your main page. Search engines are quick to pick up on links directing to a particular page when a search query is made. When your website happens to be that address where other sites link to, it means that your website is relevant, and this can only be made possible by having good content.

Content marketing is the best way for businesses to grab the attention and loyalty of their potential customers. There’s no way around it. And the content you produce and publish can make or break your company. Now that you understand the importance of content in your marketing strategy, let’s dig into how Private Label Rights can turn your business around while making less work for you.

What is PLR?

Private label rights, or PLR, is content you can purchase special rights to so that you can edit it in any way you wish and claim ownership of it. This is content that has already been developed by someone else for you. PLR licenses can be acquired for various kinds of intellectual property including articles, eBooks, video, software, sound, and illustrations. Having trouble staying ahead of the necessary blogging schedule so you can stay competitive in your market? Well, what if we told you that you could purchase PLR articles at a fraction of the cost of hiring a ghostwriter to revamp and post on your blog.

Or, maybe you’ve wanted to write an eBook to help raise your status as an expert in your field but can never find the time? You could purchase a PLR eBook, customize them, put your name on the cover and sell them, keeping 100% of the profits. In this situation, you would have the same rights to the content as any other author would.

And these are just two basic ways you can utilize Private Label Rights to grow your business.

PLR content is an extremely cost-effective approach to delivering consistent content for marketing purposes.

If you are a veteran online entrepreneur, you may have a negative view of Private Label Rights. When the Internet first became a way to run a legitimate, profitable business, most of the PLR available was poorly written and researched. But as content became the main way businesses

could separate themselves from the herd and market their product and services, PLR providers stepped up their game. They know that if they provide sloppily written content, they will put themselves right out of business.

With the ever-growing demand for quality content consistently on the upswing, more writers started their own PLR stores to provide solid content all online entrepreneurs need. Now, you can find top-notch quality PLR on just about any topic and in a wide variety of formats. To break it all down, below are some of the benefits of using PLR content.

It saves you time

As a business owner, regardless of how much knowledge you may have about your industry, it can be energy-draining and time-consuming to churn out relevant content for your blog or website on a daily or even weekly basis. PLR articles save you the time of developing all the content yourself, thus allowing you to focus on other important matters of your business.

It saves you money

Most business owners who don’t have the time to write all their content themselves would prefer to hire the services of a ghostwriter. However, that can get expensive fast. In fact, it’s not unheard of to get a large bundle of PLR content for the price of one 400-word article from a ghostwriter!

Sample Content Preview

Introduction:

Welcome to the latest and very easy to apply “Email Marketing 3.0” Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing, for your business. I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step?by?step, topic by topic, and tool by tool, what you need to know to dominate Email Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever. Thi training is comprised of 20 chapters organized into 4 sections. This is exactly what you are going to learn:

Section 1: Email Marketing Basics In Chapters 1 through 4, we’ll talk about:

- What Is Email All About?
- What Is Email Marketing?
- How Can Email Marketing Help Your Business?
- Shocking Email Marketing Facts To Consider

Section 2: Email Marketing – Step by Step
In Chapters 5 through 10, we’ll talk about:

- Finding The Right Email Marketing Tool
- The Anatomy Of A Marketing Email
- Creating A Lead Magnet
- Setting Up Your First Email Marketing Campaign
- Setting Up A Squeeze Page
- Sending Traffic To Your Squeeze Page

Section 3: Advanced Email Marketing Strategies
In Chapters 11 through 16, we’ll talk about:

- Setting Up Newsletters And Autoresponders
- Setting Up An Email Contest Campaign
- Using Segmentation To Persuade Hard?To?Get Leads
- Collecting High?Quality Contact Data
- Crazy Simple Tricks To Double Your Open Rates
- Advanced Email Marketing Tactics That Work Today

Section 4: Additional Tips to consider
In Chapters 17 through 20, we’ll talk about:

- Do's and Don'ts
- Premium tools and Services to consider
- Shocking Case Studies
- Frequently Asked Questions

Well, it’s time for you to start getting the most out of Email Marketing on behalf of your Business.

I know you'll love this training.

Section 1

Email Marketing Basics

Technology has taken such incredible leaps of advancement that it is easy to forget how it was not so many years ago. Even with the advent of smartphones, laptops and wireless internet, we all tend to forget that the internet was designed to give us a different means of communication. Because when the internet was born, it was basically only used to send brief electronic messages between work colleagues in an enclosed facility, but you get the idea. Before that was possible, people who were apart by circumstances and distance could communicate with each other with written correspondence sent through postal offices.

But physical mail has its obvious limitations, so one of the first things devised by internet pioneers was electronic mail, or email for short.

So, What Is Email, And How Does It Work?

Email is simply written communication exchanged by two or more users across a digital network. More specifically, it is an electronic message that can contain text, images, and other types of attachments such as documents, and which is sent through a connected network to a person or a group of people.

Email works by using a program that manages the data in a message and saves it to a server, from where the messages are sent and received as well. Most people nowadays though use online email services such as “Outlook” and “Gmail”, which allows them to design and send their emails the easiest way possible, without having to worry about server maintenance and other technically complicated stuff.

What Are The Parts Of An Email?

- The Address: An Email address is the equivalent of the physical address where mail is sent. It starts with a username, which is followed by the “@” symbol, which works as a divider between the username and the domain name, which goes at the end of the address.
- The “To” Field: This is where the recipient address goes.
- The “From” Field: This is where the sender address goes.
- The Message Body: This is where the actual message is written, and
where the images and attachments are added.

What Are The Advantages Of Email?

- It’s Free!
- It’s instant no matter the distance!
- It can include text, images, video, music, links and documents
- It’s environmentally friendly
Did You Know?

- The first email was sent in 1971 by Ray Tomlinson to himself as a test email.

- By 1996 more electronic than postal mail was being sent.

Now that you have a better understanding of what email actually is, let’s take a look at our topic at hand in the following chapter. See you there!

Chapter 2: What is Email Marketing?

Hey there everyone! If you are reading this chapter, it is because you are either an online marketer or are already familiar with the online marketing world to an extent.

What’s more, we can already tell that you know that you can grow your business online if you put in the effort, and part of that effort is learning as much as you can before you leap into action. Unlike what the majority of people believe, online marketing is not a buzzword used to describe a passing get?rich?quick craze. It is a legitimate branch of marketing that uses online means to build brand awareness with the ultimate goal of turning a new business into a profitable venture. And it so happens that one of the most efficient ways to market to an online audience is through email. It is so efficient in fact that it has become its own online marketing method, and it has been aptly dubbed “Email Marketing” since the earlier days of the internet.

So just as the title implies, email marketing is the use of email to promote a business, a product, a service, and anything in between. It can be understood in simpler terms as the online equivalent of “direct mail”, which is how companies contact people directly to promote their stuff, just that instead of using the postal service to get in touch with leads and potential clients they use electronic mail.

Now, there is a growing differentiation between how direct mail works and how email marketing works thanks to the advent of content marketing. Whereas “direct mail” is used to send bulk business or advertising letters to people in a geographical segment, marketing emails are sent to people according to personalized targeting criteria that includes gender, locations, language, interests, professions, and so on.

What this means is that, contrary to direct mail, marketing emails are designed to develop a relationship with potential clients before they are used to convert potential clients into active customers.

That is why the majority of direct mail is sent straight to the dumpster instead of being read, and that is also why most marketers never truly learn how to create successful email marketing campaigns: because they are trying to emulate direct mail!

Why Is Email Marketing Better Then?

Email marketing is better than direct mail and almost double as effective as any other form of online marketing because it is an instant and more personal way of offering value to potential customers.

And the simple reason why email marketing is so effective is because it allows marketers to include their products at the center of their email content. That is, that they can send informative emails that provide value to their customers and use them to promote their products or services in a subtle but very effective way.

What most marketers find tough to master is how to craft and send personalized marketing emails that don’t end up in the spam folder, and in this training we are going to teach you all about it!

So, follow us to our next chapter so we can tell you what are the most relevant benefits of using email marketing to grow your business. Tune in!