Sample Content Preview

Introduction:

Welcome to the latest and very easy to apply “YouTube Marketing 2018” Training, designed to take you by the hand and walk you through the process of getting the most out of YouTube in 2018, on behalf of your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate YouTube Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 Chapters, ready to show you the latest YouTube Marketing strategies for 2018.

This is exactly what you are going to learn:

Chapter 1: What Is YouTube Marketing All About?
Chapter 2: Creating and Optimizing A Branded YouTube Channel
Chapter 3: Enabling Monetization On Your Channel
Chapter 4: Picking A Profitable Niche And Doing Keyword Research
Chapter 5: Ranking A Video The Right Way
Chapter 6: Making Money With Direct Affiliate Links
Chapter 7: Using End-Of-Video Calls To Action To Send People To Your Store
Chapter 8: Making Money By Jacking Product Launches
Chapter 9: Making Money By Renting Annotation Space
Chapter 10: Using YouTube To Raise Money With PayPal.Me
Chapter 11: Promoting Your Videos For Cheap With AdWords
Chapter 12: How To Find Direct Sponsorship Deals (PowerPoint)
Chapter 13: How To Increase Watch Times, Engagement, and Other Metrics
Chapter 14: Search Engine Optimization Strategies That Make Money In 2018
Chapter 15: Must-Know YouTube Best Practices For Businesses
Chapter 16: Alternative Monetization Strategies To Consider
Chapter 17: Do's And Don’ts
Chapter 18: Premium Tools And Services To Consider
Chapter 19: Shocking Case Studies
Chapter 20: Frequently Asked Questions

Well, it’s time for you to start getting the most out of YouTube Marketing in 2018, on behalf of your Business.

I know you'll love this training.

Chapter 1: What Is YouTube Marketing All About?

Video marketing has been a growing trend for a few years now. We’ve been saying that video is where the web is going, and we weren’t wrong: ever since last year video traffic makes up at least 78% of online traffic, and estimates forecast that it will go up to 80% in 2020!

In fact, it’s been found that all online traffic after 5 PM is video traffic, and most of that traffic goes to the largest video streaming platforms around, particularly YouTube, which uses video traffic to generate revenue.

YouTube has massive amounts of traffic, viewers, and content. It is the second most visited website in the world, right after Google. There are currently over 1 billion people using the platform to upload and consume video content, with over 300 hours of video being uploaded every day to the site!

Now, it is well known by this point that YouTube generates revenue by way of digital advertising. By letting content creators upload content to the

platform, it has created the perfect channel where businesses can put their adverts in front of a large audience. It is a win-win situation where businesses can get more exposure, and where YouTube and content creators can pocket their respective share of the advertising revenue.

But the truth is that ad revenue is not the only way of making money on YouTube, and advertising is not the only option for businesses that want to get more customers and more exposure.

In fact, YouTube marketing has not only become a great marketing tool because it allows marketers to upload unique content that is easy to share and consume, but also because it allows online and offline businesses to take advantage of video traffic to grow their presence.

This is because YouTube is the second largest search engine, and it can help marketers to improve any brand or business’ search engine optimization efforts.

That said, YouTube marketing is all about ranking your videos to help them reach the top spot in search results, both on YouTube and on Google. Once you are able to rank a video in the top listings you will be able to get, on average, a 34% increase in exposure.

That means that if you upload a video on YouTube to promote your business or brand and you are able to rank it on top, you will be able to generate more visitors to your website, or to your online store, or to your online events.

Also, more people will be able to learn about your brand simply by searching a few keywords on Google, and that will generate more customers for your business.

And that’s not counting countless other ways to make money out of your top-ranking videos, including growing your mailing lists, selling your digital products, promoting affiliate products, and so on!

Now, ranking a video is not easy, let alone ranking it on top, what with all the competition and oftentimes saturated niches. But with our advice you will be able to apply proven strategies that will help you to easily dominate YouTube Marketing, so allow us to grab you by the hand and show you how to do YouTube Marketing the right way today!

Chapter 2: Creating and Optimizing A Branded YouTube Channel

The first step in your YouTube Marketing journey is to create a branded channel for your business. A branded YouTube channel will allow you to use your brand’s name as the name of your channel, to manage editing permissions, and to offer your viewers a more customer-centric experience.

Getting Started

In order to create a branded YouTube channel you will need to have a Google account, and we are going to assume that you already have one. If you don’t, you’ll simply have to go to “Google.com” in your browser, and then to click on the “sign in” button. Then you’ll have to click on “create account” and to submit the sign-up info that you’ll be asked for.

Sample Content Preview

Introduction:

Welcome to the latest and very easy to apply “Traffic Generation for 2018” Training, designed to take you by the hand and walk you through the process of getting the most out of Traffic Generation in 2018, on behalf of your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Traffic Generation, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 HD training chapters, ready to show you the latest Traffic Generation strategies for 2018.

This is exactly what you are going to learn:

- Chapter 1: What Is Traffic Generation All About?
- Chapter 2: Creating and Optimizing A Traffic-Generating Website
- Chapter 3: Creating A Traffic Generating Blog Post
- Chapter 4: Setting Up A Traffic Generation Campaign On Facebook
- Chapter 5: Generating Traffic From Twitter With A “Tweetable Facts” Blog Post
- Chapter 6: Generating Search Traffic The Easy Way With A YouTube Video
- Chapter 7: Generating Targeted Traffic With A Retargeting Campaign
- Chapter 8: Generating Traffic And Leads With A Giveaway
- Chapter 9: Increasing Web Traffic With An Email Campaign
- Chapter 10: Driving Web Traffic With An Affiliate Program
- Chapter 11: Driving Targeted Traffic For Cheap With An AdWords Campaign
- Chapter 12: How To Get Your Site Indexed Instantly In 2018
- Chapter 13: Crazy Traffic Generation Tricks That Work In 2018
- Chapter 14: How To Get Guest Posts To Build Traffic
- Chapter 15: How To Improve Bounce Rates
- Chapter 16: Web Traffic Best Practices For Businesses
- Chapter 17: Do's And Don’ts
- Chapter 18: Premium Tools And Services To Consider
- Chapter 19: Shocking Case Studies
- Chapter 20: Frequently Asked Questions

Well, it’s time for you to start getting the most out of Traffic Generation in 2018, on behalf of your Business.

I know you'll love this training.

Chapter 1: What Is Traffic Generation All About?

Hey there my friends! Welcome to our newest online training course, “Traffic Generation 2018”. With this training you are going to learn everything that you’ll need to know to crush it with your websites in 2018 and beyond.

This is an updated and super charged training that we’ve filled with nothing but the newest traffic generation strategies. From designing a traffic generating website to learning how to use the top traffic generating platforms around, this one is designed to give you an insane advantage over whatever the competition throws at you.
What Is Traffic Generation and Why Is It So Important In 2018?

Whether you are an aspiring online marketer or have an active site already, you might have heard about a little thing called web traffic, which is the stream of web users that visit any given online property, particularly websites.

Website traffic is mostly measured in visits. If you are running a website and tell other marketers about it, the first thing you’ll be asked about it is: “How many monthly visits do you get on your website?”.

That is because when you access a website your visit is counted as a hit, and the goal is to keep you on the site for as long as possible, and to keep you coming back, and to convince you to share the site with others to generate more traffic back to that website.

That’s Where Traffic Generation Comes In!

Traffic generation is the method that online marketers use to generate traffic to websites, and it consists of a collection of strategies designed to drive as many visitors to a website or online platform.

Website traffic is an essential part of a website. Without traffic, a website is nothing but static content hosted on the internet, and traffic generation is becoming increasingly important because it is what’s helping site owners to get off the ground.

But traffic generation alone is not enough, and that’s what the competition doesn’t want you to know. That’s what other courses won’t tell you. They’ll be more than happy to just teach you how to drive thousands of irrelevant visitors to your site. That will keep you out of their way while also forcing you to spend more money on additional and likewise useless lessons.

But that’s not all it takes in 2018. In fact, traffic generation is only the first step, because you have to learn how to use it to make your websites relevant, easily discoverable, and highly authoritative.

Modern search engines have become so sophisticated that they’re no longer content with indexing your site; They’re also going to evaluate it, which means that attracting real and qualified traffic is the only way to make it to the top spot on search result pages!

In a nutshell, modern traffic generation is all about driving the right type of users to your site so they can help you to make your site relevant and to drive your business objectives.

And that is exactly what you are going to learn in this course: that traffic generation is a means to achieve your marketing goals with your websites.

Introduction:

Welcome to the latest and very easy to apply “Instagram Marketing 2018” Training, designed to take you by the hand and walk you through the process of getting the most out of Instagram in 2018, on behalf of your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Instagram Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters, ready to show you the latest Instagram Marketing strategies for 2018.

This is exactly what you are going to learn:

- Chapter 1: What Is Instagram Marketing All About?
- Chapter 2: Setting Up A Branded Instagram Account
- Chapter 3: Researching Profit-Generating Hashtags on Instagram
- Chapter 4: How To Create Posts That Get Lots of Views, Likes, Comments, and Shares
- Chapter 5: Boosting Your Best Performing Posts With A Business Account
- Chapter 6: Sending People To Your Sales Pages With Instagram Stories
- Chapter 7: Increasing Brand Awareness With Video Posts
- Chapter 8: Promoting Affiliate Offers With Instagram Live
- Chapter 9: Promoting A New Product Line With Carousel Posts
- Chapter 10: Hosting An Instagram Contest To Boost Engagement
- Chapter 11: Converting Instagram Followers Into Email Subscribers
- Chapter 12: How To Increase Online Sales With Instagram Shopping
- Chapter 13: How To Increase Profits With A Micro-Influencer Campaign
- Chapter 14: Instagram Marketing Tricks To Try In 2018
- Chapter 15: Instagram Marketing Best Practices For Businesses
- Chapter 16: How To Monetize Instagram In 2018
- Chapter 17: Do's And Don’ts
- Chapter 18: Premium Tools And Services To Consider
- Chapter 19: Shocking Case Studies
- Chapter 20: Frequently Asked Questions

Well, it’s time for you to start getting the most out of Instagram in 2018, on behalf of your Business.

I know you'll love this training.

Chapter 1: What Is Intagram Marketing All About?

Hey there everyone! Welcome to our “Instagram Marketing 2018” online training course, the only course you’ll need to totally dominate your Instagram game this year and beyond!

If you’ve been thinking about making it big on social media but are finding it difficult to get started, then this is for you! This course has been designed to teach you the easiest ways to actually start your own Instagram marketing business and to live the internet lifestyle that all successful people are talking about!
So What Is Instagram Marketing All About?

It’s been 8 years now since Instagram launched in 2010. Back then it was a simple yet very engaging app that allowed people to share stylized pictures in squared format, then it quickly grew and changed the marketing landscape.

That’s because companies soon realized that a platform such as Instagram would easily allow them to humanize their brands, their message, and more,
as they also realized that Instagram would allow them to inspire their audience in a way that was unheard of.

Because Instagram is all about visual discovery, businesses of all sizes have been able to use it to introduce and showcase their latest products in a very authentic way.

That is why businesses, brands, celebrities, and marketing agencies prefer Instagram as their top marketing channel today, because it allows them to build brand awareness without having to use the same old tricks. It makes them look fresh and original!

For your business, it means that you can easily advertise your products in a way that looks friendly and non-invasive.

It means that you can just simply upload entertaining pictures or videos of you telling the story of your brand and products to grow your business.

As you can see, Instagram is not for personal use only anymore, and online marketing has never been so compelling and straightforward!

And Why Is It Important In 2018?

There are currently over 700 million active monthly users on Instagram, 28% of which are US adults with purchasing power. Over 75% of them are overseas users that can help you expand your business to other regions. Surely you can see the potential for doing business there!

Now, we know that’s a lot of users, but how engaged are they- Well, very engaged indeed! 51% of them visit the platform daily, and 35% of them check it multiple times during the day. But that’s not all.

Another important benefit of Instagram marketing in 2018 is that Instagram audiences are much more engaged than audiences on other social media platforms. They produce more engagement rates for brands and businesses than users on Twitter or Facebook do!

70% of Instagram users in those audiences are spending time on the platform looking for brands and products. That means that building a visual presence on Instagram is vital for your online business.

And here’s the kicker: 72% of those Instagram users are qualified online shoppers! According to recent surveys, these users are making purchasing decisions on the spot, right after seeing a product being purely showcased, not advertised, on Instagram!

So, are you ready to learn all you’ll need to learn to become the next Instagram success story and to start building the online marketing life you’ve been dreaming of- Yes- Then let’s get started!

Chapter 2: Setting Up A Branded Instagram Account

Hey there everyone! It is about time that we get started with our training, and we’re going to start by showing you how to create and customize an Instagram account for your brand the right way. So grab your favorite mobile device and follow the next steps!

Signing Up

Start by downloading, installing, and opening the Instagram app on the tablet or phone that you’ll use to manage your branded Instagram account and then tap on “sign up”. Next up you’ll have to select whether to sign up with your phone number or your email address. In our case, we are going to sign up using an email address, so we’ll simply tap on the “email” option. Then we’re going to enter our email address in the “email” field, and then we’ll tap on “next”.

Next up you have to enter your full name and your new password. Here you have to enter the name of your brand or business in the “full name” field and then your password in the “password” field. You can then tap on “next” to continue signing up.

Your “full name” will be taken as your username, and you can tap on the “change username” option on the following screen to change your username before you start using Instagram. In our case, we’ll simply tap on “next” to continue.

Sample Content Preview

Introduction

Charities are non-profit organizations (NPOs) that choose to make the world a better place. They concern themselves with the common good, social health and well-being, and other philanthropic endeavors. Because charities exist in a number of fields, just about everyone can find a charity to support that mirrors their values and ethics. Since charitable organizations depend on fundraisers as their main source of revenue generation and there are so many charities, there is a lot of competition for donation dollars.

That is why the dedicated employees and volunteers for charities work so hard. They understand they are up against so many other similarly motivated business entities and devoted workers, so they are always looking for any edge that can make their fundraisers a success. That is what this guide is all about.

Many fundraisers target everyone, but it is important to target your ideal prospect. This raises the amount of the average donation or sale and also improves the chances that the giver will get involved in future fundraisers. In this report, you will learn why it is important to establish a fundraising timeline, and why you absolutely must add incentives for potential donors to boost your donation rates.

Recurring donations are covered, as well as why you don't want to spend too much time in this electronic age attempting to raise money over the telephone. Crowdfunding and mobile giving are two aspects of charity fundraising that should not be overlooked, and planning for donor retention is essential to make future fundraising efforts successful. You will learn these and other proven practices for running a successful fundraiser in this guide. If you are having a hard time coming up with ideas for fundraisers, we have listed several low-cost, high-return campaigns that routinely make good money for charities in any field. Let's get started making your next donation drive a hit by covering why it is important to focus your efforts on a niche audience, rather than anyone you meet.

Identifying Your Perfect Prospect

It is harder to sell ice to Eskimos rather than someone in Florida. That is probably not earthshaking news to you. It is difficult to sell or even give away something if the demand for that product or service is very low. Eskimos and other inhabitants of northern polar regions need only step outside their front doors to see all the ice they could ever need. Folks in hot and steamy Florida pay good money for bagged ice nine or ten months out of the year.

This is a simple example of why it is important to identify those people that are more likely to support your fundraiser rather than targeting everyone and anyone you encounter.

Fundraisers can be time-intensive, difficult, and cost a lot of money. It only makes sense to maximize the amount of money you create with each donation while simultaneously working as efficiently as possible. Identifying good donor prospects keeps you from wasting valuable resources and time, so let's take a look at a few things you need to keep in mind before you target potential donors.

Create Your Donor Prospect Avatar

An avatar is a profile of the perfect prospect you could possibly encounter. What does he or she look like? Is this person a woman or a man? The age, gender, interests, income level and other demographics of this avatar need to be considered. It probably comes as no great surprise to you that a homeless pets charity may attract the attention of interested donors which look different from those people who prefer to give their donation dollars to disaster relief funds.

This is why your development team needs to brainstorm and flesh out the details of your perfect prospect. When you try to sell hamburgers to meat lovers rather than vegetarians, you're going to be more successful.

Not Everyone Has the Same Capacity to Give

If your charity has been around for a while, you no doubt know how much money you need to generate on average from each donor for you to hit your revenue target. This is important to know, because although someone might love your organization and really want to contribute, that individual may not have enough expendable income to get involved. This doesn't mean only targeting wealthy prospects. As you know, any and every gift is accepted with welcome arms and heartfelt thanks. It does, however, mean spending most of your fundraising efforts targeting individuals that have shown a propensity to donate at a high level in the past, or that at least have an income level high enough to make for a potentially substantial donation.

Look in Your Own Backyard

Your volunteers and employees are an excellent referral source of highinterest donors. After all, people spend time with others like themselves. Those that work so hard to make your charity a success spend time with and talk with people that have similar interests. This means that offering your fundraising staff incentives for referring donors could be a low-cost or no-cost in-house way to contact high-interest prospects.

Establish Your Timeline and Financial Target

Successful fundraisers have targets. They know when they are going to launch their fundraiser, they prepare in advance, they have dedicated waypoints along the way where they check their progress and make changes, and they keep in constant contact with their team members.

Some charities take a less detailed approach. They know it is that time of year again for their annual fundraiser, so they contact previous donors, get in touch with their volunteers and tell their staff. They do a little advertising and reach out to social media, and when the end date for the fundraiser rolls around, they haven't hit their target.

They say that the devil is in the details, and this is the case with the successful fundraisers. You absolutely must establish a timeline that has more than just a start and end date. How much money do you need to raise? Add 20% or 30% to that figure and make that your revenue target. Begin advertising and getting the word out through your collection staff at least 30 days in advance of your fundraiser launch date. Email your donor and prospect lists.

The more detailed you can make your fundraiser the better your results will be. This includes continually checking your donation level and letting everyone know the financial targets you are aiming for each day and week. If you hold an annual fundraiser at the same time each year and run it for the same duration, you often find you get better than usual results because your prospects and previous donors know when to have money set aside to help you hit your revenue target.

Incentivizing the Give

It used to be that charitable organizations would simply ask for donations to help them reach their revenue targets. They would wax eloquently about what their charity was providing for the community and how the prospective giver could help make the world a better place with their donation. Since that was away most charities pursued funding, and everyone was doing the same thing, people were used to this type of approach.

Then something smart happened.

Someone down the line decided that if they could give a donor something of value in return for their donation, they would probably make more money than using the old school nothing-for-something approach. The groundbreakers who began incentivized fundraising understood that people give to charities for altruistic reasons. They also understood that just about everyone likes a good value, so if a donor could receive feelgood rewards and a high-value product or service for a donation, this would improve the amount of money raised while also connecting with a charity supporter that could do some free word-of-mouth advertising for them.

This is why you absolutely must offer donors a real incentive for giving. Some charitable organizations have pretty tight pockets when it comes to financing their fundraisers. They want to spend as little money as possible purchasing the products and services they will be giving to each donor that makes a monetary gift. This is a viable concern for charities that don't have a lot of money for this stage of the fundraising process.

While this may be an issue in some instances, charities need to understand there are plenty of companies that don't require an upfront purchase from NPOs and charities. They will offer coupon booklets and sometimes physical products or services the charity does not have to pay for on the front end. All the charity does is promote a company that has something to sell, and whenever a referral ends in a sale, the charity gets a flat referral fee or commission percentage.

Offer a Recurring Option

A lot of people may not be able to give $50 or $100 at one time, but they can easily afford $5 per month. You are missing out on a lot of potential donor money if you only offer one-time donations. The recurring model can often bring in more money per donor per year because it is easier on the pocketbook or wallet of the person making the donation.

There is another reason the recurring monthly or quarterly donation model works. People are creatures of habit. Once they have made a few recurring donations to your charity, this becomes a part of their regular financial activity. It begins to seem abnormal to them if they do not give when expected. Set this recurring option up on an auto-debit feature for your donors and the results will be better still.

Telephone Fundraising is Dead

Stephen George is a fundraising expert. He has more than 30 years of experience running fundraisers for charities and other NPOs. He has worked with organizations like UNICEF and the NSPCC and currently serves as the vice chairman for the United Kingdom's Institute of Fundraising. He advises charities to adopt a digital platform if they expect their fundraisers to be successful.

George points out that the telephone used to be the go-to money generator for fundraisers. There were of course radio and billboard advertising flyers and door hangers, and other types of marketing techniques. By and large, though, it was the telephone that generated the most money for charities during their fundraising efforts. Times have changed.

The veteran fundraiser points to statistics which show that in 2015, 93% of donors polled stated they used their tablet or smartphone to make a charitable donation. Before you believe this was a study probably slanted towards the younger crowd, think again. The heavy prevalence towards mobile donations showed in all age groups, even those over 65 years of age.

This means creating a fundraising website or blog is a must-do activity. Your charity probably already has a website, and adding a blog dedicated to your fundraisers is essential for success. Over time Google and other search engines will index the pages of your fundraising blog, and you will eventually receive free, laser-targeted donor traffic. Considering the 93% mobile giving statistic research firm Dunham + Company uncovered that Stephen George referred to, you must also make sure the experience is easy to give on a mobile device.

This doesn't mean you should abandon the telephones. Some older prospects have become used to the telephone fundraising pitch after several years of making donations that way. The move to digital and mobile means you should be tracking how your donors give, and where the largest dollars per donation originate. You will probably find that people who give on a mobile device may not deliver the largest dollar per donation figures, but they will undoubtedly provide the most significant overall amount of your donation dollars.