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Checklist 1 - Get More Leads From Your Blog

Blogging makes you an authority in your field and gives people an inside look at your workplace and its nature. This checklist guide will show you how to get more leads using OptinMonster which will work for on any WordPress Theme. If you use professional page builders and themes that include these “Popup” features you can use the services you already own. The important part is to have a popup form, sidebar form and in content form for maximum optin conversions.

A) POPUP FORMS:

1 You have to use OptinMonster to create a WordPress Popup plugin for your blog. Here is how to do it:

Step #1: First, Build Your Campaign

2 Get logged in to your OptinMonster account and went to the dashboard.

3 Now from the dashboard, click on the green-coloured button with Create campaign written on it.

4 After this, you'll be asked to choose a campaign type. , click on the Popup option, as you want to create a form.

5 Now, you have to choose your campaign template by hovering your

Checklist 1 - Get More Leads From Your Blog

mouse over to the design you like and tap on Use Template.

6 Finally, name your campaign and mention your website for which you want your popup form.

Step #2: Set The Display Rules

7 Now choose your display by clicking on Display Rules present at the top of the page, after which a tab will appear.

8 Configure your display rules as you want them and hit the green Save button.

Step #3: Go On And Publish It

9 After following all the steps mentioned above, hit the Publish button present at the top of the screen and wait until it turns Live.

10 Now select the Save button, and scroll down to Platform option and choose WordPress.

11 Hit the Go Live button from there and here is your popup button is ready and will appear on your website.

Checklist 1 - Get More Leads From Your Blog

B) OPTIN BOX IN THE SIDEBAR

12 Use OptinMonster to create this sidebar. Open it, and create an inline campaign by tapping on Create campaign button.

13 After creating your campaign, you have to design your sidebar and publish it.

14 Now, go to WordPress Admin>OptinMonster>Campaigns tab view.

15 Sync your campaign with your site by selecting Refresh Campaign from there.

16 Now tap on Go Live link and your sidebar campaign will be visible there.

17 The final step here is to add OptinMonster Widget in the Admin section of your site. That’s it, your opt-in box in the sidebar has been created.

C) OPTIN BOX INSIDE THE CONTENT

18 First, you have to create an inline opt-in form by tapping on creating a campaign button in OptinMonster and then set its template, build your campaign and save it.

19 In the next step, go to the Publish tab and change your status from

Checklist 1 - Get More Leads From Your Blog

pause to live, now scrolling down, and click on the Campaign Embed option. A code will appear, which can be copy-pasted to whichever location in content, you want your opt-in box to appear.

20 Now, create lead magnets for your campaign box by going to the edit section and clicking on the Display Rules.

21 Select current URL path and insert URL for your blog post there and hit the Save button. Now, this feature box will appear in the content of your blog post.

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Introduction

Google Classroom program now has 40 million users, 30 million Chromebooks students!

40 million students and educators rely on Google Classroom to stay organized and support creative teaching techniques. 30 million more use Chromebooks to open up a world of possibilities both inside and outside the classroom.

Google Classroom makes organizing and managing all of your Google Apps activities streamlined and easy. Set it up in minutes.

Thousands of teachers are certainly finding their way to Google Classroom. It has been as billed by Google: less focus on tech, more focus on teaching. It has made managing Google Apps files in schools more streamlined and communicating with classes easier. Have you set up Classroom in your classroom? If you’re like many others we know, you might not have for some reason.

Well, now is the time! This guide will show you how to set Classroom up in a matter of minutes and perform the main tasks, easy time saving hacks for teachers, how to analyse usage reports, and so many other handy tips and tricks to make your Google Classroom a success.

Happy Learning!

As the classroom is becoming more and more paperless, teachers have to start finding solutions to hand out assignments, manage their classroom, communicate with students, and so on.

A rapidly growing number of teachers are finding their way to Google Classroom. An ingenious virtual classroom that focusses less on tech and more on teaching. You don’t have to be a tech professional to handle this classroom.

In this post we will explain what Google Classroom is, and what you can or can’t do with it.

What is GC?

Google Classroom helps teachers and students to communicate and can be used to organize and manage assignments, to go paperless, for collaboration between students and between teachers, and so on! You could compare it with iTunes U, Showbie, and other online learning platforms.

It’s built on top of Google Docs and Google Drive, which means it’s very easy to use and intuitive for any teacher. But that doesn’t mean it’s boring. Google Classroom is full of surprises you’ll encounter along the way.

Things you can do with Google Classroom

So this is probably the most important question. Why would you use Google Classroom? What’s in it for you?

First of all, it’s completely free. You won’t have to upgrade to a pro version that will cost you some money. Yes, $0,00. Nothing. At. All.

After you’ve set up your classroom, you can get started. You’ll find out how to set up your Google classroom account in just a few minutes. Here’s a list of the things you can do with it:

- Add announcements and lesson material: Give your students announcements about your lesson. Add lesson materials in the announcements. That way, students

can find everything quickly. You can add materials from a Google drive, connected to that Google Classroom lesson, add files and images from your computer, add a YouTube video or add any other link you want your students to visit. You can add a BookWidgets exercise in just minutes. It’s that easy!

- Add assignments: Just like adding an announcement, you can add an assignment to your course. It works the same way, but here you get the option to add a due date. It will notify your students when they have to make an assignment and it will also appear in their Calendar.

- Grade an assignment: Afterwards, you can check and grade the assignments your students have handed in. There’s room for feedback via a teacher comment. Then, send the assignment back to your students.

- Manage students: Of course, your students have to be able to share comments. Or not? That’s completely up to you! You can manage permissions, giving students the ability to post and comment, only comment, or give only the teacher the ability to post and comment. You can even e-mail your students individually.

Things you can’t do with Google Classroom

There are a few things you should know before you start using Google Classroom with the wrong reasons. It’s an online learning platform, but it isn’t:

- A Chatbox: You can comment on assignments and announcements, but there’s no chat function. If you do want to be in direct contact with your students, you can send them an email, or you can enable other Google apps to take over that function.

- A Test or quiz tool: There are some possibilities when it comes to making quizzes in Google Classroom, but it’s still not meant to be a quiz tool. There are so many other good apps for that.

Option 1: You can add tests and assignments from other educational apps right inside Google Classroom, like for example, an BookWidgets test that gets automatically graded. Option 2: Here’s what you can do inside Google Classroom itself: Add a question. Then choose between an open answer or a multiple choice question. It’s best to choose the first option if you want to make your digital classroom more interactive.

- A discussion forum: You can make announcements, and students can really comment on them, but it’s not a great fit for discussions.

Setting up Google Classroom in 3 simple steps

This means Google Classroom must mean something to you. You’ll find it’s easy to set up and very intuitive to keep on using it. Follow these steps to set up your Google Classroom teacher account:

1. Sign up

When you go to classroom.google.com you can use Classroom by logging in using a G suite e-mail address or you can use it without “claiming” to use it for education. Everything works just fine that way too. It just harder to manage your students if you have hundreds of them. You’ll have to add them one by one.

2. Create your first class

Click on the “+” button in the right upper corner. Choose for “create a class”. Here, you fill in some detail information about your class. Write down a good class name and section. The class name should be the title of your class so you can find it back in a few seconds. Then click on “create”.

3. Invite students to your class

Once you have created your class, you can invite your students. Let them sign using the Google Classroom app by entering the unique code you gave them. You’ll find the code in your created class. Go to the tab “students”. Another option is to invite your students one by one by entering their e-mail address.

Now your online class is ready! At least, it’s there, and everyone can access it. There are a few other things you have to do before you can take off for real.

- Create your first assignment or make an announcement. Click on the “+” button at the bottom in the “updates” tab. Don’t forget to number your assignments. It’s easier for your students to see which one comes first as you are unable to reorder assignments in the stream. Click on the title to see if any students have handed in the assignment and to give grades and feedback. Afterwards, you can return the assignments to your students, so they can start editing again.

- Add some lesson material to your assignment/ class. Add material from Google Drive or add a YouTube video, a file from your computer, a link, etc. You find these options right beneath the due date. If you just want to share a presentation of your class, which is not linked to an assignment, you can go to the tab “about”. Here you can add some lesson material like slides, interesting articles and examples.

- Access the Drive folder. Every time, you create a new class, Google Classroom creates a Drive folder for that class. You can access the folder by going to all your class tiles. On each tile, you’ll find a folder icon. Click on it, and you’re in the folder. Here you can add class materials too. All your students assignments automatically end up in the Google Drive folder, so you’ll find it back whenever you want.

The Best Apps For Your Google Classroom

You can add practically everything to Google Classroom with a link to the website or page. Although, this doesn’t allow students to work interactively with the apps, on the apps. There are a lot of apps that have a built in share button to Google Classroom. This makes it easy for students to open the app via Google Classroom.

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Introduction:

Welcome to the latest and very easy to apply “Facebook Marketing” Training, designed to take you by the hand and walk you through the process of getting the most out of Facebook on behalf of your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Facebook Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

The training is comprised of 20 chapters, ready to show you the latest Facebook Marketing strategies.

This Is Exactly What You Are Going To Learn:

Chapter 1-What is Latest Facebook Marketing all about?
Chapter 2-Creating A Facebook Page To Promote Your Business
Chapter 3-Creating Optimized Facebook Marketing Posts
Chapter 4-Promoting A Facebook Marketing Post
Chapter 5-Creating A Targeted Facebook Group
Chapter 6-Creating A Facebook Content Marketing Calendar And Scheduling Posts
Chapter 7-Using Facebook Live To Boost Engagement And Product Awareness
Chapter 8-Collecting Leads With A Facebook Giveaway campaign
Chapter 9-Integrating A Lead Capture Campaign On Your Facebook Page
Chapter 10-Creating A Facebook Web Traffic Ad
Chapter 11-Creating A Facebook Remarketing Campaign
Chapter 12-The Perfect Facebook Marketing Plan For 2020
Chapter 13-Latest Facebook Marketing Strategies For Local Businesses
Chapter 14-Crazy Ways To Make Traffic To Your Facebook Pages Explode
Chapter 15-Latest Facebook Contest Ideas To Try In 2020
Chapter 16-Latest Facebook Marketing Trends To Keep An Eye On In 2020
Chapter 17-Latest Facebook Marketing Do’s And Don’ts
Chapter 18-Latest Facebook Marketing Premium Tools And Services To Consider
Chapter 19-Latest Facebook Marketing Success Stories
Chapter 20-Latest Facebook Marketing Frequently Asked Questions
Well, it’s time for you to start getting the most out of Facebook, on behalf of your business.

I know you'll love this training.

Chapter 1: What is Latest Facebook Marketing all about?

Hey there everyone!

Welcome to “Latest Facebook Marketing”, this year’s ultimate Facebook Marketing training program. We are more than glad to have you on board and congratulate you on your decision to learn from the best!

Facebook is the top social platform for brands and businesses, and Facebook marketing is vital for your growth strategy, yet, it can be difficult to keep up with the competition and the changes that the platform constantly goes through.

So, if you want to learn an optimized, streamlined, fool-proof method to outdo whatever your competition is doing, then Latest Facebook Marketing is the training for you. If you’re new to Facebook Marketing, you’ll be glad to know that we’re starting from the basics, and if you’re not, then this is a great opportunity to get a fresh take. Let’s get started!

What is Facebook Marketing?

Facebook marketing is the use of Facebook as digital marketing channel. More specifically, it is the use of the Facebook platforms and its features to promote your brand, your business, and your products, to engage your audience, to collect leads, to communicate with potential customers, to build awareness, to generate traffic, and to drive sales.

Facebook is a marketing-friendly platform with a business-oriented environment, where you can build a presence for your business by providing value through content, conversations, and entertainment.

You can use Facebook for marketing at no cost, and your success comes down to the strategies that you apply and the time you put into it.

How does it work?

Facebook Marketing works primarily by building a social presence for your brand that users can interact with.

This means you are going to create a profile for your business the same you would create a profile for yourself.

In fact, the Facebook Marketing mindset is similar to the personal brand mindset: you create a page for your business that people can Like or Follow, where you are going to publish posts that sound casual and engaging to make it easier for people to interact with your brand.

Once you establish a presence and build a following, you are going to raise awareness about your products, services, and offers by curating branded content from your website or other content channel.

Right after you can start promoting your stuff a little more aggressively through contests and by sharing promotions such as discounts to get your audience interested in your stuff.

Then you can start using Facebook features for businesses, such as Facebook ads and Facebook remarketing.

Why should you consider Facebook for Marketing?

Facebook should no doubt be a part of your digital marketing arsenal. The most obvious reason why you should consider it is exposure.

Facebook is still the most visited, most active social media site that exists, with over a billion active users a month. This means that finding the perfect audience for your business is easier on Facebook.

Facebook provides you with plenty of tools to engage your audience, including business pages, groups, chat, live video, and multimedia posts.

Facebook also gives you all the flexibility you need to promote your brand and to send traffic from your pages and groups to your website.

Facebook also lets you cross-promote content to Instagram, and it lets you integrate lead capturing functions such as lead capture shortcuts on your pages.

Plus, Facebook has what is perhaps the second largest and most cost-effective advertising platform on the internet.

What benefits can Latest Facebook Marketing bring for your Business?

With latest Facebook Marketing you will learn all the steps involved in building a presence for your business on Facebook the right way.

Here you’ll also learn the latest marketing tactics that work on Facebook, and proven strategies with an amazing track record of generating results and profits for businesses in any niche.

Latest Facebook Marketing also shows you the correct way of setting up paid campaigns on Facebook for maximum results and maximum return on investment, so every dollar your business puts into paid ads goes back to your balance.

Furthermore, with Latest Facebook Marketing you’ll learn how to create long-term brand loyalty and repeating customers at a fraction of the cost you’ll pay if you hired an agency, all by learning how to do it yourself!

What’s the future for Facebook Marketing?

The future of Facebook marketing is more automated and enhanced by novel technologies like virtual reality, augmented reality, and 360 videos. Facebook’s idea is to make it easier for customers in the platform to experience the products and services that are promoted by businesses there.

You can also have a taste of the future of Facebook marketing today by trying out stories and chatbots, yet these features are in their very infancy, but they’re worth keeping an eye on.

So, are you ready to start your Latest Facebook Marketing journey? Then allow us to grab you by the hand so we can teach you all that’ll lead you to your Facebook Marketing success!

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Introduction:

Welcome to the latest and very easy to apply “Email Marketing ” Training, designed to take you by the hand and walk you through the process of getting the most out of Email Marketing in , on behalf of your business.

I’m very excited to have you here, and I know that this will be very helpful for you.

This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate email marketing, in the easiest way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters, ready to show you the latest email marketing strategies.

This is exactly what you are going to learn:

Chapter 1: What Is Email Marketing All About?
Chapter 2: Setting Up The Perfect Template For Your Emails
Chapter 3: Creating An Email Marketing Campaign
Chapter 4: Creating An Automated Newsletter Campaign
Chapter 5: Building And Embedding A Lead Capture Page On Your Website
Chapter 6: Creating A Subscriber Pop-Up For Your Site
Chapter 7: Creating A Sign-Up Form For Your Facebook Business Page
Chapter 8: Generating More Email Leads With A Giveaway Campaign
Chapter 9: Setting Up A Lead Generation Campaign On Facebook
Chapter 10: Retargeting Site Visitors That Don’t Sign Up
Chapter 11: Engaging Subscribers That Don’t Open Your Emails
Chapter 12: Defining The Perfect Email Marketing Lifecycle For Your Business
Chapter 13: Improving Your Email Design Strategy
Chapter 14: Tricks And Tips To Boost Open Rates And Click-Through Rates
Chapter 15: The Best Types Of Lead Magnets And Email Incentives You Can Offer
Chapter 16: Email Marketing Best Practices
Chapter 17: Email Marketing Do’s And Don’ts
Chapter 18: Email Marketing Premium Tools And Services To Consider
Chapter 19: Email Marketing Success Stories
Chapter 20: Email Marketing Frequently Asked Questions

Well, It’s Time For You To Start Getting The Most Out Of Email Marketing In, On Behalf Of Your Business.

I know you'll love this training.

Chapter 1: What Is Email Marketing All About?

Hey there everyone! Welcome to our newest online marketing master class, the Email Marketing Success Kit! Thanks for letting us be your guide in this educational journey, and congratulations for your decision to learn how to tackle the hottest internet marketing trend of this year and beyond!

If you’re a regular internet user, you are well aware of how important email is for everyday life and for business. Most people take email for granted because it is the easiest thing to use and understand, but what most people are not aware of is that email is a goldmine that can help you drive traffic, generate leads, and make more sales.

That Takes Us To Email Marketing

This isn’t news to anyone who is familiar with online marketing, or to anyone who has been added to a business mailing list. Businesses and entrepreneurs have been using email as a marketing tool to make their business goals a reality for years, and it is as powerful today as it has ever been!

Email marketing is simply the use of email to promote a brand, a product, a service, or a business. Email marketing is a direct marketing strategy because it allows you to contact potential customers directly, in their email inboxes.

And that right there is one of the reasons why email is still one of the best marketing methods around: an email subscriber is someone that has already joined your contact list because he or she wants your brand or business to send them personalized emails.

So even though there currently exist more than 40 marketing categories, email is the only marketing category that lets you nurture leads and cultivate customer relationships directly and affordably. For those reasons alone, over 85% of US retailers consider email their top marketing channel!

What’s more, email marketing has improved considerably. Now, there are tools and platforms that help you organize and automate your email marketing efforts. Things have come a long way since the days when people and companies had to set up their own mailing servers, and design their emails from scratch.

Are You A Marketer? Do You Own A Business? Then You Need Email Marketing, Period If you want to grow your career or business, then you better learn the top reasons why email marketing is more important in than ever:

- 94% or more of internet users use email as their primary contact method. This means that, with email marketing, you’ll be able to reach many more users than through any other marketing channel, even social media!

- With email marketing, you’ll be able to keep leads and customers informed about your brand or business, and to send them incentives such as coupon codes and exclusive offers to encourage brand loyalty!

- Up to 90% of emails are opened and clicked. This contrasts with impressions on social media, where organic posts are only seen by around 2% of users because platforms drive more traffic to sponsored posts.

- Email marketing drives more sales: over 4% of email users buy something from an email marketing campaign, whereas only 2.5% of search engine users and a meager 0.6% of social media users buy something from a campaign on those channels.

- Email marketing is the most cost-effective marketing method around. On average, an email marketing campaign generates $38 or more for every $1 you spend!

- 72% of people prefer to receive promotional messages in their email inboxes, compared to only 12% who prefer to receive them on social media.

Email is not going anywhere anytime soon, and it will keep being the most relevant marketing channel for a long time to come, so we’ve designed this training to help you get the most out of your email marketing efforts this year and beyond! So get ready, because next we’ll be showing you how to create the perfect email marketing campaign, from zero! Ready? Then we’ll see you in the next lesson!

Chapter 2: Setting Up The Perfect Template For Your Emails

Hey there everyone! Ready to become an email marketing expert? Then let’s do this! Every email marketing campaign starts with a great email, and the secret of a great email is in the design.

In this first lesson we are going to show you how to create a perfect email template for your campaigns that is guaranteed to drive results in 2019 and beyond!

Now, before we get started, we’d like to mention that we’ll be using “MailChimp” to manage all the email marketing that we’ll do in this training, from creating the template using its built-in page editor, to creating the campaigns.

We’ve chosen MailChimp because it is an all-in-one, user friendly, and affordable email marketing solution that allows you to get started for free until you reach 2,000 contacts, or until you need to create more than one audience. Then you’ll have to upgrade your plan.

The good news is that these all-in-one platforms are very similar, so you can apply these same steps no matter what platform you choose.

Getting Started

Ok, ready? Let’s get started then. To create an email template on MailChimp, start on the dashboard and click on the “templates” tab.

On the next page, click on the “create template” button.

Now you can start creating your template. The first step is to select a starting point. Here you have three options: layouts, themes, and “code your own”.

In “layouts” you can select a layout that you’ll use as the design guide. There are “featured” layouts with placeholders that you have to replace, and blank layouts that you have to modify from scratch.

In “themes” you can select a preset that is pre-built around a category. Use the themes drop-down menu to filter these templates to a category of your choice. Here you’ll find templates for some of the most popular businesses, including ecommerce, holiday, newsletters, and subscriber alerts.

Lastly, in “code your own” you can select to “paste in code” if you want to create a template from custom code, “import HTML” to create a template by uploading an HTML file with your custom code, or “import zip” to create a template by uploading a zip file with your custom code.

In this example, we are going to select a preset from the “themes” section. One thing you’ll notice is that we are not going to pick a preset based on a category, but based on the elements that a high-converting email template has.

These elements are a minimalist layout with at least half a page of white space, a simple logo placement, a headline placeholder, a placeholder block for copy, and a placeholder CTA button.

As you can see here, one of the “featured” presets has all the necessary elements that we’re looking for, we would only have to remove filler elements, and to customize the rest. To select a preset, simply click on it.

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With over 330 million average monthly users globally and over 500 million daily tweets, Twitter is a powerful social and marketing platform to grow your business globally.

Businesses market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more.

It’s been reported that 66% of brands with over 100 employees use Twitter for marketing purposes.

No matter your industry or sector, Twitter marketing is a valuable tool that can help you reach your goals and interact with your existing and future customers.

To get started, our comprehensive and well researched Twitter Profit Hacks Training Guide will assist you at every step of making profits with your Twitter Marketing this year. This guide will educate you on what a Twitter marketing strategy is, how you can use Twitter for your business, and what tips and tricks you can implement to help you improve your marketing efforts on the platform including contests and Ad Campaigns thereby making profits easily.

Getting started on Twitter doesn’t need to be scary.

Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should do to get started on Twitter.

1. Choose the right username

The first step in getting started on Twitter is creating your account. When creating your account, it’s important to remember that your username—or as it’s called on Twitter: your “handle,” is outward-facing and will be what the public uses to identify your business. You want your handle to be around 10 – 15 characters so your customers can “mention” your business without using too many of the 140 they have to use.

2. Create a bio that captures your business

Twitter is widely recognized as one of the most open social networks, in that, most of the communication on the site takes place in front of people in the news stream (rather than on individual pages or groups). Keep in mind when creating your bio, more people will find you on Twitter that has no previous knowledge of who you are or what you do than on any other network.

3. Upload a photo or image that makes you stand out

Don’t underestimate the importance of picking the right picture or image for your profile (and please, please, please don’t send a tweet until you have uploaded one). For businesses, the perfect profile image will be one that your customers already know and associate with your business—like your company logo. For individuals, you’ll want to use a close-up headshot and make sure you are the only person in the photo.

4. Introduce yourself by sending your first tweet

Now is the perfect time to send your first tweet. It’s not going to be anything earthshattering, and you won’t have any followers (yet) to see it, but it will let people know you are a real person or business and not a robot or spammer. Make the tweet something simple; your introduction to the Twitter world.

5. Find the right people to follow

Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish? For this reason, you’ll want to set up some criteria, based on your experience, your industry, and what you’re trying to accomplish.

People you want to follow could include friends, professionals in your industry, other local businesses, colleagues, and even current or potential customers.

When you’re starting out, the key is to follow businesses, like yours that are doing it well— don’t mimic everything they tweet but pay attention to how they are engaging and the type of content they share. Keep your eye on Twitter’s “Who to Follow” feature (in the left column) for recommendations for people and businesses that fit your interests.

6. Tell your network you’re on Twitter

Before we go any further, need to tell you something you need to know to grow your following on Twitter is not easy—especially if you’re starting from scratch. However, lucky for you, your business already has a following and many of those people that shop at your business. If someone has already joined your email list, they most likely would love to connect with you on Twitter too. Send out an email to your contact list, inviting people to follow you on Twitter.

7. Get the tools you need

Like anything else, if you want to be successful on Twitter you want to make sure you have the right tools. There are several tools out there including three you’ll want to have access to from day one.

Monitor your profile on the go with the Twitter mobile app Schedule tweets and track your reach with any tool

8. Create your first Twitter List

Twitter Lists are a cool feature provided by Twitter to let users organize the people they follow into specific groups based on industry, relationship, expertise, etc. When you’re first starting out, lists won’t need to be a top priority because you’ll still be growing your community but creating at least one List to let yourself get accustomed to using them.

It’s much easier to keep your contacts organized from the beginning than to try to organize them when you really need them.

9. Save some searches

Similar to Lists, Saved Searches let users organize their content, but do it based on a specific topic rather than on specific users. Saved searches work exactly as they sound. You find a topic of interest or relevance to your business, search for it in Twitter’s “Discover” tab, and then save it for future reference. After saving it, you can easily go back and see results as they appear in real-time.

Some ideas for searches to save include your business name, your name, the city/town that you’re in, industry-related topics, popular hashtags, etc.

10. Connect your touchpoints

A study found that 80.5% of small business websites do not link to social media networks. Please do not make this mistake. Connecting your website to your Twitter profile will help drive traffic and organically build your social following. You’ll also want to make sure you’re inserting a link into your email newsletter with a strong call-to-action.

11. Don’t forget to have a plan!

Just being on Twitter won’t be enough to accomplish those goals—even if you follow these 10 steps to getting started. What will allow you to achieve those goals is having a social strategy about the way you plan to engage on Twitter, the type of content you want to share, and the milestones you hope to achieve.

Your strategy probably will change once you get started, but without having one before you launch your first tweet, you won’t make it much further than these first 10 steps.

Twitter is a dynamic social networking tool where you can search for any topic and access the information related to it be it pop culture, local or global news or any brands you use. Various businessmen and big companies are using it to continuously update their business to stay in trend.

Many businesses like HubSpot are making use of twitter to engage users, to Advertise their brand, increase followers and more. Content can be easily distributed with the help of the twitter platform. In this chapter, you will learn various tricks that can be used to improve your twitter marketing efforts.

Twitter Marketing Strategy:

It is a strategy that includes publishing and distributing content, creating users, followers through this platform. The main aim of this strategy is to get new followers, create brand awareness, increase sales and boost conversions.