Sample Content Preview

Insider’s Guide to Snapchat Marketing

What is Snapchat?

Snapchat is a social media platform created for sending photos, videos, and text messages that disappear in seconds. There are several different features such as Stories (photos or videos that can be viewed for 24 hours before disappearing), Memories (saved photos and videos for viewing and sharing in the future), and filters, lenses, and stickers to give your posts and messages some fun flair!

Snapchat isn't like any other social media platform out there. It’s all about real-time videos, personal messaging, doodles and emojis, and quirky, fun content. The content there is full of personality and is rawer, versus being buttoned-up and refined. So, you’ll have to approach your strategy a little differently than other social media platforms. Brand messaging that is TOO professional or salesy will be seen as boring and not engaging. Instead, you’ll need to think outside-of-the-box and have some fun with the content you share.

Why You Should Use Snapchat for Your Business

So why market your company on Snapchat? There are several reasons:

- Since it’s a different type of social media platform, there is less competition. That means it’s easier to stand out and dominate!
- There’s no algorithm that decides which subscribed content Snapchatters will see. If they’re subscribed to your business, they will be able to see everything you post under the Subscriptions section of the app.
- It’s extremely popular with millennials, and an effective way to reach new audiences.
- It’s a great way to show your brand’s playful side and engage with potential customers.
With Snapchat, you can instantly connect with market-driving audiences. Here are just a few facts about Snapchat’s users:
- 280 million people use Snapchat each day (on average)
- 75% of millennials and Gen Zers are on Snapchat
- Snapchatters spend an average of more than 30 minutes on the platform every day

If you’re ready to get started with Snapchat marketing for your business, the first steps are to create a business/ads account, setup your pixel, and then create a public profile for your business.

How To Setup A Snapchat Business Account

Setting up a Business Snapchat account is quick and easy. First, visit https://forbusiness.snapchat.com/ You’ll click the “Get Started” or “Create an Ad” button to get started with setup. On the next screen you’ll enter your account details. Choose your username carefully, you only get 15 characters to tell your audience who you are!
On the next two screens you’ll input the name of your business, your location, currency, and phone number. And that’s it! You’re done creating your business account and ready to set up your Snapchat pixel.

Setting Up a Pixel

Once you’ve created your business account and are logged in, click on the dropdown menu in the top left corner of the screen. From there, under Assets, click the Events Manager link. This will take you to the pixel creation screen. You can either copy the pixel code to add it directly to your site header, or you can opt to use the Partner Integration feature which includes setup options like Google Tag Manager. Snapchat will walk you through each step in the process regardless of which option you choose.

Once you’ve finished setting up and installing your Snapchat pixel, it’s time to create a Public Profile for your business so that Snapchatters can find you!

Creating A Public Profile for Your Business

Snapchatters can keep up with your brand by subscribing to your Public Profile. Subscribers will be able to see your public profile posts in their Subscription carousel, and non-subscribers will be able to find your brand by search, @ mentions, and the Discover and Highlights sections.

With a public profile for your business, you’ll be able to see analytics such as Story views, subscriber vs. non-subscriber views, subscriber growth, and engagement. This information is accessible both in the app and also on the web-based platform for business. You’ll also be able to add an ecommerce store (using Shopify) to sell your goods on the app.

To set up your public profile, follow these steps:

- Log into your Snapchat Business/Ads Manager account
- Click the dropdown menu in the top left. Under the Business section, click Public Profiles.
- Click “Create a Snapchat Account” or “I already have a Snapchat account”
- If you already have an account, login with your profile username and confirm you want to link it to your business account
- If you don’t already have an account, you’ll be prompted to create a username for your public profile
- Next you can input your profile information, including your profile picture, bio, category, location, website, and email.
- Once you are done filling out your profile details, click “Create Profile” and your account will be live!
Remember, public profiles are discoverable and a great way to be found organically and build a following.

How To Leverage Your Existing Community

Many of your current community members probably have a personal Snapchat account already. To help build your Snapchat following, reach out to them and tell them how to find you there! Here are a few suggestions to get you started:

- Change your social media profile pictures to your Snapcode
- Share a link with followers that goes directly to your Snapcode by adding your username to this URL: https://www.snapchat.com/add/USERNAME
- Talk about Snapchat in your YouTube and TikTok videos and invite followers and viewers to join you
- Promote your Snapchat account in emails that you send to your existing audience

Pro tip: Create content or an offer that is only available on Snapchat. Promote it via email and social media to encourage existing community members to join you on Snapchat and subscribe to your account there.

Sample Content Preview

Insider’s Guide to TikTok Marketing

What is TikTok?

TikTok, at its core, is a social media platform for short, easily digestible videos. It originally started as a lip-syncing app named Musical.ly but now has become one of the most popular platforms for video content. As of January 2021, TikTok had 689 million monthly active users worldwide, with more than 100 million of those users in the United States. It was the most downloaded app of 2020, and its explosive growth is showing no signs of slowing down anytime soon. Currently ranking as the seventh-largest platform when it comes to user count, TikTok is bigger than SnapChat, Pinterest, and even Twitter! Users spend an average of 52 minutes per day on TikTok, only a few minutes behind the 58-minute average for Facebook.

But wait, isn’t TikTok really just a bunch of kids sharing silly videos? Absolutely not! While it’s true that TikTok does have a higher number of younger users, 1/3 of its audience is over 30 years of age and that number is growing. And interestingly enough, TikTok has more male users than female users, which is not the case for other popular social media platforms. According to an analysis by the App Ape, 55.6% of TikTok users are men, and 16.8% of its users are in their 40s.

TikTok is available in more than 200 countries and is recognized by 89% of Americans. One major feature that sets TikTok apart from other social media platforms is that users have the ability to download videos from other users and upload them to other places. Even if you don’t have a TikTok account yet, you’ve most likely seen viral trend videos (called TikTok Challenges) on Facebook or Instagram that were originally from TikTok. In short, it’s everywhere. But in spite of the numbers, few marketers are using TikTok for marketing, which means it’s the perfect time to get started!

Optimize Your TikTok Profile

When you first setup your TikTok account, it’s important to optimize your profile right away so that users can find and follow you. Here are the steps you need to take:

1. Make sure you are using a business profile and not a personal or creator one.
2. Choose the appropriate category for your business profile.
3. Make your username relevant and descriptive.
4. Fill out your bio.
5. Add a website link to your profile.
6. Add an email address to your profile.
7. Add a YouTube channel link.
8. Add an Instagram profile link.
9. Add a profile photo.

How to Build A TikTok Following

• Choose a niche so that you can gain followers interested in that topic.
• Be trustworthy! Share information that people know they can trust.
• Have fun with it, after all, no one wants to watch someone who is obviously not enjoying themselves!
• Post videos often, multiple times a day if possible.
• Be authentic. Viewers can tell when you’re being fake and it leaves a bad taste in their mouth.
• Tell a story. People love stories! Use your videos to tell a story in a creative way that keeps them engaged until the end.
• Immerse yourself in the TikTok app and learn the lingo, how people use the app, etc.
• Monitor analytics on a regular basis to see what is working and what isn’t. Use that info to help you plan future content to grow your following.
• Focus on one message for each video. Keep it simple and to the point.
• Be consistent with posting content. Don’t post 10 videos today and then nothing for a week. You’ve got to keep up the momentum!
• Post at the right time of day for your audience. Post at various times on different days and watch your video stats to see what gets the best response.
• Use the right hashtags for your content and niche. Choose at least 1-2 relevant hashtags and then add one trending hashtag, like #fyp, #tiktok, or #foryoupage to help extend your reach.
• Duet other people in your niche so that you can reach their existing audiences as well.

Use Your Existing Community to Grow Your TikTok Following

• Download your TikTok videos and share them on other platforms
• Link to your TikTok in your other social media profiles
• Add your TikTok link to your website
• Be direct and ask current fans from other platforms to follow you
• Create posts where you share your TikTok link and invite others to put their links in the comments as well
• Offer an exclusive lead magnet that is only available on TikTok and promote it on your other social channels

Make Money on TikTok

TikTok isn’t just for fun, there are many people making big bucks too! Here are a few ways to make money using TikTok:

Sell your goods – Demonstrate a product or service that you offer and invite viewers to purchase via the link in your profile.

Give something away for free – Create a video that offers a free product or service that can be claimed on your website. Include a paid upsell option after people grab the free item.

Promote affiliate products – Share informative reviews of products that you are an affiliate for. Be sure to offer a special bonus or discount code (if available) that is exclusively for your viewers.

Offer a TikTok discount – Promote a paid product or service that you offer but provide TikTok viewers with an exclusive discount code.

Partner with influencers – Find influencers in your niche or that appeal to your same audience and partner with them to promote your product or service. Give them an affiliate commission for each sale and a discount code they can share with their followers.

Sample Content Preview

Introduction

Hello and welcome to this course entitled crypto passive profits. We are going to start with this first introductory lecture, which is called Introduction to Crypto wealth. And in this lecture, we are going to discuss three main methods that we are going to cover in this course about how to generate passive income from cryptocurrency, which is a trend at the moment, and it's starting to become widely adopted. So, let's move on.

Here are the three methods of passive earnings that we are going to discuss in this course.

1. The first one is: Staking cryptocurrencies. Which means basically that there are platforms where you can deposit your different types of cryptocurrencies like Bitcoin, aetherium, and others. And because of staking them, they're basically you are putting them in a safe deposit. And most of the time you don't have access to them for a limited period of time. Basically, you will earn an interest in that crypto.

2. Then we have the second method which is: Lending. There are platforms like the peer to peer lending platforms, where for example, if you have Bitcoin, or aetherium, or any other type of cryptocurrency, you can lend that cryptocurrency and you earn an interest on that usually it's somewhere between 10% or and goes up to even 25, 30, 40% per year depending on the cryptocurrency. But the average and the one that you should consider is the, somewhere between the 10 and 12%.

3. And then we have the third method which is: Copy Trade Platforms. There are a lot of platforms, which allow you to copy different traders these are trading platforms where people trade cryptocurrency and obviously there are some people there who are professional traders and do this as someone would do a normal job and they are professional at that and you can see their results and you can copy them.

So these are the free things we are going to talk about are the free methods we are going to talk about that allow you to generate passive income from cryptocurrency. Thank you very much for watching, and we're looking forward to seeing you in the next.

Creating Your Accounts

Hello and welcome back to this next lecture from this course on how to create passive income from cryptocurrency, we are going to discuss creating your accounts on different platforms and these are some general things.

So, which are the things we are going to discuss about basically, all of these platforms, given the fact that they work with people's money, they need to have a high degree of security for all of their users, including you and other users as well. So, that is why they need to verify your person very, very well to see that you are the real person that you exist, you are the actual holder of the account that you create. So, when you are going to create the account, you are going to have to fill in different forms with your name, phone number, address and so on, but these are like the main general things that they will require or the least. And in order for them to be able to verify your account and basically give you permission to do different types of transactions, they will also require from you a couple of things in order to get you verified,

1. One of the first things that they will require is a copy or a photo of your national identity card, front photo and the back photo.

2. Then they will require a utility bill or bank statement, no order to confirm your address.

3. And then they will require a selfie or a photo of your face to basically match the ID photo so that they can see you are that actual person.

These are the general things now depending on the platform, they might require from other stuff as well, other documents that you need to provide to them. But these are the main things and you should prepare this ahead before actually going into this. Thank you very much for your attention and we are looking forward to seeing you in the next lecture.

The Platforms

Hello, and welcome to our next lecture from this course on how to earn passive profits from cryptocurrency. In this lecture, we are going to discuss the platforms that you have at your disposal in order to use one of the free methods that we have presented in the first lecture, which are staking, lending, and copy trading. On some of these platforms, you are going to have one or two of the methods, on some of them, you only are going to have one of the methods. And on some of them, you are actually going to have all three of them. Also, in the description of this lecture, you're going to find the links where you can actually register and create an account on these platforms, we have to mention that these are affiliate links. That doesn't mean that it costs you anything to create the accounts. But in the future, if you are going to decide to actually use the platforms and use our methods and actually do trades over there. The platforms are going to pay us a commission so not you to the platforms.

- Now, looking at the platform to start with, we have BITFINEX, which basically we are locked in right now you can see how it looks in the dashboard. We know it might seem a little bit complicated, but you're going to see what we are going to use in BITFINEX is not complicated at all. It's one of the oldest platforms, and one of the best, one of the most stable and secure.

- Then we have binance.com, which is actually the largest platform from what we know at the moment for trading cryptocurrency, they have a variety of services and a variety of ways that you can use it to trade crypto.

- Then we have iconomi.com, which is a platform for copy trading. And it's pretty secure, pretty big. They have some good volumes over here.

- Then we have BitMax, which is a very good platform for trading but also for staking.

- And we have Nexo, which is probably a custodian platform. And from what we know, that means it's a little bit more regulated than the other ones, which also means you don't earn as much. You cannot earn maybe as much if they don't have as many services but they are more secure. They are backed up by bigger institutions or companies. So this one should be good to go as well and they offer some very, very good and attractive and sometimes they also offer different types of promotions, for lending cryptocurrency and earning on your cryptocurrency that you don't use by lending. You can see that you earn up to 12%.

Now, let's open an incognito window to show you exactly how on account opening looks like. Basically, we are going just to show you an example BITFINEX because on the other ones, it's similar, you just have to go and press the sign up button in the right top corner and you will have a basic form to fill in the beginning. Username, email address, password. So when you open your account you will have to confirm your email address. This is something that you will have to do for each of these platforms. And after that you will have a verification process as we have told you in order for them to see that you are the actual real person and in order for you to be able to deposit money do trades, invest them, withdraw, you will have to complete this verification process because they need to see that you are the actual person the real person. So enough about that. Again, if you want to sign up please use the links from the description or the source file. Obviously if you want to support us, if not, you can just go ahead and sign up. However, we want to keep directly on the platforms, but we would appreciate it obviously and we are looking forward to seeing you in the next lecture.

Earn Interest From Staking

Hello and welcome back to our next lecture from this course. In the previous lecture we have discussed the platforms that we are going to use in order to apply the free methods of earning passive income from cryptocurrency and we have seen that these platforms are BITFINEX, BINANCE, ICONOMI, BitMax and Nexo. There are other platforms out there as well, but these are the ones that we are going to show you exactly how you can use them to actually apply these methods. And we are going to start with the first method and we are going to show you on each of the platforms where you can apply these methods how it works.

- And the first method that we have discussed and that we want to show you is bitfinex.com. After you do the account creation, the verification, what you need to do in order to start using the staking type of service, you need to deposit some money into your BITFINEX wallet. Basically, BITFINEX is a platform where you can actually deposit money like Euro, USD, or Pounds in order to buy cryptocurrency, it works also like an exchange if you want to work in trades also, between Bitcoin and US dollars, so you can buy cryptocurrency and you can exchange them between them on this platform, so you don't need to buy the crypto from somewhere else and then exchange it into crypto and move it on BITFINEX. You can actually do that directly here on the platform. So after you login, you are going to see that in the top part of the screen in the menu where you are going to have an icon which says wallet option in the menu you are going to go on the deposit function and in the deposit function you can select as you can see payment cards. So basically you can fund your wallet from bitfinex with your card. You can pay with your card and just have to go to payment cards you select one of the services basically they allow you to buy directly from euro or USD or other currencies, Bitcoin, USDt which is a tether USD, Ethereum front, we recommend you to buy tether USD because from tether USD basically you can buy all the other major coins. And you have to check which of the payment processors you are going to go with because they are going to take your small fee, it's either one to free percent it depends. So, that's how you find your wallet. Now, after you have some money in your wallet, what you can do is go in the more section and into staking rewards and check out what staking offers they have at the moment. We have basically opened a new window, we are not going to go into a lot of details about what staking means. Staking means basically putting those cryptocurrencies that you have for example, the aetherium or others to work with more cryptocurrencies and it will generate like early work. So, basically they will be part of your coins and will be part of bigger projects or bigger work and they will generate early work because they are the platform that is using them for that and if you are going to scroll down, you can see that you can deposit for staking and you can calculate your potential rewards for different types of cryptocurrencies. For example, we want a Polkadot which is a very popular cryptocurrency at the moment. And it will show you that basically, the equivalent in dollars of a Polkadot is $34.66. So, the yearly rewards for one Polkadot in staking is 2.43 USD dollars, which means that it's around 7% per year if I'm not mistaken, 7% per year. So it's not a lot but obviously, it's earning its passive income. And if we are going to scroll down you can see basically all the earnings for the major cryptocurrencies. And for Ethereum, it's one of the best estimated annual staking rewards up to 10%, for Polkadot exactly as we estimated around 7%. So 10% is not bad at all.

Basically, this is passive income, you just think about it, if you put your own money or cryptocurrency in the bank, you have maximum per year, maximum maximum, and that's if they have different special offers maybe 2% 1.5%.

that's the maximum. And if you take into consideration the inflation as well, I know a lot of people are talking about that, but it's something real. You might not actually earn anything, you might actually maybe even lose, or something like that. So stalking it's much more lucrative as a passive income than returns or dividends from the bank or other types of institutions. Obviously, it's a little bit more risky, but with the major platforms, it's very similar to banks and other other institutions as well. So, this is how you earn from staking and obviously, do your own research. Before actually going into this we want to do just to show you how this works.

- Now, another platform where you can do staking is BINANCE. And in BINANCE, it is very similar to BITFINEX. In terms of how it works, you will see that you have a wallet as well, you just click on the overview button of the wallet, you just click on deposit, and you can buy crypto with your credit card.

It's as simple as on BITFINEX. You buy crypto with your credit card. And then if you are going to go to finance. In the menu, you will see Binance Earn, you just click on Binance Earn, you are going to see that you have some type of earnings here. And if we are going to scroll down to fixed terms, you're going to see staking, and if we click on staking, we can see what we have for staking. We have more and here we can see all the offers that we have for staking, it's with a fixed term, I mean, you put your coin, your coins for example, near you put your coins in there, and you lock them for 40 days and the estimated annual earning interest is 10.79. Obviously, you will get probably 40 days, around 1%, almost 1%. So if you're going to have 100 near, you're going to have 101. Also, some platforms have compound interest rates, which means you can reach higher returns. They add the earnings every day and then they calculate the whole earnings. And if you scroll down, you can see all the staking offers that they have. So it's easy, as you can see, it's not complicated at all.

- Now another great platform that you can use, and we are going to finish with the staking it's BitMax. And if you're going to go on BitMax, again, similar, you can go to your asset, you just click on a deposit and you see what you can deposit here. Basically, to deposit on BitMax, you first have to buy from somewhere else. You cannot just pay with your payment card or something like that, you have to buy the crypto from somewhere else. Or just go to the flat payment. I mean, you don't have it directly in your wallet, you just go to the flat payment and you have a bank card payment. And you can use two providers. And basically from here you can make the switches. It will take a 2% fee rate and we just buy the coins that you want. And after that, because that's what we want to show you is the staking, BitMax offers a very good staking program. They have plenty of opportunities here as you can see Polkadot is better and if you scroll down, you can see other projects as well.

Can see they have many projects. And for some of them, it's very, very good staking rewards. Very good. So just check it out. BitMax, it's one of the best for staking rewards. So that's about all it's staking.