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ideo marketing is not actually new. Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon.

Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. You only need to go back to the days of RealPlayer to understand the hype surrounding video marketing even back then.

The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises. People have always been talking about how awesome video marketing could be, but it was all just theory. It was all just speculation, opinion, and the facts were not there. The technology was just simply lacking.

Thanks to four major changes, video marketing has become the killer app. It’s always been the once and future king of marketing, but now it is probably wearing its crown thanks to the rise of high-speed yet cheap wireless data transmission. You can actually watch videos on your mobile phone without having to spend an eternity waiting for the video to download completely.

We also have high quality

decoding and coding technology that is standardized. In other words, regardless of what device you are watching a video on and regardless of which website you’re viewing, the images will be crisp and the sounds will be crystal clear.

Another technological breakthrough that we have now, involves the price of storage. You have to understand that the video that you’re watching has to be stored somewhere. It has to reside on a series of hard drives. That’s not free. Thanks to modern technology, storage prices have really crashed through the floor. On top of that, the service that people offer to host websites has become cheaper and cheaper.

Given this combination, video marketing has come to its home. It has finally arrived, but here’s the problem. It is quite ironic. The challenge to video marketers nowadays is that video may have been the victim of its own success. The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.

Fact: most YouTube videos have very few views

Have you ever been searching for stuff on YouTube and noticed that there are a huge number of videos that have very few views? That is the fate shared by the vast majority of marketing videos on YouTube and other platforms.

You have to wrap your mind around the fact that modern video marketing is both new and old. Depending on how you navigate these factors, you will either succeed or fail. Either your video is going to convert people into buyers or they’re just going to sit there on YouTube getting zero views.

What’s new?

Modern video marketing involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot video content by hand. There is all sorts of software that can help you edit, enhance and even automate the creation of video content.

Also, video marketing content is increasingly plugged into a larger marketing infrastructure. These are the blogs, social media platforms, so on and so forth.

Finally, there are tools out there that would enable you to upload the video that you created without you manually going through all sorts of upload steps. With a few mouse clicks and a few key strokes, you can massively distribute your video.

Sounds awesome right? Well, don’t get ahead of yourself. A lot of marketers think that it’s all about technology and that as long as they have the right tools, video marketing will pretty much take care of itself. Absolutely wrong. How come?

You have to pay attention to the old elements that sill remain alive in video marketing. Lose sight of these and you're going to fail. These factors remain. You have to build a brand. You have to create a human connection with your prospects. Most importantly, you still have to walk people through the KLT (know-like-trust) buying process.

Without these old elements, all of your videos, as awesome as they may seem on the surface, simply won’t be able to do the job. Sure, you may get sales every once in a while, but that’s not the kind of income you’re looking for. You want videos that close the deal on a consistent basis, but that’s just not going to happen if you disregard the old rules of salesmanship.

These old rules worked in the past, they’re working now, and they’ll continue to work long into the future. This training steps you through the mystery of modern video marketing so you can set it up to maximize your ROI. This training is based solidly on the interweaving of the new and old factors that make up modern video marketing.

The bottom line actually hasn’t changed all that much. Just like with any other type of marketing, return on investment is crucial. This training has a slight twist however. I’m also going to dwell on, to some extent, the concept of return on effort. Your job is to spend as little time doing something while getting as many dollars out of that activity as possible.

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Modern Diets Don't work

Hello everyone lucky enough to be reading this! I'm writing this because I am fed up of all the fad diets that appear year in- year out, that don't help you keep the fat off for good!

Guess what else bothers me! The diet pills that are sold in huge quantities is the answer; many have adverse side effects as well. If there really was a magic pill to effectively lose fat and keep it off why do you think there is a growing obesity problem in both America and in the UK.

More and more is spent every year on these pointless pills and fad diets; more and more of these products appear every year; but ironically people like you are getting fatter than ever. The fact they don't work just means people will keep on searching for a solution while these companies bring out more products to strip you of your hard earned money!

Take a look at any of these diets that are advertised and see what they have in common: they all have titles like, lose 10 pounds in 10 days, lose 14 pounds in 3 weeks, and the list goes on, if you haven't seen these then I imagine your very new to the internet.

They play on peoples' desire for quick results and advocate doing all the wrong things.

The main focus of these diets is to eat very few calories, the end result being is you drop weight fast and you then believe that the diet has been a success!

The reasons why the diet has not been a success despite appearances

Lets say you did the “14 pounds in 3 weeks diet” and did actually lose the target amount of weight. What most people don't realise is that alot of the weight lost will not be quality; i.e. as much as 60% of the weight lost will not be fat.

Much of the lost weight will be from depletion of muscle tissue and water and your metabolism will have grinded to a halt! This is a result of millions of years of evolution, if the body had not evolved this way thousands of people would have died in times of famine back in the days when there were no supermarkets or food stores!

By cutting back the number of calories you are eating your body assumes that their is a famine, or great food shortage at the time and so changes accordingly in the following ways(it does not recognise the difference between a famine or diet!):

1. It begins to use your muscle tissue for energy due to a lack of another source. Muscle is very metabolically active(every pound of muscle uses 50 cals a day even when at rest) and in times of need it will be turned into glucose to keep your body fuelled.

This occurs for two reasons: your body wants to hang onto its fat stores for when food really becomes limited, and burning your muscle tissue will mean your body then requires less energy for the rest of the famine period, which is definetly in its best interest. For this reason many people have survived for weeks with very little or no food; its also why anorexics look so awful, their own body has eaten away all their muscle and they look positively unhealthy.

What this means for you, having lost 14 pounds on the “14 pounds in 3 Weeks diet”

If you have lost 14 pounds in 3 Weeks you will therefore almost certainly have lost 7-8 (maybe more)pounds of muscle. If you continue with low calories you may lose yet even more muscle putting your body in an even worse position.

The lack of muscle which is highly metabolically active means your body is burning calories at a highly reduced rate; your body will have stopped burning fat altogether by now, as it desperately hangs onto it for your survival. It is highly likely on returning to your original eating habits you will put all the weight back on.

This time though you will have less muscle, your body will burn fewer calories a day and you will in many circumstances end up fatter than when you started.

If you try another low calorie diet again you may end up in the vicious circle of yo yo dieting! Each time you go on the low calorie diet you will lose even more muscle and slow down your metabolism even more. After several years of this it will become impossible for you to lower your fat levels unless you work to increase your metabolism; your body has become very inefficient in burning calories; this is why often some people are alot fatter than others despite eating much less!

More effects on the body caused by the low calorie diet!

2. Your body will adapt to the low number of calories by altering the chemicals it produces to make sure you stay alive during the famine (whether real or just a diet!). Your body increases the amount of the fat storing enzyme and decreases the amount of the fat burning enzyme. It also decreases the amount of thyroid hormone which regulates your metabolism. All these changes mean that is not suprising that you will put weight on rapidly once you start your old eating habits.

3. Your body adapts to survive on fewer calories by slowing down the number of calories you burn every day (aka metabolism). This means that you will get to a point whereby to lose any more fat you will have to cut calories to a ridiculously low level.

Not only will this be almost impossible to maintain but further muscle loss and the decrease in metabolic rate will mean rapid weight gain is even more likely. Even if you are the most hardened dieter you will have to relapse back to higher calories and your body is very vulnerable for rapid weight gain when this occurs.

4. Low calorie diet at you to go and find something to eat.

What also happens is that after a long time of not eating- say you skipped lunch or had no dinner in the evening as often is the case when on a low calorie diet- you will immediately binge on the first thing you can find. This often is something unhealthy that is full of sugar and saturated fat.

Your body will immediately turn this into fat(and it will often contain alot of calories) as it has not had any energy for so long it will assume it will not receive anything for a long time after the meal. Your body really does act like it has a mind of its own!

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Introduction

Positive thinking doesn?t come naturally to many people. In fact, for most of us, the first thing that probably pops into our head every time we encounter challenges are negative thoughts.

We think about what happened, and then we think about who?s to blame for the things that have gone wrong. Maybe your first instinct is to complain about things, to lash out at other people instead of looking at what you yourself have done.

Ask yourself if you want to be around people like that. People who are so negative they basically pull down everyone around them. With negativity practically oozing out of their pores, I bet you wouldn?t want to be around these people. So, don?t be one of them!

You need to make a conscious effort to direct your thoughts from negative to positive. It?s difficult if you?re just starting out, but with time and sufficient practice, you?ll find yourself thinking positively most, if not all, of the time.

If you?re looking to change your ways and become a more positive-minded person, then you?re in luck. This massive guide will help you learn how to think positively. You?re going to learn the importance of thinking positive thoughts, and why you shouldn?t ever let negativity get the best of you.

You?ll learn what differentiates happy and positive people from negative ones. You?ll find out why positive thinkers ultimately end up successful while most negative thinkers fail to achieve their dreams.

This guide is designed to help you become a better and more positive person. Someone people would love to be around with so they too can soak up your positivity. Be the difference-maker in the people around you. When you?ve mastered positive thinking, you?ll end up happier, healthier, and more fulfilled than you?ve ever felt in your life!

Chapter 1 - Overcome Doubt And Negative Thinking Now

“Doubt kills more dreams than failure ever will.”

- Suzy Kassem

To get started on your journey towards mastering the skill of positive thinking, you need to get rid of all traces of doubt and negative thinking as soon as possible. If you continue doubting yourself, you?re never going to amount to anything in life. You?ll probably end up living a mediocre and unhappy life. Too scared to venture out of your comfort zone. Too afraid to deal with the reality that failure is a necessary – and important – step towards success.

Doubters will doubt themselves. They?ll doubt the people around them. They?ll doubt everything and everyone. These people are downers. They literally make everyone around them suffer just by being near them.

Does this sound like you? I sure hope not! No one wants to be around a Debbie Downer, so you definitely shouldn?t ever want to be one!

Just like most things in life, overcoming doubt and negative thinking is easier said than done. Sure, it?s easy to utter positive words when you need to. But deep inside you know your first instinct is to say something gloomy or depressing. You need to put a stop to your destructive inner voice right now.

Here are 10 powerful ways you can get started with removing negativity in your life so you can move forward and upward!

1. Let go of the past

The past is gone, it?s over. You can try all you want, but you can never turn back the clock. Look at the present without letting your past cloud your judgment. If you fail to move forward because the past is holding you back, then you seriously need to reassess your life.

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Introduction

The challenges we face today are almost unavoidable. No matter what, we’re bound to face them at some point. It doesn’t care what goals you are trying to achieve.

Whether it’s saving money, losing weight, or getting that dream job - there are always setbacks that can pop up. The real question is: do you have the perseverance to handle them? If not, this book will be able to help.

This is a short book. But we’re going to make it as informative and valuable as possible. We don’t think you should be reading something ridiculously long about perseverance.

Our goal is to make it short, sweet, and to the point. On the other end of the coin, we want something from you. That is to follow the actionable steps that we mention throughout this book.

We’re not putting together this book for entertainment. We do it for education. The goal is for you to take the right kind of action to build up perseverance.

When you do this, it will build up over time. And once that happens, you’ll feel that nothing will be stopping you. Regardless of the goals you intend to achieve, the challenges and setbacks will seem like nothing.

This book won’t “work” for you if you don’t take the right course of action.

What is the purpose of this book?

The purpose of this book is helping you break through the barriers that are placed by these challenges and setbacks. Furthermore, you'll learn how to build and harness the power of perseverance.

This way, you’ll develop something that may seem like a superpower.

The reason why we say ‘superpower’ is because not a lot tends to use it. The usual course of action is people don’t persevere when something goes wrong. They drop everything and quit doing it.

They’ll say that it was ‘too hard’ or something similar. It’s important that you do the opposite of that. You want to be clear in what you want your ultimate goal to be.

Likewise, you also want to be clear on how you are going to achieve them. This also includes brainstorming about possible setbacks. You’ll know a few of the common ones that exist.

Once you do, you’ll find a way to navigate through those obstacles. All the while, you’ll be able to utilize the power of perseverance in order to successfully break the barriers and move forward. It’s the reason why you have this book in your hand right now.

It is your intent to persevere through the challenges. To break through the barriers set up by external factors and your selflimiting beliefs. There may be some ‘shiny objects’ or similar things that may throw you off course.

All you need to do is stay the course. Don’t take your eyes off the prize. Even on days when things seem to be painful, you want to remember what you’re focusing on.

What this book will cover

So here comes the fun part. We’re going to give you a chapterby- chapter synopsis of what this book will cover. We think it’s a great idea to give you a sneak preview of what’s inside the book. Let’s cut to the chase and list off what you’ll be learning in each chapter:

- Chapter 1 - The Anatomy of Perseverance: Understanding the Inner Strength: This chapter will discuss the anatomy of perseverance. You’ll explore the psychological and emotional components of it. And you’ll learn what motivates and drives people to persevere. We’ll talk about how self-belief and optimism play an important role as well.

- Chapter 2 - Breaking the Barriers: Overcoming Self-Doubt and Fear: Here, we’ll identify the common self-limiting beliefs along with the strategies to overcome them. This chapter will introduce you to the use of positive self-talk and reframing for the purpose of building confidence. And you’ll also be using your fears as a way to grow and move forward.

- Chapter 3 - The Journey Begins: Setting Bold Goals and Embracing Challenges: The title itself for this chapter is selfexplanatory. But we’ll get a little creative on what you can do to set goals and embrace the challenges.

- Chapter 4 - Navigating the Obstacle Course: Strategies for Overcoming Roadblocks: Obstacles can stand in the way or pop up out of nowhere. You’ll learn how to tackle them along with adapting any unexpected setbacks that may happen out of nowhere. You’ll learn how to be creative and resourceful during the challenges.

- Chapter 5: The Power of Resilience: Bouncing Back from Setbacks - You’ll learn about resilience and how it can help you during challenging times.

- Chapter 6: Cultivating a Perseverance Mindset: Building Mental Toughness - Mental toughness and perseverance go hand in hand. You will learn how to forge mental toughness so you can be even stronger in mind.

- Chapter 7: Harnessing the Power of Support: Building a Resilient Network: A support system will be great for your quest in conquering your goals. This chapter will help you build one, step-by-step.

- Chapter 8: Beyond The Limit: Thriving in the Face of Adversity: You’ll learn how to create a long-term perspective and maintain perseverance. Especially when you are dealing with long-term challenges. You’ll also learn how to use past successes and celebrating achievements as the driving force for future endeavors.

What’s next?

We’ve just about covered everything in this introduction. You now have a sneak peek of what you’ll be learning throughout the book. Before we continue, a few more things to go over.

First and foremost, don’t expect to have perseverance and mental toughness overnight. This is a process that will take time. If you accept this, it’s a good sign that you have a growth mindset. In fact, let’s do something right now. Accept that like the goals you accomplish, building perseverance and mental toughness will be a time-invested effort. You will learn how to build it up in more ways than one.