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Introduction:

Why YouTube Stardom is the Perfect Way to Make it Big There are plenty of ways to make money online but none quite like becoming a YouTube celebrity. Making money through YouTube means not only that you have a very stable source of large income without putting in that much work – but it also means accomplishing some measure of actual fame. If you make it big on YouTube, then people will recognize you in the street and it can even end up leading to other opportunities for your business. This is how celebrities are made in the digital age, so why not get involved?

Of course this is not what a YouTube celebrity will actually tell you. They’ll say that they’ve got it hard – that making content for YouTube is harder than it looks and that Google takes most of their commission.

This may be true but at the end of the day, they’re still often making a video a day maximum (often only a video a week!) and they’re still making huge amounts of money for talking on camera about something they love.

But don’t get me wrong – none of this is to say that becoming a YouTube celebrity is ‘get rich quick scheme’. Not by any stretch of the imagination!

In fact, making money on YouTube is not easy at all and there is a definite skill to this and a fair bit of luck involved too. A lot of people work incredibly hard at their YouTube content for years, never to see any real returns on it.

So the question is: how do you go about exploding your content and building an effective business model on YouTube? How can you become the next big YouTube sensation? And what if you don’t have a dashing camera smile?

This book is the answer. Here, you’re going to learn absolutely everything you need to know to practically guarantee your success on YouTube. You’ll learn not only how to build a massive audience in no time at all but also how to make the most of that audience – you’ll see how you can make money from advertisements and from sponsors, you’ll discover growth hacking tricks to accelerate your progress and you’ll see how to make an effective YouTube channel without even setting foot in front of the camera!

This book is your blueprint for YouTube success and if you follow it exactly, you’ll be giving yourself the very best chance of massive success on the platform. Read on and let’s do this!

Chapter 1: What Will Your Channel Be About?

When creating pretty much any online business – whether it’s an affiliate marketing business, a blog or anything else – the first question you will often need to ask yourself is what it’s going to be about. Or to use the correct internet business parlance: what is your niche?

A niche is a subject matter that will appeal to a specific audience. An example of a niche would be ‘sewing’. Sewing is something that appeals largely to older women but also to a lot of younger women these days who are interested in arts and crafts. And of course some men like sewing too – let’s not stereotype here! Either way, most people are either interested in sewing or they are not – thus it has a niche appeal and gives you a specific target audience.

You can go even more niche if you like though and choose ‘crocheting’ or ‘bird sewing patterns’ but the ‘more niche’ you go, the more you narrow your audience.

Another example of a niche is fitness. Now fitness is a much larger niche because it will appeal to a huge proportion of the population. Nearly everyone will want to get fitter at some point in their lives. It’s still a very specific subject matter that will talk to a very specific type of person but it is a much broader niche.

When it comes to internet business, the key often boils down to finding the right niche. And this will often mean finding a niche that has a broad appeal while not being overly competitive. The problem with the health and fitness niche is that you’re going to be going up against a huge number of other channels. Some big names in this space include the Hodge Twins, Athlean-X, Bodybuilding.com, Rob Riches and Eliot Hulse to name just a few.

Many of these channels have been around for many years and now have millions of subscribers and huge amounts of money to spend on marketing. That means that if you want to go up against them with a video on ‘how to get abs’, you might well struggle to get your video to a position where it will actually be seen and clicked on.

But on the other hand, a YouTube channel about crocheting cat patterns probably won’t get looked for very often and will quickly reach its peak, leaving you with nowhere else to go and a big cap on how much you can possibly earn.

So you need to choose the right topic and find that ‘sweet spot’.

How to Find Your Niche

So how do you find your niche? A good option is to start with the bigger niches and then to focus down and find yourself a smaller sub-niche within the niche.

So to start with, let’s look at what the very biggest niches are and what the most lucrative ones are.

In general internet marketing, the biggest niches are:

- Fitness

- Dating

- Self-Help

- Making Money

This is because all of these subject matters are things that have a hugely broad appeal and will appeal to practically everyone. If you have the marketing budget, then you can reach the biggest potential audience this way.

At the same time though, these niches are huge because they have something else going for them ‘value proposition’. That is to say, that each of them has something very big and important to offer people – an emotional hook that makes people passionate about a channel.

So for example, fitness isn’t really just about getting into shape: it’s about being more confident, sexier, healthier and happier thanks to your training and your diet. People hope that by watching these channels, they can turn their lives around.

The same goes for money and dating. These offer complete lifestyle changes – they let people find love or get more sex, they allow them to travel around the world and to wear nice watches. They have a real emotional hook and this means that the products sold in advertising can charge a lot more. People are much more willing to pay for a book that will make them a billion dollars than they are to pay for a book that can teach them how to sew! But YouTube is a weird place. And when you take a look around YouTube you’ll find that these regular rules only partly hold true. But there’s also actually a lot of other highly successful content here that is just… plain inane to be quite frank!

Some of the biggest topics on YouTube outside of those big internet marketing favorites are:

- Gaming

- Make-up tutorials

- Grooming/Style

- Travel

- Technology

- Fails

- Cats

- DIY

- Comedy

- Lifestyle vlogs

That’s a much more bizarre selection of niches and if you look around you’ll find thriving sub-cultures celebrating all kinds of other unusual things! There are some very popular YouTube channels for example that show people how to transform new Transformer toys! The thing to understand about YouTube is that it is much more visual than a blog or a social media channel. And this means that any subject matter that is more visual in nature and more dynamic is almost sure to be a success. Cat videos provide immediate laughs, while make-up tutorials show women how to look their most beautiful and have the proof that it works right there on the screen.

And people enjoy watching inane things like vlogs about the everyday lives of YouTube stars because – believe it or not – it almost feels like company. People enjoy watching the YouTube channels of people who are like the coolest friend that they’d love to hang out with. YouTube is such a direct and personal format that it’s a great way to create almost a relationship with your audience and to thereby make a big impact on them.

This works even better if you can sell a kind of lifestyle that they find desirable and thereby allow them to live vicariously. A lot of people watch the lifestyle vlogs of rich, attractive people because they want to live those kinds of lifestyles themselves – of course a lot of it is fabricated!

Meanwhile, watching someone else play a video game and provide a ‘commentary’ can be a way to recreate the feeling of hanging out with mates while playing Goldeneye on the N64 in your youth – and at the same time you’re getting news and footage of new games you might be interested in.

So how do you bring all these disparate elements together into something that will really work for you? That’s a question only you can answer but a good way to start is to take a broad niche that has a wide appeal and then focus down. For example, you can go with fitness but find your own way into that industry by making your channel all about fitness for the over 50s. This is a brilliant way to offer something a bit different and a bit unique and thereby to stand out from the crowd while still having that value proposition and that universal appeal.

Another thing to always remember is to be true to yourself. Choose the niche that you are most comfortable with and then you’ll find you have much more to say on the matter, you come across as much more passionate and interested in your own topic and you’re better able to really inspire your audience to listen to you!

I can’t tell you which niche you need to pick but using all this information, hopefully you can come up with something that will have a big appeal while also being true to who you are.

Chapter 2: How to Make Money on YouTube

But before you dive into your content creation with both feet, let’s rewind for a second and assess exactly what this will involve and what it means to be a YouTuber. How does one go about making money on YouTube? How much can you expect to make?

It’s important that you understand the business model here as that is of course going to affect the way that you approach your content creation and your general approach to making money online.

Advertising on YouTube

The main way in which you make money on YouTube then is via advertising. Google has its own advertising platform and it uses this to allow companies and brands to pay to show their adverts on your channel. This is a form of AdSense for those who know what that is, which means it’s PPC. In plain English, this means that the advertising uses a ‘Pay Per Click’ system, although you can also get paid when you get a certain number of complete views.

In other words, you aren’t getting paid a ‘flat fee’ for your advertising or getting paid per month. Rather, you are getting paid each time the advert is shown and each time someone clicks on it. Of course not everyone who comes to your channel is going to watch the adverts all the way through or is going to click on them – but you can generally assume by pure statistics that you will get a certain amount (which is called your ‘CTR’ or ‘Click Through Rate’). This then means that for every thousand views on a video, you’re likely to get paid a certain amount of average.

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Introduction

When you hear that you need to do public speaking and give a presentation in front of someone else, what happens? Do you get excited and ready to show off all of your speaking skills or do your hands start to sweat, your heart start to pound fast, and you get nervous? If you are like most people, then the latter probably describes you and anything to do with public speaking is not fun in your book.

Never fear though, anyone is able to improve their public speaking skills with a little bit of work. As you will see in this guidebook, the steps to becoming a great public speaker are not hard or a bit secret, they are there for everyone to enjoy. We will walk you through these steps and make sure that you are ready to take on the world and improve your public speaking skills.

To speak in public, you do not need to be born with the gift of gab or naturally be good at it. Sure, some people do seem to possess these skills and that can be frustrating to those of us who may have to work a little harder. But even if you are horrible at public speaking and have struggled with this for years, the simple tips in this guidebook will be there to help.

When you are ready to take over your public speaking skills and are ready to impress everyone with your knowledge and expertise of a topic, then take a look at this guidebook and see just what steps you need to take to help improve your public speaking.

Chapter 1: Speaking Plainly But Effectively:

The Key to Success

One of the first things that we need to work on when it comes to public speaking is to figure out the right way to get the message across. While there will be some variations in how you do this based on the audience and the topic that you need to discuss, there are some general rules that you are able to follow, regardless of the situation.

Many people who get into public speaking think that they need to be impressive all the time or no one will listen to them at all. They want to use big words and complex thoughts to get the point across. But this does not work all the time. It can make it hard for the audience to figure out what is being said and may ruin the message. Plus, when you are trying to be impressive, rather than focusing on the message at hand, you may get in over your head, which will make you more nervous than before.

Instead of worrying about all of that fancy talk and big words, it is time to take it in the other direction. Speaking plainly is going to be a more effective tool to getting the message out to the audience you are working with. This doesn’t mean you have to dumb down all of the information that you are presenting. It simply means that you can work with plain language and find that it is more powerful than some of the other options.

If your ideas are important, you should not try to hide them behind a veil of words just to sound impressive. You can use all of the fancy wording that you would like, but if the idea is hidden, no one is going to notice the great ideas. Some of the ways that you can speak plainly, rather than letting the speech get in front of the ideas, include:

Honor the Idea

Being able to speak plainly is going to start and end with your ideas. No matter what the main idea of the speech is, you need to make sure that the idea is front and center and let that do the work for you. Do not ruin all of that work by making it look fancy. A good idea can stand on your own. Try not to soften the idea either. Using things like “think”, “feel”, and “believe” can make the idea look more like an opinion instead and can make things harder to share with others. Research the idea and then own it during the presentation.

Be Yourself

When you are giving a speech and working to use all of the fancy information and words, it is because they are trying to appear to be something they are not. This can be smarter, better educated, more professional, cooler or something else. This causes them to hide behind their real self and act in a different way. This is going to appear a bit odd when you give the speech and can make the audience focus more on those bad actions rather than the message that you are giving.

Use the Shorter Word

Big words can sound impressive, but sometimes they will hide the true message that you are trying to share with others. Rather than letting that happen, you will need to pick the word that makes the most sense for your needs. When you have the option between two words, it is always best to go with the shorter one. That will ensure that your message is not hidden behind some of those big words and can be so much better for the message (plus easier for you to remember).

Cut Down the Description

There are times when you will need to use a description. But there are times when the speech giver is going to try and add some more “oomph” to the story. Adding a lot of adverbs and adjectives around the idea is going to just bury it in details that are not that important. It is usually best to just cut to the chase and save the descriptive language for something else. Your focus is on the message, not on all of the extra stuff that is all around the idea.

Communication is Your Top Priority

Sometimes when you are speaking or writing, you may find that there is an urge to step the language up. You may look at the work and feel like the language is not pretty enough or that the audience is not going to enjoy it as much. This means that it is working though. Unless you are working through a ballad or a poem, you need to keep your first priority to communicate the message, rather than make it all flowery.

Add the “You” and “Me”

Another way that you may be trying to use language in order to hide some of your ideas is a vain attempt to sound impressive is to use an impersonal and distant tone. While there are some forms of writing where you can do this, such as journalism, you will find that this is not the case often when you are doing public speaking.

To change this around a bit, you will need to add some I and me to the mixture. This is going to be a great way to make yourself seem more impressive and will help the audience to feel like they are being brought into the conversation more than anything else. You will see that it makes your conversation seem more human, which will engage the audience more than before.

You can also engage the audience more fully when you speak directly to and about them instead of using “one” or “we” in the sentences that you use. Instead of trying to make the speech done in third person, you should address them directly and see what the difference is between the two speeches. You can choose to work with a recorder to see what the differences in the two speeches before you make a decision.

While it is tempting to spend your time working with flowery language in order to get others to listen to you and be impressed, this can hide the message and will not help you to really showcase your ideas and what you want to say. Keeping the language plain and simple will not only help you to showcase your idea, but can make it easier to do a great speech where you do not need to remember all that flowery and complex language.

Chapter 2: Research And Plan, Then Research Some More

Now that you know it is important to keep the language simple when it comes to doing your speech and public speaking, it is time to work on some of the research. If you do not know a lot about the topic you wish to speak about, then you are going to be nervous. You may worry that you are talking about things the wrong way or that someone will ask you a question that you do not know.

People who are experts in their topics for the speech are the ones who tend to do the best. They have a wealth of knowledge to draw from and will feel more confident than others who may have just looked up the information a little bit and called it good. This means that you will need to go through and do as much research as possible about the topic before you ever think about what to put into the speech.

Think about a time when you got into a conversation where you did not understand the topic that well. Maybe you had never heard about the topic before or you were just not familiar with it at all. You may have been able to listen quite a bit, but if someone asked your opinion on that topic, you would have been lost and have nothing to say.

That is the same thing that will happen if you do not research for your speech. You may only have a basic knowledge of the topic and you will be limited on what you are able to share with someone else. You may even have a stilted type of speech because you are trying to turn that little bit of information into a long speech to help you look impressive.

That is not idea, as most of us can agree. Now we can look at it going another way as well. When you are in a conversation and know a lot about the topic, are you the one who is doing a lot of listening or are you the one talking? You will be able to answer a lot of questions about the topic and can keep up with the conversation, leading it, directing it, and having fun in the process. You can even teach others a bit more about the topic because your knowledge is so vast on that topic.

This is a much better way to go into your public speaking role. Knowing as much about the topic you wish to present is going to be important. And surface level research is not going to do it. You should do as much research as possible in the amount of time that you are given. If you have a lot of time, then your goal is to become an expert in the field, getting as many points of view and references that you can find. If you are short on time, you can still do some research to find out as much as possible.

Your goal is to learn as much about the topic as possible. Even if you do not add some of that information into your speech, you will find that it can be useful along the way. It will help you to answer questions and to go off topic if that is necessary. It never hurts during the presentation to have too much knowledge than too little.

Knowledge is Power, And Power is Confidence